Product Designer (Well-Being Coach)

📍 Job Overview

Job Title: Product Designer (Well-Being Coach)

Company: BetterMe

Location: Kyiv, Ukraine

Job Type: FULL_TIME

Category: Product Design / User Experience

Date Posted: August 19, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (with preference for Kyiv-based candidates)

🚀 Role Summary

• Design and enhance B2C user experiences across various digital touchpoints, including funnels, landing pages, and interactive quizzes, to drive user engagement and achieve key business objectives.

• Conceptualize and execute visually compelling designs that effectively communicate product value and support marketing initiatives, leveraging a strong understanding of graphic design principles and user psychology.

• Collaborate closely with cross-functional teams, including Product Managers, Developers, QA, and fellow Designers, to translate innovative ideas into high-quality, production-ready designs.

• Utilize and experiment with AI tools within the design workflow, including image generation and large language models, to streamline processes and explore novel creative solutions.

• Contribute to a culture of continuous improvement by actively participating in A/B testing, analyzing user behavior data, and iterating on designs based on performance metrics and business priorities.

📝 Enhancement Note: While this role is titled "Product Designer (Well-Being Coach)," the core responsibilities and required skills clearly indicate a focus on Product Design with an emphasis on user experience for wellness-related B2C products. The "Well-Being Coach" aspect likely refers to the domain of the products rather than a direct coaching role for the designer. The remote preference for Kyiv-based candidates suggests a strong team presence and potential for hybrid collaboration in the future, even if the role is listed as fully remote.

📈 Primary Responsibilities

• Conceptualize, design, and iterate on user flows, wireframes, prototypes, and high-fidelity mockups for B2C digital products, with a specific focus on funnels, landing pages, and engaging user journeys.

• Develop visually striking creative concepts and design assets that align with product messaging, brand identity, and marketing campaign objectives, ensuring a consistent and compelling user experience.

• Drive design experimentation by creating variations for A/B testing and contributing hypotheses based on user insights, product understanding, and business goals to optimize conversion rates and user engagement.

• Translate complex product and marketing requirements into clear, actionable design specifications and assets for development teams, ensuring accurate implementation and a high-quality final product.

• Proactively identify opportunities for design improvement and innovation within the product, leveraging user feedback, performance data, and emerging design trends to enhance overall user satisfaction and business outcomes.

📝 Enhancement Note: The responsibilities emphasize a proactive and iterative design approach, common in fast-paced B2C environments. The inclusion of "contribute ideas and hypotheses" highlights the expectation for designers to be strategic thinkers, not just executors.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field, or equivalent practical experience. Experience:

• 2-5 years of professional experience in Product Design or UI/UX Design, with a proven track record of designing successful B2C digital products and marketing-driven experiences.

• Demonstrated experience in designing user journeys, funnels, landing pages, and interactive elements such as quizzes. Required Skills:

• Strong Portfolio: A comprehensive portfolio showcasing exceptional visual design, graphic design, and UI/UX design skills, with specific examples of B2C product design, conversion-focused experiences, and experimental design.

• Design Software Proficiency: Mastery of industry-standard design and prototyping tools such as Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator), and similar platforms.

• User Experience Principles: Deep understanding of user-centered design principles, information architecture, interaction design, and usability best practices.

• Visual Design Expertise: Strong command of typography, composition, color theory, imagery selection, and visual storytelling to create engaging and aesthetically pleasing interfaces.

• Product Mindset: Ability to think strategically about user behavior, conversion funnels, A/B testing, and how design decisions impact business outcomes and key performance indicators (KPIs).

Preferred Skills:

• Hands-on experience designing and optimizing conversion-focused quizzes or complex marketing funnels.

• Experience working within a fast-paced B2C product company or a creative/digital agency environment.

• Familiarity with front-end development concepts (HTML, CSS) to facilitate better collaboration with developers.

• Experience using AI tools for design ideation, image generation, content creation, or workflow automation.

