Product Designer at Cashea

📍 Job Overview

Job Title: Product Designer

Company: Cashea

Location: Bogota, D.C., Colombia (Remote for Venezuela-based candidates)

Job Type: Full-Time

Category: Product Design / User Experience

Date Posted: 2026-09-01

Experience Level: Mid-Level (4+ years)

Remote Status: Fully Remote (for candidates in Venezuela)

🚀 Role Summary

Lead end-to-end product design initiatives, from problem definition to final implementation, ensuring high-quality user experiences across all digital touchpoints.
Own and maintain the company's Design System, fostering consistency and efficient collaboration between design and technology teams.
Drive data-informed design decisions by defining and analyzing key product metrics, user feedback, and usability testing results.
Collaborate closely with Product Managers and Engineers to shape product strategy, prioritize design investments, and ensure successful delivery of new features and improvements.

📝 Enhancement Note: While the job title is "Product Designer," the responsibilities and requirements strongly indicate a role focused on UX/UI design with a significant emphasis on product strategy and data-driven decision-making. The company's focus on FinTech and BNPL suggests a need for designers who can navigate complex financial flows and user trust considerations. The remote requirement for Venezuela-based candidates is a key differentiator.

📈 Primary Responsibilities

Design comprehensive digital product solutions from initial problem identification through to the delivery of production-ready assets for both user-facing applications and internal tools.
Ensure the quality and consistency of all design outputs released to production, including the user app, partner portals, and internal systems.
Proactively prioritize design tasks and projects when faced with competing demands, effectively communicating rationale to stakeholders across product, engineering, and leadership.
Actively participate in the product development lifecycle, contributing to feature definition and scope alongside Product and Technology teams.
Develop, maintain, and evolve the Design System, making strategic decisions on standardization versus flexibility, and ensuring alignment between Figma components and coded elements.
Define user research needs, plan and execute studies (e.g., interviews, usability tests), and translate findings into actionable product design improvements.
Leverage product analytics and user feedback (e.g., conversion rates, abandonment, support tickets) to identify areas for design optimization and prioritize redesign efforts.
Pay meticulous attention to detail in critical user flows, including error states, empty screens, payment processes, and collections, ensuring clear and supportive UX copy.
Strategically manage design resources, determining when to handle tasks internally and when to outsource based on volume and individual capacity.
Document design decisions and the underlying rationale clearly and concisely to enable independent team operation and knowledge sharing.
Present design work and strategic rationale to leadership, effectively advocating for design quality while being adept at compromise when necessary due to time or risk considerations.

📝 Enhancement Note: The responsibilities highlight a highly autonomous and strategic design role. The emphasis on "designing from the problem," "measuring design with product numbers," and "thinking like a product owner" indicates a need for a designer who can operate with significant ownership and influence, not just execute tasks. The mention of "states of error, empty screens, payment flows, delays and collections" points to a need for a designer experienced in handling sensitive and complex financial user journeys.

🎓 Skills & Qualifications

Education:

University degree in Design, Industrial Design, Visual Communication, Interaction Design, or a related field; or an equivalent portfolio demonstrating professional experience and skill level. Experience:
A minimum of 4 years of experience in digital product design, with a proven track record of working as a sole designer or leading the design for an entire product.
Experience in a fast-paced startup or FinTech environment is highly advantageous. Required Skills:
Product Design Leadership: Demonstrated ability to manage the entire design lifecycle from problem definition to production, including strategic prioritization.
Figma Proficiency: Expert-level daily use of Figma, including advanced features like components, variables, and interactive prototyping; ability to create files that are easily understandable and usable by others.
Design System Management: Proven experience building or maintaining a production-ready Design System, with strong coordination skills with Engineering teams regarding coded components.
User Research & Testing: Practical experience conducting user research, including interviews and usability testing, and translating findings into concrete product design changes.
Mobile-First Design: Strong understanding of mobile design principles with a clear rationale for differences between iOS and Android user experiences.
Cross-functional Collaboration: Ability to effectively communicate and collaborate with Product Managers, Engineers, and Leadership, discussing design trade-offs and technical feasibility.
Remote Work Autonomy: Proven experience working effectively in a remote setting, demonstrating self-management, organization, and proactive documentation of decisions.

