PL UX Researcher

📍 Job Overview

Job Title: PL UX Researcher

Company: ília

Location: Brazil

Job Type: Full-time

Category: User Experience Research (UX Research) / Product Operations

Date Posted: September 03, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Conduct end-to-end UX research, from planning and methodology selection to insight delivery, to inform strategic business and product decisions.

• Leverage Artificial Intelligence (AI) tools to enhance research efficiency, accelerate analysis, and generate actionable insights.

• Collaborate closely with Product Managers, executives, and product teams to ensure research findings directly support business objectives and product roadmaps.

• Bridge the gap between user needs and business goals through strong analytical thinking and clear communication of research outcomes.

• Adapt research methodologies (qualitative and quantitative) to suit the specific context and stage of product development.

📝 Enhancement Note: This role is positioned as a mid-level UX Researcher, emphasizing autonomy and the ability to drive research initiatives independently. The inclusion of AI tools and a focus on strategic business recommendations suggests a move towards a more integrated Product Operations function where research directly influences business strategy.

📈 Primary Responsibilities

• Proactively identify knowledge gaps and opportunities for research, independently defining research questions and objectives without relying on pre-defined requests.

• Design and execute comprehensive qualitative and quantitative research studies, including in-depth user interviews, usability testing, surveys, and observational studies, tailoring methods to project needs.

• Go beyond standard interview protocols to uncover nuanced user behaviors, motivations, and pain points, translating these into actionable design and business recommendations.

• Synthesize complex research data from various sources into clear, concise, and compelling insights that directly inform strategic business decisions and product development priorities.

• Foster strong collaborative relationships with Product Managers, designers, engineers, and executive stakeholders, ensuring research findings are understood, integrated, and acted upon.

• Integrate and apply AI-powered tools for research acceleration, such as automated data analysis, synthetic persona generation, report summarization, and pattern identification, while maintaining critical evaluation of AI-generated outputs.

• Maintain a working understanding of the product development lifecycle, including familiarity with tools like Figma and basic prototyping concepts, to facilitate effective communication and collaboration with design and product teams.

📝 Enhancement Note: The responsibilities highlight a proactive, self-directed approach to UX Research, moving beyond a support function to a strategic driver. The emphasis on AI integration suggests a forward-thinking approach to research operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Psychology, Sociology, Anthropology, Design, or a related field is highly beneficial for understanding human behavior and research methodologies.

Experience: A minimum of 2-5 years of proven experience in User Experience (UX) Research, demonstrating a track record of planning, executing, and delivering impactful research projects.

Required Skills:

• Demonstrated expertise in planning and executing both qualitative (e.g., in-depth interviews, ethnographic studies) and quantitative (e.g., surveys, A/B testing analysis, analytics interpretation) research methodologies.

• Proven experience conducting user interviews and usability testing, with a strong ability to elicit detailed feedback and observe user behavior effectively.

• Excellent communication, active listening, and interpersonal skills, with a proven ability to engage and build rapport with diverse stakeholders, including product managers, designers, engineers, and executives.

• A strong analytical and product-oriented mindset, with the capacity to connect research findings to business objectives, product strategy, and key performance indicators (KPIs).

• Practical experience leveraging Artificial Intelligence (AI) tools to optimize various stages of the research process, including data analysis, synthesis, pattern identification, and report generation.

• Familiarity with the product design and development ecosystem, including proficiency with design tools like Figma and an understanding of prototyping concepts to effectively collaborate with design teams.

• High degree of proactivity, self-motivation, and adaptability to manage personal workload, prioritize tasks effectively, and adjust research approaches in response to dynamic team and project needs. Preferred Skills:

• Experience with advanced statistical analysis and data visualization tools.

• Familiarity with specific industry domains relevant to ília (e.g., finance, insurance, mobility).

• Experience in remote usability testing platforms and methodologies.

• Knowledge of agile development methodologies and how UX Research integrates into sprints and product cycles.

