Marketing Digital UX Co-Op - Summer 2027

📍 Job Overview

Job Title: Marketing Digital UX Co-Op - Summer 2027

Company: Crown Equipment Corporation

Location: New Bremen, OH

Job Type: Internship

Category: Marketing Operations / Digital Experience

Date Posted: 2026-09-16

Experience Level: Entry Level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• This Co-Op role focuses on enhancing digital user experiences (UX) through website design, usability audits, and conversion optimization initiatives within a marketing context.

• Responsibilities include contributing to and maintaining a core UI design system, ensuring consistency and efficiency in digital asset creation and documentation.

• The role involves analyzing user behavior data from various web evaluation tools to inform design decisions and improve customer journeys.

• This position offers practical experience in web strategy, A/B testing, and understanding functional requirements for web features, bridging design and development.

📝 Enhancement Note: While the title indicates "Marketing Digital UX," the responsibilities heavily lean into User Experience (UX) and Digital Product Design within a marketing framework. This role is suitable for individuals seeking foundational experience in UX/UI design, web analytics, and conversion rate optimization, rather than traditional marketing campaign management. The "Co-Op" designation suggests a structured, academic-aligned internship.

📈 Primary Responsibilities

• Contribute to Crown’s Core UI design system by designing, documenting, and updating new components and patterns to ensure a cohesive brand experience.

• Evaluate existing component usage and recommend improvements to enhance usability and efficiency across digital platforms.

• Create and maintain Figma design assets to support ongoing enhancements and iterations of Crown’s design system and digital interfaces.

• Support the documentation and dissemination of usage guidelines for design system components, aiding designers and developers in consistent application.

• Conduct comprehensive UX website audits to pinpoint usability issues, identify friction points, and propose actionable improvement opportunities.

• Analyze website analytics (e.g., Google Analytics), heatmaps (e.g., Hotjar), and customer interaction data to gain insights into user behavior and preferences.

• Support the development and execution of A/B test plans, meticulously evaluating test outcomes to inform and refine future design and content strategies.

• Map and assess customer journeys across digital touchpoints to identify bottlenecks and recommend enhancements that drive engagement and conversion goals.

• Provide data-driven recommendations for improving website navigation, content layout, and overall user experience to optimize performance.

• Assist in defining functional requirements for new website features and digital enhancements, ensuring alignment with business objectives and user needs.

• Support the testing and validation of new web functionality and features prior to their deployment to production environments.

📝 Enhancement Note: The responsibilities are clearly defined and cover a breadth of UX/UI and digital optimization tasks. The emphasis on contributing to a "design system" is a key differentiator, indicating a need for structured thinking and component-based design. The inclusion of "conversion optimization" and "customer journeys" highlights a direct link to business outcomes.

🎓 Skills & Qualifications

Education: Currently pursuing a bachelor's degree in Interactive Media, Web Design, User Experience, Digital Marketing, or a closely related field.

Experience: Entry-level experience is expected, as this is a Co-Op position. Practical application of design principles through academic projects or prior internships is beneficial.

Required Skills:

• Strong understanding of User Experience (UX) principles, visual design fundamentals, and responsive web design best practices.

• Proficiency in design and prototyping tools such as Figma, and familiarity with the Adobe Creative Suite (e.g., Photoshop, Illustrator).

• Experience with web analytics and user behavior analysis tools, including Google Analytics and heatmap/session recording tools like Hotjar.

• Excellent written and verbal communication skills, with a keen eye for detail in documentation and design specifications.

• Demonstrated analytical and collaborative mindset, with a proactive approach to problem-solving and improving digital experiences. Preferred Skills:

• Prior experience contributing to or working with a design system.

• Familiarity with conducting usability audits and synthesizing findings into actionable recommendations.

• Understanding of A/B testing methodologies and experience interpreting test results.

• Knowledge of customer journey mapping techniques and their application in UX strategy.

• Basic understanding of HTML, CSS, and JavaScript, to better inform design decisions for development feasibility.

📝 Enhancement Note: The qualifications are aligned with a typical co-op program, emphasizing foundational knowledge and tool proficiency. The preference for experience with design systems and specific analysis tools points to areas where candidates can differentiate themselves.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 UX/UI design projects demonstrating a clear understanding of user-centered design principles and problem-solving.

• Projects should illustrate the candidate's ability to conduct user research, create wireframes and prototypes, and iterate based on feedback.

• Include examples of contributions to a design system or UI component library, if available, highlighting design consistency and scalability.

