Retention Creative Designer

📍 Job Overview

Job Title: Retention Creative Designer

Company: Comfrt

Location: United States

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-07

Experience Level: Mid-Level (3-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Owns the end-to-end visual execution for all retention marketing channels, including email, SMS, and push notifications.

• Designs high-performing, visually engaging creative that drives customer engagement and repeat purchases.

• Develops and maintains a modular email design system within Klaviyo for efficient template iteration and brand consistency.

• Collaborates closely with Retention, CRM, and Creative teams to translate strategy and copy into impactful visual designs.

• Analyzes performance data to inform design decisions and optimize visual elements for conversion.

📝 Enhancement Note: This role is positioned within the marketing and creative operations sphere, focusing on the visual execution and optimization of customer retention strategies. The emphasis on performance, data analysis, and system building within Klaviyo indicates a strong need for operations-minded creativity.

📈 Primary Responsibilities

• Design all email creative, encompassing promotional campaigns, automated flow templates, loyalty program communications, transactional emails, and re-engagement series.

• Produce SMS-compatible imagery, GIFs, and MMS creative, meticulously optimized for mobile rendering and click-through rates.

• Create compelling push notification visuals and associated creative assets tailored for various lifecycle moments.

• Lead the visual testing roadmap for retention channels, executing module-level A/B tests on imagery, layout, CTA design, hero treatments, and color palettes.

• Build and maintain a robust modular email design system within Klaviyo, facilitating rapid template iteration while ensuring unwavering brand consistency.

• Partner with the Retention and CRM Campaign Manager to interpret campaign briefs, translating strategic objectives and copy into high-performing visual executions.

• Collaborate with the Creative Director to ensure all retention creative aligns seamlessly with overarching brand standards and seasonal creative direction.

• Analyze performance data in conjunction with the retention team, applying insights to refine ongoing design decisions and identify visual elements that significantly impact key metrics.

• Support the design needs of the ComfrtClub loyalty program, including member communications, tier-specific messaging, and reward-focused campaigns.

• Assist in the design of onsite capture experiences, such as email and SMS pop-ups, working cross-functionally to develop visually appealing opt-in moments that drive list growth.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and analytical rigor. The emphasis on A/B testing, performance data analysis, and building a modular design system points to an operations-centric approach to creative design, requiring an understanding of how visual elements directly impact business outcomes.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is typically expected for this level of experience. A strong portfolio can often substitute for formal education.

Experience: Minimum of 3 years of graphic design experience, with a significant focus on email and CRM creative for Direct-to-Consumer (DTC) or e-commerce brands.

Required Skills:

• Demonstrated expertise in graphic design, with a portfolio showcasing strong email and CRM creative examples for DTC or e-commerce brands.

• Deep understanding of email design best practices, including mobile-first layout, dark mode compatibility, accessibility standards, and cross-client rendering nuances.

• Proven experience designing for conversion, possessing an innate ability to create visual elements that drive action beyond pure aesthetics.

• High proficiency in design software, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator, etc.).

• Familiarity with Klaviyo or a comparable Email Service Provider (ESP), with hands-on experience building or actively working within email template systems.

• Ability to manage multiple concurrent design briefs, prioritize tasks effectively, and deliver polished work under tight timelines.

• Strong communication and collaboration skills, with comfort working cross-functionally with marketing, creative, and data analysis teams.

Preferred Skills:

• Prior experience designing for loyalty or membership programs.

• Familiarity with A/B testing methodologies and a proven ability to translate performance data into actionable design improvements.

• Motion design or GIF production skills specifically for email and SMS applications.

• Experience with Figma component libraries or building robust design systems.

• Background or strong interest in fashion, apparel, or lifestyle brands.

📝 Enhancement Note: The "Required Skills" section clearly denotes the foundational competencies. The "Preferred Skills" offer a pathway for candidates to differentiate themselves, particularly those with experience in loyalty programs or advanced design system development, which are critical for scalable retention marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that prominently features a strong track record in email and CRM creative design, specifically for DTC or e-commerce brands.

• Demonstrations of visual designs optimized for conversion, with clear examples of how aesthetics were leveraged to drive user action and engagement.

• Examples of mobile-first design principles applied to email and SMS/MMS creative.

• Evidence of understanding and application of email design best practices, including dark mode compatibility and accessibility considerations.