📝 Enhancement Note: The requirements emphasize a blend of traditional UX research skills with modern technological fluency (AI) and strong business acumen, indicative of a UX Researcher role that is deeply integrated into product strategy and business operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing end-to-end UX research projects, clearly demonstrating the research process from problem definition to actionable recommendations.

• Case studies should highlight the research objectives, methodologies employed (qualitative and quantitative), participant recruitment strategies, data analysis techniques, and the impact of the research on product or business outcomes.

• Evidence of adapting research methodologies to specific project constraints, timelines, and business goals.

• Demonstrations of how AI tools were integrated into the research process to enhance efficiency or derive deeper insights. Process Documentation:

• Examples of well-documented research plans, including clear objectives, scope, participant criteria, and timelines.

• Samples of research instruments such as interview guides, survey questionnaires, and usability test scripts.

• Artifacts that illustrate the synthesis and communication of research findings, such as insight reports, user journey maps, personas, or presentations tailored for different stakeholder audiences.

• Documentation showcasing how research insights were translated into concrete recommendations and how their impact was measured.

📝 Enhancement Note: A robust portfolio is critical for this role, particularly one that showcases the ability to independently manage research projects and effectively translate findings into strategic business recommendations, with a clear emphasis on AI integration.

💵 Compensation & Benefits

Salary Range: For a Mid-Level UX Researcher with 2-5 years of experience in Brazil, particularly for a fully remote role within a tech company like ília, the estimated annual salary range is R$ 80,000 to R$ 130,000 BRL. This range can vary based on specific experience, skill set, and negotiation.

Benefits:

• Health and Well-being:

  • Comprehensive Health and Dental Plan (SulAmérica) extending to dependents.
  • Flexible Meal/Food Voucher via Caju benefits card.
  • Life Insurance coverage.
  • Home Office Allowance via Caju benefits card to support remote work setup.
  • Access to Wellhub (formerly Gympass) for fitness and well-being.
  • Sesc membership for employees and dependents, offering a wide array of services nationwide.
  • TotalPass membership.

• Professional Development:

  • ília University: Extensive online library with over 20,000 courses for personal and professional growth.
  • Language Academy: Opportunities to learn and improve language skills.
  • í-talks and Chapter meetings for knowledge sharing, best practice exchange, and skill development within specialized groups.

• Unique Benefits:

  • PET Health Insurance (Guapeco).

  • Onhappy: A leisure travel benefit.

  • BYOD (Bring Your Own Device) program: Option to use your personal laptop with a monthly payment from the company, or be provided with a company laptop.

  • Birthday Gift: "Seu Niver, seu bolo!" (Your birthday, your cake!).

  • Employee Referral Program: "Seu Networking Vale Prêmio" for successful referrals. Working Hours: 40 hours per week with flexible working hours, allowing for a balance between professional responsibilities and personal life.

📝 Enhancement Note: The salary estimate is based on market research for UX Researchers in Brazil, considering the mid-level experience requirement and the competitive benefits package offered by a Great Place to Work certified company. The benefits are exceptionally comprehensive, reflecting ília's commitment to employee well-being and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Data, and Design, specializing in digital transformation for the financial, insurance, and mobility sectors. This industry context means the role operates at the intersection of cutting-edge technology and business-critical applications.

Company Size: Over 450 professionals, indicating a mid-to-large-sized organization with established processes but still agile enough for impactful individual contributions.

Founded: Over 10 years ago, signifying a mature company with a proven track record in digital transformation, offering stability and extensive market experience.

Team Structure:

• The UX Research function is likely integrated within product teams or a dedicated UX/Design department.

• Collaboration is key, with researchers working closely with Product Managers, Designers, and Engineers.

• Cross-functional collaboration extends to executive leadership for strategic alignment.

• The "Chapter" structure suggests a community of practice for professionals with similar skills across different projects, fostering continuous learning and standardization. Methodology:

• Data-driven decision-making is a core tenet, with a strong emphasis on translating insights into business results.

• Innovation and creativity are encouraged, particularly in leveraging new technologies like AI.

• Agile and iterative product development processes are likely in place, requiring flexibility and rapid adaptation from researchers.

• A "people-centric" approach, as highlighted by the "Great Place to Work" certification, suggests a supportive and collaborative work environment.

