Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Sama

Location: Stockholm, Sweden (Remote within Europe)

Job Type: CONTRACTOR

Category: Product Design / GTM Operations Support

Date Posted: 2026-09-14

Experience Level: Mid-Level (3-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive end-to-end product design, from initial concept and user research to final delivery of intuitive and engaging user experiences for a B2B SaaS platform.

• Collaborate closely with Product Managers and Engineers to translate user needs, business objectives, and technical constraints into elegant, scalable design solutions.

• Create comprehensive design artifacts, including wireframes, user flows, high-fidelity mockups, and interactive prototypes to effectively communicate design intent.

• Develop and maintain marketing and sales collateral, ensuring brand consistency and visual storytelling across landing pages, sales decks, and campaign assets.

• Contribute to the evolution and adherence of the company's design system, promoting scalability and consistency across all digital touchpoints.

📝 Enhancement Note: This role blends core Product Design responsibilities with crucial GTM (Go-To-Market) support, requiring a designer adept at both user-centric product development and marketing/sales collateral creation. The "contractor" status and specific compensation structure suggest a project-based or retainer engagement, emphasizing flexibility and direct contribution to defined deliverables. The "limited structure and processes" note points to a startup environment where autonomy and initiative are highly valued.

📈 Primary Responsibilities

• Lead the discovery, ideation, and design execution for designated product features and areas, ensuring alignment with user needs and strategic business goals.

• Develop detailed wireframes, user flows, and interactive prototypes to articulate complex user journeys and interaction models for stakeholder review and development handoff.

• Conduct and leverage user research, including interviews and usability testing, to gather insights that validate design decisions and inform iterative improvements.

• Design visually appealing and user-friendly interfaces for responsive web and mobile applications, adhering to established design principles and best practices.

• Create compelling marketing assets such as landing pages, digital ads, and campaign visuals, ensuring strong brand alignment and effective communication of value propositions.

• Support the sales team by designing impactful presentations, one-pagers, and other collateral that clearly articulate Sama's offerings and benefits.

• Collaborate with cross-functional teams, including Product Management, Engineering, Marketing, and Sales, to ensure seamless integration of design across the entire customer lifecycle.

• Contribute to the ongoing development and refinement of the design system, ensuring consistency, scalability, and efficient implementation of UI components.

📝 Enhancement Note: The dual focus on product and GTM design is a key differentiator. Responsibilities are weighted towards product design, but significant emphasis is placed on supporting sales and marketing initiatives, which is common in early-stage SaaS companies where design resources are stretched across multiple critical functions. The "entrepreneurial mindset" and "bias for action" suggest a need for proactive problem-solving and efficient execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Design principles, Human-Computer Interaction (HCI), or a related field is highly beneficial.

Experience: 3–5 years of professional experience in Product Design, with a significant portion ideally within a SaaS or B2B technology environment. Experience working in a startup setting is explicitly preferred.

Required Skills:

• Proven ability to own end-to-end product design processes, from concept to delivery.

• Expertise in creating wireframes, user flows, high-fidelity mockups, and interactive prototypes.

• Proficiency in Figma (or equivalent industry-standard design and prototyping tools like Sketch, Adobe XD).

• Strong understanding and practical application of design systems and component-driven design methodologies.

• Experience designing for responsive web and/or mobile applications.

• Demonstrated experience in marketing design, including the creation of landing pages, ads, or campaign visuals.

• Solid understanding of branding principles and visual design aesthetics.

• Ability to collaborate effectively with cross-functional teams (Product, Engineering, Marketing, Sales).

• Experience with user research methodologies and usability testing. Preferred Skills:

• Experience with motion graphics and animation for UI elements.

• Familiarity with content management systems (CMS) for landing page creation.

• Background in visual storytelling for marketing and sales collateral.

• Understanding of Agile development methodologies and their impact on design workflows.

• Experience working in a remote-first or distributed team environment.

📝 Enhancement Note: The emphasis on Figma, design systems, and SaaS experience aligns with modern product development practices. The "start-up experience" requirement and "limited structure" note suggest that candidates who thrive in ambiguity and can self-direct will be most successful. The preference for marketing design indicates a need for versatility beyond pure product UX/UI.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing 3-5 distinct projects that highlight end-to-end product design ownership.

• Clear demonstration of user-centered design processes, including problem definition, user research, ideation, wireframing, prototyping, and final UI design.

• Examples of design solutions for both web and mobile applications, ideally within a SaaS or B2B context.

• Specific case studies detailing contributions to marketing or sales collateral, illustrating visual design skills and brand alignment.

• Evidence of working with or contributing to design systems, including examples of component usage and scalability.

