Principal Product Designer, eCommerce

📍 Job Overview

Job Title: Principal Product Designer, eCommerce

Company: Therabody

Location: Remote (United States)

Job Type: Contract

Category: Product Design / eCommerce Operations

Date Posted: 2026-09-11

Experience Level: 10+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive the end-to-end design of Therabody.com's global ecommerce shopping experience, encompassing product discovery, browsing, cart, checkout, and post-purchase stages.

• Define and set the UX patterns, interaction standards, and quality bar for web product managers and engineers.

• Translate business goals and user needs into thoughtful, user-centered designs that enhance engagement and conversion rates.

• Partner with product, engineering, ecommerce, and brand teams to deliver high-quality, performant, and visually appealing digital experiences.

• Lead the design and evolution of Therabody’s design system specifically for commerce surfaces, ensuring consistency and reusability.

📝 Enhancement Note: This role is critical for optimizing the customer journey on Therabody.com, directly impacting revenue through conversion rate optimization (CRO) initiatives. The "Principal" title suggests a senior-level individual contributor expected to set design direction and mentor others. The emphasis on "freelance" and "contract" indicates a project-based engagement, likely focused on specific feature development or optimization sprints.

📈 Primary Responsibilities

• Own the complete design lifecycle for the Therabody.com global ecommerce storefront, including product detail pages, collection/category pages, search and discovery, cart, checkout, and post-purchase experiences.

• Synthesize insights from analytics (GA4), session replays (FullStory), user research, and merchandising input to identify customer friction points and propose data-driven solutions.

• Develop and prioritize an experimentation roadmap in collaboration with product and analytics teams, designing A/B test variants and rigorously analyzing results to drive informed decisions.

• Contribute to and maintain Therabody’s design system for commerce surfaces, creating reusable components and documenting usage guidelines to ensure design consistency.

• Collaborate closely with front-end engineers on design specifications, seamless handoffs, and design quality assurance (QA) to ensure accurate implementation of designed experiences.

• Make informed design trade-offs, balancing ideal user experiences with the technical constraints and capabilities of the Shopify platform and its ecosystem.

• Proactively engage in scoping and roadmap discussions to ensure feasibility, customer impact, and strategic sequencing of design initiatives.

• Conduct lean, rapid research and usability testing to validate design directions, efficiently determining the appropriate level of testing required for different scenarios.

• Elevate the overall design practice within the team through constructive critiques, mentorship, and by setting a high standard of craft and clear thinking.

• Explore and integrate innovative design solutions for conversational commerce, AI-assisted shopping experiences, product finders, and guided selling features.

📝 Enhancement Note: The responsibilities highlight a deep dive into the entire customer acquisition funnel within an eCommerce context. The emphasis on data synthesis (analytics, session replay) and experimentation (A/B testing) points to a strong need for analytical rigor and a results-oriented approach, common in Revenue Operations and eCommerce Operations roles. The mention of Shopify and design systems indicates a need for practical platform knowledge and scalable design practices.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience.

Experience: 7+ years of dedicated product or UX design experience, with a significant portion focused on eCommerce, ideally within Direct-to-Consumer (DTC), consumer hardware, or subscription commerce models.

Required Skills:

• Deep, demonstrable expertise in designing for eCommerce user journeys, including product pages, discovery flows, cart, and checkout processes.

• Advanced proficiency in Figma, including extensive experience building and maintaining component libraries, utilizing variables, and managing design systems at scale.

• Strong understanding of AI-assisted design tooling and the ability to critically evaluate its outputs and applications.

• Practical experience working with analytics and behavioral tools such as Google Analytics 4 (GA4), FullStory, or similar platforms, including the ability to pull data, form hypotheses, and defend them.

• Familiarity with major eCommerce platforms, particularly Shopify, including an understanding of its UX constraints, theme and app ecosystems, and checkout limitations.

• Excellent written and verbal communication skills, with the ability to articulate design recommendations, trade-offs, and risks to executive stakeholders.

• Proven ability to lead significant design initiatives as an individual contributor, setting design direction and elevating quality standards.

• Experience with user research methodologies, including conducting lean and effective usability testing.

• Strong understanding of design QA processes and collaboration with front-end engineers for accurate implementation. Preferred Skills:

• Exposure to conversational commerce or AI-assisted shopping experiences, product finders, or guided selling tools.

