Product Designer (UI/UX)

📍 Job Overview

Job Title: Product Designer (UI/UX)

Company: Public Service Division

Location: JTC Summit, Singapore

Job Type: Full time

Category: Product Design / UX/UI

Date Posted: 2026-09-04

Experience Level: Mid-level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive user-centered design across the entire product lifecycle, from discovery to continuous improvement, ensuring intuitive and impactful digital experiences.

• Collaborate closely with Product Leads and Engineers to translate complex business objectives and user needs into actionable product strategies and scalable digital solutions.

• Conduct comprehensive user research, including interviews and usability studies, to deeply understand user pain points and identify opportunities for innovation.

• Develop and maintain robust design systems and standards to ensure consistency, scalability, and efficiency across all digital products.

📝 Enhancement Note: The role emphasizes a holistic approach to product design, integrating user research, strategic thinking, and iterative development within an agile environment. The "Public Service Division" context suggests a focus on citizen-facing digital services or internal government platforms, requiring a strong understanding of public sector needs and accessibility standards.

📈 Primary Responsibilities

• Lead user discovery initiatives, including conducting user interviews, usability studies, and stakeholder workshops to gather insights and validate problem statements.

• Develop comprehensive user research artifacts such as personas, journey maps, and service blueprints to inform design decisions and align teams on user understanding.

• Create detailed user flows, wireframes, interactive prototypes, and high-fidelity visual designs for digital products, ensuring intuitive navigation and engaging user interfaces.

• Establish, maintain, and evolve design systems and component libraries to ensure visual consistency, scalability, and efficient design handoff to development teams.

• Partner with Product Leads and Engineering teams within an agile squad environment to define product strategy, prioritize design efforts, and translate business goals into user-centric solutions.

• Plan and execute usability testing sessions, analyze user feedback, and leverage behavioral data to iterate on designs and drive continuous product improvement.

• Ensure digital experiences adhere to accessibility standards (e.g., WCAG), responsive design principles, and content clarity guidelines.

• Facilitate design critiques, co-creation sessions, and workshops to foster collaboration and gather diverse perspectives on design solutions.

📝 Enhancement Note: The responsibilities highlight a hands-on design role that also requires strategic input and cross-functional collaboration. The emphasis on "measurable business and customer outcomes" indicates a need to link design efforts to tangible results, a key aspect of operations-focused roles even in design.

🎓 Skills & Qualifications

Education: Bachelor's degree in Product Design, UX Design, Interaction Design, Human-Computer Interaction (HCI), Digital Media, Visual Communication, Information Systems, Computer Science, Psychology, or a closely related discipline.

Experience: Minimum 3 years of relevant UI/UX, Product Design, or Service Design experience. Candidates with 5-8 years of experience may be considered for a more senior role, contingent on portfolio strength and demonstrated product delivery expertise.

Required Skills:

• UI/UX Design: Comprehensive understanding and practical application of user interface and user experience design principles.

• User Research: Proven ability to conduct user interviews, usability studies, and stakeholder workshops to uncover user needs and pain points.

• Product Design: End-to-end product design experience, from problem framing and ideation to detailed design and iteration.

• Figma Proficiency: Advanced skills in Figma for wireframing, prototyping, high-fidelity design, component libraries, and collaboration.

• Wireframing & Prototyping: Expertise in creating detailed wireframes and interactive prototypes to visualize user flows and test concepts.

• Usability Testing: Experience planning, conducting, and analyzing usability tests to gather feedback and validate design solutions.

• Design Systems: Ability to establish, contribute to, or maintain design systems and component libraries for consistency and scalability.

• Interaction Design: Strong understanding of interaction design principles to create intuitive and engaging user experiences.

• Information Architecture: Skill in organizing and structuring content and navigation for optimal user flow and findability.

• Responsive Design: Knowledge of designing for various screen sizes and devices, ensuring a seamless experience across platforms.

• Accessibility: Deep understanding of accessibility standards (e.g., WCAG) and how to implement inclusive design practices.

