Paid Ads Graphic Designer

📍 Job Overview

Job Title: Paid Ads Graphic Designer

Company: WeAssist.io (Client: Personal Injury Law Firm)

Location: Philippines (Remote)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-24

Experience Level: Mid-Level (2-5 years implied)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-performing static, carousel, and animated ad creative specifically for Meta (Facebook & Instagram) paid campaigns, with expansion to YouTube and TikTok.

• Collaborate with Creative Directors and performance marketing teams to translate campaign briefs, offers, and messaging into conversion-focused, on-brand graphics.

• Rapidly produce multiple creative variations for A/B testing and adapt designs across various placements and aspect ratios (1:1, 4:5, 9:16).

• Develop simple, attention-grabbing motion graphics and animated text for ads using Adobe After Effects, focusing on enhancing engagement beyond static visuals.

📝 Enhancement Note: While the title is "Paid Ads Graphic Designer," the responsibilities and required skills clearly indicate a specialized role within performance marketing creative. The focus is on driving measurable results through ad design, not general graphic design. The "Operations" angle comes from the systematic approach to creative production, testing, and optimization within a high-volume, data-driven marketing engine.

📈 Primary Responsibilities

• Design compelling static, carousel, and animated ad creative for Meta (Facebook & Instagram) paid campaigns across various personal injury case types, and extend to YouTube and TikTok as needed.

• Collaborate closely with the Creative Director and performance marketing team to translate campaign briefs, offers, and messaging into visually engaging, conversion-focused ad graphics that align with brand identity.

• Develop scroll-stopping headlines, hooks, social proof graphics, and testimonial visuals to capture audience attention in crowded digital feeds.

• Continuously iterate on winning ad concepts, generating fresh creative variations to maintain campaign performance and combat ad fatigue.

• Design and adapt ad creative for Spanish-language campaigns, adjusting copy, layout, and messaging to resonate with the target audience.

• Animate static designs with subtle movement, text animation, and looping sequences using Adobe After Effects to boost engagement.

• Rapidly produce multiple creative variations for ongoing A/B testing, including headlines, calls-to-action (CTAs), offers, and visual elements.

• Adapt and resize ad creative across various aspect ratios and placements, including feed, Stories, Reels, and other Meta placements.

• Maintain a high-volume production pace, delivering fresh ad creative on a regular cadence to ensure campaign effectiveness.

• Incorporate feedback from the Creative Director and performance marketing team to refine and iterate on creative concepts based on performance data.

• Ensure all ad creative adheres to Meta's ad policies, including text overlay limits, aspect ratios, and prohibited content guidelines, while maintaining brand consistency.

• Support the wider creative team with social media memes, general graphics, and click-worthy thumbnails when ad workload permits.

• Organize and maintain a comprehensive library of ad creative assets, templates, and top-performing designs for efficient reuse and scaling.

• Prioritize multiple campaigns and deadlines effectively, communicating progress and potential blockers clearly and proactively.

📝 Enhancement Note: The emphasis on "high-performing," "conversion-focused," "A/B testing," "combating ad fatigue," and "measurable impact" highlights the performance marketing operations aspect of this design role. The responsibilities are structured around a systematic creative production pipeline designed to optimize campaign ROI.

🎓 Skills & Qualifications

Education: No specific degree mentioned, implying practical experience and portfolio are paramount.

Experience: 2-5 years of direct experience in paid ad creative design, particularly for Meta platforms.

Required Skills:

• Proven Meta Ad Creative Experience: Demonstrated track record designing graphic ad creative specifically for Facebook and Instagram paid advertising campaigns.

• Strong Ad Portfolio: A robust portfolio showcasing high-performing static, carousel, and animated ad creative for paid social media is essential.

• Adobe Creative Suite Proficiency: Expert-level skills in Adobe Photoshop and Adobe Illustrator for creating and manipulating graphic assets.

• Motion Graphics for Ads: Proficiency in Adobe After Effects to create simple, attention-grabbing animations, text animations, and looping sequences for ads.

• Canva Pro Expertise: Ability to leverage Canva Pro for rapid ad variations, template creation, and efficient design workflows.

• Multi-Placement Resizing: Experience adapting a single creative concept across various aspect ratios and placements, specifically 1:1, 4:5, and 9:16 for feed, Stories, and Reels.

• High-Volume Variation Production: Ability to rapidly produce numerous ad variations for testing without compromising quality or brand integrity.

• Meta Ad Specs & Policy Knowledge: Working knowledge of Meta's advertising specifications, including text overlay limits, aspect ratios, and compliance with content policies.

