Performance Creative Designer | LATAM Only | 81171

📍 Job Overview

Job Title: Performance Creative Designer | LATAM Only | 81171

Company: Remote Talent LATAM (Client: U.S. Digital Agency)

Location: Panama

Job Type: Full-Time

Category: Creative Operations / Performance Marketing Design

Date Posted: August 06, 2026

Experience Level: Mid-Level (3-7 years)

Remote Status: 100% Remote (LATAM)

🚀 Role Summary

• Spearhead the creation of high-impact static and video advertisements for paid media campaigns across Meta, Instagram, TikTok, YouTube, and Google.

• Drive measurable business results by transforming campaign insights into compelling, performance-optimized creative assets.

• Continuously test and iterate on creative concepts, headlines, visuals, and calls-to-action based on detailed performance data analysis.

• Develop engaging short-form video ads and motion graphics, optimizing for sound-off viewing and social media consumption trends.

• Collaborate closely with media buyers, strategists, and analysts to ensure creative alignment with campaign objectives and brand identity.

📝 Enhancement Note: This role is critical for a digital agency focused on performance marketing. The "Performance Creative Designer" title signifies a strong emphasis on data-driven creative development and direct response, rather than purely brand-focused design. The position requires a blend of artistic skill and analytical understanding to achieve measurable client outcomes.

📈 Primary Responsibilities

• Design and produce high-performing static and video advertisements tailored for paid media campaigns across key digital platforms including Meta, Instagram, TikTok, YouTube, and Google Ads.

• Develop innovative creative concepts that effectively capture audience attention, clearly communicate core messaging, and drive desired actions such as engagement and conversions.

• Ensure all creative assets adhere strictly to platform-specific best practices, formatting, dimensions, and technical requirements to maximize delivery and impact.

• Create multiple variations of creative assets to facilitate robust A/B and multivariate testing strategies, enabling continuous performance improvement.

• Iterate on headlines, hooks, visual elements, calls-to-action (CTAs), and overall messaging based on real-time campaign performance data and insights.

• Collaborate closely with paid media teams to analyze key performance metrics including Click-Through Rate (CTR), Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), and Conversion Rate (CVR).

• Utilize performance insights to inform and refine future creative development and optimization efforts.

• Produce engaging short-form video advertisements through skilled motion graphics, animation, captioning, transitions, and dynamic visual storytelling techniques.

• Edit performance-focused video content specifically optimized for sound-off viewing environments and diverse social media consumption patterns.

• Develop User-Generated Content (UGC)-style creative assets and motion graphics that align with current platform trends and audience preferences.

• Balance direct-response performance marketing objectives with each client's unique brand identity and established visual guidelines.

• Design landing pages and other conversion-focused digital assets that ensure a seamless and effective post-click experience for users.

• Maintain creative consistency across all assets while simultaneously optimizing for maximum conversion performance.

• Partner proactively with media buyers, strategists, account managers, and fellow creative team members throughout the entire campaign development lifecycle.

• Present creative concepts and strategies internally to stakeholders and effectively incorporate feedback into design iterations.

• Stay abreast of emerging creative trends, platform updates, competitor advertising strategies, and evolving best practices in paid media.

📝 Enhancement Note: The responsibilities highlight a deep integration between creative execution and performance metrics. The role requires not just artistic talent but also a strategic understanding of how creative impacts campaign success and client ROI. The emphasis on iterating based on data underscores a performance-driven operational approach to design.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, or a related field is preferred. Experience:

• 3–7 years of progressive experience in a Graphic Designer, Performance Creative Designer, Digital Designer, Motion Designer, or a closely related creative role.

• Prior experience working within a marketing, advertising, or digital agency environment is highly preferred, demonstrating an understanding of client-driven project workflows and deadlines. Required Skills:

• Strong portfolio showcasing a minimum of 3-7 years of experience, with a significant emphasis on paid social creatives, digital advertising campaigns, and short-form video content.

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and After Effects, for creating and manipulating visual assets and animations.

• Demonstrated experience with Figma for designing landing pages, digital assets, and collaborative design workflows.

• Strong video editing and motion design skills, capable of producing dynamic and engaging video content.

• Solid understanding of paid media platforms such as Meta (Facebook/Instagram), TikTok, YouTube, and Google Ads, including their creative specifications and best practices.

• Familiarity with core performance marketing concepts, including the principles of A/B testing and creative optimization for direct response.

• Proven ability to work collaboratively within cross-functional teams, effectively managing multiple projects and deadlines simultaneously in a fast-paced environment.

