Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Universe

Location: Ukraine (Remote)

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-06-11

Experience Level: 2-5 years

Remote Status: Fully Remote

🚀 Role Summary

• Own the end-to-end design process for web funnels and mobile applications, directly influencing key business metrics like Conversion Rate (CR), Customer Acquisition Cost (CAC), and Payback periods.

• Drive product experiments from hypothesis generation through design, A/B testing, and iterative improvements to enhance user engagement, retention, and monetization.

• Champion an AI-first mindset by integrating AI tools into daily workflows for research, content generation, illustration, prototyping, and analytics, pushing the adoption of AI-first practices within product development.

• Contribute to the development and scaling of a robust design system, ensuring consistency and efficiency across product verticals and future growth initiatives.

📝 Enhancement Note: The role emphasizes a strong business and product-oriented mindset, moving beyond traditional UI design to focus on measurable impact on business metrics. The "AI-first mindset" is a critical requirement, indicating a forward-thinking approach to design and product development that leverages artificial intelligence extensively. This role is positioned as a potential pathway to Product Design Lead.

📈 Primary Responsibilities

• Design and iterate on web funnels and platforms, aiming to optimize Conversion Rate (CR) and Customer Acquisition Cost (CAC), and improve payback periods.

• Develop and refine the mobile-first user experience for iOS and Android, ensuring a seamless and engaging primary product interaction.

• Collaborate closely with product, growth, and engineering teams as an equal partner to drive retention, monetization, and growth initiatives based on data-driven hypotheses.

• Lead product experiments end-to-end, encompassing hypothesis formulation, design execution, A/B test setup, data analysis, insight generation, and subsequent iteration cycles.

• Integrate AI-first workflows across the design and product development lifecycle, utilizing AI tools for user research, variant generation, copywriting, illustration, prototyping, and performance analysis.

• Contribute to the evolution and maintenance of the design system, focusing on scalable components, tokens, and variants to support product growth and new feature development.

• Gradually assume ownership of the entire product design domain, with a clear long-term vision for building and leading a design team.

• Actively participate in cross-functional decision-making, bringing a strategic design perspective to product strategy and development.

📝 Enhancement Note: The responsibilities highlight a proactive and autonomous approach to design, expecting the candidate to bring hypotheses and drive initiatives rather than simply executing tasks. The emphasis on AI integration and end-to-end experiment ownership signifies a high degree of strategic involvement.

🎓 Skills & Qualifications

Education: [Not specified, but a strong portfolio demonstrating practical application of design principles and business acumen is paramount.]

Experience: Minimum of 2 years of experience in product design, with a demonstrated track record in web and/or mobile product development.

Required Skills:

• Product Design Expertise: Proven ability to design user-centric products for web and mobile platforms.

• Figma Proficiency: Mastery of Figma, including components, design systems, tokens, and variants.

• AI-First Workflow Integration: Demonstrated experience and enthusiasm for integrating AI tools (e.g., ChatGPT, Claude, Midjourney, Figma AI, v0) into the design workflow for research, generation, and prototyping.

• Business & Product Acumen: Strong understanding of business metrics (CR, CAC, LTV, ROI, retention) and the ability to design solutions that directly impact these indicators.

• A/B Testing Experience: Solid understanding of A/B testing methodologies and experience designing for hypothesis validation.

• Visual Design & Attention to Detail: Excellent visual taste, meticulous attention to detail, and a passion for high-quality design execution.

• Agile Design Principles: Ability to balance design perfection with rapid deployment, understanding when to prioritize speed versus polish.

• Proactive Mindset: A self-starter attitude, capable of generating hypotheses and driving product initiatives independently.

Preferred Skills:

• Experience in consumer mobile applications with significant scale or Web2App funnels.

• Proficiency in motion design or prototyping complex interaction cases.

• Experience in building a design system from the ground up.

• Track record of leading end-to-end product experiments that delivered measurable business results.

• Experience in mentorship or team leadership, with potential for future team building.

📝 Enhancement Note: The "AI-first mindset" is explicitly a must-have, indicating that practical, hands-on experience with AI design tools is non-negotiable. The portfolio requirement emphasizes a focus on product impact and business metrics over purely aesthetic considerations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of two years of product design experience, with clear examples of both web and mobile projects.

• Highlight at least one strong product case study demonstrating a deep understanding of business metrics (CR, CAC, LTV, ROI, retention) and how your design decisions directly influenced them.

• Include examples of your work with design systems and components, demonstrating an understanding of scalability and consistency.

