Product Designer

📍 Job Overview

Job Title: Product Designer

Company: The Flex

Location: London, United Kingdom (Remote OK)

Job Type: FULL_TIME

Category: Product Design / GTM Operations

Date Posted: 2026-09-22

Experience Level: Mid-Level (2-5 Years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and develop intuitive user experiences and engaging marketing assets for a cutting-edge AI operating system in the short-term rental industry.

• Translate complex operational workflows into user-friendly interfaces across the Base360.ai product suite and marketing touchpoints.

• Collaborate closely with executive leadership, product managers, and engineering teams to drive product innovation and ensure a consistent brand experience.

• Conduct user research and iterative testing to inform design decisions and continuously improve product functionality and conversion rates.

• Contribute to the growth and evolution of the Base360.ai brand through impactful design across all customer interactions.

📝 Enhancement Note: This role sits at the intersection of Product Design and Go-To-Market (GTM) Operations, requiring a designer who can not only craft exceptional user experiences for the core product but also create compelling marketing materials that drive customer acquisition and engagement. The focus on "AI autopilot" and "short-term rental businesses" indicates a need for understanding complex operational processes and translating them into clear, efficient digital solutions.

📈 Primary Responsibilities

• Translate product requirements and business objectives into detailed wireframes, interactive prototypes, and high-fidelity UI designs using Figma.

• Design seamless and intuitive user journeys across the entire short-term rental lifecycle, encompassing booking, guest communication, property management, operational workflows, and financial reporting.

• Develop conversion-optimized landing pages, product pages, and interactive demo flows to support marketing campaigns and sales enablement efforts.

• Define, maintain, and expand a comprehensive design system and component library to ensure design consistency, scalability, and efficient development.

• Conduct user research, usability testing, and A/B experiments with property managers, operations teams, and end-users to gather insights and drive data-informed design iterations.

• Collaborate closely with engineering teams to ensure accurate, pixel-perfect implementation of designs, providing clear specifications and ongoing support.

• Contribute to shaping and evolving the Base360.ai brand identity and visual language across all digital touchpoints.

• Work with product management to prioritize design tasks and manage the design backlog effectively.

📝 Enhancement Note: The responsibilities highlight a blend of core product design and GTM-focused design. The emphasis on "conversion-focused landing pages," "demo flows," and "marketing assets" points to a critical need for design that directly supports revenue generation and customer acquisition, a key aspect of GTM operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 2-5 years of professional experience in Product Design, UI/UX Design, or a similar role, with a strong portfolio demonstrating end-to-end design capabilities.

Required Skills:

• Proficiency in Figma for wireframing, prototyping, and UI design.

• Strong understanding of user-centered design principles and methodologies.

• Experience designing complex dashboards and operational workflows.

• Ability to create compelling marketing assets and conversion-focused landing pages.

• Experience in defining and maintaining design systems.

• Proven ability to conduct user research and usability testing.

• Excellent visual design skills with a keen eye for detail and aesthetics.

• Strong communication and collaboration skills, with the ability to articulate design decisions clearly.

• Familiarity with agile development methodologies. Preferred Skills:

• Experience in the SaaS industry, particularly with B2B or operational software.

• Understanding of the short-term rental or hospitality industry.

• Experience with A/B testing and conversion rate optimization (CRO).

• Basic understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineers.

• Experience with animation and micro-interactions for enhanced user engagement.

• Graphic design skills for broader brand asset creation.

📝 Enhancement Note: The "2-5 years" experience level suggests a mid-level designer who can work independently but will also benefit from guidance. The emphasis on Figma, design systems, and user research aligns with industry standards for modern product design roles. The preferred skills indicate a desire for someone who can quickly grasp industry nuances and contribute to GTM efforts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies showcasing end-to-end product design projects, from initial concept and user research to final UI and implementation.

• Detailed explanations of design challenges, problem statements, and the user needs addressed.

• Visual representations of wireframes, user flows, prototypes, and final UI designs.

