Mid/Senior UX Writer at GoTymeX

📍 Job Overview

Job Title: Mid/Senior UX Writer

Company: GoTymeX

Location: Ho Chi Minh City, Vietnam

Job Type: FULL_TIME

Category: UX Writing / Content Design

Date Posted: 2026-09-15

Experience Level: Mid/Senior (2-4 years)

Remote Status: Hybrid (Part-time in office, part-time remote)

🚀 Role Summary

Drive the craft and system of UX writing by creating clear, consistent, and accessible customer-facing copy for digital banking products.
Contribute to and evolve content standards, style guides, and pattern libraries, establishing the framework for scalable, reusable content across multiple markets.
Leverage AI tooling as a strategic thinking partner to identify inconsistencies, test content variants, and interrogate content decisions, ensuring data-informed optimization.
Collaborate deeply with cross-functional teams, including product, engineering, QA, legal, and brand, to ensure messaging quality, consistency, and alignment with business objectives.
Analyze user data to understand customer behavior, adapt messaging strategies, and measure the impact of UX writing on user experience and product adoption.

📝 Enhancement Note: This role emphasizes a systems-thinking approach to UX writing, focusing on scalability, reusability, and data-driven optimization. The "Mid/Senior" designation suggests a need for both strong execution skills and the ability to influence content strategy and standards. The requirement to use AI as a "thinking partner" highlights a forward-looking approach to content creation and analysis.

📈 Primary Responsibilities

Craft precise and engaging customer-facing copy for various product elements, including microcopy, notifications, error messages, and onboarding flows, ensuring clarity and consistency at the journey level.
Develop, maintain, and evolve content standards, style guides, and pattern libraries that serve as the foundational system for the broader UX writing team and product squads.
Proactively utilize AI tools to identify content gaps, inconsistencies, and opportunities for A/B testing, and to stress-test content decisions against established guidelines and user data.
Conduct thorough reviews of product messaging across different markets to uphold quality standards, ensure brand voice consistency, and maintain localization and accessibility best practices.
Analyze user data and conduct user research to gain insights into customer behavior, inform content strategy, and measure the effectiveness of UX writing on key product metrics such as user engagement and conversion rates.
Coordinate with the global UX Writing hub to ensure cohesive messaging, effective localization strategies, and adherence to accessibility standards across all product touchpoints.
Present and advocate for content decisions to cross-functional stakeholders, including engineering, QA, legal, and brand teams, effectively communicating the rationale and impact of UX writing choices.

📝 Enhancement Note: The responsibilities highlight a dual focus on tactical execution (writing copy) and strategic contribution (evolving content systems). The emphasis on "journey level" and "pattern-level reuse" points towards a need for a sophisticated understanding of user flows and content architecture. The explicit mention of AI integration as a "thinking partner" suggests an expectation of innovative content development approaches.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of linguistics, communications, technical writing, human-computer interaction, or a related field is beneficial.

Experience: 2 to 4 years of dedicated experience in UX writing, product writing, content design, or digital copywriting for digital products.

Required Skills:

Proven expertise in UX writing, with a portfolio showcasing a strong command of crafting clear, concise, and user-centric copy for digital products.
Demonstrable strategic thinking capabilities, evidenced by portfolio examples of influencing content strategy, standards, or systems.
Systems mindset: Ability to conceptualize and work with content as a reusable system, focusing on patterns, scalability, and optimization rather than isolated page-level content.
Proficiency in utilizing AI tools as a collaborative partner for content analysis, ideation, and optimization.
Experience in contributing to and maintaining content standards, style guides, or pattern libraries, with concrete examples of impact.
Proven ability to collaborate effectively across diverse teams, geographical locations, and time zones, fostering strong cross-functional relationships.
Familiarity with collaborative tools essential for modern product development, including Confluence, Jira, and Figma. Preferred Skills:
Experience within the crypto industry, demonstrating an understanding of its unique communication challenges and user needs.
Familiarity with user research methodologies and the ability to translate user insights into actionable content recommendations.
Knowledge of localization best practices and accessibility guidelines (e.g., WCAG).
Experience with A/B testing and data analysis to measure and optimize content performance.
Understanding of design systems and how UX writing integrates with them.

