Product Designer II

📍 Job Overview

Job Title: Product Designer II

Company: Sinclair Broadcast Group

Location: Seattle, Washington, United States

Job Type: Full time

Category: Product Design / UX/UI

Date Posted: 2026-09-28

Experience Level: Mid-level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Own the end-to-end product experience lifecycle, from initial discovery and user research through to implementation and continuous iteration.

• Drive the creation of thoughtful, accessible, and user-centered design solutions by deeply understanding user needs, business objectives, and technical constraints.

• Leverage a modern design toolkit, including Figma, alongside approved AI tools (ChatGPT, Codex) to enhance design efficiency, elevate quality, and achieve impactful outcomes.

• Collaborate closely with cross-functional teams, including Product Managers, Engineers, Researchers, Analysts, and key stakeholders, to deliver cohesive and high-performing product features.

• Actively contribute to the growth and evolution of the Product Design team by sharing work early, articulating design decisions clearly, and participating in constructive feedback loops.

📝 Enhancement Note: This role is positioned as a Product Designer II, indicating a mid-level position requiring independent contribution and the ability to manage assigned projects with guidance. The emphasis on AI tools suggests a forward-thinking design team that values efficiency and innovation. The hybrid work model implies a need for strong remote collaboration skills alongside in-office presence.

📈 Primary Responsibilities

• Product Experience Ownership: Take full accountability for assigned product experiences, guiding them from initial concept and user research through development, launch, and subsequent optimization cycles.

• User-Centric Design: Translate user needs, business goals, and technical requirements into intuitive, effective, and engaging user interfaces and experiences.

• Cross-Functional Collaboration: Partner effectively with Product Management, Engineering, User Research, Analytics, and other stakeholders to ensure alignment, gather requirements, and integrate design solutions seamlessly.

• Design System Utilization & Enhancement: Utilize and contribute to the established design system, ensuring consistency, scalability, and adherence to brand guidelines across Sinclair's digital products.

• Prototyping & Interaction Design: Develop detailed user flows, wireframes, interactive prototypes, and interaction specifications to clearly communicate design intent and user journeys.

• Data-Informed Design: Integrate insights from user research, product analytics, and user feedback to validate design decisions, identify areas for improvement, and measure the impact of design solutions.

• AI Tool Integration: Employ approved AI tools (e.g., ChatGPT, Codex) for tasks such as research synthesis, ideation, rapid prototyping, content generation, and documentation, while rigorously validating AI-generated outputs for accuracy, accessibility, and brand alignment.

• Design QA & Handoff: Provide clear design specifications, conduct design quality assurance (QA), and collaborate with engineering teams to ensure accurate implementation of designs across various platforms and screen sizes.

• Accessibility & Inclusivity: Champion accessibility standards and inclusive design principles throughout the design process, ensuring products are usable by everyone.

• Continuous Improvement: Participate in design critiques, team initiatives, and post-launch evaluations to identify opportunities for design process improvements and product enhancements.

📝 Enhancement Note: The responsibilities highlight a proactive approach to design, emphasizing ownership, collaboration, and the strategic use of emerging technologies like AI. The inclusion of "Design QA" and "Handoff" indicates a direct involvement in the implementation phase, requiring strong communication with engineering.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field, or equivalent practical experience. Experience:

• 2-5 years of professional experience in Product Design, UX/UI Design, or a similar role, with a demonstrated track record of shipping successful digital products.

• Proven experience in a hybrid work environment, balancing remote collaboration with in-office interaction. Required Skills:

• Figma Proficiency: Expert-level command of Figma, including advanced features such as components, variants, auto layout, variables, prototyping, shared libraries, and developer handoff tools.

• Visual Design Expertise: Strong understanding of visual design principles, including typography, color theory, layout, visual hierarchy, responsive design, and platform-specific conventions.

• UX Design Fundamentals: Solid grasp of UX design methodologies, including user research, information architecture, user flows, wireframing, prototyping, and usability testing.

• Design Systems: Experience working with and contributing to design systems to ensure consistency and scalability.

• AI Tool Proficiency: Demonstrated ability to effectively use AI tools such as ChatGPT and Codex for design-related tasks, with a critical approach to validating AI outputs.

