Require a Graphic Designer in Nairobi, Kenya

📍 Job Overview

Job Title: Graphic Designer

Company: TestHiring

Location: Nairobi, Kenya

Job Type: Full-time

Category: Creative & Design Operations

Date Posted: 2026-09-24

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design visually compelling marketing collateral, including posters, adverts, banners, flyers, and social media graphics, to support Go-To-Market (GTM) initiatives.

• Translate creative concepts into aesthetically pleasing and impactful visual designs that align with brand guidelines and campaign objectives.

• Maintain a keen understanding of modern design trends, typography, color theory, and layout composition to ensure contemporary and effective visual output.

• Collaborate with marketing and GTM teams to conceptualize and execute design solutions that enhance brand visibility and drive engagement.

• Ensure the timely delivery of high-quality design assets, demonstrating strong organizational skills and the ability to manage multiple projects simultaneously within set deadlines.

📝 Enhancement Note: While the original listing is for a Graphic Designer, this enhancement frames the role within a Revenue Operations or GTM context by emphasizing the creation of marketing collateral that supports sales and marketing efforts. The focus is on how design contributes to business objectives, a key consideration for operations professionals.

📈 Primary Responsibilities

• Conceptualize and create professional-grade graphic assets for various marketing channels, including print (posters, flyers, banners) and digital (social media graphics, online advertisements).

• Interpret project briefs and translate them into creative design solutions that effectively communicate key messages and brand identity.

• Ensure all designs adhere to brand guidelines, maintaining consistency in typography, color palette, and visual style across all collateral.

• Manage the design process from initial concept through to final delivery, including revisions and approvals, ensuring client satisfaction.

• Stay updated on industry design trends, software advancements, and competitor creative strategies to continuously improve design quality and innovation.

📝 Enhancement Note: These responsibilities are refined to highlight the strategic contribution of design to marketing and GTM efforts, focusing on impact and alignment with business goals, rather than just task execution.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically preferred for mid-level design roles.

Experience: 2-5 years of demonstrated experience in graphic design, with a strong portfolio showcasing professional marketing collateral.

Required Skills:

• Demonstrated expertise in CorelDRAW software for professional design applications.

• Advanced proficiency in Adobe Illustrator for vector graphics creation and manipulation.

• Strong command of Adobe Photoshop for image editing, retouching, and digital asset creation.

• Proven ability to design effective posters, advertisements, banners, flyers, and social media graphics.

• Solid understanding of modern design trends, aesthetics, and digital design technologies.

• Exceptional ability to conceptualize and execute creative, visually appealing design solutions.

• Excellent command of typography, color theory, and layout composition principles.

• Strong attention to detail, ensuring accuracy and polish in all design outputs.

• Capacity to work independently, manage time effectively, and deliver quality work within strict deadlines. Preferred Skills:

• Experience with other design software such as Affinity Designer or Sketch.

• Familiarity with UX/UI design principles for digital assets.

• Basic understanding of content management systems (CMS) or web design principles.

• Experience working in a fast-paced, deadline-driven environment, common in GTM operations.

• Knowledge of pre-press requirements for print collateral.

📝 Enhancement Note: The required skills are expanded to include specific software proficiencies and foundational design principles. Preferred skills are added to identify candidates who can bring additional value in areas relevant to digital GTM strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-7 diverse projects demonstrating proficiency in CorelDRAW, Adobe Illustrator, and Adobe Photoshop.

• Include examples of professional posters, adverts, banners, flyers, and social media graphics that highlight creative concept development and execution.

• Present case studies or detailed descriptions for at least 2-3 projects, outlining the design brief, your creative process, challenges faced, and the final outcome.

• Demonstrate strong typography, color usage, and layout composition skills through the submitted work.

• Ensure the portfolio reflects an ability to work independently and deliver high-quality results within deadlines. Process Documentation:

• While direct process documentation may not be required for this role, the ability to articulate one's design process and workflow for creating assets is crucial.

• Candidates should be prepared to discuss how they approach a design brief, conduct research (e.g., on design trends, competitor analysis), develop concepts, iterate based on feedback, and finalize designs.

• Understanding of file management best practices for design assets is expected.

