Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Ferocia

Location: Melbourne, Victoria, Australia

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: 2026-06-05T03:20:50

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead end-to-end product design initiatives, from initial concept generation through to successful feature launch, for a leading fintech company.

• Craft compelling user experiences that address complex financial challenges, aiming to transform user perception of money from stress to empowerment.

• Collaborate closely with cross-functional teams, including Product, Design, Brand, Engineering, Marketing, and Support, to align on strategy and ensure cohesive user journeys.

• Develop high-fidelity interactive prototypes to effectively communicate design concepts and facilitate informed decision-making with leadership teams.

• Drive innovation by exploring new opportunities, analyzing user feedback, and leveraging data to inform product strategy and the short-to-medium term roadmap.

📝 Enhancement Note: This role is situated within the fintech sector, specifically focusing on financial inclusion and empowerment through technology. The Product Designer will be instrumental in shaping user perception and behavior around personal finance, requiring a deep understanding of user psychology and innovative problem-solving within a regulated industry. The emphasis on "Up's way" of framing financial concepts suggests a need for unique, brand-aligned design solutions.

📈 Primary Responsibilities

• Conduct comprehensive user research, including analyzing user feedback, conducting interviews, and examining data to identify opportunities for product improvement and innovation.

• Design and iterate on user flows, wireframes, and interactive prototypes across various fidelity levels to clearly articulate design solutions and gather feedback.

• Develop visually appealing and user-centric interfaces, paying meticulous attention to micro-interactions and overall aesthetic to create engaging and emotionally resonant experiences.

• Translate complex financial problems into intuitive and accessible product features, focusing on user empowerment and control.

• Collaborate with engineering teams to ensure seamless implementation of designs, providing guidance on scope, prioritization, and adapting concepts as needed within agile delivery timelines.

• Partner with Marketing and Support teams to ensure a consistent and positive user experience across all customer touchpoints.

• Present design concepts and strategic recommendations to leadership teams to influence the product roadmap and long-term vision.

• Contribute to the continuous improvement of design processes, tools, and team methodologies.

📝 Enhancement Note: The responsibility to "reinvent the wheel" and "play with a random idea" indicates a strong emphasis on creative exploration and a tolerance for ambiguity, which is common in innovative product development environments. The designer will be expected to proactively seek out opportunities rather than solely reacting to assigned tasks.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field, or equivalent practical experience demonstrating a strong understanding of design principles.

Experience: Minimum of 3 years of experience in product design, ideally with a focus on SaaS or consumer products, or within a digital agency environment, with a proven track record of delivering end-to-end projects.

Required Skills:

• Product Design: Proficiency in designing and delivering end-to-end user experiences for digital products.

• Interaction & Visual Design: Strong skills in creating intuitive user interactions and visually appealing aesthetics, with a keen eye for detail.

• Prototyping: Ability to create interactive prototypes at various fidelity levels (e.g., using Figma, Sketch, Adobe XD) to communicate design concepts effectively.

• User Research & Analysis: Experience conducting user interviews, analyzing feedback, and interpreting data to inform design decisions.

• System Thinking: Capacity to understand and design for complex systems and end-to-end user journeys.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design rationale and influence stakeholders through storytelling.

• Problem Solving: Aptitude for identifying user needs, motivations, and translating them into effective product solutions.

• Agile Development: Basic understanding of front-end development principles and agile engineering processes.

• Adaptability: Ability to thrive in a fast-paced, ambiguous, and "get shit done" environment.

Preferred Skills:

• Experience within the FinTech or financial services industry.

• Familiarity with A/B testing and user behavior analytics tools.

• Experience with design systems.

• Understanding of accessibility standards and best practices.

📝 Enhancement Note: The requirement for "basic technical knowledge, especially front-end" suggests that while not a developer role, the designer should understand technical constraints and possibilities to facilitate smoother collaboration with engineering teams. The "get shit done" mentality points towards a preference for self-starters who can navigate ambiguity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated online portfolio showcasing 2-3 end-to-end projects that demonstrate your design process, problem-solving skills, and impact.

• For each project, clearly articulate the problem, your role, the design process followed, key decisions made, and the final outcome, including measurable results where possible.

• Showcase a range of design artifacts, including user research insights, wireframes, user flows, interactive prototypes, and final visual designs.

• Highlight your ability to solve challenging financial problems and create unique, emotionally resonant user experiences.

• Include examples of micro-interactions and complex multi-step experiences. Process Documentation:

• Demonstrate a structured approach to design, from initial research and ideation to prototyping, testing, and collaboration with engineering for launch.

• Provide evidence of how you translate user needs and business goals into tangible design solutions.

• Show how you iterate on designs based on feedback and data.

• Illustrate your ability to work within an agile development framework.

