Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Neko Health

Location: Stockholm, Sweden

Job Type: FULL_TIME

Category: Product Design / UX/UI Design

Date Posted: 2026-06-22

Experience Level: Mid-Level (3-5 years)

Remote Status: Hybrid (with requirement to be based in Sweden)

🚀 Role Summary

• Drive the visual storytelling and user experience for Neko Health's digital presence, ensuring brand consistency and high impact across all platforms.

• Conceptualize and execute high-fidelity digital designs, integrating various media assets to create cohesive and engaging user journeys.

• Collaborate closely with cross-functional teams, including copywriters, marketing, and developers, to bring design concepts to life from inception to launch.

• Utilize performance data and user feedback to iteratively refine designs, optimizing for engagement and conversion rates.

• Maintain and evolve Neko Health's digital brand guidelines and component libraries to ensure scalability and consistency.

📝 Enhancement Note: While the title is "Product Designer," the description strongly emphasizes digital design, UX/UI, and marketing campaign execution rather than core product feature design. This role appears to be a specialized Digital/Brand Designer focused on Neko Health's external digital touchpoints and marketing efforts. The "Product Designer" title may be used broadly by Neko Health to encompass a wider range of design roles.

📈 Primary Responsibilities

• Translate overarching brand strategy into visually compelling and cohesive digital experiences across website campaigns, landing pages, and interactive content.

• Develop high-fidelity layouts, meticulously integrating imagery, graphics, motion, and video assets to create aesthetically pleasing and conversion-oriented designs.

• Design intuitive user journeys by creating interaction flows, wireframes, and interactive prototypes that prioritize a seamless user experience.

• Partner effectively with copywriters, marketing specialists, and developers throughout the entire design lifecycle, from initial brief to final deployment.

• Analyze performance metrics and user feedback to continuously optimize and iterate on digital designs, enhancing engagement and conversion rates.

• Uphold and advance the company's digital brand guidelines and comprehensive component libraries to ensure brand integrity and design consistency across all digital assets.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on marketing-driven design and conversion optimization, suggesting a need for a designer who understands how to leverage design for business objectives in a growth-stage company.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a degree in Design, HCI, or a related field is typically expected for this level of experience.

Experience: 3-5 years of experience in digital design, interaction design, or visual UI design. Agency or in-house brand experience is highly valued, with a preference for candidates who have experience in both environments.

Required Skills:

• Proven experience in digital design, interaction design, or visual UI design.

• A strong portfolio showcasing successful web campaigns, responsive design projects, and a keen eye for typography and composition.

• Proficiency in Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• A solid understanding of UX principles and how they inform design decisions.

• Familiarity with HTML/CSS constraints and best practices for responsive web design.

• Ability to translate brand strategy into effective digital design solutions.

• Experience in creating interaction flows, wireframes, and prototypes.

• Capability to collaborate effectively with copywriters, marketing, and developers.

• Experience with iterative design processes based on performance data and user feedback.

• Knowledge of design systems and component libraries. Preferred Skills:

• Experience with motion design tools (e.g., After Effects, Principle, ProtoPie).

• Proficiency with prototyping tools beyond basic Figma capabilities.

• Experience in the healthcare or wellness technology sector.

• Understanding of conversion rate optimization (CRO) principles and their application in design.

• Familiarity with agile development methodologies.

📝 Enhancement Note: The "Minimum Requirements" strongly suggest a mid-level designer who can operate with a degree of autonomy. The emphasis on a "strong portfolio" that shows "how you think, not just what you made" indicates a need for a candidate who can articulate their design process and strategic rationale.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects that demonstrate expertise in digital design, responsive web design, and campaign execution.

• Include detailed case studies that articulate your design process, from initial brief and research to concept development, wireframing, high-fidelity design, and final implementation.

• Visually represent the integration of various media (images, graphics, motion, video) and how they contribute to the overall user experience and brand narrative.

• Highlight projects where you've applied UX principles to create intuitive and seamless user journeys, demonstrating an understanding of user behavior.

• Clearly illustrate your proficiency with Figma and Adobe Creative Suite through the quality and complexity of the work presented.

• Demonstrate an understanding of HTML/CSS constraints and how they influenced your responsive design decisions. Process Documentation:

• Be prepared to discuss your approach to translating brand strategy into tangible digital design outcomes.

• Articulate your process for collaborating with cross-functional teams, including how you receive briefs, provide updates, and incorporate feedback from marketing, copywriters, and developers.

• Explain how you utilize performance data and user feedback to iterate and optimize designs for improved engagement and conversion.

• Detail your experience in maintaining and evolving design systems or component libraries to ensure brand consistency and scalability.

📝 Enhancement Note: The explicit requirement for a portfolio that shows "how you think, not just what you made" means candidates should prepare to walk through their design process for selected projects, emphasizing problem-solving and strategic decision-making.

