Mid-Senior Graphic Designer / Illustrator (Freelance)

📍 Job Overview

Job Title: Mid-Senior Graphic Designer / Illustrator (Freelance)

Company: Omnisend

Location: Kaunas, Lithuania; Vilnius, Lithuania

Job Type: Freelance / Contractor

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-23

Experience Level: Mid-Senior (5+ years)

Remote Status: Fully Remote

🚀 Role Summary

• This freelance role focuses on developing and executing distinctive visual assets and illustrations for Omnisend's brand across all communication channels, emphasizing a simple, human, and engaging aesthetic.

• You will be responsible for translating complex ideas into easily understandable visual concepts, contributing to the overall brand identity and marketing efforts.

• The position requires a proactive, self-driven individual capable of managing their own time, communicating effectively, and consistently meeting project deadlines.

• You'll collaborate closely with the Communications & Creative team, bringing your unique ideas and expertise to shape Omnisend's visual language.

📝 Enhancement Note: While the role is in Graphic Design and Illustration, the context provided by Omnisend's description ("data-driven," "test, iterate, improve," "insights do") suggests a strong need for visual designers who understand marketing performance and can create assets that drive engagement and conversion, aligning with revenue operations principles. The emphasis on "ecommerce marketing" further reinforces this GTM connection.

📈 Primary Responsibilities

• Design original product illustrations with a consistent, fresh visual style that is recognizable as Omnisend.

• Create engaging banners for the company website, social media platforms, advertising campaigns, and broader marketing initiatives.

• Develop visual assets to enhance Omnisend newsletters and increase email engagement rates, supporting content marketing efforts.

• Prepare print-ready files for various materials, including flyers, stickers, and other collateral for events and promotional activities.

• Collaborate with the Communications & Creative team to ensure all visual outputs align with brand guidelines and marketing objectives.

• Take ownership of projects from the initial conceptualization and sketching phase through to the final file delivery.

• Proactively contribute creative ideas and solutions to enhance Omnisend's visual communication strategy.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic marketing support. For a candidate applying, demonstrating how their design work has directly contributed to marketing campaign success or improved user engagement metrics will be crucial. This goes beyond just aesthetic appeal and touches on performance-driven design, a key aspect in GTM and Marketing Operations.

🎓 Skills & Qualifications

Education: Not explicitly stated, but a Bachelor's degree in Graphic Design, Illustration, Fine Arts, or a related field is typically expected for a Mid-Senior level role. A strong portfolio can often substitute formal education.

Experience: 5+ years of professional experience in graphic design and illustration, with a demonstrable track record in creating marketing-focused visuals.

Required Skills:

• 5+ years of experience in graphic design and illustration.

• Confident and proficient use of Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Strong proficiency in Figma for design and collaboration.

• Hands-on experience integrating and utilizing AI tools within a creative workflow for enhanced efficiency and output.

• Exceptional eye for detail, with a strong understanding of composition, color theory, and typography.

• Ability to translate complex ideas into simple, compelling visual explanations.

• Self-driven work ethic with excellent time management, proactive communication, and consistent deadline adherence.

• Excellent written and verbal English communication skills.

• A comprehensive portfolio showcasing recent illustration and marketing design work. Preferred Skills:

• Experience in designing for the SaaS or e-commerce industry.

• Familiarity with email marketing platforms and their design considerations.

• Understanding of UX/UI principles as they apply to web banners and digital assets.

• Experience with motion graphics or basic animation for digital assets.

📝 Enhancement Note: The emphasis on AI tools and Figma suggests a forward-thinking design team. Candidates should be prepared to discuss specific AI applications in their workflow and how they leverage Figma for collaborative design processes, aligning with modern GTM operations which often involve rapid iteration and cross-functional tool utilization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of recent illustration projects demonstrating a consistent and engaging visual style.

• Examples of marketing design work, including website banners, social media graphics, and campaign assets, showcasing an understanding of brand messaging and performance.

• Case studies or project breakdowns that illustrate the design process, from concept to final execution, highlighting problem-solving and creative decision-making.

• Demonstrations of how AI tools were integrated into the design workflow to achieve specific project goals or overcome creative challenges.

• Examples of print-ready file preparation, if applicable to past projects. Process Documentation:

• Ability to articulate the design process for various project types, including ideation, sketching, digital rendering, feedback incorporation, and final asset delivery.

• Clear communication on how feedback is received, interpreted, and integrated into design iterations to meet client or team objectives.

• Examples of managing multiple projects simultaneously, demonstrating workflow organization and prioritization skills.

