Performance Creative Designer – Static, Motion & Video (m/w/d)

📍 Job Overview

Job Title: Performance Creative Designer – Static, Motion & Video (m/w/d)

Company: Speekly

Location: Köln, North Rhine-Westphalia, Germany

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-11

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the production of high-impact static, motion, and video creative assets for Speekly's owned paid and organic marketing channels.

• Drive visual brand consistency and innovation across diverse digital platforms including Meta, TikTok, email, blog, and website.

• Collaborate closely with Growth and Marketing teams to translate concepts and storyboards into compelling visual narratives.

• Execute creative testing strategies and iterate on existing assets based on performance data and market learnings.

• Contribute to the development and refinement of creative templates and design systems to maintain a cohesive Speekly brand identity.

📝 Enhancement Note: This role is positioned within the Marketing Operations or Creative Operations domain, focusing on the execution and optimization of creative assets for performance marketing. The emphasis on "performance" and "testing" indicates a strong data-driven approach to creative development, requiring a blend of artistic skill and analytical understanding. The need for multi-market production and localization suggests a strategic role in scaling marketing efforts internationally.

📈 Primary Responsibilities

• Produce a wide range of creative assets, including static graphics, motion graphics, and video content, tailored for platforms such as Meta, TikTok, email, blogs, and websites.

• Translate creative briefs, concepts, and storyboards into visually engaging and effective marketing materials.

• Edit and optimize User-Generated Content (UGC) from creators into polished social media assets and advertisements.

• Occasionally act as on-camera talent or behind-the-scenes support for content creation initiatives.

• Adapt and localize existing creative assets for multiple international markets, including Germany, Netherlands, Italy, UK, France, and Spain.

• Develop and maintain design templates and creative setup frameworks to ensure a consistent and recognizable Speekly brand aesthetic across all touchpoints.

• Collaborate with the Growth and Marketing teams to understand campaign objectives, target audiences, and performance metrics for creative development.

• Participate in creative brainstorming sessions and contribute innovative ideas for visual storytelling and campaign execution.

• Stay abreast of the latest social media trends, platform best practices, and emerging creative technologies to inform asset production.

• Implement creative testing methodologies to identify high-performing creative elements and inform future content strategy.

📝 Enhancement Note: The responsibilities highlight a hands-on execution role with significant creative freedom. The emphasis on "Asset Produktion," "Creative Umsetzung," and "UGC Editing & Produktion" points to a need for strong technical and artistic skills in design and video editing. The "Multi Market Produktion" aspect implies a requirement for adaptability and understanding of regional nuances in creative appeal.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and mastery of required skills is paramount. A background in Graphic Design, Digital Media, Marketing, or a related field is beneficial.

Experience: Minimum of two years of relevant professional experience, preferably within a creative agency setting, with a proven track record of producing high-quality static, motion, and video assets for digital marketing campaigns.

Required Skills:

• Broad Creative Skillset: Demonstrated proficiency in static design, motion graphics, and video editing. A keen eye for aesthetics and design principles is essential.

• Agency Experience: Minimum of two years of experience working in a creative agency environment, understanding client briefs and fast-paced production cycles.

• Social Media & Performance Understanding: Deep knowledge of social media formats, current trends, and the principles of effective advertising, including hooks, angles, pacing, and creative testing strategies.

• Tool Proficiency: Expert command of After Effects, Premiere Pro, and Figma.

• German Language Skills: Fluent communication in German, with a minimum C1 level proficiency.

Preferred Skills:

• Proficiency in Photoshop and Illustrator.

• Experience with international market creative adaptation and localization.

• Familiarity with A/B testing frameworks for creative assets.

• Basic understanding of camera operation and on-camera presence.

• Experience with content management systems (CMS) or digital asset management (DAM) systems.

📝 Enhancement Note: The requirement for agency experience suggests the need for candidates who can adapt quickly to client demands and deliver polished work under pressure. The specific tool requirements (After Effects, Premiere Pro, Figma) are critical and will likely be assessed through the portfolio review and technical tests. The C1 German proficiency is a hard requirement, indicating the primary internal communication language for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of work across static design, motion graphics, and video editing.

• Examples that demonstrate the ability to translate creative briefs into visually compelling assets for performance-driven campaigns.

• Case studies or project breakdowns that illustrate the creative process, from concept to final execution, including any iterative improvements based on testing.

• Visuals that highlight adaptability in style and format to suit different platforms (e.g., Meta Ads, TikTok, website banners).

