Praktikum UX/UI Design & KI-gestützte Konzeptentwicklung (w/m/x)

📍 Job Overview

Job Title: Praktikum UX/UI Design & KI-gestützte Konzeptentwicklung (w/m/x)

Company: BMW Group

Location: München, Bavaria, Germany

Job Type: Internship

Category: UX/UI Design & Concept Development

Date Posted: 2026-06-02

Experience Level: Entry-Level (Internship)

Remote Status: Hybrid (with potential for mobile work)

🚀 Role Summary

• Support the development and design of internal communication media, including graphics, videos, and presentations, contributing to the overall digital BMW workplace experience.

• Actively participate in agile project lifecycles, from initial planning and execution through to outcome evaluation, fostering a collaborative and iterative workflow.

• Contribute to the creation of ergonomic and user-friendly UX/UI concepts, ensuring intuitive and efficient interaction with digital applications.

• Assist in the development of user-centric applications within the digital BMW workplace, working alongside subject matter experts to drive innovation.

• Leverage modern AI tools to expedite concept development and efficiently implement prototypes, staying at the forefront of technological advancements.

📝 Enhancement Note: While the title specifies "Praktikum" (Internship), the responsibilities suggest a hands-on role within a dynamic product development environment. The inclusion of "KI-gestützte Konzeptentwicklung" (AI-supported Concept Development) indicates a forward-thinking approach to design and innovation, requiring candidates to be adaptable and open to new technologies. The hybrid/mobile work aspect suggests a modern work environment emphasizing flexibility.

📈 Primary Responsibilities

• Media Design Support: Assist in the creation and graphical design of internal communication materials such as infographics, motion graphics, and compelling presentations that align with BMW Group's brand identity and communication objectives.

• Agile Project Contribution: Engage in all phases of agile project management, including sprint planning, task execution, user story refinement, and retrospective analysis, ensuring timely delivery and continuous improvement.

• UX/UI Concept Development: Design and iterate on user experience (UX) and user interface (UI) concepts for digital applications, focusing on usability, accessibility, and aesthetic appeal to enhance user satisfaction.

• User-Centric Application Design: Collaborate with cross-functional teams, including product managers, engineers, and subject matter experts, to translate user needs and business requirements into intuitive and effective digital solutions for the BMW digital workplace.

• AI Tool Integration: Explore and apply artificial intelligence tools and methodologies to streamline the design process, generate creative ideas, and produce high-fidelity prototypes more efficiently.

• Prototyping and Testing: Develop interactive prototypes to visualize UX/UI concepts and conduct user testing sessions to gather feedback, iterate on designs, and validate design decisions.

• Documentation and Reporting: Document design processes, user flows, and technical specifications, and contribute to project reports and presentations to communicate progress and findings to stakeholders.

• Feedback and Mentorship Integration: Actively seek and incorporate feedback from experienced mentors and team members to refine design skills and project outcomes, fostering a continuous learning environment.

📝 Enhancement Note: The responsibilities highlight a blend of creative design execution and strategic concept development, underpinned by agile methodologies and emerging AI technologies. This role is suitable for individuals who are not only skilled in design but also eager to apply technology to solve complex user experience challenges within a corporate automotive context.

🎓 Skills & Qualifications

Education:

• Currently pursuing a degree in Communication Design, Media Management, Human-Computer Interaction, or a closely related field.

Experience:

• Previous internship or project experience in UX/UI design, graphic design, or digital media creation is beneficial.

Required Skills:

• UX/UI Design Principles: Solid understanding of user-centered design, information architecture, interaction design, and visual design principles.

• Design Software Proficiency: Demonstrated ability to use design tools such as Figma, Sketch, Adobe XD, or similar for wireframing, prototyping, and UI design.

• AI Tool Familiarity: Interest and basic understanding of how AI tools can be applied in design, concept development, and prototyping workflows.

• Communication Skills: Excellent verbal and written communication skills in both German and English, enabling effective collaboration and presentation.

• Problem-Solving Aptitude: Ability to analyze user needs and translate them into practical, innovative design solutions.

• Structured Work Approach: Self-motivated with a structured and organized approach to managing tasks and projects independently.

• Professional Demeanor: Professional attitude and ability to work effectively in a corporate environment.

