Product Designer - UX Strategist (Senior/Lead) at GoTymeX

📍 Job Overview

Job Title: Product Designer - UX Strategist (Senior/Lead)

Company: GoTymeX

Location: Seoul, South Korea

Job Type: FULL_TIME

Category: Product Design / UX Strategy

Date Posted: 2026-08-26

Experience Level: Senior/Lead (5+ years)

Remote Status: Hybrid (with option for initial remote collaboration and relocation)

🚀 Role Summary

Spearhead the strategic direction of user experience for innovative digital products, with a strong emphasis on mobile-first design principles across Android and iOS platforms.
Drive the creation of intuitive, scalable, and aesthetically balanced user interfaces, focusing on seamless user journeys and holistic product strategy.
Collaborate within a high-performing, multinational design team of 30+ professionals, contributing to award-winning products through data-driven insights and rigorous design critiques.
Champion the integration of AI's impact on design processes, fostering a forward-thinking approach to product development and user engagement.

📝 Enhancement Note: The role title "Product Designer - UX Strategist (Senior/Lead)" combined with the description emphasizing "UX journeys and UX strategy," "larger picture rather than individual pages," and "critical thinking, a systematic mindset" strongly indicates this is a strategic, high-impact design role. The mention of "award-winning products" and a large, diverse design team suggests a significant focus on design excellence and cross-functional collaboration. The requirement for "5+ years in digital User Experience and Interface design focusing on mobile" solidifies the senior/lead nature of this position.

📈 Primary Responsibilities

Lead the end-to-end design process for new features and product enhancements, from conceptualization and user journey mapping to wireframing, prototyping, and final UI execution.
Develop and articulate comprehensive UX strategies that align with business objectives and user needs, ensuring scalability and long-term product viability.
Conduct in-depth user research and leverage data analytics to inform design decisions, validate hypotheses, and optimize user flows for enhanced engagement and conversion.
Collaborate closely with product managers, engineers, and other design disciplines (UI, Brand, UX Writing, Motion) to ensure a cohesive and high-quality product experience.
Present and defend design decisions to stakeholders, effectively communicating the rationale behind strategic choices and adapting designs based on compelling feedback.
Champion the adoption of AI-driven design tools and methodologies, exploring their potential to enhance efficiency, personalization, and user experience within the product lifecycle.
Contribute to the evolution of the Design System, ensuring consistency, usability, and adherence to best practices across all product touchpoints.

📝 Enhancement Note: The original description highlights "design features that are simple, easy to navigate, and scalable," "focus on the larger picture rather than individual pages," and "outstanding design skills, ideally with prior experience in the fintech industry." These points, when combined with the "5+ years" experience requirement and the "UX Strategist" title, imply a responsibility that goes beyond typical UI design to encompass strategic product thinking, user journey optimization, and a focus on long-term product vision. The mention of AI advocacy also suggests a responsibility to explore and integrate emerging technologies into the design process.

🎓 Skills & Qualifications

Education:

While no specific degree is mandated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Psychology, or a related field is highly preferred. Equivalent practical experience will also be strongly considered. Experience:
A minimum of 5 years of professional experience in digital User Experience (UX) and User Interface (UI) design, with a significant focus on mobile application design (Android and iOS).
Proven track record of delivering successful, market-ready products from concept through to final execution, demonstrated through a comprehensive portfolio.
Experience within the fintech industry is considered a significant advantage. Required Skills:
UX Strategy & User Journeys: Deep understanding and practical application of UX strategy principles, user journey mapping, information architecture, and flow charting.
Mobile Design Expertise: Proficient in designing for native mobile platforms (Android and iOS), adhering to platform-specific guidelines and best practices.
Wireframing & Prototyping: Mastery of industry-standard tools for wireframing, creating interactive prototypes, and conducting usability testing.
Design Thinking & Problem Solving: Strong critical thinking skills, a systematic approach to problem-solving, and the ability to tackle complex design challenges with innovative solutions.
Communication & Collaboration: Excellent English communication skills, with the ability to articulate design vision, present findings, and collaborate effectively with diverse, multinational stakeholders.
Portfolio: A compelling, detail-oriented portfolio showcasing successful product deliveries, not just conceptual work.