• Evidence of understanding and applying principles of performance marketing in creative design, such as clear calls-to-action and effective hook development. Process Documentation:

• Ability to articulate the process behind creating specific assets, including ideation, concept development, production, and iteration.

• Understanding of how creative assets are tested and optimized for performance, with examples of how learnings influenced subsequent designs.

• Familiarity with workflow management for creative production, especially in a multi-market context.

📝 Enhancement Note: The portfolio is the most critical component for this role. The emphasis on "Static, Motion, and Video" and the explicit exclusion of "purely static or purely motion and video portfolios" indicate a need for a well-rounded creative professional. The inclusion of a Google Drive link for examples suggests a preference for easily accessible and dynamic portfolio formats.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Performance Creative Designer with 2-5 years of experience in Cologne, Germany, the estimated annual gross salary range is €40,000 - €55,000. This range accounts for the required agency experience, technical skill set, and the cost of living in Cologne.

Benefits:

• Hardware of Choice: Provision of preferred professional hardware to optimize workflow and productivity.

• Urban Sports Club Membership: Access to a wide network of sports facilities and wellness activities.

• Shared Lunch: Opportunities for team bonding and informal collaboration during shared meal times.

• Team Events: Regular company-sponsored social events to foster team spirit and camaraderie.

• Dog-Friendly Office: A welcoming environment for employees who wish to bring their dogs to work.

Working Hours: The standard full-time working hours are 40 hours per week. While the role is on-site, there may be some flexibility within the daily schedule, subject to team and project needs.

📝 Enhancement Note: The salary estimate is based on general German market data for creative roles with this experience level and specialization, adjusted for a major city like Cologne. The listed benefits are specific to the company and aim to enhance employee well-being and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Speekly operates within the rapidly growing Creator Economy and Digital Marketing Technology sector, acting as a marketplace connecting creators with brands for content production.

Company Size: Speekly is described as "Europe's largest online marketplace for creator content," implying a significant and scaling operation, likely falling within the 50-200 employee range, suggesting a dynamic, growth-oriented environment.

Founded: While the founding date isn't explicitly stated, the company's positioning as a major player suggests a modern, agile startup or scale-up that has achieved significant market traction.

Team Structure:

• The role sits within the internal Marketing team, specifically supporting the Growth Marketing function.

• Close collaboration is expected with Growth Marketing managers, campaign specialists, and potentially other creative team members.

• Reporting lines are likely to a Marketing Lead or Head of Marketing, with direct interaction with cross-functional teams. Methodology:

• Data-driven decision-making is central, with a focus on performance metrics for creative assets.

• Agile workflows and rapid iteration are implied by the need for continuous creative testing and optimization.

• A collaborative approach to content creation, involving feedback loops with marketing stakeholders.

• Emphasis on scalability and efficiency, particularly in multi-market content production.

Company Website: https://www.getspeekly.com/

📝 Enhancement Note: Speekly's focus on being a marketplace for creator content places it at the intersection of technology, marketing, and the creator economy. This suggests a culture that values innovation, creator empowerment, and data-backed marketing strategies. The company's growth trajectory means the operations environment will likely be fast-paced and adaptable.

📈 Career & Growth Analysis

Operations Career Level: This role is a Mid-Level position, suitable for professionals with 2-5 years of dedicated experience in creative production for digital marketing. It offers a significant opportunity to impact brand visibility and campaign performance directly.

Reporting Structure: The Performance Creative Designer will report to a Marketing Lead or Head of Marketing, working closely with the Growth Marketing team. This structure allows for direct input into campaign strategy and execution.

Operations Impact: The creative output of this role directly influences Speekly's customer acquisition and brand awareness efforts through paid and organic channels. Success metrics will likely include engagement rates, conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS) tied to the creative assets produced.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like motion graphics, video storytelling for performance, or international creative localization.

• Leadership: Potential to move into a Senior Creative Designer role, mentoring junior designers and leading creative projects.

• Strategy: Transition towards a Creative Strategist role, contributing more to the ideation and strategic planning phases of campaigns.

• Cross-functional Development: Gain broader marketing knowledge by working closely with performance marketing specialists and understanding campaign management.

📝 Enhancement Note: The growth path for a Performance Creative Designer often involves a blend of deepening technical/artistic skills and developing strategic marketing acumen. The company's growth phase suggests ample opportunities for individuals who can demonstrate initiative and deliver measurable results in their creative output.