💵 Compensation & Benefits

Salary Range: Based on Neko Health's location in Stockholm, Sweden, and the mid-level experience requirement (3-5 years), a competitive salary range for a Digital Designer would likely fall between SEK 45,000 - SEK 65,000 per month. This translates to an annual salary of approximately SEK 540,000 - SEK 780,000.

Benefits:

• Comprehensive health insurance coverage, aligning with Neko Health's mission.

• Generous paid time off (PTO) and holiday allowance.

• Opportunities for professional development, including training, workshops, and conference attendance.

• Potential for stock options or other equity-based compensation, common in fast-growing tech companies.

• Flexible working arrangements, supporting a hybrid work model.

• Access to Neko Health's preventative care services for employees.

• Pension scheme contributions.

• Relocation assistance may be available for international candidates.

Working Hours: The role is full-time, typically equating to 40 hours per week, with flexibility offered within the hybrid work model. Standard working hours in Sweden are generally from 9:00 AM to 5:00 PM, with lunch breaks.

📝 Enhancement Note: Salary estimates are based on available data for mid-level digital designers in Stockholm, Sweden, considering the tech and healthcare industries. Actual compensation will depend on experience, specific skills, and negotiation. Benefits are inferred based on typical offerings for tech companies of this nature in Sweden.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / Preventative Care. Neko Health is at the forefront of redefining healthcare by shifting focus from treating illness to proactively sustaining health through data-driven, preventative care. This innovative approach positions them in a rapidly growing and impactful sector.

Company Size: Neko Health is a fast-scaling company, indicated by their expansion into the UK, Sweden, and New York. While an exact number isn't provided, their growth trajectory suggests they are beyond the startup phase and are building substantial teams across functions. This implies a dynamic, fast-paced environment with significant opportunities for impact.

Founded: Neko Health was founded with a mission to make data-driven, preventative care accessible. The company's ethos is built around innovation, a 10x mindset, and a genuine desire to help people live longer, healthier lives.

Team Structure:

• The design team likely operates within a cross-functional structure, collaborating closely with marketing, product management, engineering, and clinical teams.

• As a Digital Designer, you would report to a Design Lead or Head of Design, working alongside other designers (e.g., UI/UX, Product) and creative professionals.

• Collaboration is key, with regular interaction expected with marketing teams for campaign design and developers for implementation. Methodology:

• Data-driven decision-making is central to Neko Health's philosophy, extending to design. Expect to use analytics and user feedback to inform and iterate on designs.

• A focus on efficiency and scalability is evident in their growth plans and the need for robust design systems.

• The company fosters a culture of innovation and a "10x, not 10%" thinking, encouraging bold ideas and ambitious execution.

Company Website: https://www.nekohealth.com/

📝 Enhancement Note: The company's mission-driven nature suggests a workplace culture that values purpose and impact. The "10x, not 10%" mentality implies a high-performance environment where ambitious goals are encouraged.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Digital Designer, suitable for someone with 3-5 years of experience. It's described as "not a junior finding your feet" and "not a senior needing to lead a team," indicating a focus on individual contribution and execution at a high level. The designer is expected to "own a brief, execute at a high level, and know when to ask questions."

Reporting Structure: The designer will likely report to a Design Lead or Head of Design. They will also work closely with Marketing Managers and Product Managers, acting as a key contributor to the marketing and digital presence of the company.

Operations Impact: The role has a direct impact on Neko Health's growth and brand perception. By elevating the brand's digital presence, creating high-converting campaigns, and ensuring a seamless user experience across digital touchpoints, this designer will contribute significantly to customer acquisition, engagement, and overall business success. Their work will be crucial in supporting the company's rapid scaling across new markets.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion design, advanced prototyping, or conversion-focused UX/UI design.

• Brand Leadership: As the company scales, there's potential to take on more strategic brand design responsibilities and contribute to the evolution of Neko Health's visual identity.

• Cross-functional Exposure: Gaining experience working with diverse teams (marketing, product, engineering, clinical) can broaden understanding of business operations and product development.

• Design System Contribution: Playing a key role in developing and maintaining Neko Health's design system can lead to more senior roles focused on design governance and scalability.

• Potential for Senior or Lead Roles: As the company grows and the design team expands, opportunities for promotion to senior designer or even lead positions may arise for high performers.

📝 Enhancement Note: The emphasis on "owning a brief" suggests a path for designers who demonstrate initiative and strong execution skills to progress into roles with greater autonomy and strategic input.

🌐 Work Environment

Office Type: Neko Health operates a hybrid work model. This means employees will have the flexibility to work remotely for a portion of the week and from a physical office location for the remainder. The Stockholm office will likely be a modern, collaborative workspace designed to support both focused individual work and team interactions.