Preferred Skills:

UI Design & Aesthetic Balance: A strong sense of visual design, aesthetic balance, and the ability to create beautiful, detail-oriented interfaces.
Fintech Industry Experience: Familiarity with the unique challenges and opportunities within the financial technology sector.
AI Advocacy: Understanding of how Artificial Intelligence can impact and enhance design processes and user experiences.
Agile Methodologies: Experience working within agile development environments.
Design Systems: Experience contributing to or working with established design systems.

📝 Enhancement Note: The original requirements list "5+ years in digital User Experience and Interface design focusing on mobile (Android, iOS)" and "A genuine passion for Product design and attention to even the smallest details is crucial." The emphasis on "large picture" and "UX strategy" alongside "wireframing, flow charts" points to a need for both strategic thinking and foundational design skills. The "AI advocate" point is a unique differentiator that should be highlighted.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Product Delivery Showcase: A portfolio featuring 3-5 comprehensive case studies that clearly demonstrate your role in bringing successful digital products to market, with a strong focus on mobile applications.
Strategic Problem-Solving: Case studies must highlight your ability to identify user needs and business challenges, articulate the strategic design approach, and detail the problem-solving process.
Process & Methodology: Clearly outline the UX methodologies employed (e.g., user research, journey mapping, wireframing, prototyping, usability testing) and the rationale behind their selection for each project.
Impact & Results: Quantify the impact of your design work with measurable outcomes, such as improvements in user engagement, conversion rates, task completion times, or user satisfaction scores.
Design System Contribution (if applicable): If you have experience with design systems, include examples of how you've contributed to or utilized them to ensure consistency and scalability.

Process Documentation:

Demonstrate proficiency in documenting design processes, including user flows, wireframes, interactive prototypes, and final design specifications, in a clear and organized manner.
Showcase an understanding of how to translate research findings and strategic objectives into actionable design documentation that guides development teams effectively.
Provide evidence of iterative design processes, including how feedback and data were incorporated to refine designs.

📝 Enhancement Note: The prompt specifically states, "Only applications accompanied by a shared portfolio will be considered." This elevates the portfolio from a supplementary item to a mandatory application component. The emphasis on "beautiful, detail-oriented designs (not conceptual) showcasing the delivery of successful products to the market, from concepts to prototypes and final execution" means the portfolio must be robust, practical, and results-oriented, not just a collection of pretty mockups.

💵 Compensation & Benefits

Salary Range:

Given the Senior/Lead experience level (5+ years), the location in Seoul, South Korea, and the competitive nature of the fintech and tech industries, a competitive salary package is expected. Based on industry benchmarks for Senior Product Designers/UX Strategists in Seoul, the estimated annual salary range would be approximately ₩70,000,000 to ₩120,000,000 (Korean Won). This range can vary significantly based on the candidate's specific experience, skills, and negotiation. Benefits:
Financial Rewards:
- Competitive salary package.
- 13th-month salary.
- Performance-based bonus.
- Equity participation in GoTyme Group.
Professional Development:
- Career progress advantages and clear advancement paths.
- Opportunities for overseas travel for training and work purposes.
- Paid learning opportunities including seminars, conferences, and courses.
- Internal talent development programs.
Work Environment & Flexibility:
- Hybrid working model (part in-office, part remote).
- Four weeks per year of remote work from any country abroad (performance-dependent).
- Relocation package for candidates moving to Ho Chi Minh City.
- Work with a talented, high-performance multinational design team.
- International working environment and agile culture.
Health & Wellness:
- Premium healthcare coverage for the employee and their family.
- Insurance as per Vietnamese labor law.
Perks:
- Company-provided laptop with necessary software.
- Allowance for meals.
- Motorbike parking allowance (if applicable).
Company Values:
- Strong ethics and an environment that fosters self-improvement. Working Hours:
Standard full-time working hours are expected, typically around 40 hours per week. The hybrid model offers flexibility, allowing for a balance between in-office collaboration and remote work.