Preferred Skills:

FinTech/Payments Experience: Prior experience in FinTech, banking, or payment products, particularly those involving credit or collections.
Low-End Device/Connectivity Design: Experience designing for users with lower-end mobile devices and unstable internet connections.
Internal Tools & Back Office: Experience designing for internal tools and back-office systems, in addition to customer-facing products.
Founding Designer Experience: Previous experience as the first designer in a company, potentially contributing to building a design team.
UX Writing: Proficiency in Spanish UX writing, with a keen sense for user tone and brand voice.
Product Ownership Mindset: Ability to proactively define, measure, and improve user experiences without explicit requirements.
Decision-Making with Incomplete Information: Strong judgment and clear communication skills to make decisions effectively with limited data.

📝 Enhancement Note: The required experience level (4+ years) and the emphasis on leading design for a complete product suggest this role is more than an individual contributor; it implies a Senior Product Designer or Lead Product Designer capacity, especially given the "sole designer" experience requirement. The "Nice to have" section provides clear indicators of ideal candidate profiles, particularly the FinTech and UX writing elements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Product Lifecycle Demonstration: A portfolio showcasing at least two digital products that have been taken from problem definition through to production, with clear evidence of their impact on users or business outcomes.
Figma File Quality: Examples of Figma files demonstrating mastery of components, variables, and prototyping, structured for easy handover and collaboration with engineering.
Design System Implementation: Evidence of contributions to or leadership in the creation and maintenance of a production Design System, ideally with examples of coordination with development teams.
User Research Impact: Case studies that clearly articulate the user research process undertaken, the findings derived, and how these insights directly influenced product design decisions and outcomes.

Process Documentation:

End-to-End Design Workflow: Clearly documented processes for managing design projects from initial brief and problem framing through to final asset delivery and post-launch iteration.
Design System Governance: Protocols for Design System updates, version control, and communication with development teams to ensure consistency.
User Feedback Loop: Established methods for collecting, analyzing, and integrating user feedback and product metrics into the design iteration cycle.
Cross-functional Collaboration Protocols: Documented approaches for working with Product Management and Engineering, including meeting cadences, feedback mechanisms, and decision-making frameworks.

📝 Enhancement Note: The portfolio requirements are exceptionally specific and directly tied to the responsibilities. Emphasis on "problem to production" with "business results" and "Figma files usable by others" are critical. The expectation for documenting processes, especially Design System governance and cross-functional collaboration, indicates a need for a candidate who can bring structure and scalability to the design function.

💵 Compensation & Benefits

Salary Range:

Given the location (Bogota, Colombia) and the remote nature for Venezuela, and considering the mid-level to senior experience (4+ years), a competitive salary range for a Product Designer in this region, with these responsibilities, would likely fall between $30,000 - $55,000 USD annually. This estimate is based on industry benchmarks for remote FinTech roles in Latin America, factoring in the specific skill set required (Figma mastery, Design Systems, User Research) and the company's growth stage as indicated by its user base. Benefits:
Competitive Salary: As outlined above, reflecting experience and responsibilities.
Remote Work Flexibility: Fully remote position, allowing candidates in Venezuela to work from home.
Health Insurance: Comprehensive health insurance coverage, potentially including dental and vision.
Paid Time Off: Generous vacation days, public holidays, and sick leave.
Professional Development: Opportunities for training, workshops, conferences, and access to learning resources to enhance design skills and industry knowledge.
Equity/Stock Options: Potential for stock options or equity, common in growing startups.
Team Events & Retreats: Opportunities for virtual team building and potentially in-person retreats to foster connection.
Modern Tech Stack: Access to and support for industry-leading design and collaboration tools.

Working Hours:

40 hours per week, with flexibility to manage work schedule around core collaboration hours, accommodating remote work arrangements and potential time zone differences within Latin America.

📝 Enhancement Note: Salary is an estimate based on regional FinTech benchmarks for remote roles. The benefits list is extrapolated from typical startup offerings in the tech sector, with a focus on remote work advantages and professional growth, crucial for attracting talent in competitive markets.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech (Buy Now, Pay Later - BNPL)

Company Size: Growing Startup (Over 10 million active users suggests a significant, scaling operation, likely >100 employees but still agile).

