Performance Creative Designer (Remote Mexico)

📍 Job Overview

Job Title: Performance Creative Designer (Remote Mexico)

Company: Directive

Location: CDMX, Mexico

Job Type: FULL_TIME

Category: Creative & Media / Marketing Operations

Date Posted: May 04, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and execute high-impact creative assets for performance-driven advertising campaigns across digital channels, focusing on improving key marketing KPIs.

• Develop and implement A/B tests and other optimization strategies using CRO tools to enhance user experience and drive measurable business outcomes.

• Produce engaging motion graphics and short-form video content tailored for social media platforms and advertising specifications.

• Collaborate closely with media, content, and client teams to ensure creative alignment with campaign goals, audience insights, and business objectives.

📝 Enhancement Note: While the title is "Performance Creative Designer," the responsibilities heavily lean into a blend of creative execution and CRO/performance marketing analytics. This role is positioned within a marketing consultancy ("revenue-first marketing consultancy") serving B2B SaaS and enterprise technology brands, indicating a strong focus on data-driven creative that directly impacts client revenue. The emphasis on A/B testing, CRO tools, and optimizing for digital marketing KPIs suggests this role sits within or closely supports a Revenue Operations or Marketing Operations function, even though the primary skill is design.

📈 Primary Responsibilities

• Conceptualize and design compelling static and dynamic creative assets, including ad sets and landing pages, specifically engineered to optimize digital marketing KPIs such as click-through rates (CTR) and conversion rates (CR).

• Produce and edit engaging motion graphics and short-form video content optimized for social media advertising platforms including LinkedIn, Instagram, and YouTube, adhering to platform-specific aspect ratios and attention spans.

• Execute A/B tests and other experimental designs on landing pages and ad creatives using Conversion Rate Optimization (CRO) tools like Optimizely, Unbounce, and/or Crazyegg to validate design hypotheses and drive continuous improvement.

• Conduct thorough user research, usability testing, and heat mapping analysis to gather actionable insights that inform and validate design decisions, ensuring user-centricity.

• Maintain strict brand consistency across all creative deliverables while demonstrating adaptability to various audience segments, platform nuances, and campaign objectives.

• Collaborate effectively with media buyers, content strategists, and client stakeholders to deeply understand business goals, target audiences, and key performance indicators, translating these into data-driven design strategies.

• Iterate and refine designs based on performance feedback, data-driven insights from A/B tests, and user research outcomes to maximize campaign effectiveness.

• Manage an active portfolio of multiple design projects concurrently, providing regular status updates to project management and internal stakeholders, and proactively responding to feedback.

• Stay abreast of emerging trends in performance marketing, CRO, user experience (UX) design, and AI/automation technologies to continually enhance creative strategies and operational efficiency.

📝 Enhancement Note: The responsibilities blend core design tasks with a strong emphasis on performance marketing and CRO. The mention of specific CRO tools (Optimizely, Unbounce, Crazyegg) and analytical tasks (user research, usability testing, heat mapping) indicates a need for a designer who not only creates visually appealing assets but also understands how to measure and improve their performance. This is a key differentiator for operations-minded candidates.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant experience and skills is paramount. A background in Graphic Design, Digital Media, Marketing, or a related field is beneficial.

Experience:

• 1-3 years of dedicated experience in graphic design, with a significant focus on performance-driven creative and Conversion Rate Optimization (CRO).

Required Skills:

• Expert proficiency in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and InDesign, for creating high-fidelity static and interactive assets.

• Demonstrated ability in basic video editing and motion graphics creation using Adobe Premiere Pro, After Effects, or comparable software.

• Solid understanding of performance marketing metrics and methodologies, including A/B testing principles, CRO analytics, and heatmap interpretation.

• Experience in designing for performance-driven campaigns and understanding how creative impacts digital marketing KPIs.

• Excellent communication and interpersonal skills, with a proven ability to collaborate effectively with cross-functional teams and external stakeholders.

