SaaS UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: SaaS UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Washington, District of Columbia, United States (Remote)

Job Type: Full-Time

Category: Product Design / UI/UX & Brand Operations

Date Posted: September 04, 2026

Experience Level: Mid-Senior Level (5-10 years implied)

Remote Status: 100% Remote

🚀 Role Summary

• Drive the end-to-end design process for cutting-edge SaaS initiatives, from conceptualization to production-ready assets.

• Translate high-level strategic visions into concrete, user-centric UI/UX designs and compelling brand identities.

• Architect scalable design systems and workflows that support rapid product development and future growth.

• Collaborate directly with founders and an elite team of engineers, researchers, and commercial leaders to build category-defining ventures.

• Execute on core 0-to-1 initiatives, focusing on rapid validation and market traction in a high-growth, entrepreneurial environment.

📝 Enhancement Note: This role is positioned within a "new department" focused on launching "cutting-edge new initiatives" in domains like SaaS, backed by serial entrepreneurs. The emphasis on "0-to-1 initiatives," "maximum ownership," and "fast execution" suggests a hybrid Product/Brand Design role with strong operational responsibilities in a startup-like environment, requiring a high degree of autonomy and strategic input beyond traditional design execution. The "m/f/d" (männlich/weiblich/divers) designation is common in German job postings and indicates an inclusive hiring practice.

📈 Primary Responsibilities

• Lead the design and execution of core 0-to-1 initiatives within the SaaS domain, ensuring alignment with strategic business objectives.

• Develop user-centric UI/UX designs, wireframes, prototypes, and high-fidelity mockups for new SaaS products and features, with a focus on intuitive user flows and engaging interfaces.

• Define and evolve the brand identity, including visual language, style guides, and marketing collateral, to ensure consistent and impactful brand representation across all touchpoints.

• Architect and implement scalable design systems and component libraries to streamline the design and development process and ensure design consistency.

• Translate complex strategic visions into actionable design roadmaps, driving rapid implementation from initial prototype to production-ready solutions.

• Conduct user research, usability testing, and gather feedback to inform design decisions and iterate on product and brand elements.

• Collaborate closely with product managers, engineers, and stakeholders to ensure seamless integration of design into the development lifecycle.

• Drive critical milestones for new ventures, positioning them for rapid growth, market validation, and potential spin-offs.

• Champion best practices in UI/UX and brand design, fostering a culture of design excellence and innovation within the team.

• Contribute to strategic planning and decision-making, leveraging design expertise to identify opportunities and mitigate risks.

📝 Enhancement Note: The responsibilities blend core UI/UX and Brand Design with significant "0-to-1" initiative leadership and operational execution. This implies the need for a designer who can not only create but also strategize, build systems, and drive projects from concept to launch with minimal oversight, acting as a key builder within a new venture.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's or Master's degree in Graphic Design, Interaction Design, Human-Computer Interaction (HCI), Digital Media, or a related field is typically expected for such roles. Equivalent practical experience will also be considered.

Experience: 5-10 years of professional experience in UI/UX Design and Brand Design, with a significant portion focused on SaaS products and/or building new digital ventures from the ground up. Proven experience in leading design initiatives from concept to launch is crucial.

Required Skills:

• UI/UX Design Expertise: Proficient in designing intuitive, user-friendly interfaces for SaaS applications, including wireframing, prototyping, user flow mapping, and visual design.

• Brand Design Mastery: Strong ability to develop and implement cohesive brand identities, including visual systems, typography, color palettes, and brand guidelines.

• Prototyping Tools: Fluency in industry-standard design and prototyping tools such as Figma, Sketch, Adobe XD, InVision, etc.

• SaaS Product Acumen: Deep understanding of SaaS business models, user needs, and common design patterns in the software industry.

• 0-to-1 Initiative Leadership: Demonstrated experience in taking ownership of new projects, driving them from ideation through execution with minimal direction.