🌐 Work Environment

Office Type: The role is explicitly "Köln · vor Ort" (Cologne · On-site), indicating a traditional office-based work environment.

Office Location(s): The office is located at Stolberger Straße 90D, 50933 Köln, Germany. This location is in Cologne, North Rhine-Westphalia.

Workspace Context:

• The office environment is described as "hundefreundlich" (dog-friendly), suggesting a more relaxed and employee-centric atmosphere.

• Collaboration is highlighted as a key aspect, with "kurze Entscheidungswege, schnelles Feedback und enge Zusammenarbeit mit Growth und Marketing." This implies an open-plan or collaborative workspace designed to facilitate interaction.

• Access to necessary hardware and tools is provided, supporting efficient creative production.

Work Schedule: The standard working hours are 40 per week, typical for a full-time role in Germany. While on-site, the emphasis on "viel Freiraum" (lots of freedom) suggests a degree of autonomy in managing daily tasks and workflow, within the operational needs of the marketing team.

📝 Enhancement Note: The on-site requirement in Cologne, combined with the dog-friendly policy and emphasis on collaboration, points to a modern, dynamic startup office culture. Candidates should be prepared for a collaborative, in-person environment where quick feedback and team interaction are valued.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, focusing on resume and portfolio for essential skills and experience.

• Portfolio Presentation & Technical Assessment: A likely step involving presenting your portfolio (either live or pre-recorded) to showcase your range in static, motion, and video. This may be followed by a technical challenge to assess proficiency in After Effects, Premiere Pro, and Figma, potentially involving a short creative task or problem-solving scenario.

• Team Interview: Discussion with members of the Marketing/Growth team to assess cultural fit, understanding of performance marketing principles, and collaboration style.

• Final Interview: Potential conversation with a Marketing Lead or Hiring Manager to discuss overall fit, career aspirations, and finalize the offer.

Portfolio Review Tips:

• Showcase Breadth: Ensure your portfolio clearly demonstrates your capabilities in static design, motion graphics, and video editing. Highlight projects where you've successfully integrated these elements.

• Performance Focus: Frame your projects with a performance marketing lens. Explain the objective of the creative, how it was designed to achieve that objective, and any results or learnings (even if hypothetical for practice pieces).

• Process Clarity: Be prepared to walk through your creative process for 1-2 key projects. Explain your ideation, tool usage, and any challenges you overcame.

• Localization Examples: If possible, include examples of creative adaptations for different markets to showcase your understanding of international nuances.

• Conciseness: Organize your portfolio for easy navigation. A link to a well-structured online portfolio (e.g., Behance, personal website) is often preferred.

Challenge Preparation:

• Tool Mastery: Be ready for practical exercises in After Effects, Premiere Pro, and Figma. Practice common tasks like creating animated text sequences, editing short video clips with transitions and music, or designing responsive layouts in Figma.

• Creative Problem-Solving: Prepare for tasks that require you to quickly conceptualize and design a creative asset based on a brief. Think about how to incorporate hooks, CTAs, and brand elements effectively.

• Understanding of Trends: Be knowledgeable about current social media creative trends and best practices for platforms like Meta and TikTok.

📝 Enhancement Note: The emphasis on a portfolio that blends static, motion, and video, alongside performance understanding, is crucial. Candidates should prepare to articulate the "why" behind their creative choices, connecting them to marketing objectives and performance outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• After Effects: Essential for motion graphics, animation, and visual effects. Expect to demonstrate proficiency in creating dynamic animations, text effects, and compositing.

• Premiere Pro: The core tool for video editing, including cutting, sequencing, adding transitions, color correction, and audio mixing.

• Figma: A collaborative interface design tool, critical for creating static assets, UI elements, and potentially for prototyping and templating.

Analytics & Reporting:

• While not explicitly listed as a primary tool for this role, an understanding of how creative performance is tracked and reported is vital. Familiarity with analytics dashboards (e.g., Meta Ads Manager, TikTok Ads Manager, Google Analytics) will be beneficial for understanding creative effectiveness. CRM & Automation:

• Not directly relevant to the core creative production responsibilities, but awareness of how creative assets are deployed within marketing automation platforms or CRM systems may be a plus.

📝 Enhancement Note: The specified tools (After Effects, Premiere Pro, Figma) are industry-standard for motion graphics, video editing, and UI/UX design, respectively. Proficiency in these is non-negotiable. The mention of "Photoshop and Illustrator" as a plus indicates that a broader Adobe Creative Suite knowledge is valued.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually appealing and original content that stands out.

