Marketing Web Designer (UX/UI)

📍 Job Overview

Job Title: Marketing Web Designer (UX/UI)

Company: Maleda Tech

Location: United States

Job Type: CONTRACTOR

Category: Marketing Operations / GTM Operations (Design Focus)

Date Posted: September 11, 2026

Experience Level: Mid-Level (4-6 years)

Remote Status: Remote Solely

🚀 Role Summary

• Drive visual strategy and execution for a high-traffic B2B marketing website, focusing on conversion optimization and enterprise-grade aesthetics.

• Develop and maintain a comprehensive Figma-based design system to ensure brand consistency and scalability across digital touchpoints.

• Leverage data analytics, heatmaps, and session replay tools to inform design decisions and iteratively improve user experiences.

• Collaborate closely with marketing, content, analytics, and engineering teams to translate business goals into high-fidelity, on-brand web designs.

• Explore and integrate AI-assisted tools to enhance design workflows, consistency, and documentation within the design system.

📝 Enhancement Note: While this role is for a "Marketing Web Designer (UX/UI)," the emphasis on a B2B marketing website, conversion focus, and brand standards positions it within the broader GTM/Marketing Operations umbrella, specifically focusing on the digital experience layer that supports Go-To-Market strategies. The role requires a blend of creative design skills and analytical thinking to drive measurable business outcomes.

📈 Primary Responsibilities

• Design and iterate on polished, conversion-focused web pages and digital experiences that align with enterprise-grade brand standards for the marketing website and associated digital assets.

• Build, document, and maintain a robust Figma design system, ensuring component consistency, scalability, and adherence to brand guidelines as the website evolves.

• Translate creative briefs and business objectives into clear wireframes, mockups, and interactive prototypes for stakeholder review and alignment.

• Partner with marketing, content strategists, and analytics teams to ensure designs support campaign goals, SEO best practices, and measurable performance.

• Implement and uphold accessibility standards (e.g., WCAG) across all web designs to ensure an inclusive and compliant user experience.

• Analyze website performance data, including user behavior from heatmaps and session replays, to identify optimization opportunities and inform design improvements.

• Design and support A/B testing initiatives, meticulously documenting variations and contributing to the analysis of test results to drive data-informed recommendations.

• Investigate and pilot AI-assisted design tools and workflows to enhance efficiency, consistency, and scale within the design system and broader design processes.

📝 Enhancement Note: The responsibilities clearly indicate a focus on measurable outcomes (conversion-focused, analytics, A/B tests) and operational efficiency (design system, AI tools), aligning this role with GTM operations that prioritize performance and scalability.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Web Design, Human-Computer Interaction, or a related field is often preferred for roles requiring advanced design craft and theoretical understanding.

Experience: 4–6 years of hands-on experience in marketing or brand-focused web design, with a strong preference for B2B or SaaS environments.

Required Skills:

• Proven track record in marketing or brand-focused web design, with a strong portfolio showcasing live, shipped websites demonstrating exceptional typography, layout, and visual polish.

• Advanced proficiency in Figma for daily workflow, including the creation and maintenance of comprehensive design systems and component libraries.

• Deep understanding of brand standards and the ability to consistently uphold and elevate them across diverse digital marketing assets.

• Expertise in designing conversion-focused web pages and digital experiences that drive measurable business outcomes.

• Strong understanding of accessibility standards, including WCAG guidelines, and their practical application in web design.

• Excellent communication and collaboration skills, with a demonstrated ability to receive and incorporate feedback effectively.

• Ability to work efficiently in a fast-paced environment while consistently delivering high-quality design work on time. Preferred Skills:

• Hands-on experience designing, implementing, and analyzing A/B tests or other website experiments.

• Familiarity with conversion rate optimization (CRO) principles and methodologies.

• Experience utilizing analytics platforms, heatmapping tools (e.g., ContentSquare, Hotjar), and session replay software to inform design decisions.