• Demonstrate proficiency with design tools such as Figma, including examples of interactive prototypes or detailed design specifications.

• Present case studies that clearly articulate the problem, the design process undertaken, the solutions implemented, and the measurable impact or learning outcomes. Process Documentation:

• Clearly document the design process followed for each project, from initial concept to final design, including research methodologies.

• Detail the user research methods employed (e.g., user interviews, surveys, persona development) and how insights informed design decisions.

• Explain the rationale behind design choices, particularly concerning usability improvements, conversion optimization strategies, and adherence to design systems.

• Showcase how data from analytics or testing tools was used to validate designs or identify areas for iteration.

📝 Enhancement Note: A portfolio is crucial for this role, even at the co-op level. The emphasis should be on demonstrating a structured design process, tool proficiency, and an understanding of user-centered design and data-informed decision-making. Projects involving design systems or conversion optimization will be highly valued.

💵 Compensation & Benefits

Salary Range: As this is a co-op/internship position, compensation will likely be an hourly wage. Based on industry standards for co-op roles in Ohio, and considering the specialized nature of UX/Digital Marketing, an estimated range of $18 - $25 per hour is anticipated. This range is subject to variation based on the candidate's academic year, specific skill set, and prior internship experience.

Benefits:

• Practical, hands-on experience in UX design, web strategy, and conversion optimization.

• Opportunity to work on a core UI design system, contributing to enterprise-level digital products.

• Mentorship from experienced UX designers and digital marketing professionals.

• Exposure to industry-standard tools such as Figma, Google Analytics, and Hotjar.

• Potential for networking and future career opportunities within Crown Equipment Corporation.

• Standard internship benefits may include access to company facilities and potential for academic credit, depending on the university's program.

Working Hours: Standard full-time hours are expected, typically 40 hours per week, Monday through Friday, aligning with typical business operations.

📝 Enhancement Note: Salary is an estimate for a co-op role in Ohio. Benefits are focused on the learning and development aspects typical of internships and co-ops. The "Work Authorization" clause explicitly states no sponsorship will be provided.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing (Material Handling Equipment, Forklifts). Crown Equipment Corporation is a significant player in the industrial equipment sector, known for innovation in efficiency and ergonomics. This context means digital experiences will likely serve B2B customers, distributors, and internal stakeholders, requiring a focus on clarity, functionality, and technical information.

Company Size: Crown Equipment Corporation is a large, established global manufacturer. This implies a structured corporate environment with established processes, potentially a mix of hierarchical and collaborative decision-making, and opportunities for exposure to various business functions.

Founded: Founded in 1945, Crown Equipment Corporation has a long history of innovation and market presence, suggesting a stable and experienced organization with a deep understanding of its industry.

Team Structure:

• The UX Co-Op will likely be part of a broader Digital Marketing or IT/Technology team, reporting to a UX Lead, Digital Marketing Manager, or similar role.

• Collaboration will extend across marketing, web development, IT, product management, and potentially sales support teams.

• The team structure emphasizes cross-functional teamwork to ensure digital initiatives align with business goals and technical capabilities. Methodology:

• Data-driven decision-making is a core methodology, evidenced by the requirement to analyze website analytics, heatmaps, and A/B test results.

• User-centered design principles will guide the approach to website and interface development, prioritizing user needs and usability.

• Agile or iterative development processes may be employed for web updates and feature enhancements, requiring adaptability and continuous improvement.

Company Website: https://www.crown.com/

📝 Enhancement Note: The company's industry (heavy manufacturing) suggests that the digital experience will need to be robust, informative, and potentially complex, catering to a professional B2B audience. The size and history indicate a stable environment with established processes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at the entry-level (Co-Op/Internship) within the broader field of Digital Experience and Operations. It serves as an initial stepping stone for students to gain practical skills in UX/UI design, web analytics, and conversion optimization.

Reporting Structure: The Co-Op will report to a manager or lead responsible for digital marketing, UX/UI, or web development. This provides direct guidance and oversight from experienced professionals.

Operations Impact: While not a direct revenue-generating role, the UX Co-Op's work directly impacts user engagement, conversion rates, and the overall efficiency of digital touchpoints. Improvements in these areas contribute to lead generation, customer satisfaction, and operational efficiency for the marketing and sales departments.

Growth Opportunities:

• Skill Development: Deepen expertise in UX/UI design tools (Figma), analytics platforms (Google Analytics), and usability testing methodologies. Gain practical experience in design system contribution and conversion rate optimization.