• Builder Mindset: A proactive, hands-on approach with a passion for creating, iterating, and problem-solving.

• Strategic Thinking: Ability to translate high-level business goals into concrete design strategies and execution plans.

• Communication Skills: Excellent verbal and written English communication skills for effective collaboration and presentation.

• End-to-End Ownership: Proven track record of taking full responsibility for design outcomes and project success.

• Agile Execution: Experience working in fast-paced, agile environments with a focus on rapid iteration and delivery.

Preferred Skills:

• Experience with design systems and component libraries.

• Familiarity with front-end development concepts (HTML, CSS, JavaScript) to better collaborate with engineers.

• Experience in user research methodologies and usability testing.

• Strong understanding of marketing principles and brand storytelling.

• Experience working in a remote-first or distributed team environment.

• Portfolio showcasing successful SaaS product designs and brand identity projects.

📝 Enhancement Note: The "high-agency builder mindset" and "extreme end-to-end ownership" requirements are central. This role is not just for a designer who executes tasks but for someone who identifies opportunities, architects solutions, and drives projects to completion with minimal supervision, akin to a founder or early-stage product lead.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• SaaS Product Case Studies: Showcase at least 2-3 detailed case studies of SaaS products you've designed, highlighting your role, the problem statement, your design process, key challenges, and the impact of your design solutions.

• Brand Identity Projects: Include examples of comprehensive brand identity systems you've developed, demonstrating your ability to create a consistent and compelling visual language for a company or product.

• Prototyping & User Flows: Demonstrate your ability to create interactive prototypes and clearly illustrate user flows for complex applications.

• Design System Components: If applicable, include examples or descriptions of design systems or component libraries you have contributed to or built.

• 0-to-1 Initiative Examples: Highlight any projects where you were instrumental in building a product or brand from its inception.

Process Documentation:

• Design Process Explanation: Be prepared to articulate your design process clearly, explaining how you move from problem definition to solution delivery, including user research, ideation, iteration, and final implementation.

• Workflow Optimization: Demonstrate how you have improved design or development workflows for efficiency and scalability.

• System Implementation: Provide examples of how you have implemented design systems or standardized design practices.

• Impact Measurement: Show how you have measured the success of your design initiatives, ideally with quantifiable results (e.g., conversion rates, user satisfaction, adoption metrics).

📝 Enhancement Note: Given the "0-to-1" and "builder" nature of the role, the portfolio should emphasize not just aesthetic output but also strategic thinking, problem-solving, and the ability to build and execute. Case studies that detail the process of taking an idea from concept to reality, including overcoming obstacles, will be highly valued.

💵 Compensation & Benefits

Salary Range: For a remote UI/UX & Brand Designer with 5-10 years of experience in the US market, especially for a high-growth, venture-backed startup like EWOR GmbH (implied by the founders' backgrounds), the estimated salary range is $120,000 - $170,000 USD per year. This range can vary based on specific experience, the candidate's location within the US (though remote roles often standardize), and negotiation.

Benefits:

• Competitive Compensation: Attractive base salary.

• Equity Upside: Significant stock options or equity grants, reflecting the startup environment and potential for high growth.

• 100% Remote Work: Flexibility to work from anywhere within the specified regions (Europe or Americas).

• Maximum Ownership: Autonomy and responsibility to shape systems and drive strategy.

• High-Growth Environment: Opportunity to be part of a fast-paced, execution-focused team.

• Elite Team Collaboration: Work directly with experienced founders and a world-class team.

• Professional Development: Opportunities to learn and grow within a dynamic, entrepreneurial setting.

Working Hours: While not explicitly stated beyond the implication of a full-time role, a 40-hour work week is standard. However, in a "0-to-1" initiative and "fast execution" environment, there may be periods requiring dedication beyond standard hours, balanced by the flexibility of a remote setup.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior UI/UX and Brand Designers in the US, considering the company's backing by prominent entrepreneurs and focus on rapid growth, which typically commands top-tier compensation, especially with equity. The "Europe or Americas" remote location requirement suggests a need to align with either EST/EDT or CET/CEST time zones for core collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically SaaS and venture building. EWOR GmbH appears to be an incubator or venture studio focused on launching new technology companies.