Preferred Skills:

• Familiarity with CRO platforms such as Optimizely, Unbounce, or Crazyegg for implementing and analyzing A/B tests.

• Experience with user research methodologies, usability testing, and interpreting user feedback for design iteration.

• An understanding of B2B SaaS, enterprise technology, or industrial brand marketing challenges.

• Proactive learning mindset regarding AI and automation in marketing and creative production.

📝 Enhancement Note: The experience requirements are specific about the type of design experience needed (performance-driven, CRO-focused) rather than just years. The emphasis on specific tools like Figma and Adobe Suite, alongside motion graphics software, is critical. The inclusion of "Knowledge and execution of performance marketing metrics like A/B Testing, CRO Analytics, Heatmapping" points towards a need for analytical thinking integrated with design skills, which is a hallmark of operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of design projects that clearly demonstrate experience in performance marketing and conversion rate optimization.

• Case studies that highlight specific A/B tests, detailing the hypothesis, design execution, CRO tool usage, and measurable results (e.g., improvements in CTR, conversion rates, lead generation).

• Examples of static ad creative (e.g., LinkedIn, Meta ads) and landing page designs that were part of performance campaigns.

• Demonstrations of motion graphics and video editing capabilities, particularly showcasing assets created for social media advertising.

Process Documentation:

• Prototypes or examples showcasing the process of iterative design based on A/B testing outcomes and user feedback.

• Visualizations or explanations of how user research, usability testing, or heat mapping data informed design decisions.

• Examples of workflow for collaborating with media buyers or content teams to align creative with campaign strategy.

📝 Enhancement Note: For a role emphasizing performance and CRO, the portfolio is crucial. It needs to go beyond just aesthetics and showcase the candidate's ability to impact business metrics. Applicants should prepare to walk through the data and testing process behind their work, demonstrating a strategic approach to design.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a remote Performance Creative Designer with 2-5 years of experience in Mexico, the estimated salary range is between MXN $400,000 to MXN $700,000 annually, depending on experience and specific skill alignment. This estimation considers the living wage commitment mentioned by Directive and regional market data for creative roles in Mexico with performance marketing expertise.

Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision plans for employees and dependents, with a 100% employer-paid option for employees and a 50% contribution for dependents.

• Holistic Well-being Support: Access to mental health resources via Spring Health (therapists) and Headspace membership, physical therapy through Omada, fertility support, and virtual fitness classes via Aaptiv.

• Primary Care Access: Complimentary One Medical membership for both primary and virtual care services.

• Generous Time Off: Unlimited Paid Time Off (PTO) with a mandatory minimum of two weeks, paid company holidays, a dedicated birthday off, an annual "End of Year Recharge" period (December 24 - January 1), and paid parental leave.

• Financial Security: Traditional and Roth 401(k) retirement plans with a 3% company match.

• Performance Incentives: Annual bonus program that scales with tenure, rewarding long-term commitment.

• Living Wage Commitment: A set living wage is guaranteed for all employees.

Working Hours: Standard full-time commitment, estimated at 40 hours per week, with flexibility inherent in a remote role. The company emphasizes collaboration through virtual meetings (Zoom) and Slack, supporting efficient work practices.

📝 Enhancement Note: The provided benefits are extensive and focus on holistic employee well-being, which is a strong differentiator. The "set living wage" is a notable policy. The salary estimate is based on the role's requirements, location, and provided benefits package, reflecting a competitive offering for a specialized remote role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing Consultancy, specializing in B2B SaaS, enterprise technology, industrial, and commerce brands. Directive positions itself as "revenue-first," indicating a strong focus on driving tangible business results for clients through strategic marketing.

Company Size: Directive has grown significantly, indicating a dynamic and potentially scaling environment. While a precise number isn't given, the range of services and client types suggests a medium-sized consultancy (e.g., 50-250 employees).

Founded: Founded in 2017, Directive is a relatively young but established consultancy that has built a reputation for performance-driven marketing. This implies an agile, forward-thinking culture that values innovation and results.

