Marketing Designer for CRM

📍 Job Overview

Job Title: Marketing Designer for CRM

Company: SumUp

Location: Berlin, Germany

Job Type: Full-time

Category: Marketing Operations / CRM Design

Date Posted: 2026-09-24

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the end-to-end design process for all CRM communications, ensuring brand consistency and user engagement across multiple channels.

• Develop and maintain a robust design system within Figma, including reusable components, templates, and a comprehensive visual asset library.

• Act as a key quality gate for CRM assets, upholding brand integrity and design standards for high-visibility campaigns.

• Foster strong collaboration with CRM Content Managers and Strategists to translate briefs into compelling visual narratives.

• Proactively identify and implement design improvements to enhance SumUp's visual language in customer communications.

📝 Enhancement Note: This role bridges marketing design and operations by focusing on the systematic creation and management of design assets for CRM channels. The emphasis on Figma components, templates, and a visual asset library points towards a need for strong design operations skills, not just creative execution. The "Embedded Marketing" team's position within "Engagement Organisation" highlights the strategic importance of consistent customer communications.

📈 Primary Responsibilities

• Lead the complete design lifecycle for CRM communications, encompassing email, in-app messages, inbox notifications, promotional banners, and campaign landing pages.

• Construct and manage CRM templates in Figma, meticulously developing components, defining channel-specific design guidelines, and curating a navigable visual asset library accessible to non-designers.

• Ensure strict adherence to SumUp's brand guidelines across all CRM touchpoints, serving as the primary quality control for assets before deployment on significant campaigns like newsletters and brand initiatives.

• Collaborate closely with CRM Content Managers and Strategists to effectively bring creative briefs to life, managing a consistent weekly delivery schedule for multiple concurrent design requests.

• Stay abreast of emerging design trends and proactively propose innovative enhancements to the CRM's overall design language and visual standards.

📝 Enhancement Note: The responsibilities clearly indicate a focus on structured design processes and asset management, crucial for operations roles. The mention of "consistent weekly delivery cycle" and "multiple concurrent requests" highlights the need for efficient workflow management and prioritization skills, characteristic of operations.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is often preferred for roles requiring a strong foundation in design principles and theory.

Experience: 2-5 years of professional experience in graphic design, with a significant focus on digital marketing and communication channels. Experience in a fast-paced, high-volume environment is essential.

Required Skills:

• Proven portfolio showcasing design work across marketing or communication channels such as email, banners, and landing pages.

• Strong proficiency in Figma, including the creation and maintenance of components, templates, and shared libraries.

• Demonstrated ability to apply brand guidelines consistently across multiple formats and channels, with a sharp eye for detail and quality.

• Experience collaborating with non-designers, translating briefs into clear, effective visual outputs within tight timelines.

• Comfort working in a high-volume environment, managing multiple concurrent requests while maintaining consistent delivery standards. Preferred Skills:

• Experience with design systems and their implementation within marketing contexts.

• Familiarity with CRM platforms and their design constraints.

• Basic understanding of HTML/CSS for email or web design.

• Proactive approach to identifying and suggesting design process improvements.

• Strong project management and organizational skills to handle multiple concurrent projects.

📝 Enhancement Note: The emphasis on Figma proficiency, component creation, and brand guideline application strongly suggests a need for a designer who can operate with a systematic, operations-minded approach. The "non-designers" collaboration requirement points to a need for clear communication and ability to standardize design outputs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies demonstrating end-to-end design ownership for CRM communications (email, in-app, banners, landing pages).

• Clear examples of how brand guidelines were applied and maintained across different campaigns and channels.

• Demonstrations of Figma template and component creation, showcasing the structure, reusability, and organization of your work.

• Visual evidence of collaboration with cross-functional teams (e.g., content, strategy) and how design was translated from briefs.

• Projects that highlight your ability to manage multiple requests and deliver under tight deadlines, with a focus on efficiency and quality. Process Documentation:

• Ability to articulate the design process from brief intake to final asset delivery, including quality assurance checkpoints.

• Examples of how you've documented design guidelines or created asset libraries for broader team use.

• Showcase of how you've iterated on designs based on feedback or performance data, demonstrating a continuous improvement mindset.

📝 Enhancement Note: For a role like this, the portfolio isn't just about aesthetics; it's about demonstrating a structured approach to design. The emphasis on Figma components, templates, and asset libraries aligns with operations principles of standardization and efficiency. The portfolio should clearly illustrate how the candidate can create scalable design solutions.

