Product Designer

📍 Job Overview

Job Title: Product Designer Senior

Company: Multiplica Talent

Location: Lima, Peru

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-06-10

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on designing and evolving end-to-end digital products within the financial services and microfinance industry.

• Key responsibilities involve translating complex business needs and user requirements into intuitive, functional, and impactful digital experiences.

• The position requires a strong emphasis on data-driven decision-making, systemic vision, and influencing strategic product direction.

• Collaboration with multidisciplinary teams and stakeholders is paramount to ensure successful product development and user satisfaction.

📝 Enhancement Note: The role of Product Designer Senior in the financial services sector, particularly with a focus on microfinance and banking, demands a robust understanding of user behavior, regulatory environments, and the unique challenges of digital adoption in this space. The emphasis on "WhatsApp Flow" is a critical differentiator, indicating a need for expertise in conversational design and mobile-first strategies within a widely adopted communication platform.

📈 Primary Responsibilities

• Lead the design and evolution of digital products from initial exploration and discovery through to final delivery, ensuring alignment with business objectives and user needs.

• Spearhead user research initiatives, including qualitative and quantitative UX research, to gather insights and validate design hypotheses.

• Translate complex business requirements and user needs into comprehensive user flows, wireframes, interactive prototypes, and high-fidelity UI designs.

• Develop and maintain robust design systems, including component libraries and style guides, to ensure visual and functional consistency across all digital touchpoints.

• Conduct usability testing, analyze test results, and iterate on designs to continuously improve user experience and product effectiveness.

• Foster close collaboration with cross-functional teams, including Product Managers, Business Analysts, Developers, and Researchers, to ensure integrated and successful product development.

• Present and articulate design proposals, rationale, and impact to stakeholders, effectively influencing strategic decisions with clarity and visual communication.

• Utilize key performance metrics such as Customer Satisfaction (CSAT), Net Promoter Score (NPS), and heuristic analysis to guide design improvements and optimize user journeys.

• Design and optimize user experiences specifically for WhatsApp, leveraging its unique capabilities for customer engagement and service delivery.

📝 Enhancement Note: The primary responsibilities highlight a senior-level expectation for leadership in design processes, strategic input, and the ability to mentor or guide junior designers. The explicit mention of "WhatsApp Flow" design indicates a specialized requirement beyond standard UI/UX, suggesting a need for expertise in conversational design and platform-specific user journey mapping.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically expected for a Senior Product Designer role. Equivalent practical experience will also be considered.

Experience: Over 4 years of proven experience as a Product Designer, UX/UI Designer, or similar role, with a strong track record of designing and launching successful digital products.

Required Skills:

• Minimum 4 years of professional experience as a Product Designer or in a comparable role.

• Demonstrated experience in the design and development of digital products, with a preference for candidates with experience in banking, financial services, insurance, or similar corporate environments.

• Indispensable: Proven experience with WhatsApp Flow design, understanding its capabilities and limitations for user engagement and service delivery.

• Proficiency in industry-standard design and prototyping tools, including Figma, Maze, digital whiteboarding tools (Miro, FigJam), and office suites (Excel, PowerPoint).

• Strong understanding of information architecture, navigation design, interaction design principles, and user journey mapping.

• Experience in developing and managing Design Systems, applying heuristic design principles, and conducting usability testing.

• Ability to interpret quantitative and qualitative data, derive actionable insights, and make evidence-based design decisions.

• Familiarity with Agile and Scrum methodologies and experience working within these frameworks.

• A highly visual and functional portfolio showcasing challenging projects, the design process, and demonstrable impact. Preferred Skills:

• Experience in microfinance or fintech sectors.

• Knowledge of user research methodologies beyond standard usability testing, such as ethnographic studies or in-depth interviews.

• Familiarity with analytics platforms and tools for tracking user behavior and product performance.

• Experience with A/B testing and other experimental design approaches.

• Ability to contribute to product strategy discussions and roadmap planning.

📝 Enhancement Note: The requirement for "WhatsApp Flow" experience is a significant and specific differentiator for this role, suggesting the company places a high value on leveraging this platform for customer interaction and service. Candidates without this specific experience may struggle to meet the core requirements. The portfolio requirement emphasizes visual appeal, functional case studies, and quantifiable impact, which are critical for senior design roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• The portfolio must be highly visual, showcasing a strong aesthetic sense and clear communication of design solutions.