• AI Tool Integration: Hands-on experience with AI software such as ChatGPT, Claude, Higgsfield, or Google Veo 3 for creative ideation and asset generation.

• Organized Communication: Excellent communication skills, ability to manage multiple campaigns and deadlines, and proactively report progress and blockers.

• Independent Work Ethic: Ability to work effectively independently and as part of a remote team.

• Reliable Remote Setup: Stable, reliable internet connection and a professional remote workspace setup (good camera, microphone).

Preferred Skills:

• Spanish Language Design Ability: Experience adapting layouts and messaging for Spanish-language ad creative.

• Social Graphics Range: Comfort and skill in creating various social media graphics, including memes and click-worthy thumbnails.

• YouTube & TikTok Ad Formats: Experience designing ad creative beyond Meta platforms, specifically for YouTube and TikTok.

📝 Enhancement Note: The emphasis on "proven Meta Ad Creative Experience," "strong ad portfolio," and "high-volume variations" points to a need for candidates who can demonstrate immediate impact and scalability in ad creative production, a key aspect of performance marketing operations. The AI tool requirement also signals a forward-thinking approach to creative generation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• High-Performing Meta Creative: The portfolio must prominently feature examples of paid ad creative (static, carousel, animated) that have demonstrably performed well on Meta platforms (Facebook & Instagram). This includes showcasing a range of concepts and results.

• A/B Testing Variations: Include examples demonstrating the ability to create multiple variations of ad creative (e.g., different headlines, CTAs, visuals, offers) to support A/B testing strategies.

• Multi-Placement Adaptations: Showcase work that has been successfully adapted across different aspect ratios (1:1, 4:5, 9:16) and placements (feed, Stories, Reels).

• Motion & Animation Examples: Highlight examples of simple motion graphics or animated text within ad creative, demonstrating proficiency in Adobe After Effects for enhancing engagement.

• Brand & Platform Compliance: While not explicitly a portfolio item, candidates should be prepared to discuss how their designs adhere to brand guidelines and platform policies.

Process Documentation:

• Workflow Design & Optimization: Candidates should be ready to discuss their process for receiving briefs, ideating, designing, iterating, and delivering ad creative in a high-volume environment.

• System Implementation & Automation: While not directly implementing systems, the candidate should understand how their work integrates into marketing automation platforms and asset management systems.

• Measurement & Performance Analysis: Be prepared to discuss how creative performance is measured and how feedback from performance data influences future design iterations.

📝 Enhancement Note: For a role focused on paid ad creative, the "portfolio" is the primary artifact. The requirements emphasize not just aesthetics but functional performance, iterative testing, and adaptability – all core to operations' focus on efficiency and measurable outcomes.

💵 Compensation & Benefits

Salary Range: $9,600 - $14,400 per year (USD)

• Analysis: This range translates to approximately $800 - $1,200 per month for a full-time role. Considering the Philippines location and the specialized skill set required (Adobe Suite, After Effects, Meta Ads expertise, high-volume production), this range appears competitive for the region, aligning with mid-level to senior creative roles in outsourced talent markets. The client is a fast-growing US-based firm, suggesting a willingness to invest in talent that drives performance.

Benefits:

• 13th Month Bonus: A significant bonus, often equivalent to an additional month's salary, common in many Asian countries.

• Permanent Work-From-Home / Remote Setup: Full flexibility to work from any location.

• Health Insurance: Comprehensive medical coverage.

• Dental Insurance: Coverage for dental care.

• Mental Health Insurance: Support for psychological well-being.

• Growth Opportunity: Potential for professional development and advancement within the client's organization.

• Performance-Based Raises: Salary increases tied to individual performance and contributions.

• Prizes and Bonuses: Additional rewards for exceptional performance or achievements. Working Hours:

• Full-time; 9:00 am to 6:00 pm EST (Eastern Standard Time). This implies working US business hours, crucial for real-time collaboration with US-based teams.

• The role is fully remote, offering flexibility in location.

📝 Enhancement Note: The salary range is explicitly provided, but the breakdown and comparison to regional benchmarks add context. The inclusion of a 13th-month bonus is a significant benefit often found in the Philippines. The EST working hours are critical for operational alignment with the US client.

🎯 Team & Company Context

🏢 Company Culture

Industry: Personal Injury Law (Client) / Outsourced Professional Services (WeAssist.io)

• Client Industry Context: The client is a rapidly scaling personal injury law firm that uses aggressive, data-driven marketing to attract clients. This means the creative operations must be agile, responsive, and focused on performance metrics. The industry is competitive, requiring innovative and effective marketing strategies.

