Marketing Designer – Maternity Leave Replacement (1 Year, with Option to Extend)

📍 Job Overview

Job Title: Marketing Designer – Maternity Leave Replacement (1 Year, with Option to Extend)

Company: Riverside.fm

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time, Temporary

Category: Marketing & Design Operations

Date Posted: 2026-09-23

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on designing high-impact marketing assets for a fast-growing SaaS platform, contributing to both brand development and performance marketing initiatives.

• You will be instrumental in ensuring brand consistency across all marketing channels and driving conversion through compelling visual communication.

• The position involves close collaboration with product marketing and growth teams to translate campaign objectives into effective digital designs.

• A key aspect of this role includes art directing video advertisements and designing engaging web pages that support campaign goals and user acquisition.

📝 Enhancement Note: While the job title is "Marketing Designer," the responsibilities heavily lean into performance marketing design and web design within a SaaS context. The "operations" aspect comes from managing the design pipeline for marketing initiatives, ensuring brand governance, and optimizing assets for measurable outcomes, which is crucial for GTM operations.

📈 Primary Responsibilities

• Design and create a wide range of engaging marketing assets, including branded content, social media graphics, internal materials, and diverse online campaign visuals.

• Ensure and drive brand consistency across all marketing materials, touchpoints, and channels, acting as a guardian of the Riverside.fm brand identity.

• Develop and design high-performing creative assets specifically for sponsored ads and lead generation campaigns, with a focus on driving conversions through strong design thinking and execution.

• Art direct video advertisements, overseeing the entire process from initial concept development through to the final edited cut.

• Design engaging and conversion-optimized webpages and digital assets that effectively support marketing campaigns and contribute to lead generation and user acquisition goals.

• Iterate on designs based on performance data, A/B testing results, and feedback from marketing teams to continuously improve asset effectiveness.

• Collaborate closely with Product Marketing and Growth teams to bring marketing campaigns and web design projects to life, ensuring alignment with strategic objectives.

• Embrace a fast-paced, dynamic work environment and drive tangible results through creative excellence and strategic design application.

📝 Enhancement Note: The responsibilities highlight a direct impact on GTM (Go-To-Market) strategies by focusing on asset creation for campaigns, lead generation, and conversion optimization. This role requires a designer who understands marketing funnels and can leverage design to achieve specific business objectives, a key tenet of marketing operations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles requiring this level of experience and responsibility. Equivalent practical experience will also be considered.

Experience: 3+ years of professional experience in marketing and web design, with a significant portion spent at a SaaS product company.

Required Skills:

• Marketing Design: Proven ability to design compelling assets for various marketing initiatives, including digital ads, social media, and campaign materials.

• Web Design: Deep understanding of web design principles, UI/UX considerations for landing pages, and creating engaging digital experiences.

• Brand Development & Consistency: Strong grasp of brand guidelines and the ability to maintain brand integrity across all visual outputs.

• Typography & Visual Hierarchy: Excellent eye for typography, layout, and visual hierarchy to create clear, impactful designs.

• Figma Expertise: Advanced proficiency in Figma for UI/UX design, prototyping, and collaborative design workflows.

• Adobe Creative Suite Proficiency: Expert-level skills in Adobe Photoshop, Illustrator, and After Effects for asset creation, photo editing, and motion graphics.

• AI Image & Video Generation Tools: Experience with AI tools for image and video generation, demonstrating an understanding of emerging design technologies.

• Art Direction: Ability to art direct video advertising campaigns, from concept to execution.

• Data-driven Design: Capability to interpret performance metrics and A/B testing results to iterate and optimize designs for better outcomes.

• Collaboration & Communication: Excellent verbal and written English communication skills, with the ability to articulate design rationale and work effectively with cross-functional teams.

Preferred Skills:

• Video Editing: Experience in video editing beyond art direction, for final cuts of ads or other marketing content.

• Conversion Rate Optimization (CRO): Understanding of CRO principles and how design directly impacts conversion rates.

• SaaS Marketing Acumen: Familiarity with the SaaS product landscape and marketing strategies specific to software companies.

• Portfolio Demonstrating Conceptual Thinking: A portfolio that showcases strong conceptual design skills and problem-solving abilities, not just execution.