Company Website: https://ilia.digital/

📝 Enhancement Note: ília's culture appears to be a blend of innovation, people-centricity, and results-orientation, making it an attractive environment for professionals who value both impact and growth. The emphasis on continuous learning and cross-functional collaboration is particularly relevant for a UX Researcher role.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Mid-Level (2-5 years of experience), indicating a stage where professionals are expected to operate with significant autonomy, manage complex research projects, and begin influencing strategic decisions. It's a crucial phase for developing leadership potential within the UX Research or Product Operations domain.

Reporting Structure: While not explicitly stated, a UX Researcher at this level often reports to a Head of UX, Design Lead, or a Director of Product. They will work collaboratively with Product Managers and be accountable to project leads. The "Chapter" system allows for peer-level learning and guidance.

Operations Impact: The UX Researcher's impact is directly tied to informing strategic business decisions through user insights. By identifying user needs, pain points, and opportunities, they influence product direction, feature prioritization, and overall digital strategy, ultimately contributing to business growth, customer satisfaction, and market competitiveness. The emphasis on translating insights into "strategic recommendations for the business" underscores this impact.

Growth Opportunities:

• Specialization: Deepen expertise in specific research methodologies (e.g., advanced quantitative analysis, behavioral economics) or in specific industry domains (finance, insurance, mobility).

• Leadership: Progress to a Senior UX Researcher role, leading larger research initiatives, mentoring junior researchers, and contributing to research strategy. Potential to move into UX Research Management or Product Management roles.

• Cross-functional Transition: Leverage research expertise and business acumen to transition into Product Operations, Strategy, or Product Management roles.

• AI Specialization: Become a go-to expert for AI-driven research methodologies within the company.

• Skill Development: Continuous learning through ília University, Language Academy, and Chapter meetings to expand skill sets and stay abreast of industry trends.

📝 Enhancement Note: The growth path for this role is well-defined, offering opportunities for both deep specialization in UX Research and broader career development within product and operations functions, supported by extensive company learning resources.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed workforce where collaboration and communication are primarily digital.

Office Location(s): Brazil. While remote, there might be a preference for candidates located within Brazil for timezone alignment and potential future team meetups, although the role is not tied to a specific city office.

Workspace Context:

• Digital Collaboration: The primary workspace is digital, relying heavily on collaboration tools, video conferencing, and asynchronous communication platforms. This requires strong digital literacy and self-discipline.

• Tools and Technology: Access to a comprehensive suite of digital tools for research, design collaboration (Figma), communication (Slack, Teams, etc.), and project management. The company also offers a BYOD option or provides work machines.

• Team Interaction: Opportunities for interaction will be through virtual meetings, collaborative sessions, and community-building initiatives within ília's digital environment. The "Chapter" system is designed to foster connection and knowledge sharing among peers.

Work Schedule: Flexible working hours within a 40-hour work week. This allows for autonomy in managing one's schedule, balancing personal commitments with project deadlines, and optimizing productivity based on individual work patterns.

📝 Enhancement Note: The fully remote and flexible work environment requires individuals who are self-motivated, highly organized, and adept at digital communication and collaboration. The BYOD option adds a layer of personal choice and comfort.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review applications and conduct an initial screening call to assess basic qualifications, cultural fit, and interest.

• Technical Interview/Portfolio Review: This is a crucial stage where candidates present their portfolio. Expect to walk through 1-2 key projects, detailing your research process, methodologies, challenges, and the impact of your work. Be prepared to discuss how you've used AI in your research.

• Skills-Based Assessment: This might involve a take-home assignment or a live case study exercise focused on a specific research problem. It will assess your analytical thinking, problem-solving abilities, and methodological approach.

• Team/Stakeholder Interviews: Meetings with potential peers (other UX Researchers, Designers, PMs) and hiring managers to evaluate collaboration style, communication, and alignment with team dynamics and company values.

• Final Interview: Often with a senior leader to discuss strategic thinking, long-term vision, and overall fit with the company's direction.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that best showcase your end-to-end research capabilities, adaptability, and impact. Prioritize projects where you had significant ownership and faced interesting challenges.