• Excellent communication, organization, and time management skills, essential for remote collaboration and project delivery.

• Strong English communication skills (written and verbal) are required for effective interaction with U.S.-based clients and internal teams. Preferred Skills:

• Experience creating User-Generated Content (UGC)-style advertising content, known for its authenticity and high engagement rates.

• Proven experience working with Direct-to-Consumer (DTC) or eCommerce brands, understanding their specific marketing needs and creative strategies.

• Familiarity with Meta Ads Library and other creative research tools to inform design strategy and competitive analysis.

• Experience designing presentations and client-facing pitch decks, demonstrating an ability to articulate creative strategy and rationale.

📝 Enhancement Note: The experience requirement is specific, asking for 3-7 years, which positions this as a mid-level role. The emphasis on a portfolio showcasing paid social creatives and video content is crucial, indicating that candidates must demonstrate practical, results-oriented design work rather than purely conceptual or brand-focused portfolios. Proficiency in both Adobe Suite and Figma is a key technical requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-7 years of experience with a strong focus on paid social creatives, digital advertising campaigns, and short-form video content.

• Include examples of creative concepts that demonstrate an understanding of performance marketing principles and direct response objectives.

• Provide evidence of iterative design processes, such as A/B test variations or optimized versions of creative assets.

• Demonstrate proficiency in designing for multiple platforms (Meta, Instagram, TikTok, YouTube, Google Ads) with an awareness of their unique requirements.

• Highlight case studies or specific examples where your creative work directly contributed to measurable campaign improvements (e.g., increased CTR, ROAS, conversions). Process Documentation:

• Demonstrate the ability to document and communicate the rationale behind creative decisions, linking them to campaign goals and performance data.

• Illustrate a process for collaborating with media buyers and strategists to gather insights and feedback for creative optimization.

• Show an understanding of workflow management for producing multiple creative variations for testing and iteration.

• Outline methods for ensuring creative assets meet technical specifications and best practices for various digital advertising platforms.

📝 Enhancement Note: For a performance-focused creative role, the portfolio is paramount. It must not only display aesthetic skill but also tangible results. Applicants should be prepared to articulate the "why" behind their designs, connecting them to performance metrics and strategic objectives. The portfolio should be a testament to their ability to drive business outcomes through design.

💵 Compensation & Benefits

Salary Range:

• Starting at $3,000 USD per month. This is negotiable based on the candidate's experience and demonstrated skill set.

• This estimate is based on the provided job posting, which specifies a starting salary. For a mid-level Performance Creative Designer with 3-7 years of experience and advanced software proficiency, in LATAM countries, $3,000 USD/month is competitive, particularly for remote roles with U.S. clients. Given the negotiable aspect and potential for higher experience, the range could extend up to $4,500-$5,000+ USD/month for exceptionally qualified candidates. Benefits:

• Unlimited Paid Time Off (PTO): Offers flexibility and autonomy in managing personal time, allowing for better work-life balance.

• Local Holidays Recognized: Respects and accommodates national and local holidays in the candidate's country of residence.

• Work-from-Home Equipment Stipend: Provides financial support to ensure candidates have the necessary tools and comfortable setup for effective remote work.

• Opportunity to work with a highly collaborative and innovative U.S.-based digital agency: Access to cutting-edge projects, professional development, and a dynamic work environment. Working Hours:

• Full-time position, typically equating to approximately 40 hours per week.

• The remote nature of the role allows for some flexibility in scheduling, provided that core collaboration hours with U.S.-based teams and client availability are met.

📝 Enhancement Note: The salary is explicitly stated as a starting point, with negotiation based on experience. The $3,000 USD/month figure is a baseline for LATAM talent working with U.S. clients. Benefits like unlimited PTO and a WFH stipend are attractive for remote contractors. The "Independent Contractor" status means that candidates are responsible for their own taxes and benefits beyond those explicitly provided.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing & Advertising / Technology Services. The client is a boutique digital agency specializing in performance marketing and digital experience optimization for ambitious brands.

Company Size: The client is described as a "boutique digital agency," suggesting a smaller, more focused team, likely under 50-100 employees. This often translates to a more agile, collaborative, and hands-on work environment.

Founded: While the exact founding date isn't provided, the description implies a mature agency with experienced leadership, strategists, designers, developers, and growth marketers who have been in the industry for some time.

Team Structure:

• The Performance Creative Designer will be part of a creative team that likely includes other designers, copywriters, and potentially video specialists.