• Performance-Oriented: A commitment to creating assets that not only look good but also perform well and drive measurable results.

• Collaboration: Working effectively with marketing and growth teams, valuing feedback and contributing to a shared vision.

• Efficiency & Adaptability: The ability to produce high-quality work quickly and adapt to evolving trends and platform requirements.

• Brand Consistency: Maintaining a strong and recognizable Speekly brand identity across all creative outputs.

Collaboration Style:

• Cross-functional Integration: Close partnership with Growth Marketing, requiring clear communication of creative needs and performance feedback.

• Agile Feedback Loops: Embracing rapid feedback and iteration cycles to optimize creative assets efficiently.

• Knowledge Sharing: A willingness to share insights on creative trends, tool efficiencies, and best practices within the team.

📝 Enhancement Note: The culture appears to be a blend of creative expression and performance-driven pragmatism, common in successful marketing teams. The emphasis on collaboration and fast feedback suggests an environment where proactive communication and teamwork are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Performance Metrics: Effectively translating artistic concepts into assets that meet specific marketing KPIs, such as conversion rates or engagement.

• Multi-Market Localization: Adapting creative content for diverse cultural contexts and languages while maintaining brand integrity and effectiveness.

• Rapidly Evolving Trends: Staying ahead of the curve in social media and digital advertising trends to ensure creative assets remain relevant and impactful.

• Managing Diverse Asset Types: Juggling production demands for static, motion, and video across multiple platforms and formats.

Learning & Development Opportunities:

• Advanced Creative Techniques: Opportunities to hone skills in advanced motion graphics, video editing, and potentially 3D animation or interactive design.

• Performance Marketing Acumen: Deepening understanding of paid media strategies, A/B testing methodologies, and data analysis for creative optimization.

• International Marketing Exposure: Gaining experience in global campaign execution and understanding diverse market creative needs.

• Career Progression: Potential to grow into senior creative roles, team leadership, or strategic creative planning positions.

📝 Enhancement Note: This role offers a dynamic challenge by merging artistic talent with the quantitative demands of performance marketing. The growth opportunities are strong for individuals who can demonstrate both creative excellence and a data-informed approach to their work.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create a campaign asset that needed to perform well on a specific platform like TikTok or Meta. What was your process, and how did you optimize it for performance?"

• "How do you approach translating a creative brief or storyboard into a final video asset? Walk us through an example from your portfolio."

• "Imagine we need to create a new set of static ads for a European market you're unfamiliar with. What steps would you take to ensure the creative is culturally relevant and effective?" Company & Culture Questions:

• "What excites you about Speekly's mission and the creator economy?"

• "How do you stay updated on the latest creative trends in social media and performance marketing?"

• "Describe your ideal collaboration style when working with marketing or growth teams." Portfolio Presentation Strategy:

• Structure for Impact: Start with your strongest, most relevant pieces that showcase your breadth (static, motion, video) and performance focus.

• Tell the Story: For each piece, explain the objective, your role, the creative process, and the outcome or learnings. Quantify results where possible.

• Demonstrate Technical Skill: Be prepared to briefly discuss your tool usage and any specific techniques you employed.

• Address the "Why": Articulate the strategic thinking behind your creative choices, not just the aesthetic execution.

📝 Enhancement Note: Interviewers will likely probe your understanding of performance marketing as it relates to creative execution. Be ready to connect your design decisions to business objectives and demonstrate how you use data to inform your creative process.

📌 Application Steps

To apply for this Performance Creative Designer position:

• Submit your application through the provided application link on Speekly's careers portal.

• Curate Your Portfolio: Select and organize your best work, ensuring it clearly demonstrates your skills in static design, motion graphics, and video editing. Prioritize pieces that show your understanding of performance marketing and social media trends. Include a link to your online portfolio or a well-organized PDF.

• Tailor Your Resume: Highlight your agency experience, proficiency with After Effects, Premiere Pro, and Figma, and any experience with performance marketing or multi-market campaigns. Use keywords from the job description.

• Prepare Your Story: Be ready to discuss your portfolio pieces in detail, explaining your creative process, the strategic thinking behind your designs, and any measurable results or learnings. Practice presenting your work concisely and engagingly.

• Research Speekly: Understand Speekly's platform, target audience, and current marketing efforts. This will help you tailor your responses and demonstrate genuine interest in their mission and brand.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.