• Exposure to or experience with AI-assisted design tools (e.g., Claude Design) or utilizing AI to accelerate design system work.

• Experience working within a marketing or growth team environment.

📝 Enhancement Note: The emphasis on a "portfolio of live, shipped marketing websites" and the explicit exclusion of "product UI case studies alone" highlights the specialized nature of this role. It requires a designer who understands the nuances of marketing-driven user journeys and conversion funnels, not just user interface design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of live, shipped marketing websites that clearly demonstrate your ability to create high-craft, on-brand web pages and digital experiences.

• Case studies should highlight your process for turning creative briefs into polished designs, emphasizing typography, layout, and visual refinement.

• Examples of your work within a design system, showcasing component creation, documentation, and maintenance within Figma.

• Demonstrations of how you've used data (analytics, heatmaps, A/B tests) to inform design decisions and improve website performance.

• Visual evidence of applying accessibility standards (WCAG) in your design work. Process Documentation:

• Showcase your systematic approach to designing and iterating on web pages, from initial wireframing and concept development to high-fidelity mockups and prototypes.

• Detail your methodology for contributing to and maintaining a Figma design system, including best practices for component organization, naming conventions, and documentation.

• Provide examples of your collaborative process with cross-functional teams (marketing, engineering, analytics) to ensure alignment and successful implementation of designs.

• Illustrate your process for leveraging user data and analytics to identify design opportunities and measure the impact of your work.

📝 Enhancement Note: The portfolio requirements are critical for this role. Candidates must explicitly demonstrate experience with marketing website design and the creation/maintenance of design systems, rather than solely focusing on product UI. This indicates a need for operational rigor in design execution and system management.

💵 Compensation & Benefits

Salary Range: $65–$74 per hour.

Benefits:

• Medical Insurance

• Dental Insurance

• Vision Insurance

• 401k Retirement Plan

Working Hours: Full-time, 40 hours per week. The role is remote, allowing for flexibility in managing the daily schedule within the U.S. time zones, provided deliverables are met and collaboration with teams across the U.S. is maintained.

📝 Enhancement Note: The salary range is based on the provided hourly rate for a full-time contractor role in the U.S. This range is competitive for mid-level UX/UI designers with specialized marketing web design experience, particularly those proficient in Figma and design systems within the B2B/SaaS sector. The inclusion of benefits like health insurance and a 401k is notable for a contract role and suggests a potentially longer-term engagement with opportunities for extension.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, likely within Software or IT Services, given the B2B marketing website focus and the company's name "Maleda Tech." The company likely operates in a competitive market where a strong digital presence and effective marketing are crucial for lead generation and customer acquisition.

Company Size: The job listing is posted through Breezy HR, a platform often used by growing companies. While not explicitly stated, the role's responsibilities (evolving design system, cross-functional collaboration) suggest a company with established marketing operations and engineering teams, likely in the small to medium-sized business (SMB) or startup to scale-up phase, potentially ranging from 50-500 employees.

Founded: The founding date is not provided, but the focus on modern design tools like Figma and AI suggests a company that is likely established but also forward-thinking and agile in its technology adoption.

Team Structure:

• The designer will likely be part of a marketing team, reporting to a Marketing Manager, Director of Marketing, or potentially a Head of Design/Creative Lead.

• Close collaboration is expected with marketing operations specialists, content creators, SEO specialists, product marketers, and front-end engineers.

• The role requires a degree of autonomy, as indicated by the remote nature and the need to drive design direction, but within the framework of overarching marketing and business objectives. Methodology:

• Data-Driven Design: Emphasis on using analytics, heatmaps, and A/B testing to inform design decisions and measure impact.

• Design System Approach: A structured methodology for creating reusable components and ensuring consistency and scalability.

• Agile Collaboration: Working closely with various teams to iterate on designs and ensure high-fidelity implementation.

• Brand Consistency: A core principle ensuring all digital assets reflect a unified and professional brand image.

