Newsletter Content Designer (m/w/d)

📍 Job Overview

Job Title: Newsletter Content Designer (m/w/d)

Company: Rügamer & Steiner Consulting GmbH

Location: Düsseldorf, North Rhine-Westphalia, Germany

Job Type: FULL_TIME

Category: Marketing Operations / Content Operations

Date Posted: 2026-09-11

Experience Level: Entry-Level to Junior (0-2 years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on the end-to-end creation and design of email marketing campaigns, specifically newsletters, for a diverse portfolio of e-commerce clients.

• You will be responsible for integrating compelling copywriting with engaging visual design elements, leveraging AI tools and a design system to ensure brand consistency and optimize performance.

• The position requires a proactive approach to content development, from understanding client briefs to managing the final delivery and analyzing campaign results.

• This is a hands-on role within a dynamic agency environment, emphasizing rapid learning, high output, and direct ownership of the entire newsletter creation process.

📝 Enhancement Note: While the title is "Newsletter Content Designer," the responsibilities described (writing copy, designing, using AI, understanding client briefs, and analyzing results) indicate a role that bridges content creation, graphic design, and basic marketing operations within the email marketing domain. The emphasis on "doing the whole thing yourself" suggests a lean, agile environment where individuals are empowered with significant autonomy. The target audience is likely individuals with a strong creative flair and a desire to learn the full lifecycle of email marketing campaign execution.

📈 Primary Responsibilities

• Develop and write engaging copy for newsletters, including subject lines, preview text, and body content, tailored to specific brand voices and campaign objectives.

• Design and construct newsletter layouts using a provided Figma design system, ensuring visual appeal, brand consistency, and optimal user experience across devices.

• Adapt and integrate graphics and visual assets into newsletter designs, with potential for AI-assisted image selection or modification.

• Interpret client briefs and campaign requirements to inform content strategy, structure, and messaging for each newsletter.

• Manage the entire newsletter creation workflow from initial brief to final client approval and deployment, ensuring timely delivery.

• Collaborate with the internal team to understand performance metrics and apply insights to future campaign designs and copy.

• Utilize and experiment with AI tools (e.g., ChatGPT, Claude) to enhance content creation efficiency and effectiveness.

• Maintain knowledge of the brand voice and visual identity for 30-40 different e-commerce brands.

📝 Enhancement Note: The core responsibility is described as "building the whole newsletter yourself," which implies a comprehensive ownership of the campaign lifecycle from ideation to execution. This contrasts with roles where tasks are siloed. The emphasis on "30 to 40 brands" suggests a need for efficient workflow management and the ability to quickly switch contexts.

🎓 Skills & Qualifications

Education: Formal education in design, marketing, communications, or a related field is not a strict requirement. The company prioritizes practical skills and mindset.

Experience: 0-2 years of experience in marketing, content creation, graphic design, or digital campaign management. Previous experience with newsletters or email marketing is a plus but not essential.

Required Skills:

• Exceptional written communication skills with a keen eye for detail and ability to adapt tone and style for different brands.

• Strong visual design sensibility and an aptitude for creating aesthetically pleasing and effective layouts.

• Proficiency or rapid learning ability with design tools, specifically Figma, is highly desirable.

• Comfort and familiarity with leveraging Artificial Intelligence (AI) tools for content generation and enhancement.

• High level of initiative, self-motivation, and a proactive approach to task completion.

• Ability to learn new tools and processes quickly (within days).

• Strong work ethic and commitment to delivering high-quality work at speed.

• Desire to take full ownership of projects and drive them to completion. Preferred Skills:

• Experience with email marketing platforms or CRM systems.

• Familiarity with e-commerce marketing strategies and best practices.

• Basic understanding of performance marketing principles and how content impacts results.

• Experience working in a fast-paced agency environment.

📝 Enhancement Note: The explicit statement "Figma, Newsletter oder Designausbildung? Kein Muss. Auge, Tempo und Einstellung entscheiden. Den Rest bringen wir dir bei." strongly indicates that practical aptitude, a strong work ethic, and a willingness to learn are valued over formal qualifications. This suggests the company is looking for raw talent and potential rather than pre-existing specialized expertise.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A portfolio showcasing examples of written content (e.g., marketing copy, blog posts, social media updates) that demonstrate an understanding of brand voice and persuasive language.

• Visual design samples, preferably created in Figma or a similar design tool, highlighting layout skills, typography, and aesthetic judgment. This could include mockups, UI elements, or previous design projects.

• Examples of how you have used AI tools to assist in content creation or design processes, showcasing efficiency gains or innovative applications.