Team Structure:

• The Creative team likely comprises designers, motion graphics artists, and potentially video editors who collaborate closely with media planning, paid media specialists, content strategists, and account management teams.

• Reporting structures are likely lean and agile, enabling quick decision-making and cross-functional collaboration. This role reports into a Creative Lead or Director.

Methodology:

• Data-Driven Design: Emphasis on using analytics, A/B testing, and user research to inform and validate creative decisions.

• Performance-First Approach: Creative output is directly tied to achieving client business objectives and driving revenue growth.

• Agile Collaboration: Rapid iteration and communication across teams to adapt to campaign needs and market changes.

• Continuous Learning: Encouragement to stay updated on industry trends, including AI and automation, to enhance service offerings.

Company Website: https://directiveconsulting.com/

📝 Enhancement Note: Directive's focus on being "revenue-first" is paramount. This means the ideal candidate must demonstrate an understanding of how design contributes to business outcomes, not just aesthetic appeal. The company's relatively young age suggests a culture that is likely more innovative and less bureaucratic than older, established agencies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level contributor (2-5 years of experience). It requires a solid foundation in design principles combined with specialized knowledge in performance marketing and CRO. The candidate is expected to be largely self-sufficient in executing tasks but will collaborate within a team structure.

Reporting Structure: The Performance Creative Designer will likely report to a Creative Director, Lead Designer, or Head of Creative. They will also work closely with Project Managers, Media Directors, and Account Managers.

Operations Impact: The impact of this role is directly tied to client performance. By creating more effective creative assets and optimizing them through testing, the designer directly influences client KPIs such as lead generation, conversion rates, and ultimately, revenue. This role is critical for the consultancy's ability to deliver measurable results and retain clients.

Growth Opportunities:

• Specialization: Deepen expertise in specific performance channels (e.g., LinkedIn Ads, Meta Ads) or CRO techniques, becoming a subject matter expert.

• Leadership: Progress to a Senior Performance Creative Designer role, mentoring junior designers, leading creative projects, and potentially managing a small team.

• Strategic Input: Contribute more significantly to campaign strategy by leveraging creative insights derived from performance data to inform media planning and client campaign direction.

• Skill Expansion: Develop advanced skills in video production, complex motion graphics, or UX/UI design for more sophisticated landing page and website optimization projects.

• Client-Facing Roles: Transition into roles with more direct client interaction, presenting creative strategies and performance insights.

📝 Enhancement Note: The growth path here is clear: from execution to specialization and potentially leadership. The emphasis on "revenue-first" means that growth is likely tied to demonstrable impact on client success metrics. Candidates should be prepared to discuss how they've driven results.

🌐 Work Environment

Office Type: Directive operates as a "remote-first" company, offering flexibility. While there are offices in Irvine, California, this specific role is designated for remote work within Mexico.

Office Location(s): The role is based in CDMX, Mexico, but is fully remote. Directive also has offices in Irvine, California, and can accommodate remote employees in Canada, the UK, and Australia for certain positions.

Workspace Context:

• Virtual Collaboration: Primary interaction occurs through virtual meetings via Zoom and instant messaging via Slack, requiring strong digital communication skills and self-discipline.

• Technology: Employees are provided with a laptop (PC or Mac available) and access to necessary software platforms, requiring proficiency in using digital tools for productivity and collaboration.

• Home Office Setup: Candidates must have reliable internet access and a professional background for virtual meetings, along with the ability to remain stationary for extended periods.

Work Schedule: The role is full-time, typically 40 hours per week. While remote, adherence to project deadlines and availability for scheduled meetings is crucial. The remote-first model implies a degree of flexibility in managing personal work hours, provided project deliverables and team collaboration needs are met.

📝 Enhancement Note: The "remote-first" culture means that effective asynchronous and synchronous communication via digital tools is essential. Candidates should be comfortable working autonomously and collaborating virtually. The requirement for a professional background and ability to remain stationary are standard for remote roles emphasizing client-facing interactions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output. Preparation Tip: Ensure your portfolio clearly highlights performance creative and CRO projects with measurable results.

