Product Designer, Growth Acquisition

📍 Job Overview

Job Title: Product Designer, Growth Acquisition

Company: Mentimeter

Location: Stockholm, Stockholm County, Sweden

Job Type: Full-Time

Category: Product Design / Growth Operations

Date Posted: 2026-09-28

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Design and implement innovative web experiences that drive user acquisition and engagement for Mentimeter.com, focusing on an "agentic web" approach.

• Collaborate within a cross-functional Growth Acquisition team to connect traffic sources with registration and qualified demand, optimizing the entire user journey.

• Leverage customer insights, behavioral data, and CRO principles to design and launch impactful experiments that improve conversion rates and user understanding.

• Contribute to the evolution of Mentimeter's design system for the web, ensuring consistency, accessibility, and brand alignment across all touchpoints.

• Drive the strategic vision for a personalized and adaptive web experience, moving beyond static pages to respond dynamically to user intent and behavior.

📝 Enhancement Note: While the title is "Product Designer, Growth Acquisition," the core responsibilities and required skills heavily lean into aspects of Revenue Operations and Growth Operations by focusing on optimizing the top of the funnel, driving conversion, and improving the effectiveness of the company's primary acquisition surface (mentimeter.com). The role requires a strong understanding of how design impacts discoverability, comprehension, trust, and conversion, which are key operational metrics.

📈 Primary Responsibilities

• Translate customer insights, behavioral data, and business opportunities into actionable hypotheses for web experience improvements.

• Design, develop, and launch A/B tests and experiments to optimize landing pages, navigation, messaging, forms, and conversion journeys.

• Create thoughtful, high-quality, and on-brand web experiences that simplify complex product value propositions for diverse audiences and intents.

• Develop reusable patterns, components, and journeys, contributing to the evolution of a cohesive design system for Mentimeter's web presence.

• Collaborate closely with Growth Marketing, content, SEO, and engineering teams to ensure a seamless and effective user journey from discovery to product trial.

• Apply Conversion Rate Optimization (CRO) principles to enhance user engagement and drive desired actions on mentimeter.com.

• Partner with developers to bring design concepts from ideation to live production, potentially leveraging AI and agentic workflows for accelerated iteration.

• Analyze experiment results and user behavior data to inform future design iterations and strategic improvements for the acquisition funnel.

• Ensure web experiences align with accessibility standards and modern web technology best practices.

📝 Enhancement Note: The responsibilities emphasize a data-driven, experimental approach to design, directly impacting key growth and revenue metrics. This aligns strongly with the operational focus of optimizing acquisition channels and user funnels. The mention of "agentic workflows" and "AI" indicates a forward-thinking approach to operations and design efficiency.

🎓 Skills & Qualifications

Education: While a college degree is not strictly required, a strong educational foundation in Design, Human-Computer Interaction, Marketing, or a related field is beneficial.

Experience: 5+ years of experience designing websites, digital products, or SaaS experiences, with a proven track record in growth acquisition or conversion optimization.

Required Skills:

• Portfolio: A strong portfolio showcasing distinctive, thoughtful, and commercially effective web design, with examples of growth-oriented projects and systems thinking.

• Web & UX Design: Expertise in designing user-centered web experiences, with a keen eye for visual craft, hierarchy, and storytelling.

• Growth Mindset & CRO: Solid understanding of Conversion Rate Optimization (CRO) principles, user behavior analysis, and experimentation methodologies.

• Systems Thinking: Experience working with and contributing to design systems, creating reusable patterns and components for scalable web applications.

• Data-Informed Design: Proficiency in using qualitative and quantitative insights (behavioral data, analytics) to inform design decisions and validate hypotheses.

• Cross-functional Collaboration: Proven ability to collaborate effectively with developers, marketers, content creators, and SEO specialists.

• Modern Web Technologies: Understanding of responsive design, accessibility standards (WCAG), and modern web development concepts.

• Communication: Strong verbal and written communication skills, with the ability to articulate design rationale and align stakeholders across different departments.

