Merchandiser Product Strategy Specialist

📍 Job Overview

Job Title: Merchandiser Product Strategy Specialist

Company: BEES

Location: São Paulo, São Paulo, Brazil

Job Type: Full-time

Category: Product Strategy & Operations

Date Posted: 2026-07-29

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Spearhead the strategic development and implementation of the Merchandiser profile within the BEES Force mobile execution platform, a critical component of AB InBev's B2B e-commerce ecosystem.

• Drive end-to-end product lifecycle management for Merchandiser functionalities, ensuring alignment with commercial objectives and market needs.

• Act as a central liaison, coordinating efforts across Product Management, Commercial teams, and country-specific operations to ensure seamless integration and adoption.

• Define, track, and analyze key performance indicators (KPIs) to measure the success of Merchandiser initiatives, focusing on adoption, engagement, task completion, and commercial impact.

• Translate complex business requirements from Frontline and Commercial stakeholders into actionable product specifications and system adaptations for task management.

📝 Enhancement Note: This role is positioned at the intersection of Product Management, Commercial Strategy, and Sales Operations, with a strong emphasis on field execution and strategic product rollout within a B2B e-commerce context. The title "Merchandiser Product Strategy Specialist" implies a focus on defining how the product supports merchandiser workflows and why these features are strategically important for commercial outcomes.

📈 Primary Responsibilities

• Conduct comprehensive 360° assessments of the current Merchandiser ways of working, identifying pain points and opportunities for product and process enhancements within BEES Force.

• Engage in commercial discovery with country teams and Frontline stakeholders to deeply understand Merchandiser-specific needs and translate these into detailed product requirements and necessary task system adaptations.

• Collaborate closely with the Product Management team to define, prioritize, and scope features, capabilities, and task flows essential for effective in-store execution by Merchandisers.

• Establish and diligently monitor implementation KPIs, including adoption rates, user engagement metrics, task completion percentages, and overall commercial impact, ensuring constant alignment with overarching business objectives.

• Drive implementation traction across various global markets by coordinating timelines, managing dependencies, and addressing local requirements to guarantee successful deployment and widespread adoption.

• Foster and manage robust relationships with a diverse range of stakeholders across Product, Commercial, Operations, and individual country teams, ensuring consistent alignment, transparent communication, and efficient decision-making processes.

• Oversee post-launch tracking of Merchandiser features, quantifying business impact and user engagement, and formulating data-driven recommendations for continuous product and process improvement.

• Develop and deliver compelling presentations to communicate progress, key insights, and strategic recommendations to stakeholders at various organizational levels.

• Create and maintain comprehensive documentation for business rules, operational processes, and best practices pertaining to the Merchandiser profile to ensure uniformity and scalability across all markets.

📝 Enhancement Note: The responsibilities highlight a blend of strategic product definition, cross-functional project management, and operational execution oversight. The focus on "early-stage initiatives" and "rollout in early-stage initiatives" suggests a need for adaptability and experience in launching new product functionalities.

🎓 Skills & Qualifications

Education: University degree required; a Bachelor's degree in Business, Marketing, Operations, or a related field is typical for this level of strategic responsibility.

Experience: 2-5 years of experience in Product Management, Commercial Strategy, Sales Operations, Commercial Excellence, or Field Execution roles. Experience leading cross-functional initiatives involving multiple international stakeholders is crucial.

Required Skills:

• Proven experience in Product Management, Commercial Strategy, Sales Operations, or Field Execution.

• Demonstrated ability to lead cross-functional initiatives with diverse stakeholders across countries, functions, and seniority levels.

• Strong organizational and project management skills, with a proven capacity to manage competing priorities and maintain stakeholder alignment.

• Excellent analytical and problem-solving capabilities, including experience defining KPIs, tracking performance, and measuring business impact.

• Demonstrated ability to conduct thorough discovery efforts, gather requirements from Frontline and Commercial teams, and translate business needs into product capabilities.

• Proficient in English (written and spoken) for effective communication in a global context.

• Possess a strong sense of ownership, proactivity, and a growth mindset, essential for navigating early-stage initiatives. Preferred Skills:

• Fluency in Spanish is a significant advantage for broader market engagement.

