SaaS UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: SaaS UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Amsterdam, Netherlands (Remote)

Job Type: FULL_TIME

Category: Product Design & Brand Operations

Date Posted: September 04, 2026

Experience Level: Mid-Senior Level (5-10 years implied)

Remote Status: Remote Solely

🚀 Role Summary

• Spearhead UI/UX and brand design initiatives for cutting-edge SaaS products, driving 0-to-1 development.

• Translate high-level strategic vision into actionable, executable roadmaps for rapid product iteration and launch.

• Architect scalable design solutions that support rapid growth and potential spin-offs.

• Collaborate directly with a department founder and an elite team of engineers, researchers, and commercial leaders.

• Execute core initiatives with maximum ownership, autonomy, and minimal corporate bureaucracy.

📝 Enhancement Note: While the title specifies UI/UX and Brand Designer, the description emphasizes "operators and builders" and "core 0-to-1 initiatives" in domains such as SaaS. This suggests a highly strategic and execution-focused design role, deeply integrated with product strategy and business development, rather than a purely aesthetic design position. The emphasis on "ownership" and "building from 0 to 1" points towards a role that requires not just design skills but also a strong understanding of product development lifecycle, market validation, and scalable solution architecture within a fast-paced, entrepreneurial environment. The responsibilities also lean heavily into product strategy and execution, implying a need for design thinking applied to business outcomes.

📈 Primary Responsibilities

• Lead the design and execution of user interface (UI) and user experience (UX) for new SaaS products, ensuring intuitive and engaging user journeys.

• Develop and refine the overall brand identity, visual language, and design system to ensure consistency across all product touchpoints and marketing materials.

• Translate complex strategic objectives into tangible design roadmaps, prioritizing features and user flows for rapid prototyping and iterative development.

• Architect scalable design solutions, including design systems and component libraries, that can adapt to evolving product requirements and user needs.

• Drive critical design milestones from initial concept and prototyping through to production-ready assets, ensuring seamless handover to engineering teams.

• Collaborate closely with product managers, engineers, and business stakeholders to gather requirements, iterate on designs, and ensure alignment with business goals.

• Conduct user research, usability testing, and A/B testing to gather feedback and inform design decisions, optimizing for user adoption and satisfaction.

• Champion design best practices and innovation, staying abreast of industry trends in SaaS UI/UX and brand design.

• Contribute to the overall product strategy by providing design insights and advocating for user-centric solutions.

• Prepare and present design concepts, prototypes, and final assets to internal teams and potentially external stakeholders, clearly articulating design rationale and impact.

📝 Enhancement Note: The raw description emphasizes "core 0-to-1 initiatives" and "architect scalable solutions," which translates directly into responsibilities related to building design systems from scratch, establishing brand guidelines for new ventures, and ensuring designs are not just aesthetically pleasing but also technically feasible and scalable for future growth and potential spin-offs. The "maximum ownership" and "no corporate red tape" aspects suggest the designer will be instrumental in defining the design process and standards for new initiatives.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction (HCI), or a related field.

• Equivalent practical experience demonstrating mastery in UI/UX and Brand Design will be considered. Experience:

• 5-10 years of professional experience in UI/UX design and brand development, with a strong focus on SaaS products.

• Proven track record of successfully launching and iterating on digital products from concept to market.

• Experience working in fast-paced, entrepreneurial environments or startup settings. Required Skills:

• UI/UX Design: Expertise in user-centered design principles, wireframing, prototyping, and creating high-fidelity mockups for complex SaaS applications. Proficiency with industry-standard design tools (e.g., Figma, Sketch, Adobe Creative Suite).

• Brand Design: Demonstrated ability to develop and maintain cohesive brand identities, including visual style guides, typography, color palettes, and brand messaging for digital products.

• Product Strategy & Execution: Ability to translate high-level business goals into actionable design roadmaps and execute them efficiently, with a focus on rapid iteration and measurable outcomes.

• Communication: Excellent verbal and written communication skills in English, with the ability to articulate design decisions, present concepts clearly, and collaborate effectively with diverse teams.

• Problem-Solving: Strong analytical and problem-solving skills to address design challenges, optimize user flows, and improve product usability.

Preferred Skills:

• Design Systems: Experience in building and maintaining scalable design systems and component libraries.

