Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Pontosense

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: 2026-09-15

Experience Level: 5+ years

Remote Status: Hybrid

🚀 Role Summary

• Own the end-to-end design of a critical B2B SaaS platform, focusing on user flows, information hierarchy, and visual systems to enhance user experience for a global clientele.

• Translate complex business requirements and operational workflows into intuitive, accessible, and scalable product experiences for diverse user roles and permissions.

• Drive the evolution and maintenance of a design system to ensure consistency and compounding design decisions across the platform.

• Collaborate closely with Product Management and Engineering to ensure design feasibility, correct implementation, and the effective legibility of complex sensing data for non-technical users.

📝 Enhancement Note: This role is positioned as a senior individual contributor with significant autonomy, reporting directly to the COO, indicating a high level of trust and responsibility in shaping the product's user experience. The emphasis on "full-ownership" and "no layers between you and the call being made" suggests a flat organizational structure with direct impact.

📈 Primary Responsibilities

• Conduct comprehensive user research, including interviews, feedback analysis, and product data interpretation, to deeply understand customer needs, user roles, and operational workflows.

• Design intuitive user journeys, robust information architecture, efficient workflows, detailed wireframes, interactive prototypes, and polished final UI for a data-dense B2B platform.

• Develop user interfaces for dashboards, settings, administration tools, and reports, catering to varied roles, permissions, and account structures with a strong focus on accessibility.

• Meticulously design for all interface states, including loading, partial, error, and empty states, ensuring a consistently positive user experience.

• Own and maintain the platform's visual specification, including color palettes, typography, contrast ratios, and component states, ensuring adherence to WCAG 2.1 AA standards.

• Drive the maintenance and evolution of the design system to foster design consistency and enable rapid, informed decision-making across product development sprints.

• Execute usability testing and iterate on designs based on customer feedback, internal reviews, and product data analytics to continuously improve existing features.

• Partner with Product Management to translate business requirements and rules into user-centered, intuitive digital experiences.

• Collaborate closely with the Engineering team to ensure design feasibility and accurate implementation of specifications in production environments.

• Simplify the presentation of complex sensing data, making it legible and actionable for non-technical users within demanding operational contexts.

• Lead UX and visual quality reviews to ensure shipped products align with design specifications and quality standards.

📝 Enhancement Note: The responsibilities highlight a deep dive into B2B SaaS product design, with a strong emphasis on data density, complex user roles, and accessibility, which are critical in enterprise environments. The expectation to "design the difference between a change noticed early and one noticed too late" underscores the critical impact of this role on user outcomes and business success.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Design, Human-Computer Interaction (HCI), or a related field is implied through the experience and skill requirements.

Experience: 5+ years of full-time product design experience, specifically within enterprise or B2B SaaS product environments, is a core requirement.

Required Skills:

• Product Design: Demonstrated expertise in end-to-end product design, from concept to execution.

• B2B SaaS Experience: Proven track record designing for complex enterprise software solutions.

• Figma Proficiency: Mastery of Figma for wireframing, flow design, prototyping, and managing component states within a design system.

• UX/UI Design: Strong capabilities in both User Experience (UX) and User Interface (UI) design, with a focus on creating intuitive and efficient user journeys.

• Information Architecture: Ability to structure complex information and navigation logically for optimal user comprehension.

• Wireframing & Prototyping: Skill in creating detailed wireframes and interactive prototypes to communicate design concepts and test user flows.

• Design Systems: Experience in building, maintaining, and evolving design systems to ensure consistency and scalability.

• WCAG 2.1 AA Compliance: Working knowledge and practical experience in implementing and maintaining accessibility standards.

• Data-Dense Interface Design: Experience designing interfaces that effectively present large volumes of data, such as dashboards and administration tools.

• User Research: Experience conducting or contributing to user research activities, including usability testing and user interviews.

• Interaction Design: Ability to design engaging and effective user interactions.

• Visual Design Craft: Strong aesthetic sensibility and ability to create polished, high-quality visual interfaces.