• Experience within the off-trade channel (e.g., supermarkets, hypermarkets, retail environments).

• Familiarity with field force enablement tools, commercial execution platforms, or task management systems.

• Proficiency with SQL, Python, or experience working with data analytics and dashboarding tools (e.g., Tableau, Power BI).

• Strong command of Excel and PowerPoint for data analysis, reporting, and presentation development.

• Prior experience supporting product rollouts, especially in early-stage or nascent initiatives.

📝 Enhancement Note: The experience requirements point towards a mid-level specialist role, requiring a blend of strategic thinking, analytical rigor, and practical execution skills. The "Nice to Have" section indicates a preference for candidates with direct experience in relevant industries or with specific tools that streamline field operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase case studies demonstrating successful product strategy development or implementation for field execution or sales operations.

• Present examples of how you've translated complex business needs into clear product requirements or process enhancements.

• Include documentation or examples of KPIs you've defined and tracked to measure the impact of initiatives, with demonstrable results.

• Highlight experience in coordinating cross-functional teams and managing stakeholder alignment for product or process rollouts. Process Documentation:

• Demonstrate experience in documenting business rules, workflows, and best practices for operational processes, ensuring clarity and scalability.

• Provide examples of how you've analyzed existing ways of working to identify opportunities for product and process evolution.

• Showcase your ability to adapt and define task systems or workflows to meet specific user needs, such as those of merchandisers.

📝 Enhancement Note: For a role focused on product strategy and implementation, a portfolio should clearly articulate the candidate's ability to bridge business needs with product solutions, manage complex projects, and measure impact. Emphasis on documentation and process definition reflects the operational aspect of the role.

💵 Compensation & Benefits

Salary Range: For a Merchandiser Product Strategy Specialist in São Paulo, Brazil, with 2-5 years of experience, the estimated annual salary range is R$ 90,000 - R$ 140,000 (Brazilian Real). This estimate is based on industry benchmarks for similar roles in major Brazilian metropolitan areas, considering the specific demands of product strategy, operations, and cross-functional leadership in a B2B e-commerce context.

Benefits:

• Performance-based bonus: Directly tied to individual and company performance, rewarding successful outcomes.

• Attendance Bonus: Incentive for consistent attendance and reliability.

• Private pension plan: Financial security for long-term planning.

• Meal Allowance: Support for daily food expenses.

• Health, dental, and life insurance: Comprehensive coverage for employee well-being.

• Medicines discounts: Financial assistance for prescription costs.

• WellHub partnership: Access to a network of wellness services and activities.

• Childcare subsidies: Financial support for employees with young children.

• Discounts on Ambev products: Employee perks related to the company's offerings.

• Clube Ben partnership: Access to various benefits and discounts through a partnership program.

• Scholarship: Opportunities for further education and professional development.

• School materials assurance: Support for employees' children's educational needs.

• Language and training platforms: Access to resources for skill enhancement and continuous learning.

• Transport allowance: Assistance with commuting costs.

Working Hours: Standard full-time work week, approximately 40 hours per week. While the core hours are generally fixed, there may be flexibility required to accommodate cross-timezone collaboration and project deadlines.

📝 Enhancement Note: The salary estimate is based on general market data for São Paulo, Brazil, for roles requiring a mix of product, strategy, and operational skills at a mid-career level. Benefits are listed as provided in the job description and are typical for large multinational corporations in Brazil.

🎯 Team & Company Context

🏢 Company Culture

Industry: BEES operates within the B2B E-commerce and Technology sector, specifically focusing on digital platforms that transform retail and commerce. As part of AB InBev, it leverages a strong foundation in the consumer goods industry while driving innovation in digital solutions.

Company Size: BEES is a significant platform within AB InBev, indicating a large enterprise environment. The specific BEES team size for this initiative is likely to be growing and dynamic, typical of a strategic, early-stage product expansion.

Founded: AB InBev has a long history, but BEES as its B2B platform is a more recent, forward-looking initiative, emphasizing innovation and digital transformation.

Team Structure:

• The Merchandiser Product Strategy Specialist will likely be part of a dedicated BEES Force product or strategy team, potentially within a larger Product organization.