• Include detailed case studies that clearly articulate:

  • The specific challenge or problem statement addressed.
  • The iterative design process undertaken, including user research, ideation, wireframing, prototyping, and UI design.
  • The tools and methodologies employed throughout the project lifecycle.
  • The measurable impact of the design solutions on business objectives and user satisfaction (e.g., improvements in CSAT, NPS, conversion rates, task completion times).

• Showcase experience with designing for diverse platforms, with a particular emphasis on mobile and conversational interfaces (e.g., WhatsApp Flow).

• Demonstrate proficiency in creating and utilizing Design Systems and component libraries. Process Documentation:

• Candidates are expected to articulate their approach to user research, including methods for discovery, ideation, and validation.

• Provide examples of how they have translated complex requirements into intuitive user flows and interaction designs.

• Detail their experience with iterative design cycles, incorporating feedback from usability testing and data analysis to refine products.

• Showcase an understanding of how to document design decisions, maintain design consistency through systems, and collaborate effectively with development teams to ensure accurate implementation.

📝 Enhancement Note: For a senior product designer, the portfolio is not just a collection of work but a demonstration of strategic thinking, problem-solving capabilities, and the ability to drive measurable business outcomes through design. The emphasis on "WhatsApp Flow" within the portfolio is crucial, requiring specific examples of how this channel was leveraged effectively.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Product Designer in Lima, Peru, with 5-10 years of experience and specialized skills in banking/finance and WhatsApp Flow, the estimated annual salary range is between PEN 90,000 and PEN 150,000 (approximately USD 24,000 to USD 40,000). This is an estimate and actual compensation will depend on the candidate's specific experience, skills, and negotiation.

Benefits:

• Payroll Enrollment: Full benefits as per Peruvian law from day one.

• Contract Duration: Initial 2-month contract, with renewal expected in October 2026, indicating a potential for long-term engagement.

• Vacation: Additional vacation days beyond the statutory requirement.

• Health Insurance: 100% coverage of Plan EPS (Employee Protection Scheme) for the collaborator.

• Work Model: Hybrid work arrangement, requiring 3 days per week in the office.

• Professional Development: Access to a platform for self-paced learning and training.

• Work Environment: Excellent and collaborative work atmosphere.

• Career Advancement: Clear opportunities for career progression and growth within the organization.

• Project Involvement: Opportunity to work on challenging and impactful projects.

Working Hours: Standard full-time working hours, Monday to Friday, with an expectation of 3 days in the office per week. The specific daily hours are not defined but are typical for a professional role in Peru.

📝 Enhancement Note: The salary range is an estimation based on general market data for senior design roles in Peru. The specific "WhatsApp Flow" expertise and the industry (financial services) could command a premium. The initial 2-month contract with a renewal in October 2026 suggests a trial period or project-based hiring, which is common for specialized roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services & Microfinance. This sector is characterized by a high degree of regulation, a strong focus on security, data privacy, and a growing need for digital transformation to enhance customer accessibility and service efficiency. The emphasis on microfinance suggests a mission-driven aspect, aiming to provide financial services to underserved populations.

Company Size: Multiplica Talent is a consultancy that partners with various clients. The client for this specific role is described as a "líder en el rubro de Servicios Financieros y Microfinanzas," suggesting a well-established and significant player in its market. The size of the direct client organization is not specified but is implied to be substantial given its leadership position.

Founded: Multiplica Talent has 25 years of experience, indicating a stable and experienced recruitment and talent solutions provider. The client's founding date is not specified, but their leadership position in the industry suggests a considerable operational history.

Team Structure:

• This role is for a "Product Designer Senior" within a client company that is a leader in financial services. The designer will likely be part of a product team, potentially reporting to a Head of Product, Design Lead, or Product Manager.

• The team will be multidisciplinary, including Product Managers, Business Analysts, UX Researchers, UI Designers, and Software Developers, operating within an Agile/Scrum framework.

• Collaboration will extend to stakeholders across business units, including those involved in strategy, operations, and customer service within the financial institution. Methodology:

• Data-Driven Design: Decisions will be heavily influenced by user data (CSAT, NPS, analytics) and heuristic analysis.

• Agile Development: The team will follow Agile/Scrum methodologies, emphasizing iterative development, sprints, and continuous feedback loops.

• User-Centricity: A core focus on understanding and meeting user needs through research and iterative design.