Founded: 2022, indicating a relatively young but rapidly expanding company focused on financial inclusion.

Team Structure:

Operations Team: The role is situated within a product-focused team, likely comprising Product Managers, Engineers (Frontend/Backend), and potentially other Designers or QA specialists. The Designer will be a key voice in product initiatives.
Reporting Structure: Likely reports to a Head of Product, Design Lead, or a senior Product Manager, depending on the internal structure.
Cross-functional Collaboration: High degree of collaboration expected with Product and Technology teams, requiring strong communication and alignment skills.

Methodology:

Data-Driven Design: Emphasis on using user data, conversion metrics, and analytics to inform design decisions and measure impact.
Agile Development: Likely operates within an agile framework, requiring iterative design processes and quick adaptation.
User-Centric Approach: Strong focus on understanding and serving user needs, particularly concerning financial access and trust.
Intentionality: A core company value emphasizing thoughtful, purposeful action in all endeavors.

Company Website: https://cashea.app

📝 Enhancement Note: The company's mission of financial inclusion through BNPL in Venezuela is a strong differentiator. The "10 million users" metric indicates rapid growth and a need for scalable design solutions. The culture values intentionality, creativity, and transparency, which will be important for candidates to align with.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level to Senior Product Designer. With 4+ years of experience and the expectation to lead design end-to-end, manage a design system, and operate autonomously, the candidate is expected to be a significant contributor and potential future leader within the design function.

Reporting Structure: The Product Designer will likely report to a Product Lead or Head of Product. They will work closely with Product Managers and Engineering teams, playing a critical role in cross-functional product development squads.

Operations Impact: The Product Designer's work will directly influence key business metrics such as user acquisition, conversion rates, user retention, transaction volume, and customer satisfaction. By optimizing user flows for credit applications, payments, and collections, the designer will have a tangible impact on Cashea's revenue and its mission of financial inclusion.

Growth Opportunities:

Design Leadership: Potential to grow into a Lead Product Designer role, managing a team of designers as the company scales.
Specialization: Opportunity to deepen expertise in FinTech design, user research methodologies, or Design System architecture.
Product Strategy Influence: Increased involvement in strategic product planning and roadmap development.
Mentorship: Opportunities to mentor junior designers and contribute to building the design practice within Cashea.
Cross-functional Mobility: Potential to move into product management or other strategic roles within the company given the product-centric nature of the position.

📝 Enhancement Note: The growth trajectory for this role is strong, moving from a key individual contributor to a potential leadership position. The emphasis on "thinking like a product owner" and influencing strategy suggests that career progression will involve greater strategic input and potentially team management.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): While the primary job location is listed as Bogota, D.C., Colombia, the specific remote requirement is for candidates based in Venezuela. This suggests a distributed team model primarily operating within Latin America.

Workspace Context:

Collaborative Environment: While remote, the culture emphasizes collaboration through digital tools. Expect frequent virtual meetings, asynchronous communication via platforms like Slack, and shared digital workspaces.
Operations Tools & Technology: Access to industry-standard design software (Figma), project management tools (likely Jira or similar), and communication platforms.
Team Interaction: Regular interaction with product, engineering, and potentially marketing or operations teams through scheduled meetings and ad-hoc discussions.

Work Schedule:

Standard 40-hour work week is expected, but with flexibility to accommodate remote work and asynchronous collaboration needs. This means tasks might be completed outside traditional 9-to-5 hours, provided deadlines are met and core collaboration periods are respected.

📝 Enhancement Note: The remote-first nature is a significant aspect. Candidates should be comfortable with asynchronous communication and self-management. The flexibility in schedule is a key benefit for remote workers, but it also implies a need for strong time management and accountability.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: HR or Recruiter call to assess general fit, salary expectations, and basic qualifications.
Portfolio Review & Design Challenge: A deep dive into the candidate's portfolio, discussing specific projects, design decisions, and outcomes. This may be followed by a take-home design challenge or a live design exercise focused on a typical Cashea product problem.
Cross-functional Interviews: Meetings with Product Managers and Engineering leads to assess collaboration style, technical understanding, and strategic thinking.
Leadership Interview: A final conversation with a senior leader (e.g., Head of Product, CEO) to evaluate cultural fit, alignment with company values, and overall strategic potential.

