Mitarbeiter im Marketing / Kommunikationsdesigner / Graphic Designer (m/w/d)

📍 Job Overview

Job Title: Mitarbeiter im Marketing / Kommunikationsdesigner / Graphic Designer (m/w/d)

Company: Bestway Deutschland GmbH

Location: Neumünster, Schleswig-Holstein, Germany

Job Type: Festanstellung (Full-Time)

Category: Marketing Operations / Creative Design

Date Posted: 2026-10-02

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in maintaining and enhancing the company's visual identity and content strategy, acting as a brand steward for Bestway®.

• You will collaborate closely with the Senior Graphic Designer and cross-functional teams to ensure a cohesive and impactful brand presence across all marketing materials.

• The position requires a strong blend of design expertise, copywriting skills, and an understanding of SEO principles to optimize content for target audiences.

• You will be instrumental in translating complex information into visually appealing and easily understandable formats, including presentations and digital assets.

📝 Enhancement Note: While the job title suggests a creative design focus, the responsibilities heavily lean into marketing operations by requiring brand consistency, content creation support, SEO research, and translation management. This indicates a hybrid role with strong operational components within the marketing function.

📈 Primary Responsibilities

• Graphic & Layout Design: Support the Senior Graphic Designer in the operational day-to-day creation of diverse digital assets (e.g., social media posts) and print materials such as flyers, catalogs, and business stationery, ensuring brand consistency.

• Presentation Design & Visualization: Visually present complex topics and data, creating compelling presentations, with a particular focus on PowerPoint.

• Copywriting Support & SEO Research: Act as a linguistic backup for the copywriter, conducting targeted SEO research to prepare relevant topics for the target audience.

• Translation Management: Professionally translate texts from English to German using the company's Translation Management System.

• Newsletter Design: Assist in the visual design and creation of company newsletters.

• Brand Stewardship: Uphold and enhance the Bestway® brand identity, ensuring all visual and textual elements merge into a strong, unified message.

• Cross-functional Collaboration: Work closely with other departments to align marketing efforts and ensure a consistent brand message across all touchpoints.

📝 Enhancement Note: The responsibilities highlight a need for operational efficiency in design and content creation. The emphasis on translation management and SEO research points towards a need for structured content workflows and data-informed content strategy, aligning with marketing operations principles.

🎓 Skills & Qualifications

Education:

• Completed vocational training (Ausbildung) in Communication Design, a relevant university degree, or a comparable qualification.

• Bachelor's degree is preferred. Experience:

• Sound practical professional experience in a similar role, ideally within a marketing or design context.

• Experience in supporting a senior designer and working with cross-functional teams is highly beneficial. Required Skills:

• Graphic Design Software: Absolute proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop) and Canva.

• AI Tools: Familiarity and practical application of common AI tools for design and text efficiency enhancement.

• MS Office Suite: Very good user skills in MS Office, particularly PowerPoint and Excel.

• Language Proficiency:

  • German: C2 level (native or near-native) is mandatory for flawless text representation and translations.
  • English: Very good command of English.

• Brand Awareness: Deep understanding of brand building and brand identity management.

• Visual-Textual Synergy: Ability to perfectly combine visual and textual elements into a cohesive message.

• Teamwork: Strong team player with a solution-oriented approach to collaboration.

• Pragmatism & Prioritization: Flexibility, ability to remain calm under tight deadlines, absolute adherence to schedules, and excellent task prioritization skills.

Preferred Skills:

• Experience with Translation Management Systems.

• Basic understanding of SEO principles and content optimization.

• Experience in designing and producing newsletters.

• Experience in preparing complex data visualizations for presentations.

📝 Enhancement Note: The strict C2 German language requirement indicates a critical need for flawless communication and content accuracy, a key operational aspect for brand integrity. Proficiency in AI tools suggests a forward-thinking approach to design operations and efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Excellence: Showcase a range of digital and print assets, demonstrating proficiency in Adobe Creative Cloud and Canva, with a focus on brand consistency and aesthetic appeal.

• Brand Application: Include examples of how you've applied brand guidelines to create unified messaging across different media (e.g., social media, flyers, business stationery).