📝 Enhancement Note: Given Omnisend's data-driven culture, candidates should be prepared to discuss how they measure the effectiveness of their designs, even indirectly. This could involve discussing how their visuals supported campaign goals, improved click-through rates (if applicable), or enhanced brand recognition, aligning with the performance metrics often tracked in Revenue and Marketing Operations.

💵 Compensation & Benefits

Salary Range: Hourly rate starting from 20 EUR/h, with potential for higher rates based on experience and demonstrated skill. For a Mid-Senior Designer with 5+ years of experience in Lithuania, the rate could range from 20 EUR to 35 EUR per hour, depending on the complexity of projects and the candidate's portfolio.

Benefits:

• Freelance collaboration with the potential for a long-term contractor relationship.

• Flexible work schedule, allowing for self-management of working hours.

• Fully remote work environment, offering location independence.

• Opportunity to work with a growing e-commerce marketing platform.

• Occasional team gatherings and workations (frequency and location not specified).

Working Hours: Flexible, self-scheduled hours. The role implies a commitment to delivering on projects, suggesting an average workload equivalent to a full-time position (approximately 40 hours per week) but with significant autonomy in how those hours are structured.

📝 Enhancement Note: The starting rate of 20 EUR/h is a baseline. For a Mid-Senior role with specialized skills like AI integration and a strong portfolio, candidates should aim to negotiate towards the higher end of the estimated range. Researching freelance rates for similar roles in Lithuania and demonstrating exceptional value through the portfolio will be key.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing Technology (MarTech), specifically focusing on Email and SMS Marketing for E-commerce. Omnisend operates in a competitive landscape, aiming to simplify sophisticated marketing for growing online businesses.

Company Size: Omnisend is a significant player in the MarTech space, with a substantial customer base (150,000+). While not explicitly stated in the provided text, typical MarTech companies of this scale often have teams ranging from 100-500 employees.

Founded: Omnisend was founded with the mission to make sophisticated marketing accessible to e-commerce brands. The company's customer-funded and customer-driven approach emphasizes solving real problems for businesses.

Team Structure:

• The Graphic Designer / Illustrator will be part of the Communications & Creative team. This team likely includes other designers, copywriters, and content specialists.

• The role reports to a Creative Lead or Marketing Manager within the Communications department.

• Cross-functional collaboration is expected with marketing teams (for campaign assets), product marketing (for product illustrations), and potentially engineering or product teams (for visual integrations). Methodology:

• Data-Driven Decisions: Omnisend emphasizes using data and insights over gut feelings for decision-making, a principle that should extend to design choices where possible (e.g., A/B testing visual elements if opportunities arise).

• Iterative Improvement: The company culture encourages testing, iterating, and improving processes and outcomes. Designers are expected to be open to feedback and continuous refinement.

• Transparency and Trust: A culture of open communication, real feedback, and mutual trust is fostered, encouraging professionals to work autonomously and collaboratively.

Company Website: [Omnisend Company URL - assumed to be www.omnisend.com based on domain_derived]

📝 Enhancement Note: The company culture described is one of experienced professionals working efficiently without excessive bureaucracy. This means the freelance designer should be highly autonomous, proactive, and capable of integrating seamlessly into a fast-paced, results-oriented environment. Understanding Omnisend's e-commerce focus is crucial for creating relevant and impactful visuals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as Mid-Senior, requiring significant independent contribution and expertise. It's a freelance position, offering project-based work rather than a traditional employment track.

Reporting Structure: The role reports to the Communications & Creative team, likely a Creative Lead or Marketing Manager. Collaboration is expected with various marketing and potentially product stakeholders.

Operations Impact: The Graphic Designer / Illustrator's work directly impacts Omnisend's brand perception, marketing campaign effectiveness, and user engagement. High-quality visuals are essential for communicating the value proposition of an e-commerce marketing platform and making complex marketing feel "simple, human, and a little more fun."

Growth Opportunities:

• Long-Term Contracting: The primary growth opportunity is the potential to transition into a long-term contractor role, securing ongoing project work and deepening the relationship with Omnisend.

• Portfolio Expansion: Working on diverse projects for a well-regarded MarTech company provides valuable additions to a design portfolio, showcasing experience with e-commerce, SaaS, and AI-integrated workflows.

• Skill Specialization: Opportunities may arise to specialize in specific areas of design (e.g., illustration for SaaS products, data visualization for marketing reports) based on project needs and demonstrated aptitude.

• Industry Exposure: Gaining experience within the MarTech and e-commerce sectors can open doors to future opportunities in these rapidly growing fields.

📝 Enhancement Note: As a freelance role, "career growth" is defined differently. It's about building a strong client relationship, expanding a professional portfolio with high-impact work, and potentially securing consistent income. Candidates should view this as an opportunity to showcase their ability to deliver consistent value and become a go-to creative resource for Omnisend.