• SaaS Product Development Lifecycle: Deep understanding of the end-to-end SaaS product development process, from ideation and user research to development and post-launch optimization.

• Prototyping Tools: Advanced proficiency in interactive prototyping tools to create realistic simulations and gather user feedback.

• Agile/Scrum Methodologies: Familiarity with agile development processes and experience working within cross-functional agile teams.

• User Research & Testing: Experience conducting qualitative and quantitative user research, usability testing, and translating findings into actionable design improvements.

📝 Enhancement Note: Given the "0-to-1 initiatives" and "high-agency builder mindset" emphasis, the ideal candidate will not only possess strong design skills but also a strategic, product-oriented approach. This means demonstrating an ability to define design processes, not just follow them, and contributing to product strategy beyond visual design. The "5-10 years" implied experience level suggests a need for leadership potential within design, even if not a formal management role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 2-3 detailed case studies demonstrating your end-to-end involvement in SaaS product design or brand initiatives, highlighting your unique contributions and the problem-solving process.

• UI/UX Design Examples: Include examples of interactive prototypes, wireframes, user flows, and high-fidelity UI designs for SaaS applications, emphasizing usability and intuitive navigation.

• Brand Identity Development: Present examples of brand guidelines, visual assets, and how you've applied them consistently across digital platforms.

• Process Documentation: Illustrate your design process, including how you approach user research, ideation, prototyping, testing, and iteration.

• Impact & Results: Quantify the impact of your design work whenever possible, using metrics related to user engagement, conversion rates, user satisfaction, or brand recognition.

Process Documentation:

• Workflow Design: Demonstrate how you map out and optimize user journeys and internal design workflows to ensure efficiency and clarity.

• System Implementation: Provide examples of how you've contributed to or built design systems, style guides, or component libraries for scalable product development.

• Measurement & Analysis: Explain how you use data, user feedback, and A/B testing results to inform and iterate on design decisions, driving continuous improvement.

📝 Enhancement Note: For this role, a portfolio should not just showcase finished designs but also the process and thinking behind them. Candidates should be prepared to discuss how they established design standards from scratch, how they balanced user needs with business objectives in a lean environment, and how their designs contributed to achieving "0-to-1" milestones. The ability to demonstrate a "builder mindset" through portfolio examples is crucial.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: €65,000 - €95,000 per year (Gross)

• Methodology: This estimate is based on industry benchmarks for experienced UI/UX & Brand Designers in remote roles within Europe, considering the company's focus on cutting-edge SaaS initiatives and the provided "competitive compensation" and "upside" benefits. The range accounts for variations in specific experience, skill set, and the candidate's location within Europe or the Americas. Given the "100% remote" nature and the company's backing by serial entrepreneurs, the compensation is likely to be competitive within the European tech landscape.

Benefits:

• Competitive Compensation: A strong base salary designed to attract top talent in the field.

• Equity Upside: Significant stock options or equity participation, aligning your success with the company's growth and potential spin-off.

• 100% Remote Work: Full autonomy to work from anywhere within Europe or the Americas, promoting work-life balance and flexibility.

• Maximum Ownership: Opportunity to lead and architect systems with complete autonomy, driving strategy and execution without traditional corporate constraints.

• High-Growth Environment: Direct involvement in building and scaling new ventures with a focus on rapid market validation and traction.

• Elite Team Collaboration: Direct reporting to a department founder and collaboration with a world-class team.

• Professional Development: Implicit opportunities for continuous learning and skill development in cutting-edge domains.

Working Hours:

• Approximately 40 hours per week, with flexibility to accommodate remote work across different time zones within Europe and the Americas. The emphasis is on results and execution rather than strict adherence to office hours.

📝 Enhancement Note: The "Competitive compensation & upside" and the backing by successful serial entrepreneurs strongly suggest a compensation package that goes beyond a standard salary, including significant equity. The salary range provided is an estimate for a mid-to-senior level designer in a competitive European tech market, adjusted for a fully remote role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS, Venture Building)

Company Size: EWOR GmbH is part of a dynamic venture-building ecosystem. While EWOR GmbH itself may be growing, its backing by serial entrepreneurs and focus on launching new initiatives suggests an environment that operates with the agility of a startup, amplified by established expertise. The "new department" focus implies a lean, mission-driven team.

