SaaS UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: SaaS UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Lisbon, Portugal (Remote)

Job Type: Full-Time

Category: Product Design / UI/UX & Brand Operations

Date Posted: 2026-09-04

Experience Level: Mid-Senior Level (Estimated 5-10 years)

Remote Status: 100% Remote

🚀 Role Summary

• This role focuses on leading and executing foundational product design initiatives (0-to-1) within cutting-edge SaaS domains, requiring a blend of UI/UX and Brand Design expertise.

• The position involves translating high-level strategic visions into actionable execution roadmaps, driving rapid implementation from prototype to production.

• Emphasis is placed on architecting scalable solutions and managing critical milestones to facilitate rapid growth and potential spin-offs for institutional backing.

• The role demands a high-agency builder mindset with proven domain expertise and the drive for extreme end-to-end ownership in a fast-paced, high-growth environment.

📝 Enhancement Note: While the job title is SaaS UI/UX & Brand Designer, the core responsibilities and company description strongly indicate a role that extends beyond traditional design into product strategy, execution, and operationalizing new initiatives. This is a "builder" role requiring a strong understanding of product development lifecycle and market validation, typical of early-stage operations within a venture. The "Operations" category is inferred due to the emphasis on execution, system architecture, and driving growth for new ventures, which are core to GTM and product operations.

📈 Primary Responsibilities

• Lead and execute core 0-to-1 product design initiatives within emerging SaaS domains, defining user experiences and brand identity.

• Translate high-level strategic vision and business objectives into concrete, actionable execution roadmaps for product development and brand integration.

• Drive rapid implementation of product features and brand assets from initial prototype through to production-ready stages.

• Architect and design scalable, user-centric solutions that align with business goals and future growth potential.

• Manage and drive critical milestones for new initiatives, ensuring they are positioned for rapid market validation, scalable traction, and potential spin-off opportunities.

• Collaborate closely with a world-class team of engineers, researchers, and commercial leaders to ensure cohesive product and brand development.

• Champion best practices in UI/UX design, brand consistency, and user-centered product development throughout the lifecycle.

📝 Enhancement Note: The responsibilities are framed to highlight the operational aspects of design leadership in a startup environment, emphasizing execution, roadmap management, and driving growth, which are key for operations professionals.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, Graphic Design, or a related field is typically expected for roles of this nature. Relevant certifications or a strong portfolio can sometimes substitute for formal education.

Experience: Estimated 5-10 years of professional experience in UI/UX Design and Brand Design, with a significant portion focused on SaaS products and/or early-stage ventures. Proven experience in leading design initiatives from concept to launch is crucial.

Required Skills:

• UI/UX Design: Expertise in user interface design, user experience principles, wireframing, prototyping, and usability testing for SaaS applications.

• Brand Design: Strong capabilities in developing and maintaining brand identity, visual language, style guides, and marketing collateral.

• Product Design: Proven ability to design end-to-end product experiences that are intuitive, engaging, and aligned with business objectives.

• Prototyping & Wireframing: Proficiency with industry-standard tools for creating interactive prototypes and detailed wireframes (e.g., Figma, Sketch, Adobe XD).

• SaaS Domain Expertise: Understanding of SaaS product models, user journeys, and common design challenges within this sector.

• Strategic Planning & Execution: Ability to translate strategic vision into practical execution plans and drive them to completion efficiently.

• High-Agency Builder Mindset: Demonstrated initiative, proactivity, and a strong desire to take ownership and build from the ground up.

• English Communication: Excellent verbal and written communication skills for effective collaboration and articulation of design concepts.

Preferred Skills:

• Experience in 0-to-1 initiatives or working in early-stage startup environments.

• Familiarity with agile development methodologies.

• Knowledge of design systems and their implementation.

• Experience with user research methodologies.

• Understanding of GTM (Go-to-Market) strategies from a product and brand perspective.

📝 Enhancement Note: The "builder mindset" and "end-to-end ownership" are strong indicators of a role that requires operational execution beyond pure design, hence the inclusion of strategic planning and execution as required skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong track record in UI/UX and Brand Design for SaaS products.

• Demonstrate end-to-end ownership of design projects, from initial concept and user research to final implementation and iteration.

• Include case studies that highlight the process of translating strategic vision into concrete design solutions and execution roadmaps.

• Showcase examples of architecting scalable design systems or solutions that supported growth.

• Present work that clearly articulates the impact of design decisions on user engagement, product adoption, and brand perception. Process Documentation:

• Portfolio pieces should ideally illustrate the workflow from high-level strategy to detailed execution, including problem definition, ideation, prototyping, user testing, and final design.

