Product Designer Senior

📍 Job Overview

Job Title: Product Designer Senior

Company: Experian

Location: São Paulo, São Paulo, Brazil

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: 2026-05-22T20:50:20.348

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Drive the creation of intuitive, functional, and business-aligned digital experiences by leading the end-to-end product design process.

• Collaborate closely with cross-functional teams, including Product, Technology, and other key stakeholders, to translate complex challenges into impactful product solutions.

• Spearhead user-centric design methodologies, from initial problem discovery and research through to final solution delivery and validation.

• Contribute to and leverage a robust Design System, ensuring consistency, accessibility, and efficiency across all digital products.

• Utilize data-driven insights and experimentation, including A/B testing, to continuously optimize user journeys and product performance.

📝 Enhancement Note: This role is positioned as a Senior Product Designer with a strong emphasis on conversational AI and a hybrid work model, requiring a blend of strategic thinking and hands-on design execution within a large, established technology firm.

📈 Primary Responsibilities

• Lead the discovery phase of product development, employing user research, interviews, data analysis, and insights gathering to define and deeply understand user needs and business problems.

• Develop comprehensive UX/UI deliverables, including detailed user flows, wireframes, interactive prototypes, and polished visual designs, primarily using Figma.

• Architect information and map out user journeys to ensure intuitive navigation and seamless user experiences across digital platforms.

• Plan and execute usability testing and continuous validation (qualitative and quantitative) to gather feedback and iterate on design solutions.

• Facilitate effective handoff and collaboration with engineering teams, providing clear specifications, leveraging Dev Mode features in Figma, and defining acceptance criteria for successful implementation.

• Utilize and contribute to the Design System, ensuring componentization, consistency, accessibility standards, and overall design integrity.

• Define and monitor key product metrics, including funnel analysis, retention rates, and A/B test results, to measure the impact of design decisions and drive ongoing optimization.

📝 Enhancement Note: The responsibilities highlight a full-stack design role, encompassing strategic problem definition, detailed execution, and performance measurement, with a specific focus on AI-driven conversational interfaces.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Communication, or a related field.

Experience: 5-10 years of solid experience as a Conversational Designer, Content Designer, Information Architect, or UX Writer within digital product environments.

Required Skills:

• Expertise in product discovery, including user research methodologies, in-depth interviews, data analysis, and insight generation.

• Proficiency in UX/UI design principles, with strong skills in creating user flows, wireframes, interactive prototypes, and visual design using Figma.

• Demonstrated ability in information architecture and designing complex user journeys.

• Experience conducting usability testing and employing both qualitative and quantitative validation techniques.

• Proven ability to collaborate with engineering teams for seamless design handoff, including spec documentation and Dev Mode utilization.

• Strong understanding and practical application of Design Systems, focusing on componentization, consistency, and accessibility.

• Familiarity with defining and analyzing product metrics, including funnel analysis, retention, and A/B testing for performance optimization.

• Experience with AI applied to conversational interfaces and chatbot development.

Preferred Skills:

• Experience in designing and developing chatbots and conversational interfaces.

• Advanced skills in user research methodologies and reporting.

• Familiarity with data analysis tools and techniques for product insights.

• Experience contributing to or leading the evolution of a Design System.

• Understanding of accessibility standards (WCAG) and their implementation in design.

📝 Enhancement Note: The experience requirements are specific, calling for deep expertise in conversational design and AI interfaces, indicating a niche but critical area of focus for this role. The 5-10 year experience level suggests a senior individual contributor role with potential for mentorship.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design projects, demonstrating a clear understanding of problem definition, user research, ideation, prototyping, and final execution.

• Present case studies that highlight the application of AI in conversational interfaces or chatbot design, detailing the user problems addressed and the solutions implemented.

• Include examples of information architecture and user journey mapping for complex digital products.

• Demonstrate proficiency in Figma, showcasing wireframes, interactive prototypes, and final visual designs.

• Detail contributions to or usage of Design Systems, emphasizing consistency and componentization.

• Include examples of how user research and usability testing informed design decisions and led to measurable improvements.

Process Documentation:

• Document the discovery process, including research methodologies, user personas, empathy maps, and problem statements.

• Illustrate the design process, from low-fidelity wireframes to high-fidelity interactive prototypes and final visual designs.

• Detail the user validation process, including usability testing plans, participant recruitment, test scenarios, and findings.

• Showcase the handoff process to engineering, including design specifications, asset delivery, and collaboration methods.

• Explain how the Design System was utilized or contributed to within the projects presented.