• Communication Skills: Excellent verbal and written communication, capable of clearly articulating design rationale to diverse stakeholders.

Preferred Skills:

• Healthcare/Regulated Domain Familiarity: Experience designing for industries with high trust sensitivity and regulatory requirements.

• Sensor Data Visualization: Familiarity with interpreting and visualizing sensor data or time-series data effectively.

• Product Management Collaboration: Experience working closely with Product Managers to translate requirements into actionable design.

• Engineering Collaboration: Proven ability to work effectively with engineering teams to ensure successful product implementation.

📝 Enhancement Note: The requirement for "5+ years of full-time product design experience in enterprise or B2B SaaS products" and a portfolio demonstrating both interaction/flow design and visual UI craft, along with Figma proficiency and WCAG 2.1 AA knowledge, are critical for this role. The emphasis on "real accessibility issues, not just reading the spec" suggests a need for practical, hands-on experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end product design projects within B2B SaaS environments.

• Demonstrations of interaction design and flow design, detailing user journeys and problem-solving approaches.

• Exhibits of visual UI craft, including high-fidelity mockups and component design.

• Case studies detailing the design process, including research, ideation, prototyping, testing, and iteration.

• Examples of designing data-dense interfaces, such as dashboards, administration tools, or reporting systems.

• Evidence of applying and maintaining accessibility standards (WCAG 2.1 AA) in design solutions.

• Prototypes created in Figma, illustrating user flows and interactive elements. Process Documentation:

• Case studies should clearly outline the problem statement, the user research conducted, the design decisions made, and the rationale behind them.

• Documentation of how user feedback and product data were used to inform and iterate on designs.

• Examples of how design systems were utilized or contributed to, illustrating principles of consistency and scalability.

• Clear articulation of how complex business requirements were translated into user-friendly product experiences.

• Demonstration of how accessibility considerations were integrated throughout the design process.

📝 Enhancement Note: The portfolio requirements are highly specific, demanding a demonstration of "interaction and flow design and visual UI craft," as well as experience with "data-dense or state-heavy interfaces." The emphasis on WCAG 2.1 AA and practical application of accessibility is a key differentiator.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Product Designer with 5+ years of experience in Toronto, Canada, working in B2B SaaS, the estimated salary range would be CAD $90,000 - $130,000 annually. This estimate considers the cost of living in Toronto, the demand for experienced product designers in the tech sector, and the specific requirements of enterprise SaaS product design.

Benefits:

• Competitive salary package.

• Comprehensive health benefits.

• 15 days of paid vacation annually, offering a good work-life balance.

• Hybrid work environment, providing flexibility and a blend of in-office collaboration and remote work.

• Opportunities for performance-based growth and career advancement.

• Direct collaboration with senior leadership (COO, Product Manager).

Working Hours: The standard working hours are estimated to be 40 hours per week, typical for a full-time position. The hybrid work environment suggests flexibility in scheduling within core business hours.

📝 Enhancement Note: Salary is estimated based on industry standards for Toronto, Canada, for a role requiring 5+ years of specialized B2B SaaS product design experience. The benefits package is detailed, with specific mention of 15 days of vacation and a hybrid work environment, which are attractive to professionals seeking work-life balance and flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focusing on contactless sensing technology for intelligent environments within the wellness and care sectors. Pontosense is disrupting the industry by providing unobtrusive monitoring solutions that enhance independence and safety.

Company Size: Pontosense is described as an "exciting, innovative, fast-paced technology start-up." This implies a smaller, agile team where individual contributions have a significant impact. The mention of a "small, tight-knit team" reinforces this.

Founded: While the exact founding date isn't provided, the company operates as a start-up, suggesting a relatively recent establishment and a focus on rapid growth and innovation.

Team Structure:

• Reporting: The Product Designer reports directly to the Chief Operating Officer (COO).

• Collaboration: Day-to-day collaboration will be with the B2B Product Manager and the engineering team.

• Counterpart: There is a counterpart Product Designer focused on the consumer product line, allowing for specialization.

