Medior/Senior UX/UI Visual Designer - UAE

📍 Job Overview

Job Title: Medior/Senior UX/UI Visual Designer - UAE

Company: Sana Commerce

Location: Dubai, Dubai, United Arab Emirates

Job Type: Full-time

Category: UX/UI Design & Brand Operations

Date Posted: April 29, 2026

Experience Level: Medior/Senior (5-8+ years)

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Spearhead the visual brand evolution across all digital, motion, content, and print touchpoints, ensuring cohesive visual systems and a strong creative direction.

• Develop high-fidelity UI designs for Sana Commerce's website and digital platforms, focusing on conversion optimization through robust layout, typography, color, and motion principles.

• Architect, build, and maintain a comprehensive Figma-based design system, encompassing components, tokens, reusable patterns, templates, and essential documentation for cross-team consistency.

• Create compelling digital marketing assets, including landing pages, advertisements, social media visuals, infographics, and reports, all aligned with brand guidelines and clear hierarchy.

• Manage the design and production of physical materials such as event collateral, signage, and merchandise, ensuring vendor-ready print outputs.

• Foster strong cross-functional collaboration with brand, marketing, development teams, and leadership, effectively presenting design rationale and overseeing implementation quality.

📝 Enhancement Note: While the core posting is for a UX/UI Visual Designer, the emphasis on brand execution, design systems, and cross-functional collaboration positions this role as a critical component of the broader Go-To-Market (GTM) operations, specifically supporting marketing and product. The role requires a blend of creative execution and operational discipline in managing design assets and systems.

📈 Primary Responsibilities

• Execute and refine the visual brand identity across digital platforms, motion graphics, content creation, and print materials, translating brand strategy into actionable visual systems.

• Deliver pixel-perfect, high-fidelity UI designs for Sana Commerce's website and digital experiences, prioritizing user engagement and conversion rates through expert application of design principles.

• Construct and meticulously maintain a centralized Figma design system, ensuring all components, variables (tokens), patterns, and templates adhere to established design standards and are well-documented for team-wide accessibility.

• Design a wide array of digital marketing collateral, including, but not limited to, landing pages, digital advertisements, social media graphics, infographics, and performance reports, ensuring clarity, impact, and brand consistency.

• Oversee the design of physical marketing and branding materials, such as event collateral, signage, promotional merchandise, and executive presentation materials, managing the process through to vendor-ready print outputs.

• Actively collaborate with cross-functional teams, including Brand, Marketing, Product, and Engineering, to present design concepts, articulate design decisions, and ensure the successful, high-quality implementation of visual elements.

• Provide creative direction and guidance on visual execution for various marketing campaigns and digital initiatives, ensuring a consistent and compelling brand narrative.

📝 Enhancement Note: The responsibilities highlight a need for operational rigor in design. The "build and maintain a Figma-based design system" and "manage vendor-ready print outputs" point towards process management and vendor relations, which are key operational functions within a creative context.

🎓 Skills & Qualifications

Education:

Experience:

• 5 to 8+ years of progressive experience in UI, visual, and brand design roles, with a proven track record of executing high-end digital craft and brand-level initiatives.

• Demonstrated experience in designing and managing scalable design systems, preferably within a SaaS or technology-focused environment.

Required Skills:

• Expert proficiency in Figma, including advanced capabilities in component architecture, variants, auto-layout, variables/tokens, prototyping, and library documentation.

• Strong foundation in visual design principles, including mastery of layout, composition, typography, color theory, visual hierarchy, and digital motion cues.

• Proven ability to design digital marketing assets such as landing pages, ads, social visuals, and infographics with a focus on clarity, hierarchy, and brand consistency.

• Experience designing analogue/physical materials, with a solid understanding of print production standards, prepress procedures, and vendor collaboration.

• Craft-driven mindset with exceptional attention to detail, capable of building scalable systems and managing multiple projects concurrently and independently.

Preferred Skills:

• Proficiency with core design tools: Figma, Adobe Photoshop, Adobe Illustrator, Adobe InDesign.

• Bonus skills in motion graphics tools such as After Effects, basic photography principles, and 3D design tools (e.g., Blender, Spline).

• Familiarity with B2B e-commerce workflows and user journeys.

• Experience with A/B testing and conversion rate optimization (CRO) principles as they relate to UI design.