• Experience designing for both web and mobile applications as an integrated ecosystem.

• Familiarity with other eCommerce platforms beyond Shopify.

• Understanding of front-end development principles to facilitate better collaboration with engineers.

• Experience in consumer hardware or subscription-based business models.

📝 Enhancement Note: The experience requirement of 7+ years, coupled with the "Principal" title, suggests a need for a candidate who can operate independently and provide strategic design leadership. The emphasis on specific tools like Figma, GA4, and FullStory, along with platform knowledge of Shopify, are critical keywords for this role. The portfolio requirement is heavily weighted towards demonstrating practical eCommerce design outcomes and the reasoning behind them.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing deep expertise in eCommerce design, specifically detailing work on:

  • Product detail pages (PDPs)
  • Collection and category pages
  • Search and discovery experiences
  • Cart and checkout flows
  • Post-purchase customer journeys

• For each project, clearly articulate:

  • The problem statement and business goals.
  • The constraints and context (e.g., platform limitations, team resources).
  • Your design process, including research, ideation, iteration, and collaboration.
  • The reasoning behind key design decisions.
  • Measurable outcomes and impact (e.g., conversion rate improvements, user satisfaction metrics).

• Demonstrate proficiency in Figma, showcasing your ability to build and maintain scalable design systems, component libraries, and utilize advanced features like variables.

• Include examples of how you've leveraged analytics and behavioral data (e.g., GA4, FullStory) to inform design decisions and measure success. Process Documentation:

• Provide examples of how you have documented design processes, workflows, and user journeys.

• Showcase your approach to defining and extending design systems, including component documentation and usage guidelines.

• Illustrate your methods for collaborating with product managers and engineers on design handoffs, specifications, and design QA.

• Present case studies that clearly outline your role in experimentation (A/B testing), including hypothesis generation, variant design, and result analysis.

📝 Enhancement Note: This section is crucial for a design role, especially at the principal level. The emphasis on "reasoning, constraints, and outcomes" in the portfolio is key for demonstrating strategic thinking beyond just visual aesthetics. For operations-minded candidates, framing portfolio items around metrics, process efficiency, and ROI will be highly beneficial. Highlighting how designs contribute to conversion rate optimization is paramount.

💵 Compensation & Benefits

Salary Range: $135,000 - $150,000 USD per year (for a full-time equivalent, contractor rate will be commensurate).

Benefits:

• Competitive contractor rate commensurate with experience and the specified salary range.

• Opportunity to work remotely with a flexible schedule within the United States.

• Direct impact on a leading consumer wellness brand's digital customer experience and revenue generation.

• Collaboration with experienced product, engineering, and brand teams.

• Potential for ongoing contract work based on performance and business needs.

• Access to Therabody's innovative product ecosystem (specific discounts may apply).

Working Hours: This is a contract role, likely requiring approximately 40 hours per week. Specific working hours can be flexible, provided deliverables are met and collaboration with teams across different time zones is managed effectively.

📝 Enhancement Note: The provided salary range is for a full-time equivalent. As this is a contract role, the hourly rate will need to be calculated based on this annual range, factoring in benefits typically provided by a contractor (e.g., self-managed health insurance, retirement contributions). For a $135k-$150k annual salary, the hourly rate would typically fall between $65-$72/hour, assuming a standard 40-hour work week and no employer-provided benefits like health insurance or paid time off.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Wellness Technology, Health & Wellness, eCommerce. Therabody is a pioneer in the wellness technology space, known for its innovative percussive therapy devices and integrated wellness solutions. The company operates in a rapidly growing market driven by consumer interest in health, recovery, and performance.

Company Size: Therabody is a growing mid-sized company. While exact employee numbers fluctuate, it's large enough to have dedicated cross-functional teams (product, engineering, marketing, brand) but agile enough for direct collaboration. This size often means that individual contributions are highly visible and impactful.

Founded: Therabody was founded in 2017. Its relatively recent founding signifies a dynamic, innovative, and fast-paced environment focused on disrupting traditional wellness markets with technology-driven solutions.

Team Structure:

• The design team likely operates within or closely alongside the Product and Engineering departments, focusing on digital product development.

• This role reports to a Design Lead or Head of Product Design, with direct collaboration across Product Managers, eCommerce Managers, Engineers, and Brand Marketing specialists.