Process Documentation:

• Case studies or examples illustrating how performance data and A/B testing insights were used to iterate on and improve design elements for retention channels.

• Examples of work created within or for email template systems, potentially showcasing modular design components.

• Visuals demonstrating an ability to maintain brand consistency across various retention touchpoints.

• Examples of designs supporting loyalty programs or specific lifecycle marketing campaigns.

📝 Enhancement Note: For this role, the portfolio is paramount. It needs to go beyond just aesthetics to demonstrate a deep understanding of performance-driven design within the context of retention marketing. Applicants should be prepared to discuss their design process, how they interpret briefs, and how they use data to influence their creative output.

💵 Compensation & Benefits

Salary Range: Based on the experience level (3+ years), fully remote status within the US, and the specialized nature of retention creative design for a growing DTC brand, a competitive annual salary range is estimated to be between $70,000 and $95,000. This range accounts for the need for both creative talent and analytical understanding of marketing performance.

Benefits:

• Generous Paid Time Off (PTO) policy.

• Comprehensive health insurance coverage, fully covered by the company.

• 5% 401k match for retirement savings.

• Employee discounts on all Comfrt products.

• Flexibility and collaborative support inherent in a fully remote work environment.

Working Hours: The role is full-time, typically requiring 40 hours per week. While remote, adherence to core business hours for collaboration with US-based teams will be expected. Flexibility may be available depending on team needs and project deadlines.

📝 Enhancement Note: The salary estimation is based on industry benchmarks for mid-level creative roles with specialized e-commerce and retention marketing experience in a remote US setting. Benefits are clearly outlined and align with competitive offerings for remote tech/e-commerce companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) E-commerce, specializing in mental wellness, inclusivity, and comfortable apparel.

Company Size: Comfrt is described as one of the fastest-growing DTC brands, suggesting a dynamic, agile, and potentially scaling organization. This implies opportunities for impact and growth, alongside the need for efficient processes.

Founded: While the founding date is not provided, the "fastest-growing" descriptor indicates a relatively young and ambitious company, likely fostering an innovative and forward-thinking culture.

Team Structure:

• The Retention Creative Designer will likely be part of a broader Marketing or Creative team.

• They will report to a Creative Director and collaborate closely with the Retention and CRM Campaign Manager.

Methodology:

• Data-Driven Design: Emphasis on using performance data and A/B testing results to inform creative decisions.

• Performance-Oriented Creativity: A core tenet is that design must be both beautiful and effective in driving business outcomes.

• Agile Workflow: The need to "move quickly" and manage "multiple concurrent briefs" suggests an agile approach to campaign execution and design iteration.

• Brand Consistency: Maintaining brand standards across all touchpoints is critical, especially within a growing brand.

Company Website: https://comfrt.com/

📝 Enhancement Note: The company culture is positioned around purpose (mental wellness, inclusivity), growth, and a data-informed, performance-driven approach to creative. The remote-first nature suggests a need for strong asynchronous communication skills and self-direction.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level individual contributor position. It requires specialized skills in graphic design with a strong emphasis on marketing channel performance and operational efficiency within creative execution. The focus on owning end-to-end visual execution and contributing to a design system places it beyond an entry-level role.

Reporting Structure: The Retention Creative Designer will report to the Creative Director and work closely with the Retention and CRM Campaign Manager. This structure allows for both creative oversight and direct collaboration with marketing operations.

Operations Impact: The role's impact is directly tied to customer retention and repeat purchases. By designing high-performing creative for email, SMS, and push notifications, the designer will directly influence customer lifetime value (CLTV), engagement rates, and ultimately, revenue. The optimization of design systems also contributes to operational efficiency for the marketing team.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in retention marketing creative, A/B testing, and design systems for e-commerce.

• Leadership Potential: Progress to a Senior Retention Creative Designer role, potentially leading design initiatives or mentoring junior designers.

• Broader Creative Roles: Transition into other creative functions within the company, such as Brand Design, Product Design, or UX/UI, leveraging a strong understanding of the brand and customer journey.

• Operations Focus: Develop a stronger understanding of marketing operations, campaign management, and CRM strategy, potentially moving into a Marketing Operations or CRM Specialist role with a design focus.

📝 Enhancement Note: The growth path is clearly delineated towards specialization in performance-driven creative and marketing operations, or broader creative leadership roles. The emphasis on design systems and data analysis provides a strong foundation for operational excellence.