• Present evidence of your AI-first workflow, showcasing how you've integrated AI tools into your design process for research, ideation, or execution. Process Documentation:

• Detail your approach to product experiments, from hypothesis generation and A/B test design to analysis and iteration.

• Demonstrate your workflow for developing and maintaining design systems, including component libraries, token management, and variant creation.

• Explain your process for collaborating with cross-functional teams (product, growth, engineering) to ensure alignment and effective product development.

• Illustrate how you leverage AI tools within your design process, providing specific examples of their application and impact.

📝 Enhancement Note: The portfolio is critical and should emphasize quantifiable results and a business-oriented approach. Demonstrating a practical, integrated use of AI in the design workflow is a key differentiator.

💵 Compensation & Benefits

Salary Range: While not explicitly stated, based on the experience level (2-5 years), location (Ukraine), and the hybrid/remote nature of the role, a competitive salary range for a Product Designer in Ukraine would typically fall between <strong>$30,000 - $55,000 USD per year</strong>. This estimate considers market rates for skilled designers in the region and the company's potential to offer international standards.

Benefits:

• Hybrid Work Model: Option to work from a modern office in Kyiv or Warsaw, or remotely.

• Office Amenities (Kyiv/Warsaw): Includes provided breakfasts, lunches, walking lanes, and silent rooms.

• Professional Development: Access to internal training programs and opportunities to work with top experts.

• Career Advancement: Culture of rapid growth with significant promotion opportunities (up to 10 managers promoted annually).

• Relocation Support: Comprehensive relocation package including financial assistance, realtor support, and adaptation assistance for moves to Kyiv or Warsaw.

• Comprehensive Social Package: Market-competitive compensation, 20 days of paid vacation, FOP or Diia.City registration, paid sick leave, medical insurance, and subsidized meals in offices.

• Well-being Program: Reimbursement for psychological support, and in-office yoga and meditation sessions.

• War-Time Support: Focus on safety, stability, uninterrupted work, and participation in Ukraine's recovery initiatives.

Working Hours: Approximately 40 hours per week, with flexibility inherent in a remote and hybrid work environment.

📝 Enhancement Note: The salary estimate is based on general market data for Product Designers in Ukraine with 2-5 years of experience. Actual compensation will depend on the candidate's specific skills, experience, and negotiation. The benefits package is extensive and reflects a strong commitment to employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software Development, with a focus on consumer products related to sports and fitness.

Company Size: [Not explicitly stated, but the description implies a growing tech business that has been operating for over 8 years and is looking to build out design functions, suggesting a mid-sized to large organization.]

Founded: Over 8 years ago, indicating established operational experience and market presence.

Team Structure:

• The Product Design function is nascent, with the expectation that this role will grow into leading and building a design team.

• Close collaboration is expected with dedicated Product, Growth, and Engineering teams, functioning as an integrated unit.

• The role operates with a high degree of autonomy, as evidenced by the expectation of bringing hypotheses and owning product design areas. Methodology:

• Data-Driven Product Development: Decisions are heavily informed by business metrics and user data.

• Experimentation Focus: A core practice involves running end-to-end product experiments to validate hypotheses and drive improvements.

• AI-First Integration: A strategic imperative to embed AI tools and AI-driven thinking into all aspects of product design and development.

• Agile & Iterative Design: Balancing speed-to-market with design quality through iterative development and continuous improvement.

Company Website: https://uni.tech/

📝 Enhancement Note: Universe appears to be a dynamic, growth-oriented tech company that values innovation, data-driven decision-making, and a forward-thinking approach, particularly concerning AI. The culture encourages autonomy and ownership, with a clear path for leadership development.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer with significant growth potential. It requires 2+ years of experience but comes with the explicit opportunity to evolve into a Product Design Lead role. The initial focus is on individual contribution and ownership of design areas, with a clear trajectory towards building and managing a design team.

Reporting Structure: While not explicitly detailed, the role emphasizes being an "equal partner" with product, growth, and engineering teams, suggesting a collaborative reporting structure rather than a rigid hierarchy. The future growth into a Lead role implies eventual management of a team and reporting to higher product leadership.

Operations Impact: The Product Designer will have a direct and significant impact on core business metrics such as CR, CAC, LTV, ROI, and retention. Their work will be instrumental in driving product growth, user engagement, and monetization strategies. The role is designed to influence product direction and business outcomes substantially.

Growth Opportunities:

• Leadership Track: Clear pathway to becoming a Product Design Lead, including hiring and building a design team.