📝 Enhancement Note: A strong portfolio is crucial for this role, as it will be the primary method for assessing practical skills in conversational design, AI integration, and end-to-end product design execution. The emphasis on metrics and impact is key for a senior role.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in São Paulo, Brazil, with 5-10 years of experience, the estimated annual salary range is R$ 120,000 - R$ 180,000. This estimate considers the cost of living in São Paulo, the seniority of the role, and Experian's position as a large, established technology company.

Benefits:

• Comprehensive health and dental insurance plans.

• Life insurance coverage.

• Meal vouchers (Vale Refeição/Alimentação).

• Performance-based bonuses.

• Professional development opportunities, including training, workshops, and conference attendance.

• Access to Experian's global learning platforms and resources.

• Hybrid work model flexibility.

• Employee Assistance Program (EAP) for personal and professional support.

• Opportunities for career advancement within a global organization.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with flexibility offered due to the hybrid work arrangement.

📝 Enhancement Note: Salary is estimated based on senior-level Product Designer roles in major Brazilian tech hubs. Actual compensation will depend on Experian's internal compensation structure, the candidate's specific experience, and negotiation. Benefits are standard for large multinational corporations in Brazil.

🎯 Team & Company Context

🏢 Company Culture

Industry: Experian operates within the Data & Analytics and Financial Technology (FinTech) sectors, positioning itself as a leading "Datatech" in Brazil. This industry context means a strong focus on data security, regulatory compliance, innovation in risk analysis, and leveraging technology to drive financial inclusion and efficiency.

Company Size: Experian is a large multinational corporation with 22,000 employees operating in 32 countries. In Brazil, they have over 4,000 employees. This size indicates a structured environment with established processes, significant resources, and opportunities for global collaboration, but also potentially more complex decision-making pathways.

Founded: Experian's global operations are headquartered in Dublin, Ireland, and it is listed on the London Stock Exchange (EXPN), part of the FTSE 100 index. The company has a long history, though specific founding dates for its Brazilian operations are not detailed, its presence suggests a significant, long-term investment in the Brazilian market.

Team Structure:

• The Technology department houses the product design function, likely comprising multiple product teams.

• The Senior Product Designer will be part of a product team that includes Product Managers, Engineers, and potentially other designers or researchers.

• Reporting likely goes up through a Design Lead or Head of Product/Design within the Brazilian operations.

Methodology:

• Data-driven decision-making is paramount, utilizing analytics, A/B testing, and user feedback to inform product strategy and design iterations.

• Agile methodologies are likely employed for product development, enabling iterative design and rapid responses to market changes.

• A strong emphasis is placed on user-centric design principles, ensuring that user needs are at the forefront of all product development efforts.

• Innovation and the adoption of new technologies, particularly AI, are key drivers for the company's strategy.

Company Website: https://www.experian.com/careers/

📝 Enhancement Note: Experian's positioning as a "Datatech" and its focus on AI and risk analysis suggest a technically sophisticated and data-intensive work environment. The company's global presence and employee count imply a structured, yet innovative, culture.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a level of expertise and autonomy above mid-level designers. Individuals at this level are expected to lead design initiatives, mentor junior team members, influence product strategy, and tackle complex design challenges independently. They are key contributors to the product development lifecycle, driving innovation and ensuring high-quality user experiences.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager, Head of Product, or a Lead Designer within Experian's technology division in Brazil. They will work collaboratively within a product team, reporting to project leads or product owners for specific initiatives.

Operations Impact: The Senior Product Designer plays a crucial role in shaping the user experience of Experian's digital products, particularly those involving AI and conversational interfaces. Their work directly impacts customer acquisition, user engagement, retention, and the overall effectiveness of Experian's solutions in risk analysis, authentication, and fraud prevention. High-impact design can lead to increased customer satisfaction, reduced operational costs (e.g., through efficient self-service via chatbots), and a stronger competitive market position.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven conversational design, UX writing for AI, or advanced user research techniques.

• Leadership: Transition into a Lead Product Designer or Design Manager role, overseeing teams and setting design strategy.

• Cross-functional Mobility: Move into Product Management, UX Research, or even specific AI/Data Science roles within Experian by leveraging their understanding of user needs and product development.

• Global Mobility: Opportunities to work on international projects or transfer to other Experian offices globally.

• Skill Development: Access to extensive online learning platforms, certifications, and workshops provided by Experian.

📝 Enhancement Note: The senior level suggests significant responsibility and the potential for mentorship and leadership. Experian's global footprint offers unique growth avenues beyond typical local opportunities.

🌐 Work Environment

Office Type: The role is designated as Hybrid, implying a mix of remote work and in-office presence. This suggests a modern office setup designed to support collaboration, innovation, and focused work.

Office Location(s): The primary office is located at Av. das Nações Unidas, 14.401, in São Paulo, Brazil. This is a prominent business district, likely offering good accessibility via public transport and proximity to various amenities.