• Demonstrations of how designs were iterated upon based on user feedback and testing.

• Examples of contributions to or creation of design systems and component libraries.

• Case studies that highlight the impact of your design on user engagement, conversion rates, or operational efficiency. Process Documentation:

• For each case study, clearly outline your design process, including:

  • User research methodologies employed (e.g., interviews, surveys, persona development).

  • Prototyping tools and techniques used.

  • Usability testing frameworks and findings.

  • Collaboration with product managers and engineers.

  • How design decisions were made and justified.

  • Metrics used to measure the success of the design solution.

📝 Enhancement Note: For a Product Designer role, particularly one with GTM responsibilities, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but also a strategic understanding of user needs, business objectives, and the ability to translate complex operations into user-friendly solutions. The inclusion of marketing assets and conversion optimization examples will be highly valued.

💵 Compensation & Benefits

Salary Range: £50,000 - £75,000 per annum (estimated based on London, UK location, mid-level experience, and SaaS industry benchmarks).

Benefits:

• Competitive salary package.

• Performance-based incentives and bonuses.

• Opportunity for professional growth and skill development.

• Fully remote work environment with flexibility.

• Contribution to building a foundational team in a fast-growing company.

• Potential to establish a long-term presence in one of Europe's most vibrant cities (referencing London as a potential hub).

Working Hours: Approximately 40 hours per week, with flexibility expected due to the entrepreneurial and fast-paced nature of the company.

📝 Enhancement Note: The salary range is estimated based on typical mid-level Product Designer salaries in London, UK, for a fully remote role in the tech/SaaS sector. Benefits are directly pulled from the provided text, with an emphasis on professional growth and the unique startup environment. The "40 hours" is an industry standard, but the note about flexibility is crucial for a startup.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS), Hospitality Technology, AI.

Company Size: Startup/Early-stage (implied by the need to build foundational teams and the entrepreneurial nature).

Founded: Recently launched as a standalone product from an existing operator, indicating agility and a focus on rapid growth.

Team Structure:

• Small, agile, and highly collaborative team.

• Direct access to CEO and executive leadership for design input and decision-making.

• Cross-functional collaboration between Product, Engineering, and GTM (Sales/Marketing).

• Emphasis on individual contribution and ownership within a fast-paced environment. Methodology:

• Data-driven decision-making, leveraging user feedback and A/B testing.

• Agile development and design processes for rapid iteration.

• Focus on building an AI-powered operating system that automates complex business processes.

• Entrepreneurial mindset, valuing initiative, problem-solving, and a proactive approach.

Company Website: https://theflex.global/

📝 Enhancement Note: The company positions itself as an innovative AI operating system for short-term rentals. The culture is described as demanding but rewarding, attracting individuals who are ambitious and aim for world-class performance. The "You should NOT apply if" section clearly defines the desired candidate profile: driven, results-oriented, and ambitious.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Product Designer. This role offers a significant opportunity to influence the product's direction and user experience from an early stage, potentially leading to senior or lead design positions as the company scales.

Reporting Structure: You will report directly to the CEO or a Head of Product/Design (if established). This close proximity to leadership facilitates rapid decision-making and direct impact.

Operations Impact: As a Product Designer, your impact will be critical in translating complex operational challenges within the short-term rental industry into intuitive software solutions. Your designs will directly influence user adoption, customer satisfaction, operational efficiency for clients, and ultimately, the company's revenue growth through improved conversion rates on marketing assets.

Growth Opportunities:

• Team Leadership: As the company grows, there will be opportunities to build and lead a design team, establishing design processes and mentoring junior designers.

• Skill Specialization: Deepen expertise in AI-driven product design, SaaS UX, or conversion optimization through hands-on project experience.

• Strategic Influence: Play a key role in defining the product roadmap and company strategy through user insights and design thinking.

• Industry Expertise: Become a subject matter expert in the rapidly evolving short-term rental and proptech industries.