• Cross-functional collaboration is essential, requiring strong communication and partnership with teams responsible for merchandising, analytics, and global market expansion. Methodology:

• Data-Driven Design: Emphasis on using analytics, user feedback, and A/B testing to inform design decisions and measure impact.

• Agile Development: Likely follows agile methodologies, with iterative design cycles and close collaboration with engineering.

• Design System Centric: Commitment to building and leveraging a robust design system for consistency, efficiency, and scalability across digital products.

• User-Centered Approach: Prioritizing understanding and addressing user needs throughout the design process.

Company Website: https://www.therabody.com/

📝 Enhancement Note: Understanding Therabody's position as a leader in wellness tech and their focus on innovation is key. The company's growth stage suggests opportunities for significant impact, but also demands adaptability and a proactive approach. The eCommerce function is critical for their DTC strategy, making this design role integral to their business success.

📈 Career & Growth Analysis

Operations Career Level: Principal Product Designer (eCommerce). This is a senior individual contributor role, signifying a high level of expertise and autonomy. The focus is on leading design strategy for a critical business function (eCommerce) rather than managing people.

Reporting Structure: The designer will likely report to a Design Manager, Director of Product Design, or Head of UX/Product. They will collaborate closely with Product Managers, Engineering Leads, and eCommerce stakeholders.

Operations Impact: This role has a direct and significant impact on Therabody's revenue by optimizing the customer journey on Therabody.com. Every design decision made in discovery, browsing, cart, and checkout directly influences conversion rates, average order value (AOV), and customer retention. The ability to analyze performance data and iterate on designs makes this role a key driver of eCommerce operational efficiency and financial success.

Growth Opportunities:

• Deep eCommerce Specialization: Further hone expertise in conversion rate optimization (CRO), user acquisition funnels, and platform-specific design (Shopify).

• Design System Leadership: Contribute to and potentially lead the evolution of Therabody's broader design system.

• Cross-Functional Influence: Gain experience influencing product strategy and roadmap planning through data-backed design insights.

• Mentorship: Opportunity to mentor junior designers and elevate the design practice across the organization.

• Potential for Extended Contracts: Strong performance may lead to further contract opportunities or potentially full-time roles if business needs evolve.

📝 Enhancement Note: The "Principal" title implies a high level of autonomy and strategic input. For operations professionals, understanding how design directly drives revenue and operational efficiency is key. This role offers a chance to become a subject matter expert in eCommerce UX and its financial impact, a valuable skill set in the GTM operations space.

🌐 Work Environment

Office Type: This is a fully remote position within the United States. This means the "office" is the designer's home workspace.

Office Location(s): Remote (United States). This allows for flexibility in where the individual works, provided they are legally able to work in the U.S. and can collaborate effectively across time zones.

Workspace Context:

• Independent Work: The role requires self-discipline and the ability to manage one's own schedule and work environment effectively.

• Digital Collaboration: Heavy reliance on digital collaboration tools (e.g., Slack, Zoom, Figma, project management software) for communication and teamwork.

• Access to Tools: Expect access to industry-standard design and collaboration software, including Figma, potentially with access to analytics and session replay tools.

• Team Interaction: While remote, there will be regular scheduled meetings, design critiques, and collaborative sessions with product, engineering, and brand teams.

Work Schedule: While the role is remote, adherence to core working hours for team collaboration, particularly for meetings and design reviews, will be expected. Flexibility is a key benefit, but responsiveness and availability during key team touchpoints are important. A typical 40-hour work week is anticipated for this contract role.

📝 Enhancement Note: As a remote role, success hinges on strong self-management, proactive communication, and effective use of digital collaboration tools. The ability to maintain productivity and engage meaningfully with remote teams is crucial.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application, focusing on resume and portfolio alignment with the core requirements.

• Portfolio Review & Design Challenge: A dedicated session to walk through your portfolio, discussing specific eCommerce projects, your design process, reasoning, and outcomes. You may be asked to complete a small, focused design challenge relevant to eCommerce UX.

• Team Interviews: Meetings with key stakeholders, including Product Managers, Engineering Leads, and potentially other designers, to assess collaboration style, technical understanding, and strategic thinking.

• Executive/Leadership Interview: A final conversation with a senior leader (e.g., Head of Product, VP of Marketing/eCommerce) to discuss strategic vision, impact, and cultural fit.