• English Fluency: Fully fluent in English, with the ability to craft clear, compelling, and persuasive messaging through design.

Preferred Skills:

• SEO Understanding: Knowledge of how design, information architecture, and content structure impact organic discovery and search engine rankings.

• AI & Personalization: Curiosity and foundational understanding of AI, personalization, and agentic experiences in web design.

• SaaS Product Experience: Direct experience designing for SaaS products and understanding their unique user journeys and conversion funnels.

• Analytics Tools: Familiarity with web analytics platforms (e.g., Google Analytics) and experimentation tools.

📝 Enhancement Note: The emphasis on a "systems mindset," "reusable components," and "data-informed design" directly relates to operational efficiency and scalability. The requirement for understanding CRO and SEO further solidifies the role's connection to growth operations and revenue generation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Growth-Focused Case Studies: Present 2-3 detailed case studies demonstrating your impact on user acquisition, conversion rates, or key growth metrics. Quantify results wherever possible.

• Systems Design Examples: Showcase examples of how you've contributed to or designed using design systems, illustrating the creation of reusable components and patterns.

• Experimentation Showcase: Include examples of web experiments you've designed, outlining the hypothesis, design process, and outcomes, even if they were not successful.

• Visual Craft & UX Thoughtfulness: Ensure your portfolio demonstrates a high level of visual polish, attention to detail, and thoughtful UX solutions for web interfaces.

• Problem-Solving Approach: Clearly articulate your design process, including how you approach user research, data analysis, ideation, and iteration.

Process Documentation:

• Experimentation Workflow: Be prepared to discuss your process for ideating, designing, implementing, and analyzing web experiments.

• Design System Contribution: Detail your experience with contributing to or maintaining design systems, including how you ensure consistency and scalability.

• Cross-functional Collaboration: Describe your approach to collaborating with engineering, marketing, and other stakeholders throughout the design and development lifecycle.

• Data Integration in Design: Explain how you integrate user behavior data and analytics into your design process to drive decisions and measure impact.

📝 Enhancement Note: The emphasis on quantifiable results, experimentation, design systems, and data integration in the portfolio requirements highlights the operational rigor expected in this role. Candidates should be prepared to demonstrate how their design work directly contributes to measurable business outcomes.

💵 Compensation & Benefits

Salary Range: SEK 65,000 – SEK 82,000 per month.

📝 Enhancement Note: This salary range is based on the provided information for Stockholm, Sweden. For a Senior Product Designer with 5-10 years of experience in a tech company, this range is competitive for the region, reflecting the specialized skills in growth acquisition, CRO, and systems design. The broad range allows for flexibility based on the candidate's specific experience and demonstrated impact. Research from sources like Glassdoor, LinkedIn Salary, and local recruitment agencies for Senior Product Designers in Stockholm confirms this range is within industry standards.

Benefits:

• Pension contributions

• Comprehensive leadership program

• Access to an external personal coach

• Ongoing professional development and relevant education

• Competitive health and wellness benefits (details available via provided link)

• Strong emphasis on work-life balance

• Opportunities for career growth within a rapidly expanding company

Working Hours: Typically 40 hours per week, with a focus on work-life balance.

📝 Enhancement Note: The benefits package is robust, offering significant opportunities for personal and professional development, which is highly valued by operations professionals seeking to enhance their skill sets and advance their careers. The inclusion of a leadership program and personal coaching is particularly noteworthy for a senior-level role.

🎯 Team & Company Context

🏢 Company Culture

Industry: SaaS (Software as a Service), EdTech, Collaboration Tools. Mentimeter operates in the rapidly growing market for interactive engagement software, empowering leaders and educators.

Company Size: The provided "Company Size" is not directly available, but Mentimeter is described as a "growing company" with a global presence and "over 50 nationalities" in its team, suggesting a medium to large-sized organization with a significant international footprint.

Founded: The founding date is not explicitly stated, but the company is presented as established and growing, with a product used by over 300 million people.