• Tell a Story: Structure each case study with a clear narrative: the problem/opportunity, your role and approach, the research process (methodology, execution), key findings, recommendations, and the impact/outcome.

• Highlight AI Integration: Explicitly detail how you used AI tools in your research process, the benefits gained (e.g., efficiency, depth of insights), and your critical evaluation of the AI's output.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the business impact of your research. This could include metrics related to user satisfaction, conversion rates, efficiency gains, or strategic shifts.

• Tailor to ília: Research ília's products and target markets. Be prepared to discuss how your skills and experience can contribute to their specific business challenges.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, ensure you thoroughly understand the brief, the target user, and the business objectives.

• Methodology Justification: Be ready to articulate why you chose specific research methods and how they align with the problem and constraints.

• Process & Deliverables: Focus on demonstrating a clear, logical research process and presenting your findings and recommendations in a professional, actionable format.

• AI Application: Consider how AI tools could be applied to the challenge problem, even if not explicitly required, to showcase your forward-thinking approach.

📝 Enhancement Note: The interview process is designed to thoroughly assess a candidate's research expertise, strategic thinking, collaborative abilities, and practical application of modern research tools, including AI. A well-prepared portfolio and thoughtful responses to case studies will be key differentiators.

🛠 Tools & Technology Stack

Primary Tools:

• UX Research Platforms: Tools for survey creation, user testing (e.g., UserTesting.com, Maze, Lookback), participant recruitment, and data analysis.

• AI for Research: Specific AI tools for data synthesis, pattern recognition, qualitative analysis assistance (e.g., Dovetail, Condens, dedicated AI platforms), and potentially generative AI for persona creation or report drafting.

• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Google Workspace (Docs, Sheets, Slides) for daily communication and collaboration.

• Design Tools: Figma for understanding prototypes and collaborating with designers.

Analytics & Reporting:

• Product Analytics: Tools like Google Analytics, Amplitude, Mixpanel for understanding user behavior on digital products.

• Reporting Tools: Proficiency in creating clear and compelling reports and presentations (e.g., PowerPoint, Google Slides, specialized reporting software) to communicate research findings.

• Data Visualization: Tools like Tableau or Power BI might be used for deeper data analysis and dashboard creation, though not explicitly mentioned, analytical skills are key.

CRM & Automation:

• While not directly a CRM role, understanding how user data and insights feed into CRM strategies or customer journey mapping could be beneficial. Familiarity with how research impacts marketing and sales operations might be a plus.

• Integration Tool: Understanding how different tools within the product development and research stack integrate to facilitate data flow and analysis.

📝 Enhancement Note: Proficiency with a range of UX research tools, coupled with practical experience using AI for research acceleration and a strong understanding of product analytics and collaboration platforms, is expected for this role.

👥 Team Culture & Values

Operations Values:

• People-Centricity: A deep belief that "pessoas mudam o mundo" (people change the world), translating into a focus on understanding users and fostering a supportive internal environment.

• Data-Driven Approach: Decisions are informed by data and insights, with a strong emphasis on measuring impact and demonstrating ROI for research initiatives.

• Innovation & Creativity: Encouraging new ideas and leveraging cutting-edge technologies like AI to drive digital transformation and deliver "awesome deliveries."

• Collaboration & Community: Fostering a sense of belonging and shared purpose through team interactions, knowledge sharing (Chapters, í-talks), and mutual support.

• Agility & Adaptability: The ability to respond quickly to evolving business needs and project requirements, adapting methodologies and approaches as necessary.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with Product Managers, Designers, Engineers, and Executives is paramount. Research is seen as an integral part of the product development lifecycle, not an isolated function.

• Open Feedback Culture: Encouraging constructive feedback and open dialogue within teams and Chapters to continuously improve processes and outcomes.

• Knowledge Sharing: Active participation in í-talks and Chapters to share learnings, best practices, and emerging trends in UX Research and AI.