Preferred Skills:

• Figma Expertise: Prior hands-on experience with Figma, including its collaborative features and advanced functionalities.

• Graphic Design & Multimedia: Experience in creating graphics, videos, or presentations for professional communication.

• Prototyping Tools: Familiarity with prototyping tools beyond Figma for creating interactive user flows.

• User Research Methods: Basic understanding of user research techniques such as user interviews, surveys, and usability testing.

• Automotive Industry Interest: A keen interest in the automotive sector and its digital transformation.

📝 Enhancement Note: The requirements emphasize a foundational understanding of design principles coupled with a proactive interest in AI and collaborative tools like Figma. The dual language requirement (German and English) is critical for effective communication within BMW Group's international operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Process Showcase: Demonstrate a clear, step-by-step design process, from initial research and ideation to wireframing, prototyping, and final UI design, highlighting how user needs informed each stage.

• UX/UI Concept Examples: Include 1-2 detailed case studies of UX/UI concepts developed for digital applications, showcasing problem identification, solution design, and user benefit.

• AI Tool Application (Optional but Recommended): If applicable, include examples where AI tools were used to enhance design ideation, generate assets, or streamline prototyping.

• Visual Design Samples: Present a selection of high-quality visual design work (graphics, UI elements, mockups) that reflects an understanding of branding and aesthetic principles.

• Collaboration Evidence (if possible): Briefly describe or showcase instances of collaboration on design projects, emphasizing teamwork and communication.

Process Documentation:

• Workflow Design: Illustrate how you approach the design workflow, from problem definition to solution delivery, emphasizing iterative design and feedback loops.

• Tool Integration: Detail how you utilize design software (e.g., Figma) and potentially AI tools to achieve project objectives, focusing on efficiency and effectiveness.

• Outcome Measurement: Where possible, explain how you would measure the success of a design, referencing user feedback, usability metrics, or alignment with project goals.

📝 Enhancement Note: Candidates are expected to present a portfolio that not only showcases their visual design skills but also their understanding of the design process, their ability to apply modern tools (including AI), and their capacity for structured, user-centric thinking. Case studies are crucial for demonstrating problem-solving abilities and impact.

💵 Compensation & Benefits

Salary Range:

As this is an internship ("Praktikum") in Germany, compensation is typically structured as a monthly allowance. For a 6-month full-time internship at a major corporation like BMW Group in Munich, especially with a focus on design and AI, a competitive monthly salary range would be estimated between €1,200 and €1,800 gross per month. This estimate is based on industry benchmarks for intern compensation in the automotive and technology sectors in Germany, taking into account the cost of living in Munich and the specialized nature of the role.

Benefits:

• Comprehensive Mentoring & Onboarding: Structured introduction to the team, role, and company culture, with dedicated mentors to guide your development.

• Personal & Professional Development: Opportunities for learning and skill enhancement through workshops, internal training, and exposure to cutting-edge projects.

• Flexible Working Hours: Ability to manage your working schedule within agreed parameters, promoting work-life balance.

• Mobile Work: Option for remote work days, offering flexibility in your work location.

• Attractive & Fair Remuneration: A competitive monthly allowance designed to support interns during their tenure.

• Student Apartments (Munich Only): Limited availability of company-provided apartments for students at the Munich location, offering convenient and affordable accommodation.

• Access to BMW Group Benefits: Potential access to other employee benefits and resources, as detailed at bmw.jobs/waswirbieten.

Working Hours:

• Full-time: Typically 35-40 hours per week, depending on specific team requirements and contractual agreements.

• Flexibility: Flexible working hours and mobile work options are available, allowing for adaptation to personal needs and project demands.

📝 Enhancement Note: The compensation estimate is based on typical German internship pay scales for large automotive companies. The benefits package is comprehensive, with a particular emphasis on learning and development, flexibility, and unique perks like student housing in Munich.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Manufacturing & Mobility Services. BMW Group is a global leader in the premium automotive segment, renowned for its innovation, performance, and commitment to sustainability. The company is actively transforming into a technology-driven mobility provider.

Company Size: Large Enterprise (over 10,000 employees globally). This scale offers vast resources, diverse opportunities, and exposure to complex, international projects.

Founded: 1916. With over a century of history, BMW Group combines a rich heritage with a forward-looking vision, emphasizing engineering excellence, design, and customer experience.