Founded: The company's backing by serial entrepreneurs like Paul Müller (Adjust) and Petter Made (SumUp) indicates a foundation built on proven success and a deep understanding of scaling technology ventures. This heritage likely influences the company's culture, emphasizing execution, innovation, and ambitious growth.

Team Structure:

• New Department Focus: The role is within a newly formed department dedicated to launching cutting-edge initiatives, suggesting a lean, agile, and highly collaborative structure.

• Reporting: You will report directly to the department founder, ensuring direct access to leadership and strategic decision-making.

• Cross-functional Collaboration: Collaboration will be tight-knit with a world-class team of engineers, researchers, and commercial leaders, requiring strong interpersonal and communication skills.

Methodology:

• 0-to-1 Execution: The primary methodology revolves around building new initiatives from inception to market validation and scalability, emphasizing speed and direct impact.

• Data-Driven Decisions: While not explicitly stated, the backing by successful entrepreneurs and focus on market validation implies a strong reliance on data to inform strategy and measure success.

• Agile & Iterative: The description "no PowerPoint presentations, no 7 layers of approval. Good ideas and fast execution are what matter" points towards an agile, iterative approach focused on rapid development and feedback loops.

Company Website: https://eworgmbh.teamtailor.com (and likely ewor.com for company information)

📝 Enhancement Note: The company culture is described as having "maximum ownership," "high-growth environment," and an "elite team." This points to a culture that values proactivity, autonomy, rapid execution, and direct collaboration with high-caliber individuals. The "no corporate red tape" aspect is a key differentiator, attracting individuals who thrive in lean, fast-paced environments.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant opportunity for a mid-to-senior level designer to operate at a strategic level within a new venture. It's akin to a foundational role within a product team, where the designer has substantial influence over the product's initial direction, user experience, and brand identity. It offers a chance to define design processes and contribute to business strategy from the ground up.

Reporting Structure: You will report directly to the department founder, providing a direct line of communication and mentorship from an experienced leader with a track record of building successful ventures. This structure allows for rapid decision-making and direct impact.

Operations Impact: The impact of this role is profound. The UI/UX and Brand Designer will be instrumental in shaping the initial user perception, product usability, and market positioning of new SaaS initiatives. Success in this role directly contributes to achieving market validation, attracting future investment, and potentially setting the stage for a successful spin-off, thereby driving significant revenue and business growth.

Growth Opportunities:

• Leadership in Design: Opportunity to establish and lead the design function for new initiatives, potentially growing into a Head of Design or Product Design Lead role as ventures scale.

• Product Strategy Influence: Deep involvement in product strategy and roadmap development, allowing for growth into product management or broader GTM strategy roles.

• Entrepreneurial Skill Development: Gain invaluable experience in building ventures from scratch, honing skills in execution, market validation, and business development.

• Equity Growth: Potential for substantial financial upside through equity, directly correlating personal growth with company success.

• Specialization: Opportunity to deepen expertise in specific cutting-edge SaaS domains identified by the department.

📝 Enhancement Note: The role is positioned as a key "builder" within a "0-to-1" initiative. This implies not just a design execution role, but one with strategic influence and growth potential into leadership positions within new ventures or the broader EWOR ecosystem. The emphasis on ownership and direct reporting to a founder suggests accelerated learning and career progression.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who thrive in a distributed team environment, requiring strong self-discipline and communication skills.

Office Location(s): While the job posting mentions "Amsterdam" as a location, the "100% remote" status and "based in Europe or the Americas" requirement indicate that the physical office location is less critical than the ability to work effectively from a remote setup within these regions.

Workspace Context:

• Collaborative Environment: Despite being remote, the emphasis on an "elite team" and direct collaboration with the founder suggests a highly communicative and interactive virtual workspace. Expect regular video calls, collaborative design sessions, and active participation in team discussions.

• Tools & Technology: Access to and proficient use of modern digital collaboration and design tools will be essential. The company likely provides or supports the necessary software.

• Autonomy & Flexibility: The remote setup offers significant flexibility in managing your workday, with the understanding that deliverables and team collaboration remain paramount.

Work Schedule:

• Approximately 40 hours per week. While the role is remote and offers flexibility, the fast-paced "0-to-1" nature of the initiatives may require periods of intense focus and availability to meet critical milestones. Collaboration across time zones (Europe and Americas) will be a key aspect of the schedule.