• If available, examples of email newsletters or digital campaign materials you have contributed to or created. Process Documentation:

• Candidates are expected to demonstrate an ability to quickly grasp and follow established design and content workflows.

• The role involves working within a defined Figma design system, requiring an understanding of component-based design and adherence to style guides.

• While formal process documentation is not explicitly requested, the ability to articulate how you would approach a new task or learn a new system is crucial.

📝 Enhancement Note: Given the emphasis on learning and rapid onboarding, a formal "process documentation" requirement is unlikely. However, the portfolio should implicitly demonstrate an understanding of workflow and the ability to execute tasks efficiently. The company's description suggests they will provide the systems and training, so the portfolio should focus on showcasing the output and the aptitude to produce it.

💵 Compensation & Benefits

Salary Range: €3,500 - €6,000 per month (gross), depending on experience and qualifications.

Benefits:

• Direct Impact & Ownership: Full responsibility for newsletters, with direct client interaction and visibility into campaign performance.

• Learning & Development: Extensive on-the-job training in email marketing, design, and AI tools; exposure to a high volume of campaigns across diverse brands.

• Work Environment: Modern office in Düsseldorf Pempelfort with a roof terrace, featuring Apple hardware and height-adjustable desks.

• Perks: Pluxee Card, Urban Sports membership, regular team events, and a young, dynamic team culture.

• Job Security: The company's goal is to offer permanent employment after a probationary period.

Working Hours: Standard full-time hours, expected to be around 40 hours per week, with a strong emphasis on full-time, on-site presence in Düsseldorf.

📝 Enhancement Note: The salary range provided (€3,500 - €6,000 monthly) is for the German market and aligns with entry-level to junior positions in marketing/content roles, especially within agencies. Düsseldorf is a major economic hub in Germany, and this range is competitive for the specified experience level. The benefits package is typical for a modern German agency, focusing on employee well-being, development, and a positive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising, E-commerce Services. Rügamer & Steiner operates as a specialized agency focused on email and CRM marketing for online shops.

Company Size: Over 35 employees. This size suggests a structure that is large enough to have specialized roles and robust processes but small enough to remain agile and foster close-knit team collaboration.

Founded: Founded by Noah Rügamer and Aurelian Steiner in Düsseldorf. The company is described as owner-managed, implying a direct influence of the founders on strategy, culture, and employee development.

Team Structure:

• The operations team appears to be integrated within a broader marketing and content function.

• Reporting lines are likely direct to team leads or the founding management, given the "no internal ping-pong" benefit, suggesting a flat hierarchy.

• Cross-functional collaboration is implied, as the role requires understanding client needs and campaign performance, suggesting interaction with account management or analytics functions. Methodology:

• Data-Driven Performance: The agency measures success by results ("Wir messen uns an Ergebnissen, nicht an Stunden"). This emphasizes a focus on ROI and campaign effectiveness.

• Agile Content Creation: The role involves building entire newsletters independently, indicating a workflow that prioritizes speed, efficiency, and direct execution.

• Continuous Improvement: The emphasis on "getting better every week" and "active work with modern AI" points to a culture of learning and adaptation.

Company Website: https://ruegamer-steiner.de

📝 Enhancement Note: The company's focus on "email marketing that really brings in revenue" and measuring by "results, not hours" is a key indicator of their operational philosophy. This suggests an environment where efficiency, direct impact, and data-informed decision-making are paramount. The "owner-managed" aspect often translates to a more direct communication style and a culture that reflects the founders' vision.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an entry-level to junior stage, specifically within the content and design spectrum of marketing operations. It's ideal for individuals looking to build a foundational understanding of email marketing campaign execution and content creation within a fast-paced agency setting. The emphasis is on developing a broad skill set rather than deep specialization initially.

Reporting Structure: The "no internal ping-pong" benefit suggests a direct reporting line to a manager or team lead who oversees content and design operations, with minimal layers of approval or handoffs. This structure allows for direct feedback and rapid iteration.

Operations Impact: The role directly impacts client revenue by creating newsletters designed to drive sales and engagement. Each newsletter is a tangible output with measurable results, providing the candidate with direct visibility into the commercial impact of their work. The volume of brands managed (30-40) means the collective impact is significant.

Growth Opportunities:

• Specialization: Potential to specialize further in email marketing strategy, advanced CRM integration, performance analytics, or specific e-commerce niches.

• Skill Development: Continuous learning in advanced design techniques, AI applications in marketing, copywriting for conversion, and email marketing best practices. The company explicitly states, "The rest we will teach you."