• WeAssist.io Context: WeAssist.io focuses on connecting global talent with US businesses, emphasizing meaningful opportunities and growth for outsourced professionals. They foster an inclusive culture and prioritize long-term fit.

Company Size:

• Client: Fast-growing, named fastest-growing injury law firm in the US two years running, Inc. 5000 honoree. This implies a dynamic, high-paced environment with significant growth and potential for impact.

• WeAssist.io: 100+ outsourced professionals and growing. This indicates a substantial network of talent and a well-established recruiting and support infrastructure.

Founded:

• Client: Founded in 2018. Relatively young but has experienced explosive growth, indicating a modern, agile, and forward-thinking approach.

• WeAssist.io: Built by Reef Colman to empower individuals and create opportunities. This suggests a mission-driven organization with a focus on employee well-being and development.

Team Structure:

• Operations Team: The Paid Ads Graphic Designer will work closely with a Creative Director and the performance marketing team. This suggests a structured creative department within the marketing function.

• Cross-functional Collaboration: Collaboration is expected with performance marketers, potentially legal teams for compliance checks, and other creative team members. The role also supports the wider creative team and involves communication with various stakeholders.

• Reporting: Likely reports to the Creative Director or a Marketing Manager responsible for paid media creative.

Methodology:

• Data-Driven Creative: The marketing approach is described as "data-driven creative," emphasizing that design decisions are informed by campaign performance and testing.

• Agile Production: The need for high-volume variations and rapid iteration suggests an agile approach to creative development, similar to agile methodologies in software development but applied to marketing assets.

• AI Integration: The use of AI tools for creative ideation and generation indicates a commitment to leveraging technology for efficiency and innovation.

Company Website: https://weassist-io.breezy.hr (WeAssist.io)

📝 Enhancement Note: The "Operations" aspect is deeply embedded in the client's marketing methodology – using data, testing, and iterative design to achieve measurable results within a high-growth, competitive industry. WeAssist.io's role is to facilitate this by providing skilled talent.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized designer within a performance marketing framework. It's not a pure operations role but requires an operations-minded approach to creative production. The level is mid-career, requiring proven experience rather than entry-level skills.

Reporting Structure: The designer will likely report to a Creative Director or a Marketing Lead overseeing paid media creative. They will collaborate closely with performance marketers.

Operations Impact: The Paid Ads Graphic Designer's work directly impacts the client's revenue by creating visual assets that drive clicks, conversions, and ultimately, client acquisition for the law firm. Their ability to produce effective creative at scale directly fuels the client's "record-breaking growth."

Growth Opportunities:

• Ad Craft Mastery: Hands-on exposure to high-spend Meta campaigns, extensive A/B testing, and advanced AI creative tools will significantly enhance expertise in performance-driven design.

• Broader Ad Format Experience: Opportunity to expand into YouTube and TikTok ad formats, broadening skill set beyond Meta.

• Spanish Language Creative: Developing proficiency in designing for different language markets.

• Creative Strategy Contribution: As performance is measured, there's potential to influence creative strategy based on data insights.

• Team Growth: The client's rapid scaling means opportunities to grow with the team and potentially take on more senior or specialized creative roles.

• Career Progression: Potential to move into roles like Senior Paid Ads Designer, Creative Lead, or even contribute to broader marketing strategy as experience grows.

📝 Enhancement Note: The growth opportunities are framed around deepening expertise in performance marketing creative, which is a specialized niche within broader design careers. The "operations" aspect is the systematic application of design to achieve business goals.

🌐 Work Environment

Office Type: Fully Remote. The role is 100% remote, offering flexibility in location.

Office Location(s):

• Client: Headquarters in Philadelphia, with offices in NYC (Bronx), Atlanta, Detroit, Las Vegas, and Washington, D.C. While the role is remote, understanding the client's physical footprint provides context about their operational scale.

• WeAssist.io: Connects talent worldwide, with a primary focus on the Philippines for this role.

Workspace Context:

• Collaborative Environment: While remote, collaboration is key, with regular communication via Slack and G-Suite. The emphasis on "Bring the Good Vibes" and "Count on Me" suggests a positive and reliable team dynamic.

• Operations Tools & Technology: Access to Adobe Creative Suite, Canva, Google Drive, and Slack. The role requires a professional setup with a reliable internet connection, good camera, and microphone.

• Team Interaction: Remote interaction will be facilitated through digital channels, requiring proactive communication and engagement.

Work Schedule:

• Full-time: 9:00 am to 6:00 pm EST (Eastern Standard Time). This is a critical requirement for real-time collaboration with US-based teams.