• Stakeholder Management: Ability to effectively communicate and collaborate with Product Leads, Engineers, and other stakeholders.

• Agile Methodologies: Experience working within agile or product squad environments, collaborating with cross-functional teams.

• Journey Mapping: Proficiency in creating user journey maps and service blueprints to visualize user experiences and identify touchpoints.

• Visual Design: Strong aesthetic sense and ability to create visually appealing and brand-aligned interfaces.

Preferred Skills:

• Experience designing enterprise platforms, citizen-facing digital services, SaaS products, government digital services, or internal productivity tools.

• Familiarity with project management and collaboration tools such as Jira and Confluence.

• Experience with analytics dashboards and user feedback platforms to inform design decisions.

• Experience facilitating co-creation sessions and design critiques.

📝 Enhancement Note: The required skills list is extensive, reflecting a senior-level expectation for a mid-level role or a clear path to seniority. Candidates should be prepared to showcase deep expertise in each of these areas, particularly Figma and design systems, which are critical for modern product design workflows. The emphasis on government digital services suggests a need for an understanding of public sector constraints and user demographics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Product Design: Showcase a minimum of 2-3 comprehensive case studies demonstrating your involvement in the entire product design lifecycle, from initial problem definition and user research through to final design execution and iterative improvements.

• Problem Framing & User Research: Clearly articulate the user problem or business challenge addressed, detailing your approach to user discovery, research methodologies employed (e.g., interviews, surveys, usability studies), and key insights derived.

• Design Process & Artifacts: Include visual examples of user flows, wireframes, prototypes (interactive if possible), high-fidelity mockups, and any relevant artifacts like personas, journey maps, or service blueprints.

• Usability Testing & Iteration: Detail how you planned and conducted usability testing, analyzed feedback, and how this evidence directly informed design iterations and led to improved outcomes.

• Design System Contribution: If applicable, demonstrate experience with or contribution to design systems, including examples of reusable components, style guides, and their impact on design consistency and efficiency.

• Visual Design & UI: Present high-quality visual designs that reflect strong aesthetic principles, attention to detail, and adherence to accessibility and responsive design standards.

Process Documentation:

• Workflow Design & Optimization: Provide examples of how you've mapped out complex user workflows, identified inefficiencies, and designed streamlined processes for better user experience.

• System Implementation Standards: Illustrate how your designs integrate with underlying technical systems or platforms, considering constraints and enabling smooth handoff to development.

• Measurement & Performance Analysis: Demonstrate how you have defined success metrics for your designs and used data (e.g., from usability tests or analytics) to measure impact and justify design decisions.

📝 Enhancement Note: For a Product Designer role, the portfolio is paramount. It needs to clearly showcase not just visual design skills but also the strategic thinking, research capabilities, and iterative process that lead to effective user experiences. The "Public Service Division" context implies a need to demonstrate an understanding of designing for diverse user groups and potentially complex regulatory environments.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Product Designers with 3-8 years of experience in Singapore, a competitive salary range is estimated between SGD 60,000 to SGD 95,000 per annum. This range can vary based on the candidate's specific experience, portfolio strength, and the final determination of the role's seniority.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision).

• Generous paid time off (annual leave, sick leave, public holidays).

• Professional development opportunities, including training, workshops, and conference attendance.

• Contribution to a robust retirement savings plan (e.g., CPF contributions for Singapore citizens/PRs).

• Opportunities for career advancement within the Public Service Division.

• Access to government employee benefits and schemes.

Working Hours: Standard full-time working hours are typically 40 hours per week. While the role is on-site, the Public Service Division often supports flexible work arrangements where feasible, though core hours and team collaboration needs will take precedence.

📝 Enhancement Note: Salary estimation is based on general market data for Product Designers in Singapore, considering the experience level and the nature of government roles. Actual compensation will be determined by the Public Service Division based on qualifications and role scope. Benefits are standard for public sector positions in Singapore, emphasizing stability and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Government & Public Sector. The Public Service Division plays a critical role in developing and delivering essential services to citizens and businesses in Singapore. This context means a focus on public good, accessibility, inclusivity, and long-term impact rather than short-term commercial gains.