📝 Enhancement Note: The interview process explicitly mentions a "deep dive into your work and your design skills" via case studies, emphasizing the critical importance of a well-documented and compelling portfolio that highlights the candidate's process and impact.

💵 Compensation & Benefits

Salary Range: $115,000 - $135,000 AUD per year.

Benefits:

• A small, passionate team environment.

• Generous leave policy.

• Comprehensive parental leave policy.

• Flexible working schedule.

• Great city office with perks including rooftop access, gym, and personal trainer.

• Budget for personal development, training, and conferences.

• Employee Assistance Program (EAP) for well-being support.

• Home loan rebates (conditions apply).

• Ongoing equity grants (conditions apply).

Working Hours: Full-time, with a flexible working schedule that accommodates individual needs and team collaboration requirements. The role operates within the standard Australian business hours framework, but flexibility is a key offering.

📝 Enhancement Note: The salary range provided is based on the explicit "Estimated salary range" in the job description. The benefits package is extensive and reflects a company culture that values employee well-being, professional growth, and work-life balance, with additional incentives like equity grants and home loan rebates common in the financial services sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech) / Banking Services. Ferocia, as the tech company behind the digital banking app Up, operates within a highly regulated yet rapidly evolving industry. Their focus on financial inclusion and empowerment positions them as a disruptive force aiming to simplify complex financial matters for everyday Australians.

Company Size: Ferocia is described as a "small team," and the job posting highlights the rare opportunity to join this intimate group. This implies a close-knit, agile, and collaborative environment where individual contributions have a significant impact.

Founded: Ferocia was founded in 2011, with a history of crafting innovative financial tools, including the initial digital platform for Bendigo Bank. This long-standing presence in the tech and finance space, combined with their current status as part of Bendigo and Adelaide Bank, offers a unique blend of agility and stability.

Team Structure:

• The Product Design team is small, with the Head of Design (Sylvain) and Product Design Leads playing key roles in mentorship and team direction.

• Collaboration is highly cross-functional, involving close partnerships with Product Managers, Brand specialists, Engineering teams (EMs, Front-end developers), Marketing, and Support.

• The culture is described as operating "like a start-up," suggesting a flat hierarchy and direct communication lines. Methodology:

• User-Centric Design: A strong emphasis on understanding customer needs, motivations, and behaviors is central to their design process.

• Agile Development: Designs are developed and delivered within agile engineering timelines, requiring close collaboration and iterative feedback loops.

• Innovation & Experimentation: The team is encouraged to explore new ideas, challenge the status quo, and "reinvent the wheel" to find unique solutions.

• Data-Informed Decisions: While creativity is paramount, user feedback and data analysis play a crucial role in identifying opportunities and validating design choices.

Company Website: https://ferocia.com.au/ (and https://up.com.au/ for the product)

📝 Enhancement Note: The company's mission to "leverage technology to help Australians move from financial stress and anxiety to a place of confidence and empowerment" is a core cultural driver. This mission should inform how a Product Designer approaches problem-solving and communicates their design rationale.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer (2-5 years experience). It offers significant ownership and responsibility, allowing the designer to manage projects end-to-end. It's not an entry-level position but provides substantial growth potential within a focused product team.

Reporting Structure: The Product Designer will report to Sylvain, the Head of Design. They will also work closely with Product Design Leads, who will be involved in the case study presentation interview. The role requires collaboration with engineering leads (EMs) and front-end developers.

Operations Impact: The Product Designer's work directly influences the user experience of the Up app, impacting millions of Australians' financial well-being. Success in this role means tangible improvements in user confidence, financial management, and overall customer satisfaction, directly contributing to the company's mission and business growth.

Growth Opportunities:

• Skill Specialization: Deepen expertise in FinTech design, user psychology related to finance, and complex system design.

• Leadership Potential: With demonstrated success and a strong understanding of the product and business, there's potential to move into senior design roles or lead specific product initiatives.

• Cross-Functional Expertise: Gain in-depth knowledge of engineering, product management, marketing, and support functions within a fast-paced tech environment.

• Personal Development: Access to a dedicated budget for training, conferences, and continuous learning to stay at the forefront of design and FinTech trends.

📝 Enhancement Note: The emphasis on "ownership" and "end-to-end project delivery" suggests that career progression will be tied to demonstrated ability to take initiative, drive projects to completion, and deliver impactful results. The "small team" environment also means opportunities for broader exposure and learning across different aspects of product development.

🌐 Work Environment

Office Type: The company offers a hybrid work culture, allowing employees flexibility in how much they attend the Ferocia office. This suggests a balance between in-office collaboration and remote work autonomy.

