Mid Weight Graphic Designer

📍 Job Overview

Job Title: Mid Weight Graphic Designer

Company: HelloKindred

Location: Mexico City, Mexico

Job Type: Contract

Category: Creative & Media Operations (Graphic Design Specialization)

Date Posted: 2026-09-23

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote Solely

🚀 Role Summary

• Design impactful B2B marketing campaigns, focusing on both static and motion-based creative assets.

• Collaborate closely with marketing and strategy teams to develop innovative campaign concepts and execute demand generation initiatives.

• Utilize a range of design tools and technologies to produce engaging content for paid ads, digital media, and collateral.

• Manage time effectively and work independently within a flexible schedule to meet project demands for a leading workforce solutions provider.

• Contribute to evolving brand identity through fresh, creative perspectives while adhering to established brand guidelines.

📝 Enhancement Note: This role is framed as a "Mid Weight Graphic Designer" but the responsibilities and expected output lean heavily into B2B marketing campaign execution and demand generation, requiring a strong understanding of how design directly impacts business objectives. The "operations" aspect comes from the systematic approach to campaign asset creation, workflow management, and tool utilization within a marketing context.

📈 Primary Responsibilities

• Develop and design creative assets for B2B marketing campaigns, encompassing paid advertisements, website elements, digital media, and campaign collateral.

• Create both static and motion-based design content, with an estimated 50% focus on static visuals and 50% on animation (e.g., animated GIFs for social media, short promotional videos).

• Actively participate in the creative concepting phase for marketing campaigns, working synergistically with a strategy copywriter to generate bold and distinctive ideas.

• Critically evaluate design briefs, think proactively beyond conventional B2B design norms, and propose innovative solutions to ensure creative output is highly engaging and differentiated.

• Ensure all creative work aligns with established brand guidelines while simultaneously introducing fresh perspectives to support brand evolution and innovation.

• Engage in weekly synchronization meetings with the marketing team and/or team manager to effectively manage workflow, track progress, and confirm that all deliverables meet strategic campaign goals.

• Maintain clear and consistent communication regarding project status, challenges, and creative direction with stakeholders.

📝 Enhancement Note: The responsibilities highlight a strategic contribution to marketing campaigns, not just execution. The emphasis on "challenging briefs constructively" and "thinking outside the box" suggests a role that requires not only technical design skills but also strategic thinking and a willingness to push creative boundaries within a B2B context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and advanced design skills is paramount. A degree in Graphic Design, Visual Communications, Digital Media, or a related field is beneficial.

Experience: 4-5 years of professional experience in B2B graphic design.

Required Skills:

• Proven expertise in B2B graphic design, evidenced by a comprehensive portfolio.

• Demonstrated ability to create compelling content for marketing campaigns and demand generation initiatives.

• Proficiency in designing paid advertisements, website graphics, digital media assets, and various campaign collateral.

• Strong skills in motion design and animation, specifically for social media platforms and digital campaigns.

• Experience in developing both static visual elements and dynamic animated content.

• Ability to work autonomously, manage time effectively, and maintain a flexible schedule to accommodate project demands.

• Proactive and innovative approach to creative problem-solving, with a proven track record of contributing fresh ideas.

• Familiarity with Asana for project management and workflow tracking.

• Competency in using Microsoft Teams for communication and collaboration.

• Experience with HubSpot for marketing operations integration is a plus.

• Proficiency in Canva Pro for efficient content creation and collaboration.

• Advanced skills in the Adobe Creative Suite, including Photoshop, Illustrator, and After Effects. Preferred Skills:

• Experience with motion graphics software beyond After Effects.

• Familiarity with other project management or collaboration tools.

• Understanding of SEO principles as they relate to digital asset creation.

• Experience working within a staffing or recruitment industry marketing context.

📝 Enhancement Note: The requirement for a portfolio showcasing "both traditional and motion-based design work" and "campaigns and demand generation" is critical. The mention of specific tools like Asana, Teams, HubSpot, and Canva Pro, alongside the Adobe Creative Suite, indicates a need for a technically adept designer who can integrate into a digital-first marketing operations workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is mandatory, showcasing a minimum of 4-5 years of B2B graphic design experience.

• The portfolio must clearly demonstrate proficiency in both traditional graphic design and motion-based design (animation, GIFs, etc.).

• Include specific case studies or examples of successful B2B marketing campaigns, highlighting your role in concept development and execution.

• Showcase examples of demand generation assets, paid advertisements, and digital media content designed to drive business outcomes.