📝 Enhancement Note: The provided text lists numerous benefits. The salary is an estimation based on the role's seniority, location, and industry, using general market data for Seoul. The "relocation package" is mentioned, but the primary work location is stated as Ho Chi Minh City, which contradicts the Seoul location listed elsewhere. This discrepancy needs to be noted and clarified for potential applicants. The remote work allowance "from any country abroad" is a significant perk.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology & Fintech (GoTymeX is the technology and operations division of TymeGroup, which operates GoTyme Bank). The company is focused on developing software solutions for banking and financial services across Southeast Asia and the broader Asia-Pacific region.

Company Size: GoTymeX is part of TymeGroup, which employs a significant number of people globally. The Design Team alone consists of 30 professionals, indicating a substantial and well-resourced organization.

Founded: TymeGroup has been operational for several years, with GoTyme Bank launching in specific markets. The tech division (GoTymeX) is instrumental in its rapid expansion.

Team Structure:

The Design Team is a large, multidisciplinary group of 30 professionals, encompassing UX Designers, UI Designers, Design System Specialists, Motion Designers, Brand Designers, UX Researchers, UX Writers, and UX Strategists.
The reporting structure likely involves leads or managers within the design discipline, with potential for matrixed reporting into product teams.
Cross-functional collaboration is central, involving close partnerships with product management, engineering, and other business units. Methodology:
Data-Driven Decisions: The team emphasizes leveraging data and insights to inform design choices and product strategy.
Collaborative Design Process: Design critiques, team meetings, and shared decision-making are integral to their workflow.
Quality Focus: A strong commitment to high-quality design is evident, supported by the team's award-winning product portfolio.
Agile Operations: The company culture is described as "agile," suggesting iterative development and adaptability.

Company Website: https://tyme.com/ (This is inferred from the domain_derived and company description; the provided URL is for the job listing itself.)

📝 Enhancement Note: The company description and industry context were synthesized from the provided text. The size of the design team (30 professionals) and the mention of award-winning products ("Red Dot Award, UX Design Award, Design for Asia Award") are key indicators of the team's sophistication and the company's commitment to design excellence. The "agile culture" is a direct quote that informs the methodology.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior/Lead Product Designer and UX Strategist. It implies a significant level of autonomy, strategic input, and potential for mentorship. The responsibilities extend beyond execution to shaping product direction and advocating for user-centered design principles.

Reporting Structure: The role is part of a large Design Team (30 professionals) and will likely report to a Head of Design, Design Director, or a senior Product Lead. Collaboration will be extensive with Product Managers and Engineering teams, indicating a cross-functional reporting dynamic.

Operations Impact: The role has a direct impact on the success of GoTymeX's products by ensuring they are user-friendly, engaging, and strategically aligned with business goals in the competitive fintech market. The focus on UX strategy and scalable design directly influences customer acquisition, retention, and overall product adoption.

Growth Opportunities:

Leadership Development: As a Senior/Lead role, there's a clear path towards formal leadership positions within the design team, such as Lead UX Strategist or Design Manager.
Strategic Influence: Opportunities to shape the product vision and design strategy for a rapidly growing fintech company with a global reach.
Skill Specialization: Deepen expertise in UX strategy, mobile design, AI in design, or contribute to evolving the Design System.
Mentorship: Potential to mentor junior designers and contribute to the development of the broader design team.
International Exposure: Work on products for diverse markets within Asia-Pacific and engage with a multinational team, offering broad industry exposure.

📝 Enhancement Note: The "Senior/Lead" designation, coupled with responsibilities like "spearhead the strategic direction" and "focus on the larger picture," clearly indicates significant growth potential beyond individual contributor roles. The global nature of GoTymeX and its expansion plans suggest ample opportunities for impactful work and career advancement.