Team Structure:

• Digital Workplace Development: This team is part of BMW Group's broader IT and digital transformation initiatives, focusing on enhancing the internal working environment for employees, particularly those involved in vehicle development.

• Cross-functional Collaboration: Interns will work within a multidisciplinary team that likely includes UX/UI designers, product managers, agile coaches, developers, and subject matter experts from vehicle engineering.

• Agile Framework: The team operates within an agile framework, encouraging iterative development, continuous feedback, and close collaboration among team members.

Methodology:

• Agile Project Management: Projects are managed using agile methodologies like Scrum or Kanban, emphasizing flexibility, rapid iteration, and continuous improvement.

• User-Centered Design: A strong focus on understanding user needs and translating them into intuitive and effective digital solutions.

• AI-Assisted Innovation: Integration of AI tools into the design and concept development process to enhance efficiency, creativity, and prototyping capabilities.

• Data-Informed Decisions: While qualitative feedback is key, data from user testing and analytics will inform design iterations.

Company Website: https://www.bmwgroup.com/

📝 Enhancement Note: BMW Group's culture is characterized by a blend of tradition and innovation, with a strong emphasis on engineering, quality, and customer focus. The digital transformation initiatives, including the development of the digital workplace, reflect a commitment to modernizing operations and leveraging technology.

📈 Career & Growth Analysis

Operations Career Level: This role is an entry-level internship, providing foundational experience in UX/UI design and concept development within a large corporate structure. It's an excellent starting point for students interested in product design, digital transformation, or the automotive technology sector.

Reporting Structure: The intern will report to a designated mentor or team lead within the digital workplace development team. This mentor will provide guidance, feedback, and oversight for project tasks. Collaboration will extend to various team members and potentially stakeholders across different departments.

Operations Impact: While an internship, the work directly contributes to improving the efficiency and effectiveness of the digital BMW workplace. By enhancing communication tools, user interfaces, and concept development processes, the intern's contributions can indirectly impact productivity and innovation across the vehicle development lifecycle.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in UX/UI design, Figma, and potentially AI-driven design tools.

• Industry Exposure: Gain invaluable experience within the automotive industry, a sector undergoing significant digital transformation.

• Agile Methodologies: Develop practical skills in agile project management and cross-functional team collaboration.

• Networking: Build professional connections within BMW Group, which can be beneficial for future career opportunities.

• Potential for Future Roles: Successful interns may be considered for future internship opportunities or entry-level positions within BMW Group, depending on performance and business needs.

📝 Enhancement Note: This internship is framed as a significant learning opportunity within a prestigious global company. The growth potential lies in acquiring practical skills, gaining industry insight, and building a professional network that can pave the way for future career advancements within BMW Group or the broader tech and automotive sectors.

🌐 Work Environment

Office Type: Hybrid Work Environment. The role combines on-site work at the Munich office with the flexibility of mobile work. This suggests a modern office setup designed for collaboration, innovation, and focused individual work.

Office Location(s): Munich, Bavaria, Germany (specific address: 80809). Munich is a major hub for BMW Group, offering a vibrant urban environment and potentially excellent public transportation links.

Workspace Context:

• Collaborative Spaces: The office likely features modern collaborative areas, meeting rooms equipped with presentation technology, and open-plan workspaces designed to foster teamwork and idea exchange among design and development teams.

• Technology Access: Interns will have access to the necessary hardware, software (including specialized design and AI tools), and IT support required for their tasks.

• Team Interaction: Opportunities for regular interaction with mentors, team members, and other colleagues from diverse functional areas, facilitating knowledge sharing and a dynamic work atmosphere.

• Focus Areas: Designated quiet zones or individual workstations may be available for concentrated design work and concept development.

Work Schedule:

• Full-time: Standard full-time hours are expected.

• Flexibility: The "Flexible Arbeitszeiten" (Flexible Working Hours) and "Mobilarbeit" (Mobile Work) benefits indicate a degree of autonomy in managing the daily schedule and work location, within the scope of project needs and team coordination.

📝 Enhancement Note: The work environment is geared towards fostering innovation and collaboration, with a strong emphasis on flexibility. Interns can expect a professional setting that supports both individual creative work and team-based agile development, with the advantages of a hybrid model.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit your CV, cover letter, and portfolio through the BMW Group careers portal.