• Leadership Potential: With demonstrated success and ownership, opportunities may arise to mentor junior team members, manage larger client accounts, or take on more strategic campaign planning responsibilities within the agency.

📝 Enhancement Note: The growth path here is likely tied to mastering the core responsibilities and demonstrating a capacity for increased complexity and autonomy. The agency environment itself provides a steep learning curve due to the variety of clients and campaign types encountered.

🌐 Work Environment

Office Type: The company operates from a modern office located in Düsseldorf Pempelfort. It is explicitly an on-site role, requiring full-time presence with the team.

Office Location(s): Düsseldorf, Germany, specifically in the Pempelfort district, known for its vibrant atmosphere and good public transport connections.

Workspace Context:

• Collaborative Hub: The office is designed to foster teamwork, with a young team and direct access to management. The roof terrace suggests a space for informal interactions and breaks.

• Tooling: Employees are provided with "best hardware from Apple" and height-adjustable desks, indicating a commitment to providing a comfortable and efficient workspace.

• Team Interaction: The emphasis on "100% on-site with the team" and "monthly team events" highlights a culture that values in-person collaboration, spontaneous idea exchange, and team building.

Work Schedule: Full-time employment with a standard work week, likely aligning with typical German business hours (e.g., Monday-Friday). The focus is on efficient output within these hours, rather than strict time tracking, given the "results, not hours" philosophy.

📝 Enhancement Note: The "100% vor Ort mit dem Team in Düsseldorf" requirement is a critical aspect of the work environment. This is not a hybrid role; it's designed for maximum in-person collaboration and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your CV and portfolio to assess basic qualifications and creative aptitude.

• Skills Assessment: Potential for a practical exercise or a detailed portfolio walkthrough to evaluate your text and design skills, ability to use Figma, and comfort with AI tools. This might involve a small design or copywriting task.

• Team/Culture Fit Interview: Discussion with team members or founders to assess your ambition, drive, learning agility, and alignment with the company's fast-paced, results-oriented culture.

• Final Interview: Likely with one of the founders to discuss career aspirations and confirm mutual fit.

Portfolio Review Tips:

• Showcase Versatility: Include examples that demonstrate your ability to adapt to different brand voices and styles.

• Highlight Process: If possible, briefly explain your thought process behind a piece of work, from brief to final output. For design pieces, show your use of Figma components or your approach to layout.

• Quantify Impact: If you have any data or results from previous work (even personal projects), include them. For this role, showing how your content or design contributed to engagement or sales is key.

• Demonstrate AI Usage: Clearly label any work where AI tools played a significant role, explaining your contribution and how you leveraged the technology.

• Keep it Concise: Focus on your best, most relevant work. Quality over quantity.

Challenge Preparation:

• Be prepared to discuss how you would approach designing and writing a newsletter for a hypothetical e-commerce client based on a brief.

• Practice articulating your creative process and how you would integrate feedback.

• Be ready to explain your understanding of what makes an effective newsletter from both a content and design perspective.

• Research Rügamer & Steiner's client base and their general approach to e-commerce email marketing.

📝 Enhancement Note: The company explicitly states they will "teach you the rest," so interviewers will likely focus heavily on assessing your foundational creative aptitude, your learning potential, and your cultural fit (ambition, speed, ownership). Your portfolio should be the primary tool for demonstrating these qualities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for newsletter design and layout. Proficiency or a strong aptitude for learning Figma quickly is critical.

• AI Tools: Explicitly mentioned are Claude and ChatGPT. Candidates are expected to be comfortable using these for content ideation, drafting, and refinement.

• Email Marketing Platform: While not specified, candidates will likely work with a proprietary or industry-standard platform for building and deploying newsletters. Familiarity with platforms like Mailchimp, Klaviyo, Sendinblue, or custom solutions would be beneficial.

Analytics & Reporting:

• Candidates will be exposed to campaign performance data. Familiarity with basic web analytics concepts (e.g., open rates, click-through rates, conversion rates) is important, even if direct analysis is not the primary role. CRM & Automation:

• The company specializes in CRM marketing. Exposure to CRM concepts and how email fits into broader customer journeys is advantageous.

📝 Enhancement Note: The emphasis on Figma and AI tools is clear. The underlying email marketing platform is likely one that the company uses extensively, and training will be provided. The core requirement is the ability to adapt to and master these tools quickly.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: Success is measured by tangible outcomes and revenue generation for clients, not just effort or hours worked.

• Ownership & Accountability: Employees are expected to take full responsibility for their tasks and projects from start to finish.

• Speed & Efficiency: The ability to work quickly and effectively is highly valued, particularly in a high-volume agency environment.