• Reporting structure will likely be to a Product Lead, Head of Strategy, or a senior manager overseeing the BEES Force platform.

• Significant cross-functional collaboration is expected with Product Managers, Engineers, Commercial Leads, Country Operations Managers, and Frontline Stakeholders. Methodology:

• Data Analysis & Insights: Utilizing data to understand user behavior, identify pain points, and measure the impact of product features. This involves KPI tracking and performance analysis.

• Workflow Planning & Optimization: Analyzing existing merchandiser workflows and defining optimized processes supported by the BEES Force platform.

• Automation & Efficiency: Implementing features and adaptations within BEES Force that automate tasks, improve efficiency, and drive commercial outcomes for merchandisers.

Company Website: https://www.bees.com/

📝 Enhancement Note: Understanding BEES as AB InBev's B2B platform is key. It suggests a company with significant resources, a global reach, and a strong focus on leveraging technology to enhance traditional commerce operations. The "early-stage initiative" aspect implies a fast-paced, potentially less structured environment where individuals can make a significant impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialist or senior specialist level within Product Strategy and Operations. It requires a solid foundation of experience (2-5 years) and the ability to lead significant, cross-functional initiatives with a degree of autonomy. The focus is on driving a strategic product expansion for a key user segment (Merchandisers).

Reporting Structure: The specialist will likely report to a Product Manager, Product Lead, or a Strategy Manager overseeing the BEES Force platform. This role requires close collaboration with product development teams and direct engagement with country-level commercial and operational leaders.

Operations Impact: The role has a direct impact on improving the efficiency and effectiveness of Frontline commercial teams (Merchandisers), which in turn drives key commercial outcomes such as distribution, volume, and execution excellence. Success in this role contributes to the overall growth and adoption of the BEES B2B platform.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in product strategy, field execution management, commercial operations, and B2B e-commerce specific to the retail sector.

• Leadership Development: Potential to lead larger product initiatives, manage more complex rollouts, or transition into a Product Management role with direct feature ownership.

• Cross-functional Exposure: Gain extensive experience working with diverse global teams, enhancing communication, negotiation, and stakeholder management skills critical for senior operations roles.

• Industry Specialization: Become an expert in the application of technology within the consumer goods and retail distribution space, a highly valuable niche.

📝 Enhancement Note: This role offers a clear path for growth within operations and product spheres, leveraging the strategic importance of the BEES platform and its expansion into new user segments. The emphasis on early-stage initiatives suggests opportunities for significant impact and rapid learning.

🌐 Work Environment

Office Type: The role is based in São Paulo, Brazil, and is described as "Casual office and dress code," indicating a modern, less formal corporate environment. This suggests an emphasis on collaboration and productivity over strict corporate formality.

Office Location(s): São Paulo, São Paulo, Brazil. This is a major business hub, offering access to a large talent pool and significant commercial activity.

Workspace Context:

• Collaborative Environment: Expect a dynamic workspace designed to foster collaboration between product, commercial, and operations teams, both locally and internationally.

• Operations Tools & Technology: Access to the BEES Force platform, internal communication tools, and potentially analytics dashboards and reporting software.

• Team Interaction: Frequent interaction with cross-functional teams, including product managers, engineers, country leads, and Frontline users, to gather insights and drive implementation.

Work Schedule: The standard work schedule is approximately 40 hours per week. However, due to the global nature of BEES and its operations across 29 countries, flexibility may be required to attend meetings or collaborate with teams in different time zones. This also aligns with the need to support product rollouts and address urgent operational needs as they arise.

📝 Enhancement Note: The "casual office" and on-site requirement suggest a hands-on, collaborative culture. For operations professionals, understanding the need for flexibility in working hours due to global coordination is crucial.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and cover letter to assess alignment with required qualifications, particularly experience in product strategy, commercial operations, and cross-functional leadership.

• Hiring Manager Interview: Discussion focused on your background, motivations, understanding of the role, and initial assessment of your fit with the team's culture and objectives. Be prepared to discuss your experience leading strategic initiatives.

• Case Study / Presentation: You may be asked to prepare a presentation or work through a case study related to product strategy for field execution, analyzing a hypothetical scenario for Merchandiser enablement, or proposing an approach to a specific operational challenge. This is where your portfolio will be invaluable.

