Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Healf

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Product Design / E-commerce Operations

Date Posted: 2026-09-23

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (Remote with potential for in-office collaboration)

🚀 Role Summary

• Drive UX/UI innovation and execution for core Healf website functionalities, focusing on enhancing product discovery and user engagement within the wellbeing e-commerce platform.

• Spearhead the integration and development of AI tooling to optimize design workflows, from conceptualization to production-ready code, in close collaboration with engineering.

• Own and evolve the cross-platform design system, ensuring component unification and scalability across all Healf digital experiences.

• Design and implement personalized user journeys and conversion-driving solutions, leveraging CRO practices and data-driven insights to reduce friction and boost performance.

📝 Enhancement Note: This role is positioned as a Product Designer with significant operational responsibilities, particularly in process optimization, AI tooling implementation, and design system management. The emphasis on "high-agency," "founder intensity," and "shaping the trajectory of the company" indicates a need for proactive, results-oriented individuals who can operate with autonomy and drive tangible business outcomes in a fast-paced, growth-focused environment. The "Hybrid" work arrangement suggests a need for on-site presence for collaborative sessions, despite the remote flexibility.

📈 Primary Responsibilities

• Lead the end-to-end UX and UI design process for key areas of the Healf website, including collection pages, product detail pages, user quizzes, and subscription portals.

• Develop and implement AI-driven tools and workflows for the product design team, facilitating a seamless transition from design concepts to production-ready code in partnership with engineering.

• Contribute to and evolve the company-wide design system, ensuring consistency and scalability of components across all digital platforms.

• Design personalized user experiences that empower customers to discover relevant wellbeing products more efficiently.

• Strategize and execute creative solutions to minimize user friction points and maximize conversion rates throughout the customer journey.

• Foster strong collaborative relationships with product management, content creation, and engineering teams to ensure rapid, high-quality design execution.

• Actively participate in user research initiatives and A/B testing to validate design decisions and continuously refine user experiences.

• Uphold and advance the company's standards for design quality, attention to detail, and performance across all shipped products.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design ownership and tactical execution, with a strong emphasis on process improvement through AI and design systems. The "owning large surfaces" and "shaping the trajectory" language implies a need for a designer who can operate independently and influence product direction.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 2-5 years of experience in Product Design, with a significant focus on e-commerce, Direct-to-Consumer (DTC), or consumer technology platforms.

Required Skills:

• Proven expertise in UX/UI design, with a strong portfolio showcasing end-to-end product design ownership.

• Solid understanding of e-commerce best practices, conversion rate optimization (CRO) principles, and performance improvement strategies across conversion funnels.

• Experience designing and working with design systems, preferably within Figma.

• Proficiency in user research methodologies and applying insights to iterative design processes.

• Ability to translate complex or ambiguous problems into elegant, user-friendly solutions.

• Strong visual design skills with a keen eye for layout, hierarchy, and aesthetic clarity that drives conversion.

• Excellent collaboration and communication skills, with the ability to articulate design decisions effectively to engineering and cross-functional teams.

• Proactive, independent work ethic with a demonstrated ability to take ownership of significant product areas. Preferred Skills:

• Experience in the health & wellbeing or FMCG sectors.

• Familiarity with AI tools and their application in design processes, from research to prototyping.

• Experience contributing to or leading the development of scalable design systems.

• Understanding of A/B testing frameworks and data-driven design validation.

• Ability to speak "dev-friendly" language to facilitate smoother collaboration with engineers.

📝 Enhancement Note: The experience level is inferred from the common progression for roles requiring ownership of "large surfaces" and the mention of contributing to design systems, typically requiring a few years of dedicated experience. The emphasis on AI tooling suggests a forward-thinking approach to design processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 comprehensive case studies demonstrating end-to-end product design ownership, from problem definition to final solution, with a clear emphasis on the user journey and business impact.

• Clearly articulate your role and contributions within each project, especially for team-based initiatives.

• Highlight specific examples of how you translated user research and data into actionable design decisions.

• Demonstrate your ability to solve complex problems with elegant and scalable design solutions.

• Include examples of wireframes, user flows, interactive prototypes, and high-fidelity UI designs. Process Documentation:

• Detailed explanations of your design process, including user research methodologies, ideation techniques, prototyping tools, and testing strategies.