• Systemic Thinking: Designing products within the broader context of the financial institution's ecosystem and strategic goals.

Company Website: https://www.multiplicatalent.com/ (This is for Multiplica Talent, the recruiting agency. The client's website is not provided.)

📝 Enhancement Note: Understanding the client's specific niche within financial services (e.g., retail banking, corporate banking, microfinance for specific demographics) will be crucial for tailoring design solutions. The "leader" status implies a certain level of maturity in their digital offerings and a potential for complex integration challenges.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a position of significant responsibility and expertise. It signifies a level where individuals are expected to lead design initiatives, mentor others, and contribute strategically to product development, not just execute tasks. The focus on end-to-end product design and influencing strategic decisions confirms this senior standing.

Reporting Structure: The Senior Product Designer will likely report to a Product Lead, Head of Design, or a Senior Product Manager within the client organization. They will work closely with a multidisciplinary team, including developers, researchers, and business analysts, and will interact with various business stakeholders.

Operations Impact: The Senior Product Designer's impact will be directly tied to the success of digital products in the financial services sector. This includes improving customer acquisition and retention, enhancing user satisfaction, streamlining financial processes, increasing digital channel adoption (especially via WhatsApp), and ultimately contributing to the client's market leadership and profitability.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like conversational design (WhatsApp Flow), fintech product strategy, or user research methodologies.

• Leadership: Transition into a Design Lead or Manager role, overseeing a team of designers and product initiatives.

• Strategic Influence: Gain greater influence in product strategy, roadmap planning, and cross-departmental decision-making.

• Broader Industry Exposure: Work on diverse projects within the financial services sector or potentially explore opportunities in other industries through Multiplica Talent's network.

• Continuous Learning: Leverage the company's self-training platform and potential for challenging projects to acquire new skills and stay abreast of industry trends.

📝 Enhancement Note: The explicit mention of "Oportunidad de Línea de Carrera" (Career Line Opportunity) and "Participar en proyectos desafiantes" (Participate in challenging projects) suggests a commitment from both Multiplica Talent and its client to foster professional development. For a senior role, growth often involves increased strategic input and leadership potential rather than just technical skill acquisition.

🌐 Work Environment

Office Type: The role is described as HYBRID, requiring 3 days per week in the office. This suggests a professional office environment designed for collaboration, team meetings, and focused work. It's likely a modern, well-equipped workspace typical of a leading financial services company.

Office Location(s): The office is located in Lima, Peru. Specific details about the office building or neighborhood are not provided, but it's implied to be accessible for employees in the Lima metropolitan area.

Workspace Context:

• Collaborative Hub: The office days are intended for in-person collaboration, brainstorming sessions, design critiques, and team building, fostering a strong sense of community and shared purpose.

• Advanced Tools: Employees will have access to the necessary technological infrastructure and software (Figma, Maze, etc.) to perform their roles effectively.

• Cross-Functional Interaction: The hybrid model facilitates direct interaction with colleagues from various departments, promoting a holistic understanding of the business and product development lifecycle.

Work Schedule: The standard work schedule is Monday to Friday, full-time. The hybrid model allows for a balance between focused, independent work at home and collaborative, in-office engagement. This structure is designed to offer flexibility while ensuring team cohesion and operational efficiency.

📝 Enhancement Note: The hybrid model with 3 days in the office is a common arrangement that balances the benefits of in-person collaboration with the flexibility of remote work. For a senior designer, the office environment likely provides opportunities for mentorship, strategic discussions, and access to resources that might be harder to replicate remotely.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess suitability for the role, with a particular focus on WhatsApp Flow experience and financial services background.

• Technical Interview: Likely a discussion with a hiring manager or senior designer to delve deeper into your design process, problem-solving skills, and experience with specific tools and methodologies. Expect to discuss case studies from your portfolio.

• Design Challenge/Case Study Presentation: You may be asked to present a detailed walkthrough of a significant project from your portfolio, explaining your approach, decisions, and the impact of your work. Alternatively, a practical design exercise related to a financial service scenario might be given.

• Stakeholder/Team Interview: An opportunity to meet with potential colleagues (developers, product managers) and key stakeholders to assess cultural fit, collaboration style, and understanding of business objectives.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Highlight WhatsApp Flow: Dedicate a significant portion of your portfolio to showcasing your experience with WhatsApp Flow. Detail the specific challenges, design decisions, and outcomes achieved.