• Cross-functional Panel Interview: Interviews with key stakeholders from Product, Commercial, and potentially country teams to assess your ability to collaborate, communicate, and drive alignment across diverse groups.

• Final Interview: Potentially with a senior leader to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Quantify Impact: For each project in your portfolio, clearly articulate the business problem, your role, the actions taken, and most importantly, the quantifiable results (e.g., % increase in adoption, % improvement in task completion, commercial impact).

• Showcase Process Thinking: Include examples that demonstrate your ability to analyze existing processes, identify inefficiencies, and propose or implement improvements, particularly in the context of mobile field execution.

• Highlight Cross-functional Collaboration: Use case studies to illustrate how you effectively managed diverse stakeholders, navigated competing priorities, and achieved consensus to drive project success.

• Tailor to the Role: Emphasize projects related to product strategy, market analysis, requirement gathering, KPI definition, and product rollout, especially if they pertain to B2B platforms or field operations.

Challenge Preparation:

• Strategic Thinking: Be ready to discuss how you would approach the 360° assessment of the Merchandiser profile, identifying key stakeholders and data points.

• Problem Solving: Prepare to analyze a hypothetical scenario involving low adoption of a new field execution feature and propose solutions.

• Communication & Alignment: Practice articulating complex product requirements and operational processes clearly and concisely, demonstrating how you would gain buy-in from different teams.

📝 Enhancement Note: The interview process is designed to evaluate strategic thinking, operational acumen, and the ability to drive complex, cross-functional projects. A strong portfolio demonstrating tangible results and process improvement capabilities will be critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• BEES Force Platform: Deep understanding of its capabilities and how to leverage it for Merchandiser execution.

• Product Management Tools: Familiarity with tools for requirement gathering, backlog management, and feature prioritization (e.g., Jira, Confluence, Asana).

• Presentation Software: Advanced proficiency in PowerPoint for creating compelling stakeholder presentations, and Excel for data analysis and reporting.

Analytics & Reporting:

• Data Analysis Tools: Experience with SQL for data extraction and analysis is highly preferred.

• Dashboarding Tools: Familiarity with tools like Tableau, Power BI, or similar for visualizing performance metrics and communicating insights.

• Spreadsheet Software: Advanced Excel skills for data manipulation, analysis, and reporting.

CRM & Automation:

• CRM Systems: While not explicitly mentioned, understanding how field execution tools integrate with CRM systems (e.g., Salesforce) can be beneficial.

• Task Management Systems: Experience with digital task management or field execution platforms is a plus.

• Integration Concepts: Understanding of how different software systems connect and exchange data is advantageous.

📝 Enhancement Note: The "Nice to Have" section explicitly mentions SQL, Python, and dashboarding tools, indicating a strong data-driven aspect to this role. Proficiency in these areas, alongside standard productivity tools, will be highly valued.

👥 Team Culture & Values

Operations Values:

• Growth Mindset: A commitment to continuous learning, embracing challenges, and seeking opportunities for improvement and innovation in product and processes.

• Ownership & Proactivity: Taking initiative, driving projects forward independently, and holding oneself accountable for outcomes, especially in an early-stage initiative.

• Data-Driven Decision Making: Relying on data and analytics to inform strategy, measure impact, and guide continuous improvement efforts.

• Collaboration & Alignment: Working effectively with diverse teams across different functions and geographies, ensuring clear communication and shared understanding to achieve common goals.

• Customer Centricity: Focusing on the needs of the end-users (Merchandisers, retailers, sellers) to ensure the BEES platform delivers maximum value and improves their commerce experience.

Collaboration Style:

• Cross-functional Integration: Actively seeking collaboration with Product, Commercial, and Country teams, fostering an environment of shared responsibility and mutual support.

• Process Review & Feedback: Encouraging open feedback loops for process improvements and product iterations, creating a culture of continuous refinement.

• Knowledge Sharing: Proactively sharing insights, best practices, and learnings across teams to build collective knowledge and accelerate development and adoption.