• Industry Exposure: Learn about the material handling industry and how digital experiences support B2B sales and customer relations.

• Future Opportunities: Successful completion of the co-op may lead to recommendations for future internships or entry-level positions within Crown Equipment Corporation, particularly in digital marketing, UX/UI design, or web development roles, upon graduation.

📝 Enhancement Note: The growth path for a co-op is primarily focused on skill acquisition and foundational experience. The impact is indirect but significant for digital performance metrics.

🌐 Work Environment

Office Type: This is an on-site position, indicating a traditional office environment within Crown Equipment Corporation's facilities in New Bremen, OH.

Office Location(s): New Bremen, Ohio. This is the company's headquarters, suggesting a potentially dynamic and resource-rich work environment.

Workspace Context:

• The workspace will likely be collaborative, with opportunities to interact with other marketing, design, and development team members.

• Access to standard office technology, software licenses (Figma, Adobe Creative Suite), and potentially specialized UX research tools will be provided.

• The environment is expected to be professional and focused, with opportunities for mentorship and learning from experienced colleagues.

Work Schedule: The role is expected to adhere to a standard 40-hour work week, typically Monday through Friday, with potential for some flexibility depending on specific team needs and university co-op program requirements.

📝 Enhancement Note: The on-site requirement is a key factor for applicants. The location in New Bremen, OH, is specific and requires relocation or local residency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the application, resume, and portfolio to assess qualifications and basic fit.

• Skills Assessment/Technical Interview: This may involve a brief technical challenge or a discussion focused on design principles, tool proficiency (Figma), and understanding of UX/analytics concepts. Candidates might be asked to walk through a project from their portfolio.

• Behavioral/Situational Interview: Questions will assess problem-solving skills, teamwork, communication style, and alignment with company culture. Expect questions about how you handle challenges, learn new things, and collaborate.

• Manager/Team Interview: A final interview with the hiring manager and potentially team members to discuss the role in detail, assess cultural fit, and answer candidate questions.

Portfolio Review Tips:

• Clarity and Structure: Ensure your portfolio is well-organized and easy to navigate. Clearly label projects and provide concise descriptions.

• Process Over Polish: While polished designs are good, demonstrating your thought process, research, and problem-solving steps is more critical for UX roles. Explain why you made certain design decisions.

• Quantify Impact: If possible, include metrics or results that show the impact of your design work (e.g., "improved conversion by X%," "reduced user errors by Y%"). For a co-op, discuss learnings and potential impact.

• Tool Proficiency: Highlight your proficiency with Figma and other relevant tools. Be prepared to discuss your workflow and favorite features.

• Tailor to the Role: Emphasize projects that align with the responsibilities outlined in the job description, especially those involving design systems, conversion optimization, or analytics interpretation.

Challenge Preparation:

• Be ready to discuss UX principles and how you apply them.

• Practice articulating your design process clearly and concisely.

• Familiarize yourself with Crown Equipment Corporation's website and digital presence to understand their current user experience and identify potential areas for improvement.

• Prepare questions for the interviewer about the team, projects, and learning opportunities.

📝 Enhancement Note: The interview process is standard for co-op roles, with a strong emphasis on the portfolio and practical UX/design skills. Candidates should be prepared to articulate their design process and rationale.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and potentially design system component creation. Proficiency is a key requirement.

• Adobe Creative Suite: Commonly used for graphic design, image editing, and asset creation (e.g., Photoshop, Illustrator).

• Microsoft Office Suite: Standard for documentation, presentations, and general productivity (Word, Excel, PowerPoint).

Analytics & Reporting:

• Google Analytics: Required for analyzing website traffic, user behavior, and campaign performance.

• Hotjar (or similar heatmap/session recording tools): Expected for understanding user interaction patterns on the website.

CRM & Automation:

• While not explicitly listed as a requirement for the Co-Op, familiarity with CRM concepts (e.g., Salesforce, Microsoft Dynamics) and marketing automation platforms (e.g., HubSpot, Marketo) could be beneficial for understanding the broader marketing technology landscape.

📝 Enhancement Note: The specified tools (Figma, Adobe Creative Suite, Google Analytics, Hotjar) are directly linked to the core responsibilities of the role, emphasizing hands-on experience with industry-standard UX and analytics software.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A strong emphasis on understanding and meeting user needs to create effective digital experiences.