• This team will collaborate closely with performance marketing teams (media buyers, strategists, analysts) and account management.

• The reporting structure likely involves a Creative Director or Lead Designer, with direct communication channels to media buyers and strategists for campaign-specific feedback. Methodology:

• Data-Driven Creativity: A core methodology emphasizing the use of performance data (CTR, ROAS, CVR) to inform and optimize creative design.

• Experimentation & Iteration: Continuous A/B and multivariate testing of creative concepts, visuals, and messaging to achieve measurable business results.

• Agile Collaboration: Fast-paced environment fostering close collaboration between creative, media, and strategy teams to quickly adapt to campaign needs and market trends.

• Client-Centric Solutions: Focus on solving complex business challenges for clients through innovative digital products and marketing strategies.

Company Website: [Client website is not directly provided, but the company is described as a Chicago-based boutique digital agency. The hiring organization's website is https://remotetalentlatam.com/]

📝 Enhancement Note: The client's culture is characterized by a strong emphasis on measurable results, collaboration, and continuous learning within a fast-paced agency setting. For a designer, this means being comfortable with data, iterative processes, and working closely with performance marketers.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Performance Creative Designer. It requires significant hands-on experience (3-7 years) and a proven track record in performance-oriented creative execution. The responsibilities involve both execution and contribution to strategy through data-informed iterations, indicating a step beyond entry-level design roles.

Reporting Structure: The designer will report to a Creative Lead or Director and will work in close partnership with Media Buyers, Performance Strategists, and Analysts. This cross-functional reporting and collaboration structure is typical in performance marketing agencies.

Operations Impact: The Performance Creative Designer's work directly impacts campaign success by driving key performance indicators such as click-through rates, conversion rates, and return on ad spend. Their ability to create compelling, data-optimized creative is crucial for client satisfaction, retention, and the agency's overall revenue generation and reputation.

Growth Opportunities:

• Specialization: Deepen expertise in specific platforms (e.g., TikTok creative specialist) or ad formats (e.g., advanced video editing for performance).

• Creative Leadership: Transition into a Senior Performance Creative Designer role, mentoring junior designers, leading creative strategy for key accounts, or managing creative projects.

• Strategy Integration: Move towards a more strategic role, such as Creative Strategist or Performance Marketing Manager, by leveraging a strong understanding of how creative drives business outcomes.

• Client Management: Develop skills in presenting creative strategies and results directly to clients, potentially leading to account management or client-facing roles.

• Cross-functional Skill Development: Gain deeper insights into media buying, analytics, and client success management through close collaboration.

📝 Enhancement Note: The growth path for a Performance Creative Designer often involves both deepening creative expertise and broadening strategic understanding of performance marketing. The agency environment typically offers diverse project exposure, accelerating learning and career advancement.

🌐 Work Environment

Office Type: 100% Remote. This role is fully remote and specifically restricted to candidates residing in Latin American (LATAM) countries.

Office Location(s): The role is open to candidates in various LATAM countries, including Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela.

Workspace Context:

• Autonomy & Flexibility: The remote setup offers significant autonomy in managing one's workspace and daily schedule, within the bounds of meeting project deadlines and collaboration needs.

• Technology-Enabled Collaboration: Reliance on digital tools for communication, project management, and asset sharing (e.g., Slack, Asana, Google Workspace, Figma, Adobe Creative Suite).

• Global Team Interaction: Opportunity to collaborate with professionals across different LATAM countries and with U.S.-based teams, fostering a diverse and international work environment.

• Home Office Setup: The work-from-home equipment stipend suggests an expectation for a dedicated, functional, and comfortable home office setup conducive to creative work and focused analysis.

Work Schedule:

• Full-time, approximately 40 hours per week.

• While remote, there will likely be core hours or specific meeting times that require availability, particularly for collaboration with U.S.-based teams. Flexibility exists within the overall structure, but responsiveness and consistent availability during agreed-upon hours are critical.

📝 Enhancement Note: The 100% remote nature and LATAM-only restriction are defining characteristics of this work environment. Candidates must be self-motivated, adept at asynchronous communication, and comfortable working across different time zones when necessary to align with the client's operational needs.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, focusing on resume and portfolio alignment with requirements. May include a brief screening call with Remote Talent LATAM.

• Portfolio Review & Skills Assessment: A more in-depth review of the candidate's portfolio, potentially with a focus on specific case studies relevant to performance marketing. This stage might involve a practical skills test or a creative challenge.