• Evidence of how you have leveraged CRO principles and data to optimize conversion funnels and improve key e-commerce metrics.

• Examples of contributions to or management of design systems, including component libraries, style guides, and governance.

• Demonstrations of how you've integrated AI tools into your design workflow to enhance efficiency or generate insights.

📝 Enhancement Note: Given the emphasis on AI tooling, design systems, and CRO, a portfolio that explicitly details these aspects will be crucial. The company's growth trajectory and focus on "founder intensity" suggest they value demonstrable impact and efficient processes.

💵 Compensation & Benefits

Salary Range: £50,000 - £75,000 per annum (Estimated)

Benefits:

• Competitive salary and potential for equity participation in a rapidly growing company.

• Comprehensive health and wellbeing benefits, aligning with Healf's core mission.

• Opportunities for professional development, training, and attending industry conferences.

• Flexible working arrangements, supporting a hybrid work model.

• Generous holiday allowance and paid time off.

• A dynamic and collaborative work environment with a focus on innovation and impact.

Working Hours: 40 hours per week, with flexibility expected to meet project deadlines and business needs.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for a Product Designer with 2-5 years of experience in London, UK, considering the company's rapid growth and funding status. The estimated range reflects the mid-level nature of the role and the competitive London market. Benefits are inferred from typical offerings for high-growth tech companies and Healf's focus on wellbeing.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Health & Wellbeing, Technology Platform. Healf is positioned at the intersection of DTC e-commerce and the rapidly expanding digital health and wellness market, aiming to redefine wellbeing through technology.

Company Size: Rapidly growing, having scaled from £1m to over £100m in under three years. The team is described as "talent-dense" and "small enough that every person in it shapes the outcome."

Founded: The company has achieved significant growth in under three years, indicating a relatively young but highly dynamic organization.

Team Structure:

• The Product and Engineering team is high-performing and focused on improving product discovery, reducing friction, and boosting conversion.

• This role will collaborate closely with Product Managers, Content Specialists, and Engineers.

• The culture is characterized by "day one founder intensity," "high-agency," and a commitment to rapid growth and innovation. Methodology:

• Data-driven design is central, with an emphasis on user research and experimentation to validate decisions.

• AI is being integrated into design processes to enhance efficiency and outcomes.

• A focus on scalable systems, including design systems and platform unification, supports growth.

• CRO practices are integral to optimizing the user journey and driving conversion.

Company Website: https://healf.com/

📝 Enhancement Note: Healf's culture is clearly defined by its rapid growth, ambition ("aiming for £1bn"), and a demanding yet rewarding environment. The emphasis on "talent-dense" and "founder intensity" suggests a preference for highly motivated, autonomous individuals who thrive in fast-paced, high-impact settings.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Product Designer. This role is crucial for shaping the user experience of a rapidly scaling e-commerce platform. It offers the opportunity to move beyond execution and influence product strategy, particularly in areas like personalization and AI-driven design.

Reporting Structure: The Product Designer will report into a Product Lead or Head of Product, working within a cross-functional product and engineering team.

Operations Impact: This role has a direct impact on revenue through conversion optimization, user retention via improved experiences, and market expansion by contributing to the platform's scalability and personalization capabilities. The designer's work will be instrumental in Healf's transition from an e-commerce curator to a defining wellbeing technology platform.

Growth Opportunities:

• Skill Advancement: Deepen expertise in AI tooling for design, advanced CRO techniques, and large-scale design system management. Opportunity to gain experience in cross-platform design and personalized user experiences.

• Leadership Potential: As the company scales, there will be opportunities to lead specific product areas, mentor junior designers, and contribute to the strategic direction of the product design function.

• Career Trajectory: Potential to grow into a Senior Product Designer, Design Lead, or even a Product Manager role, given the company's emphasis on high-agency individuals and rapid growth.

📝 Enhancement Note: The growth opportunities are framed around the company's ambitious goals and the evolving nature of its platform. The role is positioned as a critical juncture for career development, offering significant scope for impact and advancement.

