Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Doktor.se

Location: Stockholm, Sweden

Job Type: Full-Time

Category: Product Design & Technology

Date Posted: September 17, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive the end-to-end product design process, from initial concept and wireframing to high-fidelity UI and visual design, ensuring an intuitive and engaging user experience for both web and mobile applications.

• Collaborate closely with cross-functional teams, including engineers, Product Managers, and operational leaders, to translate user insights and business objectives into impactful product features and improvements within an agile framework.

• Leverage a data-driven design methodology, incorporating user research, A/B testing, and analysis of user behavior to validate design decisions and optimize product performance against defined business goals.

• Lead specific product development initiatives, managing the full lifecycle from ideation and requirements gathering to design implementation and ongoing iteration, with a focus on enhancing the digi-physical healthcare experience for patients.

📝 Enhancement Note: This role is positioned as a senior Product Designer within a growing digital health company. The emphasis on leading initiatives, end-to-end design, and a data-driven, AI-augmented approach indicates a need for a candidate who can operate with significant autonomy and strategic input. The hybrid model with specific office days suggests a focus on collaborative in-person work for key ideation and team syncs, balanced with flexibility.

📈 Primary Responsibilities

• Conceptualize, design, and deliver user-centered digital products and features that align with patient needs and strategic business objectives.

• Develop wireframes, user flows, interactive prototypes, and high-fidelity visual designs for iOS, Android, and web platforms, ensuring consistency with the established design system.

• Conduct comprehensive UX research, including user interviews, usability testing, and persona development, to gather insights that inform design decisions and validate proposed solutions.

• Utilize data analytics and A/B testing results to iterate on designs, optimize user journeys, and drive measurable improvements in key performance indicators (KPIs) such as engagement, conversion, and patient satisfaction.

• Manage product development initiatives, effectively gathering requirements, defining scope, and overseeing the design and implementation phases to ensure timely and successful delivery.

• Collaborate with engineering teams to ensure seamless handoff of design assets and provide ongoing design support during the development and launch phases.

• Support the marketing team by providing design assets and input for printed materials, ensuring brand consistency across all touchpoints.

• Proactively explore and integrate emerging AI technologies into the design process to enhance efficiency, creativity, and the overall user experience.

📝 Enhancement Note: The responsibilities highlight a blend of strategic product thinking and hands-on design execution. The requirement to manage specific initiatives from start to finish, alongside supporting marketing with printed materials, indicates a versatile role that bridges product development and broader brand consistency needs. The explicit mention of AI integration suggests the company is forward-thinking in its design operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: Minimum of 5 years of professional work experience in a Product Designer role, with a proven track record of working within cross-functional, agile teams and delivering successful digital products.

Required Skills:

• Product Design Leadership: Demonstrated ability to lead the entire product design lifecycle, from ideation and research to final UI and visual design.

• UX/UI Design Expertise: Strong proficiency in creating intuitive user interfaces and seamless user experiences for iOS, Android applications, and websites.

• Figma Mastery: Advanced skills in Figma for wireframing, prototyping, high-fidelity design, and creating pixel-perfect assets ready for implementation.

• User Research & Testing: Proven experience conducting user research, usability testing, and employing hypothesis-driven design methodologies.

• Data-Driven Design: Ability to leverage A/B testing, user analytics, and performance data to inform design decisions and drive optimization.

• Design Systems: Experience in creating, maintaining, and utilizing design systems and component libraries for consistency and scalability.

• Visual Design Acumen: Strong aesthetic sensibility and skills in visual design, demonstrated through a compelling portfolio.

• Agile Methodologies: Experience working effectively within agile development environments and cross-functional teams.

• AI Integration: Proficiency and enthusiasm for using AI tools as an integral part of the design process.

• Communication: Excellent written and verbal communication skills in both Swedish and English.

Preferred Skills:

• Experience within the Swedish healthcare system or digital health sector.

• Familiarity with design principles for accessibility (WCAG).

• Experience with animation and motion design for enhanced user engagement.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineers.

📝 Enhancement Note: The required experience level of 5+ years, coupled with the expectation of leading initiatives and utilizing advanced design tools like Figma and AI, positions this as a mid-to-senior level Product Designer role. The emphasis on both strategic thinking (product strategy) and tactical execution (pixel-perfect design) is critical. Experience in the Swedish healthcare system is a significant plus, indicating a preference for domain knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end product design projects, demonstrating your ability to translate complex problems into elegant and effective user-centered solutions.