• Continuous Learning & Adaptability: A commitment to embracing new tools (like AI), learning new skills, and constantly improving performance is essential.

• Collaboration & Teamwork: Despite individual ownership, working closely with a young, dynamic team in a shared physical space is a core aspect of the culture.

Collaboration Style:

• Direct & Transparent: The "no internal ping-pong" benefit suggests a culture that avoids bureaucratic delays and encourages direct communication.

• Hands-on & Practical: Team members are expected to be actively involved in production rather than solely in strategic planning or management.

• Feedback-Driven: The mention of "taking feedback and getting better" indicates an environment where constructive criticism is given and received to foster growth.

📝 Enhancement Note: The company culture appears to be built around a high-energy, entrepreneurial spirit common in successful startups and agencies. It values proactivity, a "can-do" attitude, and a direct contribution to client success.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Pace: Managing content creation for 30-40 diverse brands simultaneously requires excellent time management and the ability to switch contexts rapidly.

• Learning Curve: While training is provided, quickly mastering Figma, AI tools, and the nuances of various brand voices will be challenging.

• Balancing Creativity and Performance: The role requires balancing creative flair with the need to produce content that drives measurable results for e-commerce clients.

• On-site Requirement: For candidates who prefer remote work, the mandatory 100% on-site presence in Düsseldorf could be a challenge.

Learning & Development Opportunities:

• Hands-on Expertise: Gain in-depth practical experience in email marketing campaign execution, content creation, and graphic design within the e-commerce sector.

• Tool Proficiency: Become highly skilled in industry-standard tools like Figma and cutting-edge AI applications for marketing.

• Client Exposure: Work with a wide array of online shops, understanding different target audiences, product categories, and marketing strategies.

• Performance Insights: Develop an understanding of how creative content directly influences campaign performance metrics, contributing to revenue growth.

📝 Enhancement Note: The primary challenge is the sheer volume and pace, coupled with the need for rapid skill acquisition. The growth opportunities are directly tied to overcoming these challenges and demonstrating mastery.

💡 Interview Preparation

Strategy Questions:

• "How would you approach writing a sales-focused newsletter for a new sustainable fashion brand, given a brief about their summer collection?" (Assesses copywriting, brand adaptation, and strategic thinking).

• "Describe a time you had to quickly learn a new software or design tool. How did you approach it, and what was the outcome?" (Assesses learning agility and problem-solving).

• "Given a hypothetical scenario where a newsletter's click-through rate was lower than expected, what steps would you take to diagnose the issue and improve future performance?" (Assesses analytical thinking and understanding of campaign optimization). Company & Culture Questions:

• "What interests you about working for an e-commerce email marketing agency like Rügamer & Steiner, specifically in this content designer role?" (Assesses motivation and fit).

• "How do you stay motivated and productive when working on multiple projects with different requirements?" (Assesses work ethic and time management).

• "Describe your experience or comfort level with using AI tools like ChatGPT or Claude in a professional context." (Assesses AI proficiency and adoption). Portfolio Presentation Strategy:

• Highlight Process: For each piece in your portfolio, be ready to briefly explain your thought process, the tools used (especially Figma), and the objective of the work.

• Focus on Impact: If you have any data (even anecdotal) on how your work performed, share it. For this role, demonstrating that your content drove engagement or sales is crucial.

• Demonstrate Adaptability: Showcase how you can tailor your writing and design to different brand styles.

• Be Ready for a Task: Be prepared for a short, practical exercise during the interview process that simulates a core responsibility of the role.

📝 Enhancement Note: Interview preparation should focus on demonstrating your creative aptitude, your eagerness to learn, your ability to work at speed, and your understanding of how content contributes to business results in e-commerce.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on join.com.

• Curate Your Portfolio: Select 3-5 of your strongest pieces that best showcase your copywriting, design sensibility (ideally in Figma), and any experience with AI tools. If you don't have direct newsletter experience, adapt examples from social media campaigns, website copy, or blog posts to demonstrate relevant skills.

• Tailor Your Resume: Ensure your resume highlights skills such as copywriting, content creation, graphic design, Figma, AI tool usage, fast learning, and a results-driven attitude. Use keywords from the job description.

• Prepare Your Narrative: Practice explaining your creative process, your motivation for applying, and how your skills align with the company's values of speed, ownership, and results. Be ready to discuss your portfolio pieces in detail.

• Research the Company: Visit Rügamer & Steiner's website to understand their client base, service offerings, and company culture. Familiarize yourself with their approach to e-commerce email marketing.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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