Company Website: https://maleda-tech.com

📝 Enhancement Note: The company's focus on a "high-traffic B2B marketing website" and the need for "enterprise-grade" design implies a business that relies heavily on its online presence for lead generation and customer engagement. The culture likely values data-driven decision-making, cross-functional teamwork, and a commitment to producing high-quality, impactful marketing assets.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist. It requires a solid foundation of 4-6 years of experience, demonstrating proficiency in core design skills, tool mastery (Figma), and an understanding of marketing objectives. The responsibilities involve both execution and contribution to strategic elements like the design system.

Reporting Structure: The designer will likely report to a marketing leader, such as a Marketing Manager, Director of Marketing, or potentially a Head of Design. They will work closely with marketing operations, content, analytics, and engineering teams, requiring strong cross-functional communication and collaboration skills.

Operations Impact: This role has a direct impact on Maleda Tech's Go-To-Market strategy by enhancing the effectiveness of their primary digital storefront – the marketing website. High-quality, conversion-optimized designs can lead to increased lead generation, improved brand perception, and a stronger competitive position in the B2B/SaaS market. The designer's work directly influences how potential customers perceive the company's professionalism and capability.

Growth Opportunities:

• Specialization Deepening: Opportunity to become a subject matter expert in B2B marketing website design, conversion rate optimization, and design systems, potentially leading to senior or lead designer roles within marketing operations.

• Skill Expansion: Gaining hands-on experience with AI-assisted design tools and advanced analytics platforms, which are increasingly valuable in the GTM operations landscape.

• Project Leadership: Potential to lead design initiatives for new website features, landing pages, or experiments, demonstrating project management and strategic thinking capabilities.

• Contract Extension & Full-Time Conversion: Given the 6-month contract with potential for extension, a strong performance could lead to continued engagement or even a full-time position, depending on Maleda Tech's needs and growth.

📝 Enhancement Note: The growth path for this role is geared towards specialized design expertise within a marketing operations context. Success here could position a designer for advanced roles focusing on GTM digital strategy, conversion optimization leadership, or design system architecture within a tech-focused organization.

🌐 Work Environment

Office Type: Fully Remote. This role offers the flexibility and autonomy associated with working from home.

Office Location(s): United States. Candidates must be authorized to work in the U.S. and will likely be expected to align their working hours with common U.S. business hours for effective collaboration.

Workspace Context:

• Collaborative Digital Environment: While remote, the role emphasizes close collaboration through digital tools (Figma, Slack, project management software). Expect frequent virtual meetings and asynchronous communication.

• Tool Availability: Access to industry-standard design and collaboration tools is assumed. The company will likely provide necessary software licenses or expect the contractor to use their own robust setup.

• Team Interaction: Regular interaction with marketing, content, analytics, and engineering teams through virtual channels. This requires proactive communication and engagement to foster a connected team environment.

Work Schedule: Full-time, 40 hours per week. The remote nature allows for some flexibility in structuring the workday, but core hours will likely be required for team meetings and real-time collaboration, particularly with teams operating in U.S. time zones.

📝 Enhancement Note: The remote-first nature of this role means that self-discipline, strong time management, and proactive communication are paramount. The "workspace context" focuses on how this remote setup facilitates collaboration and tool usage essential for design operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A session where you'll walk through your portfolio, highlighting specific marketing website projects, your design process, and your experience with Figma and design systems. Be prepared to discuss how your designs drove specific business outcomes.

• Skills & Collaboration Assessment: Interviews focused on your Figma proficiency, understanding of conversion optimization, experience with analytics/heatmaps, and your approach to working with cross-functional teams. You may be asked to discuss how you'd handle specific design challenges.

• Final Interview: Potentially with a hiring manager or senior stakeholder to assess cultural fit and confirm alignment with Maleda Tech's objectives.

Portfolio Review Tips:

• Curate for Relevance: Prioritize your strongest marketing and B2B/SaaS website design projects. Ensure they clearly demonstrate high-craft visual design, effective typography, and conversion-focused elements.