Office Location(s): The role is based in Stockholm, Sweden. While specific office address details are not provided, Stockholm is a major European hub with a vibrant tech and design scene, offering excellent connectivity and amenities.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-person collaboration days for team meetings, brainstorming sessions, and design critiques, fostering a strong team dynamic.

• Tools & Technology: Employees will have access to necessary design software (Figma, Adobe Creative Suite) and potentially company-provided hardware. The environment is expected to be tech-forward, supporting digital workflows.

• Team Interaction: Regular interaction with design peers, marketing colleagues, and developers is expected, facilitating knowledge sharing and project alignment. The culture likely supports open communication and feedback.

Work Schedule: The standard workweek is full-time (approximately 40 hours). The hybrid model offers flexibility in choosing which days are spent in the office versus remote, allowing for better work-life integration and accommodating personal needs while ensuring team collaboration.

📝 Enhancement Note: The hybrid nature of the work environment is a key aspect. Candidates should consider their comfort level with balancing remote and in-office work and assess how this aligns with their preferred working style and Neko Health's operational needs for collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of resumes and portfolios to assess alignment with the required skills and experience.

• Structured Screening Call: A brief call with a recruiter or hiring manager to discuss your background, interest in Neko Health, and initial fit for the role. This is also an opportunity to ask clarifying questions about the role and company.

• Design Challenge/Portfolio Review: A more in-depth interview, likely involving a presentation of your portfolio. You will be asked to walk through specific projects, explaining your design process, strategic thinking, and problem-solving approaches. A practical design exercise or case study may also be assigned.

• Cross-functional Interviews: Interviews with key stakeholders, such as marketing managers and developers, to assess your collaboration skills, understanding of business needs, and ability to communicate design rationale effectively.

• Final Interview: Potentially with a senior leader or Head of Design, focusing on cultural fit, long-term career aspirations, and overall alignment with Neko Health's mission and values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in digital design, responsive campaigns, and UX/UI. Prioritize work that aligns with Neko Health's brand and mission.

• Tell a Story: For each project, clearly articulate the problem you were solving, your role, your design process (research, ideation, iteration), the tools used, the challenges faced, and the impact/results achieved. Use visuals effectively to support your narrative.

• Showcase Thinking: Be prepared to discuss why you made certain design decisions. Focus on your strategic rationale, user empathy, and understanding of business objectives.

• Highlight Technical Skills: Explicitly mention your proficiency with Figma and Adobe Creative Suite. If applicable, demonstrate how your understanding of HTML/CSS influenced your designs.

• Demonstrate Conversion Focus: If possible, include projects where your design efforts led to measurable improvements in engagement or conversion rates.

Challenge Preparation:

• Understand the Business: Research Neko Health's mission, services, target audience, and current digital presence. Understand their unique selling proposition in the preventative healthcare market.

• Review Brand Guidelines: Familiarize yourself with Neko Health's existing brand identity and digital guidelines to understand their aesthetic and tone.

• Practice Presentation: Rehearse your portfolio walkthrough. Practice articulating your design process concisely and engagingly. Be ready for questions about your decision-making and problem-solving skills.

• Prepare Questions: Have thoughtful questions ready for the interviewers about the team, the challenges, the company culture, and expectations for the role.

📝 Enhancement Note: The interview process emphasizes a deep dive into your portfolio and design process. Be ready to defend your design choices and demonstrate how you translate strategy into effective digital solutions.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and collaborative design workflows. Expect to use it extensively for creating high-fidelity mockups and interactive prototypes.

• Adobe Creative Suite: Proficiency required in Photoshop (image editing, mockups), Illustrator (vector graphics, icons), and potentially InDesign (layout for certain digital assets).

Analytics & Reporting:

• While not a primary design tool, a strong understanding of how to interpret data from analytics platforms (e.g., Google Analytics, Amplitude) to inform design iterations is crucial.

• Familiarity with A/B testing principles and how design choices impact key metrics. CRM & Automation:

• Not directly used by the designer, but an awareness of how digital marketing campaigns connect to CRM systems and marketing automation platforms can be beneficial for understanding the broader ecosystem. Other Potential Tools (Preferred):

• Motion Design Tools: Adobe After Effects, Principle, ProtoPie for creating engaging animations and micro-interactions.

• Prototyping Tools: Advanced prototyping features within Figma or dedicated tools like InVision.

📝 Enhancement Note: The core requirements are Figma and Adobe Creative Suite. Candidates with motion design or advanced prototyping skills will have a competitive edge, as these are listed as strong pluses and can significantly enhance digital experiences.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are informed by data and user insights, aiming for measurable impact. This applies to design choices, where performance metrics guide optimization.