📝 Enhancement Note: The "100% remote" aspect is a defining characteristic. The work environment is virtual, emphasizing asynchronous and synchronous communication tools. The key is the ability to be highly productive and collaborative independently, while still being an integral part of a close-knit, high-performing team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess alignment with the core requirements of a builder mindset and relevant design expertise.

• Portfolio Deep Dive: A session focused on your portfolio, where you will be asked to walk through selected case studies. Expect to discuss your design process, problem-solving approach, and the impact of your work.

• Founder/Department Lead Interview: An in-depth discussion with the department founder to assess your strategic thinking, ownership mentality, ability to execute in a 0-to-1 environment, and cultural fit.

• Team Collaboration Session: Potentially an interaction with other key team members (engineers, researchers) to evaluate collaboration style and communication effectiveness.

• Final Assessment: A concluding discussion to confirm mutual fit and address any remaining questions.

Portfolio Review Tips:

• Focus on Process, Not Just Pixels: Clearly articulate the "why" behind your design decisions. Showcase your problem-solving journey, user research insights, and iterative process.

• Highlight "0-to-1" Experience: Emphasize any experience you have in building products or brands from scratch. Demonstrate how you took initiative and drove outcomes in ambiguous environments.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs. This could include user engagement, conversion rates, task completion times, or customer satisfaction improvements.

• Tailor to SaaS: Ensure your portfolio examples are relevant to SaaS products, showcasing your understanding of complex user flows, data visualization, and enterprise/consumer SaaS UX patterns.

• Conciseness and Clarity: Present your work clearly and concisely. Be prepared to explain your role and contributions precisely, especially in team projects.

Challenge Preparation:

• Hypothetical Design Challenge: Be prepared for a potential design exercise or a discussion around a hypothetical SaaS product challenge. Focus on your approach to understanding the problem, ideating solutions, and justifying your design choices.

• Strategic Thinking: Think about how design integrates with business strategy. Be ready to discuss how you would approach defining a brand for a new venture or designing a core feature for a nascent SaaS product.

• Ownership & Execution: Prepare to discuss how you take ownership of projects and drive them to completion, especially in the face of challenges or limited resources, mirroring the "builder mindset" expected.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's "builder mindset" and "ownership" capabilities. The portfolio review is critical for demonstrating not just design skill but also strategic thinking and execution ability in a 0-to-1 context. Expect questions that probe your comfort with ambiguity and your proactive approach to problem-solving.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable due to industry standard and collaboration features), Sketch, Adobe Creative Suite (Illustrator, Photoshop).

• Collaboration: Slack, Zoom, Google Workspace (Docs, Sheets, Slides), Miro or similar for virtual whiteboarding.

• Project Management: Jira, Asana, Trello, or similar for task tracking and workflow management.

Analytics & Reporting:

• User Analytics: Google Analytics, Amplitude, Mixpanel (understanding how to interpret and design for data-driven insights).

• A/B Testing Tools: Optimizely, VWO, or in-app experimentation platforms.

CRM & Automation:

• CRM (Understanding): While not a direct user, understanding how UI/UX design impacts CRM integration and user adoption within sales/marketing workflows is beneficial.

• Automation (Design Considerations): Awareness of how automated workflows might impact user experience design.

📝 Enhancement Note: While the role is primarily design-focused, proficiency with modern design and collaboration tools is essential. Understanding how design integrates with analytics and product development tools will be crucial for effective collaboration and driving measurable impact in a SaaS environment.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: A strong emphasis on taking full responsibility for initiatives, from conception to execution, and driving them to successful outcomes.

• Execution & Speed: Prioritizing rapid execution, fast iteration, and tangible results over lengthy planning or approval processes. "Good ideas and fast execution are what matter."

• Entrepreneurial Spirit: A culture that fosters innovation, risk-taking, and the drive to build category-defining ventures from the ground up.

• Data-Driven Decisions: Utilizing data and user insights to inform design and product strategy, ensuring that decisions are grounded in evidence and aimed at market validation.

• Collaboration & Transparency: Working closely and transparently with a diverse team of experts, valuing open communication and shared learning.

Collaboration Style:

• Direct & Agile: Expect a highly collaborative, direct, and agile working style. Communication will be frequent, often asynchronous via Slack, but with regular synchronous sessions for brainstorming, design reviews, and strategic alignment.