• Client Interview: Interviews with the client's team (e.g., Creative Director, Media Buyer, Strategist) to assess creative vision, performance understanding, cultural fit, and collaboration style.

• Final Interview/Offer: Final discussions, reference checks, and offer extension.

Portfolio Review Tips:

• Highlight Performance: Curate your portfolio to prominently feature examples of paid social creatives and video ads that demonstrably drove positive results (e.g., increased CTR, ROAS, conversions). Quantify results wherever possible.

• Showcase Iteration: Include examples of A/B tests or creative variations, explaining the hypothesis behind each iteration and the resulting performance impact.

• Platform Specificity: Clearly indicate which platforms (Meta, TikTok, YouTube, Google) each creative was designed for and demonstrate an understanding of platform-specific best practices.

• Video Editing/Motion Graphics: Dedicate a section to your motion design and video editing capabilities, showcasing short-form video ads optimized for social media.

• Brand vs. Performance Balance: If possible, include examples that show how you balanced client brand identity with direct-response objectives.

• Conciseness: Ensure your portfolio is well-organized, easy to navigate, and highlights your most relevant and impactful work. A PDF portfolio or a dedicated website is recommended.

Challenge Preparation:

• Creative Challenge: Be prepared for a design challenge that simulates a real client brief, requiring you to create static or video ad concepts based on provided objectives and audience data.

• Performance Analysis: Practice articulating how you would analyze performance data (CTR, ROAS, CPA, CVR) to inform creative decisions and optimizations.

• Platform Best Practices: Review current creative best practices for Meta, TikTok, YouTube, and Google Ads, focusing on what makes ads effective for performance.

• UGC & Trends: Familiarize yourself with current UGC trends and how to create authentic-looking content that performs well.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio for evidence of performance-driven design. Candidates should prepare to discuss their creative process, how they interpret data, and how they collaborate with performance marketing teams.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required, specifically:

  • Photoshop: For static ad creation, image manipulation, and asset preparation.
  • Illustrator: For vector graphics, logos, and layout design.
  • After Effects: For motion graphics, video editing, animations, and dynamic visual effects.

• Figma: Essential for designing landing pages, digital assets, and collaborative design workflows.

• Video Editing Software: Beyond After Effects, proficiency in other video editing tools may be beneficial.

Analytics & Reporting:

• Meta Ads Manager / Google Ads Interface: Familiarity with these platforms for understanding campaign performance data and creative feedback.

• Analytics Platforms (e.g., Google Analytics): Understanding how creative impacts website behavior and conversions.

• Performance Dashboards: Ability to interpret data presented in dashboards by media buyers and analysts.

CRM & Automation:

• CRM Tools (e.g., Salesforce, HubSpot): Not directly used for design, but understanding how campaign performance contributes to CRM data and sales pipelines is beneficial.

• Project Management Tools: Proficiency in tools like Asana, Trello, or Monday.com for managing projects, deadlines, and team collaboration.

• Communication Platforms: Slack, Microsoft Teams for daily communication and collaboration.

📝 Enhancement Note: The core technical requirements are Adobe Creative Suite (Photoshop, Illustrator, After Effects) and Figma. Familiarity with the ad platforms themselves (Meta, Google) and performance metrics is crucial for understanding the context of the creative work.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: A commitment to using performance data as the primary driver for creative decisions and continuous improvement.

• Collaborative Innovation: Fostering an environment where creative ideas are shared, debated, and refined through cross-functional teamwork.

• Agility & Adaptability: Embracing a fast-paced workflow that allows for rapid iteration and adaptation to changing campaign needs and market trends.

• Results-Oriented Mindset: A primary focus on achieving measurable business outcomes and delivering tangible value to clients.

• Continuous Learning: Encouraging ongoing development in creative techniques, platform knowledge, and performance marketing strategies.

Collaboration Style:

• Integrated Partnerships: Close, ongoing collaboration between designers, media buyers, and strategists, ensuring creative efforts are tightly aligned with campaign goals.

• Feedback-Driven Iteration: Openness to constructive feedback from all team members and stakeholders, using it to refine designs and improve performance.

• Transparent Communication: Utilizing digital communication tools to maintain clear and consistent dialogue, share progress, and address challenges proactively.

• Shared Ownership: A sense of collective responsibility for campaign success, where creative contributions are seen as integral to the overall performance.

📝 Enhancement Note: The culture emphasizes a blend of creative passion and analytical rigor. The ideal candidate will be comfortable with data, iterative processes, and close teamwork within a dynamic agency setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Performance: The primary challenge is to create visually compelling and attention-grabbing creative that also performs exceptionally well against direct-response metrics.