📝 Enhancement Note: This role presents a significant growth trajectory for a designer looking to make a substantial impact in a fast-growing startup. The direct exposure to leadership and the opportunity to shape product and brand are key selling points for ambitious professionals.

🌐 Work Environment

Office Type: Fully Remote. The company operates with a distributed workforce, allowing employees to work from approved locations globally.

Office Location(s): While the primary listed location is London, UK, the company explicitly allows remote work in a wide range of countries, including Czech Republic, Italy, United States, and many others. This indicates a commitment to a global talent pool.

Workspace Context:

• A dynamic, fast-paced startup environment that values initiative and self-direction.

• Emphasis on asynchronous communication and effective remote collaboration tools.

• Expectation of a high-performance culture, requiring self-motivation and discipline.

• Access to collaborative digital tools for design, communication, and project management.

Work Schedule: While the standard is around 40 hours per week, the remote nature and startup culture imply a need for flexibility to accommodate different time zones and project demands. Proactive communication regarding availability and deadlines is essential.

📝 Enhancement Note: The extensive list of remote work locations underscores the company's commitment to a global, distributed team. This offers significant flexibility but also requires strong self-management and communication skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call to assess basic qualifications, cultural fit, and interest in the role and company mission.

• Portfolio Review & Design Challenge: This will likely involve a deep dive into your portfolio, discussing your process, and potentially presenting a small design challenge relevant to Base360.ai's product or marketing.

• Cross-functional Interviews: Conversations with product managers and engineers to assess collaboration skills and technical understanding.

• Executive/CEO Interview: A final discussion to evaluate strategic thinking, cultural alignment, and ambition.

Portfolio Review Tips:

• Highlight Impact: Focus on case studies that demonstrate measurable outcomes, such as improved conversion rates, increased user engagement, or streamlined operational workflows. Quantify your contributions with data whenever possible.

• Showcase Process: Clearly articulate your design process, emphasizing how you approached problems, conducted research, iterated on designs, and collaborated with stakeholders.

• Tailor to the Role: Select projects that best represent your ability to design complex operational software and create effective marketing assets. Showcase your Figma proficiency and experience with design systems.

• Tell a Story: Structure your case studies as narratives that highlight the problem, your solution, and the results.

Challenge Preparation:

• Understand the Business: Research Base360.ai, its target market (short-term rental operators), and the challenges they face. Understand the value proposition of an AI operating system.

• Think Operationally: Consider the key operational workflows within short-term rentals (e.g., booking management, guest communication, cleaning schedules, maintenance requests, pricing optimization).

• Focus on User Experience: Prepare to discuss how you would simplify these complex processes for users.

• Prepare for Marketing Design: Be ready to discuss how you would design a landing page to drive sign-ups or demo requests.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio and ability to demonstrate practical design skills applied to real-world business problems, particularly those involving operational efficiency and GTM strategies.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (essential, will be heavily utilized).

• Design System Management: Figma's component features, potentially other collaboration tools.

Analytics & Reporting:

• User Feedback Tools: (e.g., UserTesting.com, Hotjar, SurveyMonkey) - for gathering user insights.

• A/B Testing Platforms: (e.g., Google Optimize, Optimizely) - for conversion optimization.

• Analytics Platforms: (e.g., Google Analytics, Mixpanel) - for tracking user behavior on marketing sites and potentially product usage.

CRM & Automation:

• CRM: While not a direct design tool, understanding how designs integrate with CRMs (like Salesforce, HubSpot) is beneficial for GTM assets.

• Marketing Automation: Familiarity with tools like HubSpot or Mailchimp for email campaign design.

• Integration Tools: Understanding how different software components connect is helpful for designing integrated workflows.

📝 Enhancement Note: Figma is the core tool. The other tools listed are complementary and represent the broader ecosystem the Product Designer will interact with, especially in relation to GTM efforts and user feedback loops.