Office Location(s): The office is located in Melbourne, VIC, Australia, described as a "Great city office" with amenities like a rooftop, gym, and games. This indicates a modern, amenity-rich workspace designed for collaboration and employee well-being.

Workspace Context:

• Collaborative Hub: The office serves as a space for focused work, team meetings, and cross-functional collaboration. The availability of perks like a rooftop and gym suggests a culture that supports employee well-being and provides opportunities for informal interaction.

• Tools & Technology: While not explicitly detailed here, the role's requirements imply access to standard design software (Figma, Sketch, etc.), potentially collaborative platforms, and development tools.

• Team Interaction: The hybrid model means designers will engage with colleagues both in person and virtually, requiring strong communication skills for both settings. The small team size likely fosters close working relationships.

Work Schedule: The company offers a flexible working schedule. While operating within standard business hours is implied, the emphasis on flexibility allows individuals to manage their time effectively, balancing project deadlines with personal needs. This flexibility is beneficial for deep work sessions required for complex design tasks.

📝 Enhancement Note: The "hybrid work culture" and "flexible working schedule" are key indicators of a modern work environment that prioritizes employee autonomy and work-life balance. The office perks suggest a company that invests in its employees' on-site experience.

📄 Application & Portfolio Review Process

Interview Process:

1. Intro Chat & Career Review (30 min): An initial conversation with Sylvain (Head of Design) to discuss your background, career aspirations, and assess initial fit.

2. Case Study Presentation (60 min): Present 2-3 selected portfolio case studies to Sylvain and 2 Product Design Leads. This is a deep dive into your design process, problem-solving approach, and craftsmanship. Be prepared to articulate your decisions and the impact of your work.

3. Cross-Functional Interview (60 min): Engage with a team including an Engineering Manager (EM), Front-end Developer, and a Product Designer. This stage involves a critique of an app of your choice, assessing your critical thinking, design evaluation skills, and how you collaborate with different disciplines.

4. References Check.

5. Offer! Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that best showcase your end-to-end design process, problem-solving skills, and impact on user experience and business goals, particularly those relevant to consumer products or FinTech.

• Tell a Story: For each case study, clearly outline the problem, your specific role, the user research conducted, design decisions made, iterations, and the final outcomes. Quantify impact with metrics whenever possible.

• Highlight Process: Demonstrate a clear methodology from research and ideation through to prototyping, testing, and collaboration with engineering. Show your thinking behind design choices.

• Showcase Craftsmanship: Include examples of detailed interaction design, visual aesthetics, and micro-interactions, emphasizing the emotional response you aim to elicit.

• Provide Access: Ensure your portfolio link is accessible, including any necessary passwords.

Challenge Preparation:

• App Critique: Prepare to critically analyze a mobile application (ideally a finance app, but any consumer app is acceptable). Focus on user experience, identify pain points, and suggest specific design improvements with clear rationale.

• Cross-Functional Thinking: Be ready to discuss how you would collaborate with engineers and product managers, considering technical constraints and business objectives.

• Communication: Practice articulating your thoughts clearly and concisely, as this interview assesses your ability to think on your feet and communicate effectively with diverse team members.

📝 Enhancement Note: The interview process emphasizes practical application and collaborative assessment. The case study presentation is a critical evaluation of your design capabilities, while the cross-functional interview tests your ability to think critically and work within a team. Be prepared to discuss your work thoroughly and engage in constructive critique.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Proficiency in industry-standard tools such as Figma, Sketch, or Adobe XD is essential for creating wireframes, interactive prototypes, and high-fidelity designs.

• Collaboration: Experience with tools like Slack for communication and potentially Miro or Mural for collaborative whiteboarding sessions.

• Project Management: Familiarity with Agile project management tools like Jira or Asana for tracking tasks and sprints.

Analytics & Reporting:

• Experience with analytics platforms (e.g., Mixpanel, Amplitude, Google Analytics) to understand user behavior and measure the impact of design changes.

• Familiarity with data visualization tools or dashboards to interpret and present findings. CRM & Automation:

• While not a direct CRM role, understanding how design integrates with customer journeys managed through CRM systems is beneficial.

• Basic awareness of how front-end technical implementation connects to back-end systems and user data management.

📝 Enhancement Note: While specific tools are not listed, the role's nature implies a need for proficiency in modern design software and an understanding of how design integrates with development and analytics workflows. The "basic technical knowledge, especially front-end" suggests an appreciation for how design translates into code.

👥 Team Culture & Values

Operations Values:

• Financial Empowerment: A core value is using technology to help Australians gain confidence and control over their finances. Designers are expected to embody this mission in their work.

• Innovation & Disruption: A desire to "shake things up," "rewrite the rules," and push the limits of what's possible in FinTech.