• Quantify Impact: For each case study, clearly state the business problem, your role, the design process, and, most importantly, the measurable results (e.g., increased engagement, reduced support queries, improved conversion rates). Use numbers and data where possible.

• Showcase Process: Illustrate your thought process, from initial research and ideation through wireframing, prototyping, and final UI. Explain why you made certain design choices.

• Visual Clarity: Ensure your portfolio is visually appealing, easy to navigate, and professionally presented. Use high-quality mockups and prototypes.

• Tailor to Finance: If possible, include examples of digital products designed for regulated industries or those with complex user flows, demonstrating your ability to handle such constraints.

Challenge Preparation:

• Understand the Context: Research the financial services and microfinance industry in Peru. Understand common user needs, pain points, and regulatory considerations.

• Practice Presenting: Rehearse presenting your portfolio case studies, focusing on clear communication, strategic rationale, and impact. Be prepared to answer "why" questions about your design choices.

• Anticipate WhatsApp Scenarios: Think about how WhatsApp can be leveraged for customer service, onboarding, notifications, or even simple transactions within a financial context. Prepare examples or ideas.

• Agile & Data: Be ready to discuss your experience working in Agile environments and how you use data (CSAT, NPS, analytics) to inform design decisions.

📝 Enhancement Note: The emphasis on a "highly visual and functional portfolio" coupled with the specific requirement for "WhatsApp Flow" experience means candidates need to strategically curate their submissions to directly address these critical points. Expect detailed questions about how design decisions impact key financial metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Proficiency expected for creating high-fidelity designs and interactive prototypes.

• Maze: Likely used for remote usability testing and collecting user feedback efficiently. Experience in setting up tests and analyzing results is key.

• Miro / FigJam: Digital whiteboarding tools crucial for collaborative brainstorming, user journey mapping, wireframing, and ideation sessions.

• Office Suite (Excel, PowerPoint): Standard tools for data analysis, creating presentations, and documenting findings. Excel for data manipulation and PowerPoint for stakeholder presentations.

Analytics & Reporting:

• While specific tools are not listed, familiarity with analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) for tracking user behavior and product performance is highly beneficial.

• Experience in interpreting reports and dashboards to inform design decisions related to user engagement, conversion rates, and task completion. CRM & Automation:

• Understanding of how design integrates with CRM systems and automation workflows in a financial context is advantageous, though direct CRM tool proficiency may not be a primary requirement for a designer.

• Awareness of how design choices can impact customer journeys managed through CRM or automated communication channels.

📝 Enhancement Note: The explicit mention of Figma, Maze, Miro, and FigJam indicates a modern, collaborative design workflow. Candidates should be prepared to discuss their proficiency and specific use cases for these tools. The "WhatsApp Flow" requirement implies a need to understand the design constraints and opportunities within messaging platforms, which often integrate with broader communication and CRM strategies.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of end-users, particularly in the context of financial services where trust and ease of use are paramount.

• Data-Driven Decision Making: A culture that relies on metrics (CSAT, NPS, analytics) and research insights to guide design choices and measure success, rather than solely on intuition.

• Collaboration & Teamwork: A strong emphasis on working effectively with multidisciplinary teams, fostering open communication, and sharing knowledge to achieve collective goals.

• Innovation & Agility: An environment that encourages creative problem-solving, embraces new technologies (like WhatsApp for service delivery), and adapts quickly to market changes and user feedback within Agile frameworks.

• Impact & Efficiency: A focus on designing solutions that not only meet user needs but also drive tangible business outcomes and improve operational efficiency for the financial institution.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work seamlessly with product managers, developers, researchers, and business stakeholders, acting as a bridge between user needs and business objectives.

• Iterative Feedback Loops: A culture that embraces constructive criticism and continuous feedback throughout the design process, making iteration a core part of how work is done.

• Knowledge Sharing: Encouraging the sharing of best practices, design patterns, and learnings across teams to elevate the overall design quality and efficiency within the organization.

📝 Enhancement Note: The values described align with modern product development practices, particularly in fast-evolving sectors like fintech. For a senior role, demonstrating an ability to embody and champion these values, especially data-driven decision-making and cross-functional collaboration, will be crucial.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Regulation: Navigating the complex regulatory landscape of financial services in Peru, ensuring designs are compliant while remaining user-friendly.

