Product Designer

📍 Job Overview

Job Title: Product Designer - Casino

Company: Midnite

Location: United Kingdom

Job Type: FULL_TIME

Category: Product Design / Gaming Operations

Date Posted: 2026-09-26

Experience Level: 2-5 years

Remote Status: Fully Remote

🚀 Role Summary

• Design and create compelling visual assets, animations, and video content for Midnite's casino offerings, ensuring alignment with brand identity and player engagement goals.

• Develop intuitive and impactful user experiences for casino features, game discovery, and player journeys, translating business objectives into polished design solutions.

• Collaborate closely with Product Managers, Engineers, CRM, Marketing, and fellow Designers to drive product development from concept to delivery, maintaining design integrity.

• Contribute to the evolution of Midnite's Casino visual language, fostering a modern, premium, and user-friendly aesthetic across all touchpoints.

• Balance creative excellence with rapid iteration and data-informed decision-making to continuously enhance the casino player experience.

📝 Enhancement Note: While the primary focus is Product Design, the "Casino" specialization and the emphasis on "commercially impactful casino experiences" and "promotional visuals" suggest a strong intersection with GTM and Marketing Operations, particularly in user acquisition and retention strategies through design. The role requires not just aesthetic design but also an understanding of how design drives business outcomes in a competitive gaming market.

📈 Primary Responsibilities

• Design high-quality casino game artwork, promotional visuals, static imagery, animations, and video assets that embody the distinct Midnite brand aesthetic.

• Craft intuitive player-facing casino experiences, encompassing game discovery, promotional pages, player journeys, and innovative new product features.

• Translate complex product opportunities, user needs, and strategic business goals into clear, actionable, and visually engaging design solutions.

• Actively partner with Product Managers and Engineering teams throughout the entire product development lifecycle, ensuring seamless execution of design intent.

• Support and advance the visual identity and design system for Midnite's Casino vertical, reinforcing a modern, premium, and easily understandable brand experience.

• Utilize prototyping tools and clear communication methods (visuals, motion, interaction flows, written rationale) to articulate design concepts and solutions.

• Employ a balanced approach to creative quality and execution speed, leveraging feedback, performance data, and A/B testing to iterate and improve casino product designs.

• Design across a variety of formats and platforms, including in-product user interfaces, campaign creative, and marketing collateral.

📝 Enhancement Note: The responsibilities highlight a blend of creative asset production and core product design, indicating a need for versatility. The emphasis on "commercially impactful casino experiences" and "promotional visuals" suggests that designers will need to understand conversion metrics and GTM objectives, making this role relevant to revenue operations by directly influencing player acquisition and engagement.

🎓 Skills & Qualifications

Education: Formal education in Design, Graphic Arts, Human-Computer Interaction, or a related field is beneficial but not strictly required if equivalent practical experience and a strong portfolio are demonstrated.

Experience: A minimum of 2 years of professional experience in product design, visual design, motion design, game art, or a closely related creative discipline within a digital product or entertainment context.

Required Skills:

• Proven ability to create compelling visual assets, including static imagery, animations, and video, for digital products, campaigns, or entertainment brands.

• Strong portfolio showcasing visual craft, creative thinking, and polished execution across product design, game art, motion graphics, or campaign creative.

• Excellent command of composition, typography, color theory, layout principles, and brand expression.

• Proficiency in modern design and prototyping tools such as Figma, Sketch, or Adobe Creative Suite (Photoshop, Illustrator).

• Solid understanding of core product design principles, including user journeys, interaction design, user flows, and the application of design systems.

• Demonstrated ability to collaborate effectively with cross-functional teams, including Product Management and Engineering, articulating design decisions and rationale clearly.

• A keen interest in or experience with the casino, gaming, sports betting, or broader entertainment consumer product sectors. Preferred Skills:

• Experience with generative AI tools for creative asset generation.

• Proficiency with motion design software such as After Effects.

• Experience implementing animations using tools like Rive, Lottie, or similar animation frameworks.

• Familiarity with user research methodologies and data analysis to inform design decisions.

• Experience contributing to or maintaining design systems.

• Understanding of front-end development principles to facilitate better collaboration with engineering teams.

📝 Enhancement Note: The required skills emphasize a strong visual and interactive design foundation, crucial for user engagement in a fast-paced gaming environment. The preferred skills, particularly in AI, motion graphics, and animation tools, point towards a forward-thinking approach to content creation and user experience that can directly impact conversion rates and player retention, aligning with GTM and Revenue Operations objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 detailed case studies demonstrating end-to-end product design processes or significant visual asset creation projects.

• Clearly articulate the problem statement, user needs, and business objectives for each project.

• Detail your design process, including research, ideation, wireframing, prototyping, user testing, and iteration.

• Highlight your specific contributions, design decisions, and the rationale behind them, especially concerning visual craft and user engagement.