• Cross-functional: Close partnership with Product Management and Engineering is a core aspect of the role, emphasizing a collaborative and integrated development process.

Methodology:

• Data-Driven Design: Emphasis on using product data and user feedback to inform design decisions and improvements.

• Agile Development: The "fast-paced," "priorities evolve" environment suggests an agile or iterative development methodology.

• User-Centered Approach: Strong focus on understanding customer needs and translating them into intuitive experiences.

• Accessibility Integration: Accessibility is treated as a fundamental part of design quality, not an afterthought.

Company Website: https://pontosense.com/

📝 Enhancement Note: The company culture is characterized by its start-up nature, emphasizing innovation, speed, and direct impact. The close collaboration with leadership and engineering teams is a key cultural aspect for this role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior Product Designer level, given the 5+ years of experience requirement and the expectation of full end-to-end ownership of the B2B platform's design. It's an individual contributor role with significant strategic input.

Reporting Structure: Direct reporting to the Chief Operating Officer (COO) provides high visibility and direct access to leadership, facilitating faster decision-making and greater influence on product strategy. Collaboration is also tight with the B2B Product Manager and Engineering.

Operations Impact: The Product Designer directly influences the core user experience of Pontosense's B2B platform, which is critical for its adoption and success in the market. Accurate and intuitive design directly impacts care providers' ability to monitor clients effectively, thereby affecting patient outcomes and the operational efficiency of care agencies. The role is central to making the "data legible to people who are not technical and do not have time to study a screen."

Growth Opportunities:

• Specialization: Deepen expertise in B2B SaaS product design, particularly within regulated or trust-sensitive domains like healthcare technology.

• Leadership: Potential to grow into a Lead Product Designer role, mentoring other designers or taking on more strategic product vision responsibilities within the company.

• Skill Development: Opportunities to enhance skills in data visualization, accessibility standards, design systems, and user research methodologies.

• Broader Impact: Contribute to the growth and evolution of a mission-driven start-up, potentially shaping future product lines or company strategy.

📝 Enhancement Note: The reporting structure to the COO and the "full-ownership" nature of the role suggest significant growth potential beyond the immediate design responsibilities, including strategic product involvement and leadership opportunities within a growing start-up.

🌐 Work Environment

Office Type: Hybrid work environment, indicating a blend of remote work and in-office collaboration. This suggests a modern approach to workplace flexibility.

Office Location(s): The role requires the candidate to be based in Ontario, Canada, and work from their Toronto office. Specific details on the office facilities or layout are not provided, but the hybrid model implies a collaborative workspace designed for team interaction.

Workspace Context:

• Collaboration: The environment encourages close collaboration with Product Management and Engineering teams, fostering a dynamic and integrated development process.

• Tools & Technology: Access to industry-standard design tools like Figma is expected, along with the necessary technology infrastructure to support a hybrid work model.

• Team Interaction: Regular opportunities for team interaction through planned meetings, design reviews, and informal discussions within the hybrid setup. The "sitting close to engineering" comment suggests a co-located or highly integrated working relationship when in the office.

Work Schedule: While a standard 40-hour work week is implied, the hybrid nature and start-up environment may offer some flexibility in scheduling, provided core responsibilities and collaborative needs are met. The focus is on output and impact rather than strict adherence to hours.

📝 Enhancement Note: The hybrid model in Toronto is a key aspect of the work environment, offering flexibility while emphasizing the need for in-person collaboration with engineering and product teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and experience against role requirements.

• Portfolio Review & Discussion: A dedicated session to walk through the candidate's portfolio, focusing on design process, problem-solving, and specific project outcomes. Expect questions about design rationale, user research, and handling complex requirements.

• Product/Engineering Collaboration Interview: Discussions with Product Management and Engineering representatives to evaluate collaboration style, technical understanding, and ability to work within a development team.

• Culture Fit & Leadership Interview: Meeting with the COO (Muxin) to assess alignment with company values, ownership mentality, and strategic thinking.