📝 Enhancement Note: The emphasis on SaaS experience, data-driven design, and specific tools like Figma and AI generation points to a role that requires not just creative talent but also a strategic, performance-oriented mindset, aligning with modern marketing operations needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Brand Consistency: Showcase examples where you've successfully maintained and evolved brand identity across multiple campaigns or platforms.

• Performance-Driven Design Case Studies: Include at least 2-3 detailed case studies that illustrate how your designs directly contributed to campaign performance metrics (e.g., increased click-through rates, lead generation, conversion rates). Clearly articulate the problem, your solution, the tools used, and the measurable results.

• Web Design & Conversion Focus: Highlight examples of landing pages, microsites, or digital assets designed with conversion goals in mind, demonstrating an understanding of user flow and call-to-action optimization.

• Conceptual Design Examples: Present work that demonstrates strong conceptual thinking and the ability to translate abstract ideas or campaign briefs into compelling visual narratives.

• Tool Proficiency Showcase: Visually represent your proficiency with key design tools like Figma and Adobe Creative Suite, perhaps through interactive elements or clear explanations of complex techniques used.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach the design process from brief to final delivery, including steps for feedback, iteration, and quality assurance.

• Collaboration & Feedback Integration: Explain how you solicit, receive, and integrate feedback from stakeholders (e.g., marketing managers, product marketers) to refine designs and ensure project success.

• Data-Informed Iteration: Describe your process for using data (e.g., A/B test results, analytics) to inform design decisions and make iterative improvements to assets.

📝 Enhancement Note: For a design role supporting marketing operations, a portfolio is critical. The emphasis here is on demonstrating not just aesthetic skill but also a strategic, results-oriented approach to design, directly linking creative output to business objectives and operational efficiency.

💵 Compensation & Benefits

Salary Range: Given the location (Tel Aviv-Yafo, Israel), the experience level (Mid-Level, 2-5 years), and the SaaS industry context, a competitive salary range for a Marketing Designer in this region would typically fall between ₪8,000 - ₪14,000 gross per month. This estimate is based on industry benchmarks for similar roles in Israel, considering the cost of living and demand for skilled designers in the tech sector.

Benefits:

• Competitive Salary: A gross monthly salary within the estimated range, reflecting your experience and contribution.

• Health Insurance: Comprehensive health coverage, a standard offering in the Israeli tech industry.

• Professional Development: Opportunities for training, workshops, and conferences to enhance design skills and stay updated on industry trends, including AI in design.

• Creative Environment: Access to state-of-the-art design tools and a collaborative workspace that fosters innovation and creativity.

• Potential for Extension: The role is a maternity leave replacement with a clear option to extend beyond the initial year, offering stability and the possibility of long-term engagement.

• Impactful Work: The chance to contribute significantly to the brand and growth of a leading SaaS platform with a global clientele.

Working Hours: Standard full-time working hours, typically around 40 hours per week, with flexibility often available, especially in Tel Aviv's tech scene. The role is on-site, requiring presence in the Tel Aviv office.

📝 Enhancement Note: Salary estimates for Israel are provided in ILS (New Israeli Shekel) as is customary. The benefits are standard for tech roles in Israel, with a specific emphasis on professional development relevant to a design role evolving with AI.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the SaaS (Software as a Service) and Media/Content Creation Technology sectors, focusing on audio and video production tools for creators, marketers, and major brands. Riverside.fm is positioned as a leader in streamlining content production workflows.

Company Size: Riverside.fm is a rapidly growing startup, likely falling into the 50-200 employee range based on its established client base (Spotify, TED, NBC, Netflix, Disney) and funding rounds. This size indicates a dynamic, fast-paced environment with opportunities for significant individual impact.

Founded: Founded in 2020, Riverside.fm is a relatively young company, characterized by innovation, agility, and a strong focus on product development and market disruption. This recent founding means the company culture is likely modern, adaptable, and driven by a clear mission.

Team Structure:

• The design team is part of a larger multi-disciplinary creative team that includes specialists in design, motion graphics, video, and storytelling.

• This role reports directly to the Director of Brand, indicating a structured reporting line within the brand and creative function.

• Collaboration is expected with Product Marketing and Growth teams, highlighting a cross-functional approach where design directly supports Go-To-Market (GTM) strategies and user acquisition efforts. Methodology:

• Data-Driven Design: The company emphasizes iterating designs based on feedback and data-driven insights, suggesting a culture that values measurable outcomes and continuous improvement.