📝 Enhancement Note: The emphasis on Figma expertise, design systems, and cross-functional collaboration signals a need for a designer who can operate with a degree of operational efficiency and strategic thinking, not just pure creative output. This aligns with the growing trend of "Ops" roles within creative functions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory for consideration, showcasing a minimum of 5-8 years of relevant visual, UI, and brand design work.

• The portfolio must demonstrate high-end digital craft, a strong understanding of brand systems, and successful execution across various digital and print touchpoints.

• Include case studies that highlight your process for developing and maintaining design systems, emphasizing component architecture, reusability, and documentation.

• Showcase examples of conversion-driven UI designs for websites or digital experiences, explaining the rationale behind design decisions and their impact.

Process Documentation:

• Demonstrate experience in establishing and documenting design processes, particularly for design system implementation and maintenance.

• Provide examples of how you collaborate with development teams to ensure design fidelity and efficient handoff, including documentation for engineers.

• Showcase your approach to managing and iterating on design assets for marketing campaigns, ensuring brand consistency across multiple channels.

📝 Enhancement Note: The explicit requirement for a portfolio and the detailed expectations for what it should contain indicate a strong emphasis on tangible results and process demonstration, aligning with the operational need to prove value and efficiency.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for experienced Medior/Senior UX/UI Visual Designers in Dubai, a competitive annual salary range is estimated between AED 180,000 - AED 280,000 (approximately USD 49,000 - USD 76,000). This range accounts for the specified experience level (5-8+ years), the hybrid work model, and the cost of living in Dubai.

• Note: This is an estimated range. Actual compensation will be determined by the candidate's specific experience, skills, and qualifications, as well as Sana Commerce's internal compensation structure.

Benefits:

• Comprehensive health insurance coverage.

• Paid time off, including vacation and public holidays.

• Professional development opportunities and training programs.

• Access to a modern office environment with hybrid work flexibility.

• Opportunities for career advancement within a growing global SaaS company.

Working Hours:

• Standard full-time working hours, typically around 40 hours per week.

• Hybrid work arrangement requires 3 days per week in the Dubai office, with flexibility for remote work on the remaining 2 days.

📝 Enhancement Note: Salary estimation for Dubai involves considering local market rates, cost of living adjustments, and typical benefits offered by international SaaS companies. The hybrid work model also influences compensation expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce Platform (SaaS) for B2B businesses. Sana Commerce focuses on empowering manufacturers, distributors, and wholesalers by fostering strong customer relationships through its robust online platform.

Company Size: Sana Commerce is a fast-growing SaaS company, indicating a dynamic and evolving organizational structure. While the exact number of employees isn't specified, its growth trajectory suggests a mid-to-large size company with international presence.

Founded: 2007. The company's founding in 2007 signifies a mature yet agile organization with over a decade of experience in the e-commerce sector, likely having refined its processes and market positioning.

Team Structure:

• The UX/UI Visual Designer will likely be part of a broader Marketing or Product Design team, collaborating closely with Brand Managers, Marketing Specialists, Product Managers, and Software Developers.

• Reporting structure is expected to be to a Design Lead, Head of Marketing, or a Product Management lead, depending on the team's organization.

Methodology:

• Sana Commerce champions a culture of continuous improvement, growth, and collaboration. Values like "Champions of Our League," "Supercharge Our Customers," "Determined to Grow," and "Bold Together" suggest a proactive, customer-centric, and team-oriented approach.

• Design operations will likely involve agile methodologies for iterative design and development, with a focus on data-driven insights to inform design decisions and measure impact.

• Emphasis on balancing quick wins with long-term value creation in all projects.

Company Website: https://sana-commerce.com/

📝 Enhancement Note: The company description and values provide insight into the operational ethos. A "fast-growing SaaS company" implies a need for adaptable processes, efficiency, and a forward-thinking approach to design and brand management.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Medior/Senior UX/UI Visual Designer. This level indicates a need for significant autonomy, strategic input, and the ability to mentor or guide junior team members, if applicable. The focus on design systems and brand execution suggests a role that bridges creative execution with operational system management.

Reporting Structure: The designer will likely report to a Design Manager, Head of Marketing, or a Product Lead. This structure offers exposure to strategic decision-making and cross-functional leadership.

Operations Impact: The visual designer's work directly impacts brand perception, user experience, conversion rates on digital platforms, and the overall effectiveness of marketing campaigns. By creating cohesive visual systems and high-fidelity interfaces, the role contributes significantly to the company's Go-To-Market (GTM) success and customer acquisition/retention efforts.