📝 Enhancement Note: The company culture emphasizes innovation, proactivity, and a strong collaborative spirit, crucial for a fast-paced B2B e-commerce environment focused on expanding its platform.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Early-Stage Product Expansion: Working with a new, evolving product profile (Merchandiser) that requires significant discovery, definition, and adaptation. This involves managing ambiguity and iterative development.

• Global Stakeholder Management: Coordinating and aligning diverse stakeholders across multiple countries, each with unique operational nuances and priorities, demanding strong communication and negotiation skills.

• Driving Adoption in Field Operations: Ensuring that new product features are effectively adopted by Frontline teams (Merchandisers) who may have varying levels of technical proficiency or resistance to change.

• Measuring Impact in a Complex Ecosystem: Accurately defining and tracking KPIs to demonstrate the tangible commercial impact of Merchandiser-specific features within the broader BEES ecosystem.

Learning & Development Opportunities:

• Operations Skill Advancement: Opportunities to develop deep expertise in B2B e-commerce product strategy, field force enablement, and commercial operations within a leading global company.

• Industry Exposure: Gaining invaluable experience in the fast-evolving digital commerce landscape and the specific challenges and opportunities in the consumer goods distribution sector.

• Leadership Potential: Potential to take on increasing responsibility for product initiatives, drive strategic projects, and develop leadership capabilities within a rapidly growing platform.

• Mentorship & Training: Access to company-provided training platforms, potential mentorship from experienced product and operations leaders, and opportunities for continuous learning.

📝 Enhancement Note: This role presents significant challenges inherent in launching new product lines within a large organization, balanced by substantial growth opportunities for professionals eager to make a strategic impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the development of a new product feature or process for a field-based team. What was your approach, and what were the key outcomes?" (Focus on your 360° assessment, requirement gathering, and KPI definition.)

• "How would you approach gaining buy-in from country-level commercial leaders for a new Merchandiser workflow within BEES Force, considering their varying priorities?" (Emphasize stakeholder management, communication strategies, and alignment techniques.)

• "Imagine a scenario where Merchandiser adoption of a new task management feature is low. What steps would you take to diagnose the issue and drive improvement?" (Prepare to discuss problem-solving methodologies, data analysis, and iterative process adjustments.) Company & Culture Questions:

• "What excites you about BEES and AB InBev's mission to transform B2B commerce?" (Research BEES's impact and AB InBev's broader digital strategy.)

• "How do you embody a 'growth mindset' and 'proactivity' in your work, especially when dealing with early-stage initiatives?" (Provide specific examples of taking ownership and driving projects forward.)

• "How do you approach collaborating with diverse global teams, and what strategies do you use to ensure alignment?" (Discuss your experience with cross-functional and cross-cultural collaboration.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly state the objective, your role, the problem, your solution (product/process), the execution, and the quantified results. Use a STAR (Situation, Task, Action, Result) format.

• Visualize Impact: Use charts and graphs to showcase KPI performance, adoption rates, or commercial impact. If you have examples of dashboards or reports you've created, include them.

• Focus on Process: Explain the 'how' behind your successes – how you gathered requirements, how you managed the process, how you collaborated with teams. Highlight any process documentation or optimization you performed.

• Be Ready for Deep Dives: Anticipate questions about specific data points, challenges encountered, and alternative approaches you considered.

📝 Enhancement Note: The interview preparation emphasizes demonstrating strategic thinking, cross-functional leadership, and a data-driven approach to operations and product development, aligning with the core requirements of the role.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Greenhouse job board.

• Customize Your Resume: Tailor your resume to highlight experience in product strategy, commercial operations, field execution, and cross-functional project leadership. Quantify your achievements with specific metrics where possible.

• Prepare Your Portfolio: Curate 2-3 key projects that best demonstrate your ability to drive product strategy, manage complex initiatives, analyze performance, and document operational processes. Focus on impact and quantifiable results.

• Research BEES & AB InBev: Understand the company's mission, the BEES platform's role, and AB InBev's broader digital transformation efforts. Familiarize yourself with their approach to B2B commerce and field operations.

• Practice Your Pitch: Be ready to articulate why you are a strong fit for this role, focusing on your unique skills in bridging product strategy with operational execution and your enthusiasm for driving impact in an early-stage initiative.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.