Team Structure:

• Cross-functional Growth Area: You will be part of a Growth area, specifically within the Acquisition team. This team comprises Design, Engineering, Content, SEO, Paid Acquisition, Analytics, and Experimentation specialists.

• Reporting: The role reports into a Product Design leadership function, but works day-to-day within the acquisition pod, collaborating closely with Growth Marketing.

• Collaboration: High degree of cross-functional collaboration is expected, working closely with design system and content design teams, as well as developers, marketers, and data analysts.

Methodology:

• Data-Driven Experimentation: The team emphasizes continuous improvement through evidence-based decision-making, shipping frequently, and learning from data rather than relying solely on opinion.

• Systems Thinking: Focus on building reusable patterns, components, and journeys to create a scalable and coherent web experience.

• Agile Development: Implied by "work continuously, ship frequently" and collaboration with engineering.

• User-Centric Design: Driven by customer insights and behavioral data to inform design and product strategy.

Company Website: https://www.mentimeter.com/

📝 Enhancement Note: Mentimeter's culture emphasizes collaboration, diversity, and a data-driven approach, which are crucial for successful operations roles. The "agentic web experience" vision suggests a progressive and technologically forward-thinking environment, attractive to operations professionals interested in innovation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer focusing on Growth Acquisition. It implies a mid-to-senior level of responsibility, requiring significant autonomy, strategic input, and the ability to mentor junior team members implicitly through design system contributions and best practice advocacy. The "5+ years" experience requirement supports this seniority.

Reporting Structure: While the designer will report to a design lead, their day-to-day work is embedded within a cross-functional acquisition team, reporting on experiment outcomes and project progress to the team lead and potentially marketing stakeholders. This structure fosters close alignment with business objectives.

Operations Impact: The role has a direct and significant impact on revenue through user acquisition and conversion. By optimizing mentimeter.com, the designer influences the top of the sales funnel, directly contributing to lead generation, trial sign-ups, and ultimately, customer acquisition and revenue growth. The focus on "agentic web" and personalization suggests a strategic impact on how the company scales its acquisition efforts.

Growth Opportunities:

• Specialization: Deepen expertise in growth design, conversion optimization, and the application of AI/personalization in web experiences.

• Leadership: Potential to lead design initiatives within the acquisition team, influence the broader design system strategy, and mentor other designers.

• Skill Expansion: Develop a stronger understanding of growth marketing, SEO, analytics, and experimentation frameworks through close team collaboration.

• Strategic Contribution: Contribute to the company's strategic vision for its digital presence and customer acquisition, moving from tactical design execution to strategic input.

📝 Enhancement Note: This role offers a clear path for growth within the specialized field of growth design and operations. The opportunity to influence strategy and work with cutting-edge concepts like agentic web experiences provides significant professional development.

🌐 Work Environment

Office Type: Primarily an on-site role at Mentimeter HQ in Stockholm. This suggests a collaborative, in-person work environment.

Office Location(s): Stockholm, Sweden.

Workspace Context:

• Collaborative Hub: The Stockholm HQ likely serves as a central hub for innovation, fostering in-person collaboration, brainstorming sessions, and team cohesion.

• Tools & Technology: Access to modern design tools, collaboration platforms, and potentially advanced analytics/experimentation software integral to the growth operations workflow.

• Team Interaction: Regular opportunities for direct interaction with a diverse, international team, promoting knowledge sharing and cross-pollination of ideas.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with an emphasis on work-life balance. This allows for dedicated focus during work hours while respecting personal time, crucial for sustained productivity in analytical and creative roles.

📝 Enhancement Note: The emphasis on an on-site role indicates a preference for close collaboration and team synergy, which is often beneficial for complex operational initiatives requiring rapid iteration and alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application and portfolio to assess alignment with required skills and experience.

• Portfolio Presentation & Design Challenge: Candidates will likely present their portfolio, focusing on growth-impactful case studies. A design challenge related to optimizing a web journey or experiment hypothesis may be given.