• Initial Screening: HR and the hiring team will review applications to assess suitability based on qualifications and experience.

• First Interview (Virtual/Phone): Typically a conversation with HR or a team member to discuss your background, motivations, and initial fit for the role. Be prepared to talk about your interest in UX/UI, AI, and BMW Group.

• Second Interview (Virtual/On-site): This stage often involves meeting with the hiring manager and potentially key team members. It may include a more in-depth discussion of your skills, a review of your portfolio, and potentially a case study or design challenge.

• Case Study/Design Challenge (if applicable): You might be given a brief design task to complete within a set timeframe, either before or during the interview, to assess your problem-solving and design application skills.

• Final Interview/Offer: A concluding discussion to confirm mutual fit, discuss terms, and extend an offer if successful.

Portfolio Review Tips:

• Curate Selectively: Focus on 2-3 of your strongest projects that best demonstrate your UX/UI skills, design process, and interest in AI/concept development.

• Showcase Process: For each project, clearly outline your role, the problem you addressed, your design methodology (research, ideation, wireframing, prototyping, testing), and the final outcome. Use visuals to support your narrative.

• Highlight AI Application: If you have used AI tools in your projects, explicitly mention them and explain the benefits they brought to the process (e.g., faster ideation, asset generation).

• Tailor to BMW: If possible, include a project that shows an understanding of automotive interfaces or corporate digital solutions. Even a conceptual project demonstrating this understanding is valuable.

• Be Prepared to Discuss: Be ready to walk through your portfolio, explain your design decisions, and answer questions about your contributions and the challenges you faced.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a PDF, a personal website, or a platform like Behance.

Challenge Preparation:

• Understand the Context: If given a challenge, ensure you fully understand the brief, the target users, and the objectives.

• Think Aloud: If it's an interview task, articulate your thought process. Explain your assumptions, your approach to problem-solving, and your design rationale.

• Focus on User Needs: Ground your solutions in user needs and business goals.

• Consider AI Integration: Think about how AI tools could potentially enhance the solution or process in the context of the challenge.

• Time Management: Allocate your time effectively across understanding the brief, ideation, design, and presentation.

📝 Enhancement Note: The interview process is likely to be thorough, assessing both technical design skills and cultural fit. A well-prepared portfolio that clearly articulates the design process and highlights relevant skills (especially Figma and AI interest) will be critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UX/UI design, wireframing, prototyping, and collaborative design workflows. Proficiency is highly preferred.

• Adobe Creative Suite: Photoshop and Illustrator for graphic design assets, and potentially Adobe XD for prototyping.

• AI Tools: Familiarity with or willingness to learn AI-powered design tools for concept generation, asset creation, or prototyping (e.g., Midjourney for image generation, AI assistants for brainstorming, or specialized AI design platforms).

Analytics & Reporting:

• User Analytics Platforms (Familiarity): Understanding how user data (e.g., from web analytics or in-app tracking) informs design decisions, even if not directly using them in this role.

• Presentation Software: Microsoft PowerPoint or Google Slides for creating and delivering presentations on design concepts and project outcomes.

CRM & Automation:

• Project Management Tools: Jira, Confluence, or similar tools for agile project tracking, documentation, and collaboration.

• Communication Platforms: Microsoft Teams, Slack, or internal BMW Group equivalents for day-to-day communication and team collaboration.

📝 Enhancement Note: Proficiency in Figma is a significant advantage. The role also emphasizes an openness to and basic understanding of AI tools, reflecting BMW Group's commitment to integrating modern technologies into its development processes. Familiarity with agile project management tools is also expected.

👥 Team Culture & Values

Operations Values:

• Innovation & Future-Forward Thinking: A drive to explore and implement new technologies, such as AI, to enhance user experiences and development processes.

• User Centricity: A deep commitment to understanding and serving the needs of users (employees in this case) to create intuitive and effective digital tools.

• Collaboration & Teamwork: Emphasis on working together across disciplines and hierarchies to achieve common goals, fostering an open and supportive environment.

• Quality & Excellence: A dedication to high standards in design, development, and execution, reflecting BMW Group's overall brand promise.