• The remote nature provides flexibility in where the work is done, but the when is tied to EST hours for operational alignment.

📝 Enhancement Note: The remote nature is central, but the EST working hours are a key operational constraint that ensures seamless integration with the client's US-based operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Screening: Submit application, likely reviewed by WeAssist.io for basic qualifications and fit.

• Portfolio Review: A critical step where the candidate's ad creative portfolio will be thoroughly assessed for performance, design quality, and relevance to paid social media.

• Skills Assessment/Case Study: Candidates may be asked to complete a design challenge or case study simulating a real-world task (e.g., creating variations for a specific campaign brief). This assesses practical skills and problem-solving under pressure.

• Interview with Hiring Manager/Team: Likely an interview with the Creative Director or a member of the performance marketing team to discuss experience, approach, and cultural fit.

• Final Evaluation: Assessment based on skills, portfolio, interview performance, and cultural alignment with the client's values.

Portfolio Review Tips:

• Highlight Performance: For each piece or case study, clearly articulate the objective, your role, the creative solution, and – if possible – the results or impact. Use metrics if available.

• Showcase Variety & Adaptability: Include examples of static, carousel, and animated ads, as well as adaptations for different placements and languages.

• Demonstrate Process: Be prepared to walk through your design process, from brief interpretation to final delivery, and how you incorporate feedback and testing.

• Focus on Meta: Prioritize examples specifically designed for Meta platforms, as this is the primary requirement.

• Quality over Quantity: While high-volume is a requirement for the role, the portfolio should showcase quality work that demonstrates strategic thinking and effective design.

Challenge Preparation:

• Understand the Client: Research the personal injury law firm's brand, their target audience, and their marketing approach (as described in the job post).

• Meta Ad Best Practices: Refresh knowledge on current Meta ad creative best practices, trends, and compliance requirements.

• Rapid Iteration: Practice creating multiple variations of a single concept quickly.

• AI Tool Familiarity: Be ready to discuss how you would use AI tools to brainstorm or generate initial concepts or variations.

• Concise Communication: Prepare to articulate your design decisions and process clearly and concisely, especially when discussing performance.

📝 Enhancement Note: The "portfolio review" is central to this role, and the tips focus on demonstrating the performance aspect of the design, linking it directly to business objectives, which is the core of operations-focused roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop & Illustrator: Core tools for creating and editing static ad graphics, manipulating images, and designing layouts. High proficiency is essential.
  • After Effects: Required for creating motion graphics and animated text for ads, enhancing engagement beyond static visuals.

• Canva Pro: Used for rapid ad variations, template creation, and potentially simpler design tasks. Efficiency and familiarity are key.

• Meta Ads Manager/Platform: Implicitly required to understand ad specs, placements, and potentially review campaign performance related to creative.

Analytics & Reporting:

• While the designer isn't directly responsible for analytics, they must understand how their creative is measured. Familiarity with how performance metrics (CTR, CPC, Conversion Rate) relate to creative is beneficial. CRM & Automation:

• Google Drive & G-Suite: Essential for asset organization, collaboration, and sharing. Proficiency in Google Docs, Sheets, and Drive is expected.

• Slack: The primary communication tool for team interaction and project updates.

AI Tools:

• ChatGPT, Claude, Higgsfield, Google Veo 3: Hands-on experience with these or similar AI tools for creative ideation, asset generation, or concept development.

📝 Enhancement Note: The explicit mention of specific software like Adobe Creative Suite, Canva, and AI tools is crucial for operations roles. The emphasis is on proficiency and how these tools are used within the creative production pipeline.

👥 Team Culture & Values

Operations Values (Client's):

• Bring the Good Vibes: An upbeat, positive attitude that fosters a pleasant and inspiring work environment, essential for remote collaboration.

• Count on Me: Reliability and dependability, ensuring tasks are completed on time and to a high standard. This is critical for a high-volume, performance-driven role.

• Better Every Day: A commitment to continuous improvement, learning new skills, and refining processes and designs.

• All In, Always: Dedication and loyalty to the mission and the organization's goals, demonstrating a strong work ethic.

• Integrity First: Upholding ethical standards and doing the right thing, especially important in legal marketing.

• Never Back Down: Tenacity and resilience in facing challenges, pushing through difficult tasks, and striving for optimal results.

• Lead with Heart: Compassion and empathy, reflecting the firm's mission to help victims.

Collaboration Style:

• Proactive & Communicative: Given the remote nature and fast-paced environment, open and proactive communication is vital.

• Data-Informed: Decisions and iterations are informed by performance data, requiring an analytical mindset even in a creative role.

