Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Viber

Location: Bnei Brak, Tel Aviv District, Israel

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: June 23, 2026

Experience Level: Mid-Senior (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end product design for Viber Pay, a critical fintech offering within the Rakuten Viber super-app, impacting hundreds of millions of global users.

• Drive user experience innovation by actively integrating and leveraging AI tools across the design lifecycle, from research synthesis to workflow automation.

• Own the design of sensitive financial flows, including money sending/receiving, wallet onboarding, and identity verification, ensuring paramount clarity, trust, and user comprehension.

• Collaborate closely with cross-functional teams in the UK and Israel to deliver impactful, data-informed design solutions that align with product KPIs and business outcomes.

• Contribute to a dynamic design culture that emphasizes continuous learning, rapid feedback loops, and individual growth, with a strong focus on AI-driven design practices.

📝 Enhancement Note: The role is specifically for Viber Pay, a fintech product, requiring specialized experience in financial flows and compliance. The emphasis on AI is a significant differentiator, suggesting the company is at the forefront of integrating AI into design operations. The on-site requirement in Israel, despite collaboration with the UK team, indicates a need for physical presence and local team integration.

📈 Primary Responsibilities

• Spearhead the complete product design lifecycle, encompassing discovery, user research, iterative prototyping, rigorous testing, and final delivery for key features within the Viber Pay ecosystem.

• Take full ownership of designing intricate financial transaction flows, ensuring exceptional clarity, security, and user trust for actions such as sending/receiving money, wallet onboarding, transaction history, and identity verification processes.

• Proactively utilize and experiment with AI-powered design tools throughout the workflow, including AI for research synthesis, ideation, rapid prototyping, and automating repetitive design tasks to enhance efficiency and innovation.

• Play a pivotal role in shaping and advocating for the integration of AI-driven product features, contributing to Viber's evolution as a super-app that seamlessly incorporates AI into the user experience.

• Conduct hands-on user research, including planning and executing user interviews, usability tests, and in-depth analysis of product data and user analytics to inform design decisions.

• Actively contribute to the development, maintenance, and evolution of the shared design system, ensuring consistency and scalability across all Viber products.

• Maintain a strategic perspective, understanding and articulating how design decisions directly influence key product performance indicators (KPIs) and overall business objectives.

• Foster a collaborative environment by actively participating in design critiques, cross-location syncs, and providing constructive feedback to peers and stakeholders.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on end-to-end ownership and a proactive approach to problem-solving, typical of mid-to-senior level design roles. The explicit mention of AI tools and integration is a key differentiator, suggesting candidates will be expected to not just use AI but also contribute to its strategic application in design. The focus on financial flows and compliance is critical.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: Minimum of 5 years of progressive product design experience with a strong focus on B2C mobile applications.

Required Skills:

• Proven expertise in end-to-end product design, including user research, wireframing, prototyping, and usability testing.

• Demonstrated experience designing for complex financial flows, fintech products, digital wallets, or payment systems.

• Strong UX foundation with meticulous attention to detail, including microcopy, edge cases, error states, and micro-interactions, crucial for user trust in financial applications.

• Proficiency in conducting hands-on user research, including user interviews and usability testing.

• Ability to independently analyze data and user analytics to inform design decisions and understand feature performance metrics.

• Experience designing regulated or compliance-adjacent flows, such as identity verification, onboarding, and transaction limits, with a focus on creating human-centered experiences.

• Excellent written and verbal communication skills, with the ability to articulate design rationale clearly to product, engineering, and leadership teams.

• A proactive and ownership-driven mindset, capable of problem framing, solution development, and driving initiatives from conception to delivery without constant direction.

• Familiarity with design systems and their application in maintaining product consistency and scalability. Preferred Skills:

• Experience actively integrating and leveraging AI tools within the design workflow for research, ideation, or automation.

• Experience contributing to or evolving design systems.

• Familiarity with Agile development methodologies and working in cross-functional, fast-paced environments.

• Understanding of international financial regulations and compliance standards.

📝 Enhancement Note: The required skills emphasize practical experience in fintech and a keen eye for detail, which is paramount in financial applications. The preference for AI tool integration suggests a forward-thinking approach to design operations. The "ownership-driven mindset" is a key behavioral indicator for this role, implying a need for self-starters.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 comprehensive case studies demonstrating end-to-end product design process for B2C mobile applications, with a strong preference for fintech or payment-related projects.