📝 Enhancement Note: The requirement for a portfolio is critical, specifically one that demonstrates "both execution and strategic thinking." This implies candidates should prepare case studies that not only showcase writing samples but also explain the strategic rationale behind them, the processes used, and the outcomes achieved. The emphasis on a "systems mindset" and AI collaboration differentiates this role from a traditional copywriter position.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio demonstrating 2-4 years of UX writing experience, with a clear focus on strategic impact and systems thinking.
Case studies that illustrate the process of writing for digital products, including problem definition, ideation, content creation, user testing, and iteration.
Examples of contributions to content standards, style guides, or pattern libraries, clearly outlining the candidate's role and the resulting impact on content consistency and scalability.
Demonstrations of how AI was used as a thinking partner to enhance content strategy, identify patterns, or optimize messaging.
Evidence of cross-functional collaboration, showcasing how content decisions were presented, defended, and integrated with engineering, design, legal, and QA processes. Process Documentation:
Detailed explanation of your personal UX writing workflow, from brief to final delivery, emphasizing how you ensure clarity, consistency, and adherence to brand voice.
Documentation of your approach to contributing to or evolving content systems, including methodologies for pattern identification, reuse, and governance.
Examples of how you have used user data and AI insights to inform content strategy and measure the impact of your writing.
Records of how you have collaborated with engineering and design teams to integrate content seamlessly into product development cycles.

📝 Enhancement Note: The portfolio is paramount for this role, especially given the emphasis on systems thinking and strategic contribution. Candidates should curate examples that highlight their ability to think beyond individual screens and contribute to a scalable content framework. Demonstrating the application of AI in their workflow is also a key differentiator.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Mid/Senior UX Writers in Vietnam, with considerations for a hybrid work model and a tech-focused company, a competitive annual salary range is estimated to be between VND 600,000,000 - 1,100,000,000. This range is influenced by the cost of living in Ho Chi Minh City, the specific demands of the role in financial technology, and the company's stated commitment to competitive compensation.

Benefits:

Competitive salary and bonus structure tied to individual and company performance.
Significant career growth and development opportunities within an international design team.
Exposure to an award-winning, high-performance, multinational design team, fostering continuous learning and skill enhancement.
An international working environment characterized by an agile culture that values innovation and collaboration.
Flexible hybrid working model, allowing for a blend of in-office collaboration and remote work.
Opportunities for overseas travel for professional development, training, and work-related purposes.
Extensive learning opportunities, including paid seminars, conferences, and courses, with a strong focus on internal talent development.
Provision of a company laptop equipped with all necessary software to perform job duties effectively.

Working Hours: The standard working hours are estimated to be around 40 hours per week, aligning with full-time employment. The hybrid work model offers flexibility in structuring these hours, with expectations for core collaboration times and availability across different time zones.

📝 Enhancement Note: The salary estimate is based on research from various job boards and salary aggregators for UX Writer/Content Designer roles in Vietnam, adjusted for the mid/senior level and the specialized fintech/crypto industry. Benefits are directly extracted from the provided text, highlighting a strong emphasis on professional development and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Fintech sector, specifically focusing on digital banking and financial services for emerging markets. This context implies a fast-paced, innovation-driven environment with a strong emphasis on user experience, security, and regulatory compliance. The mention of crypto industry experience as an advantage suggests an openness to emerging financial technologies.

Company Size: GoTymeX is the product, technology, and design hub for Tyme Group, indicating it's part of a larger, established entity. The design team alone comprises over 30 professionals, suggesting a significant investment in design and a structured approach to product development.

Founded: While the founding date of GoTymeX is not explicitly stated, Tyme Group has a history in financial innovation. The company's focus on "reimagining digital banking across emerging markets" and empowering individuals and small businesses points to a mission-driven culture.

Team Structure:

The UX Writing hub is a small, horizontal team within a larger, award-winning Design department. This structure suggests a specialized, empowered team that sets standards for broader product squads.
The team supports product squads across multiple markets, indicating a distributed and cross-market operational model.
Reporting lines are likely within the Design leadership, with close collaboration across Product Management, Engineering, and Research. Methodology:
Data-Driven Design: Emphasis on using user data and AI tooling to inform content decisions and measure impact.
Systems Thinking: Treating content as a craft and a system, focusing on patterns, scalability, and reuse.
Agile & Collaborative: Working within agile methodologies with deep collaboration across countries and time zones.
Innovation Focused: Utilizing modern technologies like AWS Cloud, AI-augmented tooling, and modern design systems.

