Product Designer Sênior

📍 Job Overview

Job Title: Product Designer Sênior

Company: Dito

Location: Belo Horizonte, Minas Gerais, Brazil

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-05-12

Experience Level: Senior (5-10 years)

Remote Status: Hybrid (Remote OK, with potential for office presence in Belo Horizonte)

🚀 Role Summary

• This Senior Product Designer role is critical for Dito's mission to optimize customer relationships through intelligent, segmented solutions.

• You will be instrumental in driving innovation and user-centricity across Dito's digital product suite, focusing on scalable and impactful design solutions.

• The position requires a strong command of the full product design lifecycle, from initial discovery and hypothesis definition through to validation, prototyping, and seamless handoff.

• A key aspect of this role involves actively maintaining and evolving Dito's Design System, ensuring consistency, quality, and efficiency across all products.

• This role is deeply embedded within a data-driven culture, utilizing metrics and user insights to inform all design decisions and product enhancements.

📝 Enhancement Note: The job title "Product Designer Sênior" directly translates to "Senior Product Designer." Given the responsibilities described, this role is firmly within the Product Design discipline, with a strong emphasis on UX/UI, product strategy, and cross-functional collaboration. The "Remote OK" status suggests a hybrid model, with potential for in-office collaboration in Belo Horizonte, which is Dito's headquarters. The company's focus on optimizing customer relationships and its B2B SaaS nature are key contextual elements for this role.

📈 Primary Responsibilities

• Lead the investigation of product-related problems and identify scalable, innovative opportunities to enhance user experience and business outcomes.

• Conduct thorough user research, competitive benchmarking, and heuristic analyses to inform and validate design decisions.

• Own the entire design process, from initial discovery and hypothesis formulation to detailed prototyping, rigorous validation, and efficient handoff to engineering.

• Design intuitive and consistent user experiences that deliver tangible value and clarity to end-users across various platforms and contexts.

• Apply critical thinking and established usability best practices to simplify complex challenges and create elegant, user-friendly solutions.

• Validate design solutions through a variety of methods, including usability testing, A/B testing, and other qualitative/quantitative research techniques.

• Leverage product usage, adoption, and satisfaction metrics to guide iterative design improvements and strategic product roadmap planning.

• Ensure the delivery of high-quality design artifacts with clear, traceable documentation for both internal teams and future reference.

• Collaborate closely with Product Management and Engineering teams to translate user insights and business requirements into technically feasible and scalable solutions.

• Actively maintain, evolve, and champion the company's Design System, ensuring visual consistency and design quality across all Dito products.

• Contribute to the continuous improvement of design practices within the team and the broader organization through knowledge sharing and mentorship.

📝 Enhancement Note: The responsibilities are comprehensive, covering the full spectrum of a senior product designer's duties. The emphasis on "investigate problems," "identify opportunities," and "validate hypothesis" points to a strong discovery and research focus, which is crucial for senior-level roles. The explicit mention of "Design System" maintenance and evolution is a significant responsibility, requiring proactive management and contribution. Collaboration with "Produto e Engenharia" (Product and Engineering) is highlighted, underscoring the need for strong cross-functional communication and alignment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Design, Human-Computer Interaction, Psychology, or a related field is beneficial. A strong portfolio will often supersede formal educational requirements for senior roles.

Experience: 5-10 years of demonstrated experience as a Product Designer, with a significant track record of successfully navigating all stages of the digital product development lifecycle.

Required Skills:

• Proven experience as a Product Designer, managing the end-to-end product design cycle from discovery to delivery.

• A compelling portfolio showcasing impactful projects and quantifiable results on digital products.

• Excellent communication, argumentation, and negotiation skills, with the ability to lead projects and prioritize effectively.

• Extensive experience in product discovery, ideation, prototyping, usability testing, and hypothesis validation.

• Hands-on experience in building, documenting, and evolving Design Systems.

• Strong systemic vision with an ability to understand business rules and leverage product metrics for informed decision-making.

• Demonstrated ability to design consistent user experiences across diverse devices and usage contexts.

• Proficiency in utilizing generative AI tools and automation to accelerate design processes, including discovery, ideation, and prototyping.

Preferred Skills:

• Prior experience working within B2B SaaS companies.

• Practical knowledge and application of Product-Led Growth (PLG) strategies.

• Experience with product data analysis or the instrumentation of product metrics.

• Active participation in Design System communities or related initiatives.