🌐 Work Environment

Office Type: The company operates a hybrid working model, suggesting a blend of in-office collaboration and remote work. The primary location mentioned for the role is Ho Chi Minh City, with a competitive relocation package offered.

Office Location(s): The primary work location for this role is stated as Ho Chi Minh City, Vietnam. However, the job listing itself is tagged with "Seoul, Seoul, South Korea" and "TELECOMMUTE." This discrepancy needs careful consideration; it's possible the role is managed out of Seoul or targets candidates in Seoul for relocation to Ho Chi Minh City. The company also operates in South Africa and Southeast Asia.

Workspace Context:

Collaborative Hub: The office environment is likely designed to foster collaboration, with meeting rooms, design critique spaces, and communal areas for team interaction.
Tech-Enabled: A company-provided laptop with necessary software ensures designers have the tools they need. Access to advanced design tools and potentially AI-powered platforms is expected.
Global Interaction: The role involves working with a multinational team, requiring strong virtual collaboration skills and comfort with digital communication tools.

Work Schedule: A hybrid model implies flexibility. While standard working hours are around 40 hours per week, the ability to work remotely (including internationally for up to four weeks annually) suggests a focus on output and results rather than strict time adherence.

📝 Enhancement Note: There's a significant geographical discrepancy between "Seoul, South Korea" in the initial job listing details and "Ho Chi Minh City" in the description. The "TELECOMMUTE" and "Hybrid" work arrangement suggest flexibility, but clarification on the primary work location and relocation expectations is crucial for applicants.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of application, with mandatory portfolio submission. Applications without a shared portfolio will not be considered.
Portfolio Review & Discussion: A dedicated session to walk through selected case studies from the portfolio. Expect questions about your strategic thinking, design process, problem-solving approach, and the impact of your work.
Skills & Strategy Interview: Technical interview focusing on UX strategy, mobile design principles, user journey mapping, and potentially a design challenge or case study presentation. Questions may probe your understanding of AI's impact on design.
Team & Stakeholder Interviews: Meetings with potential team members (other designers) and key stakeholders (Product Managers, Engineering Leads) to assess collaboration style, communication skills, and cultural fit.
Final Interview: Likely with senior leadership to discuss overall fit, long-term vision, and career aspirations.

Portfolio Review Tips:

Curate Strategically: Select 3-5 of your strongest, most relevant case studies that showcase end-to-end product delivery for mobile applications. Prioritize those with clear business impact and measurable results.
Tell a Story: For each case study, structure it as a narrative: the problem, your role and process, the challenges faced, your solutions, and the outcomes achieved. Use visuals (wireframes, user flows, final designs) effectively.
Highlight Strategy: Explicitly detail the UX strategy behind your designs. Explain why you made certain decisions, referencing user research, data, and business goals. Demonstrate your ability to think beyond individual screens.
Quantify Impact: Wherever possible, use metrics (e.g., % increase in conversion, % decrease in task time, user satisfaction scores) to demonstrate the tangible results of your work.
AI Integration: If applicable, include examples or discuss how you've considered or integrated AI principles into your design process or output.
Clarity & Conciseness: Ensure your portfolio is easy to navigate, visually appealing, and that your contributions are clearly defined.

Challenge Preparation:

Be prepared for a potential design challenge that might involve analyzing a problem, proposing solutions, and outlining a strategic approach.
Practice articulating your design thinking process clearly and concisely.
Research GoTymeX and its products (GoTyme Bank) to understand their market, user base, and potential design challenges.
Think about how AI could be leveraged in their specific product context.

📝 Enhancement Note: The mandatory portfolio requirement is critical. The "UX Strategist" aspect means interviewers will probe deeply into the strategic thinking behind portfolio pieces, not just the execution. The mention of AI advocacy suggests potential questions around its application in design.

