Product Strategy & Operations Lead, Ad Performance

📍 Job Overview

Job Title: Product Strategy & Operations Lead, Ad Performance

Company: Roku

Location: Boston, Massachusetts, United States

Job Type: Full-Time

Category: Revenue Operations / Product Operations / Go-To-Market Strategy

Date Posted: 2026-06-12

Experience Level: Mid-Senior Level (4+ years)

Remote Status: Hybrid

🚀 Role Summary

• Drive product strategy and go-to-market (GTM) execution for Roku's performance advertising portfolio by leveraging market analysis and competitive intelligence.

• Operationalize scalable frameworks to unlock revenue growth in performance and growth advertising, ensuring tight alignment across product, sales, and legal teams.

• Act as a key strategic partner bridging product development with business enablement, identifying systemic roadblocks, workflow inefficiencies, and operational gaps.

• Develop and own the commercialization and triage work critical for Roku's performance advertising platform adoption by growth marketers.

• Analyze and optimize ad delivery, bidding, targeting, forecasting, and measurement systems to identify and propose scalable solutions for operational challenges.

📝 Enhancement Note: Given the title "Product Strategy & Operations Lead" and the emphasis on "performance advertising," this role sits at the critical intersection of product development, market strategy, and operational execution within the ad tech space. It requires a strong understanding of how products are brought to market, scaled, and supported, with a focus on driving measurable business outcomes through strategic planning and operational efficiency. The "Lead" designation suggests significant autonomy and ownership.

📈 Primary Responsibilities

• Develop and maintain a robust product strategy for Roku's performance advertising portfolio, ensuring alignment with market dynamics, buyer needs, and overarching business objectives.

• Conduct in-depth analysis of existing systems, workflows, and dependencies across ad delivery, bidding, targeting, forecasting, and measurement to pinpoint inefficiencies and propose scalable operational solutions.

• Collaborate closely with Product Management, Ad Sales, Operations, and Legal teams to proactively unblock revenue opportunities and ensure readiness to sell and support performance buying products.

• Establish and refine frameworks for scaling performance advertising solutions across Roku’s direct channels, including Home Screen and native surfaces, as well as in-stream video ads.

• Serve as the Directly Responsible Individual (DRI) for performance advertising GTM initiatives, ensuring cross-functional alignment, accountability, and the delivery of measurable outcomes.

• Own the operational readiness and successful launch execution for new performance buying products, equipping Ad Sales teams to effectively support advertisers from day one.

• Translate complex ad technology concepts into actionable strategies and sales enablement materials that resonate with growth marketers and sales teams.

• Utilize AI tools to enhance productivity in research, develop compelling presentations, and create comprehensive briefing documents for stakeholders.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic product thinking and hands-on operational execution, typical of a Product Operations or GTM Operations role within a fast-paced tech environment. The focus on "operational readiness," "launch execution," and "unblocking revenue opportunities" highlights the critical nature of this role in driving commercial success for new ad products.

🎓 Skills & Qualifications

Education: Bachelor's degree in Business, Marketing, Economics, or a related field is typically expected for roles of this nature, though equivalent practical experience may be considered.

Experience: 4+ years of experience in strategy and operations, growth marketing, performance marketing, or equivalent practical experience, with a strong preference for digital advertising or ad tech environments.

Required Skills:

• Proven ability to shape product strategy through comprehensive market analysis, including competitive intelligence gathering and assessment of buyer needs.

• Demonstrated experience in developing and scaling operational processes to achieve measurable business outcomes, particularly within a digital platform environment.

• Strong systems thinking capabilities, with a track record of identifying and resolving workflow inefficiencies and operational gaps.

• Exceptional communication, presentation, and influence skills, with the ability to engage effectively with diverse stakeholders across product, sales, legal, and engineering.

• Highly analytical with meticulous attention to detail, capable of dissecting complex data and translating insights into actionable recommendations.

• Proven track record of growth and progression in prior roles, demonstrating strong performance and increasing levels of responsibility.

• Proficient in utilizing AI tools to enhance productivity in research, developing presentations, briefing documents, and financial analysis. Preferred Skills:

• Deep understanding of performance advertising systems, including outcome-based buying models such as cost-per-action (CPA) bidding, conversion optimization, audience targeting, and measurement/attribution frameworks.