• User-Centricity: A deep focus on the end-user experience, ensuring designs are intuitive, accessible, and meet user needs.

• Innovation & Ambition: A culture that encourages bold ideas and a "10x, not 10%" approach to problem-solving and execution.

• Collaboration: Strong emphasis on teamwork and cross-functional partnership to achieve shared goals. Open communication and constructive feedback are valued.

• Impact & Purpose: A commitment to Neko Health's mission of improving people's health through preventative care, fostering a sense of purpose in daily work.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with marketing, product, and engineering teams, acting as a bridge between strategy and execution.

• Feedback-Driven: A culture that embraces constructive feedback from peers and stakeholders to refine designs and improve outcomes.

• Agile & Iterative: Workflows are likely agile, with continuous iteration and adaptation based on learnings and evolving requirements.

• Knowledge Sharing: An environment that encourages sharing best practices, design insights, and learnings across teams.

📝 Enhancement Note: The company's mission-driven nature is a significant cultural aspect. Candidates who are passionate about healthcare and improving lives will likely find this environment particularly motivating. The emphasis on data and iteration suggests a culture that values continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Design Systems: As Neko Health expands rapidly, maintaining consistency and scalability across all digital touchpoints will be a constant challenge. This requires a robust and evolving design system.

• Balancing Brand and Performance: Effectively translating a strong brand identity into digital assets that also drive high conversion rates requires careful strategic design.

• Rapid Iteration Cycles: The fast-paced environment and data-driven approach mean designs may need to be iterated upon frequently, requiring adaptability and efficiency.

• Cross-functional Alignment: Ensuring all stakeholders (marketing, product, engineering) are aligned on design goals and execution can be challenging in a growing organization.

Learning & Development Opportunities:

• Advanced Digital Design Skills: Opportunities to master new design techniques, tools, and best practices in areas like motion graphics, advanced prototyping, and data visualization.

• Industry Exposure: Gaining insights into the healthcare technology sector and the unique design challenges within preventative care.

• Strategic Design Input: Contributing to the strategic direction of Neko Health's digital presence and brand evolution.

• Mentorship: Potential to receive mentorship from senior design leaders or to mentor junior designers as the team grows.

• Certification & Training: Access to industry conferences, online courses, and certifications relevant to UX/UI design, digital marketing, and brand strategy.

📝 Enhancement Note: The challenges presented are typical for a high-growth company. Embracing these challenges and viewing them as opportunities for growth and skill development will be key for success in this role.

💡 Interview Preparation

Strategy Questions:

• "How would you approach translating Neko Health's mission of preventative care into a compelling digital campaign for a new target audience?" (Assesses strategic thinking, brand understanding, and campaign design).

• "Describe a time you had to balance conflicting feedback from different stakeholders (e.g., marketing, engineering) on a design project. How did you resolve it?" (Assesses collaboration, negotiation, and problem-solving skills).

• "Walk us through a project where you used data or user feedback to significantly improve a design's performance (e.g., conversion rate, engagement). What was your process?" (Assesses data-driven design, iteration, and impact measurement). Company & Culture Questions:

• "What excites you most about Neko Health's mission and our approach to preventative care?" (Assesses cultural fit and passion for the company's purpose).

• "How do you see your role contributing to a fast-scaling company like Neko Health?" (Assesses understanding of growth environments and proactive contribution).

• "Describe your ideal team collaboration environment. How do you prefer to give and receive feedback?" (Assesses team dynamics and communication style). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the problem, your process (ideation, wireframing, design, testing), the solution, and the outcome/impact.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved engagement, reduced bounce rates).

• Showcase Your Thinking: Be ready to explain why you made specific design choices, linking them back to user needs, brand strategy, or business goals.

• Highlight Technical Proficiency: Clearly state the tools used (Figma, Adobe Suite) and any technical considerations (HTML/CSS constraints, responsiveness) that influenced your work.

• Be Concise and Engaging: Practice delivering your presentation smoothly and within a reasonable timeframe, allowing ample time for Q&A.

📝 Enhancement Note: Prepare specific examples that demonstrate your ability to execute at a high level, think strategically, and collaborate effectively. The interviewers will be looking for evidence of your "how you think" approach.

📌 Application Steps

To apply for this Digital Designer position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Highlight experience relevant to digital design, UX/UI, campaign execution, and working with Figma/Adobe Creative Suite. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio is easily accessible (link on resume/application) and showcases your best work relevant to the role's requirements, particularly digital campaigns and responsive design.

• Prepare Your Narrative: Practice articulating your design process and key project successes for your portfolio walkthrough. Be ready to discuss your approach to collaboration and problem-solving.

• Research Neko Health: Understand their mission, services, and target audience. Familiarize yourself with their current digital presence and brand to demonstrate genuine interest and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.