Marketingpraktikant med fokus på Analyse, UX og E-commerce

📍 Job Overview

Job Title: Marketingpraktikant med fokus på Analyse, UX og E-commerce

Company: N’AGE

Location: Østerfælled Torv 14B, 2100 København, Danmark

Job Type: Praktikant (Internship)

Category: Marketing Operations / E-commerce Operations / Data Analytics

Date Posted: 2026-06-12

Experience Level: Entry Level (Internship)

Remote Status: On-site

🚀 Role Summary

• This internship focuses on data-driven marketing optimization within an e-commerce context, emphasizing analysis, user experience (UX), and customer engagement.

• Key responsibilities include leveraging tools like Klaviyo and Google Analytics to analyze performance, segment audiences, and optimize marketing campaigns for increased conversion and revenue.

• The role requires a proactive and detail-oriented individual with a strong aptitude for numbers and a keen interest in digital business growth, particularly within the beauty and cosmetics sector.

• Successful interns will gain hands-on experience in e-commerce operations, marketing automation, and data analysis, contributing directly to the company's digital strategy and growth initiatives.

📝 Enhancement Note: While the title specifies "Marketingpraktikant," the detailed responsibilities (Klaviyo segmentation, Google Analytics for drop-off analysis, SEO optimization, visual merchandising) strongly indicate a focus on Marketing Operations and E-commerce Operations, particularly for an intern level. The role is heavily data-centric and process-oriented, aligning with operations functions.

📈 Primary Responsibilities

• Email Marketing Automation & Optimization:

  • Set up, segment, and A/B test triggers and customer segments within Klaviyo.
  • Analyze and optimize email marketing flows (e.g., abandoned cart, win-back series) to improve Click-Through Rates (CTR), open rates, and revenue per recipient.

• E-commerce Analytics & Reporting:

  • Develop performance reports based on key e-commerce Key Performance Indicators (KPIs) by extracting and structuring data from Google Analytics.
  • Utilize Google Analytics to analyze traffic sources, user behavior (e.g., bounce rates, sessions), and identify drop-off points in the checkout flow to pinpoint conversion barriers.

• SEO & Content Optimization:

  • Enrich product data and perform Search Engine Optimization (SEO) to enhance organic visibility and search engine rankings.
  • Ensure optimal visual merchandising through category management, sorting rules, and setting up campaign landing pages.

• User Experience (UX) & Conversion Rate Optimization (CRO):

  • Identify friction points in the customer journey and propose data-backed recommendations for UX improvements.
  • Contribute to CRO initiatives by analyzing user behavior and suggesting optimizations for key e-commerce touchpoints.

• Cross-functional Collaboration:

  • Work closely with the marketing and e-commerce teams to align on campaign strategies and data-driven insights.

  • Support initiatives that enhance the overall customer experience across digital channels.

📝 Enhancement Note: The responsibilities listed are highly operational, focusing on system utilization (Klaviyo, Google Analytics), data analysis, process optimization (email flows, checkout funnel), and platform management (SEO, merchandising). These are core functions within a Marketing or E-commerce Operations role.

🎓 Skills & Qualifications

Education:

• Currently pursuing a degree in Marketing, Business Administration, Digital Technologies, Data Science, or a related field.

• Demonstrated academic interest in digital business, e-commerce, analytics, or user behavior is highly valued. Experience:

• Prior internship or project experience in digital marketing, e-commerce, or data analysis is beneficial but not strictly required.

• A strong willingness to learn and develop skills in marketing operations, analytics, and e-commerce strategy. Required Skills:

• Data Analysis & Interpretation: Strong analytical skills and a good understanding of numbers, with the ability to interpret data from various sources.

• Google Analytics Proficiency: Experience with Google Analytics for tracking traffic sources, user behavior, and conversion funnels.

• Excel Expertise: Strong command of Microsoft Excel for data manipulation, analysis, and reporting (e.g., pivot tables, VLOOKUPs).

• Proactive & Detail-Oriented: A self-starter attitude with meticulous attention to detail in task execution and data accuracy.

• E-commerce Fundamentals: Understanding of key e-commerce concepts and user journeys.