• Agile & Iterative Processes: Given its startup nature and focus on rapid growth, Riverside.fm likely employs agile methodologies, encouraging quick iterations and MVP (Minimum Viable Product) approaches to design and campaign development.

• Quality-Centric Approach: A core value is "Quality is in everything we do," which translates to high standards in product development, brand representation, and creative output.

Company Website: https://riverside.fm/

📝 Enhancement Note: The company's rapid growth and focus on high-profile clients suggest a demanding yet rewarding environment where design plays a critical role in conveying quality and driving business objectives. The startup culture implies a need for adaptability and a proactive, problem-solving mindset.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Marketing Designer with a specific focus on performance and web design within a SaaS context. While not a traditional "operations" role, it deeply supports marketing operations by creating the assets that drive GTM campaigns and user acquisition. The maternity leave replacement structure means it's a fixed-term role, but with a strong possibility of extension, offering a pathway to potentially longer-term opportunities within the company's creative or marketing teams.

Reporting Structure: You will report directly to the Director of Brand. This structure places you within a dedicated creative/brand function, but with significant collaboration expected with Product Marketing and Growth teams, who are key stakeholders for performance and web design initiatives.

Operations Impact: The operations impact of this role is substantial. By designing high-performing ad creatives, conversion-focused landing pages, and consistent brand assets, this designer directly influences lead generation, customer acquisition costs (CAC), conversion rates, and overall brand perception – all critical metrics for GTM operations and revenue growth.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in performance marketing design, conversion-focused web design, and art direction for video ads.

• Emerging Technologies: Gain hands-on experience with AI image and video generation tools, staying at the forefront of design technology.

• Cross-Functional Exposure: Work closely with Product Marketing and Growth teams, gaining insights into broader GTM strategies and campaign management.

• Potential for Long-Term Role: If successful and business needs align, the option to extend or transition into a permanent role offers career stability and further growth within Riverside.fm.

• Brand Stewardship: Develop a strong understanding of brand management within a fast-paced SaaS environment, contributing to a rapidly scaling company.

📝 Enhancement Note: The growth opportunities here are framed around deepening specialized design skills that are highly relevant to marketing operations and GTM functions, as well as potential long-term career progression within a growing tech company.

🌐 Work Environment

Office Type: The role is On-site, requiring regular presence in the Riverside.fm office located in Tel Aviv-Yafo. This suggests a traditional office environment designed to foster collaboration and team synergy.

Office Location(s): The primary office is in Tel Aviv-Yafo, Israel. This location is a major tech hub, offering a vibrant professional ecosystem and accessibility via public transport and major road networks.

Workspace Context:

• Collaborative Environment: Being on-site in a creative team setting facilitates direct interaction, brainstorming sessions, and immediate feedback loops, crucial for design projects.

• Tools & Technology: You will have access to industry-standard design software and hardware, including Figma, Adobe Creative Suite, and potentially AI generation tools, necessary for executing high-quality work.

• Team Interaction: Close proximity to design, motion, video, and storytelling specialists, as well as direct access to Product Marketing and Growth teams, promotes cross-pollination of ideas and efficient project execution.

Work Schedule: The role is full-time, typically around 40 hours per week. While the core hours are expected, the tech industry in Tel Aviv often offers some flexibility, though an on-site role implies a more structured schedule. The emphasis on driving results suggests a focus on output rather than strict time-tracking, but adherence to project deadlines is paramount.

📝 Enhancement Note: The on-site requirement in Tel Aviv emphasizes a collaborative, in-person work culture. This setting is ideal for design roles where spontaneous feedback and team synergy are important for creative output and campaign alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess experience, skills, and alignment with the role requirements.

• Portfolio Presentation & Technical Interview: You will likely be asked to present your portfolio, discussing specific projects, your design process, problem-solving approaches, and how you've used design to achieve marketing objectives. Expect questions about your experience with Figma, Adobe, AI tools, and art direction.

• Cross-Functional Interviews: Meetings with members of the Product Marketing and Growth teams to evaluate collaboration style, communication skills, and understanding of campaign goals.

• Creative Challenge/Case Study: A potential design exercise or case study, either assigned beforehand or completed during the interview, to assess your practical design skills, conceptual thinking, and ability to work under constraints.

