Marketing DIgital UX Co-Op - Summer 2027

📍 Job Overview

Job Title: Marketing Digital UX Co-Op - Summer 2027

Company: Crown Equipment Corporation

Location: New Bremen, OH

Job Type: Intern

Category: Marketing Operations / UX Design

Date Posted: 2026-09-16

Experience Level: 0-2 Years (Co-Op/Internship)

Remote Status: On-site

🚀 Role Summary

• This Co-Op role focuses on enhancing the digital user experience (UX) for Crown Equipment Corporation, specifically within marketing initiatives and website optimization.

• The position involves hands-on contribution to website design, usability analysis, and conversion rate optimization (CRO) strategies.

• Key responsibilities include supporting the development and maintenance of a robust design system and analyzing user behavior through digital analytics tools.

• This role offers practical experience in UX design principles, web strategy, and data-driven decision-making within a manufacturing industry context.

📝 Enhancement Note: While the title specifies "Marketing Digital UX," the core responsibilities lean heavily into UX design and web analytics, suggesting a strong connection to digital marketing operations and GTM (Go-To-Market) enablement through improved online user journeys. This is an internship role, so the focus is on learning and contribution rather than strategic leadership.

📈 Primary Responsibilities

• Contribute to Crown’s Core UI design system by assisting in the design, documentation, and updating of new components and patterns using Figma.

• Evaluate existing component use cases within the design system and provide recommendations for improvement and standardization.

• Create and update Figma design assets to support ongoing enhancements and maintain consistency across digital platforms.

• Support the creation of component documentation and usage guidelines for both designers and developers, ensuring clear communication and adoption.

• Conduct comprehensive UX website audits to identify usability issues, friction points, and opportunities for enhancement.

• Analyze website analytics, heatmaps, and user interaction data (e.g., from Hotjar) to understand user behavior and inform optimization strategies.

• Support the development and execution of A/B testing plans, analyzing test outcomes to drive data-informed design decisions and conversion optimization.

• Map and assess customer journeys to pinpoint areas of user friction and recommend enhancements that drive engagement and conversion rates.

• Provide data-backed recommendations for improving website navigation, content layout, and overall user experience to align with GTM objectives.

• Assist in defining functional requirements for new website features and enhancements, ensuring alignment with UX best practices.

• Support the testing and validation of new web functionality to ensure seamless deployment and optimal user experience.

📝 Enhancement Note: The responsibilities highlight a blend of tactical UX/UI design work and analytical tasks related to website performance and user behavior. This indicates the role will involve both creative design contributions and data interpretation, crucial for driving digital marketing effectiveness.

🎓 Skills & Qualifications

Education:

• Currently pursuing a Bachelor's degree in Interactive Media, Web Design, User Experience (UX), Digital Marketing, Human-Computer Interaction (HCI), or a closely related field. Experience:

• Co-op or internship experience in UX design, web design, or digital marketing is preferred.

• Demonstrated understanding of UX principles, visual design, and responsive web design concepts through academic projects or prior work. Required Skills:

• Proficiency in design tools such as Figma or Adobe Creative Suite (Photoshop, Illustrator, XD).

• Familiarity with web analytics and user behavior analysis tools like Google Analytics and Hotjar.

• Understanding of UX principles, including user-centered design, information architecture, and usability testing.

• Strong written and verbal communication skills, with a keen attention to detail for documentation and reporting.

• Analytical and collaborative mindset, with a genuine passion for improving digital user experiences. Preferred Skills:

• Experience contributing to or working with design systems.

• Basic understanding of HTML/CSS and web development processes.

• Familiarity with A/B testing methodologies and conversion rate optimization (CRO) principles.

• Experience in customer journey mapping and user flow diagramming.

• Knowledge of accessibility standards (WCAG).

📝 Enhancement Note: The emphasis on Figma, Google Analytics, and Hotjar points to specific tool proficiencies that will be critical for success. Candidates should be prepared to showcase projects involving these tools, demonstrating their ability to apply UX principles and analyze digital performance data.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate projects showcasing UX/UI design skills, particularly those involving wireframing, prototyping, and visual design.

• Include examples of user research, usability testing, and how insights were translated into design improvements.

• Showcase experience with analytical tools (e.g., Google Analytics) and how data was used to inform design decisions or measure success.

• Present any contributions to design systems, component libraries, or style guides, highlighting understanding of scalability and consistency.