👥 Team Culture & Values

Operations Values:

• World-Class Excellence: A drive to be the best in the world at what you do, pushing boundaries and setting high standards.

• Data-Driven: Decisions are informed by user research, analytics, and performance metrics.

• Efficiency & Automation: A core focus on streamlining processes and leveraging AI to automate tasks for clients.

• Entrepreneurial Spirit: Proactive, self-motivated individuals who take ownership and drive initiatives forward.

• Collaboration: Working effectively across teams to achieve shared goals.

Collaboration Style:

• Direct and transparent communication, often asynchronous due to remote nature.

• Emphasis on constructive feedback and iterative improvement.

• Cross-functional teamwork with product managers and engineers to ensure successful implementation and user adoption.

• A culture that discourages gossip and political behavior, focusing instead on results and mutual respect.

📝 Enhancement Note: The company explicitly states what they don't want (political, gossipy, corporate 9-5). This implies a culture that values directness, high performance, and a results-oriented mindset, common in ambitious startups.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Growth Environment: Adapting to fast-paced changes, evolving priorities, and scaling design processes alongside the company.

• Translating Complexity: Designing intuitive interfaces for sophisticated AI-driven operational workflows in a niche industry.

• Balancing Product & Marketing Design: Effectively switching focus between core product UX and conversion-focused GTM assets.

• Remote Collaboration: Maintaining strong communication and collaboration across distributed teams and time zones.

Learning & Development Opportunities:

• Impactful Product Development: Direct involvement in shaping a new AI product from its early stages.

• Cross-functional Exposure: Gaining a deep understanding of product management, engineering, sales, and marketing operations.

• Industry Specialization: Developing expertise in the rapidly growing short-term rental and proptech markets.

• Leadership Potential: Opportunities to grow into a leadership role as the design function expands.

📝 Enhancement Note: The challenges are typical of a high-growth startup, requiring adaptability and resilience. The growth opportunities are significant for a designer looking to accelerate their career and gain broad experience.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex workflow for a B2B SaaS product. What was your process, and what were the key challenges?"

• "How would you approach designing a landing page to acquire property managers for our AI operating system? What key elements would you include, and how would you measure success?"

• "Walk us through a project where your design significantly improved user engagement or conversion rates. What metrics did you track, and what was the impact?" Company & Culture Questions:

• "Why are you interested in Base360.ai and the short-term rental industry specifically?"

• "How do you handle constructive criticism or feedback on your designs?"

• "Describe your ideal work environment and how you thrive in a remote setting."

• "What does 'being one of the best in the world' mean to you in a design context?" Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, starting with the business problem or user need, your design process, key design decisions, and quantifiable results.

• Storytelling: Frame each case study as a compelling story. Highlight the "why" behind your design choices.

• Focus on Impact: Emphasize how your designs solved problems, improved metrics (conversion, engagement, efficiency), and contributed to business goals.

• Tool Proficiency: Clearly demonstrate your mastery of Figma, including your approach to design systems and prototyping.

• Q&A Readiness: Be prepared to answer detailed questions about your process, decisions, and how you would apply your skills to Base360.ai's specific challenges.

📝 Enhancement Note: Interviewers will be looking for a candidate who understands both the user experience and the business objectives, particularly how design can drive revenue and operational efficiency. Strong communication and a proactive, problem-solving attitude are key.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided Ashby link.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best showcase your experience with complex SaaS products, operational workflows, and marketing/conversion-focused design. Ensure each case study details your process and quantifiable impact.

• Tailor Your Resume: Highlight experience with Figma, design systems, user research, and any relevant SaaS or B2B product design achievements. Emphasize your ability to contribute to GTM efforts.

• Prepare Your Narrative: Be ready to articulate your design philosophy, your process for tackling new challenges, and why you are a strong fit for a fast-paced, ambitious startup environment. Practice presenting your portfolio confidently.

• Research Base360.ai: Understand their product, target market, and competitive landscape. Prepare thoughtful questions about their vision, design challenges, and company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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