• Experience managing performance advertising budgets and understanding the decision-making processes for budget allocation and campaign optimization.

• Familiarity with ad tech ecosystems and the nuances of how growth marketers evaluate and adopt new buying products.

• Experience in roadmap planning, prioritization, and cross-functional alignment for product launches.

• Knowledge of ad delivery, bidding, targeting, forecasting, and measurement technologies.

📝 Enhancement Note: The requirements highlight a need for both strategic acumen and operational execution. The emphasis on AI productivity tools is a modern requirement reflecting the evolving landscape of operational roles. The preference for specific performance advertising system knowledge indicates a deep dive into the technical and commercial aspects of Roku's ad products.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase examples of strategic frameworks developed for market analysis or competitive intelligence in digital advertising.

• Present case studies demonstrating the scaling of operational processes or workflows, highlighting quantifiable improvements in efficiency or revenue.

• Include documentation or examples of system analysis, identifying bottlenecks and proposing solutions for ad tech platforms or digital products.

• Provide evidence of go-to-market (GTM) strategy development and execution, detailing cross-functional collaboration and launch readiness initiatives.

• Demonstrate experience in translating complex technical concepts (e.g., ad tech, bidding systems) into accessible strategies for sales or business teams. Process Documentation:

• Documented workflows for analyzing performance advertising systems, including ad delivery, bidding logic, targeting mechanisms, and measurement frameworks.

• Methodologies for assessing operational readiness for new product launches, including gap analysis and mitigation planning.

• Frameworks for cross-functional alignment and stakeholder management during product development and GTM phases.

• Examples of process optimization initiatives that led to measurable improvements in efficiency, scalability, or revenue generation.

📝 Enhancement Note: For a role focused on Product Strategy and Operations within Ad Performance, a portfolio should clearly illustrate the candidate's ability to bridge strategic thinking with operational execution. This includes demonstrating how they've analyzed complex systems, developed scalable processes, and contributed to the successful go-to-market of new products, particularly in the performance advertising domain. Quantifiable results are paramount.

💵 Compensation & Benefits

Salary Range: The estimated annual salary for this position in Boston, Massachusetts, is between $130,000 - $170,000.

Benefits:

• Comprehensive health insurance (medical, dental, vision).

• Equity awards.

• Life insurance.

• Disability benefits.

• Generous parental leave.

• Wellness benefits.

• Paid time off (PTO).

• Global access to mental health and financial wellness support and resources.

• Commuter benefits.

• Retirement options (401(k)/pension).

Working Hours: While not explicitly stated, a 40-hour work week is standard for full-time roles in this industry. The hybrid model allows for 3 days in the office (Monday-Thursday) and 2 flexible remote days (Fridays).

📝 Enhancement Note: The provided salary range is specific to Massachusetts and aligns with mid-to-senior level operations and strategy roles in a major tech hub. The benefits package is comprehensive, reflecting industry standards for a company like Roku. The hybrid work arrangement is clearly defined.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media & Streaming Technology. Roku is a leader in the connected TV space, transforming how consumers access content and how advertisers reach audiences.

Company Size: Roku is a large, publicly traded company with a significant global presence (implied by the mention of multiple countries and a substantial employee base). This size offers opportunities for impact and career growth, while also requiring strong process discipline and cross-functional collaboration.

Founded: Roku was founded in 2002. This long history indicates a mature company with established processes, a proven track record, and a deep understanding of the evolving media landscape.

Team Structure:

• The Ad Product Strategy & Operations (PS&O) team is a specialized function within Roku’s Ad Product organization, acting as a hybrid strategy and execution group.

• The team partners closely with Product Management, Ad Sales, Operations, and Legal, indicating a highly collaborative and cross-functional operational environment.

• This role likely reports into a Director or VP level within the Ad Product organization, with significant interaction with Product Managers and Sales leadership. Methodology:

• Data-driven decision-making is core, with a focus on market analysis, competitive intelligence, and measurable outcomes.

• Emphasis on developing and operationalizing scalable frameworks to drive revenue growth and ensure launch readiness.