📝 Enhancement Note: The experience requirement is clearly defined as "5-10 years" based on the AI-generated "Senior" level. The required skills are directly extracted from the "Requisitos" section, ensuring all key technical and soft skills are covered. The preferred skills are also explicitly listed under "Diferenciais," offering candidates a clear path to differentiate themselves. The mention of "ferramentas de IA generativa e automação" (generative AI and automation tools) is a modern requirement that should be highlighted.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, clearly demonstrating your experience and the real-world impact of your work on digital products.

• Showcase projects that highlight your proficiency in the entire design lifecycle, from initial problem discovery and user research to final implementation and post-launch analysis.

• Include case studies that detail your approach to complex problem-solving, design decision-making, and your ability to collaborate effectively with cross-functional teams.

• Explicitly demonstrate how your designs have contributed to key business objectives, such as user adoption, engagement, retention, or revenue growth.

Process Documentation:

• Provide documentation for your design processes, detailing your methods for user research, ideation, prototyping, and validation.

• Showcase examples of how you've documented design specifications, user flows, and interaction patterns for engineering handoff.

• Include evidence of your approach to measuring the success of design implementations, referencing specific metrics and analytical frameworks used.

• Demonstrate your capacity to manage and evolve design documentation, ensuring it remains a valuable resource for the team and product development.

📝 Enhancement Note: The "Requisitos" section explicitly states the need for a "Portfólio demonstrando projetos relevantes e impacto real em produtos digitais." This section elaborates on what such a portfolio should contain, focusing on impact, process, and cross-functional collaboration, which are crucial for senior-level operations and design roles. The emphasis on "impacto real" and "métricas de produto" aligns with the data-driven culture at Dito.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Brazil (specifically Belo Horizonte), with 5-10 years of experience, the estimated annual salary range is R$ 96,000 - R$ 156,000 (approximately R$ 8,000 - R$ 13,000 per month). This estimate considers the company's size, industry (technology/SaaS), and the senior nature of the role.

Benefits:

• Dito Flex: Flexible Meal and Food Vouchers provided via Caju card, allowing employees to choose how to allocate their balance based on personal needs and preferences.

• Health & Dental Insurance: National coverage through Bradesco, with no co-payment required and coverage extended to dependents (children and spouses).

• Wellhub (formerly Gympass): Access to various fitness plans, including a free option.

• Home Office Allowance: Financial support to help cover expenses associated with remote work.

• Sesc Partnership: Discounts on a wide range of services including education, health, culture, sports, tourism, leisure, and assistance.

• Extended Parental Leave: Enhanced maternity and paternity leave policies, also applicable to adoption and judicial guardianship, with continued VA/VR benefits during the leave period.

• Flexible Work Hours: 40-hour work week with genuine flexibility in scheduling.

• No Dress Code: Freedom in personal style.

• Learning Incentives: Numerous opportunities for professional development, including events, internal talks, meetups, and an internal library.

• Office Perks: Snacks, games, and arcade machines available at the office for breaks.

• Discounts & Partnerships: Agreements with various restaurants, gyms, educational institutions, language schools, and more.

• Team Integration Events: Regular social gatherings and team-building activities.

• Diversity & Inclusion Committees: Internal committees driving awareness, learning, and inclusion initiatives for underrepresented groups.

Working Hours: 40 hours per week with genuine flexibility.

📝 Enhancement Note: The salary estimation is based on publicly available data for Senior Product Designer roles in Brazil, adjusted for location (Belo Horizonte) and experience level. The benefits are directly extracted from the provided text and are detailed to showcase their value to potential candidates. The mention of flexible hours and no dress code are significant cultural points.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology sector, specifically focused on customer relationship optimization and intelligent customer engagement solutions through a SaaS platform. Dito operates within the MarTech/CRM technology space, aiming to bridge the gap between companies and their consumers.

Company Size: While not explicitly stated, the mention of "San Pedro Valley, in Belo Horizonte" and the comprehensive benefits package suggest a mid-to-large sized tech company, likely employing between 200-1000+ individuals.

Founded: 2008. Dito was founded in Belo Horizonte, growing from its roots in the "San Pedro Valley" innovation hub.

Team Structure:

• The Product Design team is likely part of a larger Product or Technology department.

• Senior Product Designers are expected to operate with significant autonomy, leading projects and collaborating closely with Product Managers and Engineering teams.

• There's a strong emphasis on cross-functional collaboration, with design integrated into the development process from discovery through to delivery.

Methodology:

• Data-Driven Decision Making: A core principle, with metrics and user data heavily influencing product and design choices.

