Product Designer

📍 Job Overview

Job Title: Product Designer

Company: System1 Group

Location: Not Specified (Implied Hybrid/On-site based on benefits)

Job Type: Full-time

Category: Product Design / User Experience (UX)

Date Posted: May 22, 2026

Experience Level: Mid-Senior Level (5-7 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the user experience for System1's flagship product suite, focusing on Ad, Brand, and Innovation products for the world’s largest advertisers.

• Act as an equal partner within an empowered product trio (Product Manager, Product Designer, Tech Lead), sharing accountability for team outcomes and product strategy.

• Leverage AI-powered design tools to accelerate discovery and delivery cycles, rapidly transforming ideas into testable prototypes.

• Champion customer-centricity by leading continuous product discovery, validating value and usability through frequent customer experiments.

📝 Enhancement Note: While the job title is "Product Designer," the emphasis on driving user experience for a "flagship product suite" and working within a "product trio" with shared accountability, along with the requirement for 5-7 years of experience, positions this role as a mid-to-senior level individual contributor with significant strategic influence within the product development lifecycle. The focus on "outcomes over outputs" and "tackling hard product risks" aligns it with modern product development methodologies, common in fast-paced tech environments.

📈 Primary Responsibilities

• Product Trio Partnership: Collaborate as an equal member with Product Management and Engineering (Tech Lead) to define and achieve ambitious product outcomes.

• Continuous Product Discovery: Lead the discovery phase alongside the Product Manager, proactively identifying and addressing the four key product risks: value, usability, feasibility, and business viability.

• User Experience Ownership: Take full ownership of the end-to-end user experience across System1's product suite, aiming to establish it as the industry's most loved experience.

• AI-Accelerated Design: Utilize AI-native design tools (e.g., Claude Design, Figma AI) to compress discovery and delivery timelines, enabling rapid iteration from concept to testable prototypes within days.

• Customer-Centric Validation: Conduct frequent prototype-based experiments with real customers to rigorously test product value and usability before significant development effort is invested.

• Design System Development: Build, evolve, and maintain a robust design system to ensure product coherence, accelerate future development, and reinforce the System1 brand identity.

• Customer Research Collaboration: Actively participate in and contribute to customer research activities, translating qualitative feedback into actionable product improvements.

• Customer Advocacy: Serve as a primary advocate for the customer within the business, integrating customer evidence into all product decisions, prioritization, and stakeholder discussions.

• Design Excellence: Set and uphold high standards for design craft, speed, and rigor, defining and evolving the design function as the team grows.

📝 Enhancement Note: The responsibilities emphasize a proactive, autonomous, and outcome-oriented approach, typical of senior product designers in agile environments. The explicit mention of "product trio" and "shared accountability" indicates a mature product development process where design is integrated from the earliest stages of problem definition.

🎓 Skills & Qualifications

Education: Not specified. A Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is often preferred but not explicitly required, with a strong portfolio being the primary determinant.

Experience: Approximately 5-7 years of dedicated product design experience, with a proven track record of shipping impactful product work, particularly in web applications, dashboards, or data-rich interfaces.

Required Skills:

• Product Design Expertise: Deep understanding of user-centered design principles and methodologies.

• User Experience (UX) Leadership: Proven ability to own and elevate the end-to-end user experience for complex products.

• AI-Powered Design Proficiency: Demonstrable experience using AI tools (e.g., Claude Design, Figma AI) to accelerate design processes and prototyping.

• Continuous Product Discovery: Hands-on experience in framing problems, running prototype-based experiments, and using evidence to inform product decisions.

• Prototyping Skills: Strong ability to create high-fidelity, testable prototypes rapidly.

• Design System Development: Experience building or significantly contributing to a comprehensive design system.

• Figma Mastery: Strong fluency and practical experience with Figma and modern prototyping workflows.

• Customer Engagement: Ability to conduct customer interviews and translate feedback into design solutions.