• Rapid Iteration Demands: The need to constantly produce multiple variations for testing and quickly iterate based on performance data can be demanding.

• Platform Evolution: Keeping pace with frequent updates and changes in creative specifications and best practices across multiple advertising platforms (Meta, TikTok, Google).

• Diverse Client Needs: Adapting creative style and strategy to a variety of client brands, industries, and campaign objectives while maintaining performance focus.

• Remote Collaboration Nuances: Effectively collaborating and communicating creative ideas and feedback across different time zones and cultures within a remote team.

Learning & Development Opportunities:

• Advanced Performance Creative Techniques: Deepen expertise in areas like UGC-style creative, advanced motion graphics for ads, and conversion-focused landing page design.

• Data Analysis Skills: Enhance ability to interpret complex performance metrics and translate them into actionable creative insights.

• Platform Mastery: Become an expert in the creative capabilities and optimization strategies for specific high-impact platforms like TikTok or YouTube.

• Client Strategy Exposure: Gain exposure to client business objectives and marketing strategies, understanding how creative fits into the broader Go-To-Market (GTM) plan.

• Cross-Functional Training: Opportunities to learn more about media buying, campaign management, and overall digital marketing strategy from colleagues.

📝 Enhancement Note: The role presents opportunities to develop highly sought-after skills in performance marketing creative, which is a critical component of digital advertising success. The challenges are directly tied to mastering this specialized field.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a piece of ad creative that significantly improved campaign performance. What was the original creative, what changes did you make, and what were the results?" (Focus: Performance Impact, Iteration)

• "How do you approach balancing a client's brand guidelines with the need for direct-response performance metrics in ad creative?" (Focus: Brand vs. Performance, Strategic Thinking)

• "Walk us through your process for creating multiple variations of an ad creative for A/B testing. What elements do you typically test?" (Focus: Process, Testing Methodology)

• "How do you stay updated on the latest creative trends and platform best practices for platforms like TikTok and Meta?" (Focus: Continuous Learning, Industry Awareness) Company & Culture Questions:

• "What interests you most about working for a digital agency focused on performance marketing?" (Focus: Motivation, Industry Fit)

• "Describe your experience working in a remote team environment. How do you ensure effective collaboration and communication?" (Focus: Remote Work Skills, Collaboration)

• "How do you handle constructive criticism or feedback on your creative work from clients or team members?" (Focus: Adaptability, Teamwork)

• "What do you know about our client's industry or types of brands they work with, and how would your creative skills benefit them?" (Focus: Research, Client Understanding) Portfolio Presentation Strategy:

• Quantify Everything: For each portfolio piece, be ready to discuss the objective, your creative solution, and the measurable results (e.g., "This campaign saw a 25% increase in CTR," or "This video ad achieved a 3x ROAS").

• Tell the Story: For case studies, structure your presentation around the problem, your solution, and the outcome. Explain your design choices and how they addressed the specific performance goals.

• Highlight Iteration: If you have examples of A/B tests or optimized creatives, clearly show the progression and explain the data-driven rationale behind the changes.

• Demonstrate Platform Nuances: Be prepared to discuss why a particular creative approach works best for Meta versus TikTok, or how you adapted assets for different formats (e.g., vertical video for Stories vs. square for feed).

• Showcase Video Skills: Be ready to play short clips of your video ads and explain your motion graphics and editing techniques.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of performance marketing, the ability to translate data into creative action, and excellent collaboration skills within a remote, fast-paced agency environment. The portfolio is the primary tool for demonstrating these capabilities.

📌 Application Steps

To apply for this Performance Creative Designer position:

• Submit your application through the provided link on Workable. Ensure your resume is in English.

• Portfolio Customization: Tailor your resume and portfolio to specifically highlight your experience in paid social creatives, digital advertising campaigns, and short-form video content. Showcase at least 3-7 years of relevant work, emphasizing performance metrics and optimization.

• Resume Optimization: Integrate keywords from the job description naturally into your resume, such as "performance marketing," "Adobe Creative Suite," "Figma," "A/B testing," "video editing," "motion design," and "paid social." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, how you use data to inform creative decisions, and your experience with platforms like Meta and TikTok. Prepare to present specific case studies from your portfolio that demonstrate measurable results.

• Company Research: Understand the client's industry (digital agency focusing on performance marketing for ambitious brands) and research their potential client base. Familiarize yourself with the concept of "performance creative" and its importance in digital advertising.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.