• Demonstrate your ability to adapt designs to adhere to brand guidelines while also introducing innovative elements. Process Documentation:

• Be prepared to discuss your design process from brief interpretation to final asset delivery, emphasizing efficiency and collaboration.

• Articulate how you manage workflow, prioritize tasks, and integrate feedback, particularly within a remote or hybrid team structure.

• Explain your approach to concept development, including how you collaborate with copywriters and other marketing professionals.

• Provide examples of how you have used design tools to streamline your workflow or improve the efficiency of asset creation.

📝 Enhancement Note: The portfolio is the primary evaluation tool. It needs to explicitly show experience in B2B, campaign execution, and motion graphics. Candidates should be ready to articulate their design process, emphasizing efficiency and collaboration, which are key operational aspects for a remote role.

💵 Compensation & Benefits

Salary Range: $9 - $15 USD per hour. This range is based on the provided data, reflecting a contract position with anticipated hours up to 30 per week. The specific rate will likely depend on the candidate's experience level and the exact duration of the contract.

Benefits:

• Contract length of 3-6 months, with potential for extension, offering consistent engagement.

• Flexible working hours, with an anticipated 20-30 hours per week after the initial onboarding phase.

• Opportunity to work remotely, providing geographical flexibility.

• Potential to extend contract based on performance and business needs.

• Exposure to a leading workforce solutions provider, enhancing professional experience and portfolio.

Working Hours: Up to 30 hours per week. The initial few weeks may require 7-10 hours, with the typical workload settling into 20-30 hours per week. Flexibility is key, as candidates must be available for sync-ups and to answer questions during varying times of the day to accommodate global team collaboration.

📝 Enhancement Note: The salary range is on the lower end for a mid-weight designer, especially considering the required Adobe Creative Suite and After Effects skills. This is likely due to the contract nature and the specific region (Mexico City) where the role is based, though the role is remote. Candidates should consider their experience and the potential for contract extension when evaluating this offer. The flexibility in working hours is a significant aspect, requiring strong self-management.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing and Talent Solutions. HelloKindred specializes in connecting talent with flexible opportunities in marketing, creative, and technology roles for trusted brands.

Company Size: While not explicitly stated, HelloKindred operates as a staffing specialist, implying a lean internal team that manages a broad network of contractors and client relationships. This suggests a dynamic, agile, and potentially fast-paced operational environment.

Founded: Not specified, but their vision to disrupt traditional employment barriers suggests a modern, forward-thinking approach to talent acquisition and employment.

Team Structure:

• This role functions as an extension of a client's marketing team, operating remotely.

• You will collaborate closely with a marketing team and report to a team manager for workflow and strategic alignment.

• Expect to work alongside a strategy copywriter for campaign concepting.

• The role requires independent work but also structured interaction through weekly sync-ups. Methodology:

• Emphasis on creative concepting and developing bold, standout B2B marketing ideas.

• Focus on data-driven design execution, with assets intended for demand generation and paid advertising campaigns.

• Adoption of flexible work arrangements (remote) and agile workflows (weekly sync-ups).

• Commitment to understanding and evolving brand guidelines while fostering innovation.

Company Website: hellokindred.com

📝 Enhancement Note: HelloKindred's mission to "make work accessible and people’s lives better" by disrupting employment barriers suggests a culture that values flexibility, innovation, and a modern approach to work. This role, as a contractor, embodies that flexibility. The client is a "leader in world-class workforce solutions," indicating a professional and established environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Mid Weight Graphic Designer." In a creative operations context, this implies a solid technical foundation, independent work capability, and the ability to contribute significantly to campaign strategy and execution without constant supervision. It sits between an entry-level designer and a senior/art director role.

Reporting Structure: You will report to a team manager within the client's marketing department for workflow and strategic alignment. You will also collaborate with a strategy copywriter and the broader marketing team.

Operations Impact: As a graphic designer, your impact is crucial in translating marketing strategies into visually compelling assets that drive engagement, lead generation, and brand perception for B2B clients. Your work directly influences campaign effectiveness and the client's market presence.

Growth Opportunities:

• Contract Extension: Successful performance can lead to an extension of the initial 3-6 month contract.

• Portfolio Expansion: Gaining experience with a leading workforce solutions provider and their B2B campaigns will significantly enhance your professional portfolio.

• Skill Development: Opportunity to hone skills in motion design, B2B campaign strategy, and remote collaboration tools.

• Client Relationship Building: Potential to build a strong working relationship with the client, which could lead to future opportunities.