• User-Centricity: A strong focus on understanding and serving the end-user's needs and improving customer relationships.

• Agile Development: Implicitly supported by close collaboration between Design, Product, and Engineering, and the emphasis on iterative improvements.

• Continuous Learning & Improvement: Encouraged through internal initiatives, events, and a culture of sharing best practices.

Company Website: http://dito.com.br/

📝 Enhancement Note: The company culture is heavily defined by its "FERA" values (Pega e Faz, Ética, Resultado, Alegria, Aprender - Take and Do, Ethics, Result, Joy, Learn). The description emphasizes people, collaboration, respect for differences, and work-life balance. This section synthesizes that information, framing it within a tech/SaaS context. The company size is inferred from its longevity, recognition (GPTW), and comprehensive benefits.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role. It implies a high degree of autonomy, ownership, and the ability to mentor junior designers. The individual will be expected to tackle complex problems, influence product strategy, and drive design initiatives with minimal supervision. The role is not just about execution but also about strategic contribution to product direction and design methodology.

Reporting Structure: While not explicitly detailed, Senior Product Designers typically report to a Design Lead, Head of Product, or a Product Manager. They are expected to collaborate closely with Product Managers and Engineering Leads on a day-to-day basis.

Operations Impact: The Senior Product Designer's impact is crucial for Dito's business objectives. By creating intuitive, scalable, and user-centric product experiences, they directly influence customer satisfaction, adoption rates, engagement, retention, and ultimately, revenue growth. Their work in optimizing customer relationships through technology is a direct driver of business success.

Growth Opportunities:

• Leadership Development: Potential to grow into a Design Lead or Manager role, overseeing a team of designers and shaping the design vision.

• Specialization: Opportunities to deepen expertise in specific areas like Design Systems, user research methodologies, or product analytics.

• Strategic Influence: Greater involvement in product strategy, roadmap planning, and cross-functional leadership initiatives.

• Mentorship: Opportunity to mentor junior designers, sharing knowledge and best practices.

• Skill Expansion: Continuous learning through company-provided resources, encouraging exploration of new design tools, methodologies, and emerging technologies like generative AI.

📝 Enhancement Note: This section interprets the "Senior" designation and maps it to typical career progression and responsibilities within a tech company's design function. The emphasis on strategic influence and mentorship is key for senior roles. The "Operations Impact" section links the design role's contributions directly to business outcomes, which is a critical perspective for operations-focused professionals.

🌐 Work Environment

Office Type: Dito offers a hybrid work environment. While remote work is supported ("Remote OK"), the presence of an office in Belo Horizonte with amenities like "lanches, games e fliperama" suggests it's a functional hub for collaboration, team events, and potentially, in-person work sessions or meetings.

Office Location(s): The primary office location is in Belo Horizonte, Minas Gerais, Brazil. The address "30310-010" places it in a well-established area of the city.

Workspace Context:

• Collaborative Environment: The office is designed to foster interaction, with common areas for breaks and informal networking. The culture encourages collaboration across teams and roles.

• Tools and Technology: While not explicitly detailed for designers, the company's tech focus implies access to modern design software and collaboration platforms. The explicit mention of generative AI tools suggests a forward-thinking approach to technology adoption.

• Team Interaction: The hybrid model allows for flexible interaction, balancing focused remote work with the benefits of in-person team connection and collaboration. The company actively promotes integration events.

Work Schedule: A flexible 40-hour work week is standard, allowing employees to manage their schedules effectively to balance professional responsibilities with personal well-being.

📝 Enhancement Note: This section synthesizes information about the hybrid setup, office perks, and the company's collaborative culture. It frames these aspects in the context of how they affect a designer's daily work and interaction. The "no dress code" policy also contributes to the overall work environment description.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit your resume and portfolio through the provided Trakstar link.

• Initial Screening: A recruiter or hiring manager will review your application, focusing on experience alignment and portfolio quality.

• Technical/Design Interview: Expect discussions about your portfolio, design process, problem-solving approaches, and experience with specific tools and methodologies (e.g., Design Systems, user research, AI tools). Be prepared to walk through case studies.

• Cross-functional Interviews: Interviews with Product Managers and Engineering Leads to assess collaboration skills, communication, and alignment with Dito's product development process.

• Cultural Fit / Values Interview: An assessment of your alignment with Dito's "FERA" values (Pega e Faz, Ética, Resultado, Alegria, Aprender) and overall company culture.

• Final Interview: Potentially with a senior leader to discuss strategic fit and long-term vision.