• Hiring Manager/Director Interview: A final discussion with the Director of Brand to assess cultural fit, long-term potential, and alignment with the team's vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience in marketing design, web design, performance marketing, and brand consistency. Prioritize work from SaaS companies if possible.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your design process (including tool usage), and the quantifiable results achieved. Focus on the "why" behind your design decisions.

• Highlight Data Impact: Specifically call out instances where your designs led to measurable improvements in performance metrics (e.g., CTR, conversion rates, engagement). Quantify results whenever possible.

• Showcase Tool Proficiency: Briefly explain or demonstrate how you leveraged specific tools like Figma, Adobe, or AI generators to achieve complex design outcomes.

• Tailor to Riverside.fm: Research Riverside.fm's current marketing campaigns and brand aesthetic. Try to include a project or two that demonstrates an understanding of their market and target audience, or suggest how you might approach a specific design challenge for them.

Challenge Preparation:

• Understand the Brief: If given a design challenge, ensure you fully understand the objectives, target audience, and constraints. Ask clarifying questions.

• Focus on Process: Even if time is limited, articulate your thought process, how you would approach the problem, and the types of solutions you'd explore.

• Prioritize & Execute: For timed challenges, focus on delivering a strong, well-reasoned solution for the most critical aspects, rather than trying to perfect every detail.

• Articulate Rationale: Be prepared to clearly explain your design choices and how they align with the stated goals and target audience.

📝 Enhancement Note: The interview and portfolio review process for this role emphasizes not just creative output but also the ability to demonstrate strategic thinking, data-informed decision-making, and effective collaboration—skills crucial for supporting marketing operations.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for UI/UX design, prototyping, and collaborative workflows.

Expect to use it extensively for web design, landing pages, and digital assets.

• Adobe Creative Suite: Essential for advanced graphic design, photo manipulation, and motion graphics. This includes:

  • Photoshop: For image editing, retouching, and complex compositing.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • After Effects: For creating motion graphics, animations, and video assets.

• AI Image & Video Generation Tools: Proficiency or familiarity with tools like Midjourney, DALL-E, Stable Diffusion, or similar AI platforms for generating creative assets and exploring new visual concepts.

Analytics & Reporting:

• While not a primary analytics role, an understanding of how to interpret data from tools like Google Analytics or internal campaign dashboards will be beneficial for design iteration and optimization.

• Familiarity with A/B testing platforms (e.g., Optimizely, Google Optimize) to understand how designs are tested and validated. CRM & Automation:

• Experience with CRM systems (e.g., Salesforce, HubSpot) is not explicitly required but helpful for understanding how marketing assets are deployed and tracked within customer journeys.

• Familiarity with marketing automation platforms (e.g., Marketo, Pardot, HubSpot) can provide context for campaign asset creation.

📝 Enhancement Note: The explicit mention of Figma, Adobe Creative Suite, and AI generation tools highlights the modern technology stack expected for this role. Understanding how these tools integrate into a broader marketing technology ecosystem is a plus.

👥 Team Culture & Values

Operations Values:

• Passion for Craft & Curiosity: A deep commitment to high-quality design execution, coupled with an inherent desire to explore new techniques, trends, and technologies (especially AI in design).

• Bias Towards Action: A proactive approach to design challenges, focusing on execution and delivering results rather than getting stuck in analysis paralysis. This means being comfortable with rapid iteration and making MVP (Minimum Viable Product) design moves.

• Independence & Teamwork: The ability to work autonomously, take ownership of projects from start to finish, while also being a strong collaborator who contributes positively to team dynamics and shared goals.

• Flexibility & Adaptability: Willingness to switch focus between detailed, intricate design work and quick, high-impact design tasks as project needs dictate.

• Proactive Problem-Solving: A mindset geared towards identifying potential issues, obstacles, or areas for improvement and actively seeking solutions.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with Product Marketing, Growth, and Brand teams is essential. This involves clear communication, understanding stakeholder needs, and incorporating feedback effectively into the design process.

• Feedback-Driven Iteration: A culture that embraces constructive feedback as a means to refine designs and improve campaign performance. Openness to critique and a willingness to iterate are key.

• Knowledge Sharing: While a temporary role, contributing to the team's collective knowledge by sharing insights on design trends, new tools, or effective campaign strategies is valued.