Company Website: https://tyme.com/ (as GoTymeX is the product, technology, and design hub of Tyme Group)

📝 Enhancement Note: The company culture is portrayed as innovative, collaborative, and mission-driven, with a strong emphasis on design excellence and technological advancement. The UX Writing team's role as a "hub" suggests a center of expertise and standardization within a larger product development organization.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as Mid/Senior UX Writer. It requires a balance of hands-on content creation for live products and strategic contribution to content systems, standards, and pattern libraries. This level implies an expectation of autonomy, the ability to influence cross-functional partners, and a proactive approach to problem-solving.

Reporting Structure: The UX Writer will likely report to a Head of UX Writing or a Design Lead within the UX Writing hub. They will work closely with Product Managers, UX Designers, UI Designers, UX Researchers, and Engineers within various product squads.

Operations Impact: UX writing directly impacts user experience, product adoption, customer satisfaction, and brand perception. In a fintech context, clear and trustworthy communication is crucial for customer acquisition, retention, and regulatory compliance. The role's impact is measured through user behavior metrics, conversion rates, and the overall efficiency and consistency of product messaging across markets.

Growth Opportunities:

Content Strategy Leadership: Opportunity to take on more responsibility in shaping content strategy, defining content governance, and leading the evolution of content systems and pattern libraries.
Specialization: Develop deeper expertise in specific areas such as financial technology content, AI-assisted content creation, or accessibility and localization for complex products.
Cross-Market Experience: Gain exposure to and contribute to product development for diverse emerging markets, understanding unique user needs and cultural nuances.
Mentorship & Team Development: As a senior member, there's potential to mentor junior writers and contribute to the growth and best practices of the UX Writing hub.
Leadership Pathways: Potential to move into roles like Senior UX Writer, Lead UX Writer, or Content Design Manager, overseeing teams and strategic initiatives.

📝 Enhancement Note: The growth path for a UX Writer in this environment leans towards deepening strategic influence and potentially moving into leadership or specialized domain expertise, rather than purely managing people in the initial stages. The emphasis on systems and AI suggests opportunities to become a thought leader in these emerging areas of content design.

🌐 Work Environment

Office Type: The company offers a Hybrid working model. This means a combination of working from a physical office location and remotely. This model is designed to balance in-person collaboration and team building with the flexibility and autonomy of remote work.

Office Location(s): The primary specified location is Ho Chi Minh City, Vietnam. The company operates internationally, so while the role is based in HCMC, there will be significant interaction with global teams.

Workspace Context:

Collaborative Hub: The office environment is likely designed to foster collaboration, with meeting rooms, breakout spaces, and potentially open-plan areas for team interaction.
Technology-Enabled: Expect access to modern tools and technology, including high-performance laptops, reliable internet, and the software stack mentioned (Figma, Jira, Confluence, AI tools).
International Interaction: The workspace facilitates communication and collaboration with colleagues across different countries and time zones, likely through video conferencing and digital collaboration platforms.

Work Schedule: A standard full-time schedule (approx. 40 hours/week) is expected, with flexibility inherent in the hybrid model. Core working hours will likely be established to ensure overlap for cross-functional collaboration, particularly with teams in different time zones.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, indicating a trust in employees to manage their time effectively. The emphasis on international collaboration means candidates should be comfortable with asynchronous communication and working across different cultural and temporal contexts.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of your application, focusing on your resume and, critically, your portfolio. Applications without a submitted portfolio will likely not be considered.
Portfolio Review & Discussion: A deep dive into your portfolio with a UX Writing lead or team member. Expect to discuss specific case studies, your thought process, strategic contributions, and how you've applied systems thinking and AI.
Cross-Functional Interviews: Interviews with Product Managers, UX Designers, Engineers, and potentially Legal/Brand representatives. These will assess your collaboration skills, understanding of product development, and ability to articulate content decisions to non-design stakeholders.
Skills Assessment/Challenge: You may be given a small take-home assignment or an in-interview challenge to assess your writing skills, problem-solving approach, and ability to apply UX writing principles to a specific scenario.
Final Interview: Potentially with senior design leadership to assess cultural fit, strategic alignment, and overall suitability for the role and company.