Portfolio Review Tips:

Showcase the Full Lifecycle: Prioritize case studies that demonstrate the journey from problem identification to a launched product with measurable results.
Detail Your Process: For each project, clearly explain your role, the problem you were solving, your research methods, design decisions (and why), and the impact of your work. Use visuals effectively.
Highlight Figma & Design System Skills: Be prepared to walk through your Figma files, showcasing your component usage, variable application, and how you structure files for collaboration. If you have Design System experience, provide specific examples of its implementation and maintenance.
Quantify Impact: Whenever possible, use data (conversion rates, engagement metrics, user feedback summaries) to demonstrate the success of your designs.
Tailor to Cashea: Show an understanding of Cashea's mission (financial inclusion, BNPL) and how your design approach aligns with their values (intentionality, transparency, impact).

Challenge Preparation:

Understand the Problem: Thoroughly analyze the prompt, identifying constraints, goals, and target users.
Define Your Approach: Outline your methodology for tackling the challenge, including research, ideation, and design steps.
Focus on Strategy & Rationale: Be ready to explain the "why" behind your design choices, linking them back to user needs and business objectives.
Consider Technical Feasibility: Demonstrate awareness of potential technical limitations or trade-offs.
Practice Presentation: Rehearse presenting your work clearly and concisely, anticipating questions from the interview panel.

📝 Enhancement Note: The interview process is likely rigorous, with a strong emphasis on portfolio quality and practical design application. Candidates should prepare to defend their design decisions with data and strategic reasoning, and demonstrate their ability to collaborate effectively in a remote, cross-functional environment.

🛠 Tools & Technology Stack

Primary Tools:

Figma: The core design tool, used daily for UI design, prototyping, component creation, and collaboration. Proficiency in advanced features like variants, auto layout, and variables is expected.
Prototyping Tools: Figma's built-in prototyping capabilities are key, but experience with other tools for more complex interactions might be beneficial.
Design System Management Tools: Tools or processes for managing and documenting Design System components, ensuring consistency between design and code.

Analytics & Reporting:

Product Analytics Platforms: Experience with tools like Mixpanel, Amplitude, or Google Analytics to track user behavior, conversion funnels, and feature adoption.
Data Visualization Tools: Familiarity with tools that can help interpret and present data insights from analytics platforms.
User Feedback Platforms: Tools for collecting and analyzing user feedback, such as surveys, in-app feedback widgets, or support ticket analysis.

CRM & Automation:

Project Management Software: Likely Jira, Asana, Trello, or similar for managing product development workflows and tasks.
Communication Platforms: Slack, Microsoft Teams for daily team communication and collaboration.
Documentation Tools: Confluence, Notion, or similar for documenting processes, design decisions, and research findings.

📝 Enhancement Note: The emphasis on Figma and Design Systems is paramount. Proficiency in analytics tools is also critical, as the role is expected to be data-driven. Experience with project management software is standard for a collaborative product development environment.

👥 Team Culture & Values

Operations Values:

Intentionality: A commitment to thoughtful, purposeful design and product development, avoiding "pilot mode" and understanding the impact of every decision.
Creativity & Curiosity: Valuing innovative thinking and a proactive desire to learn and explore new solutions.
Inclusivity & Belonging: Fostering an environment where all voices are heard, and everyone feels valued and respected.
Transparency: Open and clear communication regarding decisions, challenges, and progress.
Real Impact: A focus on creating designs that genuinely improve users' lives and contribute to the company's mission of financial inclusion.

Collaboration Style:

Cross-functional Integration: Seamless collaboration with Product and Engineering is essential, characterized by shared ownership and mutual respect.
Feedback-Driven: An open culture for providing and receiving constructive feedback on designs and processes.
Knowledge Sharing: Active participation in sharing learnings, best practices, and design insights within the team and across the organization.
Empowered Autonomy: While collaborative, individuals are expected to take ownership and drive their work forward with minimal supervision.