• Hiring Manager Interview: A discussion about your experience, skills, and alignment with the role's responsibilities. Preparation Tip: Be ready to discuss specific examples of A/B tests you've worked on, the tools you used, and the outcomes achieved.

• Creative/Technical Assessment: Potentially a design challenge or a deeper dive into your portfolio, focusing on your thought process behind performance-driven creative. Preparation Tip: Prepare to present 1-2 key portfolio pieces, explaining your strategic approach, the data informing your decisions, and the impact of your work.

• Team/Cultural Fit Interview: Meeting with potential team members to assess collaboration style and cultural alignment. Preparation Tip: Prepare questions about the team's workflow, collaboration tools, and how creative performance is measured and discussed.

Portfolio Review Tips:

• Quantify Impact: Clearly articulate the business impact of your designs using metrics (e.g., % increase in conversion rate, % decrease in bounce rate, improvement in CTR).

• Showcase Process: Include brief explanations of your design process, from initial brief and research to iteration based on A/B testing and data analysis.

• Highlight CRO Tools: If possible, mention the specific CRO tools you utilized for testing and analysis within your case studies.

• Tailor to Performance: Emphasize projects that demonstrate your understanding of performance marketing channels (LinkedIn, Meta, etc.) and how creative is optimized for these platforms.

• Motion Graphics & Video: Include examples of short-form video or motion graphics created specifically for advertising purposes.

Challenge Preparation:

• Expect a task that requires you to analyze a hypothetical campaign or landing page and propose creative improvements based on performance data or user insights.

• Focus on demonstrating your problem-solving approach, your understanding of CRO principles, and your ability to translate data into actionable creative recommendations.

• Be prepared to present your findings and recommendations concisely, as you would to a client or internal team.

📝 Enhancement Note: The interview process is expected to be rigorous, focusing heavily on quantifiable results and strategic thinking behind creative execution. Candidates must be prepared to "prove" the performance impact of their work through their portfolio and interview responses.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, InDesign for graphic design and asset creation.

• Figma: Essential for collaborative design, prototyping, and creating interactive assets and landing page mockups.

• Adobe Premiere Pro / After Effects: Required for basic video editing, motion graphics creation, and producing short-form video ad content.

Analytics & Reporting:

• CRO Tools: Experience with Optimizely, Unbounce, and/or Crazyegg is highly valued for implementing and analyzing A/B tests.

• Heatmapping & User Analytics: Familiarity with tools for user research, usability testing, and analyzing user behavior (e.g., Hotjar, Google Analytics) to inform design decisions.

CRM & Automation:

• While not a primary focus, familiarity with how creative assets integrate into broader marketing automation platforms or CRM systems (e.g., HubSpot, Salesforce Marketing Cloud) can be beneficial for understanding campaign context.

• Experience with project management tools (e.g., Asana, Jira) is expected for managing multiple projects and communicating with stakeholders.

📝 Enhancement Note: The emphasis on Figma, Adobe Creative Suite, and specific CRO tools is paramount. Candidates should be prepared to discuss their proficiency and how they leverage these tools to achieve performance goals.

👥 Team Culture & Values

Operations Values:

• Revenue-First: A core value driving all work; success is measured by tangible business outcomes and client revenue growth. Operations professionals are expected to align their efforts with this goal.

• People First: A commitment to employee well-being, fostering a supportive and inclusive environment with comprehensive benefits.

• Curiosity & Ambition: Encouragement to explore new ideas, experiment with creative approaches, and drive for continuous improvement.

• Data-Driven: Decisions are informed by analytics, testing, and measurable results. Operations professionals are expected to leverage data to refine strategies and executions.

• Collaboration: Teamwork across functions is essential for success, requiring strong communication and a willingness to share insights and feedback.

