SaaS UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: SaaS UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Bucharest, Romania (Remote)

Job Type: FULL_TIME

Category: Product Design & Operations

Date Posted: 2026-09-04T10:15:56

Experience Level: 5-10 Years

Remote Status: 100% Remote

🚀 Role Summary

• Lead and execute core 0-to-1 initiatives within cutting-edge SaaS domains, driving product development from concept to launch.

• Translate high-level strategic visions into actionable execution roadmaps, focusing on rapid implementation and market validation.

• Architect scalable solutions and manage critical milestones to position new initiatives for significant growth and potential spin-offs.

• Collaborate directly with the department founder and a world-class team of engineers, researchers, and commercial leaders.

• Drive end-to-end ownership of design and brand initiatives, fostering a high-agency builder mindset.

📝 Enhancement Note: This role is positioned within a "new department" focused on launching "cutting-edge new initiatives" and "0-to-1" projects. The emphasis on "maximum ownership," "high-growth environment," and "fast execution" suggests a lean, agile, and results-oriented operations environment, typical of early-stage ventures or internal innovation labs. The role requires a blend of strategic thinking, hands-on execution, and an entrepreneurial spirit.

📈 Primary Responsibilities

• Spearhead the UI/UX design and brand strategy for new SaaS products and initiatives, ensuring a cohesive and compelling user experience.

• Develop and iterate on user flows, wireframes, prototypes, and high-fidelity designs that align with strategic objectives and user needs.

• Define and maintain brand guidelines, visual identity, and messaging across all product touchpoints and marketing collateral.

• Collaborate closely with product managers, engineers, and stakeholders to translate business requirements into intuitive and engaging design solutions.

• Conduct user research, usability testing, and competitive analysis to inform design decisions and identify areas for improvement.

• Drive the execution of design projects from initial concept through to final implementation, ensuring timely delivery and high-quality outcomes.

• Contribute to the overall product strategy by providing design insights and advocating for user-centered design principles.

• Potentially architecting scalable design systems and processes to support rapid iteration and growth.

📝 Enhancement Note: The core responsibilities highlight a blend of strategic design leadership and hands-on execution. The emphasis on "0-to-1 initiatives" and "translating high-level strategic vision into concrete execution roadmaps" indicates a need for a designer who can not only create beautiful and functional interfaces but also contribute to the foundational strategy and operationalization of new product ventures. This role requires an individual comfortable with ambiguity and a strong bias for action.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Graphic Design, or a related field, or equivalent practical experience.

Experience: 5-10 years of professional experience in UI/UX design and brand development, with a strong focus on SaaS products and digital platforms.

Required Skills:

• Proven expertise in UI/UX design principles, methodologies, and best practices for web and mobile applications.

• Strong proficiency in design and prototyping tools such as Figma, Sketch, Adobe Creative Suite, or similar.

• Demonstrated experience in brand identity development, visual design, and creating cohesive brand experiences.

• Ability to translate complex requirements into intuitive user interfaces and engaging user journeys.

• Experience with user research, usability testing, and incorporating feedback into design iterations.

• Excellent verbal and written communication skills in English, with the ability to articulate design decisions clearly and persuasively.

• High-agency builder mindset with a proven track record of taking end-to-end ownership of design initiatives.

• Ability to work independently and collaboratively in a fully remote, fast-paced environment. Preferred Skills:

• Experience in designing for SaaS products and understanding of B2B user needs.

• Familiarity with agile development methodologies and cross-functional team collaboration.

• Basic understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineers.

• Experience in creating and managing design systems.

• Previous experience in startup environments or working on "0-to-1" projects.

📝 Enhancement Note: The experience level (5-10 years) combined with the "0-to-1" nature of the role suggests that candidates with prior experience in launching new products or features, or those who have worked in early-stage startup environments, will be highly valued. The emphasis on a "high-agency builder mindset" and "extreme end-to-end ownership" points towards candidates who are proactive, self-directed, and comfortable taking initiative without constant supervision.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end UI/UX and brand design projects, with a clear emphasis on SaaS products.

• Detailed case studies demonstrating your design process, problem-solving approach, and the impact of your work on user experience and business objectives.

• Examples of brand identity development, including logo design, style guides, and application across various touchpoints.

• Prototypes and wireframes illustrating user flows, interaction design, and the evolution of design concepts.