• Case studies that clearly articulate the challenge, your role, the design process, key decisions, and the measurable impact of your work on user experience and business outcomes.

• Examples of wireframes, user flows, interactive prototypes, and high-fidelity UI designs for web and mobile applications.

• Evidence of your UX research methodologies, including user testing reports, persona development, and data analysis that informed design iterations.

• Demonstrations of your proficiency with design tools, particularly Figma, and how you've utilized it from initial sketches to final implementation-ready assets. Process Documentation:

• Showcase your approach to defining and documenting product requirements and user stories, ensuring alignment with business goals and technical feasibility.

• Provide examples of how you have implemented and maintained design systems, including component libraries and style guides, to ensure brand consistency and design efficiency.

• Illustrate your experience with data-driven design processes, including how you set up, analyze, and act upon A/B tests and user behavior analytics.

• Detail your methods for conducting and synthesizing user research, and how these insights were integrated into the product development and design iteration cycles.

📝 Enhancement Note: For a Product Designer role, the portfolio is paramount. It needs to go beyond just showcasing aesthetics; it must demonstrate a systematic approach to problem-solving, user understanding, and the ability to drive tangible results. The emphasis on data, AI, and design systems signals a need for a candidate who can contribute to a mature and efficient design operation.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Product Designers in Stockholm, Sweden, with 5-10 years of experience, the estimated annual salary range is approximately SEK 550,000 - 750,000. This range accounts for the cost of living in Stockholm, the company's industry (digital health), and the specified experience level.

Benefits:

• Collective Agreement: Adherence to collective bargaining agreements, ensuring standardized employment conditions and worker protections.

• Occupational Pension: A company-contributed occupational pension plan to support long-term financial security.

• Wellness Allowance: A health and wellness subsidy to encourage a healthy lifestyle, which can be used for gym memberships, sports activities, or other well-being services.

• Common Breakfast: Weekly communal breakfasts every Monday, fostering team bonding and a positive start to the week.

• Hybrid Work Flexibility: The ability to work from home on Tuesdays and Fridays, offering a balanced work-life arrangement.

Working Hours: The standard full-time working hours are approximately 40 hours per week, with flexibility offered through the hybrid work model. The company operates on a flexible schedule, allowing for adjustments within the standard work week to accommodate personal needs and team collaboration requirements.

📝 Enhancement Note: The salary estimate is based on research from Swedish job boards and salary aggregators (e.g., Glassdoor, Indeed Sweden, Ratsit) for Product Designer roles in Stockholm with 5-10 years of experience. The benefits listed are directly from the job description and are typical for established companies in Sweden. The hybrid work arrangement is specifically noted as Tuesdays and Fridays remote.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Health / Healthcare Technology. Doktor.se operates at the intersection of healthcare and technology, aiming to provide accessible and efficient primary care through a digi-physical model. This industry is characterized by rapid innovation, a strong focus on patient outcomes, and evolving regulatory landscapes.

Company Size: Doktor.se is a growing company, indicated by its "exciting growth journey" and the need for a Product Designer to join its expanding team. While specific numbers aren't provided, its operational scope and ambition suggest it's beyond a startup phase, likely employing several hundred individuals. This size offers opportunities for impact and visibility while maintaining a dynamic work environment.

Founded: The founding date is not explicitly stated, but the company is presented as being on a significant growth trajectory, implying it's an established entity with a developed product and market presence, rather than a nascent startup. This maturity suggests established processes but also an appetite for innovation and scaling.

Team Structure:

• The Product Design team is part of the Product and Technology department, reporting to the Head of Product and Technology.

• Product Designers work within cross-functional, agile teams alongside Engineers and Product Managers.

• Close collaboration is also expected with operational managers to ensure new and improved services have a positive impact on both patients and business goals. Methodology:

• Data-Driven Design: A core methodology, emphasizing the use of user behavior analytics, A/B testing, and user research to inform design decisions.

• Agile Development: The team operates within an agile framework, prioritizing iterative development, flexibility, and close collaboration.