• Data Visualization & Presentation: Present case studies or examples of complex information or data being translated into clear, engaging visual formats, particularly presentations (PowerPoint).

• Copywriting & Translation Samples: If possible, include samples of copywriting or translation work that highlight your linguistic skills and understanding of brand voice.

Process Documentation:

• Workflow Efficiency: Be prepared to discuss how you approach design projects, manage multiple tasks, and prioritize deadlines, demonstrating an understanding of efficient workflow management.

• Brand Guideline Adherence: Show how you ensure adherence to brand guidelines throughout the design process.

• Tool Integration: Be ready to discuss your experience integrating AI tools and other software to streamline design and content creation processes.

• Cross-functional Communication: Provide examples of how you collaborate with stakeholders from different departments to gather requirements and deliver successful marketing assets.

📝 Enhancement Note: The emphasis on a portfolio that showcases brand application, data visualization, and efficient workflow management suggests that Bestway Deutschland GmbH values a structured and results-oriented approach to design and marketing operations.

💵 Compensation & Benefits

Salary Range:

As a 40-hour/week full-time position in Neumünster, Germany, with the specified experience level (2-5 years) and required qualifications, the estimated gross annual salary range is €35,000 - €48,000. This estimate is based on current market data for similar roles in the Schleswig-Holstein region and Germany, considering the responsibilities in graphic design, marketing support, and copywriting.

Benefits:

• Security: Modern, permanent employment contract within an international, growing company.

• Team Culture: A "Du" culture (informal address) across all levels, fostering a friendly work environment.

• Perks: Complimentary lunch and company events.

• Work-Life Balance:

  • Annual working time account to manage seasonal fluctuations.
  • Performance-based, competitive salary.
  • 30 days of vacation per year (based on a 5-day week).

• Social Benefits: Company pension scheme, employee discounts, and support for sports and health initiatives.

• Professional Development: Tailored further training opportunities and performance-oriented advancement prospects.

Working Hours:

• 40 hours per week, full-time.

• The company utilizes an annual working time account (Jahresarbeitszeitkonto) to provide flexibility and balance workloads throughout the year.

📝 Enhancement Note: The inclusion of an annual working time account is a significant benefit for operations roles, allowing for flexibility in managing project peaks and troughs. The 30 days of vacation are also generous and contribute to a positive work-life balance, often a key consideration for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Bestway® is a global leader in inflatable leisure products, above-ground pools, hot tubs, water sports, and outdoor items. The company operates within the consumer goods sector, with a strong focus on seasonal products and retail partnerships.

Company Size: Approximately 60 employees in Germany, operating across 6 departments. Globally, Bestway is a much larger enterprise. This size in Germany suggests a dynamic, potentially close-knit team where individual contributions are highly visible.

Founded: While the founding date of Bestway Deutschland GmbH isn't specified, Bestway as a global brand has a long history, implying stability and established market presence. The German headquarters in Neumünster serves as a key hub for the German, Austrian, and parts of the European market.

Team Structure:

• Marketing Department: Operates with a "Du" culture and close-knit collaboration, including a Senior Graphic Designer, a copywriter (with a backup role for this position), and potentially other marketing specialists.

• Cross-functional Collaboration: The role requires close interaction with various departments (Customer Service, Sales, Supply Chain) to ensure brand consistency and effective communication across the entire business.

• Reporting: You will work in close and trusted cooperation with the Senior Graphic Designer, indicating a direct reporting line or close mentorship within the design function.

Methodology:

• Brand-Centric Approach: A core philosophy is that every key marketing position is a "brand steward," emphasizing a deep understanding and responsibility for brand identity.

• Visual-Textual Integration: A strong focus on merging text and visuals into a single, coherent, and impactful message.

• Data-Driven Content: While not explicitly stated as "data-driven," the emphasis on SEO research and preparing complex topics visually implies a strategic approach to content creation aimed at audience engagement and clarity.

• Efficiency & Pragmatism: The company values flexibility, deadline adherence, and the ability to prioritize tasks, indicating an operational focus on getting things done effectively.