• Highlight projects that involved conversion optimization or customer journey mapping, demonstrating an understanding of business impact. Process Documentation:

• Examples of how user feedback and data analytics were incorporated into the design process.

• Documentation of design iterations and the rationale behind changes, particularly in response to A/B test results or UX audits.

• Evidence of collaboration with developers and stakeholders, detailing how design requirements were communicated and implemented.

📝 Enhancement Note: For a Co-Op role, the portfolio is less about extensive professional experience and more about demonstrating foundational skills, potential, and a structured approach to problem-solving. Projects from coursework or personal initiatives are highly valuable.

💵 Compensation & Benefits

Salary Range:

• As this is a Co-Op position, compensation will be structured as an hourly wage. Based on industry standards for co-op roles in manufacturing and marketing in Ohio, and considering the experience level (0-2 years), an estimated hourly range of $18 - $25 USD per hour is anticipated. This range is subject to the candidate's academic progress, prior relevant experience, and specific skill set. Benefits:

• Gain valuable hands-on experience in UX design and digital marketing within a leading manufacturing company.

• Opportunity to work on impactful projects that directly influence the company's digital presence and customer engagement.

• Exposure to a professional work environment and cross-functional teams, fostering networking and career development.

• Potential for future internship or full-time opportunities based on performance and business needs.

• Mentorship from experienced UX designers and digital marketing professionals. Working Hours:

• Standard full-time (approximately 40 hours per week) during the Summer 2027 term. Specific daily hours will be determined based on business needs and team schedules, typically aligning with standard business hours (e.g., 8:00 AM - 5:00 PM, with a one-hour lunch break).

📝 Enhancement Note: Salary estimates are based on typical co-op compensation for similar roles in the Midwest US manufacturing sector. Benefits are described in terms of experiential and developmental value, common for internship positions.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• Manufacturing (Industrial Equipment), specifically specializing in material handling equipment like forklifts. Crown Equipment Corporation is a global leader, known for innovation, quality, and customer-centric solutions. The industry demands precision, reliability, and efficiency, which often translates into its operational and digital strategies. Company Size:

• Crown Equipment Corporation is a large, established global enterprise. This means the Co-Op will be integrated into a structured corporate environment with established processes and potentially larger teams, offering exposure to corporate-level operations and digital initiatives. Founded:

• Founded in 1945, Crown Equipment Corporation has a long history of growth and innovation in the material handling industry. This longevity suggests a stable company with a well-defined culture and established best practices, providing a solid foundation for learning. Team Structure:

• The UX Co-Op will likely be part of the Marketing department, potentially within a Digital Marketing, Web Development, or Product Marketing team.

• The reporting structure will be hierarchical, with the Co-Op reporting to a manager or team lead overseeing digital marketing and UX initiatives.

• Cross-functional collaboration is expected, particularly with web developers, content creators, product managers, and other marketing specialists to ensure cohesive digital experiences. Methodology:

• Data-driven decision-making is a key aspect of modern marketing and UX. Expect a focus on analyzing user behavior, website performance metrics, and A/B test results to guide strategy.

• Agile or iterative approaches to design and development may be employed, allowing for continuous improvement and adaptation based on feedback and data.

• Emphasis on a user-centered design process, ensuring that end-user needs and behaviors are at the forefront of all digital initiatives. Company Website:

• https://www.crown.com/

📝 Enhancement Note: The company's focus on manufacturing and industrial equipment suggests that digital platforms, including the website, are critical for lead generation, customer support, and brand representation. The UX Co-Op will contribute to these vital GTM functions.

📈 Career & Growth Analysis

Operations Career Level:

• This role is at the entry-level (Co-Op/Internship) within the digital marketing and UX domain. It is designed for students to gain foundational knowledge and practical skills, not to lead projects independently. Reporting Structure:

• The Co-Op will report to a Marketing Manager, Digital Marketing Lead, or UX Lead who will provide guidance, mentorship, and project oversight. This structure ensures learning and development are prioritized. Operations Impact:

• While an intern, the role's impact is focused on contributing to the optimization of digital touchpoints. Improved website usability, enhanced user journeys, and effective A/B testing directly support marketing goals, lead generation, and customer engagement, indirectly contributing to revenue growth. Growth Opportunities:

• Skill Development: Deepen understanding and practical application of UX design principles, user research methodologies, and A/B testing. Gain proficiency in industry-standard tools like Figma and Google Analytics.

• Industry Exposure: Learn about digital marketing operations and UX within the complex B2B manufacturing sector, understanding how digital experiences support sales and customer success.