• Showcase Design System Work: Dedicate a section or specific examples to your experience with Figma design systems. Detail your process for creating, organizing, and maintaining components.

• Quantify Impact: Whenever possible, include metrics or data that illustrate the success of your designs (e.g., conversion rate improvements, engagement increases).

• Explain Your Process: For each project, clearly articulate the problem, your role, your design process, the tools used, and the outcome. Use storytelling to make your contributions compelling.

• Highlight AI Integration: If you have experience with AI-assisted design tools, be ready to discuss how you've leveraged them to enhance your workflow or design outputs.

Challenge Preparation:

• Design System Exercise: Be prepared to discuss how you would approach building or refining a component within a hypothetical design system, or to critique an existing system.

• Conversion Optimization Scenario: You might be presented with a low-performing landing page and asked to brainstorm design improvements based on hypothetical analytics data.

• Brand Alignment Task: You may be asked to create a quick concept for a new marketing campaign page, ensuring it aligns with provided brand guidelines and objectives.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio for marketing-specific design execution and their ability to work within and contribute to a structured design system. Candidates should prepare to defend their design choices with data and process.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool. Advanced proficiency is required for daily workflow, including creating and maintaining design systems, component libraries, auto-layout, variants, and prototyping.

• Adobe Creative Suite (Photoshop, Illustrator): Likely used for asset creation, image editing, and potentially for initial concept sketching or graphics work.

• Prototyping Tools: Figma's built-in prototyping features are key, but experience with standalone tools like InVision might be beneficial.

Analytics & Reporting:

• Website Analytics Platforms: Google Analytics or similar tools for understanding user behavior, traffic sources, and conversion metrics.

• Heatmapping & Session Replay Tools: Experience with tools like ContentSquare, Hotjar, FullStory, or similar to visualize user interactions and identify pain points.

• A/B Testing Platforms: Familiarity with tools like Google Optimize, Optimizely, VWO, or built-in platform capabilities for experiment design and analysis.

CRM & Automation:

• While not a direct CRM management role, understanding how website designs integrate with CRM data (e.g., lead capture forms feeding into a CRM) is advantageous. Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) from a design integration perspective could be a plus.

• AI-Assisted Design Tools: Emerging tools like Claude Design or other AI-powered design assistants that can help with tasks like generating design variations, writing copy, or documenting components.

📝 Enhancement Note: Proficiency in Figma and a design system is non-negotiable. The role also requires a strong understanding of how design translates into measurable marketing outcomes, necessitating familiarity with analytics, CRO tools, and experimentation platforms. The mention of AI tools signals a forward-looking approach to design operations.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value, expecting designers to back their creative choices with data and analytics insights.

• Quality & Craftsmanship: A commitment to delivering "enterprise-grade" visual design and maintaining high standards for polish and brand consistency.

• Collaboration & Communication: Emphasis on working effectively with cross-functional teams, sharing feedback constructively, and maintaining open lines of communication.

• Efficiency & Scalability: A focus on building reusable components within a design system and exploring tools (like AI) that enhance design productivity and scalability.

• User-Centricity (within Marketing Context): Designing for the target B2B audience to drive desired marketing actions and conversions, balancing brand aesthetic with performance goals.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where designers work closely with marketing, content, analytics, and engineering teams. This requires active participation in team meetings and clear articulation of design rationale.

• Feedback Loops: A culture that encourages constructive feedback on designs, with an expectation that designers can both provide and receive feedback effectively to refine outcomes.

• Knowledge Sharing: An environment where best practices in design, tools, and analytics are shared, potentially through internal documentation, team syncs, or design critiques.

📝 Enhancement Note: The culture appears to be a blend of creative excellence and operational rigor, common in successful tech marketing teams. Candidates should demonstrate an ability to be both a strong individual contributor and a collaborative team player who understands the business objectives driving their design work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Aesthetics with Conversion Goals: The primary challenge will be to create visually stunning, "enterprise-grade" designs that also effectively drive user actions and conversions on a high-traffic website.