• Collaboration & Communication: Excellent verbal, written, visual, and presentation skills, with the ability to articulate complex design decisions clearly and influence cross-functional teams.

• Product Thinking: Ability to understand product vision, business goals, user needs, and technical constraints to inform design decisions.

Preferred Skills:

• Experience with other design and prototyping tools.

• Familiarity with front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineers.

• Experience in the media or broadcast industry.

• Knowledge of accessibility standards (WCAG).

📝 Enhancement Note: The emphasis on Figma and AI tools is critical. Candidates should be prepared to showcase their proficiency in these specific technologies. The "2-5 years" experience level suggests a need for demonstrated project ownership and problem-solving capabilities beyond junior-level contributions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 diverse projects that demonstrate end-to-end product design experience.

• Projects should highlight your process, problem-solving skills, and impact on user experience and business outcomes.

• Include examples of how you've used Figma, user research, data analysis, and AI tools within your design process.

• Showcase your ability to create clear information architecture, user flows, wireframes, and interactive prototypes.

• Demonstrate your understanding of design systems and how you've applied or contributed to them. Process Documentation:

• Clearly articulate your design process for each project, detailing the steps taken from problem definition to final solution.

• Explain how you gathered requirements, conducted research, iterated on designs, and collaborated with cross-functional teams.

• Provide specific examples of how you leveraged data and user feedback to inform design decisions and measure success.

• Detail your approach to AI tool integration, including how you utilized them and how you validated their outputs for accuracy, accessibility, and brand alignment.

• Document your collaboration with engineering, including handoff procedures and design QA.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates must be prepared to walk through their process in detail, emphasizing their problem-solving approach, collaboration, and the tangible impact of their design work. The explicit mention of AI tools suggests including case studies where these tools played a significant role.

💵 Compensation & Benefits

Salary Range: $100,425 - $133,900 annually.

Explanation of Range: This range is based on Sinclair Broadcast Group's provided compensation data for a Product Designer II in Seattle, WA. The final compensation will be determined by factors such as the candidate's experience, skills, certifications, and geographic location, aligning with industry benchmarks for this role and region.

Benefits:

• Retirement Plan: Participation in a company-sponsored retirement savings plan.

• Insurance: Comprehensive coverage including life insurance, disability insurance, health insurance, dental insurance, and vision insurance.

• Financial Wellness: Flexible Spending Accounts (FSAs) for healthcare and dependent care.

• Paid Time Off: Generous PTO package including 15 paid vacation days, 2 paid personal days, and 9 paid holidays.

• Sick Leave: 40 hours of paid sick leave annually.

• Family Support: Parental leave benefits.

• Equity: Employee Stock Purchase Plan (ESPP) offering the opportunity to purchase company stock.

Working Hours: 40 hours per week. The hybrid work arrangement allows for flexibility in balancing remote and in-office workdays, supporting work-life integration.

📝 Enhancement Note: The salary range is competitive for a mid-level Product Designer in a major tech hub like Seattle. The benefits package is robust, covering health, financial, and family needs, which are attractive to experienced professionals. The mention of "work-life integration" in relation to the hybrid schedule suggests a company culture that values employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Diversified Media and Local News/Sports Broadcasting. Sinclair Broadcast Group is a major player in local news and sports, owning and operating numerous television stations across the US, as well as specialized networks like Tennis Channel. This industry context implies a fast-paced environment with a focus on content delivery and audience engagement.

Company Size: Sinclair Broadcast Group is a large, publicly traded company (Nasdaq: SBGI). This scale suggests a structured organization with established processes, significant resources, and opportunities for growth, but also potential for bureaucracy. For operations professionals, this means working within established frameworks and potentially influencing large-scale systems.

Founded: Sinclair was founded in 1986. With decades of operation, the company has a long history and extensive experience in the media landscape, indicating stability and a deep understanding of its market.

Team Structure:

• Operations Team: The Product Design team is part of Sinclair Digital, a division focused on digital content and product development. This team likely comprises Product Designers, UX Researchers, UI Designers, and potentially UX Writers.