• Iterative & Experimental: A willingness to test multiple variations and learn from results is core to the collaborative process.

• Supportive: The culture encourages lifting each other up and fostering a positive team dynamic.

📝 Enhancement Note: The values emphasize both the "soft skills" necessary for remote teamwork and the "hard-driving" traits needed for a high-performance marketing environment. These are crucial for understanding how an operations team functions and what behaviors are valued.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production Pace: Consistently delivering a large number of ad variations while maintaining quality and meeting deadlines.

  • Mitigation: Efficient workflow, mastery of tools, effective time management, and leveraging AI for initial concepts or variations.

• Creative Fatigue: Designing ads that remain effective and engaging over time, combating audience wear-out.

  • Preparation: Staying updated on creative trends, continuously testing new angles, and collaborating closely with performance marketers.

• Platform Compliance: Navigating and adhering to evolving Meta ad policies and specifications.

  • Learning Resources: Staying informed through Meta's official resources and industry blogs.

• Balancing Performance & Brand: Creating visually appealing ads that also drive conversions and adhere to brand guidelines.

  • Adaptation: Understanding the client's brand deeply and focusing on how creative elements directly influence performance metrics. Learning & Development Opportunities:

• Specialized Skill Advancement: Deepening expertise in paid social creative, motion graphics for ads, and AI-driven design tools.

• Performance Marketing Insights: Gaining hands-on experience with high-spend campaigns and understanding the direct impact of creative on ROI.

• Cross-Platform Expansion: Potentially learning to design for YouTube and TikTok ad formats.

• Spanish Language Creative: Developing skills in localization and cultural adaptation for advertising.

• Mentorship: Working under a Creative Director and alongside experienced performance marketers.

📝 Enhancement Note: Identifying potential challenges and framing them as growth opportunities is key for operations roles, demonstrating a proactive and problem-solving mindset.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a new set of ad variations for a Meta campaign. How do you ensure they are distinct yet aligned with the original concept?" (Focus on process, iteration, and testing.)

• "How do you balance creative appeal with the need for clear calls-to-action and compliance with platform policies?" (Focus on strategic thinking and understanding constraints.)

• "Walk me through a time you designed an ad that performed exceptionally well. What elements do you think contributed to its success?" (Focus on impact, data interpretation, and design rationale.) Company & Culture Questions:

• "Based on what you know about our client, what kind of creative themes or styles do you think would resonate most with personal injury victims?" (Assess research and understanding of the client's mission.)

• "How do you maintain a positive and productive attitude in a fully remote work environment, especially when facing tight deadlines?" (Assess cultural fit and remote work adaptability.)

• "How do you incorporate feedback from performance marketers or clients into your designs, especially if it differs from your initial creative vision?" (Assess collaboration and data-driven approach.) Portfolio Presentation Strategy:

• Tell a Story: For each key piece in your portfolio, explain the brief/objective, your creative process, the specific design choices made, and the outcome or impact.

• Highlight Performance Metrics: If possible, include data points (e.g., CTR, conversion rate improvements) to demonstrate the effectiveness of your creative.

• Showcase Adaptability: Present examples of how you've adapted creative for different placements (feed vs. Stories) or variations for A/B testing.

• Explain Your Tools & Process: Be ready to discuss how you use tools like Photoshop, After Effects, and AI to achieve your design goals efficiently.

• Address AI Usage: Be prepared to discuss your experience and philosophy on using AI tools in your creative workflow.

📝 Enhancement Note: Interview questions are tailored to assess not just design skill but also the operations mindset: process, data-driven decision-making, efficiency, and adaptability.

📌 Application Steps

To apply for this Paid Ads Graphic Designer position:

• Submit your application through the provided link on Breezy HR.

• Portfolio Customization: Curate your portfolio to prominently feature high-performing Meta ad creative (static, carousel, animated). Include examples of A/B testing variations and multi-placement adaptations. If possible, highlight any performance metrics or case study details.

• Resume Optimization: Tailor your resume to highlight experience with Adobe Creative Suite (Photoshop, Illustrator, After Effects), Canva Pro, Meta Ad creative, motion graphics, and AI tools. Quantify achievements where possible (e.g., "Designed X ad variations per week," "Contributed to Y% CTR increase").

• Interview Preparation: Review the client's mission and marketing approach. Practice articulating your design process, how you handle feedback, and your experience with performance-driven creative. Be ready to discuss your approach to AI tools.

• Company Research: Familiarize yourself with WeAssist.io's mission and values, as well as the client's background as a rapidly growing personal injury law firm. Understand the "Integrity First," "Never Back Down," and "Lead with Heart" values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.