Portfolio Review Tips:

• Showcase Impact: Clearly articulate the problem you solved, your role, the design process, and most importantly, the tangible results and impact (metrics) of your work.

• Process Clarity: Detail your design methodology, including discovery, research, ideation, prototyping, testing, and handoff. Explain why you chose certain methods.

• Design System Contribution: If applicable, highlight your experience with Design Systems, showcasing contributions, maintenance, or how you’ve leveraged them effectively.

• Problem-Solving Narrative: Structure case studies as compelling stories that demonstrate your critical thinking and ability to navigate complex challenges.

• Tool Proficiency: Be ready to discuss your proficiency with design tools and your experience integrating generative AI into your workflow.

• Tailor to Dito: Understand Dito's business (customer relationship optimization, B2B SaaS) and try to highlight projects or skills that align with their mission and challenges.

Challenge Preparation:

• Design Exercise: Be prepared for a potential take-home design challenge or a live design exercise focused on a specific problem relevant to Dito's products.

• Problem Decomposition: Practice breaking down complex problems into manageable parts and articulating your approach logically.

• Data & Metrics Focus: Understand how to use data to inform design decisions and how to measure the success of your solutions.

• Cross-functional Communication: Prepare to explain your design rationale clearly and concisely to non-designers (e.g., engineers, product managers).

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to present their portfolio effectively and prepare for the interview process, given the role's requirements and Dito's culture. The emphasis on "impact," "process," and "data" is critical for senior design roles.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable for modern design teams), Sketch, Adobe Creative Suite. Proficiency in at least one industry-standard tool is expected.

• Prototyping & User Testing: InVision, Maze, UserTesting.com, or similar platforms for creating interactive prototypes and conducting remote usability tests.

• Design System Management: Tools and frameworks for managing component libraries and design tokens.

• Generative AI Tools: Proficiency or familiarity with AI tools for ideation, content generation, image creation, or code assistance (e.g., ChatGPT, Midjourney, GitHub Copilot for designers).

Analytics & Reporting:

• Product Analytics Platforms: Google Analytics, Mixpanel, Amplitude, or similar tools for tracking user behavior, feature adoption, and conversion rates.

• Data Visualization Tools: Tableau, Power BI, Looker, or internal dashboards for presenting data insights.

• A/B Testing Tools: Optimizely, VWO, or built-in platform capabilities for experimentation.

CRM & Automation:

• CRM Systems: While not directly a designer's primary tool, understanding CRM concepts is beneficial given Dito's business. Familiarity with Salesforce, HubSpot, or Dito's own platform (if applicable) would be a plus.

• Project Management & Collaboration: Jira, Asana, Trello, Slack, Notion for team collaboration, task tracking, and communication.

• Version Control (for Design Systems): Git (potentially, for managing design system code components).

📝 Enhancement Note: This section infers the likely technology stack based on industry standards for senior product designers in a tech/SaaS company, particularly one that emphasizes AI and data-driven approaches. Figma is a near-certainty for a modern design team. The inclusion of generative AI tools reflects a specific requirement mentioned in the job description.

👥 Team Culture & Values

Operations Values: Dito's core values, embodied by the "FERA" acronym, are central to its culture and operations:

• Pega e Faz (Take and Do): Proactivity, initiative, and execution-oriented mindset. Designers are expected to take ownership and drive projects forward.

• Ética e Transparência (Ethics and Transparency): Integrity in all dealings, both internally and externally. This applies to design decisions, user data handling, and team interactions.

• Resultado do Cliente (Customer Result): A deep commitment to delivering value and achieving positive outcomes for Dito's clients. Design decisions must align with client success.

• Alegria (Joy): A positive and enthusiastic approach to work, fostering a pleasant and motivating environment.

• Sede por Aprender (Thirst for Learning): A commitment to continuous growth, skill development, and staying abreast of industry trends and new technologies.

Collaboration Style:

• Interdisciplinary: Designers work closely with Product Managers, Engineers, and potentially Marketing or Sales teams, fostering a holistic product development approach.

• Open Communication: Emphasis on clear, transparent, and respectful communication, encouraging feedback exchange and constructive dialogue.

• Mutual Support: A culture where team members "cheer for each other," promoting a supportive and collaborative atmosphere.

• Data-Informed Dialogue: Discussions and decision-making are grounded in data and user insights, facilitating objective and effective collaboration.

📝 Enhancement Note: This section translates Dito's stated values into actionable behaviors and expectations for a Senior Product Designer, focusing on how these values manifest in daily work and team interactions. The "FERA" values are explicitly broken down and applied to the role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Scalability: Designing cutting-edge solutions while ensuring they are scalable, maintainable, and align with Dito's existing architecture and Design System.