🌐 Work Environment

Office Type: Fully Remote. This allows for a flexible work environment, accessible to candidates across the United States.

Office Location(s): Remote within the United States.

Workspace Context:

• Flexibility: The remote nature offers significant flexibility in terms of work location and schedule, provided core collaboration hours are met.

• Tools & Technology: Access to industry-standard design tools like Figma and Adobe Creative Suite, along with specialized marketing platforms like Klaviyo.

• Collaboration: Emphasis on digital collaboration tools and effective communication to maintain team cohesion and project momentum in a distributed setting.

Work Schedule: The standard work schedule is full-time (40 hours per week). While remote, the role will likely require participation in regular team meetings, design reviews, and campaign planning sessions, necessitating availability during core US business hours.

📝 Enhancement Note: The fully remote aspect is a key differentiator, requiring strong self-management and communication skills from the candidate. The expectation of core hours ensures essential team collaboration and operational alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the resume and portfolio to assess experience and alignment with the role's requirements.

• Creative Assessment/Portfolio Review: A dedicated session to walk through the candidate's portfolio, discussing specific projects, design decisions, and performance outcomes. Be prepared to explain your creative process, rationale, and the impact of your work.

• Skills-Based Interview: May include discussions on design best practices, tool proficiency (Figma, Adobe Suite, Klaviyo), and problem-solving scenarios related to retention marketing creative.

• Cross-Functional Interview: An opportunity to meet with key collaborators, such as the Retention and CRM Campaign Manager, to assess communication style and ability to work cross-functionally.

• Final Interview: Likely with the Creative Director or a senior leader, focusing on cultural fit, strategic thinking, and overall alignment with Comfrt's mission and values.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest projects that directly align with retention marketing, email, SMS, and conversion-focused design.

• Highlight Performance: For each project, clearly articulate the objective, your role, the design solution, and most importantly, the measurable results or impact. Use data points where possible.

• Demonstrate Process: Explain your thought process, from understanding the brief to iterating on designs based on feedback or data.

• Showcase Tool Proficiency: Ensure your portfolio demonstrates expertise in Figma and Adobe Creative Suite. If possible, include examples of work within an ESP like Klaviyo.

• Tailor to Comfrt: If possible, include a concept piece or adapt a past project to show how you would approach Comfrt's brand and retention challenges.

Challenge Preparation:

• Be ready for a potential design challenge, which might involve creating email or SMS mockups based on a provided brief, or critiquing existing creative and suggesting improvements.

• Practice articulating your design rationale clearly and concisely, focusing on how your choices support retention goals and drive business metrics.

• Prepare to discuss your understanding of email rendering, mobile optimization, and accessibility in design.

📝 Enhancement Note: The interview process heavily emphasizes the portfolio as evidence of practical skills and results. Candidates must be prepared to not only present their work but also to dissect their process and demonstrate a data-driven, performance-oriented mindset.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Expect to use its capabilities for creating modular components and design systems.

• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and potentially After Effects (for motion graphics/GIFs) is required for image editing, asset creation, and graphic design.

Analytics & Reporting:

• Klaviyo (or comparable ESP): Crucial for building, deploying, and analyzing email campaigns. Experience with its template editor and design system capabilities is key.

• A/B Testing Platforms: Familiarity with tools or methodologies for conducting and analyzing A/B tests on visual elements within email, SMS, or push notifications.

• Web Analytics Tools (e.g., Google Analytics): While not the primary focus, understanding how to interpret basic website or campaign performance data will be beneficial.

CRM & Automation:

• CRM Platforms: General understanding of how CRM data informs retention marketing strategies.

• SMS/Push Notification Platforms: Experience or familiarity with platforms used for sending SMS and push notifications.

📝 Enhancement Note: The specific mention of Figma, Adobe Creative Suite, and Klaviyo as required tools is critical. Candidates should highlight their proficiency and any experience building design systems or templates within these platforms.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and driving business impact through creative execution. Design is seen as a tool for conversion and engagement.

• Data-Informed: A commitment to using data, A/B testing, and performance analytics as inputs for creative decision-making, rather than relying solely on aesthetic intuition.

• Agile & Efficient: The ability to work at a fast pace, manage multiple projects, and iterate quickly to meet evolving marketing needs.

