[Publishing Platform Div.] UI&UX Designer (3년 이상 / 계약직)

📍 Job Overview

Job Title: UI&UX Designer (Publishing Platform)

Company: KRAFTON

Location: Seoul, South Korea

Job Type: Contract

Category: UI/UX Design, Product Design

Date Posted: 2026-09-21

Experience Level: Mid-Level (3+ years)

Remote Status: On-site

🚀 Role Summary

• Design and expand the consistent user experience and brand identity for the KRAFTON publishing platform.

• Establish design strategies that encompass brand consistency and user experience across diverse channels, services, and markets.

• Develop and manage a robust design system and its components to ensure a unified brand experience.

• Leverage user behavior data and research findings to inform design direction and optimize user experience.

• Collaborate closely with global internal teams (planning, development, marketing) to deliver optimal user experiences tailored to diverse cultural contexts.

📝 Enhancement Note: This role focuses on creating a cohesive and impactful user experience for KRAFTON's publishing platform, emphasizing brand consistency and data-driven design. The "Publishing Platform" aspect suggests a need for understanding how users discover, acquire, and engage with games and related content, requiring a strategic approach to user journeys and brand perception. The contract nature (1 year 3 months, maternity leave cover) implies a need for rapid integration and immediate contribution.

📈 Primary Responsibilities

• UI/UX Strategy and Design: Plan and design UI/UX, including user flows and interaction design, for the entire publishing platform.

• Design System Management: Build and maintain a design system and its components to ensure a consistent brand experience.

• Data-Driven Optimization: Utilize user behavior data and research results to establish design direction and optimize the user experience.

• Global Collaboration: Engage in close communication with domestic and international departments (planning, development, marketing, etc.) to design UX/UI considering diverse cultural user environments and collaborate on projects.

• Brand Identity Enhancement: Create marketing designs and adhere to brand guidelines to elevate brand awareness and perception.

• User-Centric Design: Focus on delivering the best possible experience for users, ensuring the platform effectively communicates the brand's value.

📝 Enhancement Note: The responsibilities clearly outline a need for both strategic thinking (design strategy, data-driven optimization) and tactical execution (UI/UX planning, interaction design, design system management). The emphasis on global collaboration and diverse cultural user environments highlights the international scope of KRAFTON's publishing efforts.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, HCI, Computer Science, or a related field is typically expected for mid-level design roles.

Experience: Minimum of 3 years of UI/UX design experience, with a proven track record of building and operating design systems.

Required Skills:

• UI/UX Design: Minimum 3 years of professional experience in UI/UX design.

• Design Systems: Direct experience in building and operating design systems.

• Tool Proficiency: Expert-level proficiency in Figma; ability to use Adobe CC tools as needed.

• Platform Design: Experience in designing user-centric, responsive UIs for web and mobile platforms.

• User Flow & Interaction Design: Strong ability to design effective user flows and interactions.

• Cross-functional Collaboration: Proven experience working with planning, development, and marketing teams.

• Communication Skills: Logical and flexible communication abilities.

• Ownership & Initiative: Demonstrated responsibility and ownership, with experience leading complex UX challenges.

• Global Readiness: No disqualifications for overseas business trips.

Preferred Skills:

• Experience designing services or platforms specifically for end-users.

• Experience in planning and designing brand experiences.

📝 Enhancement Note: The requirements strongly emphasize practical, hands-on experience, particularly with design systems and Figma. The "ownership" requirement suggests a need for candidates who are proactive and can drive projects to completion with minimal supervision, which is crucial for a contract role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing UI/UX design projects is mandatory.

• Demonstrate experience in designing for web and mobile platforms, highlighting responsive design capabilities.

• Include case studies that detail the design process, from problem definition to final solution, emphasizing user-centric methodologies.

• Showcase your contributions to or experience with design systems, including examples of components and guidelines.

• Highlight projects where user data and research informed design decisions and led to measurable improvements.

• Projects involving platform services or brand experience design are highly valued. Process Documentation:

• Detail your approach to user research and how findings translate into design strategies.

• Illustrate your workflow for creating user flows, wireframes, and high-fidelity mockups.

• Explain your methodology for designing and maintaining design systems and their implementation.

• Provide examples of how you collaborate with development and marketing teams throughout the design lifecycle.

• Show how you iterate on designs based on feedback and performance data.

📝 Enhancement Note: A strong portfolio is critical for this role, especially demonstrating design system experience. The emphasis on data-driven design and global collaboration means case studies should ideally reflect these aspects. Given the contract nature, the portfolio should quickly convey the candidate's capabilities and impact.