Preferred Skills:

• Klaviyo Knowledge: Familiarity with Klaviyo or similar email marketing and automation platforms.

• SEO Interest/Experience: Basic understanding of SEO principles and their impact on organic visibility.

• UX/UI Interest: A keen interest in user experience and user interface design principles.

• E-commerce Platform Knowledge: Familiarity with platforms like Shopify or WordPress (including WooCommerce).

• A/B Testing: Understanding or experience with A/B testing methodologies for optimization.

📝 Enhancement Note: The emphasis on specific tools like Google Analytics and Klaviyo, along with analytical skills and process optimization, highlights the operational nature of this internship. The requirements are structured to identify candidates who can quickly learn and apply technical and analytical skills to business processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Data Analysis Case Studies: Showcase examples of how you've used data to derive insights and recommend actions, even from academic projects or personal analysis.

• Process Optimization Examples: If possible, demonstrate an understanding of how to improve a process, even if hypothetical or based on observed inefficiencies.

• System Familiarity Showcase: Highlight any projects where you've utilized or learned about e-commerce platforms, analytics tools, or marketing automation software.

• ROI Demonstration (Conceptual): While full ROI might not be applicable for an intern, demonstrating an understanding of how actions lead to measurable business outcomes (e.g., increased sales, better engagement) is key.

Process Documentation:

• Workflow Design Understanding: Ability to articulate how you would approach mapping out a process (e.g., an abandoned cart email flow).

• Implementation & Automation Awareness: Show an appreciation for how tools automate tasks and streamline workflows.

• Measurement & Performance Analysis: Demonstrate how you would track the success of implemented processes using relevant metrics.

📝 Enhancement Note: For an internship, a formal "portfolio" might not be expected in the same way as for experienced professionals. However, the "Process & Systems Portfolio Requirements" section is designed to guide candidates on what types of evidence they can present (even from academic work) to demonstrate their analytical and process-oriented thinking. This is crucial for operations roles where process mapping and system utilization are central.

💵 Compensation & Benefits

Salary Range:

• As an internship position (Praktikant), compensation is typically an allowance or stipend rather than a full salary. In Copenhagen, Denmark, for a full-time internship of this nature, a reasonable monthly allowance would likely range from DKK 5,000 to DKK 8,000, depending on the company's policy and the intern's specific responsibilities and experience level.

• Methodology: This estimate is based on typical internship compensation benchmarks in Copenhagen for roles requiring analytical skills and specific tool usage, adjusted for a 37-hour work week. The range accounts for the educational aspect of the internship and the value provided to the company.

Benefits:

• Exciting and Developing Internship Program: A structured learning experience designed to provide practical skills and industry knowledge.

• Responsibility and Opportunity for Personal Impact: The chance to take ownership of tasks and contribute meaningfully to the company's digital marketing efforts.

• Hands-on Experience with Key Tools: Direct exposure and practical application of industry-standard tools like Klaviyo and Google Analytics.

• Exposure to a Fast-Paced Environment: Opportunity to work in a dynamic setting with high growth ambitions, offering valuable professional development.

• Learning Opportunities: Access to insights into e-commerce operations, data analysis, UX principles, and SEO.

• Potential for Future Opportunities: Successful interns may be considered for future roles within N'AGE.

Working Hours:

• Full-time, 37 hours per week, from September 1st to December 31st.

• While the role is on-site, there may be some flexibility in daily start/end times, to be discussed and agreed upon with the hiring manager to accommodate learning and operational needs.

📝 Enhancement Note: Salary for internships is typically an allowance. The estimate provided is based on general Danish internship standards for roles requiring technical and analytical skills, with a clear methodology explained. Benefits are framed to highlight the developmental and experiential value of the internship, which is key for attracting motivated interns.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cosmetics & Beauty Services. N'AGE operates within a competitive and rapidly evolving market, where customer experience, brand perception, and digital presence are paramount for growth and retention.

Company Size: Denmark's largest chain of cosmetic clinics, indicating a significant operational footprint and a structured organizational hierarchy. This size suggests well-defined processes and a need for efficient operations management.