Company Website: www.bestwaycorp.de

📝 Enhancement Note: The "brand steward" philosophy highlights an operational responsibility for brand integrity that extends beyond pure design execution. The German operations team size suggests an environment where individual impact is significant, and cross-functional collaboration is essential for success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level position within the marketing function, specifically supporting the Graphic Design and broader marketing efforts. It offers a blend of creative execution and operational support, requiring both artistic skill and an understanding of marketing processes.

Reporting Structure: You will report to or work in very close collaboration with the Senior Graphic Designer, benefiting from mentorship and guidance. Collaboration with other teams suggests exposure to various functional areas within the company.

Operations Impact: The role's impact is significant in shaping the company's external perception through consistent branding, clear communication, and engaging visual content. By ensuring the "perfect visual and content presence" and acting as a brand steward, this position directly influences customer perception, brand loyalty, and the effectiveness of marketing campaigns.

Growth Opportunities:

• Specialization: Deepen expertise in graphic design, presentation design, or potentially marketing content strategy through hands-on experience and working with the Senior Graphic Designer.

• Skill Expansion: Develop advanced skills in SEO research, translation management, and newsletter design, broadening your marketing operations toolkit.

• Brand Management: Grow into a more senior brand management or marketing communications role by demonstrating a strong grasp of brand stewardship and cross-functional collaboration.

• Leadership Potential: With proven success and initiative, opportunities for project leadership or team lead roles within marketing or design may arise, especially as the company grows.

• Cross-functional Exposure: Gain valuable experience working across departments, which can open doors to broader marketing or GTM roles within the organization.

📝 Enhancement Note: The role offers a solid foundation in both creative and operational aspects of marketing. Growth here is likely to involve expanding responsibilities within the marketing team, taking on more complex projects, and potentially moving towards a more strategic marketing operations or brand management function.

🌐 Work Environment

Office Type: The position is based at the company's headquarters in Neumünster. The description implies a standard office environment with collaborative spaces designed for teamwork and cross-departmental interaction.

Office Location(s): Brachenfelder Straße 45, 24534 Neumünster, Schleswig-Holstein, Germany. This location is the central hub for German and Austrian operations.

Workspace Context:

• Collaborative Environment: The role emphasizes close, trusted collaboration with the Senior Graphic Designer and interdepartmental teams. This suggests an open and communicative workspace.

• Tools & Technology: Access to essential design software (Adobe Creative Cloud, Canva), MS Office suite, and AI tools is provided, supporting efficient work processes.

• Team Interaction: Daily interaction with colleagues from various departments is expected, fostering a dynamic and integrated work environment.

• Company Perks: The provision of free lunch and company events contributes to a positive and engaging workplace culture.

Work Schedule:

• The standard work schedule is 40 hours per week.

• The company operates an annual working time account (Jahresarbeitszeitkonto), which allows for flexibility to balance workloads across different seasons, accommodating the seasonal nature of Bestway's products. This provides a degree of autonomy in managing work hours within operational needs.

📝 Enhancement Note: The on-site nature of the role, combined with the annual working time account, suggests a structured yet flexible work environment where operational demands are managed through careful planning and team collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Your submitted application, including CV and cover letter (implied), will be reviewed for qualifications and experience.

• Portfolio Presentation: Expect a portfolio review where you'll present your best work. Focus on showcasing your design skills, brand application, and ability to translate complex information visually.

• Skills Assessment: Potential practical exercises or discussions to assess your proficiency in Adobe Creative Cloud, PowerPoint, and your understanding of brand consistency and SEO.

• Linguistic Assessment: Given the critical German C2 requirement, expect discussions or tasks that verify your language fluency and accuracy in both written and spoken German.

• Team & Culture Fit: Interviews will likely assess your team player attitude, pragmatic approach, and how well you align with Bestway's "Du" culture and brand stewardship philosophy.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required: graphic design (digital/print), presentation design, brand application, and ideally, any work involving text/visual synergy or data visualization.

• Showcase Brand Understanding: Clearly articulate your process for understanding and applying brand guidelines. Demonstrate how you ensure visual and textual consistency.

• Highlight Problem-Solving: For each project, explain the brief, your approach, the challenges faced, and the solutions you implemented. Quantify results where possible (e.g., "increased engagement by X%," "streamlined process saving Y hours").