💵 Compensation & Benefits

Salary Range: For a Mid-Level Marketing Designer in Berlin, Germany, with 2-5 years of experience, the estimated annual salary range is typically between €45,000 and €60,000. This range is influenced by the specific company's compensation structure, the candidate's exact experience, and the competitive market for design talent in Berlin.

Benefits:

• Enrolment onto SumUp's Virtual Stock Option programme, offering a stake in the company's future success.

• A dedicated annual Learning & Development (L&D) budget of €2,000 for professional growth, applicable for conferences and further education.

• Corporate pension scheme with SumUp matching up to 20% of employee contributions.

• Generous time off: 28 days of paid leave annually, plus public holidays and special leave days.

• One-month sabbatical (Break4me) after three years of service.

• Referral Bonus program for referring talented individuals.

• Other benefits include Urban Sports Club subsidy, Kita placement assistance, and subsidized office lunches.

Working Hours: The role is designated as full-time, typically involving around 40 hours per week. The job description specifies an "Onsite Role," implying a standard office-based work schedule.

📝 Enhancement Note: The salary estimate is based on research for similar mid-level design roles in Berlin, factoring in the company's standing in the fintech sector and the provided experience level. The listed benefits are directly extracted from the provided text and highlighted for their appeal to professionals seeking comprehensive compensation packages.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech, Financial Services for Small Businesses. SumUp operates in a dynamic and competitive sector, providing essential financial tools to empower small and medium-sized enterprises globally. This context implies a need for efficiency, scalability, and robust communication strategies.

Company Size: Over 3,000 SumUppers globally, indicating a large, established organization with diverse teams and established processes, but also room for individual impact.

Founded: SumUp was founded with a mission to empower small businesses, growing into a significant player in the fintech landscape. This history suggests a culture rooted in entrepreneurship, customer focus, and continuous innovation.

Team Structure:

• The Embedded Marketing team is part of the broader Engagement organisation, indicating a focus on customer lifecycle management and retention.

• This team works at the intersection of brand, CRM, and customer communications, suggesting a highly collaborative environment with clear specializations.

• The role likely reports to a Design Lead or Head of Embedded Marketing, with close collaboration with CRM Content Managers and Strategists. Methodology:

• Data-driven decision-making is implicit in the fintech industry and customer engagement focus.

• Emphasis on scalable design solutions and systematic processes, as evidenced by the need for design systems and reusable components.

• Continuous improvement and adaptation to market trends are key, given the competitive fintech landscape.

Company Website: https://www.sumup.com/careers/

📝 Enhancement Note: The company's mission and industry context are crucial for understanding the operational demands on the marketing design function. A fintech environment typically requires high standards of reliability, security, and clear communication, which will translate into design requirements.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Marketing Designer, requiring 2-5 years of experience. It involves taking ownership of design processes, managing multiple projects, and contributing to the development of design systems. It's a hands-on role with significant responsibility for executing and maintaining design standards within the CRM function.

Reporting Structure: The role operates within the Embedded Marketing team, which is part of the broader Engagement organisation. The designer will likely report to a manager within this team and collaborate closely with CRM Content Managers and Strategists, as well as potentially other designers and marketing professionals.

Operations Impact: The designer's work directly impacts customer engagement and retention by ensuring that SumUp's communications are visually appealing, on-brand, and effectively convey marketing messages. High-quality, consistent CRM design can significantly influence customer perception, trust, and ultimately, conversion rates and loyalty.

Growth Opportunities:

• Design Specialization: Deepen expertise in CRM design, design systems, and email marketing best practices.

• System Ownership: Grow into a lead role for the CRM design system, potentially mentoring junior designers or influencing broader design strategy.

• Cross-Functional Leadership: Transition into roles with more strategic input on customer engagement campaigns, potentially moving towards a Marketing Operations or Senior Design position.

• Learning & Development: Utilize the annual €2,000 L&D budget for specialized courses, conferences (e.g., design systems, email marketing trends), or certifications to enhance skills.

📝 Enhancement Note: The growth opportunities are framed with an operations lens, focusing on specialization, system ownership, and strategic impact, which are key drivers for career progression in operations-adjacent roles.

🌐 Work Environment

Office Type: The role is explicitly an "Onsite Role" in Berlin, Germany. This indicates a traditional office-based work environment, fostering in-person collaboration and team cohesion.

Office Location(s): Berlin, Germany. SumUp has a significant presence in Berlin, suggesting a vibrant, well-equipped office space conducive to creative and collaborative work.