• Cross-functional Integration: Seamless integration with engineering, research, and commercial teams is expected, requiring clear communication of design intent and active participation in cross-functional discussions.

• Feedback-Oriented: A culture that embraces constructive feedback as a means for continuous improvement, both in design work and team processes.

📝 Enhancement Note: The core values revolve around proactive, results-oriented individuals who can operate with autonomy and drive innovation in a fast-paced, entrepreneurial setting. The emphasis is on "builders" and "operators" who are comfortable with ambiguity and driven by impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: Establishing design systems, brand identities, and user experiences for entirely new initiatives with potentially undefined markets requires adaptability and strong foundational design thinking.

• Rapid Iteration: The need for speed and execution in a "0-to-1" environment means designs must be produced quickly, iterated upon based on feedback, and remain robust.

• Balancing Autonomy and Collaboration: Navigating a highly autonomous role within a closely collaborating team requires excellent communication and self-management skills.

• Scaling Design Processes: As new ventures grow, the challenge will be to scale the initial design solutions and processes effectively without sacrificing agility or quality.

Learning & Development Opportunities:

• Venture Building Expertise: Gain hands-on experience in the entire lifecycle of building and scaling technology ventures, a highly sought-after skill set.

• Strategic Design Leadership: Grow into a leadership role by shaping the design direction and strategy of multiple new initiatives.

• Cross-Disciplinary Learning: Deepen understanding of engineering, product management, and commercial strategies through close collaboration with experts in these fields.

• Exposure to Serial Entrepreneurs: Learn directly from experienced founders who have a proven track record of building highly successful companies.

📝 Enhancement Note: The primary challenge is embracing the ambiguity and rapid pace inherent in building new ventures. The growth opportunities are significant, offering a path to entrepreneurial leadership and deep expertise in product development and venture creation.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to build a UI/UX or brand from scratch for a new product or initiative. What was your process, what were the key challenges, and what was the outcome?" (Focus on 0-to-1 experience, process, and impact)

• "How do you translate a high-level strategic vision into concrete design roadmaps and executable tasks?" (Assess strategic thinking and execution planning)

• "Imagine we are launching a new SaaS product in [mention a relevant industry]. What would be your first steps in designing its UI/UX and establishing its brand identity?" (Evaluate your initial approach and problem-solving methodology) Company & Culture Questions:

• "What does 'maximum ownership' mean to you, and how have you demonstrated it in past roles?" (Assess your proactivity and accountability)

• "How do you handle working in a fast-paced, results-driven environment with minimal corporate bureaucracy?" (Gauge your adaptability and preferred work style)

• "Describe your experience collaborating with engineers and product managers. How do you ensure alignment and effective communication?" (Evaluate your cross-functional collaboration skills) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your role and process, the solution, and the measurable results.

• Emphasize "Builder" Aspects: Highlight instances where you initiated processes, identified needs, and drove solutions proactively, rather than just fulfilling requirements.

• Showcase Scalability: Discuss how your design decisions considered future growth and scalability, especially if you worked on design systems or foundational elements.

• Quantify Everything Possible: Be ready with metrics that demonstrate the impact of your design work.

📝 Enhancement Note: Interview preparation should focus on showcasing your "builder mindset," your ability to execute autonomously, and your strategic approach to design within a lean, entrepreneurial context. Be prepared to discuss your portfolio in detail, emphasizing your process and impact.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the EWOR GmbH teamtailor portal.

• Tailor Your Resume: Highlight keywords related to SaaS, UI/UX design, Brand Design, product strategy, 0-to-1 initiatives, and execution. Quantify achievements with metrics where possible.

• Curate Your Portfolio: Select 2-3 of your strongest SaaS-focused case studies that demonstrate your end-to-end design process, problem-solving skills, and tangible impact. Ensure it highlights your "builder" mentality and ownership.

• Prepare Your Narrative: Practice walking through your portfolio case studies, focusing on the problem, your strategic approach, the design solution, and quantifiable results. Be ready to discuss your experience in fast-paced, entrepreneurial settings.

• Research EWOR GmbH & Backers: Understand the company's mission, its backing by serial entrepreneurs, and the implications of launching new "0-to-1" initiatives. This will help you tailor your responses and demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.