📝 Enhancement Note: The values emphasize a blend of individual drive and collaborative spirit, with a strong focus on execution and continuous improvement, which are hallmarks of successful teams in fast-paced tech environments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Performance: Effectively designing assets that uphold strong brand integrity while simultaneously driving measurable performance metrics (conversions, clicks) can be a delicate balance.

• Fast-Paced Environment: Adapting to the rapid iteration cycles and tight deadlines typical of a growing SaaS company requires strong time management and prioritization skills.

• Art Directing Video Ads: For designers less experienced in video production, art directing video ads from concept to final cut presents a unique challenge that requires strong visual storytelling and communication skills.

• AI Integration: Staying abreast of and effectively integrating AI tools into the design workflow while maintaining quality and originality can be an ongoing learning curve.

Learning & Development Opportunities:

• Advanced Design Tool Mastery: Deepen expertise in Figma, Adobe Creative Suite, and explore advanced features or plugins.

• AI in Design Specialization: Become proficient in leveraging AI tools for ideation, asset generation, and workflow optimization, a rapidly growing field.

• Performance Marketing Design Acumen: Gain practical experience in designing for conversion, understanding A/B testing, and interpreting campaign data to drive ROI.

• Video Art Direction: Develop skills in visual storytelling and directing video production for marketing purposes.

• SaaS Marketing Insights: Exposure to the strategic side of SaaS marketing through close collaboration with Product Marketing and Growth teams.

📝 Enhancement Note: This section frames the challenges as opportunities for skill development and career growth, particularly in areas like AI integration and performance marketing design, which are highly relevant for future roles in the operations and marketing technology landscape.

💡 Interview Preparation

Strategy Questions:

• Design Process & Rationale: "Walk me through a marketing campaign you designed. What was the objective, who was the target audience, what was your design process, what tools did you use, and what were the results?" Focus on clearly articulating your thinking and linking design choices to outcomes.

• Brand vs. Performance: "How do you balance maintaining brand consistency with the need to create high-converting performance marketing assets?" Be ready to discuss strategies for integrating brand elements into performance-driven designs.

• Problem-Solving: "Describe a time you encountered a significant design challenge or received difficult feedback. How did you overcome it?" Highlight your resilience, problem-solving approach, and ability to adapt.

Company & Culture Questions:

• Riverside.fm's Brand: "What are your thoughts on Riverside.fm's current brand aesthetic and marketing materials? How might you contribute to its evolution?" Show you've researched the company and have informed opinions.

• Team Collaboration: "How do you typically collaborate with marketing managers or product marketers on campaign projects?" Emphasize your communication style and ability to work cross-functionally.

• AI in Design: "How do you see AI tools impacting the role of a marketing designer, and how are you preparing for these changes?" Demonstrate your awareness and proactive approach to emerging technologies.

Portfolio Presentation Strategy:

• Structure Your Presentation: Begin with an overview of your background, then present 3-4 key projects. For each project, cover: Objective, Your Role, Challenges, Design Process/Tools Used, and Results (quantified if possible).

• Focus on Impact: Emphasize how your designs contributed to business goals (conversions, leads, brand awareness). Use data and metrics to support your claims.

• Be Prepared for Deep Dives: Anticipate questions about specific design choices, technical aspects of your work, and how you handled feedback.

• Showcase Versatility: Highlight projects that demonstrate your ability to work across different formats (web, social, video) and for different KPIs.

• Engage Your Audience: Make it a conversation rather than a monologue. Be enthusiastic and passionate about your work.

📝 Enhancement Note: The interview preparation advice is tailored to ensure candidates can effectively demonstrate their value not just as designers, but as strategic contributors to marketing operations and GTM success, highlighting data-driven approaches and collaborative skills.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided Comeet link.

• Customize Your Resume: Tailor your resume to highlight experience in SaaS marketing, performance design, web design, and proficiency in Figma, Adobe Creative Suite, and AI generation tools. Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, showcases relevant projects (SaaS, performance marketing, web design), and includes clear case studies with quantifiable results. Be ready to discuss your process and rationale.

• Research Riverside.fm: Familiarize yourself with their product, target audience, current marketing campaigns, and brand aesthetic. Understand their mission and values.

• Practice Your Pitch: Be ready to articulate your design philosophy, your approach to balancing brand and performance, and how you can contribute to Riverside.fm's growth. Practice presenting your portfolio with a focus on impact and data.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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