📝 Enhancement Note: The emphasis on a strong portfolio is paramount for design roles. The "product mindset" requirement signifies that candidates are expected to understand the business impact of their designs, not just the aesthetics. AI tool proficiency is highlighted as a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Detailed case studies demonstrating end-to-end design process, from problem definition and user research to ideation, prototyping, testing, and final implementation. Highlight challenges faced and how they were overcome.

• Visual Design Examples: A curated selection of visually compelling designs, showcasing strong typography, composition, and brand application across various B2C touchpoints (landing pages, funnels, app interfaces).

• Conversion-Focused Designs: Specific examples of designs optimized for conversion, such as landing pages with clear calls-to-action, funnel flows designed to guide users, or interactive elements like quizzes that drive engagement and data capture.

• Experimental Design: Evidence of A/B testing contributions or examples of designs created for iterative improvement, demonstrating an understanding of data-driven design and optimization.

Process Documentation:

• Workflow Design: Showcase understanding of user journey mapping, wireframing, and prototyping methodologies used to define and iterate on user flows.

• Implementation Collaboration: Provide examples of how design specifications were clearly communicated to developers and how collaboration ensured high-quality execution of designs.

• Performance Analysis: Demonstrate how design decisions were informed by data (e.g., A/B test results, user feedback, analytics) and how the impact of designs was measured.

📝 Enhancement Note: A portfolio for this role needs to go beyond just showcasing pretty screens. It must clearly articulate the design process, the rationale behind decisions, and the measurable impact on user behavior and business goals, especially concerning conversion.

💵 Compensation & Benefits

Salary Range:

• Given the mid-level experience requirement (2-5 years) and the location (Kyiv, Ukraine), a competitive salary range for a Product Designer specializing in B2C digital experiences would typically fall between UAH 40,000 to UAH 75,000 per month. This range can vary based on the candidate's specific skill set, portfolio strength, and negotiation. Benefits:

• Comprehensive Health & Wellness: Medical insurance, access to a corporate doctor, and a strong emphasis on employee well-being through various online and offline wellness programs.

• Work-Life Balance: 20 paid vacation days, paid sick leave, and additional days off around public holidays to ensure a healthy work-life integration.

• Professional Development: Opportunities for growth within the company (90% of leads promoted internally), access to modern equipment, and support for continuous learning.

• On-site Perks (if applicable/for local employees): Corporate gym access, massage services, corporate lunches, sports activities, and regular team events.

• Remote Work Support: Flexibility for remote work, access to free BetterMe products, partner discounts, and support for sports activities and related participation fees.

• Additional Support: Legal and financial consultation services available.

Working Hours:

• Standard full-time hours, approximately 40 hours per week. The company emphasizes trust and autonomy, valuing outcomes over strict adherence to hours logged, suggesting flexibility in daily scheduling as long as work is completed effectively.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for mid-level product designers in Kyiv, Ukraine, as of late 2026. Benefits are extensive and highlight the company's commitment to employee well-being and professional growth, which are strong selling points for attracting talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Health & Wellness / Mobile Applications. BetterMe operates within the rapidly growing digital health and wellness sector, creating mobile applications and digital experiences aimed at improving users' physical, mental, and emotional well-being.

Company Size: The provided LinkedIn data indicates a company size of 501-1000 employees, placing BetterMe in the mid-to-large enterprise category. This size suggests established processes but also room for agility and impact for individual contributors.

Founded: BetterMe was founded in 2016. This relatively young company has experienced rapid growth, indicating a dynamic and evolving work environment focused on innovation and scaling.

Team Structure:

• Product Design Team: Likely a collaborative team with designers specializing in different areas (e.g., UI, UX, visual design, conversion design). They work closely with Product Managers and Development teams.

• Cross-Functional Collaboration: Designers are expected to integrate seamlessly with Product, Development, and QA, forming agile pods or squads to drive product initiatives from concept to launch.

• Reporting Structure: While not explicitly detailed, designers typically report to a Design Lead, Head of Product, or a Product Manager, with clear lines of communication and feedback loops.