• Skill Specialization: Opportunities to deepen expertise in areas like user research, experimentation, AI-driven design, and design systems.

• Cross-Functional Exposure: Extensive experience working closely with product managers, growth marketers, and engineers, fostering a holistic understanding of product development.

• Continuous Learning: Access to internal training, mentorship from experts, and exposure to cutting-edge AI tools and methodologies.

📝 Enhancement Note: This role offers a compelling growth trajectory for ambitious designers who are eager to take on leadership responsibilities and drive significant business impact through design and AI integration. The emphasis on building a team from the ground up is a key differentiator for career advancement.

🌐 Work Environment

Office Type: Hybrid model with options for both office-based work in Kyiv or Warsaw, and fully remote work within Ukraine. The office environment is designed to be a modern, comfortable, and productive workspace.

Office Location(s): Kyiv, Ukraine and Warsaw, Poland. The remote option is specifically for candidates located in Ukraine.

Workspace Context:

• Collaborative Spaces: Offices are equipped with amenities like walking lanes and silent rooms to support different work styles and foster collaboration.

• Technology & Tools: While not explicitly detailed, the expectation is that a modern tech company will provide the necessary tools and infrastructure for design work, including access to AI tools.

• Team Interaction: The hybrid model allows for in-person collaboration in offices or virtual collaboration for remote team members, fostering a connected work environment.

Work Schedule: Standard full-time working hours (approx. 40 hours/week) with an emphasis on flexibility, particularly for remote employees, allowing for effective management of work-life balance and project delivery.

📝 Enhancement Note: The hybrid model offers flexibility, catering to different preferences for work location. The office amenities suggest a company that invests in employee comfort and productivity, even for those who choose to work remotely within Ukraine.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on CV and portfolio, with strong emphasis on AI integration and business metric impact.

• Portfolio Presentation & Discussion: A session where candidates present key portfolio pieces, focusing on product impact, AI usage, and problem-solving approach.

• Skills Assessment: Potential practical exercises or case studies to evaluate Figma proficiency, AI tool application, and strategic thinking.

• Cross-functional Interviews: Meetings with product, growth, and engineering team members to assess collaboration skills and cultural fit.

• Final Interview: Likely with a senior leader to discuss long-term vision, leadership potential, and overall alignment with company goals.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase how you've used AI tools in your projects. Provide specific examples of prompts, tools used, and the resulting impact.

• Quantify Impact: For each case study, clearly state the business problem, your design solution, and the measurable results (e.g., % increase in CR, reduction in CAC).

• Showcase Process: Detail your design process, from research and ideation to testing and iteration. Explain your decision-making rationale.

• Structure for Clarity: Organize your portfolio logically, perhaps by project type or by key skills demonstrated. Use clear headings, concise descriptions, and high-quality visuals.

• Demonstrate Business Mindset: Frame your projects around business objectives and how your design work contributed to achieving them.

Challenge Preparation:

• AI Workflow Simulation: Be prepared to discuss how you would approach a hypothetical design challenge using AI tools.

• Experimentation Design: Practice outlining an A/B test for a given product scenario, including hypothesis, metrics, and design variations.

• Design System Thinking: Be ready to discuss principles of scalable design systems and how you would contribute to or build one.

• Metric-Driven Problem Solving: Prepare examples of how you've used data and metrics to identify problems and drive design solutions.

📝 Enhancement Note: The interview process is geared towards assessing not just design skills but also strategic thinking, business acumen, and a genuine, hands-on approach to AI integration. A well-curated portfolio that clearly demonstrates these aspects will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI/UX design, prototyping, and design system management.

Proficiency in advanced features like components, variants, auto layout, and collaboration is expected.

• AI Design Tools: Expect to use a range of AI tools such as:

  • ChatGPT/Claude: For content generation, copywriting, research synthesis, and idea generation.
  • Midjourney/Stable Diffusion: For generating visual assets, illustrations, and mood boards.
  • Figma AI / v0: For AI-assisted design tasks within Figma, such as generating design elements or prototypes from prompts.

• Prototyping Tools: Beyond Figma's capabilities, potentially tools like Principle, ProtoPie, or similar for advanced interaction design.

Analytics & Reporting:

• A/B Testing Platforms: Experience with tools for setting up and analyzing A/B tests (e.g., Optimizely, VWO, Google Optimize, or in-house solutions).

• Analytics Platforms: Familiarity with user analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) to understand user behavior and measure product performance.

• Data Visualization Tools: Ability to interpret data from dashboards and reports to inform design decisions.