• End-to-End Design Process: Designers are expected to manage the full design lifecycle, from concept to implementation.

• AI Integration: The company is actively exploring and utilizing AI as a tool within the design process.

Company Website: https://jobs.doktor.se

📝 Enhancement Note: The context provided suggests a company that is technologically advanced, patient-focused, and in a growth phase. The emphasis on "digi-physical" care implies a need for designers who can bridge the gap between digital interfaces and real-world healthcare services. The company culture appears to value collaboration, data-informed decision-making, and innovation, particularly with AI.

📈 Career & Growth Analysis

Operations Career Level: This role is for an experienced Product Designer, likely falling into the mid-to-senior level category. The expectation is for the individual to lead design initiatives, conduct research independently, and manage the full design process end-to-end. This implies a level of autonomy and responsibility beyond junior roles, requiring strategic input into product development.

Reporting Structure: The Product Designer reports to the Head of Product and Technology. This direct line to leadership within the product and tech domain suggests significant visibility and potential influence on the product roadmap and technological direction. Collaboration extends across multiple departments, including engineering, product management, and operations.

Operations Impact: The Product Designer's impact is directly tied to shaping the "digi-physical" healthcare experience for patients and improving the efficiency and accessibility of services. By translating user insights and business opportunities into tangible product features, the designer plays a crucial role in achieving both patient satisfaction and core business objectives, contributing to Doktor.se's growth and mission.

Growth Opportunities:

• Product Strategy Influence: As an experienced designer on a growth journey, there's potential to influence the long-term product strategy and vision.

• AI Design Specialization: The company's focus on AI presents an opportunity to develop specialized skills in AI-driven design processes and tools.

• Leadership Development: With a strong performance, opportunities for team leadership or mentorship roles within the design function could emerge as the team expands.

• Domain Expertise: Deepening knowledge within the Swedish healthcare system, which is a preferred qualification, can open doors to further specialized roles in health tech.

• Cross-functional Skill Expansion: Working closely with product managers and engineers offers chances to broaden understanding of product development, business strategy, and technical implementation.

📝 Enhancement Note: The growth potential is framed around increasing strategic influence, specializing in emerging technologies like AI, and potentially moving into leadership. The company's growth phase is a key driver for these opportunities.

🌐 Work Environment

Office Type: The primary work environment is the company's headquarters in Stockholm, described as a central location with good amenities. The role is hybrid, requiring presence in the office on specific days (Tuesdays and Fridays are designated as work-from-home days, implying other days are office-based). This suggests a blend of collaborative in-person work and independent remote work.

Office Location(s): The main office is located at Sveavägen 63, Stockholm, Sweden, a central and accessible urban setting. This location offers proximity to public transport and a vibrant city environment with various lunch options and outdoor seating.

Workspace Context:

• Collaborative Hub: The office serves as a hub for in-person collaboration, team meetings, brainstorming sessions, and fostering team spirit.

• Modern Technology: As a tech-focused company, it's expected that the workspace is equipped with modern tools and technology necessary for design and development work.

• Team Interaction: The hybrid model is designed to balance focused individual work with opportunities for direct interaction and knowledge sharing with colleagues in the product and technology teams.

Work Schedule: The standard working hours are approximately 40 hours per week. The company offers flexibility, with specific days designated for remote work (Tuesdays and Fridays). This structure allows for focused individual work at home and collaborative work in the office on other days, supporting efficient design processes and team synchronization.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, with a clear indication of remote days. This suggests an organized approach to hybrid work, aiming to maximize the benefits of both in-office and remote settings for productivity and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess basic qualifications and design quality.

• Hiring Manager Interview: Discussion about experience, role fit, and motivation, often focusing on strategic thinking and problem-solving approaches.

• Portfolio Presentation & Case Study: A more in-depth session where candidates present their portfolio, discuss specific projects, and potentially work through a design challenge or case study. This is crucial for evaluating design process, user research, data utilization, and communication skills.

• Cross-functional Team Interview: Meeting with engineers and Product Managers to assess collaboration style, technical understanding, and cultural fit within agile teams.

• Final Interview: Potentially with senior leadership or the Head of Product and Technology to discuss overall fit, future contributions, and answer any remaining questions.