Workspace Context:

• The office environment is expected to foster collaboration, with meeting rooms, common areas, and potentially dedicated design spaces.

• Access to essential design tools, high-speed internet, and necessary technological infrastructure will be provided to support productivity.

• Opportunities for informal interactions with colleagues from various departments (Product, Engineering, Data Science, Marketing) will be available, facilitating knowledge sharing and cross-pollination of ideas.

• The hybrid model allows for focused individual work at home and collaborative sessions or team meetings in the office.

Work Schedule: The standard work schedule is Full Time (likely 40 hours per week). The hybrid nature of the role provides some flexibility in structuring the work week, balancing in-office days with remote work, which can aid in managing personal commitments and optimizing productivity.

📝 Enhancement Note: The hybrid arrangement is a key aspect of the work environment, indicating a move towards modern work practices that balance flexibility with the benefits of in-person collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and resume, focusing on experience relevant to product design, UX/UI, and AI interfaces.

• Portfolio Review & Presentation: You will be asked to present your portfolio, highlighting 2-3 key projects that demonstrate your skills in conversational design, problem-solving, and end-to-end design process. Be prepared to discuss your role, the challenges, your process, and the outcomes.

• Technical/Design Interview: This may involve a design exercise or a deep dive into your portfolio projects, assessing your understanding of UX principles, Figma proficiency, and ability to articulate design decisions.

• Behavioral & Cultural Fit Interview: Questions will assess your problem-solving approach, collaboration style, ability to work in a hybrid environment, and alignment with Experian's values.

• Hiring Manager/Team Interview: Further discussion with the hiring manager and potential team members to assess fit and answer specific questions about the role and team dynamics.

Portfolio Review Tips:

• Curate Selectively: Choose projects that best showcase your expertise in conversational design, AI interfaces, and the full design lifecycle. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the problem, your specific role and contributions, the design process followed, key decisions made, and the measurable impact or learnings. Use visuals effectively.

• Highlight AI & Conversation: Explicitly detail your experience with AI in interfaces and conversational design. Show how you've approached user needs in this context and the tools/methods used.

• Demonstrate Figma Proficiency: Include examples of your work in Figma, showcasing wireframes, interactive prototypes, and final UI designs. Be ready to discuss your workflow and any custom components or libraries you've used.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., improved conversion rates, increased user satisfaction, reduced error rates).

• Address Hybrid/Remote Aspects: Briefly mention how you've successfully collaborated remotely or in hybrid settings in past roles.

Challenge Preparation:

• Design Exercise: If a design exercise is given, focus on understanding the prompt thoroughly. Emphasize your process, even if you can't complete everything. Think aloud and articulate your reasoning.

• Case Study Presentation: Practice presenting your portfolio projects concisely and engagingly, focusing on the impact and your strategic thinking.

• Conversational AI Scenarios: Be prepared to discuss hypothetical scenarios involving chatbots or AI interfaces, outlining how you would approach designing solutions for them.

📝 Enhancement Note: The interview process is standard for senior design roles, with a strong emphasis on portfolio presentation and practical design skills, particularly in the AI and conversational design domain.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for UX/UI design, wireframing, prototyping, and visual design. Proficiency is essential, including advanced features like component libraries, auto layout, and collaboration tools.

• AI Tools/Platforms: Familiarity with AI technologies and platforms relevant to conversational interfaces (e.g., NLP engines, chatbot frameworks) may be beneficial, though not necessarily hands-on development.

• Design System Tools: Experience with tools or platforms used for managing and contributing to design systems.

Analytics & Reporting:

• Data Analysis Tools: Experience with tools like Google Analytics, Adobe Analytics, or internal BI platforms to understand user behavior and product performance.

• A/B Testing Platforms: Familiarity with tools used for experimentation and A/B testing (e.g., Optimizely, VWO, or built-in platform tools).

• Dashboarding Tools: Experience with visualization tools like Tableau, Power BI, or Looker for presenting data insights.

CRM & Automation:

• While not a direct CRM role, understanding how design impacts user journeys within CRM systems or customer-facing platforms is valuable.

• Project Management Tools: Proficiency in tools like Jira, Asana, or Trello for task management and collaboration with engineering teams.

• Collaboration Tools: Microsoft Teams, Slack, or similar platforms for day-to-day communication.

📝 Enhancement Note: Figma is highlighted as a core requirement. While direct AI development isn't specified, understanding AI concepts and their application in interfaces is critical. Familiarity with data analytics for design optimization is also key.

👥 Team Culture & Values

Operations Values:

• Innovation: A commitment to leveraging cutting-edge technology, particularly AI, to develop novel solutions for risk analysis and customer interactions.