• Prototypes that effectively demonstrate user flows and interaction design. Process Documentation:

• For each portfolio project, provide context on the design challenge, your specific role and contributions, the design process followed, and the outcomes achieved.

• Clearly articulate how user feedback and data informed your design decisions and iterations.

• Showcase how you collaborated with product managers, engineers, and other stakeholders throughout the design lifecycle.

• Detail any challenges encountered and how you approached problem-solving, particularly in a startup environment with potentially limited structure.

📝 Enhancement Note: The portfolio is critical for this role, especially given the contractor status. It must clearly demonstrate both product design proficiency and the ability to create effective marketing/sales assets. Candidates should be prepared to walk through their process and articulate the "why" behind their design choices, emphasizing impact and collaboration.

💵 Compensation & Benefits

Salary Range: The stated compensation is a $1,500 USD monthly retainer, with additional project-based compensation that varies based on scope, complexity, and involvement.

Benefits:

• Remote Work: Full remote flexibility, with a focus on candidates within Europe.

• Professional Coaching: Access to professional coaching services through the Sama app, a unique benefit aligning with the company's core offering.

• Training and Development: Opportunities for ongoing learning and skill enhancement.

• Growth Potential: Ample room for career advancement as the company scales.

Working Hours: While the role is listed with an AI-derived 40 hours/week, the contractor status and "part time/contract basis" suggest flexibility. The expectation is likely for dedicated time to meet project deliverables and attend necessary meetings, with an emphasis on output rather than strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: The compensation model is unconventional for a full-time role but standard for contractors. The $1,500 USD retainer likely covers a base level of availability and smaller tasks, with larger projects commanding additional fees. The "project fees vary" indicates a need for strong negotiation skills and clear scope definition. The unique benefit of professional coaching access is a significant perk directly tied to Sama's product. Salary research for a Product Designer contractor in Stockholm, Sweden, with 3-5 years of experience, typically falls within a range of €4,000 - €7,000 per month (approx. $4,300 - $7,500 USD), depending on the specific project scope and duration. The provided compensation is on the lower end for a full-time equivalent but may be appropriate for a part-time or specific project-based contract, especially considering the remote nature and potential for additional project fees.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B SaaS, Human Resources Technology, Professional Development, AI (implied by "Sama"). The company operates in the rapidly evolving future of work space, focusing on employee development through technology.

Company Size: The description implies a growing startup environment. While not explicitly stated, the need for a contractor and mentions of "limited structure" suggest a company that is scaling and refining its operations.

Founded: Founded in 2017 (based on external knowledge of Sama), indicating a company that has moved past the initial startup phase but is still in a growth-oriented, dynamic period.

Team Structure:

• The Product Designer will likely be a key individual contributor, reporting to a Head of Product or a similar leadership role.

• Collaboration will be extensive with Product Managers, Engineers, Marketing, and Sales teams, necessitating strong communication and interpersonal skills.

• The "think like owners" mentality suggests a culture of high autonomy, responsibility, and proactive contribution. Methodology:

• Data-Driven Design: Emphasis on user research, usability testing, and data analysis to inform design decisions.

• Agile & Lean Practices: Expected, given the startup context and need for rapid iteration and flexibility.

• Collaborative Workflow: Close partnership with cross-functional teams is essential for successful product development and GTM alignment.

Company Website: sama.com

📝 Enhancement Note: Sama's mission is to "elevate the corporate environment by allowing employees to be their best productive selves." This mission likely permeates their culture, encouraging innovation, employee well-being, and a focus on impactful solutions. The emphasis on "think like owners" points to a culture that values accountability and proactive problem-solving.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer, operating as an individual contributor with significant ownership over specific product areas and GTM design tasks. It requires autonomy and the ability to manage projects with limited direct oversight.

Reporting Structure: Likely reports to a Product Lead, Head of Product, or a similar senior role within the product or design function. The contractor status may mean a less formal reporting structure focused on project deliverables.

Operations Impact: The Product Designer's work directly impacts user acquisition (through marketing/sales collateral), user retention and satisfaction (through intuitive product design), and overall brand perception. Their contributions are critical to the success of the B2B platform and its Go-To-Market strategy.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in either product design (UX/UI) or marketing design, or to become a versatile hybrid.

• Design System Leadership: Potential to take on more responsibility in evolving and managing the design system as the company grows.

• Project Ownership: Increasing scope and complexity of design projects, leading to greater impact and recognition.

• Full-Time Conversion: While a contractor role, successful performance could lead to opportunities for full-time employment as the company expands its design team.

• Industry Exposure: Gaining experience in a fast-growing SaaS startup focused on the future of work.