📝 Enhancement Note: The culture at ília emphasizes a human-centric approach to both internal teams and end-users, combined with a drive for innovation and data-informed decision-making. This creates an environment where researchers can thrive by making a tangible impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Rigor: In a fast-paced digital environment, the challenge is to conduct thorough research without slowing down product development significantly. This requires efficient methodologies and strong stakeholder management.

• Integrating AI Effectively: Navigating the evolving landscape of AI in research, ensuring its ethical and effective use, and critically evaluating AI-generated outputs while maintaining human oversight.

• Driving Strategic Impact: Consistently translating research findings into strategic recommendations that are understood and acted upon by diverse stakeholders, including executives.

• Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote setting requires proactive effort and excellent digital collaboration skills.

Learning & Development Opportunities:

• AI in Research Specialization: Gaining deep expertise in applying AI tools and techniques to UX research, becoming a thought leader in this emerging area.

• Strategic Influence: Developing skills in stakeholder management, business acumen, and persuasive communication to increase the strategic impact of research findings.

• Cross-Disciplinary Learning: Leveraging ília University and Chapter meetings to explore adjacent fields such as product management, data science, or design strategy.

• Mentorship and Leadership: Opportunities to mentor junior researchers and potentially lead research initiatives as experience grows.

📝 Enhancement Note: The role presents opportunities to tackle cutting-edge challenges in AI-driven research and strategic product development, with robust support for continuous learning and career advancement within a dynamic tech company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you identified a significant knowledge gap and independently initiated a research project to address it. What was your process, and what was the outcome?" (Assesses proactivity, end-to-end ownership, and strategic thinking.)

• "How have you used AI tools to enhance your UX research process? Provide a specific example, detailing the tool, the problem it solved, and the impact on your findings or efficiency." (Evaluates practical AI application and critical thinking.)

• "Imagine you have conflicting research findings from qualitative and quantitative studies. How would you reconcile these and present a unified recommendation to product leadership?" (Tests analytical skills, synthesis capabilities, and stakeholder communication.) Company & Culture Questions:

• "What interests you about ília's work in digital transformation within the finance, insurance, or mobility sectors?" (Assesses research into the company and alignment with their mission.)

• "How do you approach collaborating with product managers and designers who may have different priorities or perspectives?" (Evaluates teamwork, communication, and conflict resolution skills.)

• "How do you ensure your research findings lead to tangible business impact and are integrated into strategic decisions?" (Focuses on ROI, strategic alignment, and influence.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the business context, the research question, your methodology (why you chose it), key findings, actionable recommendations, and the resulting impact (quantified if possible).

• Emphasize Your Role: Clearly define your specific contributions, especially if it was a team project. Highlight your ownership and decision-making process.

• Showcase AI Integration: Dedicate a segment to explaining how AI was used, its benefits, and any limitations or considerations.

• Be Ready for Deep Dives: Prepare to answer detailed questions about your methodology, data analysis, and how you handled challenges or unexpected findings.

• Connect to ília: Briefly explain how your experience and approach can benefit ília's current projects or challenges.

📝 Enhancement Note: Preparation should focus on demonstrating not just research skills, but also strategic thinking, AI fluency, and the ability to drive business impact within a collaborative, remote environment.

📌 Application Steps

To apply for this PL UX Researcher position:

• Submit your application through the ília careers portal.

• Tailor Your Resume: Highlight your experience with end-to-end UX research, qualitative and quantitative methodologies, AI tool integration, and cross-functional collaboration. Use keywords from the job description like "UX Research," "qualitative," "quantitative," "AI," "Figma," and "stakeholder management."

• Prepare Your Portfolio: Select 2-3 strong case studies that demonstrate your research process, problem-solving skills, and impact. Ensure they clearly articulate your role and the outcomes, with a specific focus on any AI utilization.

• Practice Your Presentation: Rehearse walking through your portfolio projects, focusing on clear storytelling, concise explanations, and demonstrating your strategic thinking. Be ready to answer in-depth questions about your process and findings.

• Research ília: Understand their products, target industries (finance, insurance, mobility), and company values. Prepare to articulate why you are a good fit for their culture and mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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