Collaboration Style:

• Cross-Functional Integration: Designers work hand-in-hand with media planners, content strategists, and account managers to ensure creative is strategically aligned and impactful.

• Feedback-Oriented: A culture that embraces constructive feedback to improve creative performance and personal development.

• Agile & Responsive: The ability to adapt quickly to client needs, campaign shifts, and new performance data.

📝 Enhancement Note: The "Revenue-First" and "People First" values are central to Directive's culture. Candidates should be able to articulate how their work, particularly in creative design, directly contributes to client revenue and how they embody a people-centric approach in their collaborations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to produce visually compelling creative that also performs exceptionally well in data-driven advertising environments, requiring a blend of artistic skill and analytical rigor.

• Rapid Iteration & Testing: Constantly adapting designs based on A/B test results and evolving campaign performance metrics demands agility and a data-informed mindset.

• Platform Nuances: Staying current with the ever-changing specifications, best practices, and audience behaviors across multiple social media and advertising platforms.

• Client Expectations: Meeting the high expectations of B2B SaaS and enterprise technology clients who are focused on measurable ROI from their marketing investments.

Learning & Development Opportunities:

• Advanced CRO & UX: Opportunities to deepen understanding and application of CRO strategies and user experience principles.

• Performance Channel Specialization: Becoming an expert in creative best practices for specific high-impact channels like LinkedIn or TikTok.

• Emerging Tech: Learning to integrate AI and automation tools into the creative workflow to enhance efficiency and effectiveness.

• Client Strategy: Gaining insights into broader marketing strategies and business objectives of diverse B2B clients, fostering strategic thinking.

📝 Enhancement Note: The challenges highlight the dynamic nature of performance marketing creative. Candidates should be prepared to discuss how they overcome these challenges by leveraging data, continuous learning, and collaborative problem-solving.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed creative that significantly improved a key marketing KPI. What was your process, what data did you use, and what were the results?" Preparation: Prepare a detailed case study from your portfolio that quantifies performance impact.

• "How would you approach designing an A/B test for a landing page aimed at generating B2B SaaS demo requests? What elements would you test and why?" Preparation: Think about common CRO hypotheses and elements like headlines, CTAs, form fields, and value propositions.

Company & Culture Questions:

• "What interests you about Directive's revenue-first approach to marketing?" Preparation: Research Directive's website and case studies; connect their approach to your own performance-driven mindset.

• "How do you stay updated on design trends, performance marketing best practices, and new creative technologies like AI?" Preparation: Be ready to share specific resources you follow (blogs, podcasts, influencers, courses).

Portfolio Presentation Strategy:

• Tell a Story: For each piece, explain the client's objective, your role, your creative process, the data/research that guided your decisions, the specific creative execution, and the measurable results achieved.

• Focus on Impact: Dedicate significant time to discussing the performance metrics and how your creative directly contributed to them. Quantify your achievements whenever possible.

• Demonstrate Tool Proficiency: Briefly mention the tools you used (Figma, Adobe Suite, CRO tools) and how they facilitated your work.

• Showcase Adaptability: Highlight examples where you had to adapt creative for different platforms, audiences, or testing variations.

📝 Enhancement Note: Interviewers will be looking for a candidate who can blend creative vision with a data-driven, results-oriented approach. The ability to articulate the "why" behind design choices, backed by performance data, is key.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the provided link on Ashby HQ.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in performance creative, CRO, and A/B testing. Prioritize projects with quantifiable results and clear case studies.

• Resume Optimization: Clearly articulate your proficiency with required design and CRO tools (Figma, Adobe Creative Suite, Premiere Pro, After Effects, Optimizely, etc.) and your experience with performance marketing metrics.

• Interview Preparation: Practice presenting your portfolio with a focus on business impact and data insights. Prepare to discuss your problem-solving approach for performance challenges.

• Company Research: Understand Directive's "revenue-first" philosophy and their client base (B2B SaaS, enterprise tech). Consider how your creative skills can directly contribute to their clients' business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.