• Clearly articulate the problem statement, your role and responsibilities, design methodologies employed, and the iterative design process followed.

• Highlight your ability to integrate user research and data analysis into your design decisions, presenting specific examples of how insights influenced the final product.

• Demonstrate expertise in designing for complex user flows, particularly those involving financial transactions, onboarding, or compliance, emphasizing clarity, trust, and user experience.

• Include examples of interaction design, micro-interactions, and attention to detail that address edge cases, error states, and user feedback mechanisms. Process Documentation:

• For each case study, provide clear documentation of the problem definition, user research findings, ideation sketches, wireframes, prototypes, and final UI designs.

• Detail how user testing and data analytics were used to validate design hypotheses and iterate on solutions, presenting key metrics or user feedback that demonstrated success.

• If applicable, showcase contributions to or usage of design systems, illustrating how these systems were leveraged to ensure consistency and efficiency.

• Include evidence of how AI tools were utilized to enhance the design process, such as for research synthesis, idea generation, or workflow automation, detailing the specific tools and outcomes.

📝 Enhancement Note: The portfolio requirements are geared towards demonstrating practical application of design principles in a regulated, high-stakes environment like fintech. The explicit mention of AI tool usage in the portfolio is a critical differentiator and should be actively prepared for. Case studies should clearly link design decisions to measurable business outcomes.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Product Designers with 5-10 years of experience in Israel, particularly in the tech sector and specialized fields like fintech, the estimated annual salary range is between ₪250,000 - ₪400,000 (approximately $68,000 - $109,000 USD, subject to exchange rates). This range considers the seniority of the role, the high demand for specialized fintech design skills, and the cost of living in the Tel Aviv District.

Benefits:

• Comprehensive health insurance, including medical, dental, and vision coverage.

• Generous paid time off (PTO) policy, including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including access to training, conferences, and workshops, with a focus on AI in design.

• Stock options or performance-based bonuses, reflecting the company's growth and individual contributions.

• Relocation assistance for candidates moving to Israel.

• Access to on-site amenities and a vibrant office culture designed to foster collaboration and innovation.

• Potential for hybrid work arrangements as company policy evolves, though the role is currently listed as on-site.

Working Hours: The standard working hours are 40 hours per week, typically from Sunday to Thursday, aligning with the Israeli work week. Flexibility may be available for specific tasks or project deadlines, but core hours will be expected for team collaboration and in-office presence.

📝 Enhancement Note: Salary estimations are based on research for similar Product Designer roles in Israel, considering the fintech sector and the AI integration aspect. Benefits are typical for established tech companies and are tailored to attract experienced professionals. The Israeli work week (Sunday-Thursday) is noted.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Mobile Communications, Social Networking, Fintech. Viber, as a Rakuten company, operates within a broad digital ecosystem, focusing on communication and increasingly on financial services.

Company Size: Large (1,000+ employees). This size indicates a well-established organization with structured processes, significant resources, and opportunities for career growth, but also potentially more layers of management and decision-making.

Founded: 2010. Viber has a solid track record, demonstrating stability and experience in the competitive mobile app market. Its acquisition by Rakuten in 2014 integrated it into a larger global tech conglomerate, offering both autonomy and access to broader resources.

Team Structure:

• The Product Design team is likely part of a larger Product or Engineering organization. This specific role will collaborate closely with Product Managers and Engineering teams in the UK, and a design team based in Israel.

• Reporting structure will likely be to a Design Lead or Head of Design, who emphasizes individual growth and self-driven career development.

• Cross-functional collaboration is a cornerstone of this role, requiring seamless interaction with Product, Engineering, Research, Marketing, and potentially Legal/Compliance teams, especially for the Viber Pay product. Methodology:

• Data-driven decision-making is a core tenet, with a strong emphasis on user research, analytics, and A/B testing to inform product strategy and design.

• Agile and iterative development methodologies are expected, facilitating rapid prototyping, testing, and deployment cycles.

• A culture of continuous learning and experimentation, particularly with emerging technologies like AI, is actively encouraged.