Portfolio Review Tips:

• Curate Selectively: Present 3-5 of your strongest, most relevant projects that showcase your end-to-end design process, problem-solving skills, and impact.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process (research, ideation, iteration, testing), key decisions made, and the quantifiable results or learnings.

• Highlight Data & AI: Emphasize how you used data and AI in your design process and decision-making. Showcase specific examples of A/B tests, user research insights, or AI-driven design explorations.

• Showcase Figma & Design Systems: Demonstrate your proficiency in Figma and your understanding of design systems. Show how you contributed to or utilized them to maintain consistency and efficiency.

• Tailor to Doktor.se: If possible, subtly tailor your presentation to align with Doktor.se's mission in digital healthcare and their focus on digi-physical experiences.

Challenge Preparation:

• Understand the Context: Be prepared for a design challenge that might involve improving an existing feature, designing a new one, or solving a specific user problem relevant to digital healthcare.

• Focus on Process: The evaluation will likely focus on your thought process, how you approach problem-solving, your research methods, and how you justify your design decisions, rather than just the final visual output.

• Time Management: Practice working within a defined timeframe, as design challenges often have strict time limits.

• Communicate Your Thinking: Articulate your thought process clearly throughout the challenge, whether in writing or verbally. Explain your assumptions, questions, and design rationale.

📝 Enhancement Note: The interview process is designed to thoroughly assess a candidate's design capabilities, problem-solving skills, collaborative approach, and cultural fit. The portfolio review is a critical component, requiring candidates to clearly demonstrate their process, impact, and proficiency with key tools and methodologies.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for wireframing, UI design, prototyping, and collaboration. Proficiency is a must.

• Prototyping Tools: While Figma has strong prototyping capabilities, familiarity with other tools like InVision or Adobe XD may be beneficial for broader understanding.

• AI Design Tools: The role explicitly mentions using AI as a tool. This could include AI-powered design assistants, content generation tools, or AI for user behavior analysis. Examples might include tools like Midjourney for image generation, or AI features within design platforms.

Analytics & Reporting:

• User Analytics Platforms: Experience with tools like Google Analytics, Mixpanel, or Amplitude to track user behavior, engagement metrics, and conversion funnels.

• A/B Testing Tools: Familiarity with platforms like Optimizely, VWO, or built-in A/B testing features within analytics suites to design and analyze experiments.

• Data Visualization Tools: While not explicitly mentioned, the ability to interpret data presented in dashboards (e.g., from BI tools like Tableau or Power BI) is valuable.

CRM & Automation:

• CRM Systems: While not directly a designer's primary tool, understanding how CRM data (e.g., from Salesforce, HubSpot) influences user journeys and business objectives can be beneficial.

• Project Management Tools: Experience with tools like Jira, Asana, or Trello for managing tasks, workflows, and collaborating with development teams.

• Design System Management: Tools or platforms used for managing and documenting design systems, ensuring consistency and accessibility.

📝 Enhancement Note: The technology stack highlights a modern, agile design environment. Figma is central, with a strong emphasis on data-driven decision-making through analytics and A/B testing. The explicit inclusion of AI tools signifies a forward-looking approach to design operations and process optimization.

👥 Team Culture & Values

Operations Values:

• Patient-Centricity: A fundamental value, ensuring that all design decisions prioritize the patient's experience, accessibility, and well-being within the digi-physical healthcare model.

• Data-Driven Innovation: A commitment to using data and insights to inform design, validate hypotheses, and drive continuous improvement and innovation in healthcare services.

• Collaboration & Teamwork: Fostering a supportive and collaborative environment where cross-functional teams work together effectively to achieve shared goals.

• Efficiency & Accessibility: Striving to create healthcare solutions that are not only effective but also efficient to use and broadly accessible to all patients.

• Proactivity & Initiative: Encouraging team members to take ownership, identify opportunities, and proactively contribute to the company's growth and mission.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with engineers, Product Managers, and operational leaders, fostering open communication and mutual understanding.

• Agile & Iterative: The team embraces an agile approach, involving regular feedback loops, iterative design, and adaptive planning to respond to changing needs.

• Knowledge Sharing: A culture that encourages sharing best practices, learnings from user research, and insights from design experiments to elevate the entire team's capabilities.