• Outcome-Driven Mindset: Focus on delivering measurable business and customer value rather than just features.

Preferred Skills:

• B2B SaaS Design: Experience designing for Business-to-Business Software-as-a-Service platforms.

• Data-Rich Interfaces: Experience designing complex dashboards or interfaces that present and interact with significant amounts of data.

• Collaboration with Insights/Analytics: Experience partnering with research, insights, or analytics teams to validate product decisions.

• Advertising Industry Understanding: Passion for or experience with advertising, its effectiveness, and its potential for improvement.

📝 Enhancement Note: The emphasis on AI tools and rapid prototyping is a key differentiator, suggesting the company values speed and innovation in its design process. The preference for B2B SaaS and data-rich interfaces aligns with System1's business model serving large advertisers.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Shipped Product Work: A strong portfolio showcasing successful product launches, with a clear emphasis on the outcomes achieved (e.g., impact on user behavior, business metrics).

• Web Applications/Dashboards: Demonstrated experience designing complex web applications, analytical dashboards, or data-rich interfaces.

• Outcome Demonstration: Evidence of how your design decisions directly contributed to positive business or customer outcomes.

• Process & Methodology: Showcase your design process, from problem framing and user research to prototyping, testing, and iteration.

Process Documentation:

• Discovery & Validation: Examples of how you've conducted continuous product discovery, framed problems, and used prototype-based experiments with real customers to validate ideas.

• AI Tool Integration: Showcase how you've leveraged AI-powered design tools (e.g., Claude Design, Figma AI) to speed up discovery and delivery cycles in your projects.

• Design System Contributions: Details on your involvement in building or maintaining design systems, including examples of components and their impact on consistency and efficiency.

• End-to-End UX Ownership: Case studies illustrating your ability to own and improve the user experience across an entire product suite or significant feature set.

📝 Enhancement Note: The portfolio requirements are heavily focused on demonstrating tangible outcomes and a modern, agile design process that includes AI integration and continuous discovery. Candidates should be prepared to articulate their process and the impact of their work.

💵 Compensation & Benefits

Salary Range: Not specified. Based on the 5-7 years of experience requirement, location (implied to be in a region with competitive tech salaries, e.g., UK or US), and the nature of the role in a growing tech company, a competitive salary would be expected.

• Estimate (UK-based): £60,000 - £90,000 per annum

• Estimate (US-based): $110,000 - $160,000 per annum

Benefits:

• Competitive Salary and Bonus Scheme

• Health Insurance

• Pension Plan

• Flexible Working Arrangements (Hybrid)

• Wellbeing Resources (e.g., "de-clutter" afternoons)

• Education Reimbursement Opportunities

• Recognition Schemes

• Regular Social Events (including summer and winter parties)

Working Hours: Approximately 40 hours per week, with flexible working arrangements offered to suit individual needs.

📝 Enhancement Note: The salary estimates are based on industry benchmarks for Product Designers with 5-7 years of experience in tech hubs. The benefits package is comprehensive, emphasizing work-life balance and professional development, which are attractive to experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Market Research / Advertising Technology (AdTech) / Creative Effectiveness Platform. System1 operates at the intersection of data analytics, AI, and marketing effectiveness, serving enterprise-level clients.

Company Size: Not explicitly stated, but the mention of "empowered product team," "defining the design function from the inside out," and "as the function grows around you" suggests a growing company, likely in the scale-up phase. This implies a dynamic environment with opportunities for impact.

Founded: System1 Group was founded in 2014. This indicates a relatively established but still agile company that has navigated significant market shifts, particularly in the digital advertising and AI landscape.

Team Structure:

• Product Trio Model: The core product development unit consists of a Product Manager, Product Designer, and Tech Lead, working collaboratively with shared accountability for outcomes.

• Cross-Functional Collaboration: The role requires partnership across various departments, including Product Management, Engineering, Research, Insights, Analytics, and potentially Sales and Marketing.