• Cross-functional Interviews: Interviews with members of the Growth Acquisition team (engineering, marketing, content, analytics) to assess collaboration style and understanding of growth dynamics.

• Hiring Manager Interview: Discussion on strategic thinking, problem-solving approach, and cultural fit.

• Final Discussion: Potential for a final conversation with senior leadership to discuss vision and long-term impact.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly articulate the problem, your solution, the process, and the measurable results (e.g., % increase in conversion, reduction in bounce rate, increase in qualified leads).

• Showcase Systems Thinking: Highlight how your designs contribute to or leverage a design system. Explain the benefits of reusability and consistency.

• Demonstrate Process: Walk through your design thinking, from initial research and hypothesis generation to iteration and final implementation. Use flowcharts or diagrams where helpful.

• Highlight Growth Focus: Emphasize how your design decisions were informed by CRO principles, user behavior, and experimentation.

• Tailor to Mentimeter: Research Mentimeter's current website and product. Be prepared to discuss potential areas for improvement or how your skills align with their "agentic web" vision.

Challenge Preparation:

• Understand the Goal: If given a design challenge, focus on understanding the core objective (e.g., improve conversion, clarify value proposition).

• Hypothesize: Formulate clear, testable hypotheses based on potential user needs or pain points.

• Sketch & Wireframe: Rapidly sketch out ideas and create low-fidelity wireframes to communicate your proposed solutions.

• Consider Data & Experimentation: Think about how you would measure the success of your proposed solution and what experiments you might run.

• Articulate Rationale: Be ready to explain your design choices and how they align with growth objectives.

📝 Enhancement Note: The emphasis on a portfolio demonstrating growth impact, systems thinking, and a data-driven process is critical. Candidates should prepare to speak to their role in driving measurable business outcomes, a key aspect of operations roles.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (highly probable, given industry standards and collaborative nature), Sketch, Adobe Creative Suite.

• Prototyping Tools: InVision, Marvel, or Figma's native prototyping features.

• Design Systems: Experience with or contribution to established design systems.

Analytics & Reporting:

• Web Analytics: Google Analytics (or similar, e.g., Adobe Analytics, Mixpanel) for tracking user behavior and conversion funnels.

• Experimentation Platforms: Optimizely, VWO, Google Optimize, or similar A/B testing and experimentation tools.

• Data Visualization: Tools like Tableau, Power BI, or Looker for understanding performance metrics.

CRM & Automation:

• CRM: While not directly designing within a CRM, understanding how leads flow from the website into a CRM (e.g., Salesforce, HubSpot) is beneficial.

• Marketing Automation: Familiarity with how landing pages integrate with marketing automation platforms.

Other:

• Project Management: Jira, Asana, Trello for workflow management.

• Collaboration: Slack, Miro for communication and brainstorming.

• AI Tools: Curiosity and potential use of AI tools for design exploration, content generation, or workflow automation.

📝 Enhancement Note: Proficiency in design tools is standard, but the emphasis on analytics, experimentation platforms, and a data-driven approach highlights the operational aspects of this design role. Understanding how design integrates with these systems is key.

👥 Team Culture & Values

Operations Values:

• Curiosity & Collaboration: A core value driving the belief that "doing things together" leads to the best results. This translates to open communication and shared problem-solving.

• Data-Driven Decision Making: Emphasis on evidence rather than opinion, making decisions based on insights from data and experiments.

• Continuous Improvement: A mindset of shipping frequently, learning from real behavior, and iteratively improving experiences.

• Impact Focus: Driving tangible outcomes, such as increased understanding, engagement, and conversion, for the business and users.

• Inclusivity & Diversity: A commitment to creating a safe and embracing environment where diverse voices are heard and valued, reflecting their user base.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration across design, engineering, marketing, content, and analytics to achieve shared growth objectives.

• Experimental Culture: A willingness to test ideas, learn from outcomes (both positive and negative), and adapt strategies accordingly.

• Open Communication: Encouraging open dialogue, feedback exchange, and knowledge sharing within teams.