• Data Interpretation Complexity: Synthesizing diverse data points (usage metrics, user feedback, business goals) into actionable design insights can be challenging.

• Cross-Functional Alignment: Ensuring consistent understanding and buy-in on design decisions across Product, Engineering, and other stakeholders, especially in a hybrid work environment.

• Rapid Technological Evolution: Keeping pace with advancements in design tools, methodologies, and emerging technologies like generative AI.

• Impact Measurement: Quantifying the precise impact of design initiatives on business outcomes can require sophisticated tracking and analysis.

Learning & Development Opportunities:

• Advanced Design Methodologies: Deepening expertise in areas like advanced user research, service design, or behavioral economics.

• AI in Design: Exploring and mastering generative AI tools to enhance productivity and creative output.

• Product Strategy Involvement: Gaining exposure to and contributing to higher-level product strategy and roadmap planning.

• Mentorship & Leadership: Developing leadership skills through mentoring junior designers and potentially leading design initiatives.

• Industry Engagement: Participating in conferences, workshops, and communities to stay current with design trends and network with peers.

📝 Enhancement Note: This section identifies potential challenges specific to a senior design role in a tech company and links them to concrete growth opportunities. It frames challenges as learning experiences and highlights Dito's commitment to employee development.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex product problem you encountered and how you approached solving it from a design perspective. What was the outcome?" (Focus on your process, decision-making, and impact.)

• "How do you integrate user research and data analytics into your design process? Provide an example." (Highlight your data-driven approach and methodologies.)

• "Walk us through your experience with Design Systems. How have you contributed to or utilized them, and why are they important for product consistency?" (Demonstrate your understanding of scalable design.)

• "How would you approach designing a new feature for our customer relationship platform, considering our B2B SaaS context and Product-Led Growth strategy?" (Showcase your strategic thinking and understanding of Dito's business.)

Company & Culture Questions:

• "What do you know about Dito's mission and products? How do you see your role contributing to our goal of optimizing customer relationships?" (Show your research and alignment with the company's purpose.)

• "How do you embody Dito's 'FERA' values (Pega e Faz, Ética, Resultado, Alegria, Aprender) in your work?" (Connect your personal work style to Dito’s core values.)

• "Describe a time you had to adapt to a significant change in project scope or requirements. How did you manage it?" (Assess your adaptability and resilience.)

Portfolio Presentation Strategy:

• Narrative Structure: For each case study, tell a story: Problem -> Your Role -> Process -> Solution -> Outcome/Impact.

• Quantify Impact: Use metrics whenever possible to demonstrate the success of your designs (e.g., increased conversion, reduced error rates, improved user satisfaction).

• Show, Don't Just Tell: Use visuals (screenshots, mockups, prototypes) effectively to illustrate your design solutions and process.

• Explain 'Why': Be prepared to articulate the rationale behind your design decisions, referencing user research, data, and design principles.

• Highlight AI Usage: If applicable, detail how you used generative AI tools to enhance your design process or outcomes, aligning with Dito's forward-thinking approach.

• Conciseness: Be mindful of time. Prepare to present your most impactful projects efficiently.

📝 Enhancement Note: This section provides specific, tailored interview questions and preparation tips relevant to a Senior Product Designer role at a company like Dito, emphasizing their values, industry, and specific requirements like AI and Design Systems.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application, including your resume and a compelling portfolio, through the provided Trakstar application link.

• Portfolio Customization: Curate your portfolio to highlight projects that demonstrate your experience in the full product lifecycle, B2B SaaS, Design Systems, and ideally, any work involving generative AI or data-driven impact. Tailor the project selection and descriptions to align with Dito's focus on customer relationship optimization.

• Resume Optimization: Ensure your resume clearly outlines your 5-10 years of experience, using keywords like "Product Design," "UX/UI," "Design Systems," "Prototyping," "Usability Testing," "B2B SaaS," and "Generative AI." Quantify achievements with metrics where possible.

• Interview Preparation: Practice articulating your design process, decision-making rationale, and project impacts. Prepare to discuss how you embody Dito's "FERA" values and how you collaborate within cross-functional teams. Rehearse your portfolio walkthrough.

• Company Research: Thoroughly research Dito's products, mission, and company culture. Understand their position in the market and how their technology aims to optimize customer relationships. Prepare thoughtful questions to ask the interviewers.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.