• Present final polished designs, including visual assets, animations, or video where applicable, and clearly explain their impact.

• Quantify outcomes and impact where possible, using metrics related to user engagement, conversion rates, or player satisfaction. Process Documentation:

• Demonstrate experience in documenting design processes, contributing to design systems, or creating style guides for visual consistency.

• Provide examples of how you have collaborated with engineering to document and hand off design specifications for implementation.

• Showcase your ability to analyze performance data or user feedback to identify areas for design improvement and process optimization.

📝 Enhancement Note: For a role that bridges creative asset production and product design in a commercial context, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but also a process-driven approach to solving business problems and achieving measurable results, which is a core tenet of Revenue Operations. Highlighting ROI through design is key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Product Designers in the UK (2-5 years experience), a competitive salary range is estimated between £45,000 - £70,000 per annum. This range can vary based on the candidate's specific experience, portfolio strength, and demonstrated impact.

Benefits:

• Private health insurance with zero excess, including optical cover and optional dental.

• Income protection insurance for financial security.

• Tenure holiday policy: 25 days increasing to 30 days after five years of service, plus public holidays.

• Fully supported home office setup and flexible working arrangements.

• Nursery salary sacrifice scheme for childcare cost savings.

• Tech and holiday salary sacrifice schemes for spreading costs.

• Access to a wide range of retail discounts and subscription perks.

• Regular quarterly team social events for team building and networking.

Working Hours: A standard full-time work week, typically around 40 hours, with significant flexibility offered due to the fully remote nature of the role. Core collaboration hours will likely be aligned with UK business times.

📝 Enhancement Note: The salary estimation is based on publicly available data for similar roles in the UK tech and gaming sectors, adjusted for the specified experience level. The benefits package is comprehensive, reflecting a commitment to employee well-being and work-life balance, which is increasingly important for attracting and retaining talent in specialized design and operations roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports Betting and Gaming Technology. Midnite operates in a dynamic and competitive sector that demands continuous innovation, rapid execution, and a deep understanding of player behaviour and market trends.

Company Size: Midnite is a growing, high-performance startup. While specific numbers aren't provided, the emphasis on "high ownership," "constant iteration," and "operating at pace" suggests a lean, agile team environment where individuals have significant autonomy and impact. This structure is typical of companies experiencing rapid growth and aiming to disrupt established markets.

Founded: Midnite was founded with the vision to create a next-generation sports betting and gaming platform, aiming to modernize the player experience. This founding principle drives their commitment to "sharp product thinking, bold brand, and fast execution."

Team Structure:

• The role sits within the Product team, specifically the Casino Design team. This implies a dedicated focus on the casino vertical's user experience and visual identity.

• Collaboration is emphasized across Product, Engineering, CRM, Marketing, and the broader Design team, indicating a cross-functional, integrated approach to product development and GTM strategies.

• The "high-performance team operating at pace" suggests a culture valuing speed, direct communication, and decisive action. Methodology:

• Data-Driven Iteration: The company emphasizes "constant iteration," "moving quickly," and "testing relentlessly," which points to a data-informed approach to product development and design. This includes using feedback, experimentation, and performance metrics to refine experiences.

• Agile Development: The fast-paced environment and cross-functional collaboration suggest an agile or similar iterative development methodology, where designs are quickly brought to life and tested.

• Ownership and Impact: The culture values "high ownership" and "shaping meaningful outcomes," meaning individuals are empowered to take initiative and see their contributions directly influence business results.

Company Website: https://www.midnite.com/

📝 Enhancement Note: The company culture is described as fast-paced and high-ownership, which is common in disruptive tech companies. For operations professionals, this means a need for adaptability, proactive problem-solving, and a results-oriented mindset. The emphasis on "shaping meaningful outcomes" suggests that operational efficiency and revenue-generating initiatives are highly valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Product Designer with a specialization in Casino, requiring 2+ years of experience. It's an individual contributor role focused on executing design strategies and creating high-impact visual and interactive content. It represents a mid-level opportunity within the design function, offering significant scope for creative input and direct contribution to product success.

Reporting Structure: The Product Designer reports into the Product team, likely under a Head of Product or Design Lead. Collaboration with Product Managers and Engineering is integral, suggesting a flat or matrixed reporting structure where influence is achieved through expertise and collaboration rather than strict hierarchy.

Operations Impact: The role has a direct impact on revenue and GTM success through:

• Player Acquisition: Designing compelling promotional visuals and campaign creative that attract new users.

• Player Retention & Engagement: Creating intuitive and engaging casino experiences that encourage repeat play and longer session times.

• Brand Perception: Shaping a modern, premium, and trustworthy brand image for the casino vertical, which is critical in the competitive gaming market.

• Product Development: Contributing to new features and product journeys that enhance the overall player value proposition.