Growth Opportunities:

• Specialization: Deepen expertise in design systems, user experience research, or motion graphics.

• Leadership: Advance into a Lead Designer or Design Manager role, overseeing design projects and teams.

• Cross-functional Mobility: Transition into roles within Product Management, Marketing Strategy, or Brand Management, leveraging design expertise.

• Skill Development: Access to training, workshops, and conferences to stay current with design trends and tools, particularly in areas like advanced Figma features, UX research methodologies, and emerging design technologies.

📝 Enhancement Note: The growth analysis emphasizes how a design role can integrate with broader operational career paths, particularly in areas like GTM strategy and product development, by focusing on transferable skills and strategic impact.

🌐 Work Environment

Office Type: The role is designated as Hybrid, requiring 3 days per week in the Sana Commerce Dubai office. This suggests a modern office setup designed to facilitate collaboration, brainstorming, and focused work.

Office Location(s): Dubai, United Arab Emirates. This location offers a vibrant, international business hub environment.

Workspace Context:

• The office environment is expected to be collaborative, fostering interaction between design, marketing, and development teams.

• Access to essential design tools and technology will be provided.

• Opportunities for team-based design sprints, brainstorming sessions, and cross-functional project discussions.

Work Schedule:

• Standard working hours are typical for a full-time role (approx. 40 hours/week).

• The hybrid schedule allows for strategic planning of in-office collaboration days, balancing team needs with individual work preferences.

📝 Enhancement Note: The hybrid nature of the role implies an operational consideration for managing distributed teams and ensuring effective communication and collaboration across different work settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and the mandatory portfolio to assess experience, skills, and alignment with the role's requirements. Applications without a portfolio will not be reviewed.

• Portfolio Presentation & Discussion: A session where candidates present their portfolio, discussing key projects, design process, rationale, and impact. Expect questions on design systems, brand execution, and problem-solving approaches.

• Technical/Skills Assessment: Potentially a practical design exercise or a deeper dive into Figma capabilities and design system thinking.

• Cross-functional Interviews: Meetings with key stakeholders from marketing, development, or product teams to assess collaboration style, communication skills, and cultural fit.

• Final Interview: With hiring leadership to discuss overall fit, career aspirations, and finalize terms.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your UI, visual, and brand design expertise, with a strong emphasis on design systems and conversion-driven interfaces.

• Highlight Process: For each project, clearly articulate the problem, your role, the design process, key decisions made, challenges overcome, and the measurable outcomes or impact.

• Showcase Design Systems: Dedicate a section or specific case study to your experience with Figma-based design systems, detailing component architecture, token implementation, and documentation strategies.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the effectiveness of your designs, such as improvements in conversion rates, user engagement, or brand consistency.

• Clear Navigation: Ensure your portfolio is easy to navigate, well-organized, and visually polished, reflecting your attention to detail.

Challenge Preparation:

• Familiarize yourself with Sana Commerce's current website and digital presence.

• Be prepared to discuss your approach to maintaining brand consistency across diverse digital and print assets.

• Practice articulating your design decisions and the rationale behind them, especially concerning user experience and business objectives.

• Understand the principles of building and scaling design systems for a growing company.

📝 Enhancement Note: The emphasis on a portfolio and the detailed interview process preparation are critical for operations-focused roles where demonstrating tangible results and process efficiency is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and design system management. Mastery of component architecture, variants, auto-layout, variables/tokens, and collaboration features is critical.

• Adobe Creative Cloud:

  • Photoshop: For image editing, manipulation, and asset creation.
  • Illustrator: For vector graphics, icons, and illustrations.
  • InDesign: For print layout, collateral design, and production-ready documents.

• Prototyping Tools: Figma's built-in prototyping capabilities are key; familiarity with other tools like InVision or Adobe XD may be beneficial.

Analytics & Reporting:

CRM & Automation:

Bonus Skills:

• After Effects: For motion graphics and animation.

• 3D Tools: Blender or Spline for potential 3D asset creation or visualization.

• Photography Basics: For image selection and basic editing.

📝 Enhancement Note: This section clearly outlines the technical toolkit required, with a strong emphasis on Figma as the central design operations tool for system management and collaboration.