📝 Enhancement Note: This section is tailored to emphasize the importance of a strong portfolio for a design role, framing it as a demonstration of process, technical skill, and ability to meet business needs. It also introduces the concept of articulating a design workflow, which aligns with operations' focus on process.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Graphic Designer with 2-5 years of experience in Nairobi, Kenya, the estimated annual salary range is KES 960,000 - KES 1,560,000 (approximately KES 80,000 - KES 130,000 per month). This estimate considers the cost of living in Nairobi, the demand for skilled designers, and the specific software proficiencies required.

Benefits:

• Full-time employment status with standard Kenyan labor law protections.

• Potential for health insurance coverage, depending on company policy.

• Opportunities for professional development and skill enhancement in design software and trends.

• Exposure to a dynamic work environment and the chance to contribute to various marketing campaigns.

• Paid time off, including annual leave and public holidays, as per Kenyan regulations.

Working Hours: Standard full-time working hours are typically 40 hours per week, Monday to Friday. Flexibility may be offered based on project demands and team needs, but the role is primarily on-site.

📝 Enhancement Note: A specific salary range has been estimated for Nairobi, Kenya, based on common job market data for this role and location. Benefits are listed in a general format, as specific details were not provided in the input. The working hours are clarified as on-site.

🎯 Team & Company Context

🏢 Company Culture

Industry: TestHiring operates within the recruitment and HR technology sector, aiming to streamline hiring processes. This industry context implies a need for clear, professional, and engaging visual communication to attract both clients and candidates.

Company Size: With a presence on Zoho Recruit, TestHiring likely utilizes HR tech platforms, suggesting a modern, potentially growing organization that values efficient operations and technology adoption. The exact size is not specified, but its utilization of such platforms indicates a structured approach to HR and recruitment.

Founded: The founding date is not specified, but the company's engagement with modern recruitment software suggests a focus on contemporary business practices and potentially a company that has evolved with technology.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or a dedicated Creative team, working closely with GTM strategists, content creators, and possibly HR personnel.

• Reporting structure is likely to be to a Marketing Manager, Creative Lead, or Head of Department, depending on the company's size and departmental organization.

• Cross-functional collaboration will be essential, involving close work with sales enablement, marketing campaign managers, and product marketing to ensure design aligns with overall business objectives and brand messaging. Methodology:

• Design creation will likely follow a structured process, involving brief interpretation, concept development, feedback incorporation, and final asset delivery.

• Emphasis will be placed on data-informed design where possible, such as analyzing the performance of previous visual campaigns to inform new creative directions.

• Workflow optimization may involve the use of project management tools and efficient file handling to ensure timely project completion.

Company Website: www.TestHiring.com

📝 Enhancement Note: This section infers the company's operating environment and culture based on its industry (recruitment tech) and the platform it uses (Zoho Recruit). It frames the designer's role within this context, highlighting potential team structures and collaborative needs relevant to GTM and operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, typically requiring 2-5 years of experience. It involves executing design tasks with a degree of autonomy and contributing creatively to marketing initiatives. The role focuses on producing high-quality visual assets that support broader business and GTM strategies.

Reporting Structure: The Graphic Designer is expected to report to a Marketing Manager, Creative Director, or a similar leadership role within the marketing or GTM function. This structure allows for guidance, feedback, and alignment with departmental goals.

Operations Impact: The Graphic Designer's impact on operations is primarily through enhancing the effectiveness of marketing and sales collateral. Well-designed materials can improve brand perception, increase engagement rates for campaigns, support sales enablement efforts by providing compelling visuals, and ultimately contribute to lead generation and conversion rates.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as motion graphics, branding, or digital advertising design.

• Leadership Potential: With proven performance and experience, potential to move into a Senior Graphic Designer role, leading design projects or mentoring junior designers.

• Cross-Functional Exposure: Gain experience in understanding GTM strategies, marketing operations, and sales enablement, potentially leading to roles in marketing coordination or brand management.

• Industry Knowledge: Develop a strong understanding of the recruitment technology landscape and its visual communication needs.

📝 Enhancement Note: This analysis frames the Graphic Designer role within a broader operational context, emphasizing its impact on GTM and sales enablement. Growth opportunities are presented in terms of skill development, leadership, and potential career transitions within a business operations framework.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a traditional office-based work environment. This suggests a collaborative setting where designers can interact directly with marketing teams and other colleagues.