• User-Centricity: Placing the needs and experiences of users at the forefront of all design and product development decisions.

• Data-Driven Approach: Relying on data and analytics to inform strategy, validate designs, and measure impact, ensuring efficiency and effectiveness.

• Collaboration: Fostering a team-oriented environment where cross-functional partnerships are essential for success.

• Integrity & Trust: Upholding high standards in data handling and providing reliable solutions for clients.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with Product Managers, Engineers, Researchers, and other stakeholders, participating in all phases of the product lifecycle.

• Open Communication: Encouraging transparent communication, constructive feedback, and active listening within and across teams.

• Agile & Iterative: Embracing an iterative approach to design, with regular feedback loops and a willingness to adapt based on insights and changing requirements.

• Knowledge Sharing: Promoting a culture where team members share best practices, learnings, and insights to collectively elevate the team's capabilities.

📝 Enhancement Note: Experian's culture appears to blend innovation with a structured, data-driven approach, emphasizing collaboration and user focus, particularly within its technology and product development teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI Complexity with User Simplicity: Designing intuitive conversational interfaces for complex AI-driven products requires simplifying sophisticated technology for end-users.

• Data Privacy and Security: Ensuring user data is handled securely and ethically within AI-powered systems, adhering to strict regulations.

• Rapid Technological Advancements: Keeping pace with the fast-evolving landscape of AI and conversational interface technologies.

• Cross-Cultural Design: Designing for a global user base with diverse linguistic and cultural nuances, especially within a multinational company.

• Hybrid Work Integration: Maintaining strong team cohesion and efficient collaboration in a hybrid work environment.

Learning & Development Opportunities:

• Specialized AI/Conversational Design Training: Access to advanced courses and workshops focused on the nuances of AI interaction design.

• Global Design Community: Engaging with Experian's international design community to learn from peers and share insights on global product strategies.

• Mentorship Programs: Opportunities to be mentored by senior design leaders or to mentor junior designers, fostering leadership skills.

• Industry Conferences and Certifications: Support for attending relevant design and technology conferences (e.g., UX, AI, product management) and pursuing professional certifications.

📝 Enhancement Note: The primary challenge lies in bridging the gap between advanced AI capabilities and user-friendly design. Experian's global scale and commitment to innovation provide rich opportunities for professional growth.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a conversational interface for a user trying to understand their credit risk score, considering the complexity of financial data and potential user anxiety?" (Focus on empathy, data simplification, and clear conversational flow.)

• "Describe a time you had to advocate for a design decision that was met with resistance from stakeholders. How did you handle it, and what was the outcome?" (Demonstrate persuasion, data-backed arguments, and collaboration skills.)

Company & Culture Questions:

• "What interests you most about Experian's mission and its role as a 'Datatech' in Brazil?" (Research Experian's impact on financial inclusion and risk management.)

• "How do you see yourself contributing to a hybrid work environment and fostering collaboration within your team?" (Highlight your proactive communication and teamwork strategies.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the problem, your role, the process, your key decisions, and the results. Use a consistent framework.

• Emphasize AI & Conversational Design: Dedicate specific slides or talking points to how you applied AI principles or designed conversational flows. Showcase any user testing or data that validated these specific aspects.

• Showcase Figma Mastery: Be prepared to quickly navigate through your Figma prototypes or designs to illustrate specific interaction patterns or UI elements.

• Quantify Everything Possible: Back up your claims with data. If you don't have hard numbers, discuss qualitative feedback and the potential impact you aimed for.

• Be Ready for Deep Dives: Anticipate questions about your design rationale, trade-offs made, and alternative solutions you considered.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating expertise in conversational AI design, user-centric problem-solving, and the ability to translate complex technical capabilities into user-friendly experiences, all supported by a well-curated portfolio.

📌 Application Steps

To apply for this Product Designer Senior position:

• Submit your application through the provided link on the Experian careers portal.

• Portfolio Customization: Tailor your portfolio to prominently feature projects demonstrating your expertise in conversational design, AI interfaces, and end-to-end product design lifecycle management. Highlight your proficiency with Figma and any contributions to design systems.

• Resume Optimization: Ensure your resume clearly articulates your 5-10 years of experience, specifically mentioning roles like Conversational Designer, UX Writer, or Information Architect. Quantify achievements and highlight skills relevant to AI and user research.

• Interview Preparation: Practice presenting your portfolio projects, focusing on storytelling, problem-solving, and quantifiable results. Prepare to discuss your approach to hybrid work and collaboration.

• Company Research: Familiarize yourself with Experian's mission, its role as a "Datatech" in Brazil, and its commitment to innovation, especially in AI and risk management. Understand their values and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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