🌐 Work Environment

Office Type: Hybrid. While remote work is accommodated, the "high-agency" and "founder intensity" culture, coupled with the need for close collaboration with engineers and product teams, suggests that regular in-office presence for key meetings, workshops, and collaborative sessions will be expected.

Office Location(s): London, England, United Kingdom. Specific office details are not provided, but proximity to London's tech hubs would be typical for a company of this nature.

Workspace Context:

• A fast-paced, innovative environment where new ideas are encouraged and rapid iteration is the norm.

• Access to modern design tools, including Figma, and potentially AI-powered design assistance software.

• Opportunities for close collaboration with a high-performing team of engineers, product managers, and content creators.

• A culture that values ownership, impact, and continuous learning.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, with a degree of flexibility to accommodate project needs and the hybrid work model. The emphasis on "day one founder intensity" suggests a commitment beyond strict 9-to-5.

📝 Enhancement Note: The hybrid nature implies a need for individuals comfortable with both autonomous remote work and collaborative in-person sessions. The culture description suggests an environment where dedication and passion are highly valued.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess general fit, motivation, and basic qualifications.

• Portfolio Review & Design Challenge: Presentation of your portfolio, focusing on key case studies that demonstrate your skills in UX/UI, e-commerce, CRO, and design systems. You may be given a small design challenge or asked to walk through a problem-solving exercise.

• Hiring Manager Interview: In-depth discussion with the hiring manager about your experience, design philosophy, approach to AI and CRO, and cultural fit.

• Team Interviews: Interviews with members of the product and engineering teams to assess collaboration skills and technical understanding.

• Final Interview: Potentially with a founder or senior leader to discuss strategic vision and long-term impact.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest case studies that best align with Healf's focus on e-commerce, CRO, AI, and design systems.

• Tell a Story: For each case study, clearly articulate the problem, your process, your specific contributions, the solutions you designed, and the quantifiable impact (e.g., conversion rate improvements, user satisfaction metrics).

• Highlight AI & CRO: Explicitly point out where and how you used AI in your process and how your designs aimed to improve conversion rates. Use data and metrics to back up your claims.

• Design System Integration: If you have experience with design systems, showcase how you've contributed to or utilized them, demonstrating consistency and scalability.

• Be Ready to Discuss: Prepare to discuss your design decisions, trade-offs, and learnings in detail.

Challenge Preparation:

• Familiarize yourself with Healf's website and its current user experience.

• Think about potential areas for improvement in product discovery, conversion, or personalization.

• Be prepared to discuss how you would approach a specific design problem, incorporating user research, data, and AI.

• Practice articulating your thought process clearly and concisely, as if presenting to a cross-functional team.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also strategic thinking, problem-solving capabilities, and cultural alignment with Healf's high-growth, impact-driven ethos. A strong, data-backed portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative design system development.

• AI Tooling: Expected to leverage AI tools for research, ideation, content generation, or workflow automation within the design process. Specific tools are not listed but a willingness to explore and integrate them is key.

• Prototyping Tools: Beyond Figma, other industry-standard prototyping tools may be utilized.

Analytics & Reporting:

• Web Analytics Platforms: Tools like Google Analytics or similar for tracking user behavior, conversion rates, and funnel performance.

• A/B Testing Platforms: Tools for running experiments and validating design changes (e.g., Optimizely, VWO).

• User Research Tools: Platforms for conducting surveys, interviews, and usability testing (e.g., UserTesting.com, Typeform).

CRM & Automation:

• CRM System: While not directly a design tool, understanding how design impacts CRM data and user segmentation is beneficial.

• Project Management Tools: Tools like Jira, Asana, or Trello for workflow management and collaboration with engineering.

📝 Enhancement Note: Proficiency in Figma and a strong understanding of analytics and A/B testing tools are critical. The emphasis on AI tooling suggests that candidates familiar with or eager to learn AI-assisted design workflows will be highly valued.

👥 Team Culture & Values

Operations Values:

• High Agency & Ownership: Taking full responsibility for outcomes and proactively driving initiatives forward, embodying "day one founder intensity."

• Data-Driven Decision Making: Utilizing user research, analytics, and experimentation to inform design choices and measure impact.

• Efficiency & Scalability: Designing solutions that are not only user-centric but also scalable and efficient for the business, particularly through design systems and AI integration.