Company Size: The Public Service Division is a large, established organization with numerous departments and agencies. This implies a stable work environment with extensive resources, established processes, and opportunities for cross-agency collaboration.

Founded: As a division of the Singapore government, its roots are deep within the nation's history of public administration and development. This long history suggests a culture of stability, service, and a commitment to national progress.

Team Structure:

• The Product Designer will likely be part of a product squad or a dedicated digital transformation team, working alongside Product Leads, Engineers, Business Analysts, and potentially other designers or researchers.

• Reporting structure will likely involve a Lead Product Designer or a Head of Design/Digital Services, with direct collaboration with Product Managers or Leads responsible for specific digital initiatives.

• Cross-functional collaboration is a core tenet of agile product development within government. Expect close partnerships with policy experts, operational staff, and IT departments to ensure designs meet diverse needs. Methodology:

• Data Analysis & Insights: Emphasis on leveraging user data, feedback, and research findings to drive design decisions and demonstrate impact.

• Workflow Planning & Optimization: Focus on mapping, analyzing, and improving existing processes and user journeys to enhance service delivery.

• Automation & Efficiency: Implementing digital solutions that streamline operations, improve citizen access to services, and increase overall public sector efficiency.

Company Website: https://www.psd.gov.sg/ (Note: This is a general Public Service Division URL; specific departmental sites may vary)

📝 Enhancement Note: Working for a Public Service Division means designing for impact and serving a broad, diverse user base. The culture will likely prioritize integrity, efficiency, and citizen welfare. The scale of the organization offers unique opportunities for large-scale impact and career development within the public sector.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer, with potential for advancement to a senior or lead designer role. It requires a solid foundation in UI/UX principles and practical experience in end-to-end product design, with a strong emphasis on user research, prototyping, and design systems. The scope includes driving design initiatives and contributing to product strategy.

Reporting Structure: The Product Designer will report to a Lead Product Designer or a Product Manager within a specific digital initiative team. They will work collaboratively within an agile "squad" environment, interacting daily with engineers, business analysts, and product owners.

Operations Impact: The role's impact is significant, as it directly influences the usability, accessibility, and effectiveness of digital services used by citizens and public sector employees. Successful design outcomes can lead to improved citizen satisfaction, increased efficiency in public services, and better operational workflows within government agencies. The design decisions made here have a tangible effect on the daily lives of many.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in specialized areas such as user research methodologies, accessibility standards, or advanced prototyping techniques.

• Leadership Development: Opportunities to mentor junior designers, lead design efforts on larger projects, and contribute to the evolution of design processes within the division.

• Cross-Functional Expertise: Gain experience in product strategy, agile development, and understanding the complexities of public sector operations, which can lead to roles in product management or digital transformation leadership.

• Specialization: Develop expertise in specific domains like citizen-facing services, enterprise platforms, or internal productivity tools.

📝 Enhancement Note: The growth path within the Public Service Division is often structured, offering clear progression and opportunities for specialization. The emphasis on public impact can be a strong motivator for career satisfaction. The transferable skills in design, research, and project management are valuable across both public and private sectors.

🌐 Work Environment

Office Type: The role is based at JTC Summit, which is a modern office building likely housing various government agencies and related entities. Expect a professional and structured office environment.

Office Location(s): JTC Summit, Singapore. This location is well-connected within Singapore, offering accessibility via public transport.

Workspace Context:

• Collaborative Environment: The workspace is designed to foster collaboration, with meeting rooms, breakout areas, and potentially open-plan seating to encourage interaction among team members within the product squad.

• Operations Tools & Technology: Access to standard office technology, high-speed internet, and specialized design software (e.g., Figma) and collaboration tools (e.g., Jira, Confluence) will be provided.

• Team Interaction: Regular stand-ups, sprint planning meetings, and design reviews will facilitate consistent interaction with product and engineering teams, ensuring alignment and efficient problem-solving.