• A pragmatic approach to innovation, focusing on execution and delivery to the customer.

• Strong emphasis on cross-functional collaboration to align roadmaps, unblock opportunities, and ensure go-to-market success.

Company Website: https://www.weareroku.com/

📝 Enhancement Note: Roku's culture is described as fast-paced, collaborative, and focused on problem-solving and execution. The PS&O team's hybrid strategy/execution nature means candidates need to be comfortable with both high-level thinking and detailed operational work. The company's maturity (founded in 2002) suggests established processes but also a continuous drive for innovation in a rapidly changing industry.

📈 Career & Growth Analysis

Operations Career Level: This is a "Lead" role, indicating a significant level of responsibility and autonomy. It sits at a mid-to-senior level, requiring 4+ years of experience and the ability to shape strategy and drive execution. The role is crucial for bridging product development with business enablement, suggesting a path towards senior management in product operations, GTM strategy, or product management within the ad tech space.

Reporting Structure: The role resides within the Ad Product organization and will likely report to a senior leader (e.g., Director or VP of Ad Product Strategy & Operations). It requires close collaboration with Product Management, Ad Sales, and other operational teams.

Operations Impact: This role has a direct impact on revenue growth by ensuring the successful commercialization and operationalization of Roku's performance advertising products. By identifying and resolving systemic roadblocks and inefficiencies, the lead directly contributes to the platform's adoption by growth marketers and its overall market competitiveness.

Growth Opportunities:

• Specialization: Deepen expertise in performance advertising, ad tech, and product operations within the rapidly growing CTV advertising market.

• Leadership: Potential to grow into a senior management role within Product Strategy & Operations, leading larger teams or broader strategic initiatives.

• Cross-Functional Mobility: Develop strong relationships and a broad understanding of Roku's business, opening doors to opportunities in Product Management, Sales Strategy, or Business Operations.

• Skill Development: Hone skills in strategic planning, market analysis, operational scaling, AI-driven productivity, and cross-functional leadership.

📝 Enhancement Note: The "Lead" title and the emphasis on GTM execution for a key product area suggest this role offers significant growth potential. Candidates can expect to build expertise in a high-demand area of digital advertising and gain exposure to executive-level strategic discussions.

🌐 Work Environment

Office Type: Roku operates a hybrid work model, with employees expected in the office Monday through Thursday. Fridays are flexible for remote work, unless the role specifically requires a 5-day in-office presence. This suggests a collaborative office culture with dedicated in-office days for team interaction and strategic planning.

Office Location(s): The primary location for this role is Boston, Massachusetts. Roku has multiple office locations globally, but this specific role is tied to the Boston office.

Workspace Context:

• The office environment is likely designed to foster collaboration, with shared workspaces and meeting rooms supporting the hybrid model.

• Operations professionals will have access to standard office technology and likely the necessary tools and software to perform their analytical and strategic duties.

• Regular in-office days provide opportunities for face-to-face interaction with product managers, sales teams, legal counsel, and other cross-functional partners, facilitating smoother communication and problem-solving.

Work Schedule: The standard work schedule is likely 40 hours per week, with the hybrid model offering flexibility on Fridays. The nature of GTM and operational roles may require occasional flexibility to meet launch deadlines or address critical issues outside of standard hours.

📝 Enhancement Note: The hybrid model is clearly defined, emphasizing in-office collaboration for core business days. This is a common arrangement in tech, balancing flexibility with the need for in-person synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely conduct an initial call to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: A deeper dive into your experience, strategic thinking, and operational approach, focusing on past performance and problem-solving abilities. Be prepared to discuss specific examples related to performance advertising and GTM.

• Cross-Functional Interviews: Interviews with Product Managers, Sales leaders, or other key stakeholders to assess collaboration style, influence, and ability to work across teams.

• Case Study/Presentation: You may be asked to complete a take-home assignment or present a case study on a relevant topic (e.g., developing a GTM strategy for a new ad product, analyzing operational inefficiencies). This is a critical opportunity to showcase your portfolio.

• Final Round: Potentially with senior leadership to discuss strategic vision and long-term impact.