📝 Enhancement Note: While this is a contract role, the "mid-weight" designation suggests a level of responsibility and autonomy that can contribute to career growth. The emphasis on B2B marketing and demand generation means the designer is working on business-critical projects, providing valuable experience for future roles in marketing operations or creative leadership.

🌐 Work Environment

Office Type: This is a fully remote contract position. There is no physical office requirement for this role.

Office Location(s): While the role is based in Mexico City, Mexico, the work is performed remotely from the candidate's own location. A client email address will be provided for communication purposes.

Workspace Context:

• Remote Autonomy: You will be expected to manage your own workspace and ensure you have the necessary technology for design work.

• Collaborative Digital Environment: Communication and collaboration will primarily occur through digital platforms like Microsoft Teams and Asana.

• Flexible Schedule: The work setup allows for flexibility in managing your daily schedule, provided you meet project deadlines and are available for scheduled sync-ups.

• Technology Requirement: Access to your own technology (computer, software) is a prerequisite.

Work Schedule: The role anticipates up to 30 hours per week, with flexibility to manage your time. However, availability for "varying times of the day" is required for global client sync-ups and to answer questions, indicating a need for adaptability beyond a standard 9-5 schedule.

📝 Enhancement Note: The remote nature is a core feature. Candidates must be self-sufficient and equipped with their own technology. The flexibility in hours is a double-edged sword: it offers freedom but demands discipline and availability across potentially broader time zones for client interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess suitability for the "Mid Weight" level and B2B/motion design requirements.

• Portfolio Review & Discussion: A session focused on walking through your portfolio, discussing specific projects, your design process, and how you approach B2B marketing challenges. Be prepared to elaborate on your experience with motion design and campaign execution.

• Skills Assessment: Potential for a brief design exercise or a discussion around hypothetical design challenges to gauge your problem-solving skills and creative thinking.

• Cultural Fit & Logistics: A discussion about your ability to work independently, manage a flexible schedule, and your familiarity with the required tools (Asana, Teams, Adobe Suite). Confirmation of your ability to work legally in Mexico and without sponsorship.

Portfolio Review Tips:

• Curate for B2B & Motion: Prioritize projects that clearly demonstrate your B2B marketing experience and your motion design capabilities. Include examples of paid ads, digital assets, and animated content.

• Showcase Campaign Impact: For campaign projects, explain the brief, your creative approach, your role, the tools used, and any measurable outcomes or objectives achieved.

• Highlight Process: Be ready to articulate your workflow, from brief to final delivery, emphasizing efficiency, collaboration, and problem-solving. Use specific examples.

• Demonstrate Tool Proficiency: If possible, subtly integrate examples that show your use of tools like Adobe After Effects, Photoshop, Illustrator, and potentially Canva Pro or Asana.

• Conciseness is Key: While comprehensive, ensure your portfolio is easy to navigate and highlights your strongest, most relevant work upfront.

Challenge Preparation:

• Design Brief Interpretation: Practice analyzing hypothetical B2B design briefs, identifying key objectives, target audiences, and constraints.

• Motion Graphics Ideation: Be ready to brainstorm ideas for animated social media content or short campaign videos based on a given scenario.

• Workflow Management: Prepare to discuss how you would prioritize tasks if given multiple project deadlines and how you would communicate progress and potential delays.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should treat their portfolio as a presentation tool and be prepared to discuss every aspect of their relevant projects in detail, focusing on the "why" and "how" behind their design decisions, especially concerning B2B objectives and motion design execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design and motion graphics.

  • Photoshop: For raster image editing, digital asset creation, and mockups.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.
  • After Effects: Crucial for motion design, animation, and creating dynamic visual content.

• Canva Pro: For efficient creation of various digital assets, social media graphics, and potentially quick edits or variations.

• Asana: For project management, task tracking, workflow organization, and team collaboration.

Analytics & Reporting:

• HubSpot: Potentially used for managing marketing campaigns, tracking leads generated from assets, and understanding campaign performance metrics. Familiarity is beneficial for context.

CRM & Automation:

• Microsoft Teams: Primary platform for communication, file sharing, and team coordination in a remote setting.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite, particularly After Effects for motion graphics, is non-negotiable. Familiarity with project management tools like Asana and collaboration platforms like Microsoft Teams is also critical for a remote role. HubSpot experience is a bonus that adds value by connecting design output to marketing outcomes.

👥 Team Culture & Values

Operations Values:

• Proactive Innovation: A drive to "think outside the box" and bring fresh, innovative perspectives to B2B design challenges.