• Reporting Structure: The Product Designer II will likely report to a Design Lead or Manager within Sinclair Digital, with dotted-line reporting or strong collaboration with Product Managers and Engineering Leads.

• Cross-Functional Collaboration: The role emphasizes close collaboration with Product, Engineering, Research, Analytics, and Editorial teams. This indicates a matrixed or agile team structure where cross-functional communication and alignment are key to success.

Methodology:

• Data Analysis & Insights: A strong emphasis on using data from analytics and user research to inform design decisions and measure product performance.

• Agile Development: Likely follows agile or iterative development methodologies, requiring designers to be adaptable and responsive to feedback and changing requirements.

• Design System Focus: A commitment to leveraging and contributing to a centralized design system for consistency and efficiency across digital products.

Company Website: https://www.sbgi.net/

📝 Enhancement Note: The media industry context suggests a dynamic environment where design plays a crucial role in audience engagement and content delivery. The company's size implies potential for structured career paths and impact on a large user base, but also necessitates strong process adherence.

📈 Career & Growth Analysis

Operations Career Level: Product Designer II represents a mid-level individual contributor role. At this stage, designers are expected to take ownership of significant product areas, contribute independently to design challenges, and mentor junior team members. They are moving beyond executing tasks to actively shaping product strategy and user experience.

Reporting Structure: The Product Designer II will likely report to a Design Manager or Lead within Sinclair Digital. This structure provides mentorship and guidance while allowing for significant autonomy on assigned projects. Close collaboration with Product Managers and Engineering Leads is also a key aspect of the reporting dynamic.

Operations Impact: The design team's impact is directly tied to user engagement, content consumption, and the overall effectiveness of Sinclair's digital platforms. Successful design translates into increased user satisfaction, retention, and potentially revenue generation through enhanced user experiences on news and sports platforms.

Growth Opportunities:

• Operations Skill Advancement: Progression to Senior Product Designer or Lead Product Designer roles, involving greater ownership, strategic input, and potentially team leadership.

• Specialization: Opportunity to specialize in areas like interaction design, user research, accessibility, or design systems within the broader product design discipline.

• Leadership Development: Potential to take on mentorship responsibilities for junior designers, lead design initiatives, and contribute to design process improvements.

• Cross-Disciplinary Learning: Exposure to various facets of digital product development, including product strategy, engineering constraints, and data analytics, fostering a holistic understanding of the product lifecycle.

📝 Enhancement Note: This role offers a clear path for growth within product design, with opportunities to deepen technical skills, take on more strategic responsibilities, and potentially move into leadership positions. The focus on digital products within a large media organization provides a unique learning environment.

🌐 Work Environment

Office Type: Hybrid. This implies a blend of remote work and in-office presence. The office environment is likely designed to foster collaboration, with meeting rooms, shared workspaces, and areas for team interaction.

Office Location(s): Seattle, WA. The specific address is 140 4th Ave. North, Suite 370, Seattle, WA 98109. This location is in a well-connected urban area, likely offering good access to public transportation and local amenities.

Workspace Context:

• Collaborative Environment: The office space is expected to facilitate teamwork, brainstorming sessions, and in-person design critiques.

• Tools & Technology: Access to standard office equipment, reliable internet, and potentially specialized hardware for design work. The digital team will likely utilize a robust technology stack for design, development, and communication.

• Team Interaction: Opportunities for spontaneous conversations, scheduled team meetings, and informal knowledge sharing with colleagues in the design, product, and engineering teams.

Work Schedule: The standard work schedule is 40 hours per week. The hybrid model allows for flexibility in structuring the week to balance remote and in-office days, accommodating personal needs while ensuring team collaboration and productivity.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, requiring self-discipline and strong communication skills for remote days, while leveraging in-office time for collaborative activities. The Seattle location places it within a competitive tech talent market.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio to assess basic qualifications and fit.

• Portfolio Review & Design Challenge: Expect a session where you present your portfolio, discussing your process, key projects, and problem-solving approach. This may be followed by a design challenge, either take-home or live, to assess your design thinking, skills, and ability to work under pressure.

• Team Interviews: Interviews with Product Managers, Engineers, and potentially other designers to evaluate your collaboration style, technical understanding, and cultural fit.