Work Schedule: The standard work schedule is full-time, typically Monday to Friday, with core hours expected for team collaboration. While the role is on-site, the public sector may offer some flexibility for work-life balance, subject to operational needs and team requirements.

📝 Enhancement Note: The on-site requirement at JTC Summit indicates a preference for in-person collaboration, which is often beneficial for design activities like workshops and brainstorming. This environment likely offers a stable and professional setting conducive to focused work and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review focusing on resume and portfolio to assess qualifications and experience.

• Portfolio Presentation & Discussion: A key stage involving presenting selected case studies from your portfolio, detailing your design process, rationale, and outcomes. Expect in-depth questions about your contributions and problem-solving approaches.

• Technical/Skills Assessment: May include a design exercise or challenge to evaluate your practical design skills, problem-solving abilities, and proficiency with design tools under timed conditions.

• Behavioral & Team Fit Interview: Interviews with hiring managers and potential team members to assess communication skills, collaboration style, cultural fit with the Public Service Division, and alignment with their values.

• Final Interview: May involve senior leadership to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest case studies that best represent the end-to-end product design process and align with the job description's requirements (e.g., citizen-facing services, agile environments).

• Tell a Story: Structure each case study as a narrative: the problem, your role, the process, key decisions, challenges, solutions, and measurable outcomes. Clearly articulate your individual contributions.

• Highlight Process & Rationale: Focus on how you arrived at your design solutions. Explain the reasoning behind your choices, supported by user research, data, and design principles.

• Showcase Figma & Design Systems: Be prepared to demonstrate your proficiency in Figma, including interactive prototypes, component libraries, and how you've leveraged or contributed to design systems.

• Quantify Impact: Whenever possible, use metrics (e.g., improved conversion rates, reduced task completion time, positive user feedback scores) to demonstrate the impact of your design work.

Challenge Preparation:

• Understand the Context: If a design challenge is given, quickly grasp the problem statement and target users. Ask clarifying questions.

• Focus on Process: Even with limited time, demonstrate your structured design thinking process. Outline your approach, even if you can't fully execute every step.

• Communicate Clearly: Articulate your thought process, assumptions, and design decisions clearly and concisely.

📝 Enhancement Note: The interview process emphasizes a deep dive into your portfolio and design thinking. Be prepared to defend your design choices with evidence and articulate your understanding of user-centered design principles within a public sector context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the primary design and prototyping tool. Proficiency is essential for wireframing, high-fidelity design, creating interactive prototypes, and collaborating with development teams.

• Design Systems: Experience with building, maintaining, or utilizing design systems and component libraries is critical for ensuring consistency and scalability.

Analytics & Reporting:

• Familiarity with analytics dashboards (e.g., Google Analytics, Adobe Analytics) to understand user behavior and measure the impact of design changes.

• Experience with user feedback platforms to gather qualitative insights. CRM & Automation:

• While not a direct CRM role, understanding how design integrates with backend systems and potentially citizen relationship management platforms is advantageous.

• Familiarity with project management tools like Jira and Confluence for workflow tracking, documentation, and collaboration within agile teams.

📝 Enhancement Note: Proficiency in Figma is a non-negotiable requirement. The mention of Jira and Confluence indicates an agile development environment where design needs to integrate seamlessly with development workflows and documentation.

👥 Team Culture & Values

Operations Values:

• Citizen-Centricity: A core value driving all decisions, ensuring that designs prioritize the needs and experiences of the public.

• Integrity & Trust: Upholding the highest ethical standards in design and data handling, crucial for public trust.

• Efficiency & Effectiveness: Striving for optimal resource utilization and delivering services that are both functional and impactful.

• Collaboration & Teamwork: Fostering a cooperative environment where diverse perspectives are valued to achieve common goals.

• Innovation for Impact: Encouraging creative solutions that address public challenges and improve service delivery.