Methodology:

• Data-Driven Design: Emphasis on using analytics, A/B testing, and user feedback to inform design decisions and measure impact.

• Agile Development: Iterative approach to product development, allowing for quick adjustments and continuous improvement based on market feedback and performance data.

• Experimentation Culture: Encouragement to propose and test new ideas, hypotheses, and creative solutions to drive user engagement and business growth.

Company Website: https://betterme.world/

📝 Enhancement Note: BetterMe's focus on wellness, coupled with its rapid growth and B2C mobile app nature, suggests a culture that values innovation, user-centricity, and measurable results. The company's founding date indicates a mature startup environment, balancing established practices with a drive for continuous evolution.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer, typically requiring 2-5 years of experience. It involves taking ownership of specific product features or user journeys, contributing significantly to design strategy, and collaborating effectively with cross-functional teams. The role is beyond junior execution and requires independent problem-solving and strategic input.

Reporting Structure: The Product Designer will likely report to a Senior Product Designer, a Design Lead, or a Product Manager. They will work in close partnership with Product Managers, Developers, and QA engineers within agile product teams.

Operations Impact: The Product Designer's impact is directly tied to enhancing user experience for B2C wellness products, which translates into increased user engagement, retention, conversion rates, and ultimately, revenue for BetterMe. Their work on funnels, landing pages, and quizzes directly influences customer acquisition and monetization strategies.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas of product design, such as conversion optimization, UX research, interaction design, or AI-driven design workflows.

• Leadership Development: Potential to move into Senior Product Designer, Lead Designer, or Design Manager roles, taking on more responsibility for strategy, team mentorship, and project oversight.

• Cross-Functional Mobility: Experience gained in product development can open doors to Product Management or other strategic roles within the company, leveraging a strong understanding of user needs and business goals.

📝 Enhancement Note: BetterMe's stated commitment to internal growth (90% of leads promoted internally) suggests a structured career progression path. This role provides a solid foundation for specialization in B2C product design within the thriving wellness tech industry.

🌐 Work Environment

Office Type: While the role is listed as "TELECOMMUTE," the company has a physical presence in Kyiv, Ukraine, as indicated by the "Company Headquarters: Kyiv." This suggests that while remote work is fully supported, there might be opportunities for in-person collaboration or hybrid work arrangements, especially for Kyiv-based employees. The company also mentions "corporate gym," "massage," and "corporate lunches," implying physical office amenities.

Office Location(s): The primary office location is Kyiv, Ukraine. Remote candidates are preferred to be based in Ukraine, potentially with a focus on Kyiv for easier collaboration.

Workspace Context:

• Remote Flexibility: The role is fully remote, offering flexibility in terms of work location and hours, aligning with BetterMe's emphasis on trust and outcomes.

• Collaborative Environment: Although remote, the emphasis on cross-functional collaboration means designers will be actively engaged in virtual team meetings, design critiques, and project discussions.

• Tooling and Technology: Designers will have access to modern equipment and the necessary software tools (Figma, Adobe Suite, AI tools) to perform their duties effectively in a remote setting.

Work Schedule: Full-time, with an emphasis on flexibility and autonomy. While core working hours might exist for team synchronization, the focus is on achieving deliverables and contributing to project goals, allowing for personalized scheduling.

📝 Enhancement Note: The "TELECOMMUTE" designation with a specific country requirement (UA) indicates a preference for candidates within Ukraine, possibly to facilitate time zone alignment and potential future hybrid work. The mention of office amenities suggests a company culture that supports both remote and in-office work.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of resumes and portfolios to assess design skills, relevant experience, and alignment with role requirements.

• Portfolio Review & Initial Interview: A dedicated session to deep-dive into the candidate's portfolio. This will likely involve discussing specific projects, design decisions, processes, and outcomes. Expect questions about problem-solving approaches and collaboration.

• Skills Assessment/Design Challenge: A practical exercise to evaluate design thinking, problem-solving abilities, and proficiency with design tools. This could involve a take-home challenge or a live design session.