• Case Study/Design Challenge: Potentially a take-home assignment or an in-person/virtual design exercise to evaluate problem-solving skills, design approach, and ability to handle ambiguity.

Portfolio Review Tips:

• Showcase B2B SaaS: Prioritize projects that demonstrate experience with enterprise or B2B products, highlighting complexity and scale.

• Detail Your Process: For each project, clearly articulate the problem, your role, the research conducted, design decisions, rationale, and outcomes. Use visuals effectively.

• Highlight Data Density & Accessibility: Include examples of designing data-rich dashboards or interfaces and explicitly detail how you addressed WCAG 2.1 AA standards.

• Figma Expertise: Be prepared to discuss your Figma workflow, component management, and prototyping capabilities.

• Quantify Impact: Wherever possible, include metrics or evidence of how your designs improved user experience, efficiency, or business outcomes.

• Explain Your Reasoning: Be ready to defend your design choices, explaining the "why" behind them, and how you handled trade-offs.

Challenge Preparation:

• Understand the Context: Research Pontosense, their technology, and the challenges in the care industry.

• Embrace Ambiguity: Be prepared for open-ended problems that require you to define constraints and make assumptions.

• Focus on User Needs: Even in a technical context, ground your solutions in user needs and operational realities.

• Communicate Clearly: Practice articulating your thought process, design decisions, and proposed solutions concisely and logically.

• Design System Thinking: Consider how your solutions might integrate with or expand upon existing design principles or systems.

📝 Enhancement Note: The interview process emphasizes a deep dive into the candidate's portfolio and their ability to collaborate effectively, particularly with Product Management and Engineering. The direct interaction with the COO highlights the strategic importance of this role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for wireframing, flow design, prototyping, UI design, and component state management. Proficiency is essential.

• Design System Tools: Implied use of tools or methodologies for managing and scaling design systems.

Analytics & Reporting:

• Product Analytics Tools: While not explicitly named, the role requires understanding and using "product data" for design iteration, suggesting familiarity with tools like Google Analytics, Amplitude, Mixpanel, or similar platforms.

• User Feedback Platforms: Tools for collecting and analyzing user feedback (e.g., surveys, in-app feedback widgets).

CRM & Automation:

• CRM Systems: While not a direct requirement for design, understanding the context of B2B SaaS often involves awareness of CRM systems (e.g., Salesforce, HubSpot) and how user data flows.

• Project Management Tools: Familiarity with tools used for collaboration and task management, such as Jira, Asana, or Trello, is likely beneficial for working with engineering.

📝 Enhancement Note: Figma is explicitly stated as a required tool. The need to work with "product data" and "customer feedback" implies proficiency with relevant analytics and feedback platforms, even if specific names aren't listed.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for the B2B platform's design, driving initiatives from conception to completion.

• Structure to Ambiguity: Ability to bring clarity and organization to complex, undefined problems.

• Quality & Craftsmanship: High standards for both functional effectiveness and visual appeal, with a particular emphasis on accessibility.

• Data-Driven Decision Making: Using research, feedback, and product data to inform and validate design choices.

• Collaboration & Transparency: Open communication and close partnership with product, engineering, and leadership.

• Adaptability: Thriving in a fast-moving start-up environment where priorities can evolve.

Collaboration Style:

• Integrated Teams: Working closely with Product Management and Engineering, fostering a seamless design-to-development workflow.

• Reasoned Argumentation: Presenting design decisions with clear reasoning and being open to constructive feedback and iterative improvements.

• Proactive Communication: Regularly sharing progress, insights, and design rationale with stakeholders.

• Focus on Impact: Aligning design efforts with business goals and user needs to ensure maximum positive impact.

📝 Enhancement Note: The company values are strongly aligned with a proactive, ownership-driven culture typical of successful start-ups. The emphasis on "ownership," "structure to ambiguity," and "accessibility as part of design quality" are key cultural indicators.

⚡ Challenges & Growth Opportunities

Challenges:

• Data Density & Legibility: Making complex sensing data easily understandable and actionable for non-technical users in time-sensitive situations.