• Design thinking principles are likely embedded in the approach to problem-solving and product innovation.

Company Website: www.viber.com

📝 Enhancement Note: The company context highlights Viber's transition into a super-app with a significant focus on fintech (Viber Pay). The integration of AI is presented as a core strategic initiative, making this role particularly exciting for designers interested in cutting-edge technology applications. The collaboration model across different geographies (Israel and UK) is a key aspect of the work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer, requiring significant autonomy, end-to-end ownership, and the ability to mentor or guide junior designers implicitly through collaboration and best practices. It demands a strategic approach to design problem-solving and a deep understanding of the business context.

Reporting Structure: The designer will report to a manager who fosters a culture of individual growth and expects self-direction. Direct collaboration will be with Product Managers and Engineering leads, requiring strong communication and negotiation skills to influence product direction. Collaboration with the design team in Israel will also be a key aspect of the daily work.

Operations Impact: The designer will directly impact user trust and engagement within Viber Pay, a critical revenue-generating and user-retention product. Decisions made will influence financial transaction success rates, user adoption of new financial features, and the overall perception of Viber as a secure and reliable platform for managing finances. The integration of AI is expected to drive efficiency and potentially unlock new user experiences, directly contributing to the company's competitive edge.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in fintech design, regulated flows, and AI-driven UX. Opportunity to become a subject matter expert in these areas.

• Leadership Potential: Develop leadership skills through project ownership, cross-functional influence, and potential mentorship of junior designers or contribution to design system governance.

• Specialization Paths: Potential to specialize further within fintech, AI integration, or move into a Lead Product Designer or Product Manager role, depending on career aspirations and performance. Opportunities to present work and insights at internal forums or external conferences.

📝 Enhancement Note: The growth analysis emphasizes the strategic impact of the role and the potential for specialization in high-demand areas like fintech and AI. The emphasis on self-driven growth aligns with the company's described management style, suggesting proactive career development is key.

🌐 Work Environment

Office Type: The role is based in an office environment in Bnei Brak, Israel. This suggests a traditional workplace setting focused on in-person collaboration, team cohesion, and access to office-based resources.

Office Location(s): Bnei Brak, Tel Aviv District, Israel. This location is part of a major metropolitan hub for technology and business in Israel, offering accessibility and integration into the local tech ecosystem.

Workspace Context:

• Expect a collaborative workspace designed to facilitate team interaction, brainstorming sessions, and cross-functional meetings.

• Access to modern design tools, hardware, and potentially internal development environments to support the design and prototyping process.

• Opportunities for informal interactions with colleagues, fostering a sense of community and enabling spontaneous knowledge sharing.

• The office environment will likely support the company's focus on innovation and efficiency, with resources dedicated to supporting the design team's work on complex products like Viber Pay.

Work Schedule: The primary work schedule will be 40 hours per week, typically Sunday through Thursday, aligning with the Israeli work week. While core hours are expected for team collaboration and in-office presence, there may be some flexibility for task completion, especially when working with teams in different time zones.

📝 Enhancement Note: The on-site requirement in Israel is a key detail. The workspace context emphasizes collaboration and access to resources, which are crucial for complex product design roles. The mention of the Israeli work week is a practical detail for candidates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, interest, and cultural fit.

• Hiring Manager Interview: A deeper dive into your experience, design philosophy, and approach to problem-solving. This will likely include discussions about your portfolio and how you've handled specific design challenges.

• Design Challenge/Portfolio Review: A session where you present your portfolio, walking through 1-2 key case studies. You may be asked to elaborate on your decision-making process, research findings, and the impact of your designs. A practical design exercise or take-home challenge related to financial flows or AI integration might also be part of this stage.

• Cross-Functional Interviews: Meetings with Product Managers and Engineering leads to assess your collaboration skills, technical understanding, and ability to work effectively with different disciplines.

• Final Interview: Potentially with a senior leader or Head of Design to discuss strategic alignment, long-term vision, and overall fit within the company culture.

Portfolio Review Tips:

• Curate your portfolio to showcase projects most relevant to fintech, B2C mobile apps, and complex user flows. Highlight your process, not just the final UI.

• For each case study, clearly articulate the problem, your specific role, the constraints, your design process (research, ideation, testing, iteration), and the measurable outcomes. Quantify impact with data whenever possible.