Founded: Since 2003. With nearly two decades of experience, N'AGE has established market leadership and a strong brand reputation, implying a culture that values expertise, customer satisfaction, and continuous improvement.

Team Structure:

• The internship is part of the digital marketing/e-commerce team, which likely collaborates closely with sales, customer service, and potentially clinical operations.

• Reporting structure will likely involve a direct manager responsible for digital operations and marketing, with potential exposure to senior leadership given the company's growth ambitions.

• Cross-functional collaboration is essential, especially between digital marketing, e-commerce platform management, and customer-facing teams, to ensure a cohesive customer journey and data flow. Methodology:

• Data-Driven Decision Making: The role's emphasis on analysis and optimization underscores a company culture that values insights derived from data to drive strategic and tactical decisions.

• Process Optimization Focus: The need to analyze flows, identify drop-off points, and improve efficiency points to a methodology that continuously seeks to refine operational processes.

• Customer-Centric Approach: N'AGE's focus on customer experience ("fresher, more beautiful, and better," "customer experience that has made N’AGE market leader") indicates that all operations and marketing efforts are geared towards meeting and exceeding customer expectations.

Company Website: nage.dk (Inferred from domain_derived)

📝 Enhancement Note: By combining the provided company description with the job's focus, we can infer a culture that is professional, customer-centric, and growth-oriented. The internship is positioned as an opportunity to contribute to this growth through operational excellence in digital marketing and e-commerce.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level internship position, designed for individuals early in their career to gain foundational experience in marketing operations, e-commerce analytics, and digital strategy. It provides a stepping stone for roles such as Marketing Coordinator, E-commerce Specialist, or Junior Operations Analyst.

Reporting Structure: The intern will report to a manager within the digital marketing or e-commerce department. This structure allows for direct mentorship and guidance on specific tasks and projects, ensuring a supportive learning environment.

Operations Impact: The intern's work directly impacts crucial e-commerce KPIs such as conversion rates, customer engagement (open/click rates), and ultimately, revenue. By optimizing email flows, analyzing user behavior, and improving SEO, the intern contributes to the company's top-line growth and operational efficiency.

Growth Opportunities:

• Skill Development in Core Operations Tools: Deepen expertise in Klaviyo, Google Analytics, Excel, and gain exposure to SEO tools and e-commerce platforms (Shopify, WordPress).

• Data Analysis & CRO Expertise: Develop a strong understanding of how to analyze user data, identify optimization opportunities, and contribute to conversion rate improvements.

• Industry Insight: Gain firsthand experience in the fast-paced beauty and cosmetics e-commerce sector, understanding market dynamics and consumer behavior.

• Professional Networking: Build relationships with industry professionals and potentially secure a recommendation or future employment opportunities within N'AGE.

📝 Enhancement Note: The "Growth Opportunities" are tailored to the operational and analytical aspects of the internship, focusing on skill acquisition in tools and methodologies relevant to operations roles. This section aims to show candidates how this internship can be a launchpad for a career in operations.

🌐 Work Environment

Office Type: On-site internship at the N'AGE clinic/office in Copenhagen. This suggests a professional office environment where collaboration and direct supervision are prioritized.

Office Location(s): Østerfælled Torv 14B, 2100 København, Denmark. This location in Copenhagen provides access to a vibrant business environment.

Workspace Context:

• Collaborative Environment: The role is part of a team, indicating opportunities for interaction, knowledge sharing, and collaborative problem-solving with colleagues.

• Operations Tools & Technology: Access to necessary software and tools, including computers, relevant marketing platforms (Klaviyo), analytics software (Google Analytics), and office productivity suites (Excel).

• Team Interaction: Opportunities to engage with marketing specialists, e-commerce managers, and potentially other operational staff, fostering a comprehensive understanding of how digital operations integrate with the broader business.

Work Schedule: Full-time (37 hours/week) for the duration of the internship (September 1st - December 31st). While core hours will likely be standard business hours, there may be some flexibility to accommodate operational needs and personal learning goals, subject to manager approval.