• Cross-Functional Team Interview: Meeting with Product Managers, Developers, or other stakeholders to assess collaboration skills, communication style, and cultural fit within agile teams.

• Final Interview: Likely with a hiring manager or senior leadership to discuss career aspirations, strategic thinking, and overall fit with BetterMe's mission and values.

Portfolio Review Tips:

• Highlight B2C & Conversion: Curate projects that specifically showcase your experience with B2C products, funnels, landing pages, and conversion optimization. Quantify results whenever possible (e.g., "Increased conversion rate by X%").

• Showcase Process: Clearly articulate your design process for 2-3 key projects. Explain the problem, your role, the research conducted, the design iterations, and the rationale behind your final decisions.

• Demonstrate AI Integration: If you have experience using AI tools in your design workflow, highlight these projects and explain how AI enhanced your process or the final outcome.

• Visual Storytelling: Present your portfolio in a visually engaging and easy-to-navigate format. Use clear headings, concise descriptions, and high-quality visuals.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with BetterMe's products and the broader wellness app market. Think about user pain points and potential design solutions.

• Practice Problem-Solving: Be prepared to tackle open-ended design problems related to user engagement, conversion, or feature design. Practice breaking down problems, brainstorming solutions, and justifying your choices.

• Articulate Your Thinking: Focus on clearly communicating your thought process during any live exercises or discussions. Explain why you are making certain design decisions.

📝 Enhancement Note: The interview process is designed to thoroughly assess both design craft and strategic thinking. The portfolio review is crucial, and candidates should prepare to discuss their work in detail, emphasizing impact and process.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (primary expectation), Sketch, Adobe Creative Suite (Photoshop, Illustrator), potentially other tools like InVision or Axure for advanced prototyping.

• AI Design Tools: Claude (specifically mentioned), Midjourney, DALL-E, Stable Diffusion, or similar AI image generation and content creation platforms. Tools for AI-assisted workflow automation are also a plus.

• Collaboration & Project Management: Jira, Confluence, Slack, Asana, Trello, or similar platforms for team communication and task tracking.

Analytics & Reporting:

• Analytics Platforms: Google Analytics, Amplitude, Mixpanel, or similar tools for tracking user behavior, engagement metrics, and conversion funnels.

• A/B Testing Tools: Optimizely, VWO (Visual Website Optimizer), Google Optimize, or integrated platform tools for running and analyzing experiments.

CRM & Automation:

• While not directly managed by Product Designers, familiarity with CRM concepts (e.g., Salesforce, HubSpot) and marketing automation principles can be beneficial for understanding user journeys and data flow.

📝 Enhancement Note: Proficiency in Figma is highly likely to be a core requirement. The explicit mention of AI tools like Claude indicates a forward-thinking approach and a desire for candidates who are comfortable integrating new technologies into their design practice.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of millions of users seeking to improve their well-being. Designs should prioritize user experience, accessibility, and positive impact.

• Innovation & Experimentation: A culture that encourages creative thinking, willingness to explore new ideas, and embrace experimentation (like A/B testing) to drive product evolution.

• Data-Driven Decision Making: Relying on data, analytics, and user feedback to inform design choices and measure the effectiveness of design solutions.

• Ownership & Autonomy: Empowering individuals to take responsibility for their work, make decisions, and drive projects forward with minimal micromanagement.

• Continuous Learning: A proactive approach to staying updated with industry trends, new tools (especially AI), and best practices in product design and the wellness sector.

Collaboration Style:

• Cross-Functional Partnership: Strong emphasis on working collaboratively with Product Managers, Developers, QA, and Marketing to ensure cohesive product development and successful launches.

• Open Communication & Feedback: Encouraging transparent communication, constructive feedback, and open dialogue within design critiques and team meetings.

• Agile & Iterative: Working in agile sprints, embracing iterative design processes, and adapting quickly to changing priorities or new insights.