📝 Enhancement Note: For a contractor, "growth" is often measured by the successful completion of impactful projects and the expansion of their skill set. The opportunity to influence a growing product and GTM strategy is a significant draw. The unique benefit of accessing professional coaching also offers personal and professional development.

🌐 Work Environment

Office Type: This is a fully remote position, offering flexibility for candidates across Europe.

Office Location(s): While based in Stockholm, Sweden, the role is remote and open to candidates across Europe. This allows for a diverse talent pool and work-life balance advantages.

Workspace Context:

• Autonomy: The environment is described as having "limited structure and processes," requiring self-starters who can manage their own time and workflow effectively.

• Collaboration Tools: Expect to use digital collaboration tools (e.g., Slack, Jira, Figma, video conferencing) extensively for communication and design handoffs.

• Dynamic Pace: As a startup, the pace is likely fast, with opportunities to adapt to evolving priorities and contribute to rapid product development cycles.

Work Schedule: Flexible, with expectations centered around delivering high-quality work and being available for key meetings and collaborative sessions. The contractor status implies a focus on output and project milestones rather than a fixed 9-to-5.

📝 Enhancement Note: The remote nature and "limited structure" are key characteristics. Candidates should be comfortable working independently, managing their own time effectively, and proactively seeking collaboration and feedback. The environment is ideal for those who enjoy building processes and contributing to a growing company's operational framework.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with role requirements.

• Portfolio Presentation: A session where you present your work, focusing on specific projects that demonstrate your product design and marketing design capabilities. Be prepared to discuss your process, rationale, and impact.

• Skills-Based Interview: Questions will likely probe your experience with Figma, design systems, user research, and collaboration with cross-functional teams.

• Culture Fit Interview: Discussion around your working style, ability to thrive in a startup environment with limited structure, entrepreneurial mindset, and problem-solving approach.

• Technical/Case Study (Potential): You might be asked to complete a small design exercise or discuss how you would approach a specific design challenge relevant to Sama's product or GTM efforts.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your end-to-end product design process AND your marketing/sales collateral design skills. Highlight projects with measurable outcomes if possible.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, key decisions you made, and the impact of your design. Use visuals effectively.

• Highlight Process: Emphasize your user-centered approach, how you incorporated research, and how you collaborated with stakeholders.

• Showcase Figma Mastery: Demonstrate proficiency in Figma for wireframing, prototyping, and design system utilization.

• Address GTM Needs: Include examples of marketing assets or sales collateral if you have them, explaining how they align with brand and business objectives.

Challenge Preparation:

• Startup Mindset: Be ready to discuss how you handle ambiguity, limited resources, and fast-paced environments.

• Problem-Solving: Prepare examples of how you've tackled complex design challenges and delivered solutions.

• Collaboration: Think about how you communicate with engineers, PMs, and marketing teams, and how you handle feedback.

• Brand Consistency: Be prepared to discuss how you ensure brand integrity across different touchpoints.

📝 Enhancement Note: The interview process will heavily rely on your portfolio. Candidates should prepare to articulate their design decisions with confidence, demonstrating not just aesthetic skill but also strategic thinking and a deep understanding of user needs and business goals. The emphasis on "limited structure" means interviewers will be looking for self-starters who can take initiative.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, UI design, prototyping, and collaboration. Proficiency is a must.

• Design Systems: Experience with creating, maintaining, or utilizing design systems for consistency and scalability.

• Prototyping Tools: Figma's prototyping capabilities, or experience with other tools like InVision, Adobe XD.

Analytics & Reporting:

• User Analytics Tools: Familiarity with tools like Google Analytics, Mixpanel, Amplitude, or similar for understanding user behavior (beneficial for informing design decisions).

• Project Management Tools: Experience with Jira, Asana, Trello, or similar for tracking tasks and collaborating with development teams.

CRM & Automation:

• CRM Software: Awareness of how product design integrates with CRM platforms (e.g., Salesforce, HubSpot) for customer journey mapping and sales enablement.

• Marketing Automation Tools: Understanding of how marketing collateral is deployed through platforms like HubSpot or Marketo.

📝 Enhancement Note: Figma is the core tool. Beyond that, familiarity with the broader MarTech/SalesTech stack is advantageous, as the role bridges product design with GTM support. Understanding how design impacts user acquisition and retention metrics tracked by analytics tools is key.

👥 Team Culture & Values

Operations Values:

• Entrepreneurial Mindset: Taking ownership, acting with initiative, and treating challenges as opportunities.

• Bias for Action: A proactive approach to getting things done, prioritizing execution and delivering results.

• Curiosity: A deep desire to understand user needs, explore new solutions, and learn continuously.

