Mid/Senior UX Writer

📍 Job Overview

Job Title: Mid/Senior UX Writer

Company: GoTymeX

Location: Bangkok, Thailand

Job Type: Full-Time

Category: UX Writing / Content Design / Operations

Date Posted: 2026-09-15

Experience Level: Mid/Senior (2-5 years)

Remote Status: Hybrid (Part-remote from anywhere, part in office)

🚀 Role Summary

• Focus on strategic UX writing and content operations to ensure clarity, consistency, and scalability across digital products.

• Develop and maintain content standards, style guides, and pattern libraries that serve as the system for the broader UX writing team.

• Leverage AI tooling as a thinking partner to identify content patterns, draft testing variants, and interrogate decisions for optimization.

• Drive impactful work in reimagining digital banking for emerging markets, contributing to financial empowerment for over 22 million customers.

• Collaborate closely with product squads, design, engineering, QA, and legal teams to ensure high-quality, accessible, and localized user experiences.

📝 Enhancement Note: This role bridges execution and strategy, requiring a candidate who can both write effectively for live products and contribute to the foundational content systems that govern them. The emphasis on "systems and scale" indicates a need for a candidate with a strong strategic mindset and an understanding of how content operates within a larger product ecosystem. The "Content Operations" aspect within the category is inferred from the focus on standards, pattern libraries, and process collaboration.

📈 Primary Responsibilities

• Craft clear, concise, and consistent customer-facing copy for various product elements, including microcopy, notifications, and error messages, with a focus on journey-level consistency.

• Actively contribute to the evolution and maintenance of content standards, style guides, and pattern libraries, ensuring they are robust and scalable for multiple markets.

• Utilize AI tools to identify content inconsistencies, draft copy variants for A/B testing, and rigorously analyze content decisions before implementation.

• Conduct thorough reviews of product messaging to uphold quality standards and brand voice across different markets and product releases.

• Analyze user data and feedback to understand customer behavior, adapt messaging strategies, and measure the impact of UX writing on user adoption and engagement.

• Coordinate with the global UX Writing hub to ensure consistency in tone, voice, localization efforts, and accessibility compliance.

• Present and defend content decisions to cross-functional partners, including engineering, QA, legal, and brand teams, articulating the strategic rationale behind copy choices.

📝 Enhancement Note: The responsibility to "review user data to understand customer behaviour and adapt messaging accordingly, as well as measure the impact of UX writing on user behaviour and adoption" is a critical function for a Mid/Senior role in operations. It implies a data-driven approach to content strategy and a focus on measurable outcomes, aligning with revenue operations principles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in language, communications, design, or a related field is expected.

Experience: 2 to 4 years of dedicated experience in writing for digital products, with a proven track record of contributing to strategic content initiatives.

Required Skills:

• A minimum of 2-4 years of experience in UX writing, product writing, content design, or digital copywriting.

• A strong systems mindset, comfortable thinking about copy in terms of patterns, scalability, and optimization, beyond individual screen-level craft.

• Demonstrable experience using AI tooling as a thinking partner for content ideation, analysis, and refinement.

• Proven experience contributing to content standards, style guides, or pattern libraries, with concrete examples of impact.

• Excellent cross-functional collaboration skills, with a history of working effectively across teams, countries, and time zones.

• Familiarity with collaborative tools such as Confluence, Jira, and Figma for project management and design workflows.

• A portfolio that clearly demonstrates both execution (writing samples) and strategic thinking (contribution to systems, standards, or problem-solving). Preferred Skills:

• Experience in the cryptocurrency or fintech industry.

• Familiarity with localization best practices and accessibility standards in UX writing.

• Experience with user data analysis and A/B testing methodologies for content optimization.

• Understanding of design systems and their relationship to content.

📝 Enhancement Note: The requirement for a portfolio that demonstrates "both execution and strategic thinking" is paramount. For a Mid/Senior role, this means showcasing not just polished copy, but also examples of how the candidate influenced content strategy, developed reusable components, or solved complex content challenges within a system. The "Content Operations" aspect is reinforced by the emphasis on systems, standards, and pattern libraries.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2-4 years of digital product writing experience.

• Evidence of strategic contributions, such as the development or refinement of content standards, style guides, or reusable content patterns.

• Case studies detailing the process of writing for specific product features, highlighting clarity, consistency, and user-centricity.

• Examples demonstrating the use of AI as a thinking partner in the content creation or optimization process.

• Documentation of cross-functional collaboration, illustrating how you worked with design, engineering, QA, or legal teams on content initiatives. Process Documentation:

• Showcase your approach to identifying and solving content problems within a product development lifecycle.

• Provide examples of how you have contributed to or managed content standards and pattern libraries, demonstrating a systems-thinking approach.

• Illustrate your process for using user data and feedback to inform content decisions and measure impact.

• Detail your experience in reviewing and approving product messaging for quality, consistency, and compliance across markets.

📝 Enhancement Note: The emphasis on "systems and scale" and "patterns, optimisation, and reuse" strongly suggests that the portfolio should highlight the candidate's ability to think beyond individual pieces of copy and focus on scalable content solutions. This is a key indicator of operational thinking within the UX writing discipline.

💵 Compensation & Benefits

Salary Range: A competitive salary and bonus structure will be provided, commensurate with experience and performance.

• Estimated Range for Mid/Senior UX Writer in Bangkok, Thailand: ฿80,000 - ฿130,000 per month (approximately $2,200 - $3,600 USD, subject to exchange rates). This range is based on industry benchmarks for experienced UX writers in major Southeast Asian tech hubs, considering GoTymeX's focus on innovation and its multinational team.

Benefits:

• Competitive salary and performance-based bonus.

• Significant career growth and development opportunities.

• Opportunity to work with a talented, high-performance multinational design team.

• Dynamic international working environment with an agile culture.

• Hybrid working model: flexibility to work remotely from anywhere, with some in-office presence required.

• Overseas travel opportunities for training and work-related purposes.

• Extensive learning opportunities, including paid seminars, conferences, and courses, with a strong focus on internal talent development.

• Company-provided laptop with all necessary software.

• A supportive culture that values strong ethics and self-improvement.

Working Hours: Standard full-time hours, likely around 40 hours per week, with flexibility offered through the hybrid working model.

📝 Enhancement Note: The salary range is an estimation based on general market data for experienced UX Writers in Thailand and the nature of a tech-focused role with international collaboration. Actual compensation will depend on specific qualifications, negotiation, and GoTymeX's internal compensation bands.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Banking / Fintech / Financial Services. GoTymeX operates as the product, technology, and design hub for Tyme Group, a company focused on reimagining digital banking and financial services for emerging markets. This industry context implies a fast-paced, innovation-driven environment with a strong emphasis on user experience and accessibility.

Company Size: While not explicitly stated in the job description, the mention of an "award-winning Design team... comprising more than 30 UX Designers, UI Designers, Design System Designers, Motion Designers, UX Researchers, UX Writers, and Strategists" suggests a medium to large-sized product and design organization within GoTymeX.

Founded: Tyme Group has been actively developing its digital banking solutions, with GoTymeX being its technology and design arm. The company's focus on "emerging markets" and "22M+ customers across two countries" indicates a mature and scaling operation.

Team Structure:

• The UX Writing hub is a small, horizontal team supporting multiple product squads across various markets.

• This structure implies close collaboration with product teams, designers, and engineers.

• The team emphasizes setting standards and creating reusable patterns, indicating a centralized function with distributed application. Methodology:

• Data-Driven UX: Emphasis on using user data to inform content decisions and measure impact.

• Systems Thinking: Content is treated as a craft and a system, with a focus on page-level care and pattern-level reuse.

• AI as a Partner: AI tooling is used as a thinking partner for content strategy and optimization, not just text generation.

• Agile & Collaborative: The work environment is described as international and collaborative, valuing continuous learning and cross-functional teamwork.

Company Website: https://www.tyme.com/

📝 Enhancement Note: The "Content Operations" aspect is deeply embedded in the team's methodology, focusing on creating scalable systems, standards, and leveraging technology (AI) for efficiency and quality assurance.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as Mid/Senior, indicating a need for demonstrated experience (2-4 years) and the ability to contribute both to execution (writing) and to the foundational systems (standards, patterns) that guide the team. It's a step beyond pure execution, requiring strategic input and a systems-oriented approach.

Reporting Structure: The UX Writer will join the UX Writing hub, which is a horizontal team supporting product squads. They will likely report to a lead UX Writer, Content Design Manager, or a Head of Design, with significant collaboration across product teams.

Operations Impact: The role directly impacts the user experience and adoption of digital banking products used by millions. By ensuring clarity, consistency, and accessibility in communication, the UX Writer contributes to customer trust, engagement, and ultimately, the success of GoTymeX's mission to empower individuals and small businesses. The focus on data analysis and measuring content impact further ties this role to operational outcomes.

Growth Opportunities:

• Skill Advancement: Deepen expertise in UX writing, content strategy, systems thinking, and AI-assisted content creation.

• Leadership Potential: Opportunity to influence content standards and best practices for the broader UX Writing hub and product teams.

• Cross-Market Exposure: Gain experience working on products for multiple emerging markets, understanding diverse user needs and localization challenges.

• Industry Exposure: Learn and grow within the dynamic fintech and digital banking sector, with opportunities for paid seminars, conferences, and overseas training.

• Design System Contribution: Contribute to evolving the company's design system from a content perspective.

📝 Enhancement Note: The emphasis on "shaping the standards the rest of the team writes against" and "systems and scale" points to a growth path that moves from individual contribution to team-wide influence and strategic leadership in content operations.

🌐 Work Environment

Office Type: Hybrid. This model allows for flexibility, combining remote work from anywhere with in-office collaboration. This is designed to offer work-life balance while fostering team connection and in-person synergy.

Office Location(s): The primary office is in Bangkok, Thailand. The "part-remote from anywhere" aspect of the hybrid model suggests flexibility, but candidates should be aware of potential requirements for occasional in-office presence in Bangkok.

Workspace Context:

• Collaborative: Work within an award-winning design team that values deep collaboration across countries and time zones.

• Innovative: Exposure to modern design systems, AI-augmented tooling (AWS Cloud), and a forward-thinking approach to product development.

• Resourceful: Provision of a company laptop with necessary software, ensuring you have the tools to perform your role effectively.

• International: Interaction with a multinational team, offering diverse perspectives and global project exposure.

Work Schedule: While specific hours are not detailed, a standard full-time schedule is implied, with the hybrid model offering flexibility in where work is performed. This allows operations professionals to manage their time effectively while meeting project deadlines and collaborative needs.

📝 Enhancement Note: The hybrid model is a key component of the work environment, reflecting a modern approach to talent acquisition and employee experience, particularly relevant for roles that involve deep focus (remote) and collaborative synergy (in-office).

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, focusing on resume, portfolio, and alignment with required experience and skills.

• Portfolio Review: A deep dive into your submitted portfolio, assessing your writing execution, strategic thinking, and experience with content systems.

• Skills-Based Interviews: Discussions with hiring managers and team members to assess your UX writing capabilities, systems mindset, and understanding of content operations.

• Cross-Functional Collaboration Assessment: Interviews or scenario-based questions to evaluate your ability to work effectively with engineering, QA, legal, and brand teams.

• Final Interview: Potentially with senior leadership, focusing on cultural fit, strategic vision, and long-term potential.

Portfolio Review Tips:

• Showcase Systems Thinking: Clearly articulate your contributions to content standards, style guides, or pattern libraries. Provide examples of how your work created scalable solutions.

• Demonstrate AI Integration: Include a case study or example showing how you used AI as a thinking partner to identify patterns, test copy, or improve efficiency.

• Highlight Cross-Functional Impact: Detail projects where your UX writing directly supported or influenced engineering, legal, or brand initiatives.

• Quantify Results: Wherever possible, use data to show the impact of your UX writing on user behavior, adoption rates, or customer satisfaction.

• Tailor to the Role: Emphasize your experience with digital products, financial services (if applicable), and your understanding of operating in a global, multi-market environment.

Challenge Preparation:

• Content Strategy Scenario: Be prepared to discuss how you would approach developing content standards for a new feature or product area.

• Problem-Solving Exercise: Expect a task that requires you to identify content issues in a given product flow and propose solutions, considering scalability and consistency.

• Stakeholder Communication: Practice articulating your content decisions and their rationale to non-design stakeholders, focusing on business impact and user needs.

📝 Enhancement Note: The emphasis on "systems and scale" in the job description means the portfolio review will likely scrutinize how candidates approach content as a strategic asset rather than just a series of isolated text elements. This aligns with a strong operations focus.

🛠 Tools & Technology Stack

Primary Tools:

• Collaborative Tools: Confluence (for documentation and knowledge sharing), Jira (for project management and workflow tracking), Figma (for design collaboration and prototyping).

• AI Tooling: Actively used as a thinking partner for content identification, drafting, and interrogation. Specific tools may vary, but proficiency in leveraging AI for content optimization is key.

Analytics & Reporting:

• Experience with user data analysis tools to understand customer behavior and measure content impact. This could include tools like Google Analytics, Amplitude, Mixpanel, or similar platforms.

• Ability to interpret data to inform content strategy and demonstrate ROI. CRM & Automation:

• While not explicitly mentioned, familiarity with CRM systems and marketing automation platforms could be beneficial given the fintech context, though not a primary requirement for this specific role.

📝 Enhancement Note: Proficiency in Figma, Jira, and Confluence is explicitly stated as a requirement. The mention of "AI tooling" indicates an expectation for candidates to be comfortable and innovative in their use of artificial intelligence for content work.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep understanding of customer needs and a commitment to clear, accessible communication that empowers users.

• Excellence & Craftsmanship: A dedication to high-quality writing and design, reflected in the team's award-winning work and commitment to standards.

• Collaboration & Inclusivity: A value for teamwork across diverse teams, countries, and time zones, fostering a supportive and learning-oriented environment.

• Innovation & Agility: Embracing new technologies like AI and modern design systems, operating within an agile framework to adapt and grow.

• Systems Thinking: A belief in building scalable, reusable content solutions that ensure efficiency and consistency across products and markets.

Collaboration Style:

• Horizontal Support: The UX Writing hub acts as a central support function, working closely with multiple product squads.

• Cross-Functional Partnership: Strong emphasis on collaborating with engineering, QA, legal, and brand teams to ensure comprehensive quality and alignment.

• Knowledge Sharing: The team values continuous learning and likely fosters an environment where best practices and insights are shared openly.

• Data-Informed: Collaboration is guided by user data and performance metrics, ensuring that decisions are strategic and impactful.

📝 Enhancement Note: The values highlight a blend of creative excellence and operational rigor, emphasizing how content operations contribute to the company's broader mission of financial empowerment through well-designed, user-friendly products.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Execution and Strategy: Effectively managing day-to-day writing tasks while also contributing to the strategic development of content systems and standards.

• Cross-Market Consistency: Ensuring tone, voice, and messaging remain consistent and culturally appropriate across different product markets.

• Integrating AI Effectively: Leveraging AI as a genuine thinking partner and optimiser, rather than a simple text generator, requires a nuanced approach.

• Cross-Functional Alignment: Navigating diverse stakeholder needs and ensuring buy-in for content decisions from engineering, legal, and brand teams.

• Measuring Content Impact: Developing robust methods to quantify the effectiveness of UX writing on user behaviour and business objectives.

Learning & Development Opportunities:

• Advanced Content Operations: Deepen expertise in building and maintaining content systems, pattern libraries, and style guides at scale.

• Fintech & Digital Banking Expertise: Gain in-depth knowledge of the financial services industry and the unique UX challenges within emerging markets.

• AI in Content: Become a leader in leveraging AI for content strategy, optimization, and quality assurance.

• Global Collaboration Skills: Enhance abilities to work effectively with international teams across different cultures and time zones.

• Leadership in Content: Grow into a role that shapes content strategy and influences product development across multiple markets.

📝 Enhancement Note: The challenges presented are typical for a Mid/Senior role focused on operationalizing content within a growing product organization. Overcoming these challenges directly translates into significant growth opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to developing content standards for a new digital product. How would you ensure scalability and consistency across multiple markets?" (Focus on systems thinking, pattern libraries, and cross-market considerations).

• "Walk me through a time you used AI as a thinking partner to improve UX copy or identify content patterns. What was your process, and what were the results?" (Emphasize critical thinking and AI integration beyond basic generation).

• "How do you collaborate with engineering, QA, and legal teams on product copy? Provide an example of a challenge you faced and how you resolved it." (Highlight cross-functional communication, negotiation, and problem-solving skills). Company & Culture Questions:

• "What interests you about GoTymeX's mission to reimagine digital banking in emerging markets?" (Connect your passion for UX writing to their impact).

• "How do you see UX writing contributing to a user's trust and engagement with a financial product?" (Demonstrate understanding of the fintech context and the strategic value of content).

• "Describe your experience working in a hybrid or international team. What strategies do you use to ensure effective collaboration?" (Showcase adaptability and communication skills). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your strategic approach, the execution (your copy), the tools/processes used (including AI if applicable), and the measurable results.

• Highlight Systems Contributions: Dedicate a section or specific examples to showcase your work on style guides, pattern libraries, or content standards, explaining their impact on efficiency and consistency.

• Be Ready to Discuss Trade-offs: Demonstrate your ability to make informed decisions, explaining why certain copy choices were made, especially when balancing different stakeholder needs or market requirements.

• Showcase Your Process: Be prepared to discuss your workflow, from research and ideation to writing, review, and iteration, emphasizing how you ensure quality and consistency.

• Connect to GoTymeX: Briefly explain how your skills and experience align with the specific requirements and mission of GoTymeX.

📝 Enhancement Note: The interview preparation should focus on demonstrating a strong understanding of content as a system and an operational discipline, not just as a creative writing task. Candidates should be ready to articulate their strategic contributions and their ability to scale content effectively.

📌 Application Steps

To apply for this operations-aligned UX writing position:

• Submit your application through the provided link on Workable.com.

• Tailor your resume: Highlight your 2-4 years of experience in UX writing, product writing, or content design, emphasizing any experience with content operations, systems thinking, or AI tooling. Use keywords from the job description like "content standards," "pattern libraries," and "cross-functional collaboration."

• Curate your portfolio: Ensure it clearly demonstrates both your writing execution and strategic contributions. Include specific examples of your work on content systems, style guides, or pattern libraries, and how you've used AI. Be ready to walk through your portfolio and discuss your process.

• Prepare for case studies: Anticipate questions or exercises related to content strategy, problem-solving for digital products, and cross-functional communication. Practice articulating your thought process and how you would approach these challenges.

• Research GoTymeX: Understand their mission, their focus on emerging markets, and their commitment to digital banking. Be prepared to discuss why you are passionate about contributing to their work and how your skills align with their operational goals for product experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.