• Final Interview: A discussion with senior leadership or the hiring manager to finalize the decision, potentially covering strategic alignment and long-term potential.

Portfolio Review Tips:

• Storytelling: Structure your portfolio presentations as narratives, clearly outlining the problem, your role, your process, the solutions you developed, and the measurable impact.

• Process Focus: Emphasize your design thinking, research methodologies, iteration cycles, and how you made decisions.

• AI Integration: Be prepared to discuss how you leveraged AI tools, the benefits they provided, and how you ensured the quality and ethical use of AI-generated outputs.

• Figma Showcase: Highlight specific Figma skills, such as component usage, prototyping, and how you facilitated developer handoff.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the design challenge prompt. Ask clarifying questions if needed.

• Time Management: Allocate your time effectively for research, ideation, design, and presentation.

• Articulate Your Process: Even within a limited time, clearly explain your thought process and the rationale behind your design decisions.

• Focus on Core Requirements: Prioritize addressing the key objectives of the challenge.

• Presentation Clarity: Be ready to present your solution concisely and effectively, highlighting key features and user benefits.

📝 Enhancement Note: The portfolio is the most critical component of the application. Candidates should tailor their portfolio to showcase experience directly relevant to the job description, especially highlighting Figma proficiency and AI tool usage. The interview process is likely to be rigorous, assessing both design craft and collaborative capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for wireframing, prototyping, UI design, and collaboration. Proficiency in its advanced features is essential.

• AI Tools (ChatGPT, Codex): Used to augment design processes, including research synthesis, ideation, content generation, and rapid prototyping.

• Design System Tools: Components, libraries, and documentation systems within Figma or separate platforms for managing design assets.

Analytics & Reporting:

• Product Analytics Platforms: Tools for tracking user behavior, engagement, and product performance (e.g., Google Analytics, Adobe Analytics, Amplitude, Mixpanel).

• Data Visualization Tools: For creating dashboards and reports to communicate insights (e.g., Tableau, Power BI, Looker).

CRM & Automation:

• While not directly a designer's tool, understanding CRM principles and how design impacts user journeys within these systems can be beneficial. Familiarity with how design integrates into broader MarTech and SalesTech stacks is a plus.

• Project Management Tools: Tools like Jira, Asana, or Trello for managing design tasks and collaborating with development teams.

📝 Enhancement Note: The explicit mention of Figma, ChatGPT, and Codex indicates these are key technologies for this role. Familiarity with analytics platforms is also important for data-informed design.

👥 Team Culture & Values

Operations Values:

• Authentic Communication: Emphasizes open, direct, and respectful dialogue. This means actively listening, seeking to understand, and confirming shared understanding in all interactions. For operations, this translates to clear reporting, transparent feedback, and honest assessment of project status.

• Constructive Negotiation: A culture that embraces disagreements and tradeoffs as opportunities to collaborate and move work forward effectively. Operations professionals are expected to navigate complex requirements and resource constraints by finding mutually beneficial solutions.

• Impeccable Coordination: A commitment to keeping all relevant partners aligned on decisions, responsibilities, progress, risks, and changes. This is crucial for operations roles that often manage multiple dependencies and stakeholders across different departments.

• Data-Driven Decisions: The role's emphasis on research and analytics suggests a culture that values evidence-based decision-making.

• Efficiency & Innovation: The integration of AI tools points to a culture that seeks to optimize processes and embrace new technologies for better outcomes.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work seamlessly with Product, Engineering, Research, and Analytics. This means understanding different team priorities and constraints and working collaboratively to achieve shared goals.

• Feedback Culture: An environment where constructive feedback is regularly shared and received, fostering continuous improvement in both individual work and team processes.

• Knowledge Sharing: A willingness to share learnings, best practices, and useful resources (including AI-assisted workflows) within the team and across departments.

📝 Enhancement Note: The "Above the Line" values (Authentic Communication, Constructive Negotiation, Impeccable Coordination) are core to the company's operational philosophy and directly applicable to how an operations professional would function within the organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Vision with Technical/Business Constraints: Navigating the complexities of a large media organization to ensure user needs are met while adhering to brand guidelines, technical feasibility, and business objectives.