Portfolio Review Tips:

• Curate for eCommerce: Select 3-5 of your strongest eCommerce projects that demonstrate end-to-end design thinking, problem-solving, and measurable results.

• Storytelling is Key: For each project, clearly articulate the problem, your role, the process, constraints, your unique contributions, and the tangible outcomes (e.g., conversion lift, AOV increase, reduced cart abandonment). Use data and metrics to support your claims.

• Showcase Figma Proficiency: Be prepared to demonstrate your Figma skills, particularly around design systems, components, variables, and collaborative workflows.

• Explain Your Reasoning: Clearly articulate why you made specific design decisions. Connect your choices back to user needs, business goals, and data insights.

• Highlight Collaboration: Discuss how you partnered with product managers, engineers, and other stakeholders, and how you handled feedback and trade-offs.

• Address Platform Constraints: If applicable, show how you designed within the constraints of platforms like Shopify.

Challenge Preparation:

• Understand the Business: Research Therabody's products, target audience, and current eCommerce presence. Identify potential areas for UX improvement.

• Focus on Conversion: Anticipate challenges related to improving conversion rates, streamlining checkout, enhancing product discovery, or post-purchase engagement.

• Data-Informed Approach: Practice articulating how you would use data (GA4, FullStory) to diagnose problems and measure the success of your proposed solutions.

• Figma Practice: Ensure you are comfortable and efficient with Figma for rapid prototyping and iteration.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should focus on demonstrating quantifiable results in eCommerce UX. Framing design challenges and solutions in terms of operational efficiency and revenue impact will resonate strongly.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, design system management, and collaborative workflows. Expect to use advanced features like components, variants, auto layout, and variables.

• AI-Assisted Design Tools: Familiarity with AI tools that can augment the design process (e.g., for generating initial concepts, writing copy, or automating repetitive tasks).

• Project Management Software: Likely tools like Jira, Asana, Trello, or Monday.com for task tracking, sprint planning, and workflow management.

Analytics & Reporting:

• Google Analytics 4 (GA4): Critical for understanding user behavior, tracking conversions, identifying drop-off points, and measuring the impact of design changes.

• FullStory / Session Replay Tools: For qualitative analysis of user interactions, identifying usability issues, and understanding user frustration points.

• Data Visualization Tools: Potentially Tableau, Looker, or internal dashboards for reporting and communicating performance metrics.

CRM & Automation:

• Shopify: The core eCommerce platform. Deep understanding of its capabilities, limitations, theme structure, and app ecosystem is a must.

• Marketing Automation Platforms: Familiarity with tools like Klaviyo, Mailchimp, or similar for post-purchase communications and customer engagement.

• Integration Tools: Awareness of how various platforms (CRM, ERP, Marketing Automation) integrate with eCommerce platforms.

📝 Enhancement Note: Proficiency in Figma and a strong understanding of eCommerce analytics tools (GA4, FullStory) are non-negotiable. Knowledge of Shopify's ecosystem is also a key requirement. These tools are central to optimizing the customer journey and driving revenue in an eCommerce setting.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using analytics, user research, and experimentation to guide design choices and measure success.

• Customer Centricity: A commitment to understanding and solving user problems to create seamless and engaging experiences.

• Collaboration & Transparency: Open communication and close partnership with product, engineering, and brand teams, with a focus on sharing insights and feedback.

• Continuous Improvement: A mindset of iterative design, ongoing experimentation, and a drive to constantly optimize performance and user satisfaction.

• Craftsmanship & Quality: A dedication to producing high-fidelity, well-executed designs that align with brand standards and deliver a premium user experience.

Collaboration Style:

• Cross-functional Partnership: Actively engage with Product Managers to understand business requirements, Engineers for feasibility and implementation, and Brand teams for alignment with company identity.

• Design Critique Culture: Participate in and lead design reviews, providing constructive feedback and receiving input to elevate the quality of work.

• Shared Ownership: Embrace a sense of shared responsibility for the success of the eCommerce platform, working collaboratively to achieve common goals.

• Proactive Communication: Maintain clear and consistent communication, especially in a remote setting, to ensure alignment and address potential roadblocks early.

📝 Enhancement Note: The emphasis on data, customer focus, and cross-functional collaboration aligns well with the principles of effective Revenue Operations and GTM strategies. This role requires someone who can translate business needs into user-centric designs and work effectively within a team environment to achieve measurable outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Ideal vs. Practical: Designing optimal user experiences while working within the constraints of Shopify's platform and development resources requires strategic trade-offs.

