Marketing Designer – Maternity Leave Replacement

📍 Job Overview

Job Title: Marketing Designer – Maternity Leave Replacement

Company: riverside.fm

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Marketing Operations / Brand Design

Date Posted: 2026-09-29

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive brand consistency and development across all marketing materials and digital channels through expert design execution.

• Create high-performing assets for sponsored ads and lead generation campaigns, focusing on conversion optimization and data-driven iteration.

• Art direct video advertisements from initial concept through to final production, ensuring alignment with brand and campaign objectives.

• Design engaging webpages and digital assets that effectively support marketing campaigns and achieve conversion goals.

• Collaborate closely with product marketing and growth teams to translate campaign strategies into compelling visual experiences.

📝 Enhancement Note: While the title specifies "Marketing Designer," the responsibilities and required skills, particularly around performance marketing, web design, and collaboration with growth teams, indicate a role deeply integrated into the broader Go-To-Market (GTM) and Revenue Operations functions, focusing on visual elements that directly impact lead generation and conversion metrics. The maternity leave replacement aspect suggests a need for immediate impact and a candidate who can quickly integrate into existing workflows.

📈 Primary Responsibilities

• Design and produce a wide array of engaging marketing assets, including branded content, social media graphics, internal communications, and diverse online campaign materials.

• Maintain and advance brand consistency across all touchpoints, ensuring a cohesive and professional brand identity.

• Develop and optimize visually compelling assets for paid advertising (sponsored ads) and lead generation initiatives, with a clear focus on improving conversion rates.

• Provide art direction for video advertisements, overseeing the creative process from concept development to the final delivered asset.

• Design user-friendly and aesthetically pleasing webpages and digital assets that directly support marketing campaigns and contribute to lead nurturing and conversion objectives.

• Implement design iterations based on performance data and feedback, continuously refining assets to enhance effectiveness and achieve KPIs.

• Partner effectively with product marketing and growth teams to bring campaign concepts and web design strategies to life, ensuring seamless execution.

• Embrace a dynamic, fast-paced work environment and maintain a strong focus on driving measurable results through design.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on performance marketing design, directly linking visual output to conversion rates and lead generation. This is a key aspect of modern marketing operations and GTM strategy, where design is not just aesthetic but a functional driver of business outcomes. The art direction of video ads also points to a need for strategic visual storytelling that supports marketing objectives.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is preferred.

• Equivalent practical experience in a professional design role will also be considered. Experience:

• A minimum of 3 years of experience in marketing and web design is required.

• Significant experience within a SaaS product company is highly desirable.

• Proven track record of leading design projects from conceptualization to final execution. Required Skills:

• Conceptual design thinking with a strong ability to translate marketing objectives into visual solutions.

• Deep understanding of web design principles, user experience (UX) best practices, and conversion-focused design.

• Exceptional eye for typography, layout, and overall visual aesthetics, with meticulous attention to detail.

• Proficiency in industry-standard design tools, including Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expertise in utilizing AI image and video generation tools to enhance creative output and efficiency.

• Ability to work effectively in a fast-paced environment, managing multiple projects and deadlines simultaneously.

• Strong verbal and written communication skills in English for clear collaboration and presentation.

• Self-motivated and able to work independently, while also being a collaborative and contributing team player. Preferred Skills:

• Experience in art directing video production or editing.

• Familiarity with A/B testing principles for design optimization.

• Understanding of SEO best practices as they relate to web design.

• Experience with motion graphics or animation tools.

• Knowledge of marketing automation platforms and their design integration.

📝 Enhancement Note: The requirement for experience in a SaaS product company and proficiency with AI tools indicates a forward-thinking design role that leverages modern technology to drive marketing performance. The emphasis on "conceptual designer" and "deep web design understanding" suggests a need for strategic thinking beyond basic asset creation, aligning with GTM objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3 years of design work, with a strong emphasis on marketing collateral and web design projects.

• Include examples of high-performing assets for lead generation or conversion-focused campaigns, detailing the objectives and results.

• Demonstrate expertise in Figma and Adobe Creative Suite through complex project examples.

• Feature projects that highlight your ability to art direct or contribute to video content creation.

• Present case studies that illustrate your process for iterating designs based on data and feedback. Process Documentation:

• Examples of how you have maintained brand consistency across diverse marketing initiatives.

• Documentation of your workflow for designing and optimizing web pages for conversion.

• Case studies detailing the application of AI tools in your design process and the impact on efficiency or creativity.

• Examples of collaboration with product marketing or growth teams, illustrating your contribution to campaign strategy and execution.