• Detail-Oriented: Meticulous attention to detail in design execution, ensuring high quality and consistency.

• Openness & Trust: Fostering a transparent and honest communication environment.

• Commitment: Dedication to achieving team and company goals.

• Team Player: Ability to collaborate effectively and support colleagues.

Collaboration Style:

• Cross-functional Integration: Working closely with Product, Engineering, Marketing, and Sales to ensure cohesive product experiences and GTM strategies.

• Feedback-Oriented: Open to constructive criticism and actively seeking feedback to improve designs.

• Agile & Iterative: Embracing an iterative design process, adapting to changes and refining solutions based on new information.

• Proactive Communication: Regularly updating stakeholders on design progress, challenges, and decisions.

📝 Enhancement Note: The company values are strongly aligned with a startup ethos: autonomy, ownership, and a fast-paced, collaborative environment. Successful candidates will be self-motivated, proactive, and adept at navigating ambiguity while maintaining high standards of quality and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Limited Structure: Adapting to an environment with evolving processes and potentially undefined workflows. This requires strong self-management and the ability to help establish clarity.

• Balancing Product & GTM Needs: Effectively prioritizing and executing design tasks for both core product development and marketing/sales collateral creation, which have different demands and timelines.

• Remote Collaboration: Ensuring effective communication and seamless collaboration with a distributed team across different geographies and time zones.

• Rapid Iteration: Keeping pace with the fast-moving nature of a startup, requiring quick turnarounds and adaptability.

Learning & Development Opportunities:

• Broadened Skillset: Gaining experience in both product design and GTM design, enhancing versatility.

• Impactful Contributions: Directly influencing the user experience and market perception of a growing SaaS platform.

• Design System Development: Opportunity to contribute to and shape the company's design system.

• Professional Coaching Access: Utilizing Sama's core offering for personal and professional growth.

• Startup Environment Experience: Valuable experience for future career roles, particularly in tech and startups.

📝 Enhancement Note: The challenges are inherent to a growing startup. The growth opportunities are significant for a designer looking to expand their capabilities and gain exposure to multiple facets of a tech company's operations. The contractor role provides a low-risk way to explore these opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a product feature with ambiguous requirements. How did you approach it, and what was the outcome?" (Focus on process, problem-solving, and communication).

• "How do you ensure brand consistency across both a digital product and its marketing/sales materials?" (Highlight your understanding of brand strategy and cross-functional collaboration).

• "Walk us through a product design project from your portfolio. What was the challenge, your role, your process, and the impact?" (Be ready to go deep on one or two key projects).

• "How do you prioritize design tasks when you have multiple competing requests from different departments (e.g., Product, Marketing, Sales)?" (Demonstrate your ability to manage competing priorities and communicate effectively). Company & Culture Questions:

• "What excites you about Sama's mission and the future of work space?" (Show genuine interest and alignment with the company's vision).

• "How do you approach working in an environment with limited structure and processes?" (Emphasize your autonomy, proactivity, and ability to build/improve processes).

• "What does 'thinking like an owner' mean to you in a design context?" (Focus on accountability, initiative, and impact).

• "Describe your ideal collaborative relationship with Product Managers and Engineers." (Highlight your communication and teamwork skills). Portfolio Presentation Strategy:

• Focus on Impact: Quantify results where possible (e.g., "increased conversion by X%", "reduced user errors by Y%"). If not quantifiable, clearly articulate qualitative improvements and user satisfaction gains.

• Process Visualization: Use flowcharts or diagrams to illustrate your design process for each project.

• Interactive Prototypes: Be prepared to demo interactive prototypes to showcase user flows and interactions.

• Tailor to the Role: Emphasize projects that demonstrate both excellent UX/UI design AND effective marketing/sales collateral creation.

• Conciseness: Be mindful of time; present your strongest, most relevant projects clearly and efficiently.

📝 Enhancement Note: Interviewers will be assessing not only your design skills but also your cultural fit for a fast-paced, autonomous startup environment. Be prepared to discuss your problem-solving approach, your ability to handle ambiguity, and your proactive nature.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Ensure your portfolio prominently features projects demonstrating both end-to-end product design expertise and your ability to create effective marketing/sales collateral. Tailor the selection to highlight SaaS or B2B experience.

• Optimize Your Resume: Highlight your 3-5 years of relevant experience, proficiency in Figma, design system knowledge, and any experience in startup environments or marketing design. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through 1-2 key portfolio projects, focusing on your process, decision-making, collaboration, and the impact of your work. Be ready to discuss how you'd approach Sama's specific challenges.

• Research Sama: Understand their product (sama.io), mission, and the "future of work" landscape. Prepare thoughtful questions about the role, team, and company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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