• Collaborative & Low-Ego: A culture that values teamwork, open feedback, and constructive dialogue across departments.

• Detail-Oriented: A commitment to pixel-perfect execution, consistent branding, and organized file management.

Collaboration Style:

• Cross-Functional Integration: Expected to work closely with marketing campaign managers, retention specialists, and potentially data analysts to ensure creative aligns with strategy and performance goals.

• Feedback Exchange: A culture that encourages giving and receiving constructive feedback on design work, fostering continuous improvement.

• Knowledge Sharing: A desire to share insights, best practices, and learnings, particularly regarding what visual elements drive performance.

📝 Enhancement Note: The "How You Work" section provides direct insight into the company's cultural values. Candidates should reflect these values in their application and interview responses, emphasizing their understanding of design as a performance driver and their collaborative, data-informed approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Performance and Brand Aesthetics: Constantly striving to create visually appealing designs that also meet rigorous performance metrics and conversion goals.

• Rapid Iteration and Tight Timelines: The fast-paced nature of DTC marketing requires the ability to produce high-quality creative quickly and efficiently across multiple channels.

• Data Interpretation for Design: Translating complex performance data into actionable visual design improvements requires analytical thinking alongside creative skills.

• Maintaining Consistency in a Remote Environment: Ensuring brand consistency and cohesive visual output across all retention touchpoints while working remotely.

Learning & Development Opportunities:

• Advanced Retention Marketing: Deepen understanding of lifecycle marketing, customer segmentation, and the role of creative in driving loyalty.

• Design System Mastery: Gain expertise in building and scaling robust design systems within platforms like Klaviyo, contributing to long-term operational efficiency.

• Performance Analytics: Enhance skills in analyzing marketing campaign data and A/B test results to inform future design strategies.

• Cross-Functional Exposure: Develop a broader understanding of marketing operations, CRM strategy, and e-commerce business models.

📝 Enhancement Note: The challenges presented are typical for a performance-focused creative role in a growing e-commerce company. The growth opportunities are geared towards developing specialized skills in areas critical to marketing operations and retention strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an email campaign that significantly improved conversion rates. What were the key visual elements you focused on, and how did you measure success?" (Focus on performance metrics, data-driven decisions, and specific design elements.)

• "How would you approach building a modular email design system in Klaviyo? What are the key components, and how would you ensure scalability and brand consistency?" (Demonstrate understanding of operational efficiency, systems thinking, and platform capabilities.)

Company & Culture Questions:

• "Comfrt focuses on mental wellness and inclusivity. How would you ensure these values are reflected in your retention creative design?" (Connect your design approach to the company's mission and values.)

• "Describe your experience working in a remote team environment. How do you ensure effective collaboration and communication with stakeholders?" (Highlight your remote work best practices and collaboration skills.)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a clear story: the problem, your solution, and the quantifiable outcome. Emphasize your role and the impact of your design decisions.

• Data-Centricity: Highlight any metrics, A/B test results, or performance improvements associated with your work. Even if exact numbers aren't available, discuss the intended impact and how you'd measure it.

• Process Clarity: Walk through your design process, from brief interpretation to final execution, and explain how you incorporated feedback or data.

• Tool Showcase: Point out specific design elements or techniques that demonstrate your proficiency in Figma, Adobe Suite, and ideally, your experience within an ESP like Klaviyo.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, operational understanding of marketing channels, and a data-driven, performance-oriented mindset. Candidates need to articulate their process and the impact of their work clearly.

📌 Application Steps

To apply for this Retention Creative Designer position:

• Submit your application through the provided link on the Comfrt careers page.

• Portfolio Customization: Ensure your submitted portfolio prominently features your strongest work in DTC email, SMS, and CRM creative. Tailor your presentation to highlight projects that demonstrate conversion optimization and performance impact.

• Resume Optimization: Update your resume to clearly articulate your 3+ years of relevant graphic design experience, emphasizing skills in Figma, Adobe Creative Suite, Klaviyo, and A/B testing. Quantify achievements where possible.

• Interview Preparation: Practice walking through your portfolio, focusing on your design process, strategic rationale, and the measurable results of your work. Prepare to discuss your approach to performance-driven design and remote collaboration.

• Company Research: Familiarize yourself with Comfrt's brand, mission, and customer base. Understand their product offerings and how retention marketing likely plays a role in their growth strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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