• Craftsmanship & Detail: A commitment to high-quality design, from tiny micro-interactions to comprehensive user journeys, ensuring a polished and emotionally resonant user experience.

• Collaboration & Inclusion: A belief in diversity and encouraging everyone to "step up and shine," fostering an inclusive environment where different perspectives are valued.

• Agility & Resilience: Operating "like a start-up" means embracing ambiguity, rapid iteration, and a "get shit done" attitude.

Collaboration Style:

• Cross-Functional Integration: Designers work seamlessly with Product, Engineering, Brand, Marketing, and Support teams, fostering a holistic approach to product development.

• Open Communication: Encouragement of sharing ideas, providing constructive feedback, and using storytelling to influence decisions.

• Iterative Process: A willingness to continuously refine designs based on feedback, data, and evolving requirements.

• Shared Ownership: The small team size promotes a sense of collective responsibility for the product's success.

📝 Enhancement Note: The company's emphasis on rewriting rules and shaking things up suggests a culture that rewards initiative, creative thinking, and a willingness to challenge conventional approaches, particularly within the often-conservative financial sector.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Financial Nuance: Translating complex financial concepts into simple, intuitive, and emotionally positive user experiences requires deep empathy and creative problem-solving.

• Navigating Ambiguity: The "start-up" like environment means dealing with undefined problems and rapidly changing priorities, requiring adaptability and proactivity.

• Balancing Innovation with Regulation: Operating in FinTech means adhering to strict regulations while still striving for innovative and user-friendly solutions.

• Cross-Functional Alignment: Ensuring all stakeholders (Product, Engineering, Marketing, etc.) are aligned on design vision and execution requires strong communication and negotiation skills.

Learning & Development Opportunities:

• FinTech Specialization: Develop deep expertise in designing for financial products, understanding user financial behaviors, and staying ahead of industry trends.

• End-to-End Ownership: Gain comprehensive experience managing projects from conception to launch, building a strong portfolio and project management skillset.

• Mentorship: Learn from experienced design leaders and collaborate closely with a passionate, multi-disciplinary team.

• Professional Growth Budget: Utilize the allocated budget for courses, conferences, and training to enhance design skills and industry knowledge.

📝 Enhancement Note: The role presents a significant opportunity to grow within the FinTech space, tackling unique design challenges that have a direct impact on user financial lives. The company's investment in personal development further supports continuous learning and career advancement.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a feature to help users save for a specific goal, considering different income levels and financial literacy?" (Focus on user-centricity, problem-solving, and potential design solutions).

• "Describe a time you had to advocate for a design decision that faced resistance. How did you handle it, and what was the outcome?" (Assess communication, influence, and stakeholder management).

• "Walk us through a complex financial product or feature you've designed. What were the main challenges, and how did you overcome them?" (Evaluate your design process, system thinking, and ability to articulate technical/financial complexity). Company & Culture Questions:

• "What excites you about Ferocia's mission to empower Australians financially?" (Demonstrate understanding and alignment with the company's core values).

• "How do you approach working in a fast-paced, sometimes ambiguous environment like a start-up?" (Showcase your adaptability and proactive nature).

• "Describe your experience collaborating with engineers and product managers. How do you ensure a smooth design handoff and implementation?" (Highlight your cross-functional collaboration skills). Portfolio Presentation Strategy:

• Structure is Key: For each case study, follow a logical flow: Problem -> Your Role -> Process (Research, Ideation, Design, Testing) -> Solution -> Impact/Outcome.

• Visual Storytelling: Use visuals (sketches, wireframes, mockups, prototypes) to illustrate your process and final designs. Explain why you made certain decisions.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion, improved user satisfaction, reduced errors).

• Be Ready for Critique: The interview includes an app critique. Be prepared to offer thoughtful, constructive feedback on existing designs, showcasing your analytical and problem-solving skills.

📝 Enhancement Note: Prepare to speak in detail about your past projects, focusing on the why behind your design decisions and the measurable impact of your work. The app critique is an opportunity to demonstrate your critical thinking and design intuition in real-time.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Ensure your portfolio is up-to-date and specifically highlights 2-3 end-to-end projects that best demonstrate your skills relevant to consumer product design and problem-solving in areas like finance. Clearly articulate your role, process, and impact for each.

• Resume Optimization: Tailor your resume to emphasize your 3+ years of experience in product design, your proficiency in interaction/visual design, prototyping, user research, and experience with SaaS or consumer products. Use keywords from the job description.

• Interview Preparation: Practice presenting your case studies and prepare for the app critique. Rehearse articulating your design rationale clearly and concisely, ready to discuss your approach to collaboration and problem-solving.

• Company Research: Familiarize yourself with Ferocia and the Up app. Understand their mission, values, and recent product developments, particularly how they aim to empower users financially.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.