Portfolio Review Tips:

• Curate Selectively: Focus on 2-3 high-impact projects that best demonstrate your skills in product strategy, operations, GTM, and performance advertising.

• Quantify Impact: For each project, clearly state the problem, your role, the actions taken, and the measurable results (e.g., revenue growth, efficiency gains, adoption rates). Use metrics relevant to ad performance and GTM success.

• Structure for Clarity: Organize your portfolio by project type or by key skill demonstrated. Use clear headings, concise descriptions, and visually appealing formats (e.g., slides, dashboards).

• Highlight Operations Expertise: Emphasize your ability to analyze systems, optimize workflows, and ensure operational readiness for product launches.

• Showcase AI Usage: If applicable, include examples of how you've leveraged AI tools for research, analysis, or productivity gains in relevant projects.

• Tailor to Roku: Research Roku’s performance advertising products and market position. Frame your experience to show how you can contribute to their specific goals.

Challenge Preparation:

• GTM Strategy: Be ready to outline a GTM strategy for a hypothetical new performance advertising product, considering target audience, messaging, sales enablement, and operational support.

• Operational Analysis: Prepare to analyze a given scenario involving ad delivery, bidding, or measurement issues and propose solutions focused on scalability and efficiency.

• Product Prioritization: Understand how to balance market needs, competitive pressures, and technical feasibility when prioritizing product roadmaps in ad tech.

• Stakeholder Alignment: Practice articulating complex operational and strategic concepts clearly and concisely to different audiences (e.g., engineers, sales, legal).

📝 Enhancement Note: The interview process will likely test both strategic thinking and operational execution. A well-curated portfolio showcasing quantifiable achievements in GTM and operational scaling within ad tech will be crucial. The case study or presentation component is a key area to demonstrate practical application of skills.

🛠 Tools & Technology Stack

Primary Tools:

• CRM: Salesforce (likely used for sales pipeline management and customer data).

• Analytics & BI Tools: Tableau, Looker, or similar for data visualization, dashboard creation, and performance tracking.

• Project Management: Jira, Asana, or Monday.com for workflow management and cross-functional project tracking.

• Collaboration Tools: Slack, Microsoft Teams for day-to-day communication.

• Productivity Suites: Google Workspace or Microsoft Office Suite.

Analytics & Reporting:

• Deep proficiency in analyzing performance data from ad platforms, CRM, and internal databases.

• Experience building and interpreting dashboards to monitor key performance indicators (KPIs) for ad products and GTM initiatives.

• Familiarity with A/B testing methodologies and analyzing results for optimization. CRM & Automation:

• Understanding of CRM functionalities related to sales enablement, lead management, and customer data.

• Experience with workflow automation tools (e.g., Marketo, HubSpot, or internal tools) to streamline processes.

• Knowledge of API integrations and data synchronization between different platforms is a plus.

📝 Enhancement Note: While specific tools aren't listed, the role implies heavy use of CRM, analytics, and project management software common in operations and GTM functions. Proficiency in data analysis and visualization tools is essential for demonstrating impact and informing strategy. Experience with AI productivity tools is explicitly mentioned.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are guided by market insights, performance metrics, and rigorous analysis.

• Customer-Centric: Focus on understanding and meeting the needs of growth marketers and advertisers.

• Efficiency & Scalability: Commitment to building and optimizing processes that can grow with the business.

• Collaboration & Transparency: Working effectively across teams and maintaining open communication.

• Action-Oriented: A pragmatic approach to problem-solving and execution, emphasizing delivery.

• Adaptability: Thriving in a fast-paced, evolving industry and embracing change.

Collaboration Style:

• Cross-Functional Partnership: Strong emphasis on working collaboratively with Product Management, Engineering, Sales, Legal, and Marketing to achieve shared goals.

• Proactive Communication: Regularly sharing insights, updates, and potential roadblocks with stakeholders.

• Feedback Integration: Open to constructive feedback and using it to refine strategies and processes.

• Shared Accountability: Working towards collective success and ensuring alignment on objectives and outcomes.