• Design Function Growth: The design team is likely in a growth phase, offering the opportunity for the Product Designer to help shape its processes and culture.

Methodology:

• Agile & Lean Principles: Emphasis on continuous discovery, rapid prototyping, customer experimentation, and iterative development, driven by AI and market speed.

• Outcome-Driven Approach: Focus on measuring success through tangible business and customer impact rather than simply shipping features.

• Data-Informed Decisions: Leveraging customer evidence, research, and potentially analytics to guide product development.

Company Website: https://system1group.com/

📝 Enhancement Note: System1 positions itself as an innovator in market research using AI. The culture appears to be fast-paced, outcome-oriented, and customer-focused, with a strong emphasis on leveraging technology to drive effectiveness. The "product trio" model is a hallmark of mature, agile product organizations.

📈 Career & Growth Analysis

Operations Career Level: This "Product Designer" role is positioned as a mid-to-senior individual contributor. With 5-7 years of experience, the expectation is for the candidate to operate with significant autonomy, lead design initiatives, and influence product strategy, rather than being a junior resource executing tasks. The role is described as "owning the user experience" and "setting the bar for design craft," indicating a high level of responsibility.

Reporting Structure: While not explicitly stated, in a product trio model, the Product Designer typically collaborates closely with their Product Manager and Tech Lead. They might report into a Head of Product, a Design Lead, or a Director of Product. The emphasis is on peer collaboration within the trio.

Operations Impact: The role is critical to System1's mission of predicting and improving marketing effectiveness. The Product Designer directly influences how the world’s largest advertisers experience and benefit from System1's platform. By ensuring intuitive, effective, and engaging product interfaces, the designer contributes directly to customer retention, acquisition, and ultimately, the company's revenue and market position. The focus on "outcomes that matter to our customers and our business" highlights this direct impact.

Growth Opportunities:

• Design Leadership: Opportunity to help define and grow the design function within System1, potentially leading to future leadership roles as the company scales.

• AI Design Specialization: Deepen expertise in AI-powered design tools and methodologies, becoming a key player in this rapidly evolving field.

• Product Strategy Influence: Contribute significantly to product strategy and roadmap decisions as an integral part of the product trio.

• Cross-Functional Expertise: Develop a broad understanding of different business functions (product, engineering, research, marketing) through close collaboration.

• Industry Impact: Work on cutting-edge solutions for major global advertisers, shaping the future of creative effectiveness.

📝 Enhancement Note: This role offers significant growth potential beyond traditional design execution, emphasizing strategic contribution, innovation in AI-driven design, and the opportunity to shape a growing function within a forward-thinking company.

🌐 Work Environment

Office Type: Hybrid. This indicates a blend of remote work and in-office presence. The company offers flexible working arrangements, suggesting a focus on work-life balance and employee well-being.

Office Location(s): The job listing does not specify a physical location, and the locations_raw are empty. This could imply a remote-first or a distributed team model, or that the location details were omitted from the raw data. However, "Hybrid" work arrangement suggests there is an office or hub for occasional in-person collaboration.

Workspace Context:

• Collaborative Environment: The "product trio" model emphasizes close, real-time collaboration between design, product, and engineering.

• Technology-Rich: Expected to have access to modern design tools, AI platforms, and collaboration software.

• Agile Cadence: Work will likely involve agile ceremonies, frequent communication, and a fast-paced iterative process.

• Focus on Innovation: The environment encourages leveraging new technologies like AI to push boundaries.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with flexibility. This allows for adaptation to project needs while maintaining a healthy work-life balance, crucial for sustained creativity and productivity in design.

📝 Enhancement Note: The "Hybrid" designation is key. Candidates should inquire about the expected frequency of office visits and the purpose of these in-person interactions, as this can vary significantly between companies. The flexibility offered is a strong positive for work-life integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience and alignment with the role requirements.