• Be prepared to discuss your experience with AI tools and how you envision them enhancing design workflows. If you have examples, include them.

• Practice presenting your case studies concisely and engagingly, anticipating questions about your decisions, trade-offs, and how you handled feedback.

• Ensure your portfolio clearly demonstrates attention to detail, especially concerning microcopy, error handling, and edge cases relevant to financial applications. Challenge Preparation:

• If a design challenge is given, thoroughly understand the prompt and the specific user problem or business goal.

• Focus on demonstrating your process: how you would approach research, define the problem, generate solutions, and iterate based on feedback or data.

• For fintech-related challenges, emphasize user trust, clarity, security, and compliance considerations.

• If AI is mentioned in the challenge, consider how you would leverage AI tools to inform your design or streamline your process.

• Practice articulating your thought process clearly and concisely, as if presenting to both design and non-design stakeholders.

📝 Enhancement Note: The interview process is structured to assess a range of skills, from core design craft to strategic thinking and collaboration. The portfolio review is emphasized as a critical component, requiring candidates to showcase relevant experience and articulate their process. AI integration is a key area to prepare for.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard for collaborative design), Sketch, Adobe Creative Suite (Illustrator, Photoshop).

• Prototyping & Interaction: InVision, Principle, ProtoPie, or Figma's native prototyping features.

• User Research & Testing: UserTesting.com, Maze, Lookback, or similar platforms for remote usability testing and feedback collection.

• AI Design Tools: Tools for AI-assisted research synthesis (e.g., Dovetail with AI features), ideation (e.g., ChatGPT for brainstorming prompts), workflow automation, and potentially AI-powered design generation or analysis tools.

Analytics & Reporting:

• Product Analytics: Mixpanel, Amplitude, Google Analytics, or similar platforms for tracking user behavior, feature adoption, and engagement metrics.

• Data Visualization: Tableau, Power BI, or in-house dashboards for reporting on KPIs and design impact.

CRM & Automation:

• While not directly a designer's primary tool, familiarity with how CRM data (e.g., Salesforce) informs user segmentation and how automation platforms (e.g., Zapier, Marketo) might interact with user journeys could be beneficial.

• Project Management: Jira, Asana, Trello for managing design tasks and collaborating with engineering.

📝 Enhancement Note: The technology stack focuses on industry-standard design tools, with a strong emphasis on collaborative platforms like Figma. The explicit inclusion of AI Design Tools is critical, indicating the company's commitment to integrating AI into their design operations. Familiarity with analytics tools is also essential for a data-driven approach.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs, particularly in sensitive financial contexts where trust and clarity are paramount.

• Data-Driven Innovation: Utilizing analytics and research to guide decision-making, validate hypotheses, and measure the impact of design solutions.

• Ownership & Accountability: Fostering a culture where individuals take full responsibility for their work, from problem definition to successful delivery and ongoing iteration.

• Collaboration & Transparency: Encouraging open communication, constructive feedback, and cross-functional teamwork to achieve shared goals.

• Continuous Learning: Embracing new technologies, methodologies, and best practices, with a particular focus on integrating AI into design processes.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with Product Managers, Engineers, and Researchers, forming integrated product teams. Regular syncs and collaborative sessions are key.

• Feedback Culture: A strong emphasis on providing and receiving honest, constructive feedback in design critiques and 1:1 meetings to drive continuous improvement.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across the design team and with other departments, especially regarding AI applications in design.

• Global Collaboration: Adapting to working with teams across different time zones and cultures, requiring clear communication and asynchronous collaboration strategies.

📝 Enhancement Note: The values highlight a blend of user focus, data-driven strategy, and a forward-looking approach embracing AI. The collaboration style emphasizes integration and feedback, crucial for a globally distributed team working on a complex product.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Trust in Fintech: Balancing intuitive user experiences with stringent security, compliance, and regulatory requirements in financial applications.

• Integrating AI Seamlessly: Effectively incorporating AI tools and features into the user experience without overwhelming users or compromising usability and trust. This includes understanding the ethical implications of AI in finance.

• Global Scalability & Localization: Designing for a diverse, global user base with varying cultural norms, languages, and financial behaviors, while maintaining a cohesive brand experience.