🛠 Tools & Technology Stack

Primary Tools:

Design & Prototyping: Figma (highly probable given industry trends and collaborative nature), Sketch, Adobe Creative Suite (Illustrator, Photoshop).
Wireframing & Flow: Balsamiq, Miro, Whimsical, or integrated tools within Figma/Sketch.
User Research & Testing: Tools like UserTesting.com, Maze, Lookback, or internal platforms.
Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack, Microsoft Teams.

Analytics & Reporting:

Google Analytics, Mixpanel, Amplitude, Firebase Analytics (for mobile app performance tracking).
Data visualization tools like Tableau or Power BI might be used by analysts, but designers should be comfortable interpreting data from these. CRM & Automation:
While not directly a designer's tool, understanding CRM principles (e.g., Salesforce, HubSpot) and how user data flows can be beneficial for context. Automation tools (e.g., Zapier, Workato) might be relevant for understanding integration capabilities.

📝 Enhancement Note: While the prompt doesn't explicitly list tools, common industry standards for a Senior/Lead Product Designer/UX Strategist in a tech/fintech company are assumed. Figma is the de facto standard for collaborative design, and proficiency in mobile design tools is essential. Familiarity with analytics tools is crucial for a data-driven approach.

👥 Team Culture & Values

Operations Values:

Quality Obsession: A strong commitment to delivering high-quality, award-winning design. This translates to meticulous attention to detail and a drive for excellence in all aspects of product design.
Data-Driven Approach: Decisions are informed by data and user insights, promoting a culture of continuous learning and iterative improvement.
Collaboration & Teamwork: Emphasis on working together through meetings, critiques, and shared problem-solving to achieve collective success.
Innovation & AI Advocacy: Encouraging the exploration and integration of new technologies, particularly AI, to enhance design processes and product capabilities.
Agility & Adaptability: Embracing an agile culture that allows for flexibility, rapid iteration, and responsiveness to market changes.
Ownership & Initiative: A "Just do it" attitude, encouraging individuals to take ownership and find ways to get things done, demonstrating proactivity and a results-oriented mindset.

Collaboration Style:

Multidisciplinary: Works closely with a diverse team of designers, researchers, writers, and motion specialists, fostering cross-pollination of ideas.
Cross-Functional: Engages actively with Product Management and Engineering to ensure design vision is realized effectively and efficiently.
Constructive Feedback: A culture of design critiques and open feedback exchange, aimed at improving the quality of the product and the skills of the team members.
Global & Remote-Friendly: Comfortable and effective in collaborating across different time zones and geographies, utilizing digital tools for seamless communication.

📝 Enhancement Note: These values are inferred from the company description, team structure, and the "agile culture" and "just do it" attitude mentioned. The emphasis on quality and data-driven decisions is explicitly stated.

⚡ Challenges & Growth Opportunities

Challenges:

Geographical Discrepancy: Navigating the potential confusion between the Seoul listing and the Ho Chi Minh City primary work location, and understanding relocation expectations.
Balancing Strategic Vision with Execution: Effectively translating high-level UX strategy into detailed, actionable designs for development teams, especially within an agile framework.
Integrating AI Seamlessly: Understanding and advocating for the practical application of AI in design processes without over-promising or creating unnecessary complexity.
Cross-Cultural Collaboration: Ensuring effective communication and alignment within a diverse, multinational team across different time zones and cultural nuances.
Fintech Landscape: Adapting to the specific regulatory and user trust requirements within the highly competitive fintech industry.

Learning & Development Opportunities:

AI in Design: Opportunities to explore and implement AI-powered design tools and methodologies, staying at the forefront of industry trends.
Global Product Strategy: Gain experience in designing for diverse markets across the Asia-Pacific region, understanding varied user needs and behaviors.
Leadership Skills: Develop mentorship and leadership capabilities by working with a large design team and potentially guiding junior designers.
Industry Certifications & Training: Access to paid seminars, conferences, and courses to enhance skills in UX strategy, mobile design, or emerging technologies.
Cross-Disciplinary Growth: Exposure to other design disciplines within the team (e.g., motion, brand, UX writing) can broaden skill sets.