CRM & Automation:

• While not directly a CRM role, understanding how design impacts user journeys through CRMs and marketing automation platforms can be beneficial. Understanding of user flows that lead to CRM entries or automated marketing campaigns.

• Integration Tools: Awareness of how design outputs integrate into development pipelines and potentially into marketing automation workflows.

📝 Enhancement Note: The explicit mention of AI tools is a key differentiator for this role. Candidates are expected to be proficient and enthusiastic users of AI in their daily design practice.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A core value is to create designs that demonstrably improve business metrics and user outcomes.

• AI-First Innovation: A commitment to exploring and integrating AI technologies to enhance design processes and product development.

• Proactive & Hypothesis-Led: Encouraging team members to bring forward ideas, hypotheses, and solutions rather than waiting for direction.

• Collaborative Partnership: Fostering strong working relationships with product, growth, and engineering teams, treating them as equal contributors to product success.

• Continuous Improvement: A culture of learning, iteration, and refinement, both in product design and personal development.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration with product, growth, and engineering teams is essential, working as a unified unit.

• Open Feedback Culture: Encouraging constructive feedback exchange during design reviews and throughout the development process.

• Knowledge Sharing: A willingness to share insights, learnings, and best practices, particularly around AI tools and design methodologies.

• Experimentation Mindset: Embracing a culture where testing new ideas and learning from both successes and failures is standard practice.

📝 Enhancement Note: The company culture appears to be fast-paced, innovative, and highly collaborative, with a strong emphasis on measurable results and forward-thinking technology adoption like AI.

⚡ Challenges & Growth Opportunities

Challenges:

• Building a Design Function: As one of the early design hires, there will be the challenge of establishing design processes, standards, and potentially a team from the ground up.

• AI Integration at Scale: Effectively integrating and scaling AI tools across product development while maintaining quality and ethical considerations.

• Balancing Speed and Quality: Navigating the pressure to deliver quickly for experiments and growth initiatives while ensuring high-quality design execution.

• Cross-Functional Alignment: Ensuring consistent understanding and buy-in on design decisions and AI integration strategies across diverse teams.

Learning & Development Opportunities:

• Leadership Development: Direct path to Product Design Lead, offering opportunities to develop management, hiring, and team-building skills.

• AI Specialization: Deepen expertise in leveraging AI for design, becoming a go-to expert within the company.

• Product Strategy Involvement: Gain in-depth experience in product strategy, growth hacking, and monetization through hands-on involvement in experiments and feature development.

• Industry Exposure: Potential for involvement in industry events, webinars, and working with international experts.

📝 Enhancement Note: This role presents a unique opportunity for a designer looking to make a significant impact, grow into a leadership position, and pioneer the use of AI in product design within a dynamic tech environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly improve your design process or the outcome of a project. What was your approach, and what were the results?"

• "How would you approach designing a new feature for our app to increase user retention by 15%? Walk us through your hypothesis, design process, and how you'd measure success."

• "Imagine you need to design a new onboarding flow for our web funnel. How would you leverage AI for user research, content creation, and iterative testing?" Company & Culture Questions:

• "What excites you most about Universe's mission and our focus on AI-first product development?"

• "How do you see yourself contributing to building a design culture and potentially a team here?"

• "Describe your ideal collaboration style with product managers, growth marketers, and engineers." Portfolio Presentation Strategy:

• AI Integration Narrative: For each relevant project, clearly articulate the role AI played. Show before-and-after examples if possible.

• Metric-Centric Storytelling: Frame your case studies around business problems and quantifiable solutions. Use clear charts and data points to illustrate impact.

• Process Walkthrough: Be prepared to walk through your Figma files, explaining your component structure, design system logic, and how you managed iterations.

• Proactive Engagement: Be ready to ask insightful questions about Universe's product, challenges, and design roadmap.

📝 Enhancement Note: Be prepared to speak fluently about AI tools, their practical applications in design, and how your work directly influences business metrics. Demonstrating a proactive, problem-solving attitude is key.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Ashby.

• Tailor your CV: Highlight your 2+ years of product design experience, specifically mentioning web and mobile projects, and any experience with AI design tools.

• Curate your Portfolio: Ensure it strongly showcases your AI-first workflow, impact on business metrics, and proficiency with Figma. Include at least one detailed product case study with quantifiable results.

• Prepare for AI Discussions: Be ready to articulate your understanding and practical application of AI in design during interviews.

• Research Universe: Familiarize yourself with their product, target audience, and company values to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.