📝 Enhancement Note: A strong portfolio is critical for this role, as it serves as direct evidence of design capabilities and impact. The emphasis on "high-performing assets" and "data-driven insights" means candidates should be prepared to articulate not just what they designed, but why and how it performed. This aligns with the operational aspect of marketing where design is measured by its contribution to business goals.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Marketing Designer with 3-5 years of experience in Tel Aviv, Israel, a competitive salary range is estimated to be between ₪180,000 - ₪280,000 annually. This range accounts for the cost of living in Tel Aviv, the demand for skilled design professionals in the SaaS sector, and the specific requirements of the role. Benefits:

• Health insurance coverage.

• Paid time off and holidays.

• Opportunities for professional development and training in design tools and marketing strategies.

• Collaborative and innovative work environment within a growing tech company.

• Potential for extended contract or full-time conversion based on performance and business needs. Working Hours:

• Standard full-time hours, approximately 40 hours per week.

• Flexibility may be available, but the role is designated as on-site, requiring consistent presence during core business hours to facilitate team collaboration and project execution.

📝 Enhancement Note: Given the "Maternity Leave Replacement" nature, the benefits might be structured as a fixed-term contract. Salary estimates are based on general Israeli market data for design roles in tech, adjusted for Tel Aviv's cost of living and the specific experience level. The on-site requirement is a key factor in compensation, as it offers direct access to office resources and team collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / SaaS / Content Creation Tools. Riverside.fm operates in the rapidly growing market of content creation technology, providing tools for podcasters, marketers, and brands to produce high-quality audio and video content. This industry is characterized by fast innovation, a focus on user experience, and a strong emphasis on performance metrics.

Company Size: Riverside.fm is a growing tech company with a significant employee base, indicating a dynamic environment with opportunities for impact and collaboration across various departments.

Founded: Riverside.fm was founded with a mission to democratize content creation, aiming to simplify and professionalize the process for creators and businesses. This founding principle likely shapes a culture that values innovation, accessibility, and empowering users.

Team Structure:

• The role reports to the Director of Brand, indicating a clear reporting line within the Brand/Creative department.

• You will be part of an exceptional multidisciplinary creative team, which includes specialists in design, motion graphics, video production, and storytelling. This suggests a highly collaborative environment where different creative disciplines intersect.

• Close collaboration with Product Marketing and Growth teams is expected, meaning the design function is tightly integrated with Go-To-Market (GTM) strategy and execution. Methodology:

• Data-driven design: Iterating on designs based on performance data and insights to optimize for conversion and user engagement.

• Quality and Craftsmanship: A strong emphasis on high-quality output across all creative assets, reflecting the company's product quality.

• Agile and Iterative: Embracing a fast-paced work environment and making "MVP moves quickly" while also diving into details when necessary.

• Problem-Solving: A proactive approach to identifying and overcoming obstacles in the creative process.

Company Website: https://riverside.fm/

📝 Enhancement Note: The company's focus on empowering creators and its rapid growth in the SaaS space suggest a culture that is both innovative and results-oriented. The multidisciplinary creative team structure implies a highly collaborative environment where designers can learn from and contribute to diverse creative projects.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Marketing Designer, indicating a mid-to-senior level position within the creative function. It requires not only strong execution skills but also the ability to lead projects, provide art direction, and contribute conceptually to marketing strategies.

Reporting Structure: The designer will report directly to the Director of Brand, providing a clear line of communication and mentorship. This structure allows for focused brand guidance and strategic alignment.

Operations Impact: The role has a direct impact on revenue and business decisions through the creation of high-performing marketing assets that drive lead generation, conversion rates, and brand perception. The emphasis on data-driven design and optimization means the designer's work is directly measurable against business KPIs.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in areas like performance marketing design, web design optimization, or AI-driven creative workflows.

• Art Direction Leadership: Potential to take on more significant art direction responsibilities for video campaigns and larger brand initiatives.

• Cross-functional Exposure: Gain valuable experience collaborating with product marketing and growth teams, understanding the broader GTM strategy and how design contributes to it.

• Permanent Role Potential: While a replacement role, exceptional performance and cultural fit could lead to opportunities for a permanent position within the team as business needs evolve.

📝 Enhancement Note: For a maternity leave replacement role, growth is often framed by the specific projects and responsibilities one can take ownership of, and the opportunity to demonstrate leadership and strategic contribution within that scope. The potential for a permanent role is a significant growth opportunity if performance is outstanding.

🌐 Work Environment

Office Type: The role is designated as "On-site," suggesting a traditional office environment where employees work from a physical company location. This fosters direct collaboration, team cohesion, and access to on-site resources.

Office Location(s): Tel Aviv-Yafo, Tel Aviv District, Israel. This vibrant city offers a dynamic professional landscape and is a hub for technology and innovation.