Workspace Context:

• Collaborative Environment: The emphasis on collaboration with CRM Content Managers and Strategists suggests a dynamic team setting where ideas are shared and feedback is integral to the workflow.

• Tools and Technology: Access to Figma and likely other design and project management tools is a given. The role requires building and maintaining a design system, implying a focus on digital tools and infrastructure.

• Team Interaction: Being on-site facilitates direct communication, spontaneous brainstorming, and stronger team bonding, which is beneficial for roles requiring close cross-functional work.

Work Schedule: Full-time, typically 40 hours per week, aligned with standard office hours in Berlin. The need to manage a "consistent weekly delivery cycle" suggests a structured workday, though the fast-paced nature might require occasional flexibility.

📝 Enhancement Note: The "Onsite Role" specification is crucial for candidates. It implies a preference for in-person collaboration, which can be advantageous for design roles that benefit from immediate feedback and team synergy, particularly within a structured operational framework.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess design skills, Figma proficiency, and relevant experience.

• Skills Assessment: A practical design exercise or case study, likely focused on creating CRM assets or components within Figma, and demonstrating brand application under a time constraint.

• Team/Hiring Manager Interview: Discussion about portfolio projects, design process, collaboration experience, and cultural fit with the Embedded Marketing team.

• Final Interview: May involve senior leadership to discuss career aspirations and broader impact on SumUp's customer engagement strategy.

Portfolio Review Tips:

• Showcase Process: Clearly articulate your design process for each project, especially CRM-related work. Detail how you translated briefs, applied brand guidelines, used Figma components, and ensured quality.

• Highlight Figma Mastery: Include specific examples of complex components, well-structured templates, and organized shared libraries that demonstrate your proficiency.

• Demonstrate Brand Adherence: Provide examples where you successfully applied and maintained brand consistency across different CRM channels.

• Quantify Impact (if possible): While challenging for design, try to include any metrics or outcomes related to your designs, such as engagement rates or feedback received.

• Tailor to SumUp: If possible, create a small sample project or a case study that addresses a hypothetical SumUp CRM communication challenge.

Challenge Preparation:

• Figma Proficiency: Be ready to work in Figma, create components, and build a simple template quickly.

• Brand Application: Practice applying a given set of brand guidelines to various marketing assets.

• Process Articulation: Be prepared to explain your design workflow, decision-making rationale, and how you handle feedback and revisions efficiently.

• Collaboration Scenarios: Think about how you would collaborate with content creators and strategists to achieve campaign goals.

📝 Enhancement Note: The interview and portfolio review process for a design role with operational aspects will heavily weigh the ability to create scalable, systematic design solutions. Candidates should focus on showcasing their process, tool proficiency, and ability to work within established frameworks.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool, essential for creating templates, components, and maintaining the design system. Proficiency in its advanced features (variants, auto layout, libraries) is critical.

• Adobe Creative Suite: While Figma is primary, familiarity with Photoshop and Illustrator for asset creation or manipulation may be beneficial.

Analytics & Reporting:

• While not a direct responsibility, an understanding of how CRM analytics (open rates, click-through rates, conversion rates) inform design decisions is advantageous. Familiarity with basic analytics dashboards could be a plus. CRM & Automation:

• CRM Platforms: Experience with or understanding of how designs are implemented within CRM platforms (e.g., Salesforce Marketing Cloud, Braze, Mailchimp) is beneficial, even if not directly operating them.

• Email Service Providers (ESPs): Familiarity with ESPs and their specific design constraints for email rendering.

📝 Enhancement Note: The explicit mention of Figma and the need for a design system, components, and templates strongly indicates the importance of this tool in the operational workflow. Other tools are secondary but provide context for how the design output is utilized.

👥 Team Culture & Values

Operations Values:

• Efficiency & Scalability: The emphasis on design systems, templates, and reusable components reflects a value placed on creating efficient and scalable design solutions that can be deployed consistently.

• Quality & Brand Integrity: Acting as a "quality gate" highlights a commitment to maintaining high standards and protecting the SumUp brand across all customer touchpoints.

• Collaboration & Communication: The need to work closely with content managers and strategists underscores the importance of teamwork, clear communication, and understanding diverse perspectives.

• Proactivity & Improvement: Encouraging proactive proposals for design improvements indicates a culture that values innovation and continuous enhancement of processes and outputs.

Collaboration Style:

• Cross-functional Partnership: The role requires close collaboration with non-designers (CRM Content Managers, Strategists), necessitating clear communication, empathy, and the ability to translate technical design concepts into accessible language.