• Agile & Iterative: Working in short cycles, delivering value frequently, and adapting to new information and opportunities.

📝 Enhancement Note: The strong emphasis on collaboration, data-driven decision-making, and continuous improvement aligns perfectly with the principles of effective Revenue and Growth Operations. The company's commitment to diversity and inclusion also suggests a supportive and forward-thinking work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Growth: Effectively merging strong brand identity with aggressive growth acquisition goals, ensuring experiences are both compelling and conversion-optimized.

• Evolving "Agentic Web": Being at the forefront of defining and implementing an "agentic web" experience, which requires innovation and exploration beyond established patterns.

• Data Interpretation: Translating complex user behavior data and experiment results into actionable design insights and strategic directions.

• Cross-functional Alignment: Navigating diverse stakeholder needs and priorities across marketing, engineering, and product to drive consensus on design solutions.

• Scalability vs. Personalization: Designing a scalable system that can also deliver increasingly personalized experiences for different user segments and intents.

Learning & Development Opportunities:

• Growth Design Specialization: Deepen expertise in conversion optimization, A/B testing, and growth hacking through hands-on experience and team collaboration.

• AI & Personalization: Gain practical experience in applying AI and personalization techniques to web design and user journeys.

• Product Strategy: Contribute to the strategic direction of mentimeter.com, influencing how the company acquires and engages new users.

• Mentorship: Potential to learn from experienced professionals in growth marketing, SEO, and analytics.

• Design System Leadership: Opportunity to influence and expand the web design system, impacting consistency and efficiency across the platform.

📝 Enhancement Note: This role presents significant opportunities to tackle complex, forward-thinking challenges in growth and web experience design, offering substantial professional development and exposure to cutting-edge operational strategies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a web experience that significantly improved a key acquisition metric (e.g., conversion rate, trial sign-ups). What was your process, what data did you use, and what were the results?"

• "How would you approach designing for an 'agentic web' experience? What are the key considerations for personalization and user intent?"

• "Imagine we want to test a new feature on our homepage. How would you define the hypothesis, design the experiment, and measure its success?"

• "How do you balance maintaining brand consistency with the need to run aggressive conversion-focused experiments on a website?" Company & Culture Questions:

• "What excites you about Mentimeter's mission and product?"

• "How do you see your design skills contributing to our goal of making every leader better?"

• "Describe your experience working in a cross-functional team. How do you ensure alignment and effective collaboration?"

• "What are your thoughts on Mentimeter's current website? What opportunities do you see for improvement from a growth and UX perspective?" Portfolio Presentation Strategy:

• Narrative Arc: Structure each case study with a clear beginning (problem/opportunity), middle (your process/solution), and end (results/impact).

• Quantify Everything: Use numbers and data to demonstrate the impact of your work. If exact numbers aren't available, use percentages or clear qualitative descriptions of impact.

• Show, Don't Just Tell: Use visuals (screenshots, wireframes, prototypes) to illustrate your design solutions and process.

• Focus on Growth: Highlight how your design decisions directly contributed to user acquisition, engagement, or conversion goals.

• Be Ready for Deep Dives: Prepare to answer detailed questions about your design choices, the data that informed them, and the challenges you overcame.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of strong design craft, a deep understanding of growth metrics, and a strategic, data-driven approach to problem-solving – all hallmarks of successful operations professionals.

📌 Application Steps

To apply for this Product Designer, Growth Acquisition position:

• Submit your application through the provided Greenhouse link.

• Tailor your Resume: Highlight experience in web design, growth acquisition, CRO, experimentation, and working with design systems. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your most impactful growth-focused case studies. Ensure they clearly demonstrate your process, problem-solving skills, and quantifiable results related to acquisition and conversion.

• Prepare Your Narrative: Practice presenting your portfolio, focusing on the story behind each project and your specific contributions. Be ready to discuss your approach to data, experimentation, and cross-functional collaboration.

• Research Mentimeter: Understand their product, target audience, current website, and their vision for an "agentic web." Prepare thoughtful questions for the interviewers.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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