💵 Compensation & Benefits

Salary Range: As this is a contract position for a maternity leave cover (1 year 3 months), salary is likely competitive and commensurate with experience. Based on industry standards for a UI/UX Designer with 3+ years of experience in Seoul, South Korea, the estimated monthly salary range would be between ₩4,000,000 and ₩6,500,000. This estimate considers the cost of living in Seoul and the specialized skills required, including design system experience.

Benefits:

• Access to KRAFTON's comprehensive "Life & Welfare Benefits" package, which may include:

  • Health and wellness programs.

  • Employee assistance programs.

  • Potential for performance bonuses.

  • Access to company facilities and resources.

  • Paid time off (accrual may differ for contract roles). Working Hours: Standard full-time hours, likely around 40 hours per week, with potential for some flexibility depending on project needs and team agreements. The role is on-site in Seoul.

📝 Enhancement Note: Salary estimation is based on general market data for Seoul for similar roles. Specific compensation will be determined during the hiring process. The contract duration and maternity leave cover are important factors to note.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gaming, Entertainment, Technology. KRAFTON is a leading global video game company known for titles like PUBG: BATTLEGROUNDS. Their focus on publishing platforms indicates a strategic expansion beyond game development into broader player engagement and ecosystem management.

Company Size: Large enterprise (as indicated by KRAFTON's established presence and diverse portfolio). This suggests a structured environment with established processes and opportunities for large-scale impact.

Founded: KRAFTON was founded in 2007. This history implies a company with significant experience, a developed corporate culture, and a proven ability to innovate and adapt within the dynamic gaming industry.

Team Structure:

• The role is within the Publishing Platform division.

• The UI&UX Designer will likely be part of a product or design team focused on the platform's user interface and experience.

• This team will collaborate closely with product managers, engineers, marketers, and potentially other designers specializing in different areas.

• The reporting structure would likely involve a Design Lead or Head of Product, with direct interaction with cross-functional project teams. Methodology:

• Data-Driven Design: Emphasis on using user behavior data and research to inform design decisions and optimize user experience.

• Agile/Iterative Development: Common in tech and gaming, suggesting a workflow involving continuous feedback loops and iterative improvements.

• Design System Centricity: A core requirement, indicating a commitment to maintaining consistency and efficiency through standardized design components.

• Global Collaboration: Processes designed to facilitate effective communication and design across different regions and cultures.

Company Website: https://krafton.com/

📝 Enhancement Note: KRAFTON's culture is characterized by a "BE BOLD, LEARN AND WIN!" motto, suggesting a proactive, growth-oriented, and competitive environment. The emphasis on "pioneering the path to players' dreams" indicates a strong player-centric vision.

📈 Career & Growth Analysis

Operations Career Level: Mid-level UI/UX Designer. This role is for an experienced individual contributor who can independently manage design tasks and contribute to strategic design initiatives, particularly within the specific domain of a publishing platform.

Reporting Structure: The UI&UX Designer will report to a Design Lead or Product Manager within the Publishing Platform division. They will work collaboratively with cross-functional teams including engineering, product management, and marketing.

Operations Impact: The UI/UX Designer's work will directly influence how users interact with KRAFTON's publishing platform, impacting user acquisition, retention, engagement, and overall brand perception. Effective UX/UI design is crucial for building a successful platform ecosystem that supports KRAFTON's diverse game portfolio.

Growth Opportunities:

• Skill Specialization: Deepen expertise in platform design, design systems, and data-driven UX optimization.

• Project Leadership: Lead design initiatives for specific platform features or improvements, demonstrating project ownership.

• Cross-functional Exposure: Gain experience working with various departments and understanding the broader business objectives of a major gaming publisher.

• Potential for Contract Extension/Full-Time Conversion: While currently a contract role covering maternity leave, successful performance could lead to future opportunities within KRAFTON, depending on business needs and the candidate's career aspirations.

📝 Enhancement Note: While the role is a fixed-term contract, it offers significant opportunities to contribute to a high-profile platform and gain valuable experience in the gaming industry. Demonstrating strong performance and adaptability can be a stepping stone for future roles within KRAFTON or the broader gaming sector.

🌐 Work Environment

Office Type: On-site. The job description specifies "역삼 센터필드" (Yeoksam Center Field) as the work location, a modern business district in Seoul.

Office Location(s): Yeoksam Center Field, Seoul, South Korea. This implies a professional, modern office setting conducive to collaboration.

Workspace Context:

• Collaborative Environment: The office setting likely supports frequent interaction with team members and cross-functional colleagues.