• Innovation: A drive to explore new design solutions and optimize existing digital assets for better performance.

• Collaboration: Working effectively with cross-functional teams to achieve shared goals.

• Data-Driven Approach: Utilizing analytics and user feedback to inform design decisions and measure success.

• Efficiency: Striving for streamlined processes and optimized user workflows.

Collaboration Style:

• Expect a collaborative environment where designers work closely with marketing strategists, developers, and potentially product managers.

• Open communication and constructive feedback are likely encouraged to foster continuous improvement in digital products.

• Team members are expected to share knowledge and best practices, contributing to a learning-oriented culture.

📝 Enhancement Note: These values are inferred based on common practices in digital UX and marketing operations within established corporations. They highlight the importance of user-centricity, data, and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Learning to translate user requirements and business objectives into effective digital designs within the constraints of a large corporation.

• Working within a Design System: Understanding and contributing to an established design system requires attention to detail and adherence to guidelines while still allowing for creative problem-solving.

• Interpreting Complex Data: Synthesizing insights from various analytics tools and user feedback to formulate clear, actionable recommendations can be challenging.

• Navigating Corporate Processes: Understanding and working within the established processes for web development, testing, and deployment in a large organization.

Learning & Development Opportunities:

• UX Design Skills: Gaining practical experience in user research, wireframing, prototyping, and usability testing using industry-standard tools.

• Web Analytics & Optimization: Developing proficiency in analyzing website data, understanding user behavior, and contributing to A/B testing strategies.

• Design System Contribution: Learning the principles and practices of building and maintaining a scalable design system.

• Cross-Functional Exposure: Understanding how UX and digital marketing efforts integrate with broader business functions within a manufacturing company.

📝 Enhancement Note: The challenges are typical for an intern/co-op role in a corporate setting, focusing on learning curves and adaptation. The growth opportunities are directly tied to acquiring practical skills and industry knowledge.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance user needs with technical constraints or business requirements. How did you approach it?" (Focus on your process, compromise, and outcome).

• "Walk us through a UX/UI project in your portfolio. What was the problem, your approach, your design decisions, and what did you learn?" (Be prepared to discuss your rationale and tool usage).

• "How would you approach auditing a website for usability issues?" (Discuss methods like heuristic evaluation, user testing, competitor analysis, and analytics review).

• "Imagine we want to increase leads from our product pages. What steps would you take from a UX perspective?" (Discuss journey mapping, A/B testing, content optimization, and form design). Company & Culture Questions:

• "What interests you about Crown Equipment Corporation and this specific Co-Op role?" (Research the company's mission, products, and recent news. Connect your skills to their needs).

• "How do you stay updated on the latest UX and digital marketing trends?" (Mention blogs, publications, courses, or communities you follow).

• "Describe your ideal team environment and how you contribute to collaboration." (Highlight teamwork, communication, and willingness to learn). Portfolio Presentation Strategy:

• Concise Storytelling: For each project, present the narrative clearly: the problem, your role, the solution, and the outcome/learnings.

• Visual Aids: Use mockups, wireframes, prototypes, and data visualizations to support your explanations.

• Tool Demonstration: Be ready to briefly demonstrate your proficiency in Figma or other relevant tools if asked.

• Focus on Process: Emphasize your thought process, research, and iterative design approach, not just the final visuals.

• Prepare Questions: Have thoughtful questions ready about the team, projects, mentorship, and learning opportunities.

📝 Enhancement Note: Interview preparation should focus on demonstrating a foundational understanding of UX principles, practical tool skills (especially Figma), and the ability to articulate a design process. Tailoring responses to Crown Equipment's industry and the specific role is key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Crown Equipment Corporation careers portal.

• Portfolio Customization: Curate your portfolio to prominently feature projects that showcase your UX/UI design skills, experience with tools like Figma, and any work related to design systems, analytics interpretation, or conversion optimization. Ensure case studies clearly articulate your design process and learnings.

• Resume Optimization: Tailor your resume to highlight relevant academic coursework, any prior internship experience, and specific skills mentioned in the job description (e.g., Figma, Google Analytics, UX principles). Use action verbs and quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, discussing your portfolio projects in detail, and preparing answers to common behavioral and technical UX questions. Be ready to discuss why you are interested in Crown Equipment and this specific co-op role.

• Company Research: Familiarize yourself with Crown Equipment Corporation's products, services, target audience, and current digital presence. Understand their industry and how UX plays a role in their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.