• Evidence of collaboration with cross-functional teams (e.g., product managers, engineers) and how design integrated with development. Process Documentation:

• Showcase your ability to document design processes, including user research methodologies, design sprints, and iteration cycles.

• Demonstrate how you have established and maintained design systems or style guides to ensure consistency and scalability.

• Provide examples of how you have gathered and incorporated user feedback to refine designs and improve product usability.

• Illustrate your approach to translating strategic requirements into tangible design outcomes and execution roadmaps.

📝 Enhancement Note: Given the "0-to-1" nature of the role and the company's focus on launching new initiatives, candidates should highlight projects where they've had significant autonomy and impact, ideally from conception to launch. Demonstrating a structured yet adaptable design process, along with the ability to articulate the rationale behind design decisions and their alignment with business goals, will be crucial for portfolio review.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced UI/UX & Brand Designers in remote roles across Europe and the Americas, and considering the company's backing by serial entrepreneurs and focus on high-growth initiatives, a competitive salary range is estimated between €65,000 - €90,000 annually.

Benefits:

• Competitive compensation package.

• Significant equity upside, reflecting the entrepreneurial nature of the initiatives.

• Maximum ownership and autonomy in shaping systems and strategy.

• High-growth environment with a focus on rapid execution and market validation.

• Opportunity to report directly to experienced serial entrepreneurs and collaborate with an elite team.

• Fully remote work arrangement, allowing for flexibility and work-life balance.

Working Hours: The role is expected to require approximately 40 hours per week, with flexibility in scheduling to accommodate remote collaboration across different time zones. Emphasis is placed on output and results rather than strict adherence to fixed hours.

📝 Enhancement Note: The salary range is estimated based on general market data for experienced UI/UX and Brand Designers in remote positions within Europe and the Americas. The specific range can vary significantly based on the candidate's exact location (cost of living), depth of experience, and the company's funding stage and compensation philosophy. The inclusion of "equity upside" is a significant component, suggesting potential for substantial financial reward tied to the success of the new initiatives.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, SaaS, Venture Building. EWOR GmbH operates at the forefront of launching new technology ventures, with a strong focus on SaaS. This indicates an environment that values innovation, rapid iteration, and building scalable solutions.

Company Size: While specific current size is not detailed, the description implies a lean, high-impact department within EWOR GmbH, likely operating with the agility of a startup. The backing by serial entrepreneurs suggests a culture that prioritizes experienced operators and builders.

Founded: EWOR GmbH is a venture builder and accelerator, implying a continuous cycle of launching new companies and initiatives. The founders, Paul Müller (Adjust) and Petter Made (SumUp), bring a wealth of experience from building successful, high-valuation technology companies.

Team Structure:

• The department is likely small, highly specialized, and results-oriented, focusing on "0-to-1" initiatives.

• Reporting directly to the department founder, indicating a flat hierarchy within this specific initiative.

• Collaboration is expected with a world-class team of engineers, researchers, and commercial leaders, emphasizing cross-functional synergy. Methodology:

• Focus on "maximum ownership" and "complete autonomy" to architect systems and drive strategy.

• High-growth environment with a focus on "strong market validation and scalable traction as fast as possible."

• Emphasis on "good ideas and fast execution" over bureaucracy.

• Driving "critical milestones" for rapid growth and potential spin-offs.

Company Website: https://eworgmbh.teamtailor.com

📝 Enhancement Note: The company culture is defined by its entrepreneurial spirit, speed, and focus on execution. Candidates should expect an environment that values initiative, ownership, and direct impact, with minimal red tape. The founders' backgrounds suggest a high bar for talent and a commitment to building category-defining ventures.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior individual contributor with significant leadership potential within new initiatives. It's an opportunity to be a foundational member of a new department, influencing product direction and brand strategy from inception. The "0-to-1" aspect implies a high degree of autonomy and responsibility akin to a founder or early-stage product lead.

Reporting Structure: The Designer will report directly to the department founder, providing direct access to leadership and a clear line of communication for strategic decisions and feedback.

Operations Impact: The UI/UX & Brand Designer will have a direct and substantial impact on the success of new SaaS initiatives by shaping the user experience and brand perception, which are critical for market validation, user adoption, and attracting future investment or spin-off opportunities.

Growth Opportunities:

• Product Leadership: Potential to grow into a Product Design Lead or Head of Design role as initiatives scale and potentially spin off into independent companies.

• Entrepreneurial Experience: Gain invaluable experience in building ventures from the ground up, working alongside successful serial entrepreneurs.