🌐 Work Environment

Office Type: Fully Remote. This role offers complete flexibility in terms of physical location.

Office Location(s): While the listed locations are Kaunas and Vilnius, Lithuania, the role is fully remote, meaning candidates outside these specific cities (but potentially within Lithuania or even globally, depending on contract terms and tax implications) could be considered. However, focusing on Lithuanian-based freelancers aligns with the listed locations.

Workspace Context:

• Autonomy: The work environment is characterized by independence and self-management, requiring designers to establish their own productive workspace and schedule.

• Digital Collaboration: The primary mode of interaction will be digital, utilizing communication tools (e.g., Slack, email) and project management software.

• Creative Freedom: While brand guidelines exist, the culture encourages bringing personal ideas to the table, fostering a creative and innovative atmosphere.

Work Schedule: Flexible, allowing the contractor to set their own working hours. This is ideal for individuals who prefer to structure their workday around personal productivity peaks and external commitments, as long as project deadlines are met.

📝 Enhancement Note: The "fully remote on your own schedule" aspect is a significant draw. However, candidates must be highly disciplined to manage their time effectively, ensuring timely delivery of high-quality work. Proactive communication about availability and progress is paramount in a remote freelance setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: The hiring team will review submitted resumes and, critically, portfolios. A strong portfolio is the primary gatekeeper for this role.

• Portfolio Showcase & Discussion: Candidates may be invited for a call to walk through their portfolio, discuss their design process, explain their creative choices, and highlight how their work has achieved specific objectives.

• Skills Assessment/Creative Challenge (Potential): A small, paid creative task or a more involved case study might be assigned to assess specific skills, problem-solving abilities, and adherence to brand style/brief.

• Team/Hiring Manager Interview: A final interview to discuss working style, communication, and cultural fit with the Communications & Creative team.

Portfolio Review Tips:

• Curate Selectively: Showcase only your strongest, most relevant work. For this role, prioritize illustration and marketing design examples that align with Omnisend's brand aesthetic and target audience (e-commerce).

• Highlight Process: Don't just show the final product. Include sketches, mood boards, and explanations of your thought process, especially how you translated complex ideas into simple visuals.

• Demonstrate AI Integration: If you have examples of using AI tools, clearly explain the tool used, the problem it solved, and the impact on the final output.

• Quantify Impact (Where Possible): If any of your designs contributed to measurable marketing success (e.g., increased click-through rates, higher engagement), mention it.

• Tailor to Omnisend: Research Omnisend's current branding and marketing materials. Show work that demonstrates an understanding of their style and how you could enhance it.

Challenge Preparation:

• Be ready to discuss your approach to common design challenges, such as working with tight deadlines, incorporating feedback you might disagree with, or creating visuals for abstract concepts.

• Practice explaining your design decisions clearly and concisely, focusing on the "why" behind your creative choices.

📝 Enhancement Note: The portfolio is paramount. Candidates should invest significant time in refining it. For this role, demonstrating versatility across illustration styles and marketing collateral, coupled with a clear understanding of how design serves business objectives, will be key differentiators.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Adobe Illustrator: Essential for vector illustration and graphic design. Proficiency in creating scalable graphics and detailed artwork.
  • Adobe Photoshop: Crucial for raster image editing, photo manipulation, and creating digital assets for web and social media.
  • Adobe InDesign: Necessary for preparing print-ready files and potentially for layout design of marketing materials.

• Figma: Required for collaborative design, prototyping, and creating UI elements or web assets. Candidates should be comfortable with its features for teamwork.

Analytics & Reporting: While not a primary tool for the designer, understanding that Omnisend is data-driven means designs may be evaluated based on performance. Familiarity with how visual assets contribute to marketing KPIs is beneficial.

CRM & Automation: Not directly used by the designer, but understanding the context of Omnisend as an email and SMS marketing platform is important for creating relevant assets.

📝 Enhancement Note: The specified tools (Adobe Creative Suite, Figma, AI tools) are standard for mid-senior designers. The emphasis on AI tools is a key differentiator, suggesting that candidates who can demonstrate innovative use of AI in their workflow will be highly valued.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are informed by insights and performance metrics, encouraging designers to consider how their work contributes to measurable outcomes.

• Efficiency & Speed: The company operates with a "no drama, no chaos" approach, valuing smart people who work fast and adapt easily. This translates to a need for efficient design processes and timely delivery.

• Transparency & Trust: Open communication and honest feedback are encouraged. Designers are expected to be proactive and reliable.

• Customer-Centricity: Omnisend is customer-funded and customer-driven, meaning the work should ultimately serve the goal of helping e-commerce brands grow.