📝 Enhancement Note: Challenges are identified based on common issues in global tech roles and specific details from the job description (e.g., AI, geographical ambiguity). Growth opportunities are derived from the seniority of the role and the company's global expansion.

💡 Interview Preparation

Strategy Questions:

"Describe a time you developed a UX strategy for a complex mobile product. What was your process, and what was the outcome?" (Preparation: Focus on your strategic thinking, user research, and ability to connect strategy to business goals. Use a STAR method approach.)
"How do you balance the need for a consistent design system with the desire for unique, engaging user experiences on different platforms (Android/iOS)?" (Preparation: Discuss your understanding of design systems, platform conventions, and how you ensure scalability and user delight.)
"Given our focus on AI, how do you see AI impacting the product design process for a fintech app like ours? Provide specific examples." (Preparation: Research AI applications in UX/UI design, personalization, predictive analytics, and generative design. Connect these to potential fintech use cases.)
"Walk us through a challenging design decision you had to make. How did you gather feedback, and how did you ultimately resolve the conflict?" (Preparation: Highlight your problem-solving skills, ability to handle feedback constructively, and stakeholder management capabilities.) Company & Culture Questions:
"What do you know about GoTymeX and GoTyme Bank, and why are you interested in working with us?" (Preparation: Research the company's mission, products, and recent news. Align your skills and career goals with their objectives.)
"How do you approach collaboration within a multinational and hybrid team environment?" (Preparation: Emphasize your communication skills, experience with remote collaboration tools, and adaptability to different working styles.)
"Our design team has won awards for its quality. How do you ensure a high standard of quality in your own work?" (Preparation: Discuss your attention to detail, design critique process, and commitment to best practices.) Portfolio Presentation Strategy:
Lead the Narrative: Don't just present screens; guide the interviewer through the user's journey and your strategic decisions at each step.
Focus on Process: Clearly articulate how you arrived at your solutions. Show your thinking process through wireframes, user flows, and research insights.
Highlight Strategic Thinking: Emphasize the "why" behind your design choices. Connect your work to user needs and business objectives.
Quantify Results: Present metrics and outcomes to demonstrate the tangible impact of your design work.
Be Prepared for Deep Dives: Expect detailed questions about your role, contributions, and the rationale behind specific design elements.
Showcase Adaptability: Be ready to discuss how you've adapted designs based on feedback, data, or changing project requirements.

📝 Enhancement Note: Interview questions are crafted to probe the core requirements of a Senior/Lead UX Strategist role, particularly focusing on strategic thinking, AI integration, and collaborative capabilities within a global, hybrid environment. Portfolio presentation advice is tailored to showcase these specific skills.

📌 Application Steps

To apply for this Product Designer - UX Strategist position:

Submit your application through the provided link on Workable.
Portfolio is Mandatory: Ensure your application includes a direct link to your online portfolio. Applications without a shared portfolio will not be considered.
Tailor Your Resume: Highlight your 5+ years of experience in UX/UI design for mobile (Android/iOS), any fintech experience, and specific skills like UX strategy, user journeys, wireframing, and AI advocacy. Quantify achievements where possible.
Prepare Your Portfolio: Select 3-5 strong case studies that demonstrate end-to-end product delivery, strategic thinking, and measurable impact. Be ready to walk through them in detail, explaining your process and rationale.
Research GoTymeX: Familiarize yourself with GoTymeX, GoTyme Bank, their mission, products, and target markets. Understand their award-winning design philosophy and agile culture.
Practice Interview Questions: Prepare for questions related to UX strategy, mobile design, AI in design, collaboration, and problem-solving, using your portfolio as concrete examples.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. Pay close attention to the potential geographical discrepancy between Seoul and Ho Chi Minh City.

Product Designer - UX Strategist (Senior/Lead)