• Demonstrate an understanding of how design processes integrate with product development and GTM strategies.

• Include examples of how design decisions were measured for impact and iterated upon based on data or user feedback.

📝 Enhancement Note: For a role emphasizing "building from 0 to 1" and "driving strategy," a portfolio that demonstrates process, execution, and impact is critical, aligning with operations expectations for measurable results.

💵 Compensation & Benefits

Salary Range: Given the role's 100% remote nature, location flexibility (Europe/Americas), and the company's focus on high-growth initiatives backed by experienced entrepreneurs, a competitive salary is expected. For a mid-senior level UI/UX & Brand Designer in a remote setting within Europe, a range of €55,000 - €85,000 per year is a reasonable estimate. This range can fluctuate based on the candidate's specific experience, the exact location within Europe/Americas, and the negotiation of equity.

Benefits:

• Competitive Compensation: Attractive base salary.

• Equity Upside: Significant potential for equity in new ventures, reflecting the entrepreneurial nature of the role.

• Remote Work: 100% remote work arrangement, offering flexibility and autonomy.

• Maximum Ownership: Autonomy to architect systems and drive strategy without corporate bureaucracy.

• High-Growth Environment: Focus on rapid market validation and scalable traction.

• Elite Team Collaboration: Opportunity to work directly with founders and a world-class team.

Working Hours: The company emphasizes a high-growth, fast-paced environment with "no PowerPoint presentations, no 7 layers of approval." While a standard 40-hour work week is implied, the expectation is likely for dedicated effort and flexibility to drive rapid execution and achieve milestones, common in early-stage ventures. Time zone alignment with Europe or the Americas will be crucial for effective collaboration.

📝 Enhancement Note: Salary estimation is based on typical remote designer roles in Europe with the specified experience level and the added factor of a high-growth startup environment offering equity. The benefits listed are directly pulled from the job description and framed to highlight their appeal to operations-minded individuals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / SaaS / Venture Building. EWOR GmbH appears to be an incubator or venture studio focused on launching new, cutting-edge initiatives, particularly in the SaaS space. They are backed by serial entrepreneurs with proven track records in scaling tech companies.

Company Size: Not explicitly stated, but the description implies a lean, agile, and potentially rapidly growing organization focused on building new departments or ventures from the ground up. This suggests a startup-like culture within a potentially larger entity or a well-funded new venture.

Founded: The founding date of EWOR GmbH is not provided, but the emphasis on launching "cutting-edge new initiatives" and being led by serial entrepreneurs suggests a focus on innovation and rapid growth.

Team Structure:

• The operations team will likely be small, highly specialized, and entrepreneurial, focusing on specific 0-to-1 initiatives.

• Reporting is directly to the department founder, indicating a flat hierarchy and direct access to leadership.

• Cross-functional collaboration is expected with a "world-class team of engineers, researchers, and commercial leaders," emphasizing a collaborative, execution-focused environment. Methodology:

• Data-Driven Execution: The company values "good ideas and fast execution" over lengthy processes, suggesting a pragmatic, results-oriented approach.

• Agile Development: The focus on rapid implementation from prototype to production and achieving market validation quickly points towards agile or lean methodologies.

• Ownership & Autonomy: A core principle is "maximum ownership" and "complete autonomy," fostering a culture where individuals are empowered to drive outcomes.

Company Website: https://eworgmbh.teamtailor.com/ and implied domain ewor.com.

📝 Enhancement Note: The company context emphasizes an operational, execution-driven culture suitable for individuals who thrive in building and scaling new ventures, a common theme in GTM and RevOps roles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior individual contributor with significant leadership potential in design and product execution. It's an opportunity to be a foundational member of a new venture, offering a "builder" experience akin to an early-stage operations lead.

Reporting Structure: Direct reporting to the department founder provides high visibility and direct mentorship opportunities. This structure allows for rapid feedback loops and direct influence on strategic decisions.

Operations Impact: The role has a direct and substantial impact on the success of new SaaS initiatives. By translating strategy into execution and architecting scalable solutions, the designer will be instrumental in achieving market validation, driving growth, and potentially creating a spin-off venture. This is a strategic operational role where design directly fuels business outcomes.

Growth Opportunities:

• Foundational Leadership: Opportunity to shape the design and product strategy of new ventures from inception, leading to potential leadership roles within those ventures or EWOR GmbH.