• Portfolio Presentation & Discussion: A likely session where you present your portfolio, detailing your process, the problems you solved, the solutions you designed, and most importantly, the outcomes achieved. Expect in-depth questions about your decision-making and collaboration.

• Product Trio / Hiring Manager Interview: Meet with potential colleagues and hiring managers to discuss your approach to product discovery, design system thinking, AI tool usage, and your fit within the company culture. This may involve scenario-based questions.

• Design Challenge (Potential): While not explicitly mentioned, some companies may include a take-home design challenge or a live design exercise to assess practical skills and problem-solving abilities.

• Final Interview: May involve senior leadership to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Focus on Outcomes: Clearly articulate the business and customer impact of your design work. Quantify results whenever possible (e.g., increased conversion rates, reduced task completion time, improved NPS).

• Showcase Your Process: Detail your end-to-end design process, including problem framing, user research, ideation, prototyping, testing, and iteration.

• Highlight AI Integration: Specifically showcase projects where you utilized AI-powered design tools and explain how they accelerated your workflow or improved outcomes.

• Demonstrate Collaboration: Provide examples of how you partnered effectively within a product trio or with cross-functional teams.

• Design System Examples: Include work that demonstrates your understanding and contribution to design systems, highlighting consistency and efficiency gains.

• B2B SaaS/Data-Rich Experience: If applicable, emphasize projects relevant to System1's domain.

Challenge Preparation:

• Understand System1: Research their business model, target customers (large advertisers), their platform (Creative Effectiveness Platform), and their stated mission.

• Product Sense: Be prepared to discuss how you would approach designing solutions for challenges faced by advertisers in measuring and improving marketing effectiveness.

• AI in Design: Think about how you would leverage AI tools in a product discovery or design challenge context.

• Outcome Articulation: Practice explaining your design decisions and their expected impact on business goals.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio for evidence of outcome-driven design, robust process, effective collaboration, and proficiency with modern tools, especially AI. Candidates should prepare to speak extensively about their contributions and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as a required skill, indicating it's the primary tool for design and prototyping.

• AI-Powered Design Tools: Claude Design, Figma AI, and similar emerging AI tools are expected to be used for accelerating discovery and prototyping.

• Prototyping Tools: Likely integrated within Figma, but potentially other specialized tools for advanced interactions or testing.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to the Product Designer's core tools, but understanding how customer data flows from CRM systems (like Salesforce) and how automation impacts user journeys might be beneficial.

📝 Enhancement Note: The emphasis on Figma and AI-native design tools is paramount. Candidates should highlight their proficiency and willingness to explore new AI capabilities in design. Familiarity with how design outputs integrate with development workflows and analytics platforms is also valuable.

👥 Team Culture & Values

Operations Values:

• Missionary, Not Mercenary: A deep commitment to solving customer problems and achieving business outcomes, rather than just fulfilling tasks.

• Outcome-Driven: Success is measured by the tangible change created for customers and the business, not solely by deliverables.

• Speed & Efficiency: A strong inclination towards rapid discovery and leveraging tools (especially AI) to move quickly and prototype effectively.

• Ambiguity & Ownership: Comfort with defining problems and taking initiative without waiting for explicit direction.

• Curiosity & Learning: A commitment to continuous learning, intellectual honesty, and backing opinions with evidence.

• Holistic Thinking: Balancing strategic big-picture thinking with meticulous attention to detail ("pixel craft").

• Collaboration: Ability to work effectively with diverse teams and individuals across all levels of seniority.

• Passion for Advertising: Enthusiasm for understanding and improving advertising effectiveness.

Collaboration Style:

• Partnership within the Trio: Equal, shared accountability and decision-making with Product Managers and Tech Leads.

• Cross-Functional Integration: Seamless collaboration with research, insights, analytics, engineering, and other departments.

• Customer-Centric Advocacy: Championing customer needs and evidence in all discussions.