• Tools and Technology: Access to necessary design tools (Figma, Adobe CC) and company IT infrastructure.

• Team Interaction: Opportunities for daily stand-ups, design reviews, and brainstorming sessions with the publishing platform team.

• Global Integration: Potential for remote collaboration with international teams, requiring proficiency in virtual communication tools.

Work Schedule: Standard office hours, likely Monday to Friday, with an emphasis on meeting project deadlines. The contract role may require flexibility to adapt to project timelines.

📝 Enhancement Note: Working on-site in a major business district like Yeoksam Center Field suggests a professional and connected work environment. The emphasis on global collaboration means candidates should be comfortable working with colleagues across different time zones and cultures.

📄 Application & Portfolio Review Process

Interview Process:

• Document Review: Initial screening of applications, resumes, and portfolios.

• Pre-Interview (Phone Interview): A preliminary conversation to assess basic qualifications, experience, and cultural fit.

• Assignment (과제 전형): A practical design challenge to evaluate problem-solving skills, design approach, and proficiency with tools. This is a critical stage for assessing design capabilities.

• Personality Assessment (인성검사): Evaluation of behavioral traits and alignment with KRAFTON's values.

• Technical Fit Interview (직무면접): In-depth discussion about design experience, technical skills, and approach to specific UI/UX challenges relevant to the publishing platform. Portfolio review will be a key component here.

• Comprehensive Interviews (2-3 rounds): Further interviews, likely involving leadership, to assess overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Showcase Design System Experience: Dedicate a significant portion of your portfolio to your work on design systems. Detail your role in their creation, maintenance, and implementation.

• Highlight Data-Driven Decisions: For each project, explain how you used data (user research, analytics) to inform your design choices and the resulting impact.

• Focus on User Flows and Responsiveness: Clearly illustrate your process for mapping user journeys and designing for diverse screen sizes and devices.

• Tell a Story: For each case study, outline the problem, your process, your specific contributions, the challenges faced, and the measurable outcomes. Quantify results whenever possible.

• Tailor to KRAFTON: Review KRAFTON's games and platform (if publicly accessible) to understand their aesthetic and user base. Align your portfolio presentation with their brand and product strategy.

• Figma Proficiency: Ensure your portfolio examples clearly demonstrate your mastery of Figma.

Challenge Preparation:

• Prepare to discuss your design process thoroughly, from initial concept to final implementation.

• Be ready to articulate the rationale behind your design decisions, especially concerning user experience and brand consistency.

• Practice presenting your portfolio concisely and engagingly, focusing on key projects and achievements.

• Anticipate questions about handling feedback, managing scope, and collaborating with technical teams.

📝 Enhancement Note: The assignment (과제 전형) is a crucial step. Candidates should prepare a relevant case study or be ready to tackle a design challenge that mirrors the responsibilities of the role, focusing on platform design and/or design systems.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaboration. Expect deep proficiency to be tested.

• Adobe Creative Suite (CC): Photoshop, Illustrator, After Effects (as needed) for asset creation, image editing, and motion graphics.

Analytics & Reporting:

• Familiarity with web analytics tools (e.g., Google Analytics, Amplitude, Mixpanel) is beneficial for understanding user behavior data.

• Experience with A/B testing platforms to validate design changes. CRM & Automation:

• While not directly a CRM role, an understanding of how design integrates with customer journeys and platform operations is advantageous.

• Experience with project management and collaboration tools (e.g., Jira, Confluence, Slack) is standard. Design Systems:

• Experience with tools and methodologies for creating and managing design systems (e.g., Storybook, Zeroheight, or custom solutions).

📝 Enhancement Note: Figma is explicitly mentioned as a primary tool. Candidates should ensure their portfolio and interview responses highlight extensive experience with this platform. Understanding how design systems integrate with development workflows is also key.

👥 Team Culture & Values

Operations Values:

• Boldness & Pioneering Spirit: KRAFTON encourages taking bold steps and venturing into uncharted territory ("We pioneer the path").

• Learning & Growth: Continuous learning and development are core to the company's ethos ("LEARN AND WIN!").

• Player-Centricity: A strong focus on realizing players' dreams and creating unforgettable worlds for fans.

• Collaboration & Teamwork: Emphasis on working together across diverse teams and cultures to achieve common goals.

• Excellence & Innovation: Striving for high quality and pushing boundaries through imagination and technology.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with planning, development, and marketing teams, necessitating clear communication and a shared understanding of objectives.

• Data-Informed Discussions: Design decisions are expected to be backed by data and user research, fostering objective and productive discussions.