• Prepare for Presentation Design: Have specific examples of compelling PowerPoint presentations ready to discuss.

• Address Language Proficiency: Be prepared to discuss your translation management experience and demonstrate your high level of German proficiency, perhaps by briefly translating a short text or discussing nuances of language.

• AI Tool Integration: Be ready to discuss how you've leveraged AI tools to enhance your design workflow and efficiency.

Challenge Preparation:

• Design Task: You might receive a small design task to complete under timed conditions, focusing on creating a specific asset (e.g., a social media post, a flyer concept) based on a brief.

• Copywriting/Translation Scenario: A scenario might be presented to test your ability to quickly research a topic for SEO or translate a short piece of marketing copy.

• Brand Consistency Exercise: You may be asked to identify inconsistencies in existing materials or propose how to adapt a design for different channels while maintaining brand integrity.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates brand stewardship, visual-textual synergy, and the ability to handle complex information visually is crucial. The interview process will likely scrutinize linguistic accuracy and practical application of design and AI tools.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Cloud:

  • InDesign: For layout design of print materials like flyers, catalogs, and business stationery.
  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.

• Canva: For quick creation of digital assets, particularly social media posts, and potentially for collaboration with less design-intensive teams.

• AI Tools: Proficiency in using common AI tools for design and text generation/enhancement to improve efficiency.

Presentation & Productivity Tools:

• Microsoft PowerPoint: Essential for creating visually appealing and informative presentations of complex topics and data.

• Microsoft Excel: Likely used for data handling, basic analysis, and potentially for preparing data for visualizations.

• MS Office Suite: General proficiency across Word, Outlook, etc., for daily communication and document creation.

Content & Workflow Tools:

• Translation Management System (TMS): Experience or ability to quickly learn and operate a TMS for professional German translations.

• SEO Research Tools: Familiarity with tools or methodologies for researching relevant topics and keywords for content optimization.

CRM & Automation (Implied):

• While not explicitly mentioned, as part of a marketing team, exposure to or ability to work with CRM systems (e.g., for newsletter distribution) and marketing automation platforms is beneficial.

📝 Enhancement Note: The explicit mention of Adobe Creative Cloud, Canva, AI tools, and PowerPoint highlights the core technology stack. Proficiency in these is non-negotiable. The mention of a Translation Management System points to a structured approach to multilingual content operations.

👥 Team Culture & Values

Operations Values:

• Brand Stewardship: A paramount value where every team member is responsible for upholding and enhancing the Bestway® brand identity and message across all communications.

• Collaboration & Teamwork: A strong emphasis on working together ("Teamplayer," "Zusammenarbeit"), fostering a supportive environment where collective goals are achieved. The "Du" culture reinforces this.

• Efficiency & Pragmatism: Valuing flexible, solution-oriented work, strict adherence to deadlines, and the ability to prioritize effectively to achieve operational goals.

• Clarity & Communication: A commitment to presenting complex information clearly and understandably, both visually and textually.

• Quality & Precision: Particularly evident in the requirement for native-level German language skills, emphasizing the importance of accuracy and professionalism.

Collaboration Style:

• Cross-functional Integration: Encourages seamless collaboration across different departments (Sales, Marketing, Customer Service, Supply Chain) to ensure a unified brand experience.

• Mentorship & Support: The close working relationship with the Senior Graphic Designer suggests a mentorship model where knowledge transfer and support are integral to daily operations.

• Open Communication: The "Du" culture and emphasis on collaboration imply an environment where feedback is shared openly and respectfully.

• Process-Oriented: The need for efficient workflows, translation management, and brand consistency points to a culture that values well-defined processes and continuous improvement.

📝 Enhancement Note: The "brand steward" value is central and operationalizes brand management as a daily responsibility, not just a strategic directive. The "Du" culture is a key aspect of the collaborative style, promoting approachability and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative and Operational Demands: Effectively switching between creative design tasks and more operational duties like translation, SEO research, and administrative support.

• Maintaining Brand Consistency Across Diverse Assets: Ensuring a unified brand message across a wide range of digital and print materials, and for different markets (DE, AT, EU).

• Managing Tight Deadlines: Successfully delivering high-quality work under pressure, especially during peak seasons for Bestway's products.