Growth Opportunities:

• Skill Specialization: Deepen expertise in casino and gaming design, motion graphics, animation, or generative AI tools.

• Cross-Functional Leadership: Take on more responsibility in defining product strategy and leading design initiatives for new features or verticals.

• Design System Ownership: Contribute to or lead the development and evolution of Midnite's design systems for consistency and scalability.

• Mentorship: As experience grows, mentor junior designers and contribute to building the design team's capabilities.

• Impactful Projects: Work on high-visibility projects that directly influence user growth and revenue, offering tangible career advancement through demonstrated success.

📝 Enhancement Note: The growth potential is significant, especially for those who can demonstrate how their design work translates into measurable business results like increased player acquisition, retention, and revenue. This aligns perfectly with the goals of revenue and GTM operations.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility for employees to work from their preferred location within the United Kingdom.

Office Location(s): United Kingdom. While fully remote, the requirement to be based in the UK likely ensures alignment with UK business hours, legal compliance, and potential for occasional in-person team meetups or events.

Workspace Context:

• Independent Work: The remote setup necessitates a high degree of self-discipline, time management, and proactive communication.

• Digital Collaboration Tools: Expect extensive use of digital collaboration platforms (e.g., Slack, Zoom, Figma, project management tools) for communication, design reviews, and team synchronization.

• Creative Autonomy: The emphasis on "high ownership" and "no hiding behind processes" suggests an environment where designers are empowered to take creative risks and own their work, fostering a productive and engaging remote workspace.

• Focus on Output: Performance is measured by results and impact rather than physical presence, encouraging an efficient and results-driven work ethic.

Work Schedule: While the role is full-time (approx. 40 hours/week), the remote nature allows for flexibility in structuring the workday, provided that collaboration with teams in UK time zones is maintained. This flexibility is beneficial for individuals who need to balance work with personal commitments.

📝 Enhancement Note: The fully remote nature of this role necessitates strong self-management skills. For operations professionals, this means being adept at asynchronous communication, leveraging digital tools for collaboration, and maintaining productivity without direct supervision.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and, crucially, your portfolio. Be prepared to highlight your most relevant work for the casino/gaming sector.

• Portfolio Presentation & Discussion: A dedicated session where you present 1-2 key case studies from your portfolio. Focus on your process, design decisions, rationale, and the impact of your work. Be ready to answer detailed questions about your contributions and problem-solving approach.

• Skills-Based Interview: Discussions around your technical skills (Figma, Adobe Suite, motion tools), understanding of product design principles, and experience with specific design challenges relevant to the casino vertical.

• Cross-Functional Collaboration Interview: You'll likely meet with Product Managers, Engineers, or Marketing stakeholders to assess your collaboration style, communication skills, and ability to integrate design into broader GTM and product development processes.

• Cultural Fit & Values Interview: A conversation to gauge your alignment with Midnite's fast-paced, high-ownership culture and your enthusiasm for the gaming industry.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your visual craft, product thinking, and experience relevant to gaming or entertainment products. Prioritize quality over quantity.

• Tell a Story: For each case study, frame it as a narrative: the challenge, your approach, the solution, and the outcome. Clearly articulate your unique role and contributions.

• Show, Don't Just Tell: Use high-quality visuals, mockups, animations, and interactive prototypes. For motion/video assets, ensure they are easily viewable and impactful.

• Quantify Impact: Whenever possible, include metrics (e.g., increased engagement, conversion lift, positive user feedback) to demonstrate the business value of your design work. This is critical for operations-minded teams.

• Highlight Process: Explain your thought process, research methods, and how you iterated based on feedback or data. This shows you're a strategic thinker, not just a pixel-pusher.

Challenge Preparation:

• Design Exercise: Be prepared for a potential design challenge or take-home assignment. This might involve designing a new feature, improving an existing user flow, or creating promotional assets for a hypothetical casino game.

• Focus on Rationale: For any exercise, be ready to articulate why you made specific design choices, linking them back to user needs and business goals.

• Speed & Iteration: Demonstrate an ability to work efficiently and iterate on ideas. Show that you can adapt based on new information or constraints.

• Communication: Practice presenting your work clearly and concisely, anticipating questions from both design and non-design stakeholders.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges underscores the importance of practical, results-oriented work. Candidates should prepare to not only showcase their creative skills but also their understanding of how design contributes to business objectives, a key consideration for revenue and GTM operations.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaboration. Expect extensive use for designing interfaces, user flows, and interactive prototypes.

• Adobe Creative Suite: Crucial for creating high-quality visual assets, including Photoshop (image editing, manipulation), Illustrator (vector graphics, logos), and potentially After Effects (motion graphics, animation).

• Prototyping Tools: Beyond Figma's built-in capabilities, familiarity with specialized prototyping tools might be beneficial.

Analytics & Reporting:

• While not a primary tool for this role, understanding how to interpret analytics from