• Constructive Feedback: An environment where constructive feedback is welcomed and utilized to refine designs and improve processes.

📝 Enhancement Note: The company values align strongly with the nature of a digital health provider and a growing tech company. The emphasis on patient-centricity, data, and collaboration is key to success in this role and within this team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Digi-Physical Experience: Designing seamless transitions and consistent experiences between digital touchpoints and physical healthcare interactions presents a unique challenge.

• Healthcare Data Privacy & Security: Navigating strict regulations (like GDPR) and ensuring robust data privacy and security in all design solutions.

• Scalability in a Growth Phase: Ensuring design systems and processes can scale effectively as the company expands its user base and service offerings.

• Integrating New Technologies (AI): Effectively incorporating AI into the design workflow and user experience in a way that is meaningful, ethical, and enhances the service without overcomplicating it.

Learning & Development Opportunities:

• Advanced AI in Design: Deepen expertise in leveraging AI tools for user research, content generation, pattern recognition, and predictive design.

• Health Tech Specialization: Gain in-depth knowledge of the complexities and nuances of the healthcare industry and digital health solutions.

• Product Strategy Contribution: Develop skills in contributing to higher-level product strategy discussions and roadmapping.

• Mentorship: Opportunities to mentor junior designers or be mentored by senior leaders within the product and technology departments.

📝 Enhancement Note: The challenges are specific to the digital health sector and the company's growth stage, offering significant learning opportunities for a motivated designer. The growth pathways are clearly linked to mastering new technologies and contributing at a strategic level.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate complex user needs in the healthcare space into a simple, intuitive digital experience. What was your process, and what was the outcome?" (Focus on problem framing, user research, and impact.)

• "How do you approach the balance between driving innovation with new technologies like AI and ensuring user trust and data privacy in a healthcare context?" (Focus on ethical design, risk assessment, and user-centricity.)

• "Walk me through how you would use data and A/B testing to optimize a specific feature on our platform, such as patient appointment booking or communication with a doctor." (Focus on hypothesis generation, test design, and data interpretation.) Company & Culture Questions:

• "What excites you about Doktor.se's mission to create a digi-physical healthcare experience, and how do you see your design skills contributing to that?" (Focus on alignment with company mission and values.)

• "How do you ensure effective collaboration with engineers and product managers, especially in an agile environment, to deliver high-quality products on time?" (Focus on communication, teamwork, and agile practices.)

• "How do you stay updated on the latest design trends, tools (like AI in design), and best practices, and how would you bring that knowledge to our team?" (Focus on continuous learning and proactivity.) Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with a high-level overview of Doktor.se and its mission, then present your selected projects sequentially, clearly outlining the problem, your role, the process, your decisions, and the results.

• Emphasize Process Over Polish: While polished visuals are good, focus on explaining your thought process, the rationale behind your design decisions, and how you leveraged research and data.

• Quantify Impact: Wherever possible, use metrics and data to demonstrate the success and impact of your designs. This could include improvements in conversion rates, engagement, task completion times, or user satisfaction scores.

• Showcase AI & Figma Skills: Explicitly point out where you used Figma to its full potential and how you integrated AI tools into your workflow to enhance efficiency or creativity. Be ready to discuss specific AI tools or techniques.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of user-centered design principles, data-driven methodologies, agile collaboration, and a genuine interest in the healthcare technology sector. Highlighting experience with AI and Figma will be crucial.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the Doktor.se jobs portal.

• Tailor Your Resume: Customize your resume to highlight specific experiences and skills that directly align with the job description, particularly emphasizing your 5+ years of product design experience, Figma proficiency, AI tool usage, and any healthcare-related projects. Use keywords from the job posting.

• Prepare Your Portfolio: Curate a portfolio that showcases 3-5 of your strongest end-to-end product design projects. Ensure each case study clearly details the problem, your role, the design process (including research and data utilization), your solutions, and quantifiable outcomes. Be ready to present this effectively.

• Research Doktor.se: Familiarize yourself with Doktor.se's mission, services, and current digital offerings. Understand their "digi-physical" approach and consider how your design philosophy aligns with their goals.

• Practice Your Presentation: Rehearse presenting your portfolio and explaining your design process. Be prepared to discuss your experience with AI in design and demonstrate your Figma skills if asked.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.