• Translating Complex Information: Visually simplifying intricate data or technical information into easily digestible formats for various audiences.

• Integrating AI Tools Effectively: Leveraging AI for efficiency without compromising design quality or brand integrity.

Learning & Development Opportunities:

• Advanced Design Techniques: Gaining expertise in specific areas of graphic design, presentation design, or digital asset creation under the guidance of a Senior Graphic Designer.

• Marketing Operations Skills: Developing proficiency in SEO research, translation management workflows, and newsletter design, enhancing your operational marketing capabilities.

• Brand Management Acumen: Deepening understanding of brand strategy, brand stewardship, and cross-functional brand alignment.

• Cross-Departmental Exposure: Learning about the operations of other departments (Sales, Customer Service, Supply Chain) can broaden your business perspective.

• Potential for Advancement: Demonstrating strong performance and initiative can lead to increased responsibilities, project leadership, or opportunities within the broader marketing team as the company and its needs evolve.

📝 Enhancement Note: The challenges highlight the blend of creative and operational demands, requiring adaptability. Growth opportunities are strong in both specialized design skills and broader marketing operations competencies.

💡 Interview Preparation

Strategy Questions:

• Brand Stewardship: "How would you approach becoming a brand steward for Bestway®, ensuring consistency across all your work?" (Prepare examples of how you've managed brand identity in previous roles.)

• Visual-Textual Synergy: "Describe a project where you successfully merged complex text with compelling visuals to create a clear and impactful message." (Have a portfolio piece ready to discuss.)

• Efficiency & Prioritization: "How do you manage multiple design projects with competing deadlines? Describe your prioritization process." (Be ready to discuss your workflow and time management strategies.)

• AI Tool Integration: "Which AI tools have you used to enhance your design or copywriting process, and what were the benefits and limitations?" (Be prepared to share specific examples.)

Company & Culture Questions:

• Understanding of Bestway®: "What do you know about Bestway® and its product range? How do you see your role contributing to the brand's success in Germany and Austria?" (Research the company website and product lines.)

• Teamwork & Collaboration: "Describe a time you collaborated with a team outside of marketing to achieve a common goal. What was your role, and how did you ensure clear communication?" (Prepare examples of cross-functional collaboration.)

• "Du" Culture: "How do you feel about working in a 'Du' culture? How does this influence your professional interactions?" (Express comfort and adaptability.)

Portfolio Presentation Strategy:

• Storytelling: For each selected project, tell a story: the objective, your role, the process, the challenges, the solution, and the outcome.

• Focus on Relevance: Highlight projects that directly showcase your skills in graphic design (digital/print), presentation design, brand application, and your ability to simplify complex information.

• Demonstrate Tool Proficiency: Be ready to briefly explain how you used specific tools (Adobe, Canva, AI) to achieve your results.

• Quantify Impact: Where possible, use metrics or describe the positive impact of your work (e.g., improved clarity, enhanced brand appeal, efficiency gains).

• Address Linguistic Skills: Be prepared to discuss your C2 German proficiency and English skills, perhaps by translating a short phrase or discussing linguistic nuances relevant to the role.

📝 Enhancement Note: Preparing specific examples that demonstrate brand stewardship, visual-textual synergy, and efficient workflow management will be key. Be ready to articulate how you leverage tools like AI and how you ensure linguistic accuracy in your work.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Bestway Deutschland GmbH careers page.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating graphic design (digital/print), presentation design, brand application, and your ability to translate complex information visually. Include examples of AI tool usage if possible.

• Resume Optimization: Ensure your resume clearly outlines your relevant experience in graphic design, communication design, and any marketing operations support. Highlight your proficiency in Adobe Creative Cloud, Canva, MS Office, and your native-level German language skills. Use keywords from the job description.

• Prepare for Interview: Practice articulating your experience with specific examples, especially regarding brand stewardship, visual-textual synergy, and managing deadlines. Be ready to discuss your approach to using AI tools and your linguistic capabilities.

• Company Research: Familiarize yourself with Bestway®'s product range, market presence, and company values. Understand their "brand steward" philosophy and "Du" culture to demonstrate your fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.