Portfolio Review Tips:

Highlight Systems Thinking: Showcase projects where you contributed to or utilized content standards, pattern libraries, or style guides. Explain how your work enabled scalability and consistency.
Demonstrate AI Integration: Clearly articulate specific instances where you used AI as a thinking partner – how it helped you identify patterns, test hypotheses, or refine copy.
Quantify Impact: Where possible, use metrics to demonstrate the success of your UX writing. This could include improvements in conversion rates, task completion times, reduction in support tickets, or user satisfaction scores.
Showcase Collaboration: Include examples of how you worked with engineering, product, and legal teams. Detail any challenges faced and how you navigated them.
Tell a Story: For each case study, frame it as a narrative: the problem, your approach (including tools and methods), your contributions, and the measurable outcome.

Challenge Preparation:

Understand the Context: If given a challenge, ensure you understand the product, the target user, and the business objective.
Focus on Process: Clearly articulate your thought process for developing content, not just the final copy. Explain your assumptions and how you'd validate them.
Consider Scalability & AI: Think about how your proposed content could be scaled and how AI might assist in its ongoing management or optimization.
Be Concise and Clear: Present your work efficiently, focusing on clarity and impact, mirroring the principles of good UX writing.

📝 Enhancement Note: The emphasis on the portfolio and its strategic components cannot be overstated. Candidates must be prepared to deconstruct their work, explain the "why" behind their choices, and demonstrate how they contribute to larger systems and business goals, particularly through the lens of AI integration and cross-functional collaboration.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Essential for collaborative design work, reviewing designs, and potentially contributing directly to UI elements where copy is placed.
Jira: For project management, tracking tasks, bug reporting, and collaborating with engineering teams on content implementation.
Confluence: For documentation, knowledge sharing, and maintaining content standards, style guides, and pattern libraries.

Analytics & Reporting:

While specific tools aren't listed, expect to work with product analytics platforms (e.g., Amplitude, Mixpanel, Google Analytics) to review user data and measure content performance.
Familiarity with A/B testing frameworks is beneficial for optimizing messaging. CRM & Automation:
Not directly relevant to UX writing, but understanding how copy integrates with CRM systems for marketing or customer support communications might be a plus.
Automation tools may be used for content deployment or testing workflows. AI Tooling:
Actively used as a thinking partner. This implies familiarity with AI writing assistants, content analysis tools, or prompt engineering techniques to leverage AI for identifying patterns, drafting variants, and interrogating content decisions.

📝 Enhancement Note: Proficiency with Figma, Jira, and Confluence is a baseline requirement. The specific mention of "AI tooling" as a primary tool indicates a forward-thinking approach, and candidates should be prepared to discuss their experience and comfort level with leveraging AI in their content workflow.

👥 Team Culture & Values

Operations Values:

Craftsmanship & Systemic Thinking: A deep respect for the craft of writing combined with a commitment to building scalable, reusable content systems.
User-Centricity: A primary focus on understanding and serving the user's needs through clear, empathetic, and accessible communication.
Data-Informed Decisions: Valuing data and AI insights to guide content strategy, optimization, and measure impact.
Collaboration & Transparency: Openness to cross-functional collaboration, constructive feedback, and transparent communication across teams and time zones.
Innovation & Continuous Learning: Embracing new technologies like AI and a culture that supports ongoing professional development and learning.

Collaboration Style:

Cross-Functional Integration: Strong emphasis on working seamlessly with Product, Engineering, QA, Legal, and Brand teams, ensuring content is integrated early and effectively throughout the product development lifecycle.
Systemic Approach: Collaborating to build and maintain shared content standards, style guides, and pattern libraries, promoting consistency and efficiency.
Feedback Loops: Encouraging a culture of constructive feedback, both giving and receiving, to continuously improve content quality and processes.
Knowledge Sharing: Actively sharing insights, best practices, and learnings within the UX Writing hub and across the broader design and product teams.