• Networking: Build professional relationships with experienced marketers, designers, and developers, which can be invaluable for future career prospects.

• Potential Future Roles: A successful Co-Op engagement can serve as a strong reference and potentially lead to future internship opportunities or even entry-level full-time positions within Crown Equipment upon graduation.

📝 Enhancement Note: For a Co-Op, the "growth" is primarily in learning and skill acquisition. The impact is measured by the quality of contributions and the ability to learn and apply new concepts.

🌐 Work Environment

Office Type:

• On-site at Crown Equipment Corporation's facilities in New Bremen, OH. This implies a traditional corporate office environment. Office Location(s):

• New Bremen, Ohio. This location is the company's global headquarters, suggesting access to a broad range of departments and resources. Workspace Context:

• The workspace will likely be a shared office environment, potentially with a dedicated desk for the Co-Op. Collaboration is encouraged, with opportunities to interact with team members in person.

• Access to standard office technology, including computers, software licenses (Figma, Adobe Suite), and potentially specialized UX/analytics tools, will be provided.

• The environment will be professional and conducive to learning, with access to subject matter experts for guidance and support. Work Schedule:

• The schedule will be full-time during the co-op term, aligning with standard business hours. Flexibility may be limited due to the structured nature of co-op programs and the need for team integration.

📝 Enhancement Note: Being on-site provides the full immersive experience, allowing for direct observation of team dynamics, informal learning opportunities, and a deeper understanding of the company culture and operational workflows.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the application, resume, and potentially a brief introductory call to assess basic qualifications and interest.

• Portfolio Review: A key stage where candidates will be asked to present their portfolio. This will involve walking through selected projects, explaining their design process, rationale, and the impact of their work. Be prepared to discuss specific challenges and how you overcame them.

• Technical/Skills Assessment: This might involve a brief exercise or discussion related to UX principles, design tools (e.g., Figma), or data analysis concepts.

• Behavioral Interview: Questions will assess cultural fit, problem-solving skills, collaboration abilities, and motivation for pursuing this specific Co-Op. Questions might include "Tell me about a time you faced a design challenge" or "How do you approach analyzing user data?"

• Hiring Manager Interview: A final discussion with the hiring manager to confirm fit, answer remaining questions, and outline program details.

Portfolio Review Tips:

• Curate Selectively: Choose 3-4 strong projects that best showcase your UX/UI design skills, analytical capabilities, and problem-solving approach relevant to the job description.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the tools you used, the solutions you developed, and the outcomes or learnings.

• Focus on Process: Emphasize your thinking process, how you used data and user insights, and how you iterated on designs. This is crucial for a UX role.

• Highlight Data & Analytics: If you have projects involving Google Analytics, Hotjar, or A/B testing, highlight how you interpreted data and used it to drive design decisions.

• Prepare for Figma/Adobe Discussion: Be ready to discuss your workflow in Figma or Adobe Creative Suite, including specific features you utilized.

Challenge Preparation:

• While formal challenges might be limited for a Co-Op, be prepared for hypothetical scenarios. For example, "How would you approach improving the navigation on a B2B product website?" or "What metrics would you track to measure the success of a new website feature?"

• Practice articulating your thought process clearly and concisely, demonstrating a structured approach to problem-solving.

📝 Enhancement Note: The portfolio review is paramount for this role. Candidates must be able to visually and verbally demonstrate their UX skills and understanding of design principles and data analysis.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and design system contributions. Proficiency in creating components, variants, auto-layout, and interactive prototypes is expected.

• Adobe Creative Suite: Likely used for graphic assets, image editing, and potentially other design tasks. Specific applications like Photoshop and Illustrator are common.

Analytics & Reporting:

• Google Analytics: Key for understanding website traffic, user behavior, conversion tracking, and campaign performance. Familiarity with GA4 is beneficial.

• Hotjar (or similar heatmap/session recording tools): Used for visualizing user behavior on-site, identifying usability issues through heatmaps, scroll maps, and session recordings.

CRM & Automation:

• While not a primary focus for this UX Co-Op, understanding how website interactions feed into CRM systems (e.g., Salesforce) or marketing automation platforms (e.g., HubSpot, Marketo) can be an advantage, showing an awareness of the broader marketing technology landscape.

📝 Enhancement Note: The explicit mention of Figma, Google Analytics, and Hotjar indicates these are core tools for the role. Candidates should highlight their experience with these specific platforms.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A strong emphasis on understanding and serving the needs of the end-user, ensuring digital experiences are intuitive and valuable.