• Entrepreneurial Skill Development: Gaining hands-on experience in building and scaling technology products and brands in a high-growth environment.

• Specialization & Expansion: Potential to expand expertise into product management, GTM strategy, or venture operations as new initiatives mature.

• Equity Upside: Direct financial reward tied to the success and growth of the ventures being built.

📝 Enhancement Note: The growth analysis highlights how this design role offers operational career progression and impact beyond traditional design, aligning with the ambitions of individuals seeking strategic GTM or product operations roles.

🌐 Work Environment

Office Type: 100% Remote. This means no traditional office environment; work is conducted from a home office or co-working space.

Office Location(s): While the primary listed location is Lisbon, Portugal, the role is open to candidates based in Europe or the Americas, emphasizing a distributed team structure. Specific remote work guidelines regarding time zones will be important.

Workspace Context:

• Autonomy & Flexibility: The remote setup and emphasis on ownership suggest a flexible work environment where individuals manage their own schedules to achieve results.

• Digital Collaboration: Tools and technologies will be paramount for seamless collaboration across distributed teams, requiring proficiency in virtual communication and project management platforms.

• Innovation Hub: Working within a venture-building context means a dynamic and often fast-paced environment focused on innovation and problem-solving.

Work Schedule: While a standard 40-hour work week is typical, the emphasis on "fast execution" and achieving "strong market validation and scalable traction as fast as possible" suggests that flexibility and dedication are key. Candidates should be prepared for periods of intense work driven by project milestones. Time zone alignment across Europe and the Americas will be a key consideration for effective team synchronization.

📝 Enhancement Note: The work environment is characterized by its remote nature and focus on autonomy, which aligns with the operational demands of managing projects and driving results without direct physical oversight.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess alignment with the role's requirements, particularly the 0-to-1 experience and builder mindset.

• Portfolio Deep Dive: Expect a detailed discussion about your portfolio, focusing on specific case studies that demonstrate your process, strategic thinking, and execution capabilities in SaaS and brand design. Be prepared to articulate your role, challenges, solutions, and impact.

• Founder/Leadership Interview: An interview with the department founder or senior leadership to assess your strategic thinking, problem-solving skills, cultural fit, and ability to take extreme ownership. Expect questions related to building from scratch and driving rapid growth.

• Skills Assessment/Challenge: Potentially a design challenge or a discussion around a hypothetical scenario requiring you to outline an execution roadmap for a new SaaS initiative.

• Final Evaluation: Assessment of your overall fit, technical expertise, and potential to contribute to the company's high-growth objectives.

Portfolio Review Tips:

• Focus on Process & Strategy: Don't just show final designs; explain your thought process, how you interpreted strategic goals, and the execution steps you took.

• Highlight 0-to-1 Experience: Showcase projects where you were instrumental in launching something new, demonstrating your ability to build from scratch.

• Quantify Impact: Whenever possible, use metrics or data to demonstrate the success of your designs (e.g., increased user engagement, conversion rates, brand recognition improvements).

• Showcase Brand & UI/UX Integration: Clearly articulate how your brand design efforts supported the user experience and overall product strategy.

• Tailor to SaaS: Emphasize your understanding of the SaaS model and how your design solutions address its unique challenges.

Challenge Preparation:

• Think about how you would approach designing and launching a new SaaS product feature or brand identity from scratch.

• Be ready to discuss how you would translate a vague strategic goal into a concrete, actionable design plan.

• Prepare to articulate your approach to user research, prototyping, and iteration in a fast-paced, resource-constrained environment.

• Consider how you would collaborate with engineers and other stakeholders to ensure successful execution.

📝 Enhancement Note: This section provides actionable advice for operations professionals applying to design-adjacent roles, focusing on demonstrating process, strategy, and execution, which are key transferable skills.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design Software: Figma, Sketch, Adobe XD (Proficiency in at least one is essential).

• Prototyping Tools: InVision, Marvel, or built-in features within design software.

• Brand Design Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Collaboration Tools: Slack, Microsoft Teams, Zoom for communication and virtual meetings.

• Project Management Tools: Jira, Asana, Trello, or similar for task tracking and roadmap management.

Analytics & Reporting:

• Familiarity with product analytics tools like Google Analytics, Mixpanel, Amplitude, or similar, to understand user behavior and inform design decisions.

• Ability to interpret data and translate insights into actionable design improvements. CRM & Automation:

• While not a direct CRM role, understanding how UI/UX and brand design impact customer acquisition and retention within a SaaS CRM context can be beneficial.