📝 Enhancement Note: The description of the work environment focuses on the practical aspects relevant to an operations intern: the physical workspace, the collaborative nature of teams, and the technology they will use. This helps candidates visualize their day-to-day experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and cover letter to assess qualifications, motivation, and fit with the role's requirements.

• First Interview (likely virtual or in-person): Focus on understanding the candidate's background, analytical aptitude, interest in e-commerce/marketing operations, and basic knowledge of tools like Google Analytics and Excel. Behavioral questions may be used to assess proactivity and detail orientation.

• Potential Second Interview/Task: This might involve a short case study or a practical exercise related to data analysis, G oogle Analytics interpretation, or an e-commerce scenario to evaluate problem-solving skills and analytical thinking.

• Final Interview: With the hiring manager or a senior team member to discuss the role in more depth, assess cultural fit, and finalize the selection.

Portfolio Review Tips:

• Showcase Analytical Projects: Even if academic, highlight projects where you analyzed data, interpreted results, and drew conclusions. Use screenshots or brief descriptions of your process.

• Demonstrate Process Thinking: If you've mapped out a workflow or identified an inefficiency and proposed a solution, include it. For this role, focus on e-commerce or marketing processes.

• Highlight Tool Familiarity: Include examples of reports you've created in Excel, dashboards you've explored in Google Analytics, or any experience with marketing platforms.

• Quantify Achievements: Whenever possible, use numbers to demonstrate impact, even in academic settings (e.g., "Increased engagement by X% in a group project").

Challenge Preparation:

• Google Analytics Scenarios: Be prepared to interpret data related to traffic sources, user flow, bounce rates, and conversion paths. Understand how to identify drop-off points.

• Klaviyo Logic: Understand the concept of email triggers, segmentation, and campaign optimization (open rates, CTR, conversions).

• E-commerce Concepts: Brush up on terms like abandoned cart, win-back series, visual merchandising, SEO, and conversion rate optimization (CRO).

• Excel Proficiency: Practice common Excel functions relevant to data analysis and reporting.

📝 Enhancement Note: This section provides actionable advice for preparing for the application and interview process, specifically tailored to an operations-focused internship. It emphasizes demonstrating analytical skills and tool familiarity, which are critical for operations roles.

🛠 Tools & Technology Stack

Primary Tools:

• Klaviyo: A key platform for email marketing automation, segmentation, and campaign management. Proficiency or familiarity with setting up triggers, flows, and analyzing performance metrics is essential.

• Google Analytics: The core tool for website analytics, traffic source analysis, user behavior tracking, and identifying conversion funnels. Experience in extracting data and interpreting reports is crucial.

• Microsoft Excel: Necessary for data manipulation, analysis, reporting, and potentially creating basic dashboards. Advanced functions like Pivot Tables and VLOOKUPs are highly advantageous.

Analytics & Reporting:

• Google Analytics: Used for comprehensive website performance tracking and user behavior analysis.

• Klaviyo Analytics: For monitoring email campaign performance, segment engagement, and revenue attribution.

• Internal Reporting Tools: N'AGE may use internal dashboards or BI tools for aggregated performance reporting, requiring the intern to contribute data and insights.

CRM & Automation:

• CRM System (Implied): While not explicitly mentioned, a CRM likely exists to manage customer data that feeds into Klaviyo segmentation. Understanding how data flows between systems is beneficial.

• Marketing Automation (Klaviyo): Central to automating customer journeys and personalized communication.

• E-commerce Platform Integration: Understanding how Klaviyo and Google Analytics integrate with the underlying e-commerce platform (Shopify/WordPress).

📝 Enhancement Note: This section highlights the specific technology stack that the intern will work with. Emphasizing these tools is critical for operations roles, as proficiency in such platforms is a primary requirement.

👥 Team Culture & Values

Operations Values:

• Data-Driven Approach: A strong emphasis on using data and analytics to inform decisions, optimize processes, and measure success.

• Customer Focus: Prioritizing customer experience and satisfaction in all marketing and operational activities.

• Efficiency & Optimization: A culture that encourages continuous improvement of processes to enhance performance and resource utilization.

• Proactivity & Initiative: Valuing team members who take ownership of tasks, identify opportunities, and contribute actively to problem-solving.