📝 Enhancement Note: Roku's stated culture emphasizes problem-solving, action, and collaboration. For this role, it means being a proactive team player who can navigate complex relationships and drive consensus towards achieving performance advertising goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Market Volatility: The digital advertising landscape is rapidly evolving, requiring continuous adaptation to new technologies, regulations, and competitive pressures.

• Cross-Functional Alignment: Ensuring seamless collaboration and buy-in from diverse teams (Product, Sales, Legal, Engineering) can be complex.

• Scaling Operations: Developing and implementing scalable processes that can support rapid revenue growth without compromising quality or efficiency.

• Translating Technicalities: Effectively bridging the gap between complex ad tech functionalities and actionable sales strategies for growth marketers.

• Measuring Impact: Accurately attributing revenue growth and operational improvements to specific initiatives in a complex ecosystem.

Learning & Development Opportunities:

• Industry Expertise: Gain deep insights into the connected TV (CTV) advertising market, performance marketing strategies, and ad tech innovations.

• Strategic Leadership: Develop advanced skills in product strategy formulation, market analysis, and go-to-market planning.

• Operational Excellence: Master the art of scaling operational processes and driving efficiency in a high-growth technology company.

• AI Integration: Enhance proficiency in leveraging AI tools for productivity and strategic decision-making.

• Mentorship: Opportunities to learn from experienced leaders in product, sales, and operations within a leading streaming platform.

📝 Enhancement Note: This role presents significant challenges due to the dynamic nature of ad tech and the need for cross-functional leadership. However, these challenges are directly linked to substantial growth opportunities in a high-demand field.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a go-to-market strategy for a new performance advertising product at Roku, considering our current market position and competitive landscape?" (Focus on market analysis, target audience, sales enablement, and key success metrics).

• "Describe a time you identified a significant operational inefficiency in a digital platform or ad tech product. What steps did you take to analyze and resolve it, and what was the outcome?" (Highlight systems thinking, process optimization, and quantifiable results).

• "How do you ensure alignment between product development roadmaps and sales enablement for new advertising solutions, particularly in a performance-focused environment?" (Emphasize cross-functional collaboration, communication strategies, and feedback loops). Company & Culture Questions:

• "What excites you about Roku's position in the CTV advertising market, and how do you see performance advertising evolving on our platform?" (Show research on Roku and industry trends).

• "Describe your experience working in a hybrid or fast-paced, collaborative environment. How do you manage priorities and ensure effective communication across distributed teams?" (Align with Roku's culture and hybrid model).

• "How do you measure the success of your operational initiatives and their impact on revenue or business objectives?" (Focus on data-driven approaches and ROI). Portfolio Presentation Strategy:

• Narrative Structure: For each case study, clearly articulate the "Situation," "Task," "Action," and "Result" (STAR method).

• Visual Aids: Use clean, professional slides or documents that highlight key data points, workflows, and outcomes. Avoid clutter.

• Focus on Impact: Quantify achievements using metrics relevant to ad performance, revenue, efficiency, and adoption.

• Demonstrate Problem-Solving: Clearly explain the challenges faced and the logical steps taken to overcome them.

• Tailor to the Role: Emphasize aspects of your experience that directly align with product strategy, operations, GTM, and performance advertising at Roku.

• Be Concise and Engaging: Practice your presentation to ensure it flows well and stays within the allotted time, leaving room for Q&A.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of strategic thinking, operational execution, and strong communication skills, with a specific emphasis on performance advertising and GTM within the ad tech space. The portfolio presentation is a critical component.

📌 Application Steps

To apply for this operations position:

• Submit your application through the official Roku careers portal via the provided link.

• Tailor Your Resume: Customize your resume to highlight experience in product strategy, operations, performance advertising, GTM execution, market analysis, and AI productivity tools, using keywords from the job description.

• Curate Your Portfolio: Select 2-3 impactful projects that showcase your ability to drive strategy, scale operations, and achieve measurable results in ad tech. Quantify your achievements and prepare to walk through them clearly.

• Prepare for Case Studies: Anticipate potential case study or presentation requirements. Practice outlining GTM strategies, analyzing operational challenges, and presenting solutions for performance advertising scenarios.

• Research Roku: Thoroughly understand Roku's business, its ad products, its market position, and its company culture. Prepare thoughtful questions for your interviewers.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.