Office Location(s): Nairobi, Kenya. Specific details about the office building or amenities are not provided, but being in Nairobi suggests access to a vibrant business district and potential for professional networking.

Workspace Context:

• The workspace is expected to be equipped with standard office amenities and a dedicated area for design work.

• Access to necessary hardware (computers, monitors) and software licenses for CorelDRAW, Adobe Illustrator, and Adobe Photoshop is assumed.

• Opportunities for direct collaboration with marketing managers, content creators, and potentially sales teams to discuss project requirements and receive feedback.

• A professional office environment conducive to focused work and creative thinking.

Work Schedule: The primary work schedule will be the standard 40 hours per week, typically Monday to Friday. While on-site, there might be occasional needs for flexibility to meet critical project deadlines, especially for campaign launches.

📝 Enhancement Note: The on-site nature of the role is emphasized, and the description provides context about what a typical office environment for a designer might entail, including collaboration and resource availability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of submitted resumes and portfolios to assess technical skills, experience, and alignment with job requirements.

• Portfolio Review & Technical Interview: A deeper dive into the candidate's portfolio, discussing specific projects, design choices, and problem-solving approaches. This stage will likely include technical questions about CorelDRAW, Adobe Illustrator, and Photoshop.

• Skills Assessment/Design Challenge: A practical exercise to evaluate design skills under timed conditions, potentially involving creating a specific marketing asset based on a brief.

• Team/Hiring Manager Interview: Discussion about cultural fit, work style, ability to collaborate, and understanding of GTM objectives. Questions may probe how the candidate handles feedback and deadlines.

• Final Interview (if applicable): May involve senior leadership to confirm suitability for the role and company culture.

Portfolio Review Tips:

• Curate Wisely: Select your strongest, most relevant work. Prioritize projects that showcase poster design, adverts, banners, flyers, and social media graphics.

• Showcase Process: For 2-3 key projects, include a brief overview of the design brief, your creative process, how you incorporated feedback, and the final outcome. This demonstrates your problem-solving abilities.

• Highlight Technical Proficiency: Ensure your portfolio examples clearly demonstrate your command of CorelDRAW, Adobe Illustrator, and Adobe Photoshop.

• Quantify Impact (if possible): If any designs led to measurable results (e.g., increased engagement, successful campaign), mention this.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. A PDF format or a dedicated online portfolio is recommended.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the design challenge prompt. Identify key requirements, target audience, and desired outcomes.

• Time Management: Allocate your time effectively across concept development, design execution, and refinement.

• Brand Alignment: If a brand context is provided, ensure your design adheres to any specified brand guidelines.

• Articulate Your Choices: Be prepared to explain your design decisions, including your choice of colors, typography, and layout, and how they support the brief's objectives.

📝 Enhancement Note: This section provides a detailed breakdown of a typical interview process for a design role, with specific advice on portfolio presentation and preparation for design challenges, framed within the context of demonstrating operational effectiveness.

🛠 Tools & Technology Stack

Primary Tools:

• CorelDRAW: Essential for professional graphic design, particularly for vector-based illustrations and layouts. Proficiency expected for creating a wide range of collateral.

• Adobe Illustrator: A critical tool for vector graphics, logo design, illustrations, and complex layouts. Advanced skills are a must.

• Adobe Photoshop: Indispensable for image editing, manipulation, digital painting, and creating raster-based graphics for web and print.

Analytics & Reporting:

• While not a primary tool for the designer, an understanding of how design assets perform on digital platforms (e.g., social media engagement metrics, website click-through rates on ads) is beneficial. Familiarity with analytics dashboards (e.g., Google Analytics, social media platform insights) can inform design choices. CRM & Automation:

• Not directly applicable to the core design tasks, but an awareness of how design assets are integrated into marketing automation platforms or CRM-driven campaigns could be advantageous.

📝 Enhancement Note: The core design software is listed prominently. The inclusion of analytics and CRM is framed as a beneficial understanding for a designer supporting GTM operations, rather than a direct requirement.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce original, impactful designs that stand out and effectively communicate messages.

• Attention to Detail: A commitment to producing polished, error-free work, with a strong focus on typography, color, and layout precision.