• Agility & Adaptability: Embracing flexible work methods and being responsive to changing project requirements and technological advancements.

Collaboration Style:

• Cross-functional Integration: The team actively collaborates with members from various departments (e.g., IT, engineering, product management) to ensure holistic product development.

• Open Communication: Encouragement of transparent and honest communication, with regular feedback loops and discussions to align on goals and resolve challenges.

• Mentorship & Learning: A culture that values knowledge sharing and mentorship, where experienced team members support the growth of interns and junior staff.

• Iterative Design Culture: Processes are designed to encourage frequent iteration, testing, and refinement based on feedback, promoting continuous improvement.

📝 Enhancement Note: The team culture at BMW Group, particularly within digital innovation teams, is likely to be a blend of structured corporate processes and agile, forward-thinking project execution. Values such as innovation, user focus, and collaboration are paramount for success in this environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Design & Technology: Effectively integrating AI tools into established design workflows and understanding their limitations and potential.

• Corporate Environment Navigation: Adapting to the processes, communication styles, and stakeholder management within a large, global corporation.

• Balancing Creativity with Constraints: Developing innovative design solutions that meet user needs while adhering to brand guidelines, technical limitations, and project timelines.

• Cross-functional Communication: Ensuring clear and effective communication with diverse stakeholders who may have different technical backgrounds and priorities.

Learning & Development Opportunities:

• AI in Design Workshops: Potential to participate in internal workshops or training sessions focused on applying AI in creative and design contexts.

• Agile Certification Exposure: Gaining practical experience with agile methodologies that could support future certifications.

• Mentorship Program: Direct guidance from experienced UX/UI designers and product development professionals.

• Industry Best Practices: Exposure to cutting-edge UX/UI design trends and best practices within the automotive and tech industries.

• Real-World Project Contribution: Contributing to tangible projects that have a direct impact on the digital workplace experience for thousands of employees.

📝 Enhancement Note: The internship presents opportunities to tackle complex challenges related to AI integration and corporate design. The growth opportunities are significant, focusing on practical skill development, industry exposure, and mentorship within a leading global company.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you used a design tool to solve a user problem." Prepare a concise example from your portfolio, detailing the problem, your approach, the tool used, and the outcome.

• "How do you approach incorporating feedback into your design process?" Discuss your iterative design philosophy and how you handle constructive criticism.

• "What interests you about applying AI in UX/UI design?" Articulate your understanding of AI's potential in design, perhaps referencing specific tools or applications.

Company & Culture Questions:

• "What do you know about the digital workplace at BMW Group?" Research BMW's digital transformation efforts and any public information about their internal tools or initiatives.

• "How do you see yourself contributing to an agile team environment?" Discuss your understanding of agile principles and your ability to collaborate, adapt, and communicate within such a team.

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: the challenge, your journey, and the resolution.

• Focus on Process & Impact: Emphasize how you arrived at your design solutions and the impact those solutions aim to achieve for users.

• Highlight Key Skills: Explicitly point out where you demonstrated UX/UI principles, used Figma effectively, or experimented with AI tools.

• Be Concise and Engaging: Keep your explanations clear, direct, and enthusiastic. Allow ample time for Q&A.

• Prepare Questions: Have thoughtful questions ready about the team, projects, mentorship, and the day-to-day experience.

📝 Enhancement Note: Preparation should focus on demonstrating a strong design foundation, a genuine interest in AI and the automotive sector, and an understanding of agile and collaborative work environments. Your portfolio is your primary tool to showcase these capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the BMW Group careers portal, ensuring all required documents (CV, cover letter, portfolio) are uploaded.

• Tailor your CV and cover letter to highlight your relevant coursework, any previous design experience, your proficiency with Figma, and your keen interest in UX/UI design and AI. Emphasize your structured work approach and communication skills.

• Curate your portfolio to showcase 2-3 strong projects that best demonstrate your design process, UX/UI skills, and any experience with AI tools or concept development. Ensure it clearly articulates your role, methodology, and outcomes.

• Prepare for interviews by researching BMW Group's digital initiatives, practicing your portfolio walkthrough, and formulating answers to common behavioral and situational questions related to design, teamwork, and innovation.

• Articulate your motivations clearly, explaining why you are drawn to this specific internship at BMW Group and how it aligns with your academic and career goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.