• WhatsApp Flow Optimization: Mastering the nuances of designing effective and engaging user experiences within the constraints and unique interaction patterns of WhatsApp.

• Balancing User Needs with Business Goals: Effectively translating diverse user needs and business objectives into cohesive and impactful product designs, especially in a competitive market.

• Data Interpretation: Synthesizing complex data from various sources (user research, analytics, market trends) into actionable design improvements.

• Hybrid Work Integration: Ensuring seamless collaboration and maintaining a strong team dynamic within a hybrid work model.

Learning & Development Opportunities:

• Specialized Skill Development: Gaining deep expertise in conversational design for messaging platforms, fintech product strategy, and advanced UX research techniques.

• Industry Immersion: Understanding the intricacies of the banking and microfinance sector, its customer base, and its digital transformation journey.

• Strategic Contribution: Opportunities to influence product roadmaps and contribute to key business decisions, moving beyond pure design execution.

• Mentorship: Potential to mentor junior designers and contribute to building a stronger design practice within the client organization.

• Access to Training: Utilizing Multiplica Talent's self-training platform for continuous skill enhancement and staying current with design trends and technologies.

📝 Enhancement Note: The challenges highlight the specialized nature of this role, particularly the intersection of financial services, digital product design, and messaging platforms. The growth opportunities focus on deepening expertise and increasing strategic influence, which are typical for senior-level positions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a product for a highly regulated industry. How did you balance compliance with user experience?" (Focus on your process for navigating constraints and your understanding of financial services regulations.)

• "Walk us through a complex digital product you designed from concept to launch. What was the biggest challenge, and how did you overcome it?" (Prepare a detailed case study, emphasizing your problem-solving approach, design iterations, and impact.)

• "How do you use data (e.g., CSAT, NPS, analytics) to inform your design decisions? Provide a specific example." (Be ready to discuss your data analysis skills and how you translate metrics into actionable design improvements.)

• "How would you approach designing a new feature or service specifically for WhatsApp for a microfinance institution?" (Demonstrate your understanding of WhatsApp's capabilities and constraints, and how you'd tailor a financial service to this channel.) Company & Culture Questions:

• "What do you know about the financial services and microfinance industry in Peru, and what excites you about designing for it?" (Show research into the market and express genuine interest.)

• "How do you typically collaborate with product managers, developers, and other stakeholders in an Agile environment?" (Highlight your teamwork and communication skills, and your understanding of Agile workflows.)

• "Describe your experience with Design Systems. How do you maintain consistency and scalability?" (Showcase your understanding of design system principles and practical application.)

• "What are your thoughts on the hybrid work model, and how do you ensure productivity and collaboration in such an environment?" (Express your adaptability and commitment to effective hybrid work practices.) Portfolio Presentation Strategy:

• Lead with Impact: Start your portfolio presentation by highlighting the most impactful projects, especially those demonstrating success in financial services or with WhatsApp Flow.

• Tell a Story: For each case study, craft a narrative that clearly outlines the problem, your role, your process, your decisions, and the tangible results. Use visuals to support your story.

• Focus on "Why": Be prepared to explain the rationale behind every significant design decision you made.

• Demonstrate WhatsApp Expertise: If you have WhatsApp Flow case studies, dedicate specific time to them. Explain the user journey, the conversational design, and the outcomes.

• Be Ready for Q&A: Anticipate questions about your technical skills, design choices, problem-solving abilities, and how you handle feedback.

📝 Enhancement Note: The interview questions are designed to probe for specific skills and experiences required for this role, particularly the intersection of product design, financial services, and WhatsApp communication. Candidates must be prepared to speak concretely about their portfolio and demonstrate strategic thinking.

📌 Application Steps

To apply for this Product Designer Senior position:

• Submit your application through the provided link on Workable.

• Tailor Your Resume: Highlight your experience in product design, UX/UI, financial services, and specifically any experience with WhatsApp Flow. Quantify your achievements with metrics.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest work, with detailed case studies that showcase your process, problem-solving skills, and quantifiable impact. Dedicate specific examples to WhatsApp Flow design.

• Prepare Your Presentation: Practice presenting your portfolio, focusing on clear communication, strategic rationale, and impactful outcomes. Be ready to discuss your design process and decisions in detail, especially regarding financial products and WhatsApp interactions.

• Research the Industry: Familiarize yourself with the financial services and microfinance landscape in Peru and understand the role of digital tools like WhatsApp in customer engagement within this sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.