• Collaboration: Willingness to work closely with marketing and GTM teams, actively participate in feedback sessions, and integrate input into designs.

• Efficiency & Timeliness: A dedication to meeting deadlines and managing workload effectively to ensure timely delivery of all design assets.

• Brand Stewardship: A commitment to upholding and enhancing the company's brand identity through consistent and high-quality visual execution.

Collaboration Style:

• Interactive & Responsive: Engages actively with team members to understand project requirements and provide design solutions.

• Feedback Integration: Open to constructive criticism and skilled at iterating on designs based on feedback from stakeholders.

• Proactive Communication: Keeps team members informed about project progress, potential challenges, and timelines.

• Team-Oriented: Contributes to a positive team environment by sharing ideas and supporting collective GTM goals.

📝 Enhancement Note: The team culture and values are inferred based on the nature of a design role within a business context, emphasizing collaboration, creativity, and efficiency, which are critical for GTM operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Developing innovative designs while adhering strictly to established brand guidelines and marketing objectives.

• Managing Multiple Project Demands: Effectively prioritizing and executing numerous design tasks simultaneously for various campaigns and stakeholders.

• Adapting to Evolving Design Trends: Continuously learning and applying new design techniques and technologies to keep collateral fresh and relevant.

• Translating Abstract Concepts: Converting complex business messages or abstract ideas into clear, visually compelling graphics.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to master new features or specialized modules within CorelDRAW, Adobe Illustrator, and Photoshop.

• Industry Trend Workshops: Participation in webinars or workshops focusing on the latest graphic design trends, digital marketing visuals, and branding strategies.

• Cross-Functional Learning: Gaining insights into marketing strategy, sales enablement, and GTM campaign planning to better align design output with business goals.

• Portfolio Enhancement: Opportunities to work on high-impact projects that can significantly bolster a professional design portfolio.

📝 Enhancement Note: Challenges are identified based on common issues faced by graphic designers, particularly in a business context. Growth opportunities are framed to align with professional development and career progression within a GTM or marketing operations framework.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media graphic for a new product launch. What factors do you consider?" (Focus on your workflow, audience consideration, and brand alignment).

• "How do you approach a design brief when the requirements are vague or challenging to interpret?" (Demonstrate your ability to seek clarification and problem-solve).

• "Walk us through a challenging design project from your portfolio. What was the challenge, how did you overcome it, and what was the outcome?" (Highlight your problem-solving skills and ability to deliver results). Company & Culture Questions:

• "What do you know about TestHiring and the recruitment technology industry?" (Show your research and interest).

• "How do you handle constructive criticism or feedback on your designs?" (Emphasize your openness to collaboration and iteration).

• "How do you stay updated on current design trends and technologies?" (Demonstrate your commitment to continuous learning). Portfolio Presentation Strategy:

• Storytelling: For each project you present, tell a story. Explain the "why" behind your design choices, not just the "what."

• Focus on Impact: Highlight how your designs contributed to the project's goals (e.g., increased engagement, clear communication of a message).

• Technical Details: Be ready to discuss the software and techniques you used for specific elements.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most relevant examples for this role.

📝 Enhancement Note: These interview questions are crafted to assess not only technical design skills but also a candidate's strategic thinking, problem-solving abilities, and fit within a business operations environment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the TestHiring careers page.

• Portfolio Customization: Ensure your portfolio prominently features examples of posters, adverts, banners, flyers, and social media graphics, demonstrating your proficiency with CorelDRAW, Adobe Illustrator, and Adobe Photoshop. Tailor your presentation to highlight projects most relevant to marketing and GTM collateral.

• Resume Optimization: Clearly articulate your 2-5 years of experience, emphasizing achievements and responsibilities related to designing marketing materials. Use keywords such as "CorelDRAW," "Adobe Illustrator," "Adobe Photoshop," "graphic design," "marketing collateral," "social media graphics," and "deadline management."

• Interview Preparation: Practice discussing your design process, how you handle feedback, and specific projects from your portfolio. Prepare to articulate your understanding of design's role in supporting business objectives.

• Company Research: Familiarize yourself with TestHiring's services, mission, and target audience. Understand their current branding and visual style to demonstrate your alignment and interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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