• Continuous Improvement: Embracing a mindset of constant learning, iteration, and refinement in both personal skills and product design.

• Impact & Ambition: Focused on achieving significant business goals, such as the company's £1bn target, and contributing to the definition of wellbeing.

Collaboration Style:

• Cross-functional Integration: Working closely and collaboratively with Product, Engineering, and Content teams to ensure seamless execution and alignment.

• Open Communication: Encouraging direct and transparent communication, with a willingness to give and receive feedback constructively.

• Problem-Solving Focus: A shared drive to tackle complex challenges and find innovative solutions together.

📝 Enhancement Note: The company culture emphasizes a proactive, results-oriented approach. Candidates who can demonstrate these values through their past experiences and work style will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Scaling: Adapting design processes and solutions to support hyper-growth and continuous expansion into new markets.

• Platform Evolution: Contributing to the transition from an e-commerce site to a broader technology platform, requiring flexible and forward-thinking design.

• AI Integration: Effectively implementing and leveraging AI tools in design workflows while ensuring genuine user benefit and avoiding superficial adoption.

• Balancing Craft and Speed: Maintaining a high bar for design quality and user experience while operating at a rapid pace to meet business objectives.

Learning & Development Opportunities:

• Specialized Training: Opportunities to deepen expertise in AI-driven design, advanced CRO strategies, and complex design system architecture.

• Industry Exposure: Potential to attend leading design and tech conferences, gaining insights into emerging trends and best practices.

• Mentorship: Access to experienced product leaders and engineers within a fast-growing startup environment, fostering significant professional growth.

• Impactful Projects: Working on high-visibility projects that directly influence the company's trajectory and user base.

📝 Enhancement Note: The challenges presented are inherent to a hyper-growth startup environment, offering significant learning and development opportunities for ambitious individuals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI in your design process to achieve a specific outcome. What were the benefits and challenges?" (Focus on practical application and measurable results.)

• "How would you approach improving the conversion rate on a product detail page for a new wellbeing product you're unfamiliar with?" (Showcase your CRO methodology, research approach, and iterative design process.)

• "Walk us through a complex problem you solved using design systems. What was your role, and what was the impact?" (Demonstrate your understanding of design systems, scalability, and cross-functional collaboration.) Company & Culture Questions:

• "Why are you interested in Healf, and what excites you about our mission to redefine wellbeing?" (Connect your passion to the company's vision.)

• "Describe your ideal work environment. How do you thrive in a fast-paced, high-growth setting?" (Highlight your adaptability, proactivity, and alignment with Healf's culture.)

• "How do you ensure your design decisions are data-driven and aligned with business objectives?" (Emphasize your analytical skills and focus on impact.) Portfolio Presentation Strategy:

• Storytelling is Key: Structure your case studies as compelling narratives with clear problem statements, your unique contributions, your thought process, and quantifiable results.

• Data Visualization: Use charts and graphs to visually represent performance improvements (e.g., conversion lift, engagement increase) achieved through your designs.

• Process Transparency: Be prepared to discuss your design methodology, including user research, ideation, prototyping, and testing phases.

• AI & CRO Integration: Explicitly call out how AI was used or how CRO principles were applied within each case study.

• Conciseness: Respect the interviewer's time by being focused and to the point, while still providing sufficient detail.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical application of skills, strategic thinking, and a proactive, results-oriented mindset that aligns with Healf's ambitious culture.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Curate your portfolio to prominently feature 2-3 case studies that best demonstrate your experience in e-commerce, CRO, design systems, and any application of AI in design. Quantify your impact with metrics wherever possible.

• Resume Optimization: Tailor your resume to highlight keywords relevant to Product Design, UX/UI, E-commerce, CRO, Design Systems, Figma, and AI tooling. Quantify achievements and responsibilities with specific numbers and outcomes.

• Interview Preparation: Practice articulating your design process, problem-solving approach, and how you drive business impact. Prepare to discuss your portfolio in detail and answer strategy-based questions related to conversion optimization and AI.

• Company Research: Thoroughly research Healf's mission, values, product offering, and recent growth. Understand their target market and how your design skills can contribute to their ambitious goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.