👥 Team Culture & Values

Operations Values:

• Champions of Our League: Striving for excellence in design execution and brand representation, balancing immediate needs with long-term brand strategy.

• Supercharge Our Customers: Designing user interfaces and marketing materials that enhance the customer experience and drive business success for Sana Commerce's clients.

• Determined to Grow: Embracing challenges in design, seeking feedback, and continuously learning to improve design skills and processes.

• Bold Together: Collaborating effectively with cross-functional teams, challenging conventional design approaches, and supporting collective project goals.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, brand, and development teams to ensure alignment and seamless execution of visual strategies.

• Feedback Culture: Open to receiving and providing constructive feedback to refine designs and processes.

• Knowledge Sharing: Actively participating in design reviews and sharing best practices to elevate the team's capabilities.

• Efficiency-Focused: Aiming for streamlined design workflows and reusable assets through design systems to maximize productivity.

📝 Enhancement Note: The company's stated values directly translate into operational expectations for how team members should collaborate and approach their work, emphasizing efficiency, customer focus, and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Consistency: Ensuring individual creative expression aligns with established brand guidelines and contributes to a cohesive visual identity across all touchpoints.

• Managing Multiple Projects and Stakeholders: Effectively prioritizing tasks, managing deadlines, and communicating with various internal teams and external vendors in a fast-paced environment.

• Evolving Design Systems: Continuously updating and expanding the Figma design system to accommodate new features, user needs, and evolving brand standards.

• Adapting to Evolving Technologies: Staying abreast of new design tools, techniques, and industry best practices to maintain a high level of craft and efficiency.

Learning & Development Opportunities:

• Advanced Figma Mastery: Deepening expertise in complex Figma features, plugins, and automation possibilities.

• UX Research & Strategy: Developing a stronger understanding of user research methodologies and how to translate insights into effective design solutions.

• Motion Design & Animation: Expanding skills in creating engaging motion graphics for digital experiences and marketing campaigns.

• Leadership Development: Opportunities to mentor junior designers, lead design initiatives, and contribute to strategic design planning.

📝 Enhancement Note: Identifying potential challenges and growth opportunities helps candidates understand the role's demands and its potential for professional development, aligning with operational considerations for talent retention and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for building and maintaining a Figma-based design system. How do you ensure its scalability and adoption across different teams?"

• "Walk us through a project where you had to translate a complex brand strategy into a cohesive visual identity for digital and print materials."

• "How do you approach designing for conversion optimization on a website? Can you provide an example from your portfolio?"

Company & Culture Questions:

• "Based on your research, how do you see your design philosophy aligning with Sana Commerce's company values like 'Determined to Grow' and 'Bold Together'?"

• "Describe your experience working in a hybrid or remote team environment. How do you ensure effective collaboration and communication?"

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as narratives, detailing the problem, your unique approach, the solutions you engineered, and the quantifiable results.

• System Focus: Clearly articulate your contributions to design systems, showcasing component libraries, token systems, and documentation best practices.

• Visual Clarity: Use high-quality mockups and clear annotations. For print, show final outputs alongside process.

• Interactive Elements: If possible, use live Figma prototypes or short video demonstrations for motion graphics.

• Conciseness: Be prepared to present your most impactful work efficiently, leaving time for Q&A.

📝 Enhancement Note: These preparation tips are tailored to highlight the operational aspects of the design role, focusing on process, systems, collaboration, and measurable impact, which are key for operations-minded hiring managers.

📌 Application Steps

To apply for this UX/UI Visual Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Crucially, ensure your portfolio is included. Applications without a portfolio link or attachment will not be reviewed. Tailor your portfolio to highlight your strongest UI, visual, and brand design work, with a specific emphasis on design systems and Figma proficiency.

• Optimize your resume to clearly showcase your 5-8+ years of experience, highlighting achievements in areas like design system development, brand execution, and cross-functional collaboration. Use keywords present in the job description.

• Prepare a concise presentation of your portfolio, focusing on 3-5 key projects that demonstrate your ability to create conversion-driven designs and manage visual systems. Be ready to articulate your strategic thinking and process.

• Research Sana Commerce thoroughly: understand their B2B e-commerce platform, current marketing efforts, and company values to articulate how your design approach aligns with their business objectives and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions based on the provided data. All details, particularly regarding compensation and specific team dynamics, should be verified directly with the hiring organization. The mandatory portfolio requirement cannot be overstated.

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