Company Size: Likely a startup or early-stage venture studio, given the focus on "new department" and "0-to-1 initiatives." The company size is likely small to medium, fostering a lean and agile operational structure.

Founded: The company's backing by serial entrepreneurs with successful exits (Adjust, SumUp) suggests a foundation built on proven entrepreneurial experience and a strong network. The exact founding date of EWOR GmbH is not provided but its focus is on launching new ventures.

Team Structure:

• Departmental Focus: The role is within a newly formed department dedicated to launching and scaling new initiatives.

• Reporting Structure: Direct reporting to the department founder, who is one of the company's serial entrepreneur leaders.

• Cross-functional Collaboration: Close collaboration with a world-class team of engineers, researchers, and commercial leaders, as well as founders. The operations team is likely integrated within these functional groups.

Methodology:

• Lean & Agile: Emphasis on rapid execution, market validation, and iterative development ("No PowerPoint presentations, no 7 layers of approval").

• Data-Driven Validation: Focus on achieving "strong market validation and scalable traction."

• Ownership & Autonomy: Operations professionals are expected to have "maximum ownership" and "complete autonomy."

Company Website: [Company URL not provided, but implied domain is ewor.com]

📝 Enhancement Note: The culture is described as high-ownership, fast-paced, and execution-oriented, mirroring a high-growth startup or venture studio environment. This implies a need for individuals who thrive on autonomy, can navigate ambiguity, and are driven by tangible results rather than process bureaucracy.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-to-senior level position within a product/brand design function, with significant operational responsibilities. It's an opportunity to act as a "builder" and "operator" within a new venture, offering a blend of design leadership and strategic execution. The scope extends beyond traditional design, touching on product strategy and business development.

Reporting Structure: Direct reporting to the department founder, providing high visibility and direct mentorship from experienced entrepreneurs. This structure facilitates rapid decision-making and direct impact.

Operations Impact: The designer's work will have a direct and significant impact on the success of new SaaS initiatives, influencing user adoption, brand perception, market validation, and ultimately, the potential for spin-offs and institutional backing. This role is critical for shaping the user experience and brand identity of new ventures from their inception.

Growth Opportunities:

• Entrepreneurial Experience: Gain hands-on experience in launching and scaling new ventures from the ground up, akin to co-founding.

• Leadership Development: Opportunity to lead design strategy and execution for new initiatives, with potential for future team leadership as ventures grow.

• Skill Expansion: Develop skills beyond traditional design, including strategic planning, product execution, and business acumen.

• Equity Upside: Significant potential for financial reward through equity ownership as ventures succeed.

• Networking: Build relationships with experienced founders, investors, and a high-caliber team.

📝 Enhancement Note: This role offers a unique growth trajectory for designers interested in entrepreneurship. It's an opportunity to move beyond a purely creative role into one that shapes business outcomes directly, with the potential for significant long-term rewards and career acceleration.

🌐 Work Environment

Office Type: This is a 100% remote position. There is no requirement to be in a physical office.

Office Location(s): While the job posting lists "Washington, DC" as a location, the "100% remote" and "Europe or Americas" requirements indicate that candidates must be based in either Europe or the Americas to facilitate time zone alignment for collaboration.

Workspace Context:

• Remote Autonomy: The work environment is fully remote, requiring self-discipline, strong time management, and effective virtual communication.

• Collaborative Tools: Expect to utilize a suite of digital collaboration tools for design, project management, and communication (e.g., Figma, Slack, Zoom, project management software).

• Team Interaction: While remote, the emphasis on an "elite team" and "collaboration" suggests regular virtual meetings, brainstorming sessions, and team syncs.