• Efficiency & Autonomy: The ability to work independently, manage time effectively, and deliver high-quality work within a flexible schedule.

• Collaboration: A commitment to working closely with marketing teams and copywriters, contributing to a shared creative vision.

• Brand Stewardship: Respect for brand guidelines while actively seeking opportunities for brand evolution and creative differentiation.

• Impact-Driven Design: A focus on creating assets that contribute to tangible marketing campaign success and demand generation.

Collaboration Style:

• Remote-First: Communication and collaboration occur primarily through digital channels (Teams, Asana).

• Structured Interaction: Regular weekly sync-ups with the team manager and marketing team provide a framework for collaboration and alignment.

• Synergistic Partnership: Close working relationships with strategy copywriters are expected for effective campaign concepting.

• Constructive Feedback: A culture that encourages challenging briefs and providing constructive input to elevate creative output.

📝 Enhancement Note: The culture appears to value independence and initiative, balanced with structured collaboration. Candidates who thrive in remote environments and can proactively contribute creative ideas while respecting brand and strategic goals will fit well.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Autonomy Management: Successfully managing workload, productivity, and communication without direct in-person supervision. Requires strong self-discipline and time management.

• Balancing Brand Adherence with Innovation: Finding the sweet spot between respecting established brand guidelines and introducing novel design elements that push creative boundaries.

• Global Team Sync-Ups: Adapting to varying meeting times for global client sync-ups, requiring flexibility beyond a typical 9-5 schedule.

• Motion Graphics Demand: Meeting the 50% requirement for motion/animation work, which may be a development area for some designers.

Learning & Development Opportunities:

• Motion Graphics Specialization: Deepen expertise in After Effects and animation techniques through hands-on project work.

• B2B Marketing Acumen: Gain a better understanding of B2B marketing strategies, demand generation tactics, and how design directly impacts these objectives.

• Remote Collaboration Mastery: Enhance skills in using digital collaboration tools and best practices for remote team communication.

• Portfolio Diversification: Add significant B2B campaign and motion graphics projects to your professional portfolio, increasing marketability.

📝 Enhancement Note: The primary challenge is the blend of autonomy and required collaborative availability. Growth opportunities are centered around honing specialized design skills (motion graphics) and understanding their strategic application in a B2B marketing context.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a B2B marketing campaign from initial brief to final asset delivery, focusing on how you incorporate motion graphics."

• "How do you balance adhering to strict brand guidelines with the need to create fresh, innovative designs that stand out in a competitive market?"

• "Given a flexible 20-30 hour work week and the need to attend global sync-ups, how would you manage your time and ensure consistent communication with your team?"

• "Walk us through a project in your portfolio where you successfully collaborated with a copywriter or marketing strategist to develop a creative concept." Company & Culture Questions:

• "What interests you about working for HelloKindred and our mission to disrupt traditional employment barriers?"

• "How do you approach working independently and managing your own workflow as a remote contractor?"

• "Describe a time you had to challenge a brief constructively. What was the outcome?"

• "How do you ensure your creative output aligns with business objectives, particularly in a B2B context?" Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight B2B campaigns and motion graphics first. For each project, clearly state the objective, your role, the creative process, tools used, and any results or learnings.

• Narrate Your Process: Be prepared to verbally walk through 2-3 key projects, explaining your thought process, design decisions, and how you overcame any challenges. Emphasize efficiency and collaboration.

• Motion Graphics Showcase: Ensure your motion design examples are easily accessible and clearly demonstrate your animation skills, particularly for social media or digital ad formats.

• Tool Integration: Casually mention the tools you used (Adobe Suite, Asana, etc.) within your project explanations to subtly reinforce your technical capabilities.

📝 Enhancement Note: Be ready to speak extensively about your portfolio, linking your design choices to business outcomes and demonstrating your understanding of B2B marketing. Emphasize your ability to work autonomously and your comfort with motion graphics.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided SmartRecruiters link.

• Tailor your resume: Highlight experience in B2B graphic design, motion graphics, campaign execution, and proficiency with Adobe Creative Suite, Asana, and Microsoft Teams. Quantify achievements where possible.

• Curate your portfolio: Ensure it prominently features B2B marketing assets, motion design examples, and case studies that demonstrate campaign impact. Organize it logically for easy review.

• Prepare your narrative: Practice discussing your portfolio projects, design process, and experience with remote collaboration and flexible scheduling.

• Research HelloKindred: Understand their mission and values to articulate your alignment during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---