• Skill Specialization: Deepen expertise in SaaS design, brand strategy, and "0-to-1" product development within a high-growth context.

• Strategic Influence: Contribute to high-level strategy and decision-making, influencing the direction of new technology ventures.

📝 Enhancement Note: This role offers a unique opportunity for significant career acceleration, particularly for individuals with an entrepreneurial mindset. The "0-to-1" focus means the designer will be instrumental in defining the product and brand from scratch, which can lead to substantial growth in responsibility and impact, potentially culminating in leadership roles or equity in future ventures.

🌐 Work Environment

Office Type: Fully remote. This role operates entirely online, requiring self-discipline and effective use of digital collaboration tools.

Office Location(s): While the role is remote, candidates are required to be based in Europe or the Americas. This facilitates collaboration across common time zones and potentially aligns with company operational strategies.

Workspace Context:

• A fully remote setup demanding strong self-management and communication skills.

• Collaboration will occur primarily through digital platforms, requiring proficiency with video conferencing, project management tools, and design collaboration software.

• The environment is characterized by speed, agility, and a results-driven approach, with minimal bureaucratic overhead.

• Expect direct interaction with founders and a high-caliber team, fostering a dynamic and intellectually stimulating workspace.

Work Schedule: While a 40-hour work week is typical, the emphasis is on achieving objectives and delivering results. This suggests a flexible schedule that accommodates project deadlines and collaborative needs across different time zones, prioritizing output over strict time tracking.

📝 Enhancement Note: The "100% remote" nature combined with the requirement to be in Europe or the Americas implies a need for candidates who thrive in distributed teams. Success in this role will depend heavily on proactive communication, excellent asynchronous collaboration skills, and the ability to manage one's own time effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A session where you present your key projects, discuss your design process, strategic thinking, and how you've driven impact. Expect in-depth questions about your decision-making and problem-solving approaches.

• Founder/Leadership Interview: A discussion with the department founder and potentially other senior team members to evaluate your builder mindset, strategic vision, cultural fit, and ability to take extreme ownership.

• Skills Assessment (Potential): A small design challenge or case study related to SaaS UI/UX or brand strategy might be given to assess practical skills and problem-solving under timed conditions.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the problem, your solution, your role, and the measurable outcomes or impact of your projects. Quantify results where possible.

• Showcase Process: Detail your design thinking, research methodologies, iteration cycles, and how you collaborated with stakeholders.

• Highlight "0-to-1" Experience: Emphasize projects where you were instrumental in launching new products or features from conception.

• Brand Cohesion: For brand design examples, demonstrate how the visual identity supports the overall product strategy and user experience.

• Conciseness: Be prepared to walk through your portfolio efficiently, highlighting the most relevant projects for this specific role.

Challenge Preparation:

• If a design challenge is provided, focus on understanding the core problem statement and delivering a well-reasoned solution within the given constraints.

• Practice articulating your design decisions and rationale clearly and concisely.

• Be prepared to discuss trade-offs and alternative solutions.

📝 Enhancement Note: The interview process will likely heavily weigh your portfolio and your ability to articulate your strategic thinking and execution capabilities. Given the "0-to-1" nature, expect questions that probe your entrepreneurial drive, problem-solving skills in ambiguous situations, and your capacity for end-to-end ownership.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, XD), InVision, Axure RP. Proficiency in at least one primary tool (e.g., Figma) is essential.

• Collaboration & Project Management: Jira, Asana, Trello, Slack, Microsoft Teams, Confluence. Familiarity with tools used for agile development and remote team communication.

• User Research & Testing: UserTesting.com, Maze, Lookback, Hotjar, Google Analytics. Experience in gathering and analyzing user feedback.

Analytics & Reporting:

• Google Analytics, Mixpanel, Amplitude, Hotjar. Ability to interpret user behavior data to inform design decisions. CRM & Automation:

• While not directly a designer's tool, understanding how CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms impact user journeys and data flow can be beneficial for context.

📝 Enhancement Note: The emphasis on "architecting scalable solutions" and driving "rapid implementation" suggests that candidates familiar with design systems and tools that facilitate efficient collaboration and handoff to development will be highly valued. A proactive approach to understanding the technology stack of the SaaS products being designed is also beneficial.

👥 Team Culture & Values

Operations Values:

• Ownership & Agency: A strong belief in taking full responsibility for initiatives and driving them forward with minimal oversight.