Work Schedule: The role is full-time. While a standard 40-hour work week is implied, the nature of "0-to-1 initiatives" and "fast execution" may require flexibility and dedication beyond typical hours. Remote work offers flexibility in managing one's schedule, provided core collaboration hours are met.

📝 Enhancement Note: Candidates should be comfortable and effective in a remote-first, highly autonomous work setting. The "Europe or Americas" requirement is key for time zone compatibility, suggesting a need to align with either Eastern Time (ET) or Central European Time (CET) zones for optimal collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess alignment with required skills and experience, particularly for SaaS and 0-to-1 initiatives.

• Portfolio Presentation & Discussion: A deep dive into your portfolio, focusing on specific case studies of SaaS products and brand identities. Expect to discuss your design process, strategic thinking, problem-solving approaches, and the impact of your work.

• Skills & Mindset Assessment: Interviews to evaluate your "high-agency builder mindset," end-to-end ownership capabilities, and strategic execution skills. This may involve scenario-based questions or hypothetical challenges.

• Founder/Leadership Interviews: Discussions with the department founder and potentially other key leaders to assess cultural fit, collaborative style, and strategic alignment.

• Technical/Design Challenge (Potential): A small design exercise or case study to evaluate your practical design skills and problem-solving abilities in a relevant context.

Portfolio Review Tips:

• Highlight 0-to-1 & Ownership: Clearly showcase projects where you took initiative, built from scratch, and demonstrated end-to-end ownership.

• Focus on SaaS & Impact: Prioritize SaaS product design and brand identity projects. Quantify the impact of your work whenever possible (e.g., user growth, conversion rates, brand recognition).

• Articulate Your Process: Be ready to walk through your design process step-by-step, explaining the rationale behind your decisions and how you overcame challenges.

• Demonstrate Strategic Thinking: Show how your design decisions align with business objectives and user needs.

• Tailor to EWOR's Vision: Understand EWOR's focus on launching cutting-edge SaaS initiatives and tailor your presentation to demonstrate how your skills align with their mission.

Challenge Preparation:

• Problem-Solving: Be prepared for challenges that require you to think strategically about launching a new SaaS product or brand from scratch.

• Execution Focus: Demonstrate an ability to translate ideas into actionable plans and tangible design outputs quickly.

• Communication: Practice articulating your thoughts and design rationale clearly and concisely, especially under pressure.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to operate as an autonomous builder and strategist, not just a designer. The portfolio review will be critical for demonstrating not only design talent but also entrepreneurial drive and execution capability.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design & Prototyping: Figma (highly likely given industry trends and remote collaboration), Sketch, Adobe XD, InVision.

• Brand Design & Graphics: Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Collaboration & Communication: Slack, Zoom, Google Workspace/Microsoft 365.

• Project Management: Asana, Trello, Jira, Monday.com (or similar, depending on team preference).

Analytics & Reporting:

• While not explicitly a designer's primary tool, familiarity with analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) to understand user behavior and product performance would be beneficial. CRM & Automation:

• Not directly applicable to the core design role, but understanding how design integrates with CRM and marketing automation platforms for user onboarding or campaign assets might be a plus.

📝 Enhancement Note: Proficiency in Figma is almost a prerequisite for modern remote UI/UX roles, especially in fast-paced environments. The ability to leverage collaborative design tools effectively is paramount.

👥 Team Culture & Values

Operations Values:

• Ownership & Autonomy: Individuals are expected to take "maximum ownership" and have "complete autonomy" to drive initiatives.

• Execution & Speed: A strong emphasis on "fast execution" and achieving "scalable traction" without bureaucratic hurdles.

• Building & Innovation: A culture geared towards launching "cutting-edge new initiatives" and building ventures from "0 to 1."

• Entrepreneurial Spirit: Embracing the mindset of a founder, with a drive to create and succeed.

• Excellence & Impact: Striving for high-quality outcomes and significant market impact.