• Data Interpretation: Effectively synthesizing complex data from multiple sources (analytics, session replays, user feedback) into actionable design insights.

• Remote Collaboration: Maintaining strong communication, alignment, and team cohesion in a fully remote work environment.

• Prioritization: Managing multiple competing priorities and design requests from various stakeholders.

• Driving Experimentation: Successfully designing, implementing, and analyzing A/B tests to drive measurable improvements in conversion rates.

Learning & Development Opportunities:

• Deep eCommerce Expertise: Gain specialized knowledge in conversion rate optimization (CRO), user funnel optimization, and DTC eCommerce best practices.

• Platform Mastery: Deepen understanding of Shopify's capabilities and limitations, and how to best leverage its ecosystem.

• Data Analytics Skills: Enhance proficiency in using GA4, FullStory, and other analytics tools for design-informed decision-making.

• Design System Advancement: Contribute to and learn from the development of a sophisticated design system.

• Mentorship & Leadership: Develop leadership skills by mentoring junior designers and influencing product strategy.

📝 Enhancement Note: The challenges presented are common in fast-paced eCommerce environments and offer excellent opportunities for skill development. Focusing on how to overcome these challenges with process and data will be key for candidates.

💡 Interview Preparation

Strategy Questions:

• "How would you approach redesigning the checkout flow on Therabody.com to reduce cart abandonment and increase conversion rates?" (Focus on data sources, key areas of friction, proposed solutions, and metrics for success.)

• "Describe a time you used analytics or session replay data to identify a significant UX problem and how you designed a solution to address it. What were the results?" (Emphasize your analytical process, design rationale, and quantifiable impact.)

• "Given the constraints of Shopify, how would you propose implementing a new feature like personalized product recommendations on product detail pages?" (Showcase understanding of platform limitations and creative problem-solving.)

• "How do you balance the need for a premium, on-brand user experience with the functional requirements and technical constraints of an eCommerce platform?" (Discuss your approach to trade-offs and stakeholder management.) Company & Culture Questions:

• "What excites you about Therabody and our mission in the wellness space?" (Research Therabody's products, brand values, and recent news.)

• "How do you contribute to a positive and productive remote team environment?" (Highlight your communication, collaboration, and proactivity.)

• "Describe your experience working with product and engineering teams. How do you ensure smooth collaboration and alignment?" (Provide examples of effective cross-functional partnerships.)

• "How do you stay updated on the latest trends in eCommerce UX, design systems, and AI-assisted design tools?" (Demonstrate a commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio around key eCommerce metrics and user journeys. Start with the business problem and end with measurable results.

• Quantify Everything: For each case study, clearly state the KPIs you influenced (e.g., conversion rate, AOV, time on site, task completion rate) and the percentage of improvement or impact.

• Show Your Process: Walk through your Figma files to illustrate your design system, component usage, and prototyping capabilities. Explain your rationale at each step.

• Be Ready for Deep Dives: Anticipate detailed questions about your design decisions, the trade-offs you made, and how you handled feedback.

• Connect to Therabody: Where possible, draw parallels between your past work and Therabody's specific challenges or opportunities.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of eCommerce KPIs, data-driven design, and the ability to execute within platform constraints. Candidates should be ready to articulate how their design work directly contributes to revenue and operational efficiency.

📌 Application Steps

To apply for this operations-focused design position:

• Submit your application through the provided link on the Rippling ATS.

• Portfolio Customization: Tailor your resume and portfolio to prominently feature your most relevant eCommerce design projects. Highlight achievements related to conversion rate optimization, user journey improvements, and Shopify platform experience.

• Resume Optimization: Ensure your resume clearly outlines your 7+ years of experience, with specific emphasis on DTC, consumer hardware, or subscription commerce. Use keywords from the job description such as "eCommerce," "Figma," "Shopify," "GA4," "design systems," and "conversion rate optimization."

• Prepare Your Narrative: Practice articulating your design process, reasoning, and quantifiable results for 3-5 key eCommerce case studies. Be ready to discuss your experience with data analysis and experimentation.

• Research Therabody: Familiarize yourself with Therabody's products, brand, and current website to demonstrate genuine interest and to better tailor your responses during interviews. Understand their mission and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.