• Integrating AI Effectively and Ethically: Mastering the use of AI tools while ensuring accuracy, maintaining brand integrity, and adhering to responsible AI usage policies. This also involves validating AI outputs rigorously.

• Managing Stakeholder Expectations: Effectively communicating design progress, managing feedback, and navigating differing opinions from various stakeholders across departments.

• Maintaining Design Consistency Across Platforms: Ensuring a cohesive user experience across Sinclair's diverse digital properties, which may involve different technologies and teams.

• Adapting to Evolving Technologies: Staying current with advancements in design tools, AI, and user behavior trends within the fast-paced digital media landscape.

Learning & Development Opportunities:

• Advanced Design Tool Training: Opportunities to deepen expertise in Figma and explore new design technology.

• AI Design Workshops: Training sessions focused on advanced prompt engineering, AI-assisted workflow optimization, and ethical AI use in design.

• Industry Conferences & Webinars: Access to events and learning resources related to UX/UI design, product development, and digital media trends.

• Mentorship Programs: Guidance from senior designers and leaders within Sinclair Digital to foster career growth and skill development.

• Cross-Functional Exposure: Opportunities to learn from Product Managers, Engineers, and Analysts, gaining a broader understanding of the product development lifecycle.

📝 Enhancement Note: The challenges presented are typical for mid-level designers in established tech companies, particularly those embracing new technologies like AI. The growth opportunities are well-defined, pointing towards a structured career path for designers.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you owned a product experience from discovery through implementation. What were the key challenges and how did you overcome them?" (Focus on process, ownership, and problem-solving.)

• "How do you approach balancing user needs with business objectives and technical constraints? Provide an example." (Demonstrate product thinking and negotiation skills.)

• "Walk me through your process for using AI tools in your design workflow. What are the benefits, and how do you ensure the quality and ethical use of AI-generated outputs?" (Highlight AI proficiency and critical validation.) Company & Culture Questions:

• "What interests you about Sinclair Broadcast Group and our digital products?" (Research Sinclair's mission, recent projects, and industry position.)

• "How do you approach collaboration with engineers and product managers? Describe a time you had to navigate a disagreement." (Showcase teamwork and constructive negotiation.)

• "How do you ensure your designs are accessible and inclusive for all users?" (Demonstrate understanding of accessibility standards and commitment.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, your process (research, ideation, design, testing), the solution, and the impact (quantified if possible).

• Highlight Figma Skills: Be ready to discuss specific Figma features you used (e.g., components, variants, prototyping) and how they streamlined your workflow or improved the outcome.

• Showcase AI Integration: Clearly explain where and how AI tools were used, the value they added, and how you maintained ownership and quality.

• Be Prepared for Deep Dives: Anticipate questions about specific design decisions, trade-offs you made, and how you incorporated feedback.

• Ask Insightful Questions: Prepare questions about the team, design challenges, company culture, and future product direction.

📝 Enhancement Note: Candidates should prepare specific examples that demonstrate their ability to use Figma and AI tools effectively, as these are highlighted requirements. The emphasis on "Authentic Communication," "Constructive Negotiation," and "Impeccable Coordination" should be reflected in how they answer behavioral questions.

📌 Application Steps

To apply for this Product Designer II position:

• Submit your application through the provided Oracle Cloud portal link.

• Portfolio Customization: Curate your portfolio to prominently feature 3-5 projects that best showcase your end-to-end product design process, Figma proficiency, and experience with AI tools like ChatGPT and Codex. Ensure each project clearly articulates the problem, your solution, and the impact.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Figma," "UX Design," "Visual Design," "AI Tools," "Design Systems," and "Product Thinking." Quantify your achievements with metrics where possible.

• Interview Preparation: Practice articulating your design process, decision-making rationale, and collaborative experiences. Prepare to discuss specific examples related to the company's values of Authentic Communication, Constructive Negotiation, and Impeccable Coordination.

• Company Research: Thoroughly research Sinclair Broadcast Group, its digital products, and its position within the media industry. Understand their mission and recent developments to inform your interview responses and questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.