• Iterative Design Process: Managing multiple concurrent requests and delivering on a weekly cycle suggests an iterative approach where feedback is incorporated, and designs are refined.

• Knowledge Sharing: Building a visual asset library and templates for non-designers to navigate independently promotes knowledge sharing and empowers other teams.

📝 Enhancement Note: The cultural values are inferred from the job description's emphasis on process, quality, and collaboration, aligning with typical operational excellence principles.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Delivery: Managing a consistent weekly delivery cycle across multiple concurrent requests requires strong time management, prioritization, and organizational skills to avoid burnout and maintain quality.

• Balancing Brand Consistency with Channel Specificity: Ensuring brand guidelines are applied uniformly while adapting designs effectively for the unique constraints and best practices of various CRM channels (email, in-app, banners).

• Empowering Non-Designers: Creating a design system and asset library that is genuinely usable and navigable by individuals without a design background.

• Staying Ahead of Design Trends: Continuously monitoring design trends and proposing improvements in a fast-paced fintech environment.

Learning & Development Opportunities:

• Deepen Design System Expertise: Become a go-to expert for SumUp's CRM design system, potentially leading its evolution.

• Master CRM Design Best Practices: Gain in-depth knowledge of email marketing design, personalization, and conversion optimization through design.

• Develop Project Management Skills: Enhance abilities in managing multiple projects, timelines, and stakeholder expectations.

• Strategic Design Input: Grow from execution to influencing the strategic direction of customer communications design.

• Utilize L&D Budget: Leverage the annual €2,000 budget for specialized courses, workshops, or conferences related to design systems, UX/UI for marketing, or fintech design trends.

📝 Enhancement Note: These challenges are framed with an operations perspective, focusing on process efficiency, standardization, and continuous improvement. The growth opportunities emphasize skill development within the operational framework of design systems and strategic communication.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from a CRM Content Manager and translating it into final design assets for an email campaign. How do you ensure brand consistency and user engagement?" (Focus on process, collaboration, and brand application).

• "How would you approach building and maintaining a design system within Figma for a team with varying levels of design expertise? What are the key components and considerations?" (Focus on Figma skills, system thinking, and user-centricity for internal users).

• "Imagine you have three urgent requests for campaign banners, an email template update, and a landing page design, all due by Friday. How would you prioritize and manage your workload to ensure timely delivery of high-quality assets?" (Focus on time management, prioritization, and workflow efficiency). Company & Culture Questions:

• "What interests you about SumUp's mission to empower small businesses, and how do you see your design role contributing to that mission?" (Focus on alignment with company values and impact).

• "How do you stay updated on design trends, particularly in CRM and email marketing, and how would you propose incorporating them into SumUp's communications?" (Focus on proactivity and industry awareness).

• "Describe a time you collaborated with non-designers. What challenges did you face, and how did you ensure clear communication and successful outcomes?" (Focus on collaboration and communication skills). Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight CRM-specific projects first. For each project, clearly state the objective, your role, the process, the tools used (especially Figma), the challenges, and the outcome.

• Showcase Figma Components: Dedicate a section or specific examples to demonstrate your proficiency in creating reusable Figma components, templates, and shared libraries. Explain the benefits of these elements for efficiency and consistency.

• Narrate Brand Application: For each relevant project, explain how you interpreted and applied brand guidelines, showcasing your attention to detail and ability to maintain visual integrity.

• Quantify Results: If possible, include any metrics that demonstrate the success of your designs (e.g., improved open rates, click-through rates, positive feedback). If direct metrics aren't available, focus on the potential impact or the intended outcomes of your design choices.

• Be Ready for Live Figma Work: Prepare for a potential live design exercise where you might be asked to create a component or a small template in Figma.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also a structured, process-oriented approach, given the operational nature of the role and the emphasis on design systems and efficient delivery.

📌 Application Steps

To apply for this Marketing Designer for CRM position:

• Submit your application through the SumUp careers portal link provided.

• Tailor your Resume: Highlight experience with Figma, CRM communications design, design systems, and managing multiple design projects under tight deadlines. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio prominently features CRM-specific projects (email, banners, landing pages) and clearly demonstrates your Figma skills, component creation, and application of brand guidelines. Prepare to walk through 2-3 key projects in detail.

• Prepare for a Design Challenge: Be ready for a practical exercise likely involving Figma, focused on creating a CRM asset or component, demonstrating your process and ability to adhere to brand standards.

• Research SumUp: Understand SumUp's mission, target audience (small businesses), and brand identity to tailor your responses and demonstrate genuine interest in their work and customer communication strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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