📝 Enhancement Note: BetterMe's culture appears to be a blend of a mission-driven startup and a growth-oriented tech company. The values align with a fast-paced environment where innovation, user impact, and data are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: Designing visually appealing interfaces that also perform optimally in terms of conversion rates and user engagement, especially within the competitive wellness app market.

• Integrating AI Effectively: Learning to leverage new AI tools strategically to enhance design processes and outcomes, rather than just using them superficially. This requires experimentation and critical evaluation.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to changing product roadmaps, marketing campaigns, and user feedback, requiring agility and efficient design processes.

• Designing for Diverse User Needs: Creating inclusive and accessible designs that cater to a broad range of users within the wellness domain, each with unique motivations and challenges.

Learning & Development Opportunities:

• AI in Design Specialization: Opportunities to become proficient in leveraging AI tools for design ideation, asset generation, and workflow automation, positioning oneself at the forefront of design technology.

• Conversion Rate Optimization (CRO): Deepening expertise in designing for conversion, A/B testing methodologies, and data analysis to directly impact business revenue.

• Product Strategy Contribution: Growing from executing design tasks to contributing more significantly to product strategy, user research, and feature prioritization.

• Mentorship & Leadership: Potential to mentor junior designers, lead design initiatives, and progress into senior or lead roles within BetterMe's growing design team.

📝 Enhancement Note: The role presents opportunities to master cutting-edge AI design tools and to specialize in conversion-driven B2C product design within a high-growth industry. The challenges are typical of dynamic tech companies and offer significant learning potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a B2C funnel or landing page that significantly improved conversion. What was your process, and what were the key design decisions you made?" (Focus on process, metrics, and rationale)

• "How do you approach designing for A/B testing? Can you give an example of an experiment you contributed to and its outcome?" (Demonstrate understanding of experimentation and data-driven design)

• "How have you integrated AI tools into your design workflow, or how would you plan to do so in this role? What are the potential benefits and challenges?" (Highlight proactive adoption of new technologies) Company & Culture Questions:

• "Why are you interested in BetterMe and the wellness industry specifically? What excites you about our mission?" (Show genuine interest and alignment with company values)

• "How do you handle constructive criticism or differing opinions during design reviews or cross-functional meetings?" (Assess collaboration and communication style)

• "Describe your ideal work environment and how you thrive in a remote or hybrid setting." (Evaluate fit with company's work model and culture) Portfolio Presentation Strategy:

• Structure for Impact: For each project, clearly state the problem, your role, the key challenges, your design process, the solutions you proposed, and the measurable results.

• Quantify Achievements: Use data and metrics wherever possible to demonstrate the impact of your designs (e.g., conversion rates, engagement increases, task completion times).

• Explain Your 'Why': Be prepared to articulate the rationale behind every significant design decision. Why did you choose a particular layout, color, interaction, or AI tool?

• Showcase AI Use Cases: If relevant, dedicate a section or specific examples to how you've used AI tools, explaining the impact on efficiency or creativity.

• Be Concise and Engaging: Practice your presentation to be clear, confident, and within the allotted time. Focus on the most relevant projects for this role.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of strong design craft, strategic thinking, data-driven decision-making, and comfort with emerging technologies like AI, all within the context of B2C wellness products.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the BetterMe careers portal via the provided link.

• Curate Your Portfolio: Select 3-5 of your strongest B2C design projects that best align with the requirements (funnels, landing pages, conversion optimization, AI integration). Ensure each project clearly outlines your process, role, challenges, solutions, and quantifiable results.

• Tailor Your Resume: Highlight keywords and experiences directly relevant to this role, such as "Product Design," "UX/UI Design," "B2C," "Funnels," "Landing Pages," "A/B Testing," "AI Tools," and specific design software proficiency. Emphasize achievements and impact.

• Prepare Your Narrative: Practice articulating your design process, your product mindset, and your experience with AI tools. Be ready to discuss specific portfolio pieces in detail and answer behavioral and situational questions.

• Research BetterMe: Familiarize yourself with BetterMe's product suite, mission, and company culture. Understand their position in the wellness tech market and identify how your skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.