• Global Teamwork: Working effectively with international colleagues, respecting cultural differences, and adapting communication styles.

• Feedback Culture: An environment where constructive feedback is shared and utilized for continuous improvement of designs and processes.

📝 Enhancement Note: The company values align with a proactive, innovative, and collaborative individual. Candidates should demonstrate how their approach to design and teamwork embodies these principles, particularly in a global context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Consistency with Local Needs: Designing for a diverse global user base requires understanding and catering to different cultural nuances while maintaining a unified brand experience.

• Design System Evolution: Keeping a design system up-to-date and ensuring its adoption across various teams and projects can be challenging.

• Data Interpretation: Effectively translating complex user data and research findings into actionable design improvements.

• Cross-functional Alignment: Ensuring buy-in and effective collaboration with engineering, marketing, and product teams, who may have different priorities.

• Contract Role Dynamics: Adapting quickly to a new team and project, delivering impact within a fixed timeframe, and navigating the transition from a contract to a potential full-time role (if applicable).

Learning & Development Opportunities:

• Platform Design Expertise: Gaining in-depth experience with the complexities of designing for a large-scale publishing platform.

• Design System Mastery: Enhancing skills in building, managing, and scaling design systems.

• Global UX Acumen: Developing a stronger understanding of international user behavior and design considerations.

• Data-Driven Design Practices: Refining the ability to leverage analytics and user research for impactful design solutions.

• Exposure to Gaming Industry: Immersing oneself in the fast-paced and innovative environment of a leading global game publisher.

📝 Enhancement Note: Candidates should be prepared to discuss how they approach these challenges and how they see the growth opportunities aligning with their career aspirations. Highlighting past experiences in overcoming similar hurdles will be beneficial.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for building or evolving a design system. What were the key challenges and how did you address them?" (Focus on ownership, process, and problem-solving.)

• "How do you approach designing for a global audience with diverse cultural backgrounds? Provide an example." (Highlight research, empathy, and adaptability.)

• "Walk us through a project where you used user data or research to significantly improve a user experience. What was the impact?" (Emphasize data-driven design and measurable results.)

• "How do you collaborate with developers to ensure your designs are implemented effectively, especially concerning responsive behavior and design system adherence?" (Focus on communication and technical understanding.) Company & Culture Questions:

• "What interests you about KRAFTON and our publishing platform specifically?" (Research KRAFTON's games, mission, and platform strategy.)

• "How do you embody KRAFTON's values of 'BE BOLD, LEARN AND WIN' in your design work?" (Connect your experiences to their core values.)

• "Describe a time you took ownership of a complex UX problem. What was your approach and outcome?" (Demonstrate initiative and responsibility.) Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your design philosophy and experience. Then, present 2-3 key case studies that best showcase your relevant skills (design systems, platform design, data-driven UX).

• Content per Case Study:

  • Problem: Clearly define the user or business problem you were solving.
  • Your Role: Specify your contributions and responsibilities.
  • Process: Detail your research, ideation, design, and testing methodologies.
  • Solutions: Showcase wireframes, user flows, mockups, and prototypes. Explain design decisions.
  • Outcomes: Present quantifiable results (e.g., improved conversion rates, reduced task completion time, increased user satisfaction).

• Highlight Design Systems: If possible, dedicate a specific section or slide to your design system work, showing components, guidelines, and impact.

• Conciseness: Be mindful of time. Focus on the most impactful aspects of your work and be prepared for deeper dives during Q&A.

📝 Enhancement Note: Candidates should be prepared to discuss their portfolio in detail, focusing on the "why" and "how" behind their design decisions, not just the "what." The assignment (과제 전형) is likely to be a practical test of these skills, so thorough preparation is essential.

📌 Application Steps

To apply for this UI&UX Designer position:

• Submit your application through the provided link, ensuring all requested fields are completed accurately.

• Portfolio Customization: Curate your portfolio to prominently feature your experience with design systems, responsive platform design, and Figma. Ensure case studies clearly articulate your process and measurable results, aligning with KRAFTON's publishing platform goals.

• Resume Optimization: Tailor your resume to highlight keywords such as "UI/UX Design," "Design Systems," "Figma," "Platform Design," "Responsive Design," and "Data-Driven UX." Quantify achievements and responsibilities where possible.

• Interview Preparation: Practice presenting your portfolio and articulating your design process. Prepare to discuss your approach to the company's values and how you handle cross-functional collaboration and complex UX challenges. Be ready for the practical assignment.

• Company Research: Thoroughly research KRAFTON, its games, its publishing platform strategy, and its company culture. Understand their mission and how your role contributes to achieving their objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.