• Innovation: A drive to explore new design approaches, technologies, and optimization strategies to continuously improve digital offerings.

• Collaboration: Working effectively within cross-functional teams, valuing diverse perspectives to achieve shared goals.

• Data-Driven Excellence: Utilizing data and analytics to inform decisions, measure impact, and drive continuous improvement in digital performance.

• Quality & Efficiency: A commitment to delivering high-quality design work and optimizing processes for efficiency and effectiveness.

Collaboration Style:

• Expect a collaborative environment where feedback is shared constructively. The team likely works closely with developers, marketers, and potentially product teams.

• Open communication channels are important for sharing design progress, discussing user insights, and aligning on project goals.

• A culture of continuous learning and knowledge sharing, where team members are encouraged to learn from each other and stay updated on industry trends.

📝 Enhancement Note: Crown's culture, as a long-standing manufacturing leader, likely balances tradition with a forward-looking approach to digital. The operations/marketing teams will reflect this, valuing reliability and efficiency alongside innovation in digital customer engagement.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging B2B and UX: Adapting UX principles, often honed in B2C contexts, to the specific needs and behaviors of B2B industrial customers.

• Design System Evolution: Contributing to a large, established design system requires understanding existing patterns and ensuring new contributions align with long-term vision and technical constraints.

• Data Interpretation: Effectively translating raw website analytics and user behavior data into actionable design recommendations.

• Cross-Functional Alignment: Ensuring UX recommendations are understood and implemented effectively by development and marketing teams with potentially different priorities.

Learning & Development Opportunities:

• Formal Training: Access to internal training resources or workshops on UX best practices, design tools, or analytics platforms.

• Mentorship: Guidance from experienced professionals in UX design, web development, and digital marketing.

• Project Exposure: Working on real-world projects that have a tangible impact on the company's digital strategy and customer engagement.

• Industry Best Practices: Gaining insight into how a global manufacturing leader approaches digital marketing and UX, understanding industry-specific challenges and solutions.

📝 Enhancement Note: The challenges are inherent to a Co-Op role in a large organization, focusing on learning to navigate these complexities with guidance. The growth opportunities are geared towards skill acquisition and professional development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach conducting a UX audit for a website like Crown's?" (Prepare to discuss methodology, key areas to examine, and potential tools.)

• "Describe a project where you used data (e.g., analytics, heatmaps) to inform your design decisions. What was the outcome?" (Focus on your analytical process and impact.)

• "Imagine we want to improve the product finder tool on our website. What steps would you take from a UX perspective?" (Demonstrate your problem-solving approach, research methods, and iterative design thinking.) Company & Culture Questions:

• "Why are you interested in a UX Co-Op role specifically at Crown Equipment Corporation?" (Research Crown's products, market position, and how your skills align with their needs.)

• "How do you stay updated on the latest UX trends and best practices?" (Show your proactive learning habits.)

• "Describe a time you received constructive criticism on your design work. How did you handle it?" (Assess your receptiveness to feedback and growth mindset.) Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your background and then dive into 1-2 key projects. For each project:

  • Context: What was the problem or goal?
  • Your Role: What specifically did you do?
  • Process: How did you approach it? (Research, ideation, design, testing)
  • Tools: What software/methods did you use?
  • Outcome: What was the result or learning?

• Visuals: Use clear, high-fidelity mockups, wireframes, and prototypes. If discussing data, use clear charts or visualizations.

• Engagement: Be prepared to answer questions about your design choices and thought process. Engage the interviewer by asking relevant questions about their team and projects.

📝 Enhancement Note: The interview preparation should focus on demonstrating foundational UX knowledge, problem-solving skills, and enthusiasm for the specific role and company. The portfolio is the primary showcase.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Crown Careers website.

• Portfolio Customization: Tailor your resume and cover letter to highlight relevant coursework, projects, and skills in UX design, web design, digital marketing, and analytics tools (Figma, Google Analytics, etc.).

• Resume Optimization: Clearly list your academic background, relevant projects (even academic ones), technical skills, and any prior internship or work experience. Use keywords from the job description.

• Portfolio Preparation: Ensure your online portfolio is up-to-date, well-organized, and showcases 2-4 strong projects that align with the responsibilities. Practice presenting your projects concisely and effectively.

• Company Research: Familiarize yourself with Crown Equipment Corporation's products, services, mission, and recent marketing initiatives. Understand their position in the material handling industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.