📝 Enhancement Note: Cashea's core values are deeply integrated into their culture. Candidates should demonstrate how they embody these values in their work, particularly "intentionality" and "real impact," and how they foster a collaborative, transparent environment.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Innovation with Stability: Designing for a rapidly growing user base in a sensitive FinTech sector requires balancing the introduction of new features with maintaining system stability and user trust.
Designing for Diverse User Needs: Catering to users with varying levels of digital literacy, device capabilities, and potentially unstable internet connections in Venezuela presents unique design challenges.
Prioritization Under Pressure: Effectively managing multiple competing design requests from different stakeholders while maintaining focus on strategic priorities.
Evolving Design System: Keeping the Design System up-to-date and aligned with both evolving design trends and technological advancements.
Remote Collaboration Dynamics: Ensuring effective communication, alignment, and team cohesion in a fully remote setting.

Learning & Development Opportunities:

FinTech Design Specialization: Deepen expertise in the nuances of designing financial products, credit systems, and payment flows.
Design System Architecture: Gain advanced skills in building scalable and maintainable Design Systems.
User Research Mastery: Develop advanced qualitative and quantitative research techniques to uncover deeper user insights.
Product Strategy Contribution: Grow influence in product roadmap planning and strategic decision-making.
Leadership Development: Opportunities to mentor junior designers and potentially lead design initiatives or teams as Cashea expands.

📝 Enhancement Note: The challenges are inherent to a fast-growing FinTech startup operating in emerging markets. Growth opportunities are tied to developing specialized skills and taking on more strategic and leadership responsibilities within the company.

💡 Interview Preparation

Strategy Questions:

"Describe a time you had to prioritize design requests from multiple stakeholders. How did you decide what to work on, and how did you communicate your decision?" (Assesses prioritization, communication, stakeholder management)
"Walk us through a complex product design you led from problem definition to launch. What was the problem, your approach, the challenges, and the outcome?" (Assesses end-to-end design process, problem-solving, impact measurement)
"How do you approach designing for users with limited resources, such as low-end devices or unstable internet connections?" (Assesses understanding of user context, mobile-first design for constraints) Company & Culture Questions:
"What interests you about Cashea's mission of financial inclusion in Venezuela?" (Assesses alignment with company mission)
"How do you embody our value of 'Intentionality' in your design work?" (Assesses cultural fit, understanding of core values)
"Describe your experience working in a remote-first environment. What strategies do you use to stay productive and connected?" (Assesses remote work readiness) Portfolio Presentation Strategy:
Structure Your Narrative: For each project, clearly state the problem, your role, your process (research, ideation, design, testing), the key decisions you made, and the measurable results.
Show, Don't Just Tell: Use visuals (screenshots, prototypes, user flows) to illustrate your points. Be prepared to navigate your Figma files.
Quantify Your Impact: Emphasize data and metrics that demonstrate the success of your designs.
Explain Your 'Why': Be ready to articulate the rationale behind every significant design decision.
Connect to Cashea: Briefly explain how your experience and approach align with Cashea's product and mission.

📝 Enhancement Note: Interview questions will heavily focus on practical application, strategic thinking, data-driven decision-making, and cultural alignment. Candidates should prepare specific examples that showcase their ability to handle the unique challenges of FinTech design in an emerging market context.

📌 Application Steps

To apply for this Product Designer position:

Submit your application through the Cashea careers portal.
Tailor Your Resume: Highlight your experience with Figma, Design Systems, User Research, and any FinTech or payments-related projects. Quantify achievements with metrics where possible.
Curate Your Portfolio: Select 2-3 of your strongest case studies that demonstrate end-to-end product design, from problem to production with measurable results. Ensure your Figma files are well-organized and presentable.
Prepare Your Narrative: Practice explaining your design process and decisions clearly and concisely, focusing on the impact of your work. Be ready to discuss your experience with remote collaboration and your understanding of Cashea's mission.
Research Cashea: Familiarize yourself with Cashea's product, target market, and company values to articulate your genuine interest and cultural fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Product Designer