• Open Communication: A culture that encourages debate, feedback exchange, and knowledge sharing to drive collective improvement.

📝 Enhancement Note: The culture at System1 appears to be highly aligned with modern, agile product development principles, emphasizing speed, outcomes, customer focus, and strong collaboration within empowered teams. The "missionary" aspect suggests a desire for employees who are passionate about the company's mission.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Market Evolution: The market research and AdTech landscape is changing rapidly, requiring continuous adaptation and learning, especially with AI advancements.

• Balancing Speed and Rigor: The need to operate at high speed while maintaining design quality and customer validation.

• Defining the Design Function: As the function grows, establishing best practices, processes, and a strong design identity will be an ongoing challenge.

• Complex Data Visualization: Designing intuitive interfaces for complex data-rich products for sophisticated B2B clients.

• AI Integration: Effectively integrating and utilizing AI tools in the design process without compromising quality or human oversight.

Learning & Development Opportunities:

• AI Design Specialization: Becoming a leader in the application of AI tools within product design.

• Product Strategy Development: Gaining deeper experience in product discovery, strategy formulation, and outcome definition.

• Design Leadership: Opportunity to influence and potentially lead design initiatives as the team expands.

• Industry Expertise: Deepening knowledge in creative effectiveness, market research, and advertising technology.

• Cross-Functional Exposure: Gaining broad business acumen through close collaboration with various departments.

📝 Enhancement Note: This role presents opportunities to tackle cutting-edge challenges in AI-driven design and product development within a dynamic industry, offering significant scope for professional growth and specialization.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new feature for System1's platform that helps advertisers predict the emotional impact of their creative?" (Focus on problem framing, discovery, AI usage, and outcome definition).

• "Describe a time you disagreed with your Product Manager or Tech Lead. How did you handle it, and what was the outcome?" (Assesses collaboration, communication, and handling constructive conflict).

• "You have 3 days to validate a new product idea with customers. How would you use AI tools and prototyping to achieve this?" (Tests speed, AI proficiency, and discovery methodology).

Company & Culture Questions:

• "What excites you about System1's mission and the AdTech industry?" (Tests passion and research into the company).

• "How do you see yourself contributing to building a world-class design function here?" (Assesses proactive attitude and vision for design).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio around key projects. For each project, clearly state the problem, your role, the process you followed (emphasizing discovery and AI use), the solutions you designed, and the quantified outcomes.

• Storytelling: Narrate your design journey, highlighting key decisions, challenges overcome, and learnings.

• Focus on Impact: Dedicate significant time to explaining the "so what?" – the business and customer value your designs delivered.

• Demonstrate AI Usage: Be ready to show or talk about specific instances where AI tools were instrumental in your workflow.

• Prepare for Q&A: Anticipate questions about your design choices, trade-offs made, and how you'd apply your experience to System1’s specific challenges.

📝 Enhancement Note: Interviewers will be looking for candidates who demonstrate a strong strategic mindset, a deep understanding of modern product development, practical experience with AI design tools, and a clear ability to drive tangible business outcomes through design.

📌 Application Steps

To apply for this Product Designer position:

• Submit Application: Utilize the provided application link.

• Tailor Your Resume: Emphasize keywords related to Product Design, UX, AI-Powered Design, Product Discovery, Prototyping, Design Systems, Figma, and outcome-driven methodologies. Quantify achievements wherever possible.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best demonstrate your experience with web applications, data-rich interfaces, AI-driven design, and customer-centric discovery. Clearly articulate the problem, your process, your role, and the outcomes achieved.

• Prepare Your Narrative: Practice articulating your design process, your collaboration style, and your passion for System1's mission and the AdTech industry. Be ready to discuss specific examples of how you've used AI tools in your workflow.

• Research System1: Understand their business, their market position as the "Creative Effectiveness Platform," and their target audience of large advertisers. This will help you tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.