Collaboration Style:

• Cross-functional Integration: Designs are developed in close partnership with product managers, engineers, policy experts, and other stakeholders to ensure holistic solutions.

• Process Review & Feedback: An open culture of design critiques and feedback sessions to continuously refine designs and processes.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings, and design resources across teams and potentially the wider public service.

📝 Enhancement Note: The culture emphasizes a strong sense of public service, collaboration, and a commitment to delivering high-quality, accessible digital experiences. Candidates should demonstrate an understanding of these values and how they translate into design practice.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Diverse Audiences: Catering to a broad spectrum of users with varying digital literacy, accessibility needs, and backgrounds.

• Navigating Bureaucracy & Constraints: Working within established government processes, policies, and technical limitations while still innovating.

• Measuring Public Impact: Defining and quantifying the success of designs in terms of public good and service effectiveness, which may differ from purely commercial metrics.

• Keeping Pace with Technology: Continuously adapting design practices and tools to leverage emerging technologies for better public service delivery.

Learning & Development Opportunities:

• Operations Skill Advancement: Opportunities to specialize in areas like inclusive design, service design for complex public systems, or advanced user research techniques.

• Industry Conferences & Certifications: Support for attending relevant design conferences (e.g., UXPA, CHI) and obtaining certifications in areas like accessibility or service design.

• Mentorship & Leadership: Access to mentorship programs and pathways for developing leadership skills, potentially leading to team lead or management roles within digital services.

📝 Enhancement Note: This role offers the unique challenge and reward of designing for the public good. The growth opportunities are substantial, focusing on developing expertise in a critical sector and contributing to significant national initiatives.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex problem you solved using user research and design thinking. What was your process, and what was the outcome?" (Focus on problem framing, research methods, design decisions, and impact.)

• "How do you balance user needs, business objectives, and technical constraints in your design process?" (Demonstrate strategic thinking and negotiation skills.)

• "Walk me through a project where you had to collaborate closely with engineers and product managers. What were the key challenges and how did you overcome them?" (Highlight collaboration and communication skills.) Company & Culture Questions:

• "Why are you interested in designing for the public sector?" (Showcase your understanding of public service values and citizen impact.)

• "How do you ensure your designs are accessible to all users?" (Detail your knowledge of accessibility standards and practical application.)

• "How would you approach designing a digital service for citizens with low digital literacy?" (Assess your user empathy and problem-solving for specific demographics.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline: The Problem, Your Role, The Process (Research, Ideation, Design, Testing), The Solution, and The Impact (Metrics/Outcomes).

• Be Specific About Your Contributions: Clearly articulate what you did versus what the team did. Use "I" statements when discussing your actions.

• Explain Your 'Why': Be ready to explain the rationale behind every major design decision. Connect your choices back to user needs, research findings, or business goals.

• Prepare for Figma Demos: Have your Figma files ready to showcase interactive prototypes, component libraries, and design system elements. Be prepared to talk through your workflow.

• Anticipate Questions: Think about potential questions regarding trade-offs, challenges, and alternative solutions you considered.

📝 Enhancement Note: Interview preparation should focus on demonstrating a deep understanding of the design process, strong user empathy, and an appreciation for the unique context of public service design. Your portfolio is your primary tool, so practice presenting it effectively.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided Workday link.

• Customize Your Resume: Tailor your resume to highlight keywords and experiences mentioned in the job description, such as "user-centered design," "Figma," "design systems," "user research," and "agile." Quantify your achievements with metrics where possible.

• Curate Your Portfolio: Select 2-3 of your most relevant and impactful case studies. Ensure they clearly demonstrate your end-to-end design process, problem-solving skills, and proficiency with Figma. Make sure your portfolio is easily accessible (e.g., via a link).

• Practice Your Portfolio Presentation: Rehearse walking through your case studies, focusing on clear storytelling, explaining your design rationale, and articulating your specific contributions. Be prepared to answer in-depth questions about your work.

• Research the Public Service Division: Understand their mission, recent digital initiatives, and the importance of citizen-centric design. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.