Collaboration Style:

• Cross-functional Integration: Marketing and operations teams work closely with other departments (e.g., sales, customer service) to ensure a unified approach to customer engagement and business goals.

• Feedback-Oriented: An environment where constructive feedback is shared and utilized for personal and process improvement.

• Knowledge Sharing: Encouraging team members to share insights, best practices, and learnings to foster collective growth.

📝 Enhancement Note: These values are inferred from the company's description and the nature of the internship. They highlight the operational mindset expected: analytical, efficient, and collaborative.

⚡ Challenges & Growth Opportunities

Challenges:

• Data Volume & Complexity: Managing and analyzing data from multiple sources (Google Analytics, Klaviyo, e-commerce platform) can be complex for an intern.

• Rapidly Changing Digital Landscape: Keeping up with evolving digital marketing trends, platform updates, and customer behavior shifts.

• Balancing Analysis with Execution: Effectively translating data insights into actionable optimization steps within a fast-paced environment.

• Learning Curve for Tools: Quickly mastering Klaviyo, Google Analytics, and other relevant tools to contribute effectively.

Learning & Development Opportunities:

• Hands-on experience with industry-standard marketing operations and e-commerce analytics tools.

• Development of data analysis, problem-solving, and strategic thinking skills.

• Deep dive into e-commerce customer journeys, email marketing automation, and conversion rate optimization.

• Exposure to SEO best practices and visual merchandising techniques.

• Opportunity to build a professional network and gain practical experience in the beauty and cosmetics industry.

📝 Enhancement Note: This section frames potential challenges as growth opportunities, a common approach in internship descriptions to attract ambitious candidates. It also clearly states the developmental benefits of the role.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to solve a problem or make a recommendation. What was your process?" (Focus on analytical methodology, data sources, and outcome)

• "How would you approach analyzing the effectiveness of an abandoned cart email campaign?" (Demonstrate understanding of Klaviyo metrics, segmentation, and A/B testing)

• "Imagine you see a high bounce rate on a specific landing page in Google Analytics. What steps would you take to investigate the cause and suggest improvements?" (Showcase analytical process, understanding of user journeys, and potential UX/SEO considerations) Company & Culture Questions:

• "What interests you about N'AGE and the beauty/cosmetics industry?" (Research company values, mission, and recent activities)

• "How do you handle tasks that require meticulous attention to detail?" (Provide examples of your precision and organizational skills)

• "Describe your ideal work environment and how you collaborate with team members." (Align with N'AGE's described culture of collaboration and data-driven work) Portfolio Presentation Strategy:

• Structure Your Narrative: For any project or case study, clearly outline the problem, your approach (data analysis, tool usage), the actions taken, and the results (quantified if possible).

• Highlight Data & Tools: Explicitly mention the tools used (Google Analytics, Excel, Klaviyo) and the specific data points analyzed.

• Focus on Impact: Emphasize how your actions or recommendations could lead to business improvements (e.g., increased sales, better customer engagement, improved website performance).

• Be Ready to Discuss Your Process: Be prepared to walk through your thought process, even for academic projects, explaining your reasoning.

📝 Enhancement Note: These interview preparation tips are designed to help an operations-focused intern anticipate questions and showcase relevant skills, particularly around data analysis, tool usage, and process thinking.

📌 Application Steps

To apply for this operations-focused internship position:

• Submit your application through the provided link on SmartRecruiters.

• Tailor Your CV and Cover Letter: Highlight specific experiences or academic projects related to data analysis, Google Analytics, Excel, e-commerce, and any exposure to marketing automation or SEO. Use keywords from the job description.

• Prepare Your Portfolio (if applicable): Compile any academic projects, personal analyses, or examples of your work that demonstrate your analytical skills, process thinking, and familiarity with relevant tools. Even a well-structured Google Slides presentation can serve as a portfolio for an intern.

• Research N'AGE: Understand their brand, services, target audience, and digital presence to articulate your genuine interest and how you can contribute.

• Practice Explaining Your Analytical Process: Be ready to articulate how you approach problems, use data, and learn new tools, especially in relation to e-commerce and marketing optimization.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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