• Evolving a Design System: Keeping a Figma design system consistent, scalable, and up-to-date for a growing marketing website requires ongoing effort, meticulous documentation, and strong stakeholder buy-in.

• Integrating AI Tools: Successfully exploring and integrating new AI-assisted design tools into existing workflows can be challenging, requiring experimentation, learning, and adaptation.

• Remote Collaboration & Communication: Maintaining strong connections and effective communication with distributed teams requires proactive effort and excellent digital collaboration skills.

Learning & Development Opportunities:

• Advanced Design System Expertise: Deepen skills in designing, building, and managing complex design systems for large-scale web applications.

• Conversion Rate Optimization (CRO) Mastery: Gain in-depth knowledge and practical experience in CRO methodologies, analytics interpretation, and experimental design.

• AI in Design Exploration: Become an early adopter and potentially an internal expert in utilizing AI tools to enhance design workflows, efficiency, and creativity.

• Cross-Functional Project Exposure: Work on diverse marketing initiatives, gaining exposure to different aspects of GTM strategy, content marketing, and digital analytics.

📝 Enhancement Note: This role offers significant opportunities for professional development in specialized areas critical to modern GTM operations, particularly in the intersection of design, data, and emerging technologies like AI.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a marketing website page that significantly improved conversion rates. What was your process, and what metrics did you track?" (Focus on data, process, and results)

• "How would you approach building or evolving a component in a Figma design system to ensure it's scalable and accessible?" (Demonstrate design system thinking and best practices)

• "Imagine our marketing website's bounce rate is high on a key landing page. What data would you look at, and what design changes would you propose?" (Showcase analytical thinking and problem-solving) Company & Culture Questions:

• "What are your thoughts on integrating AI tools into a design workflow, and how have you explored this?" (Assess curiosity and adaptability)

• "How do you balance maintaining strict brand guidelines with creative freedom in your design work?" (Evaluate understanding of brand stewardship and creative execution)

• "Describe your experience working with marketing, content, and engineering teams. How do you ensure alignment and effective collaboration?" (Assess teamwork and communication skills) Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your role, your creative/analytical process, the tools used, and the quantifiable outcome.

• Highlight Figma & Design Systems: Clearly point out your contributions to design systems, component libraries, and how you leverage Figma's advanced features.

• Emphasize Marketing Impact: Connect your design decisions directly to marketing objectives like lead generation, user engagement, or conversion. Use data to back your claims.

• Showcase Visual Craft: Ensure your presentation visually reflects the high-craft aesthetic you're expected to deliver.

Challenge Preparation:

• Design System Thinking: Be ready to discuss component structure, variants, states, and documentation within Figma.

• CRO Fundamentals: Review principles of A/B testing, user journey mapping, and common optimization tactics for websites.

• Accessibility Standards: Refresh your knowledge of WCAG guidelines and how to implement them in web design.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of marketing objectives, data-driven design, and robust Figma/design system skills. Candidates need to clearly articulate their process and quantify their impact.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Breezy HR link.

• Portfolio Customization: Ensure your portfolio prominently features 2-3 strong examples of marketing website design projects, specifically highlighting your UX/UI contributions, conversion-focused elements, and any experience with design systems.

• Resume Optimization: Tailor your resume to emphasize keywords such as "Marketing Web Design," "UX/UI," "Figma," "Design Systems," "B2B," "SaaS," "Conversion Rate Optimization," and "A/B Testing." Quantify achievements where possible.

• Interview Preparation: Practice walking through your portfolio, articulating your design process, and explaining how your work has driven business results. Prepare to discuss your experience with Figma and your approach to collaborative remote work.

• Company Research: Familiarize yourself with Maleda Tech's current marketing website and any publicly available information about their products or services to understand their market position and potential design challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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