• Managing Cross-Functional Expectations: Navigating priorities and aligning design vision with Product, Engineering, and Business stakeholders across different geographies and departments.

Learning & Development Opportunities:

• AI in Design Specialization: Opportunity to become an expert in leveraging AI tools for design research, ideation, prototyping, and workflow optimization, potentially leading future AI initiatives within the design team.

• Fintech & Payments Domain Expertise: Deepen understanding of financial products, user needs in managing money, and the regulatory landscape, becoming a go-to expert for Viber Pay.

• Leadership Development: Through project ownership and influence, develop leadership capabilities that can lead to more senior design roles or team lead positions.

• Exposure to Rakuten Ecosystem: Gain insights into Rakuten's broader business strategies and how different verticals integrate, offering a wider perspective on business operations.

📝 Enhancement Note: The challenges are specific to the fintech domain and the cutting-edge integration of AI. The growth opportunities are clearly linked to these challenges, positioning the role as a significant career accelerator for designers interested in these specialized fields.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex financial flow. What were the key challenges, how did you ensure user trust and clarity, and what was the outcome?" (Prepares for fintech experience, focus on trust and clarity).

• "How do you approach integrating new technologies, like AI, into your design process? Can you give an example of how you've used an AI tool in your workflow and what benefits it provided?" (Assesses AI integration capabilities and strategic thinking).

• "Walk me through a project where data and user analytics significantly influenced your design decisions. What metrics did you track, and how did they shape your iterations?" (Tests data-driven approach and understanding of metrics). Company & Culture Questions:

• "Our mission is to make people's lives easier by enabling meaningful connections. How do you see product design contributing to this mission, especially within a super-app like Viber?" (Evaluates understanding of company vision and role alignment).

• "This role involves close collaboration with teams in Israel and the UK. How do you approach working with distributed teams and managing communication across different time zones and cultures?" (Assesses collaboration and communication skills in a global context).

• "How do you stay updated on the latest trends in UX design, fintech, and AI, and how do you bring that knowledge back into your work?" (Gauges proactivity in learning and industry awareness). Portfolio Presentation Strategy:

• Structure: Begin with a high-level overview of the project, its goals, and your role. Then, dive into the problem statement, your user research, and the iterative design process, showcasing key artifacts (wireframes, prototypes, user flows). Conclude with the final solution and, most importantly, the measured impact or outcomes.

• Highlight AI Integration: If you have used AI tools in any capacity, be ready to share that experience. Explain which tool you used, for what purpose (e.g., research synthesis, idea generation), and the tangible benefits it brought to your process or outcome.

• Focus on "Why": For every design decision, be prepared to explain the "why" behind it, linking it back to user needs, business goals, or data insights.

• Address Edge Cases: Specifically for fintech, be ready to discuss how you considered edge cases, error states, and security considerations to build user trust.

• Quantify Impact: Wherever possible, use numbers and data to demonstrate the success of your designs (e.g., increased conversion rates, reduced error rates, improved user satisfaction scores).

📝 Enhancement Note: The interview questions are designed to probe for specific skills and experiences relevant to product design in fintech, with a strong emphasis on AI integration and data-driven decision-making. The portfolio presentation strategy provides actionable advice for showcasing relevant work and articulating impact.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Comeet.

• Tailor your resume: Emphasize your experience in B2C mobile design, fintech, payments, or digital wallets. Highlight specific achievements related to user research, data analysis, and designing complex financial or regulated flows. Integrate keywords like "UX Design," "Product Design," "Fintech," "AI," and "Figma."

• Curate your portfolio: Select 2-3 of your strongest case studies that best represent your experience in relevant areas. Ensure each case study clearly outlines the problem, your process, your role, and the measurable impact. Specifically prepare to discuss any instances where you utilized AI tools in your design workflow.

• Prepare for the interview: Research Viber's products, especially Viber Pay, and understand their mission. Anticipate questions about your design process, problem-solving approach, and how you handle feedback. Practice presenting your portfolio, focusing on the "why" behind your decisions and any quantifiable results.

• Articulate your AI perspective: Be ready to discuss your understanding of AI's role in product design and how you envision it being applied within Viber's ecosystem, particularly for Viber Pay.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.