• Balancing Common Needs vs. Customization: Designing for diverse user roles and account structures across 20+ countries while maintaining a scalable and unified platform experience.

• Maintaining Accessibility Standards: Ensuring WCAG 2.1 AA compliance across a continually evolving, data-heavy interface.

• Navigating Ambiguity: Operating in a fast-paced start-up where requirements can evolve, requiring strong problem-solving and prioritization skills.

• Cross-Functional Alignment: Effectively communicating and aligning design vision with Product Management and Engineering, especially when technical constraints or business priorities shift.

Learning & Development Opportunities:

• Deep Domain Expertise: Gain in-depth knowledge of the wellness technology and healthcare support sectors.

• Advanced Accessibility Practices: Become an expert in implementing and maintaining accessibility in complex B2B applications.

• Design System Leadership: Contribute significantly to the growth and strategic direction of the company's design system.

• Product Strategy Influence: Directly impact product roadmap and strategy through close collaboration with the COO and Product Manager.

• Start-up Growth Experience: Gain valuable experience in a high-growth technology start-up environment.

📝 Enhancement Note: The primary challenges revolve around translating complex technical data into user-friendly interfaces within a regulated industry, while simultaneously managing scalability and accessibility. Growth opportunities are tied to specialization, strategic influence, and the inherent learning curve of a rapidly evolving start-up.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you took ownership of a product area and brought structure to ambiguity. How did you approach it?" (Focus on your process, decision-making, and outcomes.)

• "How would you approach making complex sensor data legible and actionable for a busy nurse or care coordinator?" (Prepare to discuss information hierarchy, visualization techniques, and user needs.)

• "Walk me through your process for designing a data-dense dashboard for multiple user roles with different permissions." (Elaborate on user research, IA, wireframing, prototyping, and UI design.)

• "How do you ensure accessibility standards (like WCAG 2.1 AA) are met and maintained throughout the design process, not just as a final check?" (Provide specific examples of integration into your workflow.) Company & Culture Questions:

• "What interests you about Pontosense's mission and technology, particularly in the wellness and care space?" (Research the company's impact and values.)

• "How do you handle situations where design decisions need to be made quickly in a fast-moving environment?" (Highlight your adaptability and decision-making process.)

• "Describe your experience working closely with engineering teams. How do you ensure your designs are feasible and implemented correctly?" (Focus on communication, collaboration, and iteration.)

• "What does 'ownership' mean to you in a Product Designer role?" (Emphasize proactivity, accountability, and end-to-end responsibility.) Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your approach, the solutions, and the impact.

• Show, Don't Just Tell: Use visuals (screenshots, prototypes, flows) extensively to illustrate your points.

• Focus on B2B & Data: Highlight projects that specifically address complex B2B challenges, data visualization, or enterprise workflows.

• Demonstrate Process: Clearly articulate your design process, including how you used research, user feedback, and data.

• Highlight Accessibility: Explicitly call out how you addressed accessibility in your designs and the outcomes.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design choices, trade-offs, and the rationale behind them.

📝 Enhancement Note: Interview preparation should focus on demonstrating ownership, handling complexity and ambiguity, and articulating a user-centered design process, particularly within the context of B2B SaaS and data-heavy interfaces.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the Pontosense careers page.

• Tailor Your Resume: Highlight your 5+ years of B2B SaaS product design experience, specific skills in Figma, WCAG 2.1 AA, data-dense interface design, and any experience in regulated industries. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 strong B2B SaaS projects that showcase your end-to-end design process, interaction design, UI craft, and particularly your experience with data-dense interfaces and accessibility. Ensure your portfolio clearly details your role, problem-solving approach, and outcomes.

• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio, focusing on storytelling, clear articulation of your design rationale, and demonstrating how you addressed user needs and business requirements. Be ready to discuss your Figma workflow and accessibility implementation.

• Research Pontosense: Understand their mission, technology (contactless sensing), target market (care agencies, senior living), and the problem they are solving. Consider how your design skills can directly contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Pontosense before making application decisions.