• Impact-Oriented: The focus is on delivering results and solving real problems, rather than just completing tasks.

Collaboration Style:

• Proactive Communication: Essential for a remote, freelance role. Designers must communicate their progress, challenges, and availability clearly.

• Constructive Feedback: The culture values giving and receiving real feedback. Designers should be open to constructive criticism and willing to iterate on their work.

• Team Integration: Despite being freelance, the expectation is to integrate smoothly with the Communications & Creative team, contributing ideas and working collaboratively towards shared goals.

📝 Enhancement Note: The company culture emphasizes a professional, results-oriented environment. For a freelancer, this means being highly autonomous, communicative, and focused on delivering high-quality work that aligns with Omnisend's business objectives. Understanding the "grown-up fun" aspect suggests a team that values genuine connection but prioritizes professional output.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Freedom with Brand Consistency: Maintaining a unique artistic vision while adhering to Omnisend's established brand identity and visual language.

• Translating Abstract Concepts: Effectively visualizing complex marketing concepts or platform features into simple, engaging graphics and illustrations.

• Meeting Diverse Asset Needs: Producing a variety of assets (illustrations, banners, print files) for different channels, each with its own specifications and objectives.

• Remote Collaboration Dynamics: Effectively communicating and collaborating with a distributed team without the benefit of in-person interaction.

• Integrating AI Tools: Continuously exploring and effectively applying new AI tools to enhance creative output and efficiency, staying ahead of industry trends.

Learning & Development Opportunities:

• Deep Dive into E-commerce Marketing: Gaining specialized knowledge in the visual needs and trends of e-commerce marketing platforms.

• AI in Design Exploration: Further developing skills in leveraging AI for creative workflows, potentially becoming an internal expert for the team.

• Brand Visual Language Evolution: Contributing to the ongoing development and refinement of Omnisend's unique visual identity.

• Project Variety: Exposure to a wide range of design projects that can broaden skill sets and portfolio depth.

📝 Enhancement Note: The role presents an excellent opportunity for a designer to hone their skills in a specific industry (MarTech/E-commerce) and with emerging technologies (AI tools). Success will depend on the candidate's ability to adapt, learn, and consistently deliver high-quality, impactful creative work.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex technical or business concept into a simple visual. What was your process, and what was the outcome?" (Focus on problem-solving and clarity.)

• "How do you approach incorporating feedback on your designs, especially if you initially had a different vision?" (Assess adaptability and collaboration.)

• "Walk us through your process for creating a marketing banner or social media graphic from brief to final delivery." (Demonstrate workflow and attention to detail.)

• "How have you used AI tools in your design workflow, and what benefits did they bring to your projects?" (Highlight technical proficiency and innovation.) Company & Culture Questions:

• "What interests you about Omnisend and our mission to help e-commerce brands grow?" (Show research and alignment with company goals.)

• "How do you manage your time and prioritize tasks when working remotely on a flexible schedule?" (Assess self-discipline and organizational skills.)

• "Describe your ideal working relationship with a marketing or creative team." (Evaluate collaboration style and expectations.) Portfolio Presentation Strategy:

• Storytelling: For each piece in your portfolio, be ready to tell a story: the client/goal, the challenge, your approach, the tools used (mentioning AI and Figma), and the results/impact.

• Visual Clarity: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. High-resolution images are a must.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most relevant pieces for this role. Practice your pitch to ensure it fits within the allotted time.

• Showcase Versatility: Highlight examples that demonstrate your range in illustration style and marketing collateral creation.

📝 Enhancement Note: Candidates should prepare to discuss not just the aesthetics of their work, but also the strategic thinking behind it, particularly how their designs contribute to Omnisend's goals of simplifying marketing and driving growth for e-commerce businesses.

📌 Application Steps

To apply for this freelance Graphic Designer / Illustrator position:

• Submit your application through the provided link on jobs.lever.co.

• Tailor Your Resume: Highlight your 5+ years of experience in graphic design and illustration, emphasizing proficiency in Adobe Creative Suite and Figma. Clearly list any experience with AI tools in creative workflows.

• Curate Your Portfolio: Ensure your portfolio prominently features recent illustration and marketing design work. Include case studies that detail your process, especially how you translated complex ideas into simple visuals and utilized AI tools. Tailor the presented work to Omnisend's e-commerce focus.

• Prepare Your Pitch: Be ready to articulate your design process, explain your creative decisions, and discuss how your work has achieved specific objectives during an interview. Practice presenting your portfolio concisely and engagingly.

• Research Omnisend: Understand the company's mission, target audience (e-commerce brands), and current branding. Familiarize yourself with their platform and marketing efforts to better align your application and portfolio.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.