• Execution & Speed: Prioritizing fast, impactful execution over lengthy theoretical discussions. "Good ideas and fast execution are what matter."

• Innovation & Building: A passion for creating novel solutions and building category-defining products from the ground up.

• Data-Driven Decisions: Using market validation and user feedback to inform strategic and design choices.

• Collaboration & Elite Teamwork: Working effectively with a high-caliber team, fostering open communication and mutual respect.

Collaboration Style:

• Highly collaborative and cross-functional, with designers working closely alongside founders, engineers, and commercial leaders.

• Open to direct feedback and iterative development cycles.

• Emphasis on clear communication, transparency, and shared ownership of project success.

• Expect a culture that values direct communication and constructive debate to arrive at the best solutions quickly.

📝 Enhancement Note: The company culture is built around entrepreneurial drive, rapid execution, and a commitment to building high-impact ventures. Candidates should demonstrate a proactive, self-starter attitude and a willingness to embrace ambiguity and fast-paced decision-making.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity and Rapid Change: Navigating the inherent uncertainty of "0-to-1" initiatives and adapting quickly to evolving strategies and market feedback.

• Balancing Speed and Quality: Ensuring high-quality design and brand integrity while maintaining the rapid pace required for market validation.

• Cross-Functional Alignment: Effectively communicating and aligning design vision with technical constraints and business objectives across a distributed team.

• Building from Scratch: Establishing design processes, brand identity, and user experience foundations for entirely new products.

Learning & Development Opportunities:

• Entrepreneurial Skill Development: Gaining hands-on experience in venture building, strategy, and execution from seasoned entrepreneurs.

• Product Leadership Growth: Opportunity to shape product direction and potentially lead design efforts for multiple initiatives.

• Cutting-Edge Domain Exposure: Working with innovative technologies and business models in the SaaS space.

• Networking with Industry Leaders: Direct collaboration and mentorship from successful serial entrepreneurs.

📝 Enhancement Note: This role presents significant challenges typical of early-stage ventures, but these are directly tied to substantial growth opportunities. The ability to thrive in an ambiguous, fast-paced environment and contribute foundational design elements will be key to overcoming challenges and realizing growth potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you took a product from concept to launch. What were the biggest challenges, and how did you overcome them?" (Focus on your end-to-end ownership and problem-solving).

• "How would you approach building a brand identity and UI/UX for a completely new SaaS product with limited initial information?" (Demonstrate your process for handling ambiguity and strategic thinking).

• "How do you balance speed of execution with design quality and user experience in a startup environment?" (Highlight your prioritization skills and understanding of trade-offs). Company & Culture Questions:

• "What excites you about EWOR GmbH's mission and our approach to building new ventures?" (Showcase your research and alignment with their entrepreneurial ethos).

• "How do you handle constructive feedback or disagreements with stakeholders on design decisions?" (Illustrate your collaborative and communication style).

• "What does 'maximum ownership' mean to you in a professional context?" (Articulate your proactive, results-oriented mindset). Portfolio Presentation Strategy:

• Structure: Clearly outline the problem, your role, the process undertaken, the solution, and the impact/results. Use visual aids effectively.

• Storytelling: Frame your projects as narratives that highlight your problem-solving skills and strategic thinking.

• Metrics: Quantify the impact of your designs whenever possible (e.g., improved conversion rates, increased user engagement, positive feedback).

• Conciseness: Be prepared to present your most relevant work efficiently, focusing on the "0-to-1" aspects and your end-to-end contribution.

📝 Enhancement Note: Be ready to discuss your experience with ambiguity, your ability to drive initiatives autonomously, and how you contribute to strategic goals beyond just visual design. Emphasize your "builder mindset" and your passion for creating impactful products from the ground up.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the EWOR GmbH Teamtailor portal.

• Portfolio Customization: Tailor your portfolio to highlight SaaS UI/UX and brand design projects where you demonstrated end-to-end ownership, particularly those involving new product launches or "0-to-1" initiatives.

• Resume Optimization: Ensure your resume clearly articulates your experience in UI/UX design, brand development, SaaS products, and your "high-agency builder mindset" with quantifiable achievements.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, strategic rationale, and the impact of your work. Prepare to answer questions about your approach to ambiguity, speed, and ownership.

• Company Research: Thoroughly research EWOR GmbH, its founders, and their track record in building successful ventures to demonstrate your understanding of their mission and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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