Workspace Context:

• Collaborative Environment: Being on-site allows for spontaneous collaboration, brainstorming sessions, and direct feedback with team members across design, brand, product marketing, and growth.

• Access to Resources: Full access to company hardware, software, and potentially specialized creative equipment or studio facilities.

• Team Interaction: Opportunities for regular in-person team meetings, design critiques, and social interactions that build strong working relationships.

Work Schedule: The standard 40-hour work week is expected, with the on-site requirement emphasizing consistent presence. While the company culture may value flexibility, the core expectation is a dedicated on-site presence during business hours to maximize team synergy and operational efficiency.

📝 Enhancement Note: The on-site requirement is crucial for a collaborative creative role, especially in a fast-paced SaaS environment. It facilitates immediate feedback loops and strengthens team dynamics, which are vital for quick iteration and problem-solving in marketing design.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Skills Assessment: A dedicated session where candidates present their portfolio, discussing specific projects, design process, and problem-solving approaches. Expect questions focused on their experience with SaaS marketing, performance design, and AI tools.

• Skills Challenge/Case Study: Candidates may be given a design challenge or case study to complete, simulating real-world tasks. This could involve creating an ad concept, designing a landing page element, or proposing design improvements based on provided data.

• Team/Hiring Manager Interviews: Further interviews to delve deeper into collaboration style, project leadership, and strategic thinking. Discussions may focus on how you'd approach specific Riverside.fm marketing challenges.

• Final Interview: Potentially with senior leadership to discuss overall fit and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your skills in marketing design, web design, conversion optimization, and SaaS product promotion. Prioritize work that shows impact and measurable results.

• Tell a Story: For each project, clearly articulate the problem, your approach, the tools used (especially Figma, Adobe, AI), your role, the challenges faced, and the outcome/impact. Quantify results whenever possible.

• Highlight Performance: Showcase examples where your design directly contributed to lead generation, conversion rates, or other key marketing KPIs. Be prepared to discuss the data that informed your design decisions.

• Showcase AI Proficiency: Include examples of how you've effectively integrated AI tools into your workflow for efficiency or enhanced creative output.

• Brand Consistency Examples: Demonstrate your understanding of maintaining brand integrity across various assets and channels.

Challenge Preparation:

• Understand Riverside.fm: Research their product, target audience, current marketing campaigns, and brand aesthetic.

• Focus on Performance: If given a design challenge, think about how your design will drive specific, measurable outcomes (e.g., clicks, sign-ups).

• Articulate Your Process: Be ready to explain your design decisions logically and clearly, linking them to marketing objectives.

• Time Management: Practice working within time constraints, as design challenges are often time-bound.

📝 Enhancement Note: The interview process for a design role in a SaaS company often involves a practical demonstration of skills. Emphasizing how your design directly contributes to business objectives and showcasing proficiency with relevant tools like Figma and AI will be key. The "Maternity Leave Replacement" aspect might mean a slightly more accelerated hiring process.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Proficiency in creating components, variants, and auto-layout is expected.

• Adobe Creative Suite: Mastery of Photoshop (image editing, manipulation), Illustrator (vector graphics, logos), and potentially InDesign (layout for more complex collateral) is required.

• AI Image and Video Generation Tools: Expertise in using platforms like Midjourney, DALL-E, Stable Diffusion, or similar AI tools for concept generation, asset creation, or enhancing existing visuals.

Analytics & Reporting:

• Google Analytics: Understanding how to interpret website traffic, user behavior, and conversion data to inform design decisions.

• Marketing Platform Analytics: Familiarity with analytics dashboards from platforms like Google Ads, Meta Ads, or LinkedIn Ads to track campaign performance and ROI of visual assets.

• Data Visualization Tools (e.g., Tableau, Looker Studio): While not directly a design tool, understanding how to read and interpret data visualizations can be beneficial for data-driven design.

CRM & Automation:

• CRM (e.g., Salesforce, HubSpot): Understanding how marketing assets are used within lead management processes and CRM workflows.

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Familiarity with designing assets (emails, landing pages) that integrate seamlessly with marketing automation workflows.

📝 Enhancement Note: Proficiency with Figma and the Adobe Suite is standard. The explicit mention of AI image and video generation tools is a key differentiator and indicates a modern design workflow. Understanding how design impacts performance metrics tracked through analytics and CRM/marketing automation platforms is crucial for a role focused on conversion.

👥 Team Culture & Values

Operations Values:

• Passion for Craft & Curiosity: A deep commitment to high-quality design and a desire to explore new tools, trends, and creative approaches.