• Familiarity with marketing automation platforms or how design assets are utilized in marketing campaigns would be a plus.

📝 Enhancement Note: This section details the expected technical proficiency, focusing on design tools but also acknowledging the broader operational context of analytics and CRM integration relevant to GTM.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: Taking full responsibility for initiatives and driving them to successful completion.

• Speed & Execution: Prioritizing fast, effective execution over slow, bureaucratic processes.

• Innovation & Building: A passion for creating new products and ventures from the ground up.

• Collaboration & Teamwork: Working effectively with a diverse team of experts to achieve shared goals.

• Impact-Driven: Focusing on tangible results and market validation that leads to growth.

Collaboration Style:

• Direct & Transparent: Communication is likely to be open, direct, and focused on problem-solving.

• Cross-Functional Integration: Designers will work closely with engineering, research, and commercial teams, requiring strong interpersonal and communication skills.

• Agile & Iterative: A culture that embraces feedback, rapid iteration, and continuous improvement based on data and user insights.

📝 Enhancement Note: The culture and values are framed around operational efficiency, proactive problem-solving, and a builder mentality, which are critical for success in a startup or venture-building environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity & Rapid Change: Navigating the inherent uncertainty of building new ventures from 0-to-1, with potential shifts in strategy or focus.

• Resource Constraints: Working efficiently with potentially limited resources in the early stages of development.

• Balancing Innovation & Scalability: Designing for immediate user needs while ensuring the solutions are scalable for future growth.

• Cross-Functional Alignment: Ensuring consistent vision and execution across diverse teams (engineering, research, commercial).

Learning & Development Opportunities:

• Entrepreneurial Experience: Deep immersion in the process of venture building, market validation, and scaling.

• Strategic Design Leadership: Opportunity to influence product and business strategy at a foundational level.

• Skill Expansion: Potential to develop skills in product management, GTM strategy, and operational leadership.

• Mentorship: Learning directly from experienced serial entrepreneurs and a world-class team.

📝 Enhancement Note: This section highlights the operational challenges and the significant growth potential, framing them as opportunities for skill development and career advancement in a venture-building context.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a high-level strategic vision and translating it into a concrete execution roadmap for a new SaaS product."

• "How would you approach defining the UI/UX and brand identity for a completely new SaaS offering in a cutting-edge domain?"

• "Walk us through a project where you had to build a design solution from 0-to-1. What were the biggest challenges, and how did you overcome them?"

• "How do you balance the need for rapid execution with ensuring the scalability and long-term viability of your designs?" Company & Culture Questions:

• "What excites you most about EWOR's approach to building new ventures?"

• "How do you define 'maximum ownership' and what does it mean for your work?"

• "Describe a time you had to work with a diverse team to achieve a complex goal. What was your role, and how did you ensure alignment?"

• "What are your thoughts on working in a high-growth environment with minimal corporate red tape?" Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around the story of each project: the problem, your strategic approach, the execution process, and the measurable impact.

• Focus on "Why": Explain the rationale behind your design decisions, linking them back to business objectives and user needs.

• Demonstrate Process: Clearly show your workflow, from ideation and wireframing to prototyping and user testing.

• Highlight Ownership: Emphasize your personal contributions and leadership within projects, especially in the context of building from scratch.

• Engage with Questions: Be prepared to dive deep into any aspect of your work and discuss trade-offs or alternative approaches.

📝 Enhancement Note: Interview preparation advice is tailored to emphasize the operational aspects of the role – strategy, execution, ownership, and problem-solving within a venture-building context.

📌 Application Steps

To apply for this operations-focused design position:

• Submit your application through the provided link on the EWOR GmbH teamtailor portal.

• Curate Your Portfolio: Select 2-3 key projects that best demonstrate your end-to-end ownership, 0-to-1 experience, UI/UX for SaaS, and brand design capabilities. Focus on case studies that illustrate your strategic thinking and execution process.

• Tailor Your Resume: Highlight experience in product development, SaaS, venture building, and any roles where you demonstrated a "builder mindset" and "extreme ownership." Use keywords from the job description, such as "SaaS," "UI/UX," "Brand Design," "0-to-1," "execution," and "strategy."

• Prepare Your Narrative: Practice articulating your portfolio case studies, focusing on the operational impact of your design decisions and your ability to drive initiatives from concept to production. Be ready to discuss how you handle ambiguity and drive results.

• Research EWOR GmbH: Understand their mission, the background of their founders (Paul Müller, Petter Made), and their approach to venture building. This will help you tailor your responses and demonstrate your cultural fit and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.