Collaboration Style:

• Direct & Efficient: Collaboration is likely direct and focused on achieving rapid progress, with minimal layers of approval.

• Cross-Functional Integration: Close working relationships with engineers, researchers, and commercial leaders, requiring clear communication and shared goals.

• Remote-First: Communication and collaboration will be primarily digital, requiring proactive engagement and clear articulation.

📝 Enhancement Note: The company values align with a startup/venture studio ethos: high autonomy, rapid execution, and a focus on building impactful businesses. Candidates should demonstrate these traits.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity & Uncertainty: Navigating the inherent ambiguity of launching new ventures from scratch, where strategies may evolve rapidly.

• Resource Constraints: Operating in a lean startup environment where resources may be limited, requiring creative problem-solving.

• Rapid Iteration Pressure: The need to deliver high-quality designs and brand assets quickly under tight deadlines.

• Balancing Design & Strategy: Integrating design expertise with strategic business decisions and operational execution.

• Remote Collaboration Management: Ensuring effective communication and collaboration across time zones and without in-person interaction.

Learning & Development Opportunities:

• Entrepreneurial Skill Development: Gaining invaluable experience in building and scaling businesses from the ground up.

• Strategic Design Leadership: Opportunities to shape product and brand strategy for new ventures.

• Mentorship from Founders: Direct learning from serial entrepreneurs with proven track records.

• Exposure to Venture Building: Understanding the full lifecycle of venture creation, from ideation to potential spin-off and investment.

• Skill Diversification: Expanding beyond core design into product management, strategy, and operational execution.

📝 Enhancement Note: This role is ideal for individuals who see challenges as opportunities for growth and learning. The ability to adapt, persevere, and continuously learn will be critical for success.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a design initiative from 0 to 1. What were the key challenges, and how did you overcome them?"

• "How would you approach building a brand identity and initial UI for a completely new SaaS product in an undefined market?"

• "How do you balance rapid execution with ensuring high-quality design and user experience?"

• "Given our focus on maximum ownership, how do you ensure accountability and drive projects to completion with minimal oversight?"

• "How do you leverage user research and data to inform design decisions for a new product?" Company & Culture Questions:

• "What excites you about EWOR's mission and our focus on launching cutting-edge SaaS ventures?"

• "How do you thrive in a remote, fast-paced, and autonomous work environment?"

• "Describe your ideal collaboration style with engineers and product stakeholders."

• "How do you stay updated on the latest trends in SaaS UI/UX and brand design?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio around key case studies, clearly outlining the problem, your process, your solution, and the impact.

• Narrative: Tell a compelling story for each project, highlighting your strategic thinking, problem-solving skills, and the rationale behind your design decisions.

• Visuals: Use high-quality visuals, mockups, and prototypes to showcase your work effectively.

• Quantify Impact: Whenever possible, present metrics and data that demonstrate the success of your designs.

• Focus on Ownership: Emphasize your role and contributions, particularly in projects where you took significant ownership.

• Be Ready for Q&A: Anticipate detailed questions about your process, decisions, and challenges.

📝 Enhancement Note: Prepare to discuss your experience in a "builder" capacity, demonstrating not just design skills but also strategic thinking, problem-solving under pressure, and a proactive, ownership-driven mindset.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided: https://eworgmbh.recruitee.com/o/saas-uiux-brand-designer-100-remote-mfd

• Customize Your Resume: Tailor your resume to highlight experience in SaaS product design, brand identity, 0-to-1 initiatives, and end-to-end ownership. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest SaaS UI/UX and brand design case studies that best demonstrate your ability to build from scratch, strategize, and execute. Ensure it's easily accessible and well-organized.

• Prepare Your Narrative: Practice articulating your design process, strategic thinking, and the impact of your work. Be ready to discuss your "builder mindset" and "ownership" philosophy.

• Research EWOR GmbH: Understand their focus on launching cutting-edge SaaS ventures and the backgrounds of their founders to align your application with their vision.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.