• Bias Towards Action: A proactive mindset, a willingness to jump in and start working, and a focus on execution.

• Independence & Teamwork: The ability to manage your own projects effectively while also being a supportive and collaborative team member.

• Flexibility & Adaptability: The capacity to shift between detailed, in-depth work and quick, pragmatic solutions (MVP moves).

• Proactive Problem-Solving: An investigative nature, not shying away from challenges, and actively seeking solutions.

Collaboration Style:

• Cross-functional Integration: Working closely with Product Marketing and Growth teams to ensure design initiatives are aligned with overall GTM strategies and business objectives.

• Iterative Feedback Loops: Engaging in regular design reviews and incorporating feedback from peers, managers, and stakeholders to refine work.

• Knowledge Sharing: Contributing to a culture where creative ideas and best practices are shared openly within the design and broader marketing teams.

📝 Enhancement Note: The values emphasize a blend of individual drive and collaborative spirit, which is essential for a fast-paced tech environment. The "bias towards action" and "flexibility" are particularly important for a role that needs to adapt quickly to marketing campaign needs and evolving trends.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Performance Optimization: Ensuring that visually appealing brand assets also effectively drive conversions and meet performance KPIs.

• Art Directing Video Content: Taking on the responsibility of art directing video ads, which requires a different skillset than static design, demanding strong storytelling and visual direction.

• Fast-Paced Iteration: Adapting to a rapid release cycle and frequently iterating on designs based on real-time performance data.

• Maternity Leave Replacement Logistics: Navigating a role that has a defined end date, requiring efficient project handover and integration into existing team dynamics.

Learning & Development Opportunities:

• Advanced AI Tool Training: Opportunity to become proficient in the latest AI creative tools and explore their application in marketing design.

• Performance Marketing Design Mastery: Deepen expertise in designing for conversion, A/B testing, and understanding key performance indicators (KPIs) in digital advertising.

• Video Art Direction Experience: Gain hands-on experience in conceptualizing and directing video content for marketing purposes.

• Cross-Departmental Insights: Learn directly from product marketing and growth teams about campaign strategy, audience segmentation, and GTM planning.

📝 Enhancement Note: The challenges presented are inherent to modern performance marketing design roles in dynamic tech companies. The growth opportunities are significant, especially in mastering AI tools and performance-driven design, which are highly sought-after skills in the current market.

💡 Interview Preparation

Strategy Questions:

• "Describe a marketing campaign where your design significantly contributed to achieving a specific KPI (e.g., lead generation, conversion rate). What was your process, and what were the results?"

• "How do you balance maintaining brand consistency with the need to create high-performing, conversion-focused assets for performance marketing campaigns?"

• "Walk us through your process for art directing a video advertisement, from initial concept to final delivery. What are the key considerations?"

• "How do you approach incorporating data and user feedback into your design iterations to improve performance?" Company & Culture Questions:

• "What appeals to you about Riverside.fm's mission and product?"

• "How do you stay updated on the latest design trends, particularly in SaaS marketing and AI-generated content?"

• "Describe a time you had to collaborate closely with product marketing or growth teams. What was your role, and how did you ensure alignment?"

• "How do you handle constructive criticism or feedback on your designs?" Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 3-5 projects that best showcase your skills relevant to this role (SaaS, performance marketing, web design, AI tools, video art direction).

• Quantify Your Impact: For each project, clearly state the objective, your specific contribution, the tools used, and the measurable results achieved. Use data points (e.g., X% increase in CTR, Y% improvement in conversion rate).

• Explain Your Process: Be ready to walk through your design thinking, problem-solving steps, and how you leveraged specific tools (Figma, Adobe, AI).

• Highlight AI Integration: If applicable, showcase a project where AI tools played a significant role and explain the benefits.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges, and how your work aligns with Riverside.fm's brand and business goals.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also a strategic, data-informed approach to design that directly supports business objectives. Being able to articulate the "why" behind design decisions and quantify their impact is crucial.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided Comeet link.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your experience in SaaS marketing, performance-driven design, web design, and proficiency with Figma, Adobe Suite, and AI tools. Prioritize case studies with quantifiable results.

• Resume Optimization: Ensure your resume clearly articulates your 3+ years of experience, specifically mentioning SaaS product companies and achievements in lead generation or conversion optimization. Use keywords from the job description.

• Prepare Your Presentation: Practice presenting your portfolio, focusing on explaining your design process, strategic thinking, and the impact of your work. Be ready to discuss how you would approach design challenges for Riverside.fm.

• Research Riverside.fm: Thoroughly understand their product, target audience, brand voice, and current marketing efforts to articulate your understanding and enthusiasm during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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