📝 Enhancement Note: The culture values both the art of writing and the science of systems and data. Collaboration is key, especially across international and functional boundaries. The mention of "AI as a thinking partner" suggests a culture that embraces technological advancements to enhance human creativity and efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Execution and Strategy: Effectively managing time between writing for live products and contributing to the strategic evolution of content standards and systems.
Cross-Market Consistency: Ensuring message clarity and brand voice consistency across diverse emerging markets with varying cultural nuances and linguistic requirements.
Integrating AI Effectively: Moving beyond basic AI usage to genuinely leverage it as a thinking partner for complex content strategy and optimization.
Influencing Cross-Functionally: Advocating for content best practices and decisions with stakeholders outside the design discipline (e.g., legal, engineering) who may have different priorities.
Navigating Rapid Growth: Adapting to the fast-paced growth of a fintech company and its product offerings, requiring continuous learning and flexibility.

Learning & Development Opportunities:

Advanced Content Strategy: Opportunities to lead the development and refinement of content strategy frameworks, governance models, and complex pattern libraries.
Fintech & Crypto Domain Expertise: Deepen knowledge in the financial technology and cryptocurrency sectors, becoming a subject matter expert in communicating complex financial concepts.
AI in Content: Become a go-to expert in leveraging AI for content creation, analysis, and optimization within the organization.
Leadership & Mentorship: Develop leadership skills through mentoring junior writers, leading specific content initiatives, or potentially moving into team lead roles.
Industry Exposure: Access to paid seminars, conferences, and expert-led training to stay abreast of the latest trends in UX writing, content design, and AI.

📝 Enhancement Note: The challenges are directly tied to the role's core responsibilities: the blend of tactical writing and strategic system building, the complexities of international fintech, and the integration of new technologies like AI. Growth opportunities are geared towards specialization, strategic leadership, and domain expertise.

💡 Interview Preparation

Strategy Questions:

"Describe a time you contributed to a content style guide or pattern library. What was your process, and what was the impact?" (Assesses systems thinking, contribution to standards)
"How have you used AI as a thinking partner in your UX writing process? Provide a specific example." (Assesses AI integration, strategic application)
"Walk us through a complex product feature you wrote copy for. How did you ensure clarity, consistency, and accessibility across the user journey?" (Assesses execution, journey-level thinking)
"How do you approach collaborating with engineering and legal teams on product messaging? Describe a situation where you had to advocate for a content decision." (Assesses cross-functional collaboration, advocacy) Company & Culture Questions:
"What interests you about GoTymeX and our mission to empower individuals and small businesses in emerging markets?" (Assesses cultural fit, mission alignment)
"How do you see UX writing contributing to the success of a digital banking product, particularly in a competitive fintech landscape?" (Assesses industry understanding, strategic value of UX writing)
"Describe your experience working in a hybrid or remote, international team environment. How do you ensure effective communication and collaboration?" (Assesses work style, adaptability) Portfolio Presentation Strategy:
Structure: Organize your portfolio by project type or by demonstrating specific skills (e.g., Systems Contribution, AI-Assisted Content, Complex Feature Writing).
Narrative: For each project, clearly articulate the problem, your role and process, the strategic thinking involved, how you collaborated, and the measurable results. Use visual aids where appropriate.
Highlight Systems & AI: Explicitly call out examples where you applied systems thinking or utilized AI. Explain the "how" and "why" behind these applications.
Conciseness: Be mindful of time. Focus on the most impactful projects and be prepared to answer questions concisely.
Practice: Rehearse your presentation to ensure a smooth delivery and confident articulation of your experience and value proposition.

📝 Enhancement Note: Interview preparation should heavily emphasize the unique aspects of this role: systems thinking, AI integration, and cross-functional collaboration within a fintech context. Candidates should be ready to "show, not just tell" through their portfolio and articulate their strategic contributions.

📌 Application Steps

To apply for this operations position:

Submit your application through the application link provided on Workable.
Curate Your Portfolio: Ensure your portfolio prominently features projects demonstrating your systems thinking, AI collaboration, and strategic contributions, not just polished writing samples.
Tailor Your Resume: Highlight keywords related to UX writing, content design, content operations, systems thinking, AI tooling, and cross-functional collaboration. Quantify achievements where possible.
Prepare Your Presentation: Practice walking through 1-2 key portfolio pieces, focusing on your process, strategic rationale, collaboration, and impact. Be ready to discuss how you'd approach challenges specific to GoTymeX's mission.
Research GoTymeX: Understand their product offerings, target